Submitted in partial fulfillment for the Award of degree of Master of Business Administration


Submitted To: H.O.D. {MBA




It gives me immense pleasure to present the REPORT on CONTEMPORARY ISSUE ON “PORTFOLIO MANAGEMENT”. I would like to thank Mrs SHILPI KHANDELWAL. their efforts and providing the necessary guiding steps in completing the project in a standard form. I sincerely thank the efforts without whose efforts this report would not have been completed in the desired manner and within the time duration.

SIGNATURE Nirmal Yadav


Table of Contents
Abstract.......................................................................................................................4 Introduction ................................................................................................................5 • Limitations of the Study..............................................................................5 Understanding Portfolio Management........................................................................5 • Need for Portfolio Management..................................................................7 • Scope of Portfolio Management..................................................................9 • Fundamentals of Portfolio Management...................................................12 • Practice of Portfolio Management.............................................................15 Financial Products....................................................................................................19 • Mutual Funds.............................................................................................25 • ...............................................................................................................25 • Mutual Fund Operation Flow Chart......................................................25 • Mutual Funds Industry in India.............................................................29 • Types of mutual funds...........................................................................35 • Open-end Fund......................................................................................35 • Equity Funds..........................................................................................36 • Funds of Funds......................................................................................37 • Stocks ........................................................................................................37 • Trading.......................................................................................................38 • Bombay Stock Exchange (BSE) ...............................................................39 • Life Insurance............................................................................................45 • Life Insurance Products ........................................................................46 • Market Share of Life Insurers................................................................49 • Life Insurer................................................................................................51 • 2004-2005..................................................................................................51 • 2005-2006..................................................................................................51 • Private Sector.............................................................................................51


................................707...............................211............................................................410...• 2.............................60 References ........................................................075.............................................................233........................................871....51 • 23....... Coming under the remit of financial services many of the world’s largest companies are at least in part investment managers and employ staff to create billions in investment income............................................................................... Investment managers who specialize in advisory management on behalf of private investors may often refer to their services as wealth management or portfolio management often within the context of so-called "private banking".............................................67 Abstract The term asset management is often used to refer to the investment management of collective investments........................................................................................................................................................56 Client Portfolios ..........................................51 • 31...............................................51 • LIC.................... Investment avenues of Portfolio Management include: 4 ..........198........... whilst the more generic fund management may refer to all forms of institutional investment as well as management of investments for private investors...51 Other Investment Products.....................66 Annexure I..............................978.......590.......................................................51 • 26...................................................................213.................51 • Total.........................51 • 3................117...............................................................51 • 35...............................................................................................................................................462.................. includes the following elements: • Financial analysis • Asset selection • Stock selection • Plan implementation and • Ongoing monitoring of investments Investment management is a large and important global industry in its own right responsible for managing of trillions of dollars............................................................. The provision of 'portfolio management services' (PMS)......51 Model Portfolios.............................................................................

As the line between people. such as Credit Suisse or UBS. Equity  Mutual Funds  Insurance  Commodity  Real Estate  IPO In private banking. a high-net-worth individual (HNI) is a person with a high net worth. Ultra HNI’s. 2 crores in investable assets. With an economy that has been growing at a sustained rate of 8. Limitations of the Study I may face the following limitations: • • Time Constraints Vast Knowledge of the subject required Understanding Portfolio Management India is truly on a high. Introduction This project aims to identify & study Investment Portfolios of High Net-Worth Individuals (HNI’s) in detail.5% in the past few years. Because of their extreme high net worth. Most global banks. to form a mosaic of intriguing patterns. The various aspects of their investments are analyzed in detail. these clients are often considered to have semiinstitutional or institutional like characteristics. places and preferences begin to blur to include a new global reality. This project will also facilitate me to succeed in my career. Typically these individuals have investable assets (financial assets not including first piece of real estate) in excess of Rs. A new India has now taken shape. This will enable me to understand their investment needs in order to maximize their returns. Portfolios of HNI clients are analyzed in detail to understand their investment patterns. 50 lacs. have a separate Business Unit with designated teams consisting of client advisors and product specialists exclusively for HNI’s & Ultra HNI’s. rising foreign exchange 5 . individuals or families have at least Rs. stereotypes about India and Indian culture are beginning to break.

financial services. investments. stock markets worldwide have witnessed record high indices. The capital market is at the peak of its performance and it makes investors happier than before. giving a broad picture of how investors should best deploy their financial resources. The Indian stock markets are scaling new heights and the upward movement seems unstoppable. according to the economic Intelligence Unit (EIU) report. It is growing at approximately 25% annually. information technology. manufacturing. It can be defined as a professional service that combines 6 . If one focuses on the global trends of wealth creation.” The definition thus covers advice on loans. to manage their wealth for them. India is fast emerging as the preferred destination for business in the field of the service sector. estate. insurance. charity foundations and other financial needs. This is a land where people dare to dream and have a story to tell.reserves and a booming capital market. estate planning. A broader description may include tax advice. The dictionary meaning of wealth management states: “A comprehensive service to optimize. Today. which some call the correction phase. Instances in the past have confirmed that rich people often fail to manage their wealth properly. both on an individual as well as on an institutional basis. As people become wealthier. business planning. along with strong stock market capitalization. The portfolio (wealth) management market is the fastest growing market in the financial services segment of the Indian industry. protect and manage the financial well being of an individual. The economic fundamentals also seem to be buoyant for the future with the world GDP growth at 5. wealth management is the co-ordination of a client’s investment. prompting organizations. This eventually brings us to the simple understanding that it is time to manage one’s wealth before markets start taking reversionary trends. In other words.3% during 2006. family or corporation. India now boasts of having more billionaires than China. The major growth drivers of the increasing wealth of these HNIs are a speedy economic growth worldwide and a bullish stock market. debt strategies into a comprehensive plan to achieve his personal goals. tax. the common observations only lead to a positive outlook that gives a clear picture about the expected robust wealth creation in the developed and developing economies across the globe. etc. During the past couple of years. like private banks. the wealth management market is specifically designed for HNIs. telecommunications and infrastructure and of course. managing wealth will become more complex and intricate.

financial or investment advice. even if they may be associated with each other. Financial planning is to know one’s financial situation and determine one’s goals and plans. however. the consumer and supplier side. the functions of a wealth manager are evolving and taking a new shape to perform various roles and responsibilities for managing the wealth of their clients. It is widely believed that financial planning and wealth management are the same. Thus. mortgages. legal arrangement of will and healthcare planning. On the other hand. as the stock market bust reduced their profit margins as well. Managing wealth is not only restricted to regular investment and savings. reported that wealth management is meant to “help clients get a complete 7 . there are wider varieties of options of investments. there was a sharp decline of the indices in the stock markets worldwide and a number of investors lost their hard earned money. The necessity and desire on both sides. arranging enough liquidity to buy a house or property. but also concerned with housing finance. In case of wealth management. saving for children’s education.e. the plan is reviewed regularly and the performances measured at regular intervals. tax and real estate plans and making a specific plan to achieve the individual’s personal financial goals. Financial institutions too began looking for new ways to earn profits. it is not so. In financial planning. As far as an individual is concerned. planning for future earnings according to his current financial position is wealth management. insurance. while financial planning consists of services of financial institutions which can be provided to individual clients. Clients have their own financial goals and it is the task of the wealth manager or financial planner to help them achieve these goals. hedge funds. Financial planning is a continuous activity for achieving the objective of the organization. so that the company can achieve its goals. the investors realized that they had made a mistake by investing in poor financial instruments. resulted in a new profession called financial advisors or finance managers. financial planning for unmarried children. such as venture capital. accounting or tax services and legal or estate planning. wealth management is only coordinating a client’s investment. etc. After the dot-com bubble bust. It was at this time that services of financial planners emerged. Subsequently. inclination to maximize the returns on investment are some of the reasons why people spend less than they earn. Need for Portfolio Management Planning for retirement. i. solutions for asset management after demise. An article in a journal called ‘Portfolio Organizer’ by T S Ramakrishna.

A similar view is expressed in a report by Schwab Institutional. Wealth management professionals want portfolio management systems that automate administrative functions so that they can spend more time developing good relationships with private wealth customers. which claims that wealth management is a “holistic approach that seeks to co-ordinate high net-worth investors’ needs over their lifetime with the needs of their families”. The Schwab International report also notes that wealth managers get involved in aspects of their clients’ lives that other financial advisors might not consider appropriate. Proponents of wealth management stress that successful practitioners must know their clients’ values. They also seek purpose-built tools and models to help them analyze instruments. Effective portfolio management systems enable wealth management professionals to generate customized reports for customers and colleagues. transaction history or cash position. funds. so has the demand for wealth management services. Increasingly. knowledge besides finance and investing is essential if one is to function effectively as a wealth manager. management and growth of financial wealth. like other financial planners tend to equate client happiness with the accumulation. Based on these definitions. They look for services that enable them to find and filter information quickly and build personalized displays. value them in a range of currencies and measure performance. financial advisors of all types have come to recognize that the role of psychology plays an important role in providing financial services to clients. high net worth individuals look for diversification in their investments to obtain the returns they need to protect and grow their wealth. sectors. Obviously. To perform. wealth management professionals need advanced portfolio management systems that allow them to analyze their private wealth customers' portfolios. As the number of high net worth individuals has continued to rise in the major economies around the world.perspective of their wealth”. lifestyle. In recent years. Wealth managers. They also give private wealth customers the means to access their own accounts directly so they can view their portfolio valuation. it is quite reasonable to wonder just how wealth management differs from comprehensive financial planning. indices or economic conditions and test the level of risk versus return of proposed investments. ambitions and priorities. The private wealth market is a growing one for financial institutions and firms of advisors able to offer wealth management services that meet the demanding requirements of wealthy investors. wealth management professionals need access to comprehensive coverage of the global financial markets and to the news which affects them. To draw up the investment strategies their private wealth customers require. Affluent individuals often need sophisticated advice and strategic guidance to 8 .

In India.capitalize on opportunities to preserve. In addition. the wealth management industry in the country is on a remarkable growth path. Scope of Portfolio Management Just like the Indian stock market. Financial intermediaries have begun to recognize the importance of wealth management as a profitable business. Wealth advisors who can bridge the gap between wealth satisfaction and the client’s financial goals can create a deeper and longer lasting advisor-client relationship. an emerging economy and a part of the BRIC nations. India. Successfully implementing a financial strategy depends upon how well a wealth manager knows his client and how strong the advisorclient relationship is. there has been a significant growth in income and wealth levels over the past few years. has a large proportion of younger population (less 9 . a desire exists within wealthy families to simplify the management of multigenerational needs and lessen the profound emotional impact of wealth on family members. grow and transfer their wealth. Financial service professionals can best serve the interests of clients by helping them achieve a balance between the pursuit of wealth and the use of wealth in ways that can maximize happiness.

