UK COMMERCIAL RADIO IN

NUMBERS: Q3 2009

Grant Goddard
radio specialist
www.grantgoddard.co.uk

December 2009

Grant Goddard
radio specialist

UK commercial radio revenues

UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

2

162.0

165.2

148.2

151.2

155.7

152.5

UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

149.0
150.9

2007 Q3
2007 Q4

119.7
120.2
2009 Q3

128.6
2009 Q1
2009 Q2

129.0

137.3

2008 Q3
2008 Q4

134.2

2008 Q2

159.8

149.4

2007 Q2

2008 Q1

148.9

2007 Q1

140.9

0
2006 Q4

50
141.4

100

2006 Q3

2006 Q2

2006 Q1

2005 Q4

2005 Q3

143.3

150

2005 Q2

2005 Q1

2004 Q4

UK commercial radio revenues
Grant Goddard
radio specialist

Quarterly revenues - £m per quarter
200

[source: Radio Advertising Bureau]

3

Grant Goddard

UK commercial radio revenues

radio specialist

Quarterly revenues - % change year-on-year
7.1

7.3

2007 Q4

2008 Q1

10

5.4
5

3.4

2.8

0.8

-5

2009 Q3

2009 Q2

2009 Q1

2008 Q4

2008 Q3

2008 Q2

2007 Q3

2007 Q2

2007 Q1

2006 Q4

2006 Q3

2006 Q2

2006 Q1

2005 Q4

2005 Q3

2005 Q2

2005 Q1

2004 Q4

0

-4.6
-5.8
-6.7

-10

-7.3

-9.5

-7.8
-9.5

-10.1

-10.8
-12.5

-15

-20

-14.5

-19.5

[source: Radio Advertising Bureau]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

4

85.7
87.3

75.8
74.8
87.4
85.0
81.6
83.3

71.5
71.6
65.6
68.4
60.0
59.8

43.3
43.1
39.2
39.9
39.7
38.9
39.4
40.4
39.4
40.2
39.3
37.0
37.1
36.2
36.8
34.8
35.7

2005 Q3
2005 Q4
2006 Q1
2006 Q2
2006 Q3
2006 Q4
2007 Q1
2007 Q2
2007 Q3
2007 Q4
2008 Q1
2008 Q2

local advertisers

UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

national advertisers
2008 Q3
2008 Q4
2009 Q1
2009 Q2
2009 Q3

24.8

24.8

23.4

27.1

28.6

24.4

27.4

28.0

24.0

22.1

27.1

25.8

22.1

25.2

26.1
25.9

120

96.1

82.2

25.2
21.9

23.5

22.4

140

89.9

78.6

42.2

0
2005 Q2

20
95.9

40

44.1

60

2005 Q1

80
93.0

100

47.0

160

2004 Q4

UK commercial radio revenues
Grant Goddard
radio specialist

Quarterly revenues - £m per quarter
180

branded content

[source: Radio Advertising Bureau]

5

Grant Goddard

UK commercial radio revenues

radio specialist

Quarterly revenues from local advertisers - % change year-on-year
4

2

3.3

1.3

1.1
0.5

-2.4

2009 Q3

2009 Q2

2009 Q1

2008 Q4

2008 Q3

2008 Q2

2008 Q1

2007 Q4

2007 Q3

2007 Q2

2007 Q1

2006 Q4

2006 Q3

2006 Q2

2006 Q1

2005 Q4

2005 Q3

2005 Q2

2005 Q1

-2

2004 Q4

0

-2.7

-4

-3.8

-5.5

-6

-5.9

-6.4

-6.0

-8
-8.3

-8.3

-8.4

-9.1
-10

-12

-9.7

-9.8

-11.1

[source: Radio Advertising Bureau]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

6

Grant Goddard

UK commercial radio revenues

radio specialist

Quarterly revenues from national advertisers - % change year-on-year
15
11.4
10.0
10

7.6

5

4.6

3.5

3.4

-10

2009 Q3

2009 Q2

2009 Q1

2008 Q4

2008 Q3

2008 Q2

2008 Q1

2007 Q4

2007 Q3

2007 Q2

2007 Q1

-6.3

2006 Q4

-6.1

2006 Q3

2006 Q1

-5.9

2006 Q2

2005 Q4

-7.0

2005 Q3

2005 Q2

2005 Q1

-5

2004 Q4

0

-10.0
-11.6

-15

-12.2
-14.3
-15.9

-16.1 -16.5

-20
-21.2
-25

-30

-28.8

[source: Radio Advertising Bureau]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

7

Grant Goddard

UK commercial radio revenues

radio specialist

Quarterly revenues from branded content - % change year-on-year
20
16.5

15.6
15
11.2

10.4

10.2

10

8.0

7.5

7.3

5

0.0

2.2

1.2

0.9

0.0

-5

-10

2009 Q3

2009 Q2

2009 Q1

2008 Q4

2008 Q3

2008 Q2

2008 Q1

2007 Q4

2007 Q3

2007 Q2

2007 Q1

2006 Q4

2006 Q3

2006 Q2

2006 Q1

2005 Q4

2005 Q3

2005 Q2

2005 Q1

2004 Q4

0

-4.1

-8.0
-9.3

-15

-13.3

[source: Radio Advertising Bureau]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

8

400

300

200

100

0

UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

2009 Q3

2009 Q2

2009 Q1

2008 Q4

2008 Q3

2008 Q2

497.5

514.6

529.1

560.2

582.3

593.9

609.1

588.1

2007 Q3

2008 Q1

580.5

2007 Q2

598.2

579.3

2007 Q1

2007 Q4

581.7

596.5

2006 Q4

2006 Q3

607.6

2006 Q2

613.4

2005 Q4

602.6

622.9

2005 Q3

2006 Q1

630.2

2005 Q2

645.3

500

2005 Q1

600
641.0

700

2004 Q4

UK commercial radio revenues
Grant Goddard
radio specialist

Four-quarter moving average revenues - £m per annum

[source: Radio Advertising Bureau]

9

Grant Goddard

UK commercial radio revenues

radio specialist

Four-quarter moving average revenues - % change year-on-year
10

6.1
5.1
5

3.9
2.8

2.3

-3.6

-4.3

-5.2
-6.6

-13.1

-13.4

2009 Q3

2008 Q4

2008 Q3

2008 Q2

2008 Q1

2007 Q4

2007 Q3

2007 Q2

2007 Q1

2006 Q3

2006 Q4

-3.9

-4.2

2009 Q2

-5

2009 Q1

-3.3

2006 Q2

2006 Q1

2005 Q4

2005 Q3

2005 Q2

2005 Q1

2004 Q4

0

-4.5
-6.4

-10

-15

-14.6

[source: Radio Advertising Bureau]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

10

Grant Goddard

UK commercial radio revenues

radio specialist

220.1

178.3

129.0
1991

141.0

136.6

200

1990

300

308.8

270.7

400

560.2

598.2

581.7

613.4

604.0

562.7

354.1

418.1

500

464.4

600

549.0

594.6

700

641.0

Annual revenues - £m per annum

100

2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1992

0

[source: Radio Advertising Bureau]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

11

91.0
103.1
120.7
136.4
151.6

1993
1994
1995
1996
1997

local advertisers

UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

160.3
153.9
145.4
142.5
149.1
168.7
183.1
172.7
157.8
159.4
149.6

1999
2000
2001
2002

national advertisers
2003
2004
2005
2006
2007
2008

304.8

337.3

322.7

347.7

105.8

101.5

101.2

93.0

93.7

76.0

600

364.1

359.3

71.3

60.8

342.3

400
62.1

500

344.3

388.4

310.5

257.8

202.5

172.3

150.1

300

1998

200
117.1

87.3

67.0

74.0

63.6

1992

0
65.3 63.7

72.9

100

1991

1990

UK commercial radio revenues
Grant Goddard
radio specialist

Annual revenues by source - £m per annum
700

branded content

[source: Radio Advertising Bureau]

12

Grant Goddard

UK commercial radio revenues

radio specialist

621.9
2007

482.9

560.2

630.7
2006

686.2

737.5

715.6

686.0
2002

272.2

218.7

207.5

300

232.6

400

328.1

390.0

500

434.4

600

603.1

551.3

700

680.5

800

2001

750.0

Annual revenues - £m per annum at 2008 prices

200

100

2008

2005

2004

2003

2000

1999

1998

1997

1996

1995

1994

1993

1992

1991

1990

0

[source: Radio Advertising Bureau, base: RPI]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

