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Mba Syllabus

Mba Syllabus

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  • MBA 3026 RDBMS(Relational Database Management System)
  • MBA 3030 Programming Technology –II(Java)


Core Courses Specialization Courses Specialization Courses Sectoral Specialization Project SEMESTER – I (Total: 7 Units)
SUBJECT CODE MBA 1001 MBA 1002 MBA 1003 MBA 1004 MBA 1005 MBA 1006 MBA 1007 NAME OF SUBJECT Management Principles & Practices Financial Management and Accounting Organizational Behaviour Marketing Management Quantitative Techniques for Management E-Business Management of Manufacturing Systems Credits one one one one one one one

: : : : : :

28 17 Units (Theory) 06 Units (Theory) from one group 02 Units (Theory) from another group 02 Units (Theory) 01 Unit (Sessional)

SEMESTER – II (Total: 7 Units)
SUBJECT CODE MBA 2001 MBA 2002 MBA 2003 MBA 2004 MBA 2005 MBA 2006 MBA 2007 MBA 2008 NAME OF SUBJECT Business Communication Human Resource Management Business Research Managerial Economics IT for Managers Operations Research Strategic Management Foreign Language (French) Credits one one one one half one One Half


SEMESTER –III (Total: 7 Units) FUNCTIONAL SPECIALIZATIONS Finance Management Area (MBA 3001 to MBA 3008) SUBJECT CODE NAME OF SUBJECT MBA 3001 MBA 3002 MBA 3003 MBA 3004 MBA 3005 MBA 3006 MBA 3007 MBA 3008 Marketing Management Area (MBA 3009 to MBA 3017) MBA 3009 MBA 3010 MBA 3011 MBA 3012 MBA 3013 MBA 3014 MBA 3015 MBA 3016 MBA 3017 Human Resource Management Area (MBA 3018 to MBA 3025) MBA 3018 MBA 3019 MBA 3020 2 Management of Financial Services Investment and Portfolio Management Corporate Finance International Finance Corporate Taxation Management of Financial Derivatives Corporate Accounting Cost and Management Accounting Consumer Behavior Marketing Research International Marketing Industrial Marketing Advertizing and Integrated Marketing Communication Retail Management Services Marketing Sales and Distribution Management Brand Management Human Resource Planning Industrial Relations & Labor Laws Recruitment, Selection and Training

MBA 3021 MBA 3022** MBA 3023 MBA 3024 MBA 3025 System Management Area (MBA 3026 to MBA 3033) MBA 3026 MBA 3027 MBA 3028 MBA 3029 MBA 3030 MBA 3031 MBA 3032 MBA 3033 ** Syllabus under preparation SECTORAL SPECIALIZATIONS Health Care Management (MBA 3034 and MBA 3035) Operations and Manufacturing Management (MBA 3036 and MBA 3037) Insurance and Bank Management (MBA 3038 and MBA 3039) Hospitality Management (MBA 3040 and MBA 3041)

Organizational Change and Development Organizational Theory and Design** Compensation and Rewards Performance Management Systems Individual and Group Behavior R.D.B.M.S. Business Data Communication Enterprise Resource Planning Programming Technology – I (C++) Programming Technology –II (Java Application) Software Engineering Multimedia and Web Designing System Analysis and Design

NAME OF SUBJECT Management of Medical and Health Services Hospital Planning Technology Management

MBA 3037 MBA 3038 MBA 3039 MBA 3040 MBA 3041

Supply Chain Management Bank Management Insurance Management Hotel Management Tourism Management


Agro –Business Management (MBA 3042 and MBA 3043) Safety Management (MBA 3044 and MBA 3045) MBA 3042 MBA 3043 MBA 3044 MBA 3045 Agro and Cooperative Management Rural Marketing Safety Organization and Management Accidents Prevention and Safety Acts • • • 0 Functional Specialization: In Semester-III (Total: 7 units) and Semester IV (Total: 7 Units). Six electives from either of the following groups of specialization courses and two electives from either of the remaining groups for another specialization course. They will study 8 courses in any 2 areas of specialization. students will be offered 6 units from any of the specializations (as above) and 2 units from any other specialization courses (as above). Students will opt for specialization in any two functional areas. apart from functional /sectoral courses. 4 . there will be 3 units of core papers and 1 unit of project SEMESTER –IV (Total: 7 Units) SUBJECT CODE MBA 4001 MBA 4002 MBA 4003 MBA 4004 NAME OF SUBJECT Management Information System Business Ethics Business Environment and Law Project (Field Assignment) • • The internal assessment for Sectoral Paper (40 marks) will comprise of 20 marks for quiz and 20 marks for project in the particular area of sectoral specialization. students will have to take 2 units from any of the sectoral specializations mentioned above In Semester IV. Sectoral Specialization: In addition to functional specialization. It has been proposed that evaluation of the Project (MB 764) in Semester IV (100 Marks) will comprise of 50 marks for the summer project and 50 marks for the functional project.

