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Consumer Behaviour

Consumer Behaviour

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Published by: api-3801857 on Oct 17, 2008
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11/25/2014

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Objectives

After studying this lesson you should be able to:

- Define Opinion leadership and its characteristics
- Understand the situation of a overlap of Opinion
- Understand the concept of diffusion and adoption of new
products/innovation.
- Explain the process of diffusion.
- Apply the concepts of various adopter categories

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