The number of High Net-Worth Individuals (HNIs) as well as the size of the middle class in India has also been increasing at an impressive rate. bonds.than 15 years). As the economy & GDP grows. The estimates of the market size vary 10 . derivative instruments. the suite of wealth management products is expanding into many areas. to achieve a smooth transition. but surely transforming into a generation of ‘investors’. The percentage of population in the age group of 15-64 is expected to increase to 65. private bankers and financial planners have to play a very significant role. the number of HNIs in India at the end of 2006 grew by 20. including insurance. there is a noticeable shift of mindset as well. the scope for the growth of the wealth management business becomes huge.5%. wealth managers. From a generation of ‘savers’. According to the Asia-Pacific Wealth Report published by Merrill Lynch & Capgemini. real estate.5% by 2010. Investment areas in India normally include equities. art. and of late. The job of a wealth manager would be to identify and create an optimum portfolio with a right balance for the client and to convey in unequivocal terms that they have no interest in selling any particular financial product to them. etc. jewellery advisory. we are slowly. commodities. Today. mutual funds. which makes India the second fastest growing population of HNIs in the Asia-Pacific Region. A long-drawn process. In India. The graph below shows India’s GDP growth rate for the past 9 years. All these figures definitely augur well for wealth managers across the country. A recent study showed that there are over a hundred thousand HNIs in India.

200.000 100.from Rs. 5 crore..000 2.000 crore. 20. etc. Citibank.01% Global North America Europe Asia-Pacific Latin America Middle East Africa 9.000 The main players in the wealth management services industry include HSBC.15% 0. Edelweiss Capital.000 crore to Rs.06% 0. in 2006 HNIs (more than $1 million. etc.000 3. 500.41% 0. Indiabulls. ICICI Bank.000 2. Kotak Mahindra Bank. The world of wealth management services is growing from strength to strength and banks and other major players are focusing on the affluent population of society. in 2006) Region Number of HNIs Percentage of Regional Population 0.000 400.600.000 to Rs. apart from a host of brokers including DSP Merrill Lynch. JP Morgan.62% 0.200. segmented by region. from Rs. ABN-Amro Bank. 11 . The wide range is on account of the fact that there are various definitions for the wealth management service and the entry level of wealth to be a wealth management customer varies from bank to bank. However. The table below shows the number of HNIs in the world. wealth management is still in its infancy.000 300. Standard Chartered.500.900.07% unknown 0. HDFC Bank. India Infoline. BNP Paribas.

which is a combination of financial and investment advices. custodial services. Market ripples. Today. Wealth managers are a much sought after bunch. with their ability to set a trend and provide investment advice to their clients before the crowd gets there. FIIs. India and China are considered to be economic powerhouses of the world. professional trust companies. inflation. 12 . individual disposable incomes are on an exponential growth. Investments are affected by a host of factors like interest rates. The direct outcome of this soaring growth of the population of HNIs is the increasing interest shown by banks and other financial institutions in managing the wealth of these people. investment management. portfolio swings. Wealth management services are provided by banks. There is an immediate need for such wealth management professionals in the country. financial service providers and brokers. estate management and administration. securities trading which include online trading in equities and derivatives. venture capital and loan syndication. government securities and other investment products. Wealth management is an integrated plan utilizing an array of capabilities that encompass planning. The management of wealth is a vibrant process. both life and general insurance. This new industry is therefore becoming one of the most exciting and rewarding professions today. Fundamentals of Portfolio Management Managing wealth is a business. Wealth gives rise to uncommon challenges as well as unique opportunities. political issues.Today. succession planning and legal planning. insurance products. changes in tax and estate laws make the task of managing the clients’ investments more difficult. Overseas Corporate Bodies and Indian Corporates. PPF. for a fee. economic developments. accounting and tax services. etc. wealth management service companies are also providing various financial services like portfolio management services. NRIs. With continuous corporate earnings. Besides these. Wealth managers in India are involved in managing assets of HNIs. In other words. the institutional clients offer merchant banking services which include private equity. wealth management is a professional service. postal savings. Investing in long term investment plans is not as simple as delivering the wealth to banks or fixed deposits. trust services and private banking. This has resulted in the growing number of HNIs in our country in line with the global phenomenon. service for distribution of financial products like mutual funds.

Wealth creators are individuals who are in the early stages of their professional career. The wealth cycle is commonly known to consist of four pillars . Financial decisions tend to be mostly short term and they often adopt the characteristic of an aggressive investor. The key strategy is to ensure that wealth is well managed with protection being the key objective.The Cycle of Wealth Most individuals and families go through a series of financial events during their lives. the Wealth Distribution phase is where one ensures that one's assets or wealth and even business are transferred or distributed in the most optimal way and according to one's wishes.creation. This is also a stage most individuals and families often ignore. As they pass each of these stages. This is where. Managing the acquired wealth is also crucial at this stage. would shift their focus to Wealth Enhancement. the portfolio is managed with greater focus to generate income. It is important to gain an insight and understanding of the cycle of wealth and how each phase has a profound impact on one's fortunes. Many times. is the first pillar of the cycle. Wealth Preservation starts when one has built up a substantial amount of wealth. and tend to have larger financial responsibilities such as mortgages and credit purchases. Finally. generally between 25 & 45. individuals or families fail to anticipate and prepare for this cycle. • Wealth Creation. They focus on accumulating wealth only to lose almost everything in the end as a result of not having proper wealth management structure. • Once wealth is established and created. with proper asset allocation. At this stage. these individuals. The primary objective of this cycle is to multiply or enhance the returns on the accumulated assets with lower risks or better capital protection. their financial strategies need to change to reflect their evolving needs and financial circumstances. by now in their mid to late career life. taking into account tax considerations and debt management. while minimizing risk. seeking ways to maximize the returns on their assets. enhancement. also known as ‘start-up’. It plays a vital role in forming the base for the wealth accumulation process. Estate • • 13 . These different stages are known as the Cycle of Wealth. they are able to determine areas of financial interest and investment products that suit them in order to generate more income. Their liabilities tend to be higher than their income. preservation and distribution.

Advantages of Portfolio Management Some of the advantages of portfolio management include: • • • • • Investors would not want to spend much of their valuable time. such as. It provides proper planning of estate or investment of assets based on personal criteria and financial goals.and succession plans should be put in place well in advance to ensure that the family wealth and the reins of the family business are handed over to the following generations in an orderly manner. Investors can do away with enduring complicated transactions and voluminous paperwork. Wealth management should deliver multi-goal based advice integrated with the customer’s integrated information. It is a better way to manage wealth. This ability facilitates the customer to be as involved in the planning procedure as desired. most hope to be free from any debt obligation. their behaviours and psychology. timeout from work for family responsibilities or leisure. one needs to understand that. 14 . This is achievable if one were to diligently practice the management of wealth cycle accordingly. and the investment manager can guide and advice the customer whenever the need arises. wealth managers and their clients need to interact with each other to understand each others requirements better. etc. Wealth management services are like partnering the investments. some families will either be above or below their typical or average incomes because of some transitory economic factors. Like newly-wed couples understand each other’s behaviours in pursuit of a better relationship between them. unemployment or business setbacks. In essence. The Cycle of Wealth may also get disturbed due to possible but uncertain factors in an individual life. the key to success in using the wealth cycle. irregular or fluctuating incomes characteristic of certain occupations. In any given year. It is every individual's dream to have financial freedom at retirement or at the very least. is to know what steps to take and in what order. no earning or partial earning due to training programs. It is the most efficient and profitable use of one’s wealth. in the same way.

rewarding relationship with every customer. skilled wealth managers. High levels of ethics are required from the advisor to keep the client’s interest on top of the agenda and sustain independence and impartiality. Show commitment to build quality relationships with the customers. we are less aware of the risks associated with the investment avenues we select for investment. rather they need to judiciously plan before investing. the delivery of a wealth management engagement by establishing deep relations through providing financial planning. Regardless of some factors being unique to a particular region. Wealth management has emerged as a leading trend in the world due to the confluence of multiple factors. there is a need to plan the personal investments with care and intelligence and to pay attention to the mode of pursuit. as trained professionals. Most of the advisors have a professional edge and they work in tandem with the standards of their respective institutions. Each professional institution has its own set of codes. One need not compare their investment returns with the big leaders in the market. The advisor’s opinion and advice should be honest. However. can clearly grasp the criteria for any investment decision. Practice of Portfolio Management In today’s fast changing and highly competitive financial markets. Maintain consistency in stated investment plan and strategy. An advisor should be a symbol of integrity. it is quite difficult to earn an impressive rate of return on personal investments that arise out of the funds saved by an ordinary individual. which are: • • • • Work on building a lasting. Thus. The quantum usually is not comparable to the amount invested by large players such as the corporate houses.Wealth managers should be familiar with certain focus areas of building a strong relationship with his client. including recent stock market performance. 15 . Assume to provide complete transparency and openness in managing wealth. asset management and supporting financial solutions holds great promise as a business deliverable in any environment that generates high average revenue per client from an affluent client base. rules. ethics and standards which help the advisor in serving the clients most appropriately. consumer demands and a shift in the regulatory and legal landscape. The trust that an investor puts on the wealth advisor is unconditional. As individuals.

Many foreign banks and financial institutions are coming to India with a variety of financial products and techniques that deal with wealth management. but with added risk. such as by creating a savings account. The present scenario of wealth management in India is totally different from that which prevailed five years ago. the father of Economics. as well as providing assistance in areas of estate planning. Most of the wealthy are engaged in business to preserve their wealth for future generations. the creation of wealth is based on the knowledge or the ability to convert the reserves into productive purposes. Wealth can be created through different methods. etc. Broadly.The future is unpredictable and the active management of an investor’s private wealth is of utmost importance to ensure the well being of himself and his family. The ability to make use of these reserves productively may be said to be the true source of a nation’s wealth. The wealth management profession is all about becoming the client’s personal. trusted. as we have seen. it exists in the productive knowledge of its people. we can determine wealth by using a simple formula: Asset – Liabilities = Net Worth and that net worth of the individual is wealth. Just as one would seek out professionals such as doctors and lawyers to provide them with guidance in their special areas of expertise. It includes advice in areas such as tax and inheritance planning. This takes a lot of valuable time and requires special expertise to manage a portfolio. by investing in fixed deposits. It seems wealth managers in India will become a busier lot in the years to come and their role in managing their clients’ wealth will become more challenging and demanding. professional advisor and providing him with financial solutions tailored to his needs. However. Investing in a savings scheme will give specific returns. stated that the wealth of a nation is not the commodities or resource reserves it has. Now India’s economic growth has forced them to bring their money back to India and invest here for better returns. Adam Smith. when the Indian rich class used to send its money offshore to escape being taxed. The challenge for wealth managers today is to achieve the right balance of investments in their clients’ portfolio. investors are also investing openly in IPOs. wealth managers provide the professionalism necessary for the protection and growth of an individual’s assets. having a retirement plan. Mathematically. the definition of wealth management goes much further than just providing assistance in the management of wealth. in his book ‘Wealth of Nations’. investing in real estate has proved to be a high wealth creator in the past few years. bonds or real estate. so as to help them realize their 16 . insurance advice and wealth creation. Similarly. Today. The basic idea of wealth management is to help the individual investors get a complete perspective on their wealth. A wealth manager is more objective. mutual funds. whereas investing in the stock market will bring high returns. stocks.

