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Cheryl L Miller 2011 Resume

Cheryl L Miller 2011 Resume

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Published by Cheryl Miller
Sales, Marketing and Research management executive in Atanta, GA
Sales, Marketing and Research management executive in Atanta, GA

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Categories:Types, Resumes & CVs
Published by: Cheryl Miller on Oct 29, 2011
Copyright:Attribution Non-commercial


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Tucker, GA 30084 (770) 496-4495


Project Leader / Senior Account Executive
September 2007 – May 2009 Naylor Publications, LLC, Sales Department, Atlanta, GA Responsible for new and renewal business for the North American leader in association publications, both print and online. Average monthly sales: $30,000.

Sales / Marketing Consultant
April 2004 – September 2007 Self-Employed / Contractor, Atlanta, GA • Clients include: GeoLOGIC ESI (Atlanta), TGC Media (Atlanta), Hippo Hopp (Atlanta), 2-10 Home Buyers Warranty (Atlanta), Bellsouth (Miami-Dade County, FL), The Home Depot (Atlanta), Rehab Orthopedic Medicine (Atlanta), Blue Ribbon Grill (Atlanta) and Safelite Automotive (Columbus, OH).

Marketing Research Manager
January 1999 – April 2004 CNN News Services, Marketing Department, Atlanta, GA Recruited and hired by CNN Newsource to create a Marketing Research Department and Franchise Protection Program for the world’s largest television affiliate network. • Developed 500+ custom sales presentations to successfully roll-out expansion plans. • Special Event planning, including CNN 25th anniversary, CNN World Report. • Trade Show marketing, including RTNDA, NAPTE, NAB, PROMAX. • Customer Satisfaction Research with measurable and actionable results. • Supervised 6 – 8 associates. Directed groups of contract employees and vendors. • Managed $200K budget, recognized by executives for cost-saving solutions and staying under budget by 10% annually. • Wrote Requests for Proposals (RFPs) and negotiated agreements for all research projects, maximizing return on investment.

Director of Marketing and Research
August 1994 – January 1999 Fort Myers Broadcasting, WINK-TV (CBS), TV Sales Department, Fort Myers, FL • Developed tri-county survey of residents to gather demographic and psychographic data. • Developed overall marketing plans for station advertisers increasing station’s share of business. • Created award-winning annual hurricane guide and related sales promotional campaigns and events. 100K distribution in tri-county area; $300K in new revenue. • Coordinated all client and employee events and incentive trips. • Wrote station press releases and talent bios. • Wrote and designed sales materials including custom presentations, client newsletters, TV commercials, radio commercials and on-air contests.

Cheryl L. Miller (continued)

EXPERIENCE (continued)

Marketing Coordinator
1/1994 – 8/1994 Westinghouse Gateway Communities, Marketing Department, Fort Myers, FL

Technical and Sales Promotion Writer
7/1991 – 12/1993 IBM Information Network, Marketing Department, Tampa, FL

Communications Specialist
8/1989 – 6/1991 Tampa Electric Company, Corporate Communications, Tampa, FL EDUCATION BACHELOR'S DEGREE, UNIVERSITY OF SOUTH FLORIDA, TAMPA, FL, DEC. 1990 Major: Communication. Double Minor: Psychology and Sociology. A.C. NIELSEN/BURKE INSTITUTE, DEC. 2001 – DEC. 2003 MBA-level marketing research training, including: Practical Marketing Research, Customer Satisfaction Research, Analysis and Interpretation of Customer Satisfaction Research, and Internet Research. AWARDS • Naylor Publications, LLC o Top Total Sales Award: April, May, June, August 2008 o C.A.P. Award 2008 (commitment, attitude, performance) o Top Total New Media Sales (June 2008) CNN o Management Recognition Award 2003, 2004 o Team Player Award 2004 o Five Years Dedicated Service, Jan. 2004 Lee Business Digest, “Rising Star of Lee County” Award, March 1996 Leigh Stowell “Success Stories” Award, “Target Your Market,” WINK-TV, 1996 Broadcast Sales Training, “Best Ideas” National Award, “Eye on WINK “ magazine Florida Public Relations Association (FPRA), Award of Distinction, “Pirates of the Caribbean” radio spot, Westinghouse Gateway Communities, 1995 IBM TQM Award: Marketing and Style Guide, 1992

• • • • • OTHER

August 2010 - May 2011, Platinum Booster Member and Volunteer with the Parent Teacher Association, Brockett Elementary School, DeKalb County Public School System 2011-12 Parent Representative, DeKalb County School Council (elected position) 2011-12, Member and Volunteer for the Home and School Association, Atlanta, Georgia May 2011 - Present, Co-Founder and President of “Get the Cell Out - Atlanta Chapter,“ a non-profit group working toward transparency among government officials to ensure the safe placement of cell phone towers away from public schools and residential neighborhoods. Website: www.getthecelloutatl.org.

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