13

100
138.9
153.7
173.9
191.9
206.8

1993
1994

local advertisers
1995
1996
1997

300

400

UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

426.7
417.3
425.7
418.9

199.9
183.4
176.6
181.8
199.9
210.7

1999
2000
2001
2002

national advertisers
2003
2004

350.7

165.8
149.6

2007
2008

105.8

500

304.8

349.9

171.1
2006

389.0

193.2

105.5

109.7

104.0

600

2005

107.8

90.0

86.9

77.0

76.7

700

489.9

403.2

211.4

1998

339.9

276.2

242.4

216.2

174.6

133.3

103.9

114.8

1992

108.4
102.4

0
105.0

124.2

200

1991

1990

UK commercial radio revenues
Grant Goddard
radio specialist

Annual revenues by source - £m per annum at 2008 prices
800

branded content

[source: Radio Advertising Bureau, base: RPI]

14

Grant Goddard

UK commercial radio revenues

radio specialist

Revenue yield - average £ per 1000 hours listened at 2008 prices

27.00
2007

25.13

26.67

28.48

29.74

28.43

27.18

24.61

2006

15.67

13.29
1992

15.12

12.84

15

1991

16.21

20

17.72

20.67

25

22.68

25.27

30

26.48

29.71

35

10

5

2008

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1990

0

[source: RAJAR, Radio Advertising Bureau, base: RPI]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

15

Grant Goddard

UK commercial radio revenues

radio specialist

Total revenues & station numbers - £m per annum at 2008 prices
1,000

76

60

50

49

49

48

42

38

33

26

19

19

19

19

97

126

122

272

268

261

255

248

303
600

631622

603

177

315

737
716
686
680686

560

551
483

400

434
390
328

272
233
207219

200

9

47

63
16

50

121

107

253264
232
205196
197
186200
180172186
168

100

106

150

143

172

200

800

750

205

226

250

242

300

288

310

350

0
2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1992

1991

1990

1989

1988

1987

1986

1985

1984

1983

1982

1981

1980

1979

1978

1977

1976

1975

1974

0

num ber of analogue local com m ercial radio stations [left axis]
com m ercial radio revenues (£m @ 2008 prices) [right axis]
[source: Ofcom, Radio Advertising Bureau, base: RPI]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

16

Grant Goddard

UK commercial radio revenues

radio specialist

Average revenues per commercial radio station - £m per annum at 2008 prices
10.4

11

8.8

10
9

6.9

8

6.4

7

2.0

2.0

1.8

2007

2008

2.7
2004

2006

2.7
2003

2.4

2.6
2002

2.5
1999

2.7

2.4
1998

2001

2.4

2.3
1995

1997

2.3
1994

2.5

2.2

1.8
1992

1993

1.9

2

1991

2.2

3

1996

3.0

3.5

4.2

4.6
4.1

4

3.8

4.9
1983

3.9

4.1

4.9

5

1982

5.2

5.1

5.2

6

1

2005

2000

1990

1989

1988

1987

1986

1985

1984

1981

1980

1979

1978

1977

1976

1975

1974

0

[source: Ofcom, Radio Advertising Bureau, base: RPI]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

17

Grant Goddard

UK commercial radio advertising expenditure

radio specialist

Commercial radio top product categories - 12-month moving averages - £ per annum

Rank

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

Sector

Government, Social & Political Organisations
Entertainment & The Media
Motors
Retail
Household Equipment
Finance
Business & Industrial
Telecomms
Travel & Transport
Food
Pharmaceutical
Drink
Cosmetics & Toiletries
Computers
Property
Household Stores
Leisure Equipment
Clothing & Accessories
Online Retail
Household Appliances

12-month moving
average Sep 2009
£

88,791,743
81,040,404
75,528,652
66,582,498
34,703,907
33,359,073
33,132,353
31,828,578
26,926,117
18,620,097
12,985,373
12,093,744
8,689,580
8,319,343
6,936,050
3,174,506
2,913,695
2,464,653
1,964,005
1,653,696

radio
share
%

12
7
12
7
8
3
12
6
5
3
4
4
2
3
14
1
1
1
3
3

12-month moving change yearaverage Sep 2008
on-year
£
%

85,705,661
76,165,423
85,407,847
69,240,564
36,163,597
34,205,322
36,963,638
36,125,649
26,521,209
14,302,769
11,016,884
12,228,956
10,536,478
6,832,662
12,036,384
6,090,141
3,067,595
3,116,561
5,376,837
1,064,065

4
6
-12
-4
-4
-2
-10
-12
2
30
18
-1
-18
22
-42
-48
-5
-21
-63
55

[source: Nielsen Media Research]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

18

Grant Goddard

UK commercial radio advertising expenditure

radio specialist

Commercial radio top advertisers 12-month moving averages - £ per annum

Rank

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

Advertiser

COI
Specsavers Optical Group Ltd
Blockbuster Entertainment Ltd
British Sky Broadcasting Ltd
Bt Ltd
Autoglass Holdings
Dfs Furn Plc
Tmobile Network
Unilever Uk Ltd
Ford Motor Company Ltd
Procter & Gamble Ltd
British Gas Plc
Vodafone Ltd
News Intl Newspapers Ltd
Mercedes Benz (Uk) Ltd
Entertainment Films
Volkswagen Uk Ltd
Audi Uk Ltd
Scottish & Newcastle Plc
Camelot Group Plc

12-month moving
average Sep 2009

radio
share

£

%

50,261,423
8,535,580
6,978,401
6,813,381
5,733,784
5,659,874
4,981,890
4,928,970
4,785,904
4,240,138
4,160,454
4,143,983
4,037,818
4,010,345
3,839,322
3,625,270
3,508,494
3,191,104
2,951,668
2,842,722

24
16
59
5
7
54
5
8
4
8
3
10
7
8
29
15
11
14
15
9

12-month moving change yearaverage Sep 2008
on-year
£

46,793,256
4,782,253
4,799,088
5,248,360
3,471,104
5,539,453
4,932,349
4,253,559
5,257,086
5,764,255
4,201,722
3,115,101
3,677,725
3,190,355
1,817,355
2,687,478
5,637,648
2,659,764
2,122,698
2,788,635

%

7
78
45
30
65
2
1
16
-9
-26
-1
33
10
26
111
35
-38
20
39
2

[source: Nielsen Media Research]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

19

Grant Goddard
radio specialist

UK commercial radio listening

UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

20

Grant Goddard

UK total radio listening – year-on-year

radio specialist

All adults (15+) hours listened to all radio - ‘000 hours per week
1,200,000

555,143

550,398

555,204

576,848

584,914

580,393

551,924

554,618

563,564

537,966

800,000

495,294

1,000,000

600,000

487,863

507,611

478,219

492,822

466,008

466,172

463,531

441,457

432,016

427,905

200,000

471,439

400,000

Q3 1999

Q3 2000

Q3 2001

Q3 2002

Q3 2003

Q3 2004

Q3 2005

Q3 2006

Q3 2007

Q3 2008

Q3 2009

0
com m ercial radio

BBC radio

other radio

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

21

Grant Goddard

UK total radio listening – year-on-year

radio specialist

All adults (15+) weekly reach – % of 15+ population
100
90.2

90.6

89.9

90.3

63.9

64.7

65.9

64.8

65.3

Q3 1999

Q3 2000

88.7

89.6

89.9

89.3

89.1

88.9

89.2

63.5

62.2

62.0

62.1

61.5

60.9

Q3 2004

Q3 2005

Q3 2006

Q3 2007

Q3 2008

Q3 2009

75

50

25

0
Q3 2001

Q3 2002

Q3 2003

all radio: w eekly reach (%)

com m ercial radio: w eekly reach (%)

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

22

Grant Goddard

UK total radio listening – year-on-year

radio specialist

15-24 year olds weekly reach – % of 15-24 population
100
91.8

75

81.4

91.6

81.6

93.0

81.1

91.2

91.9

90.2

90.2

89.0

87.9

87.5

75.7

75.4

74.6

73.4

87.1

82.0
78.5

78.4

71.1

50

25

0
Q3 1999

Q3 2000

Q3 2001

Q3 2002

Q3 2003

all radio: w eekly reach 15-24 (%)