Portfolio Manager A portfolio manager has to focus on three things: 1. finds out the long and short term goals of the investor and decided on the asset mix that will fetch the best desired returns given the investor’s risk profile. a wealth manager must remember the following four major parameters: a) Safety: The amount we invest must remain safe. real estate. an investment must also have a fair degree of liquidity. Wealth Accumulation – the client’s wealth should grow. He first analyses one’s portfolio. c) Liquidity: The ready availability of funds is called liquidity. and 3. Investment is not speculation or gambling. art. While making an investment decision. Besides being safe and profitable. must be analyzed from this viewpoint. This provides a hedge against inflation. b) Returns: The returns on any investment are directly correlated with the amount of risk involved in that investment. one must check for appreciation in the value of the asset. Investment in gold. equity shares. Wealth Preservation – the client’s wealth should be well protected. etc.pecuniary ambitions. rather it is an intelligent move of postponement of present consumption of funds with an objective of having an increased amount in hand available on a future date of consumption. d) Value Appreciation: If we are investing in assets other than those with fixed income. 17 . One should see that the money is available to us as and when needed. 2. the higher are the returns. Wealth Transfer – smooth transfer of client’s assets to his legal heirs with minimum cost. The higher the risk.

Thus, intelligence is not only in getting higher returns but also in striking the right balance between risk, returns, liquidity and value appreciation.

Portfolio Managers Guide to Investment
Here are certain points to guide you through the act of investment for the client: • Identify Investment Objectives: a wealth manager must be aware of his client’s investment objectives. Whether the client wants abnormal, returns, consistent returns, tax benefits or hedge against inflation, the client should inform his wealth manager. Invest in Available Funds: a wealth manager must work out emergency funds and ensure to invest only in these available funds. He should not mix the terms savings and investments. He should make a strategy to invest the saved funds when an upper limit of savings is crossed. Aware of Limitations: a wealth manager must be aware of his client’s limitations. In particular, he must be aware of the duration of the investment. Investments with short or medium durations are preferred. Aware of Risk Level: a wealth manager must be aware of the client’s risk profile, while keeping an eye on the objectives of their investments. He must diversify the portfolio by including different types of assets and investments. Diversify: a wealth manager must remember to diversify; not to put all eggs in one basket. He must try to diversify amongst financial instruments, among companies and among industries he plans to invest in. Aware of All Investments: a wealth manager must just forget about an instrument after investing in it, but keep a check on the client’s portfolio. This would allow him to reduce the risk through diversification. If needed, modify their investment strategy. This would ensure optimum performance of the portfolio.


Aware of Areas of Investment: a wealth manager must decide where the client’s money should be invested; whether it is in shares, fixed deposits, mutual funds, insurance, holding cash, etc.

A rule of thumb followed by most wealth managers is given in the table on the next page. The table tells us what percentage of the client’s funds can be invested in which avenue, equity or debt or if it should remain in liquid form, as non-marketable financial assets.

Optimal Investment Decision
Age At 30 years By 50 years Retirement Strategy Aggressive Moderate Conservative Equity 70% 50% 20% Debt 20% 30% 40% Liquid 10% 20% 40%

The client’s personal investment plan depends upon the wealth managers decisions. Hence, they are required to decide prudentially regarding the amount, duration, risk level and avenues of the client’s investments.

Financial Products
Financial products are at the heart of a financial service provider's business; they are what are ‘sold’ to clients. Like any other business, therefore, a financial service provider must be market-driven and aim to identify and meet customers' needs on a profitable basis. Customers may be private individuals or businesses and their financial service needs will range from needing somewhere safe to keep surplus money to being able to borrow to meet a cash shortfall or being able to send money to a relative in a rural area. Someone providing financial services, therefore, has to decide whether to offer their customers one product or several products and how much to charge in order to make a sustainable business. As we have understood in the previous section of this project, wealth management is the comprehensive mix of asset, debt, tax and risk management strategies into one single financial solution. Hence, it is imperative that a wealth manager possess the awareness and knowledge of the vast and extensive catalogue of financial products & services on offer in


today’s market, in order to advice his clients’ accurately. This catalogue will be opened and examined in the following pages. To begin with, the table given on the next page might provide a comparative picture of investments in various assets or avenues.

Comparative Picture of Investments
Type of Asset Governmen t Securities Bank Deposits Post Office Savings Duration Risk Medium / Long Medium Low Safety High Return Low / Moderate Low / Moderate Low / Moderate Liquidity Low Value Appreciation No








Low / Moderat e



Silver.Debentures Medium / Long Medium / Long Medium / Long Moderat e Moderat e Moderat e / High Moderat e Moderat e Moderat e / Low Moderate Low / Moderat e Moderat e Low / Moderat e Low No Preference Shares Convertible Debentures Moderate No Moderate / Low Sometimes Bonds Medium / Long Medium / Long Moderat e Moderat e Moderat e / Low High / Moderat e Low Moderate No Mutual Funds Moderate / High Moderat e / High Yes Equity Shares Long High Unpredictabl e High / Low Unpredictable Physical Assets (e.g. Real Estate) Long Moderat e / High Low Unpredictabl e Low Unpredictable Identification of the Right Investment Avenue Investment Products are the tools of the trade for financial advisors. It is essential that wealth managers have an in-depth knowledge of this range of investment classes before combining them into a portfolio or selecting specific assets or investment products.: Gold. hence it is vital that they understand the various options available. 21 .

in the beginning of 1994. you can sell your shares before their prices begin to fall. The long-term prospects of wellmanaged steel companies continue to be bright. removal of price controls over cement ushered in a period of high growth for ACC and other cement companies. Let us consider some typical situations. focusing primarily on Y2K software projects. The best investment opportunities are often found in the most unlikely places and situations. In 1988. and in situations. alert investors on the lookout for big gains will find suitable investment opportunities in companies. would provide one of the best investment opportunities of the last decade. like Hindustan Aluminium and Indian Aluminium. where a less discerning one will not. which go in for technological 22 . Changes in government policy can also sometimes affect a company adversely. which is being increasingly dominated by technology. Accordingly. Changes in Government Policies: Major changes in government policies often benefit some companies by opening up new avenues for growth and higher profits and such companies provide excellent investment opportunities for investors who are quick in recognizing the implications of such policy changes. often they may not be very easy to identify. which provide excellent investment opportunities: 1. notwithstanding the inevitable erosion of their profits in the short run due to increased competition from cheaper imports. However. A shrewd and discerning wealth manager will usually find opportunities for making money in places. If you are a shareholder and are quick to foresee the implication of such a change. 2.Though investment opportunities are thriving all the time and in almost all situations. the lifting of price controls over aluminium boosted the profits of companies. Technological innovations: We are living in a society. Shrewd investors reacted quickly to these disadvantageous budgetary provisions and immediately offloaded their steel shares. few could have predicted that the shares of the then relatively unknown company like Infosys Technologies. For example. In the early 1980s. these detrimental changes in excise and customs duties did not necessarily imply the death-knell of the steel industry.

you would have identified when and where to invest for maximum returns. Financial Products & Services 23 . If you want to be a successful investor. a stock market investor who is aware of what is happening in the larger world beyond India’s borders and who keeps a close tab on major international developments will definitely find himself in a more advantageous position vis-à-vis an inward-looking investor whose awareness is confined only to what happens within the country. anticipating the future is unavoidable. they will not be able to decide where and when to invest their money. In the 21st century. The best way to anticipate the future is to be always alert to what is happening around you. such study and analysis are very necessary. If you can identify the future areas or directions of growth. As a result. For example. Anticipating the future: The best investment opportunities are available to those who can successfully anticipate the future. biotechnology companies and telecommunication companies are major beneficiaries of technological changes. International trends: Globalisation is the buzzword since the 1990s. No country in the world can now hope to remain immune from the influence of international economic trends. 4. IT services companies. For an investor. which by its very nature involves looking into the future. Investment is an activity. it involves a lot of study and analysis. Making an accurate assessment of future conditions and future growth areas is not as easy as it sounds. 3. The seeds of the future are present today. it has now become imperative for Indian stock market investors to keep a close watch on international economic developments and to analyse their likely impact on the performance of Indian companies.innovations in a big way. Unless one looks into the future and forms a personal viewpoint on what it would be like.

The trigger lies in the SIP or systematic investment plan. mutual fund industry grew like never before and proved itself as a true contrarian fund that the market could recon with. the rising income levels. commercial space requirements across a range of industries have seen the increase in demand for extra space. professional portfolio managers. art has also become a reliable capital asset. banks and even mutual fund houses. Hence. Indian mutual fund industry has come up ages in terms of managing wealth.The broad range of customer’s needs have put a big challenge before wealth managers to come up with different business models to service these different segments. Among the various other options available in the market presently. Analysts believe that investment in art for HNIs too would fetch more gains in the future. they are intended for HNIs. The main benefit of ELSS is the tax advantage under Section 80C. Mutual fund industry has been coming up with different options for investors. ELSS or Equity Linked Saving Scheme is one of the best options available in the markets today. the days may not be far for wealth managers looking at this segment for his retail clients as well. In the present scenario. in comparison to equity shares. Presently. where the assessee gets the deduction from its taxable income up to Rs. is witnessing a wide spectrum of changes and is certainly a preferred investment avenue for the investors. 24 . The euphoria about this sector can be assessed by the number of mutual funds vying for this sector. apart from the common investment in precious metals like gold and silver. Particularly retail investors have been putting their money in mutual funds.100. the real estate sector in India today. These funds also give handsome returns in the future. there are various avenues available in the capital markets now. The changing demographic equations. Now financial institutions are prepared to invest in art as part of a diversified portfolio. increasing urbanization and the spread of township projects have been the major success factors for growth in residential property. The factor that determines success of wealth managers in the Indian markets is the ability to tap proper channels and diversification of portfolio.000 per year on investments under the scheme. However. The major players in the segments are large Indian domestic brokerage houses. During the market plunge in May 2006. At the same time. this option of investment may be a good avenue in the present context. While on the subject of retail investors in wealth management. which is a good sign for the future of the Indian capital markets.

bonds. usually expressed as a per-share amount. after the close of trading on some specified financial exchange. For most funds. The value of a share of the mutual fund. is calculated daily based on the total value of the fund divided by the number of shares currently issued and outstanding. and other securities. The NAV is the current market value of a fund's holdings. The flow chart below describes broadly the working of a mutual fund: Mutual Fund Operation Flow Chart 25 . short-term money market instruments. The income earned through these investments and the capital appreciations realized are shared by its unit holders in proportion to the number of units owned by them.Mutual Funds A mutual fund is a form of collective investment that pools money from many investors and invests their money in stocks. known as the net asset value per share (NAV). the NAV is determined daily. but some funds update their NAV multiple times during the trading day.

