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CIM Market Information and Research 2009-2010

CIM Market Information and Research 2009-2010

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Published by Bola Balogun

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Published by: Bola Balogun on Oct 24, 2011
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12/17/2012

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Crouch and Housden (2003) define a sample as:

A sample is a small number taken from a large group for testing and

analysis, on the assumption that the sample is representative of the

population as a whole.

The MRS (2010) defines a sample as:

A part or subset of a population taken to be representative of the

population as a whole for the investigative purposes of research.

Sampling is used to make an estimate of the characteristics of the population

as a whole. Sampling overcomes the impossibility in almost every market of

asking all members of a population their opinion:

& It is efficient.

& It is easier to manage.

& It is cheap.

What is a Sample? 187

& It is subject to statistical verification.

& It allows for a high degree of precision.

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