essentials of good control systems. Formal and informal organization. Matrix structure. Models of CSR Reference Text Books 1 Management-Stoner and Freeman 2 Essentials of management – Koontz and Odonell 3 Management . Classical School. essential features of planning. managerial skills Module 3: Planning : Concept. responsibility. types of control system. importance of controlling. Authority.Robbins 4 Management -Gilbert 5 Management Today – Principles and practice-Gene Burton & Manab Thakur 5 . leading and motivating. staffing. and techniques of control. Line structure. Motivating and Communication. Line and staff structure. Functional structure. Module 7: Corporate Social Responsibility Importance of CSR. principles of organization. Module 6: Controlling : Definition. planning. types of plans. Module 4: Organizing : Definition. delegation of authority. controlling managerial levels. organizing. principles of planning. Committees. Budgetary and nonbudgetary control.Semester -1 MBA 1001 MANAGEMENT PRINCIPLES & PRACTICES Module 1: Evolution of Management Thought : History of Management theories. departmentation. Other Contemporary theories of Management. Behavioral school. control process. Leading. Module 2: Nature and Scope of management : Definition and importance of management. barriers in planning. characteristics of control. definition and importance. steps in planning process. accountability. decentralization. Module 5: Directing & Staffing Overview of Staffing functions. management process. Integration and Contingency school of Management .

cash flow Analysis of Financial Statement -Profitability. Investment Appraisal. turnover and financial ratios.K. Cost of Capital. P. Reference Text Books: 1. difference between financial cost and Management accounting.MBA 1002 FINANCIAL MANAGEMENT AND ACCOUNTING Module 1 : Introduction to Financial Management and its relation to economics and accounting. corporate restructuring.Vikas Publication Modern Accountancy.Amitabh Mukherjee & Md Hanif –TMH Publication 6 . Khan. 3. Maheshwari.M.Prasanna Chandra. 4. 2.Jain. Preparation of Financial Statement – Income Statement and Balance Sheet. risk and return trade off. Financing policy. operating cycle and cash cycle. Optimum capital structure.S.Tata Mcgraw-Hill Publication Advance Accountancy. financial Reengineering.Tata Mcgraw-Hill Publication Financial Management.Y. Module7 : Dividend policy Theory of relevance and irrelevance. Financial Management. Time value of money. Module5 : Leverages –Financial. Module 4 : Statement of Changes in financial position . Module 2: Introduction to Accountancy. EBIT – EPS Analysis. Current assets.Preparation of funds flow.N. Module6 : Working Capital Management – Factors influencing Working Capital requirements. Operating. Walter and Gordon’s Model. Module 3 : Capital Budgeting – Cost and Benefit Analysis.

Theories. Luthans. Robbins.PHI Publication 2: Organisational Behaviour . group consensus. Managing perception Learning. group polarization. McClelland.Organizational Culture and Organisational ClimateOrganizational Change and Development. Sources of Conflict. Definition. Determinants of personality. Module 6: Group dynamics – Types of groups. Group Behaviour solving Effective interpersonal relationship – T A. conformity. theories of learning.F. and Styles of Leadership. Module 2: Perception: Perceptual process selectivity. Theories of Definition. Formation of groups. Vroom’s Theory Module 4: Equity Theory and Contemporary Theories Module 5: Leadership: Concept. relevance and scope attitudes & attitude formation and change . Communication: The process. Sources of Stress. tools for shaping behaviour Module 3: Personality: Definition. theories-Maslow. OD Techniques Reference Text BooksBooks: 1: Organisational Behaviour . barriers of effective communication and their remedies. Coping andConflict Strategies power in Organization. group problem Personality Motivation : values: Theories of managemen. discussion. Herzberg.S.MBA 1003 ORGANIZATIONAL BEHAVIOUR Module 1: Organizational Behaviour : definition. Intraindividual conflict and conflict Patterns. participation. OK and not OK influencing styles Module 7: Stress Management Definition of Stress.TMH Publication 3: Organisational Behaviour – Uday Pareek-Himalaya Publication 7 .

Module 3: Creating customer value. W. follower. Module 6: Channel strategies: Basic concepts of marketing channel. Basic concept of product. Tele shopping. social marketing. Product life cycle. consumerism & consumer protection Reference Text Books: 1. Prentice Hall/Pearson 2. Consumer buying behaviour : Consumer buying behaviour. Service and product. Market oriented strategic planning. branding strategies. Dealing with competition: Identifying competitors and analyzing competitors. Role of marketing channels. Service product marketing research. designing effective communication programme. product line.Contemporary issues in marketing: green marketing. Marketing systems & its environment: Major components of the co’s micro and macro environment. Reasons for growth of services. customer satisfaction. bases of segmentation. challenger & nicher. business portfolio evaluation.J. brand extension decisions. initiating& responding to price changes. Module 4: Product: Classification of products. targeting and positioning: Concepts of market segmentation.Integrated Marketing Communication: Role of marketing communication. Module 7: Marketing of services: Importance of services. product mix. Factors affecting consumer buying behaviour & consumer decision making process. Importance of positioning and need and bases for positioning. satisfaction & loyalty: Customer perceived value. strategies for different stages of product life cycle. Channel design decisions. strategies for the market leader. Delivering Customer value and satisfaction: value Chain. CRM & building loyalty. Global aspects of services marketing. Horizontal marketing systems. Vertical marketing systems. New product development process. channel conflict. Palmer: Principles of Marketing: OUP 8 . Core concepts of marketing and corporate orientation towards the market place. measuring satisfaction. shopping through the internet & self service stores. packaging and labeling decisions. Philip Kotler: Marketing Management. Meaning and role of the elements of communication mix. Module 5: Pricing Strategies. pricing methods.. Responsibility of service quality. Benefits of segmentation. attracting and retaining customers.Stanton: Fundamentals of Marketing: TMH 3. Different levels of channel and channel flows. Procedure for price setting. Service as a product. the 4p’s and their sub elements. characteristics of services & marketing strategies for services. measuring customer life time value.MBA 1004 MARKETING MANAGEMENT Module 1 Basic Concepts of Marketing & its evolution: Elements of marketing mix. Module 2: Market segmentation. Scope of branding Role of brands. brand equity models.

