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Marketing Strategy

Marketing Strategy

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Published by: Ose Ehichioya Ojeabulu on Oct 23, 2011
Copyright:Attribution Non-commercial

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05/16/2013

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Increasingly competitive market conditions require strategic responses.
Strategic decisions define core competencies and integrate activities.
Strategic management recognizes the importance of implementation and
managing change. Essentially, strategic marketing management, and
subsequent marketing strategies, contribute to overall business goals via
a three-stage process: analysis, formulation and implementation.

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