Though today the largest market of Mutual Funds is USA yet the first Mutual Fund that was launched in USA is the New York Stock Trust in 1889 followed by the widely known open-ended Massachusetts Investors Trust in 1924. now called the MFS.The Global Perspective Mutual Funds as a concept developed in the early 20th century. These developments led to the establishment of Fidelity Investments that today is the world’s largest MF Company and other companies like Pioneer. But the idea of pooling together money for investment purposes started in Europe in the mid-1800s mainly in Netherlands and Scotland followed by Belgium. 26 .Mutual Funds – Organization There are many entities involved and the diagram below illustrates the organizational set up of a mutual fund: Organization of a Mutual Fund Mutual Funds . Scudder and Putnum funds. England and France. MFs were initially termed as trusts.

The Indian industry has to cover a lot of ground to narrow the gap. As a result. Considering the mutual fund industries in both the countries share a few common traits. Comparative Analysis The US Mutual Fund industry is twice as old as its Indian counterpart. As in prior years. availability of higher choices to investors. Further the share of the Indian mutual fund industry in the global pie has doubled in this period. Historically. the gradual change in risk profile of the investors. 27 . The Indian mutual fund industry follows suit In India mutual funds have been able to command significant investor appetite only in the recent past with the increasing presence of private sector mutual funds and a distinct shift in investor preferences towards mutual funds. The US fund industry has a rather long history of eighty years compared to its Indian counterpart which came into being with the launch of the first scheme Unit 64.9 million as of December 2006. This has resulted in the AUM of mutual funds growing around 3. Major drivers for that behavior have been the need to build capital for retirement and the knowledge that the average historical returns on equities have exceeded that of bond funds.5 times from March 1999. US households remain net buyers of socks and bond through mutual funds and net sellers of these securities through other means. The shift in investor preference towards mutual funds has been facilitated by fiscal incentives. US investors have been net buyers of equity mutual funds.37 million US households now own mutual funds. increasing returns from equity funds due to good performance of equity markets as well as the attempts by the SEBI. The number of US households owning mutual funds reached 54.The Indian mutual fund industry: Trends mirror the US The mutual fund industry in the United States (US) and India share many common traits. Sharp growth in US fund industry In the global context Mutual funds have long been a popular investment avenue with assets under management (AUM) exceeding 60% of the gross domestic product (GDP) in developed markets like the US. there could be some lessons for the Indian Mutual Fund Industry and also the course it may take in times to come. However. and an estimated 96 million individual shareholders in those households invest in funds.57 trillion. The AUM in US is more than 200 times the Indian counterpart at $10. close to half of the estimated 114.

For example. The distribution channels in India have to improve substantially as the funds have so far not been able to reach the smaller towns.50% Table 1: Global mutual fund industry (AUMs as a percentage of GDP as of 2009) However.95% 71.99% 64.43% 25.15% 43. the breadth of the regulatory framework in Indian is more or less comparable to the US.91% 38.12% 10. one must look at this more from the view of the huge growth potential available for the Indian mutual fund industry even if it is able to 28 . The way forward While the AUM of the Indian mutual fund industry as a percentage of GDP has increased from 3% in 1999 to about 5% in 2003. Their long history gives the US market more depth though.in other areas. the Indian fund industry is very close to US. In the product offering too. Country India Australia Brazil Canada France Germany Hong Kong Japan Korea United Kingdom USA AUM as % of GDP 5.27% 24. the distance between the two industries is not much.58% 10. it still pales in comparison to the size of this sector in other countries both in developed and developing world.67% 259.16% 99.

470 billion in March 1993 and till April 2007. This would pave the way for the mutual fund industry to become the primary investment vehicle for the retail investors. In the past decade. Much would also depend on the way the expectations are created and fulfilled by the fund industry. Putting the AUM of the Indian Mutual Funds Industry into comparison. The private sector entry to the fund family raised the AUM to Rs. to market the product correctly abreast of selling. Before. this industry would be on course to expand and meet the demands of the broad spectrum of investors who would like to experiment with new investment opportunities. both quality wise as well as quantity wise. the monopoly of the market had seen an ending phase. Despite the expected continuing growth in the industry mutual fund is still a new financial intermediary in India. 29 . it is the prime responsibility of all mutual fund companies. For the creation of wealth through this avenue a proper understanding of mutual fund is must. Mutual Funds Industry in India The Indian mutual fund industry has already opened up many exciting investment opportunities to the Indian investors. The Indian equity market has gained significantly in the last one year and mutual funds are not left far behind. the Assets Under Management (AUM) was Rs. The origin of mutual fund industry in India is with the introduction of the concept of mutual fund by UTI in the year 1963. Both the avenues have created wealth for the investors. Indian mutual funds will thrive in the financial landscape if the Indian investor is better informed about the benefits of investment in mutual funds as compared to alternative investment avenues. the total of it is less than the deposits of SBI alone. constitute less than 11% of the total deposits held by the Indian banking industry. Hence.reach 35% levels of a country like Brazil leave alone the US or Hong Kong. But the equity market has attracted much more attention than the mutual fund market. Indian mutual fund industry had seen dramatic improvements. 67bn. but it accelerated from the year 1987 when non-UTI players entered the industry. The reason behind this is in India the investment in equity market has been there since long whereas the mutual fund market is still growing. Though the growth was slow. Once this is done. Large sections of Indian investors are yet to be familiarized with the concept. The main reason of its poor growth is that the mutual fund industry in India is new in the country. We have started witnessing the phenomenon of more savings now being entrusted to the funds. it reached the height of 4850 bn.

Fourth Phase .805 crores. a new era started in the Indian mutual fund industry. 1993 was the year in which the first Mutual Fund Regulations came into being. 700 crores of assets under management. It was set up by the Reserve Bank of India and functioned under the Regulatory and administrative control of the Reserve Bank of India. except UTI were to be registered and governed. 21. 541 crores of assets under management was way ahead of other mutual funds. giving the Indian investors a wider choice of fund families. The number of mutual fund houses went on increasing. Indian Bank Mutual Fund (Nov 89). The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and revised Mutual Fund Regulations in 1996. Bank of India (Jun 90). Bank of Baroda Mutual Fund (Oct 92).6. First Phase . LIC in 1989 and GIC in 1990.1987-1993 (Entry of Public Sector Funds) Entry of non-UTI mutual funds. Each phase is briefly described as under.since February 2003 30 . The end of 1993 marked Rs. SBI Mutual Fund was the first followed by Can bank Mutual Fund (Dec 87). At the end of 1988 UTI had Rs. Second Phase .44.1964-87 Unit Trust of India (UTI) was established on 1963 by an Act of Parliament. under which all mutual funds. Punjab National Bank Mutual Fund (Aug 89). 1.The mutual fund industry can be broadly put into four phases according to the development of the sector. Third Phase . In 1978 UTI was de-linked from the RBI and the Industrial Development Bank of India (IDBI) took over the regulatory and administrative control in place of RBI. there were 33 mutual funds with total assets of Rs. The erstwhile Kothari Pioneer (now merged with Franklin Templeton) was the first private sector mutual fund registered in July 1993. The Unit Trust of India with Rs.1993-2003 (Entry of Private Sector Funds) With the entry of private sector funds in 1993. 004 as assets under management. As at the end of January 2003. The industry now functions under the SEBI (Mutual Fund) Regulations 1996.47. with many foreign mutual funds setting up funds in India and also the industry has witnessed several mergers and acquisitions. Also. The first scheme launched by UTI was Unit Scheme 1964.

As at the end of September. There has been a decrease in the AUM of the industry from January. It was bifurcated into two separate entities. Industry AUM 250000 200000 150000 AUM 100000 50000 0 1988 1993 2003 2004 2005 2006 Year AUM (Rs in Crores) GROWTH IN ASSETS UNDER MANAGEMENT The following figure shows the growth in AUM of the Indian MF Industry from March. 2003.29. and with recent mergers taking place among different private sector funds. The second is the UTI Mutual Fund Ltd. sponsored by SBI. 2006. 79464 crores in March 31 .This phase had bitter experience for UTI. The reason for the fall in the AUM from Rs. functioning under an administrator and under the rules framed by Government of India and does not come under the purview of the Mutual Fund Regulations. PNB. 1965 to March. 2004. With the bifurcation of the erstwhile UTI which had in March 2000 more than Rs. One is the Specified Undertaking of the Unit Trust of India with AUM of Rs.153108 crores under 421 schemes. which manage assets of Rs. there were 29 funds. It is registered with SEBI and functions under the Mutual Fund Regulations.835 crores (as on January 2003).76. BOB and LIC. 2003 to March. the mutual fund industry has entered its current phase of consolidation and growth. 121805 crores in Jan 2003 to Rs. conforming to the SEBI Mutual Fund Regulations.000 crores of AUM and with the setting up of a UTI Mutual Fund. The Specified Undertaking of Unit Trust of India.

the total size of the corpus is limited by the size of the initial offer.2003 was because of the bifurcation of UTI into two separate entities – UTI and UTI Mutual Fund. Due to liquidity constraints posed by close-ended funds. till the entry of private players. they 32 . the primary focus of the MF Industry was to offer different products. Product Focus From the time UTI was set up. Investors are permitted to enter and exit the open-ended scheme at any point of time at a price that is linked to the net asset value (NAV). In case of close-ended schemes. The entry and exit of investors is possible by only trading on the stock exchanges. By trading of schemes:  Open Ended Schemes  Closed Ended Schemes In an open-ended scheme there are no limits on the total size of the corpus. One was the way the schemes were traded and the other was through different composition of debt and equity securities in the scheme. During this time there was an array of products categorized primarily based on two factors.