Geometric Mean and Harmonic Mean.Chand and Company. Mc Carthy: Basic Marketing: TMH 6. Difference of Means and Proportions. Sumeet Arora.Chi Square Test. Pearson ] MBA 1005 QUANTITATIVE TECHNIQUES FOR MANAGEMENT Module – 1 Statistics – Definition and Scope: Collection of data – Primary Data. Weighted Index Numbers. Text Books 1. One-Way and Two-Way Classification. W. New Delhi) Reference Books: 1.Business Forecasting. Arora (S. Winner: Marketing Management 3rd edition. S. Arora. Standard Deviation.7 Test of Hypothesis – Type 1 and Type 11 Errors.K. Quartiles. Russel S.Render 9 . Methods of Forecasting. Quantitative Analysis for Management . Secondary Data: Presentation of Data – Classification and Tabulation of Data.P. Unweighted Index Numbers. Diagrams.P. New Delhi) 2. Addition Law. Sampling Distribution of the Mean. Module . Proportions. Module . Comprehensive Statistical Methods – P. Rajan Saxena: Marketing Management 5.ANOVA tables.3 Correlation – Coefficient of Correlation – Karl Pearson’s and Rank’s: Regression analysis– Regression Lines and Regression Coefficient.Sharma (Pearsons Education. Gupta (Sultan Chand and Sons. Difference of Means and Proportions. Perraut & E. Gupta & M.Richard I Levin 3.5 Probability: Meaning. Median and Mode. Confidence Limits for Population Mean. Graphs and Graphs of Frequency Distribution. Proportion. Consumer Price Index Numbers. Percentiles and Decile. Estimation of Parameters – Point Estimation and Interval Estimation. Business Statistics . Multiplication Law.4.N.D. Module . Analysis of Variances . Average Deviation. Tables.Arithmetic Mean. One Tailed and Two Tailed Test. Conditional Probability and Bayes theorem. Module -2 Measure of Central Tendency . Coefficient of Variation. Module . Business Statistics – J.J. Measure of Variation – Significance. Statistics for Management . Time Series Analysis Module – 4 Index Numbers – Concepts and Applications.6 Normal Distribution – Importance and Properties: Sampling – Random Sampling and Non Random Sampling: Sampling Distribution -Central Limit Theorem.S. New Delhi) 2.

Electronic Commerce Threats. Module4: Electronic Payment System:Concept of Money. Drawbacks and limitations of ECommerce. Firewalls and transaction security. Supply chain Application Software. Managing retail supply chains. Extranets. Internet Architectures. Web Based Tools for Electronic Commerce.MBA 1006 E-BUSINESS Module1: Introduction to E-Business:E-Commerce: Origin and Need of E-Commerce. Mobile Commerce. Components of Electronic Data Interchange. SSL. Emerging trends and technologies in E-Business. On-line mercantile models from customer perspective. Public Key Infrastructure (PKI) for Security. Module7: E-Commerce and retailing: On-line retail industry dynamics. Management challenges in on-line retailing . E-Commerce and on-line publishing: On-line publishing approach from customer prospective. Encryption. Module3: Security Threats to e-business:Security Overview. Module6: E-Business Applications & Strategies:Business Models & Revenue Models over Internet. Intranets and Supply Chain Management. Module5: Indian Perspective: Benefits of E-Commerce. Electronic Fund Transfer. Infrastructure Issues in EPS. 10 . Digital Signatures. Prominent Cryptographic Applications. Internet based Business Models. Factors affecting E-Commerce. Smart Cards and Electronic Payment Systems. Business Applications on Intranet. Value Chains in Electronic Commerce. Electronic Payment System. e-Governance. Electronic Data Interchange Communication Process. E-Commerce frame work Electronic Commerce Models. Types of Electronic Payment Systems. Business dimension and technological dimension of E-Commerce.Major requirements in E-Business. Electronic Data Interchange. Public Key and Private Key Cryptography. Types of Electronic Commerce. Firewall as Security Control. Emerging Trends in e-Business. Internet Applications. Module2: Internet and E-Business:Internet. Strategies for Business over Web. Cryptography. Digital Commerce. From E-Commerce to E-Business. Digital Certificates.Web security: Introduction.Intranet. Composition of Intranet. World Wide Web. Supply chain management fundamentals. Security Protocols over Public Networks: HTTP.

