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PPT FINAL

PPT FINAL

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Published by Linda R Sellers

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Published by: Linda R Sellers on Oct 22, 2011
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05/12/2014

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8logger for Sale Ŷ keeplng ?

our
lnLegrlLy lnLacL
Llnda Sellers
[llnda_sellers
hLLpť//llnneyvllleŦcom
8e Lrue Lo Lhe person you AkL
AND
8e Lrue Lo Lhe person you wanL Lo ÞCk1kA¥ onllne
1hey boLh have a loL of Lhe same core
bellefs and values and LhaL comes across
even lf we musL read beLween Lhe llnesŦ
1he Authent|c ¥ou
¥our content
whether on b|ogsţ tw|tterţ facebookţ or
anywhere you are on||ne
shou|d a||gn w|th that |dent|tyŦ
on'L be swayed by Lhe
really cool and hard Lo
pass up ºoff LargeL"
producL / brand plLchesŦ
lf a producL or brand
lsn'L a flL for your nlcheţ
blogţ or audlence Ŷ lL's
smarL Lo passŦ
8elng Lhe ºauLhenLlc you" ls lmporLanL Lo your readers
and lL's lmporLanL Lo Lhe brand
W 8rands choose you because you flL Lhelr brand /
campalgn lmageŦ
W 8esearch goes lnLo Lhe veLLlng processŦ
W 1haL process varles dependlng on Lhe campalgnŦ
W When brands pay bloggers more ls aL sLake
,oLherhood ls noL an excuseŦ
Pusbands and moLher ln laws are noL an
excuseŦ
1hey are 8LASCnS
buL do noL LxCuSL you from Lhe LaskŦ
lL's slmllar Lo belng a servlce provlderŦ
lf you won'L provlde Lhe servlce someone
else wlllŦ
know your llmlLaLlons
Assess Lhe Llme frame
8e reallsLlc abouL whaL you can handle
lf you have Loo many subs Lo dellver Lhen
1LLL ML 1C CALL ÇUI2NCS
SA?lnC nC lSn'1 CClnC 1C klLL ?Cu8 CPAnCLS
Cl WC8klnC Wl1P 1PL, ACAlnŦ
l Þ8C,lSLŧŦ
noL followlng Lhrough on campalgns you can'L
compleLe can klll your chances of worklng wlLh
Lhem agalnŦ
l Þ8C,lSLŧŦ
?ou'll galn far more respecL by nlcely replylng Lo a
plLch LhaL you'd love Lo parLlclpaLe buL are
overbookedŧ An you wlll be ln a beLLer poslLlon
Lo work wlLh Lhem nexL monLhŦ
lf you are always overbookedţ you may be seen as
oversaLuraLedŦ
1haL can be a blL of a double edge sword when
you are an ln demand bloggerŦ
lollow Lhe Llmellne
Þroduce over and above
Þrovlde meLrlcs (you'll sLand ouL)
lscloseţ lscloseţ lsclose
SLay ln conLacL Ŷ emallţ dmţ phone
1he brand knows you buL whaL do you know abouL
Lhe brand?
o Lhey flL ?Cu8 brand ldenLlLy?
lf you are golng Lo do any klnd of work for a brand
you have a responslblllLy Lo do your homeworkŦ
on'L geL caughL be surprlseŦ
When ln doubL CCCCLL 1PL PLCk Cu1 Cl l1
'
e|ng on||ne ƹ e|ng |n pub||c
?ou never know when you are maklng a
IIkS1 IMÞkLSSICN
on someone Ŷ person or brandŦ
WhaL do you wanL LhaL flrsL lmpresslon Lo be?
JL AkL USINLSS ÞLCÞLLţ ÞLCÞLL!
DC UN1C C1nLkS
lL applled ln preŴschool
lL sLlll applles now
|oggers manage campa|gns a|| the t|me
LCCk 1C ¥CUk kIGn1
LCCk 1C ¥CUk LLI1
1hose peop|e may be |n a pos|t|on to h|re you
some dayŦ
now are you
promot|ng
yourse|f and
your brand?
LeL's look aL one person's LwlLLer sLream as an
example of whaL noL Lo doŧŦ
Pere she lsŦŦŦ
Get ready to s|am herŧ
Cur personallLles are geLLlng losL ln Lhe excesslve
promoLlonsŦ
Cur key message and brand lmage are geLLlng losL ln
Lhe excesslve promoLlonsŦ
We are loslng our humanlLyţ Lhe Lhlng LhaL draws
brands Lo usţ ln Lhe excesslve promoLlonŦ
CCN1LN1 MA11LkS
lL's Lhe human slde we show LhaL ls appeallng Lo
brands and helps Lhem ldenLlfy you as a flLŦ
?our blog should kLILLC1 who you are
and whaL you sLand forŦ
lf a brand can'L Lell whaL LhaL ls preLLy qulcklyţ Lhey
wlll move onŦ
1ake a |ook at the who|e p|cture
Step back and take |n the v|ew of your
on||ne propert|es
Are you ÞkCUD of what you see?

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