BCG Matrix L’oréal

Product Lines Invest: 10% Invest: 30% Professional Consumer Invest: 40% Invest: 10% Active Cosmetics Luxury .

the share for each division will be: 1> 180 m 2> 540 m 3> 720 m 4> 180 m .8 b.Net income for each division The total Net Income of L’óréal is 1.

8%=181m 3= 5.8%=181m .Growth Objectives & Strategies 1= 1.2%=792m 2= 5%=588m 4= 0.

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