method study and work measurement. 3 Bajaj. Manufacturing systems and decisions. Types of manufacturing plans. Debjani : E-Commerce: The Cutting Edge of Business. Levels of Location problems. Philosophy. David : e-Commerce Strategy. Thomson Learning MBA 1007 MANAGEMENT OF MANUFACTURING SYSTEMS Module . 4 Knapp C. Systems and Procedures. JIT Manufacturing. Winfield & Stewart C. Scope. 2 Trepper Charles : E-Commerce Strategies. Module – 6 Purchasing Functions and Purchasing Systems.2 Plant Location. Maintenance practices in Industry. New Delhi. line balancing. Interface with other Functions. Idea Group Publishing. scheduling and control. ROP. Technology. Tata McGraw Hill. methodology and Applications. EOQ.E-Commerce: Business. Measures of capacity and capacity planning decisions. Tata McGraw Hill. Module – 5 Nature. Value Engineering – Types of value. Stores Functions.purpose objectives and limitations of ABC analysis. Factors affecting Location decisions. Module .Laudon and Traver..M. process and product layout. Module . Importance and Advantages of an Integrated System of Materials Management. Michel :E-commerce Real Issues & Cases. Scope and Importance of Materials Management in Business world. and Importance of Manufacturing Management. Publishing Company Ltd. Module . Addison Wesley. James T : Electronic Commerce. Safety Stock. work study fundamentals. capacity planning. Module – 7 Make and Buy decision. 2 Schneider Gary P. USA.1 Nature.Internet securities Reference Books: 1 Treese G. Technologies and Applications. The Role of production Manager. Concepts of Inventory Management.Greenstein and Feinman. Thomson Learning.3 Manufacturing Planning. Forecasting. and Perry. 4. basic procedure of conducting method study and work measurement. Plant layout decisions. ABC Analysis. New Delhi. Prentice Hall of India. Kamlesh K and Nag.Text Books: 1 Whitley. Lawrance: Designing Systems for Internet Commerce. Society (Pearson Education) 5 . Types of maintenance. Implementing JIT system 11 . Transformation Approach and Value Driven Approach. 3 Rehman S. & Raisinghania : Electronic Commerce Opportunity & Challenges.4 Plant Maintenance. Types of plant layout.Fixed position.

Chary 4. Jr.Gopalakrishnan and M. Materials Management – An Integrated Approach by P. 3. John Oakland & Keith Lockyer 2. Production and Operations Management by Alan Muhlemann. New Delhi) 2.Developing Communication Skills -Macmilan India Ltd 2.V. and Rathi 5. 3. Ebert 3. Models and Behaviour by Everette E Adan.Effective Business Communication. Key areas on Materials Management by Sen S. and Ronald J. Purchasing and Materials Management by Lamas Lee Jr and David N. Basic Production Management by Elwood S Buffa. M.Rodriques. Krishmohan and Meera Banerjee. Production and Operations Management . Introduction to Material Management by Arnold Semester -II MBA 2001 BUSINESS COMMUNICATION Module 1: Managing Language Module 2: Verbal Communication Module3: Non-Verbal communication Module 4: Phonetics Module 5: Group Discussion Module 6: Presentation Module7: Business Etiquettes Reference Text Books: 1.Concept Publishing Co.Concepts. N. Production/Operations Management by Roger W Schmenner 4.Text Books 1. Burt Reference Books 1. Sudersan 5.The Most Comman Mistakes in English Usage -TMH Publication 12 . Production and Operations Management by Upendra Kachru (Excel Books. Thomas Elliott Berry. L. Theory and Problems in Production and Operations Management by S.

the different forms of employee compensation. job design. growth of HRM. HRM and Personal Manaagementn. Job analysis job evaluation. job enlargement. Placement. Module 2: Human Resources Planning. Personnel Management: Monappa and Sahyadrin 4. Recruitment.Effective Business Communication-prientice. The Human resource development function. Asha Kaul. Module 4: The goals of management development and management development Techniques. HRM: Productivity. Maintaining discipline in Industry Module 7: International Human Resource management. Induction. training and development. External and IHRM practices. Job enrichment. Types of International organization. employee Grievances and Grievance handling procedure. Personnel / HRM: Leap and Crino 3. Job rotation. Transfer & Promotion Module 3: Importance and objective of wage and salary administration. structure and functions. Selection. Reference Text Books: 1. Understanding employee needs and their satisfaction. M. performance appraisal & Career Development Module 5: Quality of work life Participation. Module 6: Understanding Human Behavior and relation. the essence of QWL.Hall of India Pvt Ltd 5.4. Strategic HRM by Tanuja Agarwal 13 . Ashwathappa 6.Ashraf Rizvi –Effective technical Communication-TMH Publication MBA 2002 HUMAN RESOURCE MANAGEMENT Module 1: Concepts & significance of HRM. 7. quality of work life profits: Wayne F. factors influencing wage and salary administration. policies and practices. principles and objectives. Human Resource Management: Mirza and Sahyadrin 2. Strategic HRM by Rajeev Lochan Dhar. Cascio 5.

Observation Method .Development of hypothesis. Report Writing :Writing and Formulating of Reports. Scale Classification Bases . Problem in Processing . Features of a good Research Design. 2. Scaling . Techniques for defining a Problem . Scientific method of Research.R. Research Methodology GOODDAY &HACK 14 . Types of Research. Concept of important Scaling Techniques. Types of Report. Research Process. Processing Operations . Survey Method . Research Methods and Methodology . Descriptive and Experimental Research.KOTHARI New Age International (P) Ltd. Selection of appropriate method of Data Collection. Module 6: Attitude Measurement and Scaling Techniques :Measurement in Research. Measurement Scales.Implication of Sample design . Module 5: Sampling Design :Census and Sample survey . Steps in Sampling Characteristics of a good Sample design. Research Methodology D. Research Methodology C.MBA 2003: BUSINESS RESEARCH Module 1: Introduction to Research Methodology :Objective of Research. Collection of data through Questionnaire and Schedule. Reference Text Books : 1. Application of some Multivariate tools of data analysis. Steps in Report Writing.BHATTACHARY Excel Books 3. Types of Research Design-Exploratory. Module 2: Research Problem :Research Problem and Selection of Research Problem .K. Types of Analysis. Module 7: Data Collection Processing and Analysis of Data : Primary and Secondary data. Questionnaire and Schedule distinction . Types of Sample design. Module 3: Research Design :Meaning and Need of Research Design . Module 4: Bayesian Analysis :Value and Cost of Information-Bayesian Decision Theory. Need for defining the Problem .