Q3 2004

Q3 2005

Q3 2006

Q3 2007

Q3 2008

Q3 2009

com m ercial radio: w eekly reach 15-24 (%)

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

23

Grant Goddard

UK total radio listening – year-on-year

radio specialist

25-34 year olds weekly reach – % of 25-34 population
100
89.8

91.9

75
75.3

76.2

91.6

89.8

90.5

73.1

74.6

76.7

88.4

71.1

88.9

68.9

89.6

70.9

88.5

88.8

88.6

68.2

68.3

67.6

50

25

0
Q3 1999

Q3 2000
Q3 2001
Q3 2002
all radio: w eekly reach 25-34 (%)

Q3 2003

Q3 2004

Q3 2005
Q3 2006
Q3 2007
Q3 2008
Q3 2009
com m ercial radio: w eekly reach 25-34 (%)

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

24

Grant Goddard

UK total radio listening – year-on-year

radio specialist

35-44 year olds weekly reach – % of 35-44 population
100
91.4

92.3

92.7

92.4

92.6

92.0

74.3

74.5

74.7

73.6

73.5

72.6

91.7

90.6

91.5

71.0

69.8

70.0

90.2

91.0

68.1

66.9

75

50

25

0
Q3 1999

Q3 2000
Q3 2001
Q3 2002
all radio: w eekly reach 35-44 (%)

Q3 2003

Q3 2004

Q3 2005
Q3 2006
Q3 2007
Q3 2008
Q3 2009
com m ercial radio: w eekly reach 35-44 (%)

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

25

Grant Goddard

UK total radio listening – year-on-year

radio specialist

45-54 year olds weekly reach – % of 45-54 population
100
89.9

91.7

92.2

91.9

91.9

92.0

91.6

91.3

91.6

91.9

91.9

66.7

67.6

67.2

66.6

66.1

65.0

65.7

65.7

66.7

66.0

Q3 2003

Q3 2004

75

64.9
50

25

0
Q3 1999

Q3 2000
Q3 2001
Q3 2002
all radio: w eekly reach 45-54 (%)

Q3 2005
Q3 2006
Q3 2007
Q3 2008
Q3 2009
com m ercial radio: w eekly reach 45-54 (%)

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

26

Grant Goddard

UK total radio listening – year-on-year

radio specialist

55-64 year olds weekly reach – % of 55-64 population
100
88.9

89.3

89.1

89.8

90.8

54.0

54.6

55.1

56.7

53.2

90.1

90.6

91.1

89.9

54.8

55.1

54.7

55.8

90.5

91.3

54.1

55.5

75

50

25

0
Q3 1999

Q3 2000
Q3 2001
Q3 2002
all radio: w eekly reach 55-64 (%)

Q3 2003

Q3 2004

Q3 2005
Q3 2006
Q3 2007
Q3 2008
Q3 2009
com m ercial radio: w eekly reach 55-64 (%)

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

27

Grant Goddard

UK total radio listening – year-on-year

radio specialist

65+ year olds weekly reach – % of 65+ population
100

82.0

84.8

85.7

85.2

42.4

43.4

85.3

85.6

86.8

41.9

41.5

41.0

Q3 2003

Q3 2004

85.1

85.8

85.1

85.8

40.2

41.1

41.1

41.6

75

50

37.1

38.2

25

0
Q3 1999

Q3 2000
Q3 2001
Q3 2002
all radio: w eekly reach 65+ (%)

Q3 2005
Q3 2006
Q3 2007
Q3 2008
com m ercial radio: w eekly reach 65+ (%)

Q3 2009

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

28

Grant Goddard

UK total radio listening – year-on-year

radio specialist

All adults (15+) average hours per listener per week
30

25

24.8
23.2

23.6

23.9

24.4

24.4

24.1

23.9
22.7

22.3

22.1

14.1

13.9

13.7

Q3 2007

Q3 2008

Q3 2009

20

15

15.4

15.7

15.8

15.0

15.6

15.0

15.2

15.0

10

5

0
Q3 1999

Q3 2000

Q3 2001

Q3 2002

Q3 2003

all radio: average hours/w eek

Q3 2004

Q3 2005

Q3 2006

com m ercial radio: average hours/w eek

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

29

Grant Goddard

UK total radio listening – year-on-year

radio specialist

15-24 year olds average hours per listener per week
30

25
21.0

21.4

22.5

22.4

21.4

20.9

20.7

20

19.9
18.7

16.4

15
14.8

15.1

15.3

16.4

15.5

14.7

18.0

17.6

13.1

12.7

12.4

Q3 2007

Q3 2008

Q3 2009

14.4

10

5

0
Q3 1999

Q3 2000

Q3 2001

Q3 2002

Q3 2003

all radio: 15-24 average hours/w eek

Q3 2004

Q3 2005

Q3 2006

com m ercial radio: 15-24 average hours/w eek

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

30

Grant Goddard

UK total radio listening – year-on-year

radio specialist

25-34 year olds average hours per listener per week
30

25
21.8

22.8

23.5
21.5

22.4

22.0

21.8

21.1

20.6

20

15

16.4

16.6

16.6
15.0

15.9

15.5

15.1

14.2

13.9

19.7

19.2

13.1

13.0

Q3 2008

Q3 2009

10

5

0
Q3 1999

Q3 2000

Q3 2001

Q3 2002

Q3 2003

all radio: 25-34 average hours/w eek

Q3 2004

Q3 2005

Q3 2006

Q3 2007

com m ercial radio: 25-34 average hours/w eek

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

31

Grant Goddard

UK total radio listening – year-on-year

radio specialist

35-44 year olds average hours per listener per week
30

25
22.6

22.9

23.9

23.1

23.6

23.6

23.6

23.5

22.6

21.9

21.4

20

15

16.7

16.2

16.7

17.1
15.9

15.9

16.3

16.9
15.0

14.8

Q3 2007

Q3 2008

14.2

10

5

0
Q3 1999

Q3 2000

Q3 2001

Q3 2002

Q3 2003

all radio: 35-44 average hours/w eek

Q3 2004

Q3 2005

Q3 2006

Q3 2009

com m ercial radio: 35-44 average hours/w eek

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

32

Grant Goddard

UK total radio listening – year-on-year

radio specialist

45-54 year olds average hours per listener per week
30

25.2
25

25.3

25.4

26.3
25.1

25.5

25.5
24.2

23.9

23.8

24.0

20

15
15.3

15.4

15.7

Q3 1999

Q3 2000

Q3 2001

16.2

15.6

15.7

Q3 2003

Q3 2004

15.1

15.9

15.6

15.4

15.6

Q3 2006

Q3 2007

Q3 2008

Q3 2009

10

5

0
Q3 2002

all radio: 45-54 average hours/w eek

Q3 2005

com m ercial radio: 45-54 average hours/w eek

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

33

Grant Goddard

UK total radio listening – year-on-year

radio specialist

55-64 year olds average hours per listener per week
30

25.3

25.8

26.8

26.4

26.7

27.7

26.7

26.5
25.3

25.1

25.0

25

20

15
14.3

14.8

15.2

14.6
13.4

13.9

13.9

Q3 2003

Q3 2004

14.0

13.9

Q3 2006

Q3 2007

14.4

13.9

10

5

0
Q3 1999

Q3 2000

Q3 2001

Q3 2002

all radio: 55-64 average hours/w eek

Q3 2005

Q3 2008

Q3 2009

com m ercial radio: 55-64 average hours/w eek

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

34

Grant Goddard

UK total radio listening – year-on-year

radio specialist

65+ year olds average hours per listener per week
30
26.9
25

26.5

26.2

24.7

25.5

26.3

26.5
24.8

24.8

24.6

23.5

20

15
14.9
13.6

13.2

13.3

13.3

Q3 2002

Q3 2003

14.1

13.9

12.6

12.9

10

12.4

13.1

5

0
Q3 1999

Q3 2000

Q3 2001

all radio: 65+ average hours/w eek

Q3 2004

Q3 2005

Q3 2006

Q3 2007

Q3 2008

Q3 2009

com m ercial radio: 65+ average hours/w eek

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

35

Grant Goddard

UK total radio listening – long-term year-on-year

radio specialist

All adults (15+) share of hours listened - % of total radio listening
100
90
80
70

