may 2011 report

may 2011 report

introduction
The 2011 charitable giving year is shaping up to be the ‘tale of 2 halves.’
T he firs t ha lf w ill fin ish w i th a stro ng incr eas e o ve r 20 10 g i ving . T he sec ond ha lf for ecas t s h ows a p r o gr es s i ve d ec l in e i n th e gr ow th o f mon t h l y g i v ing y ear e nd . T his inc lu des fin ish ing w ith a four th q uar ter ‘thu d’ w i th resu lts th a t ar e worse tha n 20 10 ’s las t qua rter. 2 011 C ha r it ab le g i vin g re su lt s h a ve be en st ro ng f o r 5 m ont hs a s c om pa re d w it h 2 010 . Year to da te giving for 2 011 is u p 8 .9% o ver 20 10 for a to tal o f $ 145 .11 billion . Ma y c h ar i tab le g i v ing w as $ 29 .3 6 b il l io n , dow n 0.7 % fr om Ma r c h a nd a s ign i f ican t 1 1 .1 % o v er Ma y 2 010 .

Currently 2011 is forecast to finish with a 5.4% increase over 2010.
T he grow th in g i ving is pr o jec te d to beg in s low in g ne xt mon th an d co n tinue to s l ide t hr ou gh yea r en d . Mos t tro ub leso me is th at t h e Fo ur th Q uar te r is c ur r en t l y p r o jec te d to be d own fr om th e four th q uar ter o f 2 010 . Se vera l factors are c on tr i bu ting to the for ecas t o f a s lid e in g i ving grow th towa rd ye ar e nd . N ew in f la t io n r ea l i ti es ar e p u t ti ng li m it a t io ns on in di v id ua l di s c r e t io nary s p end in g. D imin ish ing op timism fro m U .S. o ffic ia ls abo u t eco nomic grow th, d e fic it fe ars , ling ering w o r l d eco no m ic ma la ise , lac k o f i m pro ve men t in em pl oym en t a nd i nc r eas ing e lec t io n ca mp aign fu nd r ais in g ar e p utting press u re o n the c haritab le giving econ omy. N o np ro f it p ro f es s io na l s sh ou l d s er i ous l y c on s ide r m o vin g p la nn ed f und ra i s in g p ro m ot io ns , e ve nt s , a nd ap peals t o e ar l ie r c a len dar dat es . The c ur r e n t fo r ec as t su gges ts th a t the givin g en vir onmen t w i ll co n ti nue to d eclin e for e ach o f the n e xt twe l ve mon ths. Ho pe fu lly, be tter ne ws in th e co min g mon ths w ill cr ea te a br igh ter fo recas t in t h e mo n ths a hea d .

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©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

may 2011 report

contents
results & trends
Calendar Year to Date Results & Trends – January through May Monthly Results & Trends – May 2011 3 Month Results & Trends – March through May 6 Month Results & Trends – December through May 12 Month Results & Trends – June through May

p a ge 4

forecast
Calendar Year Forecast – January through December Monthly Forecast – June 2011 3 Month Forecast – June through August 6 Month Forecast – June through November 12 Month Forecast – June through May

p a ge 1 0

analysis model calculations contact us
From time to time, reported economic variables are revised by the reporting entity. I n cases where variables related to The ATLAS of Giving™ data are revised, our figures will be updated to reflect the most current reported data.

p a ge 1 6 p a ge 1 9 p a ge 1 9

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©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

may 2011 report

results & trends
calendar year to date results & trends • january through may
Y e ar to d a te gi v in g has inc r eased 8 .9 % ver s us las t y ea r . Gi v in g h as be en s t r o ng o ver t h e p as t few mo n ths .

