Business  101  For  Hackers  

Dare  to  be  under-­‐employed  

Chris  Cera  (~cera)   215.435.2289   chris@cera.us   hGp://twiGer.com/chriscera      

Career  Advice:  Values  x  Risk  Tolerance  
•  Fame  
–  Risky:  Create  the  next  Facebook   –  No  Risk:  Work  for  Facebook  

•  Fortune  
–  Risky:  Create  the  next  Facebook   –  Less  Risk:  Work  in  Financial  Services  

Me:  “No  Risk”  to  “Risky”  

Business  101:  Supply  and  Demand  

Sales,  Sales,  Sales,  Sales,  Sales  

Team  

Seed  Money  

TechBiz:  Consumer  vs  B2B  

TechBiz:  Product  vs  Service    

TechBiz:  Enterprise  vs  Everything  Else  

TechBiz:  Product  Pricing  

Dare  to  be  under-­‐employed  

Local  Technical  Founders  
•  •  •  •  •  •  •  •  Me  -­‐  Vuzit  (Drexel)  :-­‐p   Ilya  Braude  -­‐  CloudMine  (Drexel)   Zykria  Syed  -­‐  NextDocs  (Drexel)   Rick  Nucci  -­‐  Boomi   David  Brussin  -­‐  Monetate,  TurnTide   Bob  Moore  -­‐  RJMetrics   Gabe  Weinberg  -­‐  DuckDuckGo   Not  Hackers,  but  close  

–  Mel  Baiada,  BlueStone  (Drexel)   –  Tracey  Welson  Rossman,  Chariot  Solubons  (Drexel)  

Opbons  ader  your  degree  
•  Get  another  degree   •  Get  a  job   •  Become  an  independent  
–  Product   –  Service  (easiest)  

•  Build  a  team,  and  become  a  company  
–  Product   –  Service  

Get  a  job  

Why  wait  to  get  a  job?  

Dare  to  be  under-­‐employed  

Business  101:  Sales  Process  
•  Understanding   •  Proposal   •  Negobabon  
–  Execubves:  Overall  scope,  cost,  and  bmetable   –  Procurement:  Legal  BS  -­‐  SoW,  MSA,  SLA  

•  Implementabon   •  Deployment   •  Next  Deal  

Why  do  graduates  leave?  

Philly  Rocks:  #whyilovephilly  

Resources  /  Homework  
•  •  •  •  Phillystartupleaders.org   IndyHall.com   Baiada  Center   Whartonite  Seeks  Code  Monkey  (not)  

:qa!  
•  Dare  to  be  under-­‐employed   •  Chris  Cera:  215.435.2289  -­‐-­‐  chris@cera.us  

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