48.6

47.8

49.0

50.1

1994
Q3

1995
Q3

48.9

47.5

48.8

50.0

1996
Q3

1997
Q3

47.8

50.3

51.4

51.6

52.6

51.8

54.4

54.6

54.3

54.4

54.9

55.0

47.8

46.7

46.5

45.3

46.2

43.7

43.5

43.6

43.3

43.1

42.4

1999
Q3

2000
Q3

2001
Q3

2002
Q3

2003
Q3

2004
Q3

2005
Q3

2006
Q3

2007
Q3

2008
Q3

2009
Q3

56.1

60
50
40
30
20

49.9

40.9

10
0
1993
Q3

1998
Q3

com m ercial radio

BBC radio

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

36

Grant Goddard

UK total radio listening – long-term year-on-year

radio specialist

All adults (15+) share of hours listened - % of total radio listening
100
90
80
70

53.0

49.4

49.4

50.4

48.5

47.5

47.5

48.4

48.4

48.6

50.4

53.1

54.4

55.4

56.6

56.5

57.7

45.0

43.7

42.4

41.1

41.3

39.8

2004
Q3

2005
Q3

2006
Q3

2007
Q3

2008
Q3

2009
Q3

60
50
40
30
20

44.0

48.1

48.4

47.2

49.2

50.1

50.6

49.8

49.6

49.3

47.7

10
0
1993
Q3

1994
Q3

1995
Q3

1996
Q3

1997
Q3

1998
Q3

1999
Q3

all local radio [BBC + com m ercial]

2000
Q3

2001
Q3

2002
Q3

2003
Q3

all national radio [BBC + com m ercial]

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

37

Grant Goddard

UK total popular music radio listening – long-term year-on-year

radio specialist

All adults (15+) share of hours listened - % of total radio listening
75
70
65
60

12.7

12.9

11.8

12.3

13.0

13.6

12.2

13.0

55
50
45

19.6

3.6

40
35

11.8

11.8
3.3

12.5
2.5

10.1

10.5

2.2

2.7

10.6
2.2

11.0
1.7

14.7

15.2

9.4

8.8

1.7

1.1

15.0

8.0
1.2

2.0

16.1

15.6

15.5

15.8

16.0

15.9

8.6

9.4

9.8

10.6

9.8

9.9

1.5

1.5

1.5

1.5

1.4

1.1

34.1

33.0

32.6

31.7

32.0

31.6

2004
Q3

2005
Q3

2006
Q3

2007
Q3

2008
Q3

2009
Q3

30
25
20
15

33.6

38.2

38.7

38.3

40.4

40.5

39.2

38.7

38.3

38.1

36.8

10
5
0
1993
Q3

1994
Q3

1995
Q3

local com m ercial radio

1996
Q3

1997
Q3

1998
Q3

Absolute Radio

1999
Q3

2000
Q3

2001
Q3

BBC Radio 1

2002
Q3

2003
Q3

BBC Radio 2

Atlantic 252

other m usic stations

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

38

UK total commercial radio listening – long-term year-on-year

Grant Goddard
radio specialist

All adults (15+) share of hours listened - % of total radio listening
55
50
45

10.7

11.4

10.5

9.7

9.3

8.7

2.3
8.0

8.2

40

7.3

2.2

3.1

3.4

4.0

3.9

4.2

7.4

7.5

7.6

7.1

6.7

34.1

33.0

32.6

31.7

32.0

31.6

2004
Q3

2005
Q3

2006
Q3

2007
Q3

2008
Q3

2009
Q3

7.2
7.4

7.3
35
30
25
20
15

38.2

38.7

38.3

40.4

40.5

39.2

38.7

38.3

38.1

33.6

36.8

10
5
0
1993
Q3

1994
Q3

1995
Q3

1996
Q3

local com m ercial radio

1997
Q3

1998
Q3

1999
Q3

2000
Q3

2001
Q3

2002
Q3

national FM/AM com m ercial radio

2003
Q3

quasi-national + digital com m ercial radio

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

39

Grant Goddard

UK total radio listening

radio specialist

Location of all radio listening - %

other 1%
in-car 18%

at w ork or
outdoors 16%
in-hom e 63%

Dial-up

[Source: RAJAR, year to Q1 2009] [data does not sum to 100%: from Ofcom, The Communications Market 2009, p.193, Figure 3.51]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

40

Grant Goddard

UK radio listening by digital platform

radio specialist

9.3

17.8

20.5

19.9

11.3

11.1

11.1

10.9

10.7

10.6

13.5

7.3

10

10.5

9.5

12

10.3

11.9

14

9.9

13.3

16

14.0

15.3

18

17.5

16.8

17.9

20

18.9

22

20.6

All adults (15+) all radio/audio weekly reach by platform - % of all adults

8

2.7

4

3.6

6

2

Satellite

internet platform

DAB platform

2009 Q3

2009 Q2

2009 Q1

2008 Q4

2008 Q3

2008 Q2

2008 Q1

2007 Q4

2007 Q3

2007 Q2

2007 Q1

2006 Q4

2006 Q3

2006 Q2

2006 Q1

2005 Q4

2005 Q3

2005 Q2

2005 Q1

2004 Q4

2004 Q3

2004 Q2

Dial-up

2004 Q1

2003 Q4

2003 Q3

2003 Q2

2003 Q1

2002 Q4

2002 Q3

0

digital TV platform

[source: RAJAR MIDAS; includes streams, podcasts and time-shifted listening to all online radio services]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

41

2.2
1.6
1.2
1.1
1.0
0.8
0.7
0.4
0.4
0.4
0.3
0.3
0.3
0.3
0.1
0.1
0.1

Orion
Lincs FM Group
Planet Rock
Sunrise Radio
The Local Radio Company
UKRD
Tindle Radio
Cumberland News Group
Jazz FM
Town & Country Broadcasting
Kent Messenger Radio
Premier Christian Radio
Touch Radio Network
Northern Media Group
SWR Group
Southwest Local Radio
Cheshire Radio

0
2.9

5

TIML Golden Square

UTV Radio
7.1

10
10.6

15

Guardian Media Group

30
25.6

40
39.9

45

Bauer Radio

Global Radio

UK commercial radio listening

UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

Grant Goddard
radio specialist

Percentage of total commercial radio listening by owner – Q3 2009

35

25

20

[source: RAJAR]