CALENDAR YEAR TO DATE TREND ($ BILLIONS) $145.11

$133.28

2010

2011

Monthly Giving ($ Billions) January February March April May Total

2010 $26.37 $26.48 $26.95 $27.06 $26.42 $133.28

2011 $28.51 $28.80 $28.88 $29.56 $29.36 $145.11

% Change YTD Versus Last Year 8.1% 8.8% 7.2% 9.2% 11.1% 8.9%

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©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

may 2011 report

monthly results & trends • may 2011
N a t io nw i de g i v ing decr ease d 0 .7% i n M a y ve r s us las t m on t h, f or a n ap pro x im a te to t al o f $ 29 .3 6 b il l io n c on t r i bute d to c h ari t ab le org an iz a t io ns . M a y 2 011 s aw an inc r ease o f 11.1 % o ver th e s ame mon th las t year .

VERSUS LAST MONTH ($ BILLIONS)

$29.56

$29.36

Down 0.7%

APRIL 2011

MAY 2011

VERSUS SAME MONTH LAST YEAR ($ BILLIONS)

$26.42

$29.36

Up 11.1%
MAY 2010 MAY 2011

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©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

results & trends

may 2011 report

3 month results & trends • march through may
Cu mu la tive g i ving for th e pas t 3 m on ths has incr eased 9 .2 % o ver th e sa me p er iod las t ye ar .

3 MONTH GIVING COMPARISON ($ BILLIONS)

2010

2011

$28.88 $26.95 $27.06

$29.56

$29.36

$26.42

Up 9.2%

MARCH

APRIL

MAY

3 MONTH GIVING TREND ($ BILLIONS) $29.56 $28.88 $29.36

Monthly Giving ($ Billions) March April May

2010 $26.95 $27.06 $26.42 $80.43

2011 $28.88 $29.56 $29.36 $87.80

% Change Versus Last Year 7.2% 9.2% 11.1% 9.2%

MARCH

2011
APRIL MAY

Total

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©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

results & trends

may 2011 report

6 month results & trends • december through may
A n inc r ease in gi v in g o f 8 .2 % h as b een e xpe r i ence d du r i ng th e pas t 6 mo n ths as c om pa r ed t o t h e s a m e p e r i o d l a s t ye a r .

6 MONTH GIVING TREND ($ BILLIONS)

December 2009 to May 2010 December 2010 to May 2011 $29.56 $29.36

$28.01 $26.69 $26.37

$28.51

$28.80

$28.88 $27.06

$26.48

$26.95

$26.42

DECEMBER

JANUARY

FEBRUARY

MARCH

APRIL

MAY

Monthly Giving ($ Billions) December January

December 2009 to May 2010 $26.69 $26.37 $26.48 $26.95 $27.06 $26.42 $159.97

December 2010 to May 2011 $28.01 $28.51 $28.80 $28.88 $29.56 $29.36 $173.12

% Change Versus Same Period Last Year 4.9% 8.1% 8.8% 7.2% 9.2% 11.1% 8.2%

Up 8.2%

February March April May Total

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©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

results & trends

may 2011 report

12 month results & trends • june through may
G i ving has incr ease d 6 .4 % in the p as t 12 mo n ths ve rsus the sa me per io d the pr ior ye ar – f r o m $ 314 .4 6 b il l io n to $33 4 .58 b i ll io n .

12 MONTHS CUMULATIVE GIVING ($ BILLIONS)

$314.46

$334.58

Up 6.4%
JUNE 2009 TO MAY 2010 JUNE 2010 TO MAY 2011

Monthly Giving ($ Billions) June July August September October November December January February March April May Total

June 2009 to May 2010 $24.81 $25.43 $25.64 $25.79 $26.18 $26.64 $26.69 $26.37 $26.48 $26.95 $27.06 $26.42 $314.46

June 2010 to May 2011 $26.16 $26.70 $26.38 $26.94 $27.58 $27.70 $28.01 $28.51 $28.80 $28.88 $29.56 $29.36 $334.58

% Change Versus Last Year 5.4% 5.0% 2.9% 4.5% 5.3% 4.0% 4.9% 8.1% 8.8% 7.2% 9.2% 11.1% 6.4%

atlasofgiving.com • 877.414.0078 • Page 8
©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

results & trends

may 2011 report

12 month results & trends • june through may (continued)
T he gen eral t r e nd for g i v ing has i nc r ease d in t he p as t 1 2 m on ths a nd is 6 .4% h ig her th an th e p r i or yea r .

