3 Logotype Designs

Competitiors’ Logotypes

I decided to use “Apple Casual” because it gives playful mood. Since the company wants to emphasize on children, I thought that why not using a font that gives playful and energetic mood onto it. Especially on the rst logo, compare to the other two, my logo gives somewhat traditional and rigid mood, so I used this font on the book, so that I can give little more playful mood.

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