42

Grant Goddard

UK commercial radio listening – year-on-year

radio specialist

All adults (15+) hours listened to commercial radio - ‘000 hours per week

466,172

Q3 2004

Q3 2005

463,531

466,008

478,219

471,439

480,000

487,863

500,000

492,822

507,611

520,000

427,905

440,000

432,016

441,457

460,000

420,000

400,000
Q3 1999

Q3 2000

Q3 2001

Q3 2002

Q3 2003

Q3 2006

Q3 2007

Q3 2008

Q3 2009

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

43

Grant Goddard

UK commercial radio listening – year-on-year

radio specialist

Hours listened to commercial radio by age group - ‘000 hours per week

45,967
54,601
53,142
56,824
52,039
55,377

60,000

48,011
51,674
55,151
60,406
56,237
56,559

109,019
114,080
113,259
107,460
97,180
86,217

92,555

76,586
82,422
77,959
75,237
82,499
85,864

80,000

79,568
74,198
70,979

81,790

100,000

97,929
100,755
86,678
79,304
72,909

120,000

110,068
106,905

140,000

55-64

65+

40,000

20,000

0
15-24
Q3 1999

25-34
Q3 2001

35-44
Q3 2003

45-54
Q3 2005

Q3 2007

Q3 2009

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

44

Grant Goddard

UK commercial radio listening – year-on-year

radio specialist

All adults (15+) commercial radio weekly reach - % of adult population

65.9

67

64.7

63.5

63.9

65

64

64.8

65.3

66

62.0

62.1

62.2

63

Q3 2006

Q3 2007

60.9

61.5

62

61

60
Q3 1999

Q3 2000

Q3 2001

Q3 2002

Q3 2003

Q3 2004

Q3 2005

Q3 2008

Q3 2009

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

45

Grant Goddard

UK commercial radio listening – year-on-year

radio specialist

Commercial radio weekly reach by age group - % of age group

53.2
54.6
56.7
55.1
55.8
55.5

64.9
67.6
66.6
65.0
65.7
66.0

74.3
74.7
73.5
71.0
70.0
66.9

70

68.9
68.2
67.6

80

75.3
76.7
74.6

75.7
74.6
71.1

81.4
81.1
82.0

90

60

37.1
42.4
41.9
41.0
41.1
41.6

50

40

30

20

10

0
15-24
Q3 1999

25-34
Q3 2001

35-44
Q3 2003

45-54

55-64

Q3 2005

Q3 2007

65+
Q3 2009

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

46

Grant Goddard

UK commercial radio listening – year-on-year

radio specialist

15.6

13.9

14

13.7

14.1

15.0

15

15.2

15.0

15.0

15.4

15.7

16

15.8

All adults (15+) commercial radio average hours per listener per week

13
Q3 1999

Q3 2000

Q3 2001

Q3 2002

Q3 2003

Q3 2004

Q3 2005

Q3 2006

Q3 2007

Q3 2008

Q3 2009

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

47

Grant Goddard

UK commercial radio listening – year-on-year

radio specialist

13.2
13.6
13.3
14.1
12.9
13.1

15.3
15.7
15.6
15.1
15.6
15.6

14.3
14.6
13.9
15.2
13.9
13.9

14

15.0
14.2

13.9
13.0

13.1
12.4

14.7

16

14.8

16.4
16.4

16.4
16.6
15.9
15.1

18

16.7
16.7
17.1
16.3

Commercial radio average hours per listener per week by age group

12

10

8

6

4

2

0
15-24
Q3 1999

25-34
Q3 2001

35-44

45-54

Q3 2003

Q3 2005

55-64

65+

Q3 2007

Q3 2009

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

48

Grant Goddard

UK commercial radio listening – year-on-year

radio specialist

All adults (15+) commercial radio share of total radio listening - %

45.3

46

46.2

47

46.5

46.7

48

47.8

49

Q3 2006

43.1

Q3 2005

43.3

43.6

44

43.5

43.7

45

42.4

43

42

41

40
Q3 1999

Q3 2000

Q3 2001

Q3 2002

Q3 2003

Q3 2004

Q3 2007

Q3 2008

Q3 2009

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

49

Grant Goddard

UK commercial radio listening – year-on-year

radio specialist

46.3
45.5
45.0
41.9
46.3
46.5

50

60.0
56.1
57.7
53.5
50.6
48.7

63.1

53.8
52.1
51.5

60

58.9
58.4

70

62.2
63.9
65.1
59.6
59.4
57.4

Commercial radio share of total radio listening by age group - % of age group

33.9
33.5
32.6
34.7
34.0
33.7

40

24.1
25.0
24.9
25.4
24.9
25.9

30

20

10

0
15-24
Q3 1999

25-34
Q3 2001

35-44
Q3 2003

45-54

55-64

Q3 2005

Q3 2007

65+
Q3 2009

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

50

Grant Goddard

UK commercial radio listening – year-on-year

radio specialist

Commercial radio share of listening by age group - % of all adults (15+) commercial radio listening
23.1
22.5
23.0
23.1
22.0

10.2
10.2
11.2

13.0
12.7
13.2

15

10

9.8
10.8
10.8
12.2
11.8
12.9

16.2
16.2
15.8
16.1

18.7
20.1

18.8

20.1

21.1
17.1
16.8
16.6

17.3

20

19.3
20.4
18.6
18.0
17.0

23.3

25

5

0
15-24
Q3 1999

25-34
Q3 2001

35-44

45-54

Q3 2003

Q3 2005

55-64
Q3 2007

65+
Q3 2009

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

51

400,000

UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

439,709

Q3 2009

427,905

425,902

Q1 2009
Q2 2009

427,050

441,457

439,457

432,016
Q3 2008
Q4 2008

431,081

424,396

431,319

Q2 2008

Q1 2008

Q4 2007

Q3 2007

Q2 2007

Q1 2007

Q4 2006

466,172

463,531

459,322

457,102

449,241

Q2 2006
Q3 2006

449,529

453,692

Q1 2006

Q4 2005

Q3 2005

469,980

480,000

Q2 2005

463,420

420,000

Q1 2005

440,000
464,351

460,000

Q4 2004

UK commercial radio listening – quarter-on-quarter
Grant Goddard
radio specialist

All adults (15+) hours listened to commercial radio - ‘000 hours per week

[source: RAJAR]

52

Grant Goddard

UK commercial radio listening – quarter-on-quarter

radio specialist

All adults (15+) commercial radio weekly reach - %

63.6

62.1
61.5

61.5
Q4 2008

60.9

61.1

61.6

61

Q3 2008

62.1
61.0

61.6

62

61.7

62.0

62.2

62.6

62.6

63

62.3

62.9

63.2

63.4

64

63.8

65

Q3 2009

Q2 2009

Q1 2009

Q2 2008

Q1 2008

Q4 2007

Q3 2007

Q2 2007

Q1 2007

Q4 2006

Q3 2006

Q2 2006

Q1 2006

Q4 2005

Q3 2005

Q2 2005

Q1 2005

Q4 2004

60

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

53

Grant Goddard

UK commercial radio listening – quarter-on-quarter

radio specialist

All adults (15+) commercial radio average hours per listener per week

13.7

13.7

Q2 2009

Q3 2009

13.5

13.7

13.7

14

13.9

13.9

14.0

14.1

14.1

14.4

14.6

14.6

14.8

14.7

15.0

15.2

15.1

15.0

15

14.9

16

Q1 2009

Q4 2008

Q3 2008

Q2 2008

Q1 2008

Q4 2007

Q3 2007

Q2 2007

Q1 2007

Q4 2006

Q3 2006

Q2 2006

Q1 2006

Q4 2005

Q3 2005

Q2 2005

Q1 2005

Q4 2004

13

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

54

Grant Goddard

UK commercial radio listening – quarter-on-quarter

radio specialist

Commercial radio share of total radio listening (adults 15+) - %

41.1

41.6

42

42.4

42.2

42.4

42.4

42.1

42.7

43.1

43.3

43.2
42.9

42.6

42.8

43

43.5

43.6

43.5

44

44.0

43.8

44.2

45

41

Q3 2009

Q2 2009

Q1 2009

Q4 2008

Q3 2008

Q2 2008

Q1 2008

Q4 2007

Q3 2007

Q2 2007

Q1 2007

Q4 2006

Q3 2006

Q2 2006

Q1 2006

Q4 2005

Q3 2005

Q2 2005

Q1 2005

Q4 2004

40

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

55

Grant Goddard

UK commercial radio listening

radio specialist

Listening to commercial radio by platform - % of total adult (15+) commercial radio hours listened

digital: internet,
digital: unspecified,
1.9%
3.5%
digital: DTV, 4.4%
digital: DAB, 10.4%
unspecified, 13.5%
all analogue, 66.3%

Dial-up

[source: RAJAR, Q3 2009]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

56

UK commercial radio ‘heartland audience’ 15-44 year olds

Grant Goddard
radio specialist

15-44 year olds’ hours listened to radio - % of all adults (15+) hours listened
70
63.8

62.0

62.8

60.5

62.2

60.7

60

50

49.5

48.9

49.3

47.3

47.8

46.5

58.7

58.4

56.8

46.1

45.1

45.9

Q3 2005

Q3 2006

Q3 2007

55.5

53.8

44.7

43.8

Q3 2008

Q3 2009

40

30

20

10

0
Q3 1999

Q3 2000

Q3 2001

Q3 2002

Q3 2003

Q3 2004

all radio: 15-44 hours listened (% of all adult all radio 15+ hours listened)
com m ercial radio: 15-44 hours listened (% of all adult com m ercial radio 15+ hours listened)
[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

57

UK commercial radio ‘heartland audience’ 15-44 year olds

Grant Goddard
radio specialist

15-44 year olds’ hours listened to radio - ‘000 hours per week
600,000
538,360
510,917
500,000

499,600

487,620

509,637

496,200

494,267

479,563

467,925

448,602

441,594

400,000

300,000
300,876

302,643

318,914
289,429

306,567
282,918

273,706

270,475

250,682

200,000

239,849

230,104

100,000

0
Q3 1999

Q3 2000

Q3 2001

Q3 2002

all radio: hours listened ('000/w k)