Imperfect . Methods of investment evaluation.run.MBA 2004 MANAGERIAL ECONOMICS Module 1. Price determination under different market forms. Break-even Analysis. Equilibrium of a firm under perfect competition. Meaning and significance of Capital budgeting. Determinants of Demand . Optimal factor combination. Introduction to Managerial Economics : Nature . Module 2. Market :Introduction to Markets according to competition : Perfect . Elasticity of Demand . Costs in Short.One variable and Two variable inputs. Note : Emphasis will be on Mathematical approach of analysis Reference Text Books : 1. Production process . cost-output Function. Cost Analysis :Cost concepts . Monopoly and Oligopoly markets. National Income : Concepts and Measurement :Introduction. Demand Curves . Iso-quant and Iso-cost. Module 7. Price Indexes. Scope. Managerial Economics. Demand forecasting . approach to measurement of National Income. Craig Petersen &W. Economies of scale. Basic characteristics. Production Analysis: Introduction . Production function for. H. Module 3. Cris Lewis Pearson Education . Decision Making and Subject matters of Managerial Economics. Module 6. Role and Responsibilities. ATMANAND publisher Excel Books Managerial Economics. Demand and Supply :Introduction to Demand and Supply.run & Long.Asia 15 . Capital Budgeting & Investment Decisions :Introduction. Demand Function . Module 4. Module 5. Types of Production function .

Production and Operation Management Systems. World Wide Web. Types of Operating Systems (Batch Processing. Output Technologies. 16 . binary arithmetic. Services provided by Internet. Benefits & limitations of flow chart .Functions of Operating Systems.Models of computer data processing. external/auxiliary memory. Creating Web Pages using HTML. Introduction to internet and its application . Input Technologies.examples. Network Concepts and Classification. software concept & terminology. do .. Module 6 Functional and Enterprise Systems: Introduction to Management Information Systems. Database Management System (ACCESS). Programming Languages and their Classification. switch statements. Module 2 Introduction to memory organization – characteristic terms for various memory devices. Module 3 Computer Software: Application and System Software. Octal and Hexadecimal Number System. Intranets and Extranets. control logics. Accounting and Finance Systems. Decision-making and branching: goto. Module 5 Overview of Computer Applications in Public Services and Business. Logic Gates. Module 7 Introduction to Programming Concepts & flow charting . Types of Telecommunication Networks. Office Automation Applications – Word Processor (MS -Word). main/primary memory. CPU organization. Transaction Processing Information Systems. Computer Hierarchy. Compilers and Interpreters. Multitasking.while and for loop. Network Architectures-The OSI Model. Operating Systems. ALU. symbols used in flow charts. variables. Marketing and Sales Systems. Graphics & Presentation (MS-PowerPoint). Introduction to I/O organization. Module 4 Telecommunication and Networks: Fundamental of Data Communication. Operation of the Internet. Binary Arithmetic. Boolean Algebra. operators. Multiprogramming and Real time Systems). data types. Network Topologies. Decision Making and Looping: while. if-else.Data and Information : meaning & concept levels of data processing. Elements of C Programming: Constants. flow charting technique-principles of flow charting. high speed memory.MBA 2005 IT FOR MANAGERS Module 1 Computer Hardware and Number System: . Number System and Arithmetic: Binary. Spreadsheet (MS-Excell). Human Resources Management Systems. Intranet and Extranets.CPU. Assemblers. Telecommunications Media.

Degeneracy in L. Rainer and Potter : Introduction to information technology. Game without Saddle Point (Mixed Strategies). . 2.Minimax principle. Maximization and Minimization of L. Basic HTML Tags. PHI.Balaguruswamy Reference Books: 1. P.P. and Scope of Operations Research.Introduction to Information Technology. John Wiley and sons. TMH 2. O’Brien: Introduction to Information Systems.Programming in ‘C’-E. Turban.B-Computer Fundamentals.N. -Introduction to computers.Mudric Ross. Module – 2: Linear Programming: Model Formulation. V.. Sinha. Models in Operations Research. 3. The Maximin . Graphical methods. Degeneracy.Ram. 17 .Maddison -Info system methodologies MBA 2006 OPERATIONS RESEARCH Module – 1: Nature and Significance. P. Module – 3: Duality in Linear Programming.Ms-office. Text Books: 1. Priti Sinha : Foundation of computing. BPB Publications. TMH 4. 3.P. Rajaraman.P..Two Person Zero Sum Games. Simplex Method. Module – 4: Transportation Problems: Balanced and Unbalanced Problems. New Age Publications 4.K. James. Module – 6: Game Theory .P.IT for Managers Lab: Lab will be based on Operating System Commands. Minimization and Maximization Problems The N-W Corner rule. Minimization and Maximization Problems. Vogel’s Approximation Method. Modi Method. Dual Simplex Method. Sensitivity Analysis Applied to Linear Programming Problems.elaggelt -Management info system 5. Module – 5: Assignment Problems: Balanced and unbalanced Assignment Problems. Norton. Scientific Methods in Operations Research. A.M.