Money Market Schemes invested in short term liquid securities. Soon they realized that they needed to make a distinction on some other parameter as well. had emerged. Balanced funds also known as Hybrid funds tried to derive advantage of both debt and equity by investing in both. Growth Schemes invested more in Equity with a long-term perspective of Capital Gains where as Income Schemes invested in fixed income debt securities. By Composition of Debt and Equity in the Scheme:     Growth Schemes Income Schemes Balanced Schemes Money Market Schemes The funds were segregated based on the composition of debt and equity in various schemes. the private sector companies introduced the same products offered from the pubic sector players and promised higher returns. but it also had its share of problems. Bajaj Capital.were soon rendered obsolete and most of the prevailing schemes today are open-ended schemes. Special focus was given to investor servicing so that investors could experience better servicing standards from private players. To begin with. Distribution Focus Till 2-3 years after the entry of private sector players in 1993 the product focus approach was prevalent. they encouraged third-party distribution companies to distribute their products all over India. In this Product Focus Stage the primary aim of the fund houses was to offer an array of products and due too a very few number of players there were no dearth of subscribers. In a rush to sell high volumes and there by earn fee based income many a times resulted in selling the wrong product to the 33 . While the focus on improved Distribution and better customer servicing led to private players being in a position to compete against UTI. and Integrated Enterprises etc. Specialist distribution companies such as Karvy. they focused on Distribution. As it was difficult and time consuming to replicate the wide-spread distribution structure of Agents set up by UTI.

The categorization happened into institutional segment and individual investor segment. This led to the dissatisfaction of customers. The Individual investor was further segmented into Young Families with small or no children. 34 . risk taking ability and time horizon. As awareness levels of individual investors go up. The institutional segment consisted of treasury departments of Corporates.wrong customer. focus is on identifying one's investment needs depending on one's financial goals. which is inherently risky. Specialized Product & Service Focus The trends in the recent past show that the Companies have been taking the above customer centric approach further by designing and launching dedicated products and services. was sold to old and retired people who should have been sold something which gave them fixed and regular income. Investors chose companies. With the help of customer centric approach the Mutual Fund Companies hoped to regain the confidence of the investor. Middle-aged People saving for retirement and Retired People looking for steady income. Suitable products such as Growth and Balanced schemes for young families and Income schemes for retired people were marketed. A Growth product. which help them in the above through specialized products and services. Customer Ownership Focus The Asset management Companies started to segment their customers according to their needs. which led to a more customer ownership focus approach. Trusts etc and suitable products such as Institutional Income schemes and Money Market schemes were targeted at them.

the fund issues new units to investors and buys back units from investors wishing to exit the fund. at the end of every day. For example in the U. each time units are redeemed the assets sold match the prevailing unit price. Being open-ended means that.S.Types of mutual funds  Open-end Fund An open-end(ed) fund is a collective investment which can issue and redeem units at any time. in the UK they are either unit trusts or OEICs (Open-Ended Investment Companies).  Closed-end fund 35 . An open-ended fund is equitably divided into units which vary in price in direct proportion to the variation in value of the funds net asset value. however terminology and operating rules vary. or through a brokerage house. Each time money is invested new units are created to match the prevailing unit price. they are called mutual funds. Open-ended funds are available in most developed countries. In this way there is no supply or demand created for units and they remain a direct reflection of the underlying assets. An investor can purchase units in such funds directly from the mutual fund company.

The total value of all the securities in the fund divided by the number of shares in the fund is called NAV. when it is lower. 10 million shares for Rs.100 million for the fund manager to invest. 36 . Debt securities comprise of long term instruments such as bond issues by central or state government.  Equity Funds Equity funds. do they sell more shares after the IPO (although they may issue preferred stock. Nor. closed-end funds do not redeem their own shares. The price of a share in a closed-end fund is determined partially by the value of the investments in the fund. market maker. At that point.10 each. Often equity funds focus investments on particular strategies and certain types of issuers. the fund's 10 million shares will begin to trade on a secondary market. public financial institutions and private sector companies. Except for exceptional circumstances. at a discount to the NAV. or other investor . which consist mainly of stock investments.  Debt Funds Debt funds are those that pre-dominantly invest in debt securities. They are also known as ‘Income Funds’.Closed-end Fund is a collective investment scheme with a limited number of units. however. Any investor who wishes to buy or sell fund shares at that point will have to do so on the secondary market. That will raise Rs. say. units are not normally redeemable for cash or securities until the fund liquidates. New units are rarely issued after the fund is launched. a closed-end fund will have an initial public offering of its shares at which it will sell. Equity funds hold a large part of all amounts invested in mutual funds. Typically an investor can acquire units in a closed-end fund by buying shares on a secondary market from a broker.as opposed to an open-end fund where all transactions eventually involve the fund company creating new shares on the fly (in exchange for either cash or securities) or redeeming shares (for cash or securities). The market price of a fund share is often higher or lower than the NAV: when the fund's share price is higher than NAV it is said to be selling at a premium. public sector organizations. are the most common type of mutual fund. in essence taking out a loan secured by the portfolio). and partially by the premium (or discount) placed on it by the market. Like a company going public. typically.

entitling the owner to a proportion of distributed. Funds of Funds Funds of funds (FoF) are mutual funds which invest in other underlying mutual funds (i. common stock typically carries voting rights that can be exercised in corporate decisions. or statement of additional information. Stocks In financial markets. As a unit of ownership. The income received from shares is called a dividend.e. The fees charged at the underlying fund level do not pass through the statement of operations. Recently. a share is a unit of account for various financial instruments. FoFs have be classified into those that are actively managed (in which the investment advisor reallocates frequently among the underlying funds in order to adjust to changing market conditions) and those that are passively managed (the investment advisor allocates assets on the basis of on an allocation model which is rebalanced on a regular basis). The fund should be evaluated on the combination of the fund-level expenses and underlying fund expenses. and a person who owns shares is called a shareholder. mutual funds managed by the same advisor). Stock typically takes the form of shares of common stock. A share is one of a finite number of equal portions in the capital of a company. non-reinvested profits known as dividends and to a portion of the value of the company in case of liquidation.. The funds at the underlying level are typically funds which an investor can invest in individually. prospectus. they are funds comprised of other funds). although some invest in funds managed by other (unaffiliated) advisors. The cost associated with investing in an unaffiliated underlying fund is most often higher than investing in an affiliated underlying because of the investment management research involved in investing in fund advised by a different advisor. Most FoFs invest in affiliated funds (i. A fund of funds will typically charge a management fee which is smaller than that of a normal fund because it is considered a fee charged for asset allocation services. but are usually disclosed in the fund's annual report. as these both reduce the return to the investor.. Preferred stock differs from common stock in that it typically does not carry voting rights but is legally entitled to 37 .e.

There are other ways of buying stock besides through a broker. The full service brokers usually charge more per trade. There are various methods of buying and financing stocks. Whether they are a full service or discount broker. Trading A stock exchange is an organization that provides a marketplace for either physical or virtual trading shares. usually anytime after a predetermined date. if not in that order (short selling). There are many different stock brokers from which to choose. but give investment advice or more personal service. the investor wants to buy low and sell high. such as full service brokers or discount brokers. Another way to buy stock in companies is through Direct Public Offerings which are usually sold by the company itself. One way is directly from the company itself. they arrange the transfer of stock from a seller to a buyer. If at least one share is owned. Shares of such stock are called "convertible preferred shares". Generally. the initial share of stock in the company will have to be obtained through a regular stock broker. usually without the aid of brokers. However.receive a certain level of dividend payments before any dividends can be issued to other shareholders. The most common means is through a stock broker. Shareholders are granted special privileges depending on the class of stock. Selling stock is procedurally similar to buying stock. including the right to vote (usually one vote per share owned) on matters such as elections to the board of directors. bonds and warrants or other financial products where investors (represented by stock brokers) may buy and sell shares of a wide range of companies. the right to share in distributions of the company's income. although a 38 . the discount brokers offer little or no investment advice but charge less for trades. the right to purchase new shares issued by the company. A direct public offering is an initial public offering in which the stock is purchased directly from the company. and the right to a company's assets during a liquidation of the company. Most trades are actually done through brokers listed with a stock exchange. Convertible preferred stock is preferred stock that includes an option for the holder to convert the preferred shares into a fixed number of common shares. A shareholder is an individual or company that legally owns one or more shares. most companies will allow the purchase of shares directly from the company through their investor relations departments.

The BSE is also one of the busiest stock exchanges in the world. to avoid further loss. Importantly. there is a transaction fee for the broker's efforts in arranging the transfer of stock from a seller to a buyer. As with buying a stock. Until recently. The Bombay Stock Exchange believes that a retail market will bring great opportunities to individual investors through better diversification. which was the first to be established in India. the Bombay Stock Exchange is considered to have played a very important role in the development of the country's capital markets. The Bombay Stock Exchange is also actively involved with the development of the retail debt market.number of reasons may induce an investor to sell at a loss. Bombay Stock Exchange (BSE) As the first stock exchange in India. and weekly options. if any. In addition to individual stocks. 39 . and is closely followed around the world. the BSE also has a market in derivatives. that are in excess of the cost basis. The debt market in India is considered extremely important. the debt market in India was limited to a wholesale market. as the country continues to develop and depends on this type of investment for growth. Listed derivatives on the exchange include stock futures and options. An important part of selling is keeping track of the earnings. on selling the stock. handles the transaction.000 listed companies.. This fee can be high or low depending on which type of brokerage. The Bombay Stock Exchange uses the BSE Sensex. with banks and financial institutions as the only participants. an index of 30 large. the seller is then entitled to all of the money. Based on the Sensex. the BSE equity market has grown significantly since 1990. discount or full service. The Bombay Stock Exchange is the largest of 22 exchanges in India. This index gives a measure of the overall performance of the Bombay Stock Exchange. currently ranking around number five in terms of annual transactions. index futures and options. It is also the fifth largest exchange in the world. After the transaction has been made.g. e. with market capitalization of $466 billion. developed BSE stocks. capital gains taxes will have to be paid on the additional proceeds. The exchange has experienced explosive growth with a four-fold increase in trading volume over the last 15 years. in jurisdictions that have them. with over 6.

as the number of brokers constantly increased. The group eventually moved to Dalal Street in 1874 and in 1875 became an official organization known as 'The Native Share & Stock Brokers Association'. The Bombay Stock Exchange developed the BSE Sensex in 1986." That means the exchange is thinking big in terms of customer service and trading activity. In 2000 the BSE used this index to open its derivatives market. It traces its history to the 1850s. The development of Sensex options along with equity derivatives followed in 2001 and 2002. expanding the BSE's trading platform. when stockbrokers would gather under banyan trees in front of Mumbai's Town Hall. The location of these meetings changed many times. the BSE became the first stock exchange to be recognized by the Indian Government under the Securities Contracts Regulation Act.History of the Bombay Stock Exchange: The Bombay Stock Exchange is known as the oldest exchange in Asia. That being said.the most popular stock index in India .over the last 15 years. the BSE has averaged a roughly 18% annual return when measured by Sensex . the market has not only experienced explosive growth in terms of trading volume. but also in terms of overall return to investors. trading Sensex futures contracts. 40 . Other important indices originating from the Bombay exchange include       BSE 100 BSE 500 BSEPSU BSEMIDCAP BSESMLCAP BSEBANKEX Protecting the interests of investors dealing in securities is one of the primary objectives of the exchange. After compensating for inflation. Vision and Security of the BSE The vision of the Bombay Stock Exchange is "Emerge as the premier Indian stock exchange by establishing global benchmarks. giving the BSE a means to measure overall performance of the exchange. Overall guidelines for the marketplace are established by the Securities and Exchange Board of India (SEBI). In 1956. The exchange provides this additional security by ensuring remedy of grievances whether this is against member companies or member/brokers.