Q3 2003

Q3 2004

Q3 2005

Q3 2006

Q3 2007

Q3 2008

Q3 2009

com m ercial radio: hours listened ('000/w k)

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

58

UK commercial radio ‘heartland audience’ 15-44 year olds

Grant Goddard
radio specialist

15-44 year olds’ listening share - % share of all 15-44 year old radio listening
100

1.8

36.5
75

2.7

2.0

2.6

2.3

38.1

38.8

39.5

37.5

57.9

60.2

Q3 2002

Q3 2003

2.5

2.1

2.7

2.6

2.6

3.2

40.5

42.5

40.9

43.8

44.0

44.7

57.0

55.4

56.4

53.6

53.5

52.1

Q3 2004

Q3 2005

Q3 2006

Q3 2007

Q3 2008

Q3 2009

50

61.7

59.2

59.2

25

0
Q3 1999

Q3 2000

Q3 2001

com m ercial radio

BBC radio

other radio

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

59

UK commercial radio ‘heartland audience’ 15-44 year olds

Grant Goddard
radio specialist

15-44 year olds’ commercial radio listening share - % share of all 15-44 year old radio listening
65
60
8.2
55

2.9
7.1

7.0

5.6

6.2

3.7

4.7

5.8

5.8

50

6.1

5.9

6.3

6.3

5.7

41.4

41.6

40.5

Q3 2007

Q3 2008

Q3 2009

6.1

45

6.3
5.2

40
35
30
25

53.2

52.1

52.3

52.3

51.0

47.5

44.5

44.5

Q3 2005

Q3 2006

20
15
10
5
0
Q3 1999

Q3 2000

local com m ercial radio

Q3 2001

Q3 2002

Q3 2003

Q3 2004

national FM/AM com m ercial radio

quasi-national + digital com m ercial radio

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

60

Grant Goddard

UK commercial radio listening

radio specialist

66.3%

65.8%

67.5%

67.8%

68.4%

69.2%

72.0%

69.6%

65.0%

80%

72.1%

Commercial radio adult (15+) hours listened by platform - % of total listening

60%

13.5%

13.2%

12.9%

13.2%

12.7%

12.5%

9.6%

9.8%

13.6%

21.2%

20.2%

21.1%

19.6%

19.0%

18.9%

18.4%

18.4%

18.1%

20%

16.8%

13.8%

40%

0%
all analogue
2007Q2

2007Q3

2007Q4

all digital
2008Q1

2008Q2

2008Q3

unspecified
2008Q4

2009Q1

2009Q2

2009Q3

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

61

Grant Goddard

UK commercial radio listening

radio specialist

Commercial radio adult (15+) hours listened by digital platform - % of total listening
9.0%
9.3%
9.0%
9.2%
9.9%
9.9%
10.6%
10.4%

12%

8.0%

10%

6.3%

8%

1.4%
1.5%
1.7%
1.9%
1.8%
2.2%
1.9%
2.2%
2.0%
1.9%

4%

2%

2.8%
3.1%
3.1%
3.1%
3.1%
3.2%
3.0%
3.3%
3.8%
3.5%

3.3%

4.3%
4.3%
4.3%
4.5%
4.2%
4.2%
4.2%
4.7%
4.4%

6%

0%
digital: DAB
2007Q2

2007Q3

digital: DTV
2007Q4

2008Q1

2008Q2

digital: internet
2008Q3

2008Q4

digital: unspecified
2009Q1

2009Q2

2009Q3

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

62

Grant Goddard

UK commercial radio listening – analogue platforms

radio specialist

All adults (15+) share of listening via analogue platforms - % share of platform
60

55

56

43

42

57

58

41

41

2007Q4

2008Q1

56

55

42

43

2008Q2

2008Q3

56

57

42

2008Q4

55

55

42

42

43

2009Q1

2009Q2

2009Q3

50

40

30

20

10

0
2007Q2

2007Q3

com m ercial radio

BBC radio

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

63

Grant Goddard

UK commercial radio listening – digital platforms

radio specialist

All adults (15+) share of listening via digital platforms - % share of platform
60

57
54
51

49

54

54

53

43

44

44

56
54

51

50
46

48
46

40

42

43
41

41

30

20

10

0
2007Q2

2007Q3

2007Q4

2008Q1

com m ercial radio

2008Q2

2008Q3

2008Q4

2009Q1

2009Q2

2009Q3

BBC radio

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

64

Grant Goddard

UK commercial radio listening – DAB digital platform

radio specialist

All adults (15+) share of listening via DAB digital platform - % share of platform
70
61
60

59

64

64

64

35

35

35

60

66
62

64

65

50

40
39

40

39

30

36
32

35

33

20

10

0
2007Q2

2007Q3

2007Q4

2008Q1

com m ercial radio

2008Q2

2008Q3

2008Q4

2009Q1

2009Q2

2009Q3

BBC radio

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

65

Grant Goddard

UK commercial radio listening – digital TV platform

radio specialist

All adults (15+) share of listening via digital TV platform - % share of platform
70
63
59
60

58

56

55

53

56

54
51

51

50

40

41

41
38
30

43
39

39

2008Q2

2008Q3

45

45
43

33

20

10

0
2007Q2

2007Q3

2007Q4

2008Q1

com m ercial radio

2008Q4

2009Q1

2009Q2

2009Q3

BBC radio

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

66

Grant Goddard

UK commercial radio listening – internet platform

radio specialist

All adults (15+) share of listening via internet platform - % share of platform
60
53

52

50

50
47

50

40

48
45

45

45

43

45

44

35

38

37

41

40

41

40
37

30

20

10

0
2007Q2

2007Q3

2007Q4

2008Q1

com m ercial radio

2008Q2

2008Q3

2008Q4

2009Q1

2009Q2

2009Q3

BBC radio

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

67

Grant Goddard

UK commercial radio listening

radio specialist

Adult (15+) listening to commercial digital-only radio stations
6
5.2

5.2
4.6

4.7
3.6

30%

33%

3.3

3.5
3.2

3.0

36%

28%

30%
26%

2.3

2.1

3.9

4.0

2

1.9

2.1

2.1

2.7

3

3.0

3.4

4

40%

4.5

5.2

5.0

5

27%
24%

23%

24%

26%
20%

0.7

10%
0.6

1

5.1

5.5

5.5

50%

0
2009Q3

2009Q2

2009Q1

2008Q4

2008Q3

2008Q2

2008Q1

2007Q4

2007Q3

2007Q2

2007Q1

2006Q4

2006Q3

2006Q2

2006Q1

2005Q4

2005Q3

2005Q2

2005Q1

2004Q4

2004Q3

2004Q2

2004Q1

2003Q4

2003Q3

2003Q2

2003Q1

0%

listening to commercial digital-only radio stations as % of all commercial radio listening [left axis]
listening to commercial digital-only radio stations as % of digital listening to commercial radio [right axis]
[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

68

Grant Goddard

UK radio listening – digital stations

radio specialist

Adult (15+) listening to digital-only radio stations - ‘000 hours per week
45,000
40,457
40,000
35,000
30,000
25,000

22,168

20,000
18,289

15,000
10,000
5,000

Satellite

TOTAL (com m ercial + BBC)

COMMERCIAL RADIO

2009Q3

2009Q2

2009Q1

2008Q4

2008Q3

2008Q2

2008Q1

2007Q4

2007Q3

2007Q2

2007Q1

2006Q4

2006Q3

2006Q2

2006Q1

2005Q4

2005Q3

2005Q2

2005Q1

2004Q4

2004Q3

Dial-up

2004Q2

2004Q1

2003Q4

2003Q3

2003Q2

2003Q1

0

BBC RADIO

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

69

Grant Goddard

UK radio listening – digital stations

radio specialist

Listening to national digital-only radio stations

2002
1999
2003
2002
2003
2002
2002
2003
2002
2008
2005
2004
2003
2008
2005
2001
2003