scope and importance of strategy and strategic management.Introduction to Networking concepts-PERT & CPM. Gupta & D. Location and timing tactics. Concept. Process of strategic management and levels at which strategy operates. New Delhi) 2. Replacement of Items whose Efficiency Deteriorates with Time. Concept of synergy. mission. Strategic decision making. Business definition. components of environment (economic. 3. Internal Appraisal: The internal environment.Sharma (Macmillan India Ltd. organisational capabilities in various functional areas and strategic advantage profile. Porter’s five forces model. Module 5: Strategy Implementation: Resource allocation. Corporate restructing. P. Hira MBA 2007 STRATEGIC MANAGEMENT Module 1: Definition. Vohra. Projects and procedural issues. Identification of critical success factors (CSF).K.K. differentiation and focus strategies. financial and non financial analysis. Hofer’s product market evolution and shell directional policy matrix). Defining strategic intent: vision. expansion. importance. Module 2: Environment appraisal: Concept of environment. 18 .ETOP. retrenchment and combination strategies. social. building and use of core competence Module 4: Strategic Analysis and Choice: Corporate level analysis( BCG. Methods and techniques used for organisational appraisal (Value chain analysis.D. Quantitative Techniques in Management . Module 6: Ethics and Social responsibility: Operational and derived functional plans to implement strategy. Operations Research – Prem Kr. political and technological). Module 3: Corporate level strategies: stability.By Kanti Swarup. values. legal.Module – 7: Replacement Models – Types of Failure. Environmental scanning techniques.N. 2. risks and benefits of cost leadership. Operations Research – J. historical analysis. Operating Research . Management Operating Research . Organisation structure and systems in strategy implementation. goals and objectives. GE nine cell.Business level strategies: Porter’s framework of competitive strategies.S. Role of strategists.M. QUEST and SWOT. conditions. Man Mohan Reference Books: 1. nature. Leadership and corporate culture. Gupta. Integration of functional plans. Satyanarayana Lalitha Raman. Text Books: 1. Industry level analysis.

B. 3. 4. 1. 2. Budhiraja & Atheya: Cases in Strategic Management Wheelen & Rangarajan: Concepts in strategic management & Business policy Jay.B.Barney & William. Glueck: Strategic management and business policy Michael Porter: Strategic Management S. Reference Text Books: Azhar Kazmi: Business policy William F. S. Hesterly: Strategic Management & Competitive Advantage MBA 2008 FOREIGN LANGUAGE 19 . Organisational systems and techniques of strategic evaluation.Module 7: Strategy control and operational control. 5.

International Financial Market: equity & debt. Reference Books: 1. Venture Capital funds. Housing Finance . International financial institutions. cutting edge development in operation. Companies Act 1956 & exchange control laws related to investments. Indian financial system – H R Manchiraju – Vikas Publication 20 . Investment Companies. participant of money market & capital market. Module 3: Introduction to Financial Market: Money market. Module 5: Financial analysis of Depository Institution: Asset Liability Management. Factoring & Credit Rating companies. Module 7: Non banking Financial Companies: Loan Companies. Techniques of credit control .MANAGEMENT OF FINANCIAL SERVICES Module 1: Overview of Financial system: financial market. Module 2: Legal framework of Indian financial system: Guideline of SEBI. Merchant Banks . Hire Purchase Companies. roles . Module 4: Reserve Bank of India : functions . Financial institution failures. Module 6: Marketing of Financial Services: ethics in financial services industry. financial assets & their role in economic development.Semester-III 6-UNITS FORM ONE GROUP 2. structure of financial institution. Lease companies .UNITS FROM ANOTHER GROUP FUNCTIONAL SPECIALIZATIONS FINANCIAL MANAGEMENT AREA MBA 3001 . financial services. Liquidity Adjustment Facility(LAF). use of derivative & futures to manage risk in financial services. Financial services – MY Khan – TMH Publication 2. capital market & its instruments. Profitability analysis. Regulatory compliance. Management of Indian Financial Institution – R M Srivastava –Himalaya Publication 3. Merchant banking Services. Monetary policy of RBI .

APT Model: assumption.MBA 3002 . Investment management – V . Module 6: Equity Analysis & Equity research reports: Fundamental Analysis (EIC Analysis). Preference shares . Reference Books: 1. Security Analysis & portfolio Management – S Kevin 3.K. risk & return. Module 2: Investment Avenues : Investor classification. Real Estate. private placement. Preference Shares. Financial decision vs Investment decision. Public issue . Module 3: Risk & Returns: Meaning & concept of return . Right issue .INVESTMENT & PORTFOLIO MANAGEMENT Module 1: Investment : Concept . Portfolio management Strategies . Equity shares . Module 5: Investment & Tax planning: Exemptions & Deductions.Bhalla 21 . Bonds . measurement ( SD &Variance) and management of risk. Portfolio revision & evaluation. valuation of Bond. sharpe model. Government securities . Portfolio management process . Investment & Gambling. Influencing factors of investment decision . classification of Risk . precious metals . Markowitz portfolio model. Investment & Portfolio Management – Prasanna Chandra 2. Equity shares . Post office deposits. Process of Investment Program. Technical Analysis. life insurance etc. derivation & application . Module 4: Valuation & Analysis of securities: Bond theories & valuation models . various techniques used in measurement of return. mutual fund . Module 7: Portfolio Management: Introduction & concept. venture capital . Interpreting Research reports. Real estates.