12 MONTH GIVING TREND ($ BILLIONS)

June 2009 to May 2010 June 2010 to May 2011

$28.01 $27.58 $27.70 $26.16 $26.70 $26.38 $26.94

$28.88 $28.51 $28.80

$29.56 $29.36

$25.79 $25.43 $25.64 $24.81

$26.18

$27.06 $26.64 $26.69 $26.37 $26.48 $26.95 $26.42

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©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

may 2011 report

forecast
calendar year forecast • january through december
T he cu rre nt for ecas t su gges ts tha t c umu la tive givin g fo r the ca len dar year 2 011 w i ll inc reas e 5 . 4 % v er s us 2 010 t o $3 40 .3 2 Bi l lio n .

Monthly Giving ($ Billions) January February March April May June July August September October November December Annual

CALENDAR YEAR COMPARISON ($ BILLIONS) 2010 $26.37 $26.48 $26.95 $27.06 $26.42 $26.16 $26.70 $26.38 $26.94 $27.58 $27.70 $28.01 $322.75 2011 $28.51 $28.80 $28.88 $29.56 $29.36 $28.79 $28.56 $27.89 $27.26 $27.56 $27.72 $27.43 $340.32 2011 vs. 2010 8.1% 8.8% 7.2% 9.2% 11.1% 10.1% 7.0% 5.7% 1.2% -0.1% 0.1% -2.1% 5.4% 2010 2011 $322.75 $340.32

atlasofgiving.com • 877.414.0078 • Page 10
©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

may 2011 report

monthly forecast • june 2011
N a t io nw i de g i v ing is exp ec ted t o d ec r e as e 1.9 % in J une v er s us las t m on th , to t al in g $2 8.7 9 b i ll io n tha t w il l b e c ontr ib u ted t o c h ar i tab le o r ga niz a ti ons . Th is r ep r ese n ts an inc r eas e o f 1 0 .1 % in Ju ne 2 011 giving ve rsus Ju ne 2 010 .

VERSUS LAST MONTH ($ BILLIONS)

$29.36

$28.79

Down 1.9%

MAY 2011

JUNE 2011

VERSUS SAME MONTH LAST YEAR ($ BILLIONS)

$26.16

$28.79

Up 10.1%
JUNE 2010 JUNE 2011

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©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

forecast

may 2011 report

3 month forecast • june through august
T he r a te o f g i v ing w i ll c o mb in e for a 7 .6 % c u mu la t i ve inc r eas e dur in g the next t hr ee mon t hs as c om pare d to th e sa me per iod o ne ye ar ag o .

3 MONTH GIVING PROJECTION ($ BILLIONS)

2010

2011

$28.79

$28.56 $27.89 $26.70

$26.16

$26.38

Up 7.6%
JUNE JULY AUGUST

3 MONTH GIVING FORECAST ($ BILLIONS) Monthly Giving ($ Billions) June July 2010 2011

$28.79

$28.56 $27.89

% Change Versus Same Period Last Year 10.1% 7.0% 5.7% 7.6%

$26.16 $26.70 $26.38 $79.24

$28.79 $28.56 $27.89 $85.24

JUNE

2011
JULY AUGUST

August Total

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©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

forecast

may 2011 report

6 month forecast • june through november
G i ving in th e 6 m on th p er iod thro ugh N o vem ber 201 1 is for ecas t to r e ve al a 3 .9 % increas e o ver th e s am e p eriod las t year .

6 MONTH GIVING TREND ($ BILLIONS)

2010

2011

$28.79

$28.56 $27.89 $26.70 $26.94 $27.26 $27.58 $27.56 $27.70 $27.72

$26.16

$26.38

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

Monthly Giving ($ Billions) June

2010

2011

% Change Versus Same Period Last Year 10.1% 7.0% 5.7% 1.2% -0.1% 0.1% 3.9%

$26.16 $26.70 $26.38 $26.94 $27.58 $27.70 $161.46

$28.79 $28.56 $27.89 $27.26 $27.56 $27.72 $167.78

Up 3.9%

July August September October November Total

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©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

forecast

may 2011 report

12 month forecast • june through may
G i v ing is pr oj ec ted t o d ec r e as e 0 . 8 % f or the ne x t 1 2 m on t hs v er s us t he p as t 1 2 mo n ths .

