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Consumer Behaviour

Consumer Behaviour

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Published by: api-3801857 on Oct 17, 2008
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11/25/2014

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Some of us may argue as markets are becoming more and more similar,

standardized marketing strategies are becoming more and more feasible. But,

some more would argue back that differences between consumers of various

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MBA-Marketing

Consumer Behaviour

56

nations are far too great to permit a standardized marketing strategy. Whether to

use shared needs and values as a segmentation strategy or to use national

borders as a segmentation strategy? Shared needs and values would mean to

appeal to consumers in different countries in terms of their common needs,

values, and goals. Using national borders as a segmentation strategy would

mean to use relatively different local or specific marketing strategies for

members of distinctive cultures or countries.

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