budgetary control. Module 7: Corporate Governance & Corporate Value : Type of corporate governance. management control . Module 2: Financing the entrepreneurial firm: Venture Capital. Theorems of bond pricing . Bond Covenants : Assets. Fundamental of Corporate Finance : Stephen A Ross. influence of covenants over bond’s valuation . managerial incentives & corporate investing decisions . managerial control & capital structure choices. Corporate bond types. optimum capital structure . Common Stock . Economic Value Added (EVA). Financing. Financial management & policy – Vanhorne James C –TMH Publication 3. Angel Finance. Module 3: Shareholder’s Value Analysis: Capital Expenditure decision & capital budgeting techniques . value of perfect & imperfect information. Strategic Alliance (harvesting via IPO & harvesting via acquisition) . Financial market & intermediation . westerfield & Jordan – TMH Publication 2. Principal of Corporate Finance – Brealy . valuation of corporate bond . Micro Financing . Module 4: Corporate Budgets : introduction . Zero Based Budget ( ZBB). Dividend Covenants . managerial incentive planning . Time Value of Money.MBA 3003 – CORPORATE FINANCE Module 1: Overview of Corporate Finance: Patterns of corporate finance (Corporate Market Benchmarking ) . financial projections & forecasting . Reference Books: 1. debt . capital disinvestments. Project Financing : estimation of project cost. Module 5: Fundamental of Corporate capital valuation : Corporate Bond – intrinsic value of stand alone bond . preparation of functional & master budget . empirical research on the effects of corporate governance over the market value of the corporation. Allen & Mohanty – TMH Publication 22 . Module 6: Corporate investing policies & value creation: Profitability Index (PI). Myes. Bond’s yields : promised YTM . discounted cash flows . Activity Based Budgeting. Realized ( horizon yield ) . promised Yield to Call. bond rating &YTM. Performance Based budgeting . Agency Theory . Strategic Financial Management .

International bonds: features . tax implication of foreign activities of an Indian enterprise. International financial –P. inter banking dealing . International CAPM . intricacies of foreign exchange markets : Spots & Forwards exchange rates . tax incentive for earning in foreign currency. Module 6: Foreign exchange risk management. Module 3: Sources of international finance: international equity (ADR. scope of tax charge. Reference Books: 1.international fisher effect. translation & economic. Peyrard & Yadav. Adjusted NPV . Foreign Bond & euro bond . nature of exposure . Project appraisal in the international context . conceptual overview.Macmillian 2. cross rate . accounting treatment of transaction & translation . relationship among inflation rate interest rate . Risk & return for Foreign equity investment . comparing the cost of equity & debt.K Jain . quotations. NPV approach . exchange rate & exposure. transfer pricing. interest rate parity. Module 7: Tax implication of international activities. international equity investment . Equity finance in the international market. Module 5: Cost of capital of foreign investment: MNC Cost of capital & capital structure . comparison using CAPM for MNC’s risk . double taxation relief. Module 2: Exchange Rate determination: Parity Conditions in International finance: purchasing power parity . transaction. real interest rate parity .MBA 3004 – INTERNATIONAL FINANCE Module 1: Overview of international trade & commerce: international monetary system. Module 4: International investment & capital budgeting: issue in overseas funding choices.Thomson Publication 23 . Balance of Payment . International financial management – Jeff Madura. International financial management – P G Apte – TMH Publication 3. cost of capital across country. international rates (fixed rate & floating rate). Euro note. GDR & IDR).

tax planning relating to amalgamation and merger of the companies. tax planning regarding dividend policy.MBA 3005 CORPORATE TAXATION Module 1: Basic concepts of Income Tax. Module 3: Deduction and exemption in additional tax on undistributed profit. pattern. set off and carry forward of losses. Module 4 : Meaning and scope of tax planning and location of undertaking. issue of bonus shares. close or continue. Module 5: Tax consideration in respect of specific managerial decision like make or buy. companies profit. residential status of a company.replacement and capital budgeting decisions etc. Taxman. Surtax Act. computation of tax liability. type of activity ownership. own or lease. Ahuja – Malhotra Publication 24 . Module 6: Tax planning in respect of managerial remuneration. Reference Text Books: 1. foreign collaboration and joint venture. Module 7: Implication of VAT to corporate income.Nabhi Publication 2. inter corporate dividend and transfers. Module 2: Computation of income under different heads of income. implication of avoidance of double taxation agreement. sale in domestic market and exports.

instruments. Principle of forward and future contract. stock option. taxation of Option. market margin requirement. hedging in future. speculation in foreign exchange and money market.exchange rate agreement and foreign exchange agreement. stock exchange of future contracts (CBOT and CME). Black Schole model. International Financial Management. role of SEBI. role of derivatives in financial risk. Internal hedging strategy. options on future.Hill Publication 25 . Interest rate swap.MBA 3006 MANAGEMENT OF FINANCIAL DERIVATIVES Module 1: Definition.determining option premium Module 5: Financial swap. Value of forward contract. advantage of swap Module 6 : Hedging of Foreign Exchange Exposure. forward exchange rates in India. SEBI guide line for derivative trading. hedging with the money market. principle of Options pricing. transaction.Tata Mcgraw. Option terminology . future contract specification. determining gains and losses and daily settlement. structure. Reference Text Books: 1. major types of swap structure. cancellation and extension of forward contract. regulations of future contract. Apte. Module 4: Options. terms and condition applicable to forward contract. Module 2: Forward : Structure of forward contract. Module 7: Regulatory frame work. Types of trading. option pricing model: Bionomial model.Hill Publication 2. Types of derivatives.Tata Mcgraw. objectives. evaluation of swap market. Difference between Forward and future contract. International Financial Management. forward spread agreement. forward rates computation. Module 3: Future contract structure. currency swap. currency future. delivery.Eun/Resnick.P G. Mechanism oftrading of futures. reasons for swap. currency options.