1992. the average volume of business conducted on the BSE was approximately $30 billion each month.091 on the expectations of a liberal export-import policy.50 million. the Sensex crossed the 2.The Bombay Stock Exchange has a national reach in India. claiming a presence in over 400 towns and cities throughout the country. 1992 On March 30. 4000.001 in the wake of a good monsoon and excellent corporate results. 41 . 1992. 3000. 1992 On January 15. All of the above dollar values are stated in USD. The exchange is operated through a unique and propriety computer system known as the "BSE on Line Trading System" or BOLT.020 followed by the liberal economic policy initiatives undertaken by the then finance minister and current Prime Minister Dr Manmohan Singh. 2000.6 trillion.000mark and closed at 4. January 15. February 29.  The number of shares traded each month on the BSE is in the range of 40 . the Sensex touched the magical fourdigit figure for the first time and closed at 1. July 25. 1992 On February 29. 1992. BSE Facts and Figures The follow are some of the facts and figures that can help you get a better feel for the volume of trading that occurs on the Bombay Stock Exchange:  In 2007. 1000. Following is the timeline on the rise and rise of the Sensex through Indian stock market history.000-mark and closed at 2. The exchange has also received ISO 9001:2000 certification in the areas of surveillance and clearing / settlement functions. It was then that the Harshad Mehta scam hit the markets and Sensex witnessed unabated selling. 1990.  The total market capitalization for the companies traded on the BSE is in the area of $1. the Sensex crossed the 4. March 30. Dr Manmohan Singh. the Sensex surged past the 3000 mark in the wake of the market-friendly Budget announced by the then Finance Minister. 1990 On July 25.

2006 crossed the magical figure of 11.040 points for the first time. 14. April 20. the news of the settlement between the Ambani brothers boosted investor sentiments and the scrips of RIL.000. 2000 On February 11. 2005 crossed the magical figure of 9000 to touch 9000.000. 1999 On October 8. 2005.001 points during mid-session at the Bombay Stock Exchange for the first time. and IPCL [Get Quote] made huge gains. September 8.000 and 123 days to move from 12.000.the Sensex -.000.000 points for the first time. It took 36 days for the Sensex to move from 13. 2005 The Sensex on November 28. 2005 On September 8. 1999.5000.006. 2006 crossed the magical figure of 13.000mark as the BJP-led coalition won the majority in the 13th Lok Sabha election. November 28.000-mark to touch 14.028 points. 2006 touched 10. October 30. the Bombay Stock Exchange's benchmark 30-share index -.000 points. 2006 The Sensex on October 30. up 117.crossed the 8000 level following brisk buying by foreign and domestic funds in early trading.000 to 13. 2000. 7000. 2006 The Sensex on December 5.024. However. It took 135 days for the Sensex to move from 12.000 and touched a life-time peak of 11.000 mark. 2006. 12.000 and closed at 13. 2006 crossed the 14.000 to the 14.45 points or 0. 2005. 13. The Sensex finally closed above the 10K-mark on February 7.000. the Sensex crossed the 5. This helped the Sensex crossed 7. 6000. February 11.000. 2006 The Sensex on March 21. February 6. October 8.32 points during mid-session at the Bombay Stock Exchange on the back of frantic buying spree by foreign institutional investors and well supported by local operators as well as retail investors. it was on March 27. 2006 crossed the 12. December 5. the infotech boom helped the Sensex to cross the 6. 2005 On June 20. 42 .003 points during mid-session. 2006 The Sensex on February 6.000mark and closed at a peak of 12.500 to 13. 2006 The Sensex on April 20. June 20. 10. 9000. 8000. March 21. 2006 that the Sensex first closed at over 11. 11. Reliance Capital [Get Quote]. Reliance Energy [Get Quote].26 points.9%.000-mark and hit and all time high of 6.

000 mark on the back of aggressive buying by funds ahead of the US Federal Reserve meeting.000 to 15.887 . Some profit taking towards the end. 19. 2007.670. The Sensex finally ended with its biggest-ever single day gain of 654 points at 16. up 113 points. 2007 The Sensex on July 6.000 mark.096. capital goods and refinery sectors. The index zoomed to a new all-time intra-day high of 18.327.000 points. ICICI Bank. 20. rising by 450 points from the previous close. The Sensex ended with a gain of 22 points at 16.005 points in afternoon trade. October 09.000. July 6.The Nifty gained 242 points to close at 5. 16.000. It took seven months for the Sensex to move from 14. 2007 The Sensex scaled yet another height during early morning trade on September 26.000. and finally ended with a smart gain of 640 points at 19. September 19.024.000 points after the index crossed the 19.87 points before 43 . 2007 The BSE Sensex crossed the 18.000 from 15. 18. It took just 8 days to cross 18. 2007 crossed the magical figure of 15.323. 2007 The Sensex crossed the 20. the Sensex crossed the 17. September 26.15. October 15.000 points from the 17.000.059. 17. 2007.000-mark. The major drivers of today's rally were index heavyweights Larsen and Toubro. HDFC Bank and SBI among others. October 29. Reliance Industries.000-mark on October 09.732.000.921. The market set several new records including the biggest single day gain of 789 points at close.000-mark on October 15. the Sensex crossed 16.000. Nifty also touched a new high at 4659. The index touched a fresh all-time intra-day high of 19.000. 2007 The Sensex crossed the 19.280. 2007. The index gained the last 1.000 to touch 15. saw the index slip into red to 16. as well as the largest intra-day gains of 993 points in absolute term backed by frenzied buying after the news of the UPA and Left meeting on October 22 put an end to the worries of an impending election.000.000 points in just four trading days. The 30-share index spurted in the last five minutes of trade to fly-past the crucial level and scaled a new intra-day peak at 20. The index took only 10 trading days to gain 1. 2007 The Sensex scaled yet another milestone during early morning trade on September 19. It finally gained 789 points to close at an all-time high of 18. Within minutes after trading began. Within minutes after trading began.down 187 points from the day's high.000-mark backed by revival of funds-based buying in blue chip stocks in metal. The 30-share Bombay Stock Exchange's sensitive index took 53 days to reach 16. The NSE Nifty gained 186 points to close at 4.

HDFC HDFC Bank Ltd. Ambuja Cements Ltd. a gain of 734. However.000. January 8. ICICI Bank Ltd. Cipla Ltd.50 points. Grasim Industries Ltd. Sector Housing Related Housing Related Transport Equipments Capital Goods Telecom Healthcare Housing Related Diversified Finance Finance Metal. Metal Products & Mining FMCG Finance Information Technology 44 .977.67. Bharat Heavy Electricals Ltd. Bharti Airtel Ltd.50 points before ending at 5.905. Bajaj Auto Ltd.ending at its fresh closing high of 19. The NSE Nifty rose to a record high 5. DLF Ltd.60 points.90.000 mark in intra-day trading after 49 trading sessions.922. showing a hefty gain of 203. Hindustan Unilever Ltd. 21. it later fell back due to profit booking. This was backed by high market confidence of increased FII investment and strong corporate results for the third quarter. 2008 The Sensex crossed the 21. Infosys Technologies Ltd. Hindalco Industries Ltd. Sensex Constituents Name ACC Ltd.

Insured events that may be covered include: • • • • • Death (Natural or Accidental) Diagnosis of a critical illness Permanent/Temporary disability Requirement for long term care Withdrawal of Premium 45 . Reliance Communications Limited Reliance Energy Ltd. ONGC Ltd. Larsen & Toubro Limited Mahindra & Mahindra Ltd.ITC Ltd. Maruti Suzuki India Ltd. NTPC Ltd. the policy owner (proposer) agrees to pay a stipulated amount (premium) at regular intervals. where the insurer agrees to pay a sum of money (SA) upon the occurrence of the insured event. Ranbaxy Laboratories Ltd. Metal Products & Mining Information Technology Life Insurance Life insurance or life assurance is a contract between the policy owner and the insurer. Satyam Computer Services Ltd. FMCG Capital Goods Transport Equipments Transport Equipments Power Oil & Gas Healthcare Telecom Power Oil & Gas Information Technology Finance Information Technology Transport Equipments Metal. State Bank of India Tata Consultancy Services Limited Tata Motors Ltd. Tata Steel Ltd. In return. Reliance Industries Ltd. Wipro Ltd.

a death benefit will usually be paid if the suicide occurs after the two year period. his estate or named beneficiary (ies) receives a payout. The three key factors to be considered in term insurance are: o Sum Assured (protection or death benefit). A full endowment is a with-profits endowment where the basic sum assured is equal to the death benefit at start of policy. A policy holder insures his life for a specified term. If he dies before that specified term is up. payouts do occur on death by suicide after completion of one year (presumably except for in the unlikely case that it can be shown that the suicide was just to benefit from the policy). and o Duration of coverage (term). If he does not die before the term is over. A low cost endowment is a with-profits endowment policy with reduced basic sum assured (typically 1/3 of the target amount) with an element of life assurance.  Endowment Policy – Maturity Benefit & Death Benefit An endowment policy is a life assurance contract designed to pay a lump sum after a specified term. after a number of court judgments against the industry.Life Insurance Products Plans of Insurance Term Insurance Risk Cover Only No Survival Benefit  Term Insurance Endowment Survival Benefit Risk Cover Term assurance is a straightforward protection tool. In the past these policies would almost always exclude suicide. However. he receives nothing. o Premium to be paid (cost to the insured). The idea is that the life assurance element and basic sum 46 . However. Policies are typically with-profits or unitlinked.

