FOREWORD
akes no exper 0 ell you ha he e ail landscape is ndergoing a massive rans or atio . The way we shop in-s ore is evolvi 9 bu 0 always or he be er. uch 0 he change is driven by ech ology which has been bee ins i ed in he na e of a be er shopping experience bu i of en see s 0 have a adverse e fec . Ins ead of addi 9 to e sum 0 the cus omer experience, i op I rzes par s like eve ue-per- squarefoo a d ig 0 es 0 her key ac ors. he shopping expe ie ce oday ca be 0 e 0 self-checkou s ads ore visits where we rarely encou e a me ber 0 s aff. When we par icipate in a loyal y p og a we are e ot wi s iles but wi coupo s. We us re ember ha people have bee goi 9 0 he arke for housa nds 0 yea s no jus 0 u Ifi II basic needs, or 0 get rough checkou as quickly as possible, but to participate i a com nal experience wi hin w ic s oppers ca sha e experie ces, ge ews a d ideas ear gossip receive a ed ca ion escape from hei daily life i d lovers haggle or a bargai and eel a se se 0 co muni y. Technology and t ose who se it see 0 forget t is r h.
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his repor we ope 0 share a s ory abo ow the use 0 ec nology has tur ed he cor e a d smar re ailers a d brands are usi 9 i 0 put a h ma ace back 0 he shopping experie ceo Around he world here is ews abo he impending dea h 0 bricks and mor ar - stricke by he i erne bu I a gue a he sto e will co tinue beca se 0 echnology rat er han i spi e of i . 0 r research shows a promisi 9 u u e 0 e re ail experience. We will look a he holis ic shopping expe ie ce a d ho I echnology can in roduce a social and vibra ma ke a mosphere o every re ail occasion.

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r retail repor looks a rends in real-world experience because we wa to show re ailers and he bands behi d e p oduc s sold i sores ha ere is a way 0 crea evaluable s oppe in erac ivity tha will 0 only drive sales bu will ge hem coming back for more. Piers Fawkes Fou de PSFK

ha said i is iro ic ha echnology in i s os recen social and co nec ed guise should p ove to be the savior of e personalized shop pi g experience.

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I PIERS@PSFK.COM I .

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