BBC
Bauer
BBC
Bauer
BBC
BBC
Bauer
BBC
Global
TIML
Bauer
TIML
Global

BBC Radio 7
Planet Rock
The Hits
BBC Five Live Sports Extra
Smash Hits Radio
BBC 1Xtra
BBC 6 Music
Heat
BBC Asian Network
Jazz FM
Chill
Absolute Radio Classic Rock
Q
NME Radio
Absolute Radio Xtreme
TheDial-up
Arrow
Mojo Radio

internet

FreeSat

digital platforms

Freeview

station

local DAB

group

national DAB

launched

listening

total hours
per week
('000) Q3
2008

5,063
4,983
5,758
2,646
2,466
3,066
3,814
1,161
2,805
949
1,196
Satellite 1,067
606
303
1,136
1,216
closed 2008
38,235
TOTAL

year-on% share of
year
total hours
total radio
change in
per week
listening Q3
hours
('000) Q3
2009
listened (%)
2009

5,231
5,163
4,475
4,146
3,977
3,866
3,067
2,327
1,979
1,850
954
898
733
472
404

3
4
-22
57
61
26
-20
100
-29
1
-25
-31
-22
33

0.52
0.51
0.44
0.41
0.39
0.38
0.30
0.23
0.20
0.18
0.09
0.09
0.07
0.05
0.04

39,542

3

3.92

[source: RAJAR, ‘national’ defined by RAJAR, BBC Asian Network also available on AM in Midlands]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

70

0

UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

0.6
0.5
0.5
0.5
0.4
0.4
0.4
0.4
0.4
0.4
0.3
0.2
0.2
0.2

Total Kerrang!
BBC Radio 7
Planet Rock
The Hits
Total XFM (UK)
Five Live Sports Extra
Smash Hits Radio
BBC 1Xtra
Sunrise Radio National
BBC 6 Music
BBC Asian Network
Heat
Jazz FM

1.1

Total Absolute Radio
BBC World Service

1.2

1.9

Total Kiss Network

Gold Network (UK)

1.9

talkSPORT

1.2

2.1

Total Smooth Radio

Total LBC (UK)

2.1

Total Real Radio

1.4

2.4

Total Magic

BBC Radio 3

2.6

2

Galaxy Network (UK)

3.7

4

Classic FM

BBC Radio Five Live

4.9

5.9

6

Heart Network (UK)

9.9

10

BBC Radio 1

12.4

14

BBC Radio 4

15.9

16

BBC Radio 2

Grant Goddard

Radio listening – UK market
radio specialist

Share of all radio listening (%) – UK market (51.3m adults 15+)
18

12

8

[source: RAJAR]

71

Grant Goddard

Radio listening – UK market

radio specialist

Share of all radio listening (%) – UK market (51.3m adults 15+)
station

owner

Q3 1999

Q3 2000

Q3 2001

Q3 2002

Q3 2003

Q3 2004

Q3 2005

Q3 2006

Q3 2007

Q3 2008

Q3 2009

ALL COMMERCIAL
All National Commercial
All Local Commercial

47.8
8.6
39.2

46.7
8.0
38.7

46.5
8.2
38.3

45.3
7.2
38.1

46.2
9.5
36.8

43.7
9.6
34.1

43.5
10.5
33.0

43.6
10.9
32.6

43.3
11.6
31.7

43.1
11.0
32.0

42.4
10.9
31.6

ALL BBC
All BBC Network Radio
BBC Local/Regional

50.3
38.9
11.4

51.4
40.4
11.1

51.6
40.2
11.3

52.6
41.4
11.2

51.8
40.9
10.9

54.4
43.5
10.9

54.6
43.9
10.7

54.3
44.5
9.8

54.4
45.0
9.4

54.9
45.5
9.3

55.0
46.8
8.2

12.2
10.6
10.6

13.0
11.2
11.0

14.7
10.7
9.4

15.2
11.8
8.8

15.0
11.3
8.0

4.2
4.1

3.8
4.2

4.2
4.3

4.3
4.5

4.2
4.5

16.1
11.3
8.6
2.0
4.9
4.2
1.7
1.9

15.6
11.5
9.4
2.4
4.6
4.1
1.9
2.0

15.5
11.8
9.8
2.4
4.2
4.2
1.8
2.1
1.7

1.5
1.3
1.2

1.7
1.3
1.1
0.6

1.8
1.1
1.2
0.8

1.8
1.5
1.3
0.8

15.8
11.2
10.6
2.3
4.2
4.3
1.8
2.3
1.8
1.8
1.8
1.7
1.2
0.9

1.2
0.7

1.0
0.6
0.5
0.2
0.1
0.2
0.4

1.6
0.7
0.5
0.3
0.2
0.3
0.5

1.6
0.8
0.6
0.3
0.3
0.4
0.8

1.5
0.7
0.7
0.4
0.4
0.6
0.7

16.0
11.5
9.8
5.4
4.6
3.8
2.5
2.3
2.3
2.4
1.9
1.8
1.2
0.9
0.9
1.4
0.7
0.6
0.5
0.5
0.6
0.4

15.9
12.4
9.9
5.9
4.9
3.7
2.6
2.4
2.1
2.1
1.9
1.9
1.4
1.2
1.2
1.1
0.6
0.5
0.5
0.5
0.4
0.4

BBC Radio 2
BBC Radio 4
BBC Radio 1
Heart Network (UK)
BBC Radio Five Live
Classic FM
Galaxy Network (UK)
Total Magic
Total Real Radio
Total Smooth Radio
talkSPORT
Total Kiss Network
BBC Radio 3
Total LBC (UK)
Gold Network (UK)
Total Absolute Radio
BBC World Service
Total Kerrang!
BBC Radio 7
Planet Rock
The Hits
Total XFM (UK)

BBC
BBC
BBC
Global
BBC
Global
Global
Bauer
GMG
GMG
UTV
Bauer
BBC
Global
Global
TIML
BBC
Bauer
BBC
Bauer
Global

2.1

1.5

1.4

1.6

1.7

1.2

1.3

1.2

1.3

2.2

1.7

1.7

1.1

0.1
0.1
0.4
0.5

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

72

0
4.5
4.5

BBC Radio Five Live
Kiss FM

UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

0.4
0.4

The Hits
Kismat Radio

0.7
BBC Radio 7

0.4

0.7
Planet Rock

BBC 6Music

0.8
World Service

0.4

1.0

LBC News 1152

Five Live Sports Extra

1.2
Xfm

0.5

1.4

Sunrise Radio

BBC 1Xtra

1.4

BBC London

0.6

1.6

Choice FM

Club Asia

1.6

Gold London

0.6

1.8

Smooth FM

Premier Christian Radio

2.1

2.6

Absolute Radio
BBC Radio 3

2.7

TalkSport

3.8

4.7

Heart FM

Classic FM

4.8

5.3

BBC Radio 1
LBC 97.3

5.5

2

Magic FM

4
5.6

6

Capital Radio

11.7

12

BBC Radio 2

16.2

18

BBC Radio 4

Grant Goddard

Radio listening – London market
radio specialist

Share of all radio listening (%) – London market (10.9m adults 15+)

16

14

10

8

[source: RAJAR]

73

Grant Goddard

Radio listening – London market

radio specialist

Share of all radio listening (%) – London market (10.9m adults 15+)
station

platform

owner

ALL COMMERCIAL
ALL BBC
other
BBC Radio 4
BBC Radio 2
Capital Radio
Magic FM
BBC Radio 1
LBC 97.3
Heart FM
BBC Radio Five Live
Kiss FM
Classic FM
TalkSport
Absolute Radio
BBC Radio 3
Smooth FM
Gold London
Choice FM
BBC London
Sunrise Radio
Xfm
LBC News 1152
World Service
Planet Rock
BBC Radio 7
Premier Christian Radio
Club Asia
BBC 1Xtra
Five Live Sports Extra
BBC 6Music
The Hits
Kismat Radio

FM/AM
FM
FM
FM
FM
FM
FM
AM
FM
FM
AM
FM/AM
FM
FM
AM
FM
FM
AM
FM
AM
AM
digital
digital
AM
AM
digital
digital
digital
digital
AM

BBC
BBC
Global
Bauer
BBC
Global
Global
BBC
Bauer
Global
UTV
TIML
BBC
GMG
Global
Global
BBC
Sunrise
Global
Global
BBC
BBC
BBC
BBC
BBC
Bauer
Sunrise