ULIP provides multiple benefits to the consumer. The variations of Endowment policy include:    Children’s Plan Marriage Education  ULIP (Unit Linked Insurance Plan) Unit linked insurance plan (ULIP) is life insurance solution that provides for the benefits of protection and flexibility in investment.assured repay the target amount on death. These plans were originally designed to act as a mortgage repayment vehicle. The benefits include: • • • • • • • • • • • • • Life protection Investment and Savings Flexibility Adjustable Life Cover Investment Options Transparency Options to take additional cover against Death due to accident Disability Critical Illness Surgeries Liquidity Tax planning 47 . The policy value at any time varies according to the value of the underlying assets at the time. The investment is denoted as units and is represented by the value that it has attained called as Net Asset Value (NAV).

Premium Underwritten By Life Insurers Insurer LIC Private Sector Total LIC Private Sector Total LIC Private Sector Total LIC Private Sector Total 2004-2005 First Year Premium 1165824 422309 1588133 Single Premium 899482 134148 1033630 Renewal Premium 5447422 216293 5663716 Total Premium 7512729 772751 8285480 2005-2006 1372803 754773 2127576 1478784 272194 1750978 6227635 481387 6709022 9079222 1508354 10587576 48 .

Market Share of Life Insurers First Year Premium 100 80 Percentage 60 40 20 0 2004-05 Year 2005-06 LIC Private Sector 49 .

Single Premium 100 80 Percentage 60 40 20 0 2004-05 Year 2005-06 LIC Private Sector Renewal Premium 100 80 Percentage 60 40 20 0 2004-05 Year 2005-06 LIC Private Sector 50 .

The exact terms of the derivative (the payments between the counterparties) depend on.978.410 31. a derivative is a financial instrument that is derived from an underlying asset's value. A simple example is a futures contract: an agreement to exchange the underlying asset (or equivalent cash flows) at a future date.117 Other Investment Products  Derivates In finance.213 26. market participants enter into an agreement to exchange money. Examples of assets could be anything from bars of gold.707 35. rather than trade or exchange the asset itself. to a stock.462.075 23.211.871.233.590. or even an interest rate. but 51 . assets or some other value at some future date based on the underlying asset.Total Premium 100 80 Percentage 60 40 20 0 2004-05 Year 2005-06 LIC Private Sector New Policies Issued: Life Insurers Life Insurer Private Sector LIC Total 2004-2005 2.198 2005-2006 3.

By swapping the cash flow. while another business may have a variable-rate loan. contracts known as interest rate swaps appeared. a person worried that the price of his XYZ stock may go down before he plans to sell it may pay a fee to another person (the "writer" or seller of a put option) who agrees to buy the stock from him at the strike price. There are many types of financial instruments that are grouped under the term derivatives. For example. and the second pays the first based on a fixed-rate loan (in practice. exchange rates. equities or bonds. a business may have a fixed-rate loan. forwards. The diverse range of potential underlying assets and payoff alternatives leads to a huge range of derivatives contracts available to be traded in the market. For example. interest rates. the two businesses can achieve the same effect by agreeing to "swap" cash flows: the first pays the second based on a floating-rate loan. In contrast to a put option. each of the businesses would prefer to have the other type of loan. Options are contracts where one party agrees to pay a fee to another for the right (but not the obligation) to buy something from or sell something to the other. The main use of derivatives is to either remove risk or take on risk depending if one were a hedger or a speculator. The main types of derivatives are futures. or other derivatives). The buyer is using an option to manage the risk that his stock may go down. the two will net out the amounts owing). the behaviour or performance of the underlying asset. Their performance can determine both the amount and the timing of the payoffs. or indices (such as a stock market index. but options/futures and swaps are among the most common. where one party agrees to swap cash flows with another. Derivatives can be based on different types of assets such as commodities. while the writer of the put option may be using the option to earn the fee income and may have the view that the stock will not go down. each has "converted" or "swapped" one type of loan into another.may or may not exactly correspond to. Later. it may be expensive). Rather than cancel their existing loans (if this is possible. consumer price index (CPI) — see inflation derivatives — or even an index of weather conditions. a call option gives the buyer of the option the right to buy the underlying asset at a later date and at the specified price (this specified price is known as the option's strike). options and 52 .

A farmer raising corn can sell a future contract on his corn. Such as trading contracts to receive something. rice. These contracts can include spot prices. milk products. and that can be stored for a reasonable period of time. ethanol. usually trade futures contracts on commodities. gold. sugar. oil. maize. cocoa. but also so-called "commoditised" products such as personal computers. cotton. in a certain month. aluminum. This protects the farmer from price drops and the buyer from price rises.) and contracts based on them. forwards. which will not be harvested for several months. or ocean freight contracts. metals.  Commodity A commodity is something that is relatively easily traded. and guarantee the price he will be paid when he delivers. futures and options on futures. coffee. ironic that something set up to prevent risk will also allow parties to expose themselves to risk of exponential proportions. rather than by the supplier (or other seller) on a "cost-plus" basis. diamonds. Most commodity markets across the world trade in agricultural products and other raw materials (like wheat. swaps. indeed. It is. Speculators also buy and sell the futures contracts to make a profit and provide liquidity to the system. environmental instruments. say corn. or silver.swaps. Examples of commodities include not only minerals and agricultural products such as iron ore. crude oil. A commodities exchange is an exchange where various commodities and derivatives products are traded. Derivatives are increasingly being used to protect assets from drastic fluctuations and at the same time they are being reengineered to cover all kinds of risk and with this the growth of the derivatives market continues. Other sophisticated products may include interest rates. pork bellies. barley. Commodities trading Commodities exchanges. It is a characteristic of commodities that prices are determined on the basis of an active market. that can be physically delivered. a breakfast cereal producer buys the contract now and guarantees the price will not go up when it is delivered. sugar. wheat. etc. 53 . coffee.

Investment returns in Real Estate have outstripped other investment avenues. If a company later sells newly issued shares (again) to the market. These terms are often confused. it is called a 'Seasoned Equity Offering'. Rising demand for real estate. Recent Developments – Indian Real Estate to take off    50 mn sq. While IPO’s are effective at raising capital. being listed on a stock exchange imposes heavy regulatory compliance and reporting requirements.ft. and each parcel of land has unique characteristics. so the real estate industry has evolved into several distinct fields. where shareholders (not the issuing company) buy and sell shares with each other. greater transparency. real estate has become a major area of business. shift in the regulatory outlook have all contributed to the metamorphosis of real estate from an asset to an investment class. The term only refers to the first public issuance of a company's shares. Real Estate With the development of private property ownership. The main purpose of an IPO is to raise capital for the corporation. corporatization of the sector. not the company who originally issued the shares. When a shareholder sells shares it is called a "secondary offering" and the shareholder. Specialists are often called on to valuate real estate and facilitate transactions. 54 . In distinguishing them. Purchasing real estate requires a significant investment. retains the proceeds of the offering. Thus an investment foray into real estate through a fund was the need of the hour. of retail space to be developed by 2006-07 Leading corporates foray into real estate Property prices in some metros surge by 100% Mill lands turn into lifestyle destinations  IPO An initial public offering (IPO) is the first sale of a corporation's common shares to investors on a public stock exchange. it is important to remember that only a company which issues shares can make a "primary offering". Secondary offerings occur on the "secondary market".

 Art Fund Art is an investment alternative that helps you diversify. 55 . Art as an investment can be a great hedge against inflation and does not follow the sometimes sudden market shifts of stocks and bonds. Quality art consistently appreciates over time. China and Korea Strong resident focus now driving growth in these countries Insurance and logistics provide safety net Early mover scenario is still on offer. Why invest in art?        Asset class has established its return credentials Market depth increasing every day Auctions now proven mechanism for liquidity Contemporary art grows as economies globalize: the story is still unfolding in India.

A. and Long Term Growth Funds 35% in Municipal Bond Funds 30% in short-term Municipal Funds 35% in long-term Municipal Funds 25% in moderately Aggressive Funds 10% in Emerging Growth Equity 35% in conservative Equity Funds for capital preservation/income 25% in moderately Aggressive Equity for modest capital growth 40% in Money Market Funds Young. Investor Recommended Model Portfolio 50% in Aggressive Equity Funds 25% in High Yield Bond Funds. and Growth and Income Funds 25% in Conservative Money Market Funds 10% in Money Market 30% in Aggressive Equity Funds 25% in High Yield Bond Funds. the following four portfolios are still of general applicability and the mutual fund distributors in India are well-advised to consider them as the basis to develop similar model portfolios for Indian mutual fund investors. Unmarried Professional Young Couple with Two Incomes and two Children Older Couple. the percentage allocations can change depending upon specific facts about an investor. Besides.Model Portfolios In preparing an Investment Program.S. The exact percentage allocations have been recommended for the investors in the U. Single Income Recently Retired Couple 56 . However. Jacobs gives four different portfolios. summarized below. or also in the light of his changing conditions. Each type of investor may be advised to have some typically suitable model portfolio. the investor or the advisor would have to deal with investors at different stages of their life-cycle and therefore with different needs.

should gradually start converting some of their equity investments into income and cash funds to prepare for these financial commitments. If the post-tax returns expected are 8% per annum. a couple in their mid 40s who have children approaching the age of higher education or marriage. the financial planner has to ensure there is enough investment in fixed income funds to support the client. For this purpose.Investors in the Accumulation Phase: During this phase. Hence. Moderate risk and High risk will be used. he should start preparing about 3 years in advance by gradually transitioning from growth to income generating investments. the following asset allocation may be appropriate: Asset Diversified Equity. investments need to generate income for a comfortable post-retirement life. Likewise. Another point to be noted here is that the risk tolerance level for the investors can greatly influence the percentages. then the client needs to set aside about 150times their monthly requirement in an income fund. For such clients. Sector and Balanced Funds Debt funds and Monthly Income Plans Liquid Funds Low Risk 40% 45% 15% Moderate Risk 60% 30% 10% High Risk 80% 15% 5% Investors in the Transition Phase: During this phase. the earlier classification of the investors (based on the “risk quiz”) into the three main categories: Low risk. one or more of the client’s goals are approaching and clearly in sight. If a salaried executive is planning to retire at 60 years of age. 57 . For example. if the client has retired. clients are looking to build wealth because their financial goals are quite some time away and investments can be made for the longterm. Investors in the Distribution or Reaping Phase: This is the cashing out stage. and opt for a monthly dividend plan or systematic withdrawal plan.