12 MONTHS CUMULATIVE GIVING ($ BILLIONS)

$334.58

$331.98

Down 0.8%

JUNE 2010 TO MAY 2011

JUNE 2011 TO MAY 2012

Monthly Giving ($ Billions) June July August September October November December January February March April May Total

June 2010 to May 2011 $26.16 $26.70 $26.38 $26.94 $27.58 $27.70 $28.01 $28.51 $28.80 $28.88 $29.56 $29.36 $334.58

June 2011 to May 2012 $28.79 $28.56 $27.89 $27.26 $27.56 $27.72 $27.43 $27.20 $26.92 $27.31 $27.42 $27.92 $331.98

% Change Versus Last Year 10.1% 7.0% 5.7% 1.2% -0.1% 0.1% -2.1% -4.6% -6.5% -5.4% -7.2% -4.9% -0.8%

atlasofgiving.com • 877.414.0078 • Page 14
©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

forecast

may 2011 report

12 month forecast • june through may (continued)
C h ar t ing mo n th l y ac t iv i t y f or th e p as t 12 mo n ths ve r s us pro jec t ed ac ti v i t y fo r t he n e x t 1 2 mon ths s hows an in te res ting in te rsec tion of g i ving .

12 MONTH GIVING TREND ($ BILLIONS)

June 2010 to May 2011 June 2011 to May 2012

$29.56 $29.36 $28.79 $28.56 $27.89 $27.26 $27.58 $27.72 $28.01 $28.80 $28.88 $28.51 $26.92 $27.56 $27.70 $26.70 $26.16 $26.94 $26.38 $27.43 $27.20 $27.31 $27.42 $27.92

atlasofgiving.com • 877.414.0078 • Page 15
©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

may 2011 report

analysis
M a y w as a m on t h o f mi x ed c har i ta bl e g i vi ng s igns … s om e u p, s om e d ow n , s o me f la t . Th e AT LAS o f G i ving c urre n t forec ast su gges ts th a t Ma y is th e tipp ing mon th for 2 011 . Thr ou gh A pr i l , c ha r ita bl e g i vi ng t o ta ls w er e grow in g e ac h mon th … Ma y s how ed th e fir s t mon t h to mon th dec line for th e ye ar . How eve r, the May res u lt s till show ed mo re th an an 11 % incre ase o ver Ma y of 2 010 .

stock market
S t ock va l ues pl a y a m a jor r ol e i n th e c ha r ita bl e g i vi ng econ om y. T he mar k e t ’s s us t ain ed r eco ver y sk id to a ha lt in Ma y. Th e Dow d rop ped 1 .53% a nd th e Sta ndar d & Po ors fe ll 1 .13 %. Ye ar to d a te , the marke t is s till up s ig nifican tly (D ow up 9 .79 %) . T h is has driven muc h o f the ye ar to d a te c har ita ble givin g grow th . Gra nt- mak ing fou nda tio ns , co rpor a tions , d ono r advised fu nds a nd in divid ua l in ves tors ha ve larg ely dr iven th e ch ar itab le g i ving recove r y. In teres tin gly, th e F ide lity G i ft Fu nd ann ounce d tha t the 1s t quar ter o f 201 1 was the b es t in th eir h is tory for new co n tr ibu tio ns to the ir do nor ad vise d fun d . In add ition to ins titu tion al fund ers, s tock valu es ha ve a s ign ifican t impac t o n p la nne d g iving a nd ma jor g i fts . Plann ed g i ving is most a ffec ted in the r ea l ized va lu es o f pr oba ted es ta tes .

atlasofgiving.com • 877.414.0078 • Page 16
©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

may 2011 report

the economy
T he U . S . eco no m y is g r ow ing … b u t a t a pai n fu l l y s l ow p ac e . Econ om ic fac to r s are t he g r ea t es t c on tr i bu t ing e le me n ts to U . S . c h ari tab le giving . W hen the econ omy is gr owing, ch ar itab le g i ving grows . In Ma y, ec ono mic fac tors show ed a mixe d res ult.