Q3 1999

Q3 2000

Q3 2001

Q3 2002

Q3 2003

Q3 2004

Q3 2005

Q3 2006

Q3 2007

Q3 2008

Q3 2009

57.8
39.8
2.4

55.7
42.3
1.9

58.0
40.2
1.8

55.1
42.4
2.5

54.7
43.2
2.2

51.7
45.7
2.6

50.5
46.9
2.6

51.3
46.0
2.8

52.9
44.4
2.8

52.3
45.7
2.0

51.4
45.9
2.8

13.5
9.7
13.0
5.0
5.8
0.7
4.6
4.6
4.2
4.2
1.6
3.9
1.5
1.2
4.4
n/a
1.3
1.6
1.3
2.5
n/a

14.3
10.8
11.3
4.7
6.4
0.8
4.3
4.2
4.2
3.6
1.6
3.9
1.8
1.9
3.0
0.6
0.6
1.4
1.4
3.5
n/a
n/a

13.9
12.0
10.9
5.1
4.7
0.7
5.8
4.2
5.0
4.0
2.3
4.1
1.5
1.9
3.2
1.1
0.8
1.1
1.5
2.5
n/a
n/a

0.6

1.1

0.8

16.3
10.4
8.8
4.0
4.9
0.8
6.3
4.7
4.8
4.7
2.0
3.3
2.0
1.8
2.7
1.0
0.8
1.9
2.1
3.2
n/a
n/a
n/a
0.9
n/a
n/a
n/a
n/a

15.8
10.0
7.0
5.0
4.5
2.4
7.2
4.4
4.1
5.2
2.1
3.4
1.7
2.0
2.3
1.4
1.1
1.2
2.1
0.6
1.0
0.0
0.1
1.5
n/a
0.2
0.1
0.1
0.3

15.6
11.4
7.2
4.8
5.1
2.2
5.4
5.2
4.5
4.3
2.8
3.4
1.5
2.2
1.7
1.7
2.0
1.3
1.6
0.6
1.0
0.0
0.2
0.6
n/a
0.3
0.1
0.3
0.1

15.4
10.8
5.1
5.3
5.8
2.9
6.4
5.2
3.5
4.0
2.9
3.2
2.0
1.3
1.0
1.3
1.5
1.7
2.0
0.7
1.0
0.1
0.4
1.3
n/a
0.5
0.1
0.1
0.4
0.1

16.1
11.0
4.7
5.3
5.3
3.4
6.1
4.8
3.8
4.5
2.3
3.4
2.3
1.0
1.7
2.1
1.4
1.0
1.6
0.9
1.3
0.3
0.5
0.6
0.7
0.3
0.2
0.2
0.3
0.1

13.8
10.8
4.7
6.2
5.8
3.1
6.2
4.4
4.3
4.9
2.3
3.2
1.9
1.3
1.4
2.0
1.4
1.8
1.2
0.6
1.3
0.2
0.5
0.7
0.7
0.2
0.3
0.4
0.4
0.3

14.4
11.3
5.4
5.8
6.1
3.7
5.7
4.9
4.8
4.6
2.6
3.3
1.6
1.5
1.5
1.6
1.6
1.0
1.2
0.8
1.0
0.5
0.6
1.1
0.5
0.4
0.3
0.5
0.4
0.3

16.2
11.7
5.6
5.5
5.3
4.8
4.7
4.5
4.5
3.8
2.7
2.6
2.1
1.8
1.6
1.6
1.4
1.4
1.2
1.0
0.8
0.7
0.7
0.6
0.6
0.5
0.4
0.4
0.4
0.4

[source: RAJAR]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

74

Grant Goddard

UK commercial radio listening

radio specialist

Commercial radio listening & station numbers - million hours listened per annum
350

272

268

261

255

248

303

315

40,000

205

226

250

242

300

288

310

50,000

122

107

106

177

30,000

143

150

126

172

200

20,000

60

50

49

49

48

42

38

26

19

19

19

19

10,000

9

16

50

33

76

100

[source: Ofcom, RAJAR]

2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1992

1991

1990

1989

1988

1987

1986

1985

1984

1983

1982

1981

1980

1979

1978

1977

1976

1975

0
1974

0

num ber of analogue local com m ercial radio stations [left axis]
volum e of listening to com m ercial radio (m illion hrs/annum ) [right axis]

UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

75

Grant Goddard
radio specialist

UK radio receivers

UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

76

Grant Goddard

UK radio receiver sales

radio specialist

UK radio receiver sales – four quarter moving average - ‘000 units per annum
DAB receivers as percentage of total receiver sales

10,657

10,550

10,169

9,892

Q3 2005

Q4 2005

Q1 2006

Q2 2006

4,000

2,070

7,657
Q4 2008

10,611
Q2 2005

9,495

10,678

6,000

Q1 2005

8,000

7,284

8,030
Q3 2008

2,125

2,174
8,227
Q2 2008

2,180

2,114
8,209
Q1 2008

7,906
Q3 2007

2,006

1,824

7,854
Q2 2007

8,140

1,761

7,978
Q1 2007

Q4 2007

1,734

8,062
Q4 2006

1,680

1,575

10,000

1,566

1,493

1,407

1,208

1,051

8% 9% 10% 12% 13% 14% 14% 17% 18% 18% 19% 20% 20% 21% 21% 22% 22%
951

12,000

2,000

[source: GfK/DRDB]

analogue radio unit sales ('000)

UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

DAB radio unit sales ('000)

Q1 2009

Q3 2006

0

e
77

197
250
433
544
646
780

2003 Jun
2003 Sep
2003 Dec
2004 Mar
2004 Jun
2004 Sep

UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

2009 Sep

2009 Jun

10,000

9,346

9,011

8,528

7,665

7,300

6942

6452

10,000

2009 Mar

2008 Dec

2008 Sep

2008 Jun

5488

5125

8,000

2008 Mar

2007 Dec

2007 Sep

2007 Jun

4826

4444

3648

3340

6,000

2007 Mar

2006 Dec

2006 Sep

2006 Jun

3053

2715

2034

1740

1535

4,000

2006 Mar

2005 Dec

2005 Sep

2005 Jun

2005 Mar

1290

158

2003 Mar

2,000

2004 Dec

135

0
2002 Dec

UK DAB radio receiver sales
Grant Goddard
radio specialist

Cumulative DAB receiver sales - ‘000 units
12,000

[source: GfK/DRDB]

78

Grant Goddard

UK DAB radio receiver sales

radio specialist

964

Quarterly DAB receiver sales - ‘000 units per quarter
1,000

200
180

863

179
796

162
153

121

119

140

681

750

160

120

40

335

366

299

358

363

382
308

287

338

294

134

102

38

34

80

17
5

18

13

21

28

4

60
40

20

20

1

-1
-10

53

39

111

183

250

205

245

500

100

483

489

510

101

-6

0

0

quarterly DAB receiver sales ('000) [left axis]

2009 Q2

2009 Q1

2008 Q4

2008 Q3

2008 Q2

2008 Q1

2007 Q4

2007 Q3

2007 Q2

2007 Q1

2006 Q4

2006 Q3

2006 Q2

2006 Q1

2005 Q4

2005 Q3

2005 Q2

2005 Q1

2004 Q4

2004 Q3

2004 Q2

2004 Q1

2003 Q4

2003 Q3

2003 Q2

-20

year-on-year change (%) [right axis]

[source: GfK/DRDB]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

79

Grant Goddard

UK DAB radio receiver ownership

radio specialist

Percentage of adults (15+) who own a DAB radio receiver at home
41

45

10.5

33.0

32.3

29.7

28.7

22.3

20.3

16.0

15.3

15.3

13.6

5.3

4.5

4.4

3.9

5

8.1

10

9.1

15

11.1

18

20

19.5
22

25

21.7

27.3

30

27.3

32

35

32.1

40

RAJAR

2009Q3

2009Q2

2009Q1

2008Q4

2008Q3

2008Q2

2008Q1

2007Q4

2007Q3

2007Q2

2007Q1

2006Q4

2006Q3

2006Q2

2006Q1

2005Q4

2005Q3

2005Q2

2005Q1

2004Q4

2004Q3

2004Q2

2004Q1

0

Ofcom

[source: RAJAR, Ofcom]
UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

80

Grant Goddard
radio specialist

 Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the
broadcasting industry, having held senior management and consultancy roles within the commercial media
sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk

UK Commercial Radio In Numbers: Q3 2009 © Grant Goddard: December 2009

81