the financial planner can advise the client to liquidate a combination of equity and fixed income investments to come up with what’s required. what residual asset allocation is appropriate for these remaining goals. There is no rule that clients should not gradually draw down on principal. For older investors. In case of a client who wants to buy a home or fund a child’s education. Sector and Balanced Funds Debt funds and Monthly Income Plans Liquid Funds Low Risk 10% 80% 10% Moderate Risk 20% 70% 10% High Risk 30% 65% 5% If the cash inflow from income funds is not sufficient to meet the monthly retirement. who want to transfer their wealth. 58 . All other things being constant. a typical asset allocation for clients in the retirement stage could be: Asset Diversified Equity. Investors in the Inter-Generational Transfer Phase: Younger clients up to their early 50’s would depend on life insurance policies to take care of the next generation in event of death. the inflows from fixed income investments may not. This is because while expenses will rise over the years. liquidating income funds may be a better option). then leaving behind a balanced combination of growth and income funds may be appropriate for them. as well as the state of the markets (when equity markets are down. as long as they don’t outlive all their sources of money. or Make small monthly withdrawals from the principal of both their equity and fixed income investments to bridge the gap. The decision on how of equity and fixed income funds to redeem should be determined by the client’s other goals.Some investments should certainly be left in growth assets like equities. because this will release fresh cash flow into the system which can help fund the gap. the recommended investment strategies will depend upon the beneficiaries: Children: If the children are grown up. a retired client can adopt a couple of strategies: Sell some of their fixed and hard assets. because only these can provide a hedge against inflation.

gilt and liquid funds would be appropriate. liquid investments while they take their time on deciding what to do with the money. Financial Planning for Affluent Investors The wealthy investors can be classified into two groups: Wealth-Creating Individuals: For such investors. Charitable causes: Typically. or just give it away recklessly in the first flush of getting a big amount. clients will act more rationally and they can then be advised to make the appropriate investments at a later stage. Wealth-Preserving Individuals: For such investors. then growth funds may be best. This advice is very useful because clients tend to spend the money immediately. and are likely to go through unnecessary trauma if their investments decline in value. a conservative portfolio with a 70% to 80% exposure to income. a 70% to 80% allocation to diversified equity and sector funds would provide the kind of aggressive plan that they may be looking for. as this group has a lot of time available for the investment to grow in value. Investors in the Sudden Wealth Stage: The financial planner should advise clients who acquire sudden wealth: To take into account the effect of taxes. It should be kept in mind that wealthy investors have a higher risk bearing capacity as even the incurrence of losses may not seriously impair their lifestyle or ability to fund their normal. as they have the capacity to provide current income. income funds are best to support such endeavors.Grandchildren: If the grandchildren are young. because this one time windfall may be greatly reduced after taxes have taken their bite. 59 . because these investors have enough already. The financial planner should recommend a low-risk investment strategy for such clients. To keep the money in safe. routine expenses. with the remaining in lowrisk diversified equity or balanced funds. By giving themselves time. do not need to bear any risk.

a.000 500.000 1.000. Sr. No 1 2 3 4 5 6 Investment Product Life Insurance (Term) Mutual Funds Shares Fixed Deposits Gold PPF Total Amount 3.000.000 1. X Age – 40 Occupation – Businessman (Automobiles) Salary – 35 lakhs p.000.500.000 7.500.000 500.Client Portfolios Portfolio of Mr.000 1.000 60 .

X is a moderate risk-taker. FDs.00 0 100.00 0 61 . which is a mere 13% of his total investment. Thus one can safely assume that he prefer to play it safe. X 13% 40% Life Insurance (Term) Mutual Funds Shares Fixed Deposits Gold 13% PPF 20% Mr.500.00 0 1.00 0 100.00 0 200.7% 7% Portfolio of Mr.00 0 500. No 1 2 3 4 5 6 7 8 Mutual Funds SBI Magnum Contra Fund HDFC Equity Birla Tax Relief 96 Birla MIP DSP Cash Plus Reliance Equity Reliance Regular Saver Reliance Tax Saver Total Amount 200. His investments in other products are detailed out in the above pie chart. mutual funds. He has invested only Rs. Sr.00 0 200.00 0 100. He invests majority of his money in safe investment tools like insurance. PPF etc.00 0 100. 10 lakhs in shares.

00 0 100. X. His other investments are in debt based mutual funds and 14% in ELSS funds for the purpose of tax saving.00 0 100. has a slightly aggressive approach.00 0 200.00 0 100.00 0 1. No 1 2 3 4 5 6 7 Shares Reliance Energy Reliance Industries ICICI Bank HDFC Bank Infosys Technologies Reliance Power DLF Total Amount 100. Sr.00 0 200.00 0 200.00 0 62 .000.7% 7% Mutual Funds 13% 13% 33% 13% SBI Magnum Contra Fund Birla MIP Reliance Regular Saver HDFC Equity DSP Cash Plus Reliance Tax Saver 7% 7% Birla Tax Relief 96 Reliance Equity However in case of Mutual Funds. Mr. which is a diversified equity fund. He has invested 33% in Reliance Equity Fund.

000. Portfolio of Mr.Import) Salary – 45 lakhs p.500.a. to only invest in a company with strong fundamentals. Y Age – 42 Occupation – Businessman (Export .00 0 1. One can see from the graph above that he has invested in the big companies of the Sensex.500.000. No 1 2 3 4 5 6 Investment Product Life Insurance (Term) Mutual Funds Shares Fixed Deposits Gold Real Estate Amount 3. Sr.10% 10% 10% Shares 20% 20% 20% 10% Reliance Energy HDFC Bank DLF Reliance Industries Infosys Technologies ICICI Bank Reliance Pow er When it comes to shares Mr.00 0 63 . X.e. His ideology is simple i. is very focused on the Blue-chip stocks.00 0 2.000.00 0 2.00 0 1.00 0 500.

No 1 2 3 4 5 6 7 Mutual Funds Franklin Prima Plus Reliance Equity Fidelity Tax Adv ING Income Fidelity Equity ABN MIP Reliance Tax Saver Total Amount 500.00 0 100.00 0 200. He has also invested in Real Estate. He is more comfortable with investments. Y. Y 31% Life Insurance (Term) Mutual Funds Shares Fixed Deposits Gold Real Estate PPF 5% 9% 14% 18% One can argue that Mr. Sr.00 0 300.000. 15 lakhs in shares compared to Rs. Y.00 0 200. He has invested Rs.7 PPF Total 500. X.00 0 300.00 0 11.000.00 0 2. X.00 0 64 .00 0 400. 10 lakhs of Mr.00 0 5% 18% Portfolio of Mr. Overall he has invested a larger amount than Mr. His investment products are detailed in the above graph. is a more of a risk taker than Mr.

00 0 200. Y.Mutual Funds 10% 15% 25% 15% 5% Franklin Prima Plus Fidelity Equity ABN MIP 20% 10% Reliance Equity Fidelity Tax Adv Reliance Tax Saver ING Income Being more prone to risk. Sr. Mr.00 0 Larsen & Tubro Reliance Industries SBI TCS TISCO Wipro DLF 65 . No 1 2 3 4 5 6 7 Shares Amount 300.00 0 100.00 0 200.00 0 100.00 0 200.00 0 100. He has also invested 20 % in ELSS tax saver funds. has invested more than 50 % of his mutual funds investment in Diversified Equity Funds.

2nd edition.00 0 1. 2007 Periodicals: • Security Markets module of NCFM 66 . Wealth Management.00 0 100. Y.8 9 Grasim ONGC Total 200.500.00 0 7% 20% 13% Shares 7% 13% 7% 13% 7% Larsen & Tubro TCS DLF 13% Reliance Industries TISCO Grasim SBI Wipro ONGC Mr. References Books: • • Association of Mutual Funds India (AMFI) Module Arindam Banerjee. ICFAI University Press. He has diversified his investments in various sectors so as to broaden his investment horizon and minimize his risk. also prefers to invest in blue-chip companies of the Sensex.

com www.com IRDA (Insurance Regulatory Development Authority) Mutual Fund websites Annexure I Questionnaire 1) Do you invest on your own or through a financial advisor? □ Own □ Financial Advisor 2) What percentage of your income do you normally save? □ 20% .40% 50% □ 40% - □ More than 50% 67 .com www.com www.• • Financial Markets module of NCFM ICFAI University Press on Wealth Management Websites: • • • • • • www.valueresearchonline.investopedia.moneycontrol.30% □ 30% .wikipedia.

30% □ 30% . Attributes Rank Risk Returns Liquidity Security 5) You just received a substantial sum of money. Government securities c. growing companies 68 . from 1 (Highest Priority) to 4 (Lowest Priority). How would you invest it? a.3) What percentage of your savings do you invest? □ 20% .40% 50% □ 40% - □ More than 50% 4) Rank the following attributes. in the context of your financial decisionmaking. Very concerned . Certificates of Deposit b. Stocks of older. Would not bother me if the amount of income I received is unaffected c. In something that offers high current income with moderate risk c. In something that offers moderate current income and is very safe b. Be concerned about a temporary decline even though I invest for long-term growth d. Accept temporary changes due to market fluctuation 7) Which of the following investments would you feel most comfortable owning? a. Stocks of newer. established companies d.I cannot accept fluctuations in the value of my portfolio b. In something that offers high total return (current income plus capital appreciation) with moderately high risk d. In something that offers substantial capital appreciation even though it is high risk 6) Which of the following statements best describes your reaction if the value of your portfolio suddenly declined 15%? a.

What is your investment horizon? □ Upto 6 months □ Upto 1 year □ Upto 3 years 69 .8) How optimistic are you about the long-term prospects for the economy? a. Somewhat optimistic d. please specify _________________________________ 13). Very optimistic 9) What are the various financial instruments you invest in? □ Mutual Funds □ Insurance □ Stocks □ Gold □ Real Estate □ Commodities □ Derivatives □ Others __________________________ 10) How experienced are you at investing? (Tick any one) □ Inexperienced Experienced □ Moderately experienced □ 11)Have you already started investing in mutual funds? Company Scheme Amount 12). What is your main purpose of investing? □ For tax saving □ For receiving dividends □ For capital appreciation □ Others. Pessimistic b. Unsure c.

□ Upto 5 years □ Beyond 5 years Name _____________________ Age _____________________ Occupation _______________ Annual Income ______________ PAN No _______________ Address _______________ _____________________ _____________________ Conact Nos _______________ _______________ No of Family Members _______________ Sign _____________ Date _____________ Place _____________ 70 .

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