Consumer Conf idence dec lined 8 .5 % in May. T his is no t goo d for ch ar itab le g i ving . In divid ua ls ar e less like l y to make gifts w he n the y don ’t fe el good abo u t fina ncial issues . L ea d in g Ec on o m ic In d ic at o rs r ose 0.8% in May. A r ise is g ood b u t th is rise is a ne mic . U n e mp l o ym e nt w as u nc ha nge d a t 9 .1 % . U n em pl o ymen t has a s ig ni f ica n t im pac t o n ch ar itab le g i ving . Peop le w ho a re n’t w ork ing , are n’t giving . Th e sus tained hig h u ne mp lo yme n t r a te is h ur t ing c har i ta bl e g i vin g r es ul ts . T he H ou s in g M ar ket is on life su ppo r t. The hous in g marke t has n e ver been w orse . W e are n o t s ur e w h a t i m pac t th is i s ha v in g o n c ha r i t abl e g i v ing ye t . I f i t c a n b e d e ter mined th a t ind i vid ua ls ar e sp end in g less o n ho using , tha t mig h t be good . Co rp or ate Sp en d ing is u p s i gn i fica n tl y . Grea t news for g i v ing . W he n c o mpa ni es h a ve m ore to spe nd , th e y ha ve m ore to gi ve .

atlasofgiving.com • 877.414.0078 • Page 17
©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

may 2011 report

other factors
 Po litic al Ca mp aign Fu ndr ais in g is un derw ay. In divid ua l co n tr ibu tions to po litica l ca mp aigns h a ve a nega tive impac t o n char ita ble g i ving. As po litica l fu ndr ais in g ac tivities inc reas e , mo re n ega tive impac t w i l l b e fe l t in t h e c h a r i ta b l e g i vi n g t o t a l . D is as te r s ha v e a m i x ed e f fec t o n c h ar i tab le g i v ing . Th e J o pl in t or na do a nd the f l oo di ng o f t h e M is s is s i pp i R i ver h a ve mo t i va t ed o n ou tp our in g o f c h ar i tab le g i v ing s u ppo r t . So me of t he g i f ts m ad e a r e a dd i ti ve t o o ver a ll c h ar i tab le g i v ing . H ow e v er , man y of the gifts made are gifts th a t wou ld h a ve o therw ise g one to o ther non -d isas ter n onp r o f i ts a nd th ere fo r e h a ve no ne t e f f ec t o n o ver a ll g i v ing . Th is p hen om en on w as mos t no tably obs er ved follow in g 9 /11 .

atlasofgiving.com • 877.414.0078 • Page 18
©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

may 2011 report

model calculations
M a th ema t ica l a na l ysis o f o ver 50 v ar iab les a nd 4 0 yea r s o f c o mp r eh ens i ve g i v ing da ta w as us ed to c r ea t e the A TL A S o f Gi v in g™ m od el. C a lcu la t io ns c or r el ate t o o ver al l gi v in g i n t h e U . S . a t a r a t e o f 9 9 .5% . T he m ar gi n o f er r or fo r the mo de l is + / - 4 % in t he c u r r en t mo nth . M ar g ins o f e r r or fo r pro jec t io ns inc r eas e w it h t im e as il l us tr a t ed be low .

FORECAST MARGIN OF ERROR
$29.00 $28.00 $27.00 $26.00 $25.00 $24.00 $23.00

contact us
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atlasofgiving.com • 877.414.0078 • Page 19
©2011 ATLAS of Giving™, 1.877.414.0078.This material is provided for the intended the ATLAS of GIVING™, Pat. Pend., member only. Distribution of this information without express written permission is prohibited. The ATLAS of Giving™ forecasts are provided for informational purposes only. ATLAS of Giving™ disclaims any and all warranties, whether express or implied, including (without limitation) any warranties of application for a specific purpose. Forecasts are updated monthly. Current month forecasts represent a +/-4% margin of error, increasing as projection lead time increases.

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