company account – issues and redemption of debentures. charity institution and educational institutions). rural and urban – general principle . goodwill and shares.S.N. Accounting for non profit organisation (hospital. Module 7: Government accounting in India.comparison with commercial accounting. Reference Text Books: 1. Issues of shares. Module 5: External restructuring . preparation of company account. Module 3: Acquisition and purchase of Business. Hotel Accounting. Amalgamation. Holding and Merger. Difference between goodwill and capital reserve. Module 2: Valuation of enterprise. Maheshwari. Module 6 : Accounting in organisation. role of the Comptroller and Auditor General of India. Maheshwari . and alteration of share capital.Amitabh Mukherjee & Md Hanif –TMH Publication 2. Farm accounting. Absorption. Module 4: Internal restructuring. measurement of Business income – Profit and Loss prior and post incorporation. Corporate Accountancy. Preparation of capital reduction. Accounting for local self govt.Vikas Publication 26 .MBA 3007 CORPORATE ACCOUNTING Module1: Formation of company and Accounting standards.K. internal reconstruction. Modern Accountancy. S. valuation of inventories.

classification. Marginal costing. Direct & indirect costs. lean accounting. Management Accounting – MY Khan & P. costing system & method. element of cost. Cost Accounting – M N Arora –Vikas Publication 3. Re apportionment of services department cost (secondary distribution).MBA 3008 – COST & MANAGEMENT ACCOUNTING Module 1: Nature & scope of cost Management: Meaning. segment performance. Overhead distribution. cost audit. allocation & apportionment overhead (primary distribution). type of overhead rates.K Jain –TMH Publication 27 . difference between cost & management accounting. cost unit. cost reduction. Labour & Overhead) Module 7: Recent trend in management & Cost accounting: Trends related to changing business environment with reference to case study. cost center. Standard Costing & Variance Analysis (Material. BEP analysis & CVP analysis. Module 4: Management control system: Management accounting system. cost behavior for decision making. objective. Cost Accounting – Charles T Horngren. Traditional Vs innovative management accounting practices. absorption at overhead. Foster & Datar – Pearson Education Asia 2. cost organisation and its relationship with other department. EVA. need for detailed costing. Module 2: Behavior of cost: Fixed & variable cost. Module 5: Mgmt information & reporting system: Enterprise performance measurement systems . transfer pricing. Principles & Bases of apportionment. Module 6: Cost effectiveness: cost control. difference between marginal costing & absorption costing Module 3: Overhead cost: Meaning & classification of overhead costs.balanced score card. Reference Books: 1. life cycle costing. development throughput accounting. Activity Based Costing. responsibility costing.

deltabitta 4. life cycle. social responsibility and ethics in marketing. family roles Module 2: Consumer Motivation: Needs. sub culture and cross cultural factors on consumer behaviour. Goals and their interdependence. Role of personality in understanding consumer diversity.Socio cultural influences on consumer behaviour: culture. Module 3: Consumer Perception: Absolute and differential threshold. innovation.life style. Rational vs emotional motives. Module 7: Consumer and society: consumerism. Influence of reference groups: Friendship. Consumer gifting behaviour. personality. Consumer behaviour:Coney 6. Introduction to E-buyer behaviour: trends in e-buyer behaviour. reference groups. Consumer behaviour: Loudon. societal marketing concept.MARKETING MANAGEMENT AREA MBA 3009 CONSUMER BEHAVIOUR Module 1: Consumer Behaviour: Scope. legal consideration. organisation and interpretation. perceptual selection. quality and risk. the e-buyer vis-a vis the brick and mortar buyer. innovator profiles. Consumer behaviour: William willamson 28 . Market segmentation: Importance and use. attitude. sub-culture. self image and vanity consumer behaviour. Product personality and brand personification. Effective targeting and segmentation strategies. self concept. social class.learning. Freudian. work. decision process. Perceived price. quantitative and qualitative research. celebrity and family. Impact of social class. culture. Nicosia models of consumer decision making. Diffusion of innovations: process of diffusion and adoption. vals. The consumer research process. Cognitive dissonance theory and attribution theory. consumer right and consumer education. Module 5: Personality and consumer behaviour: Nature of personality. Miniard model. Motivational research. relationship marketing. Personal and psychological influences: Age. Dynamic nature of motivation. motivation.Freudian and trait theories. Module 4: Attitude formation and Change: What is attitude and its formation.Engel Blackwell. Marketing concept. non. Manufacturer’s image. Module 6: Consumer decision making models: Howard sheth model. consumer protection. Bases of segmentation. Consumer behaviour and marketing strategy 7th ed: Paul peter 2. importance and interdisciplinary nature. Reference text Books: 1. Consumer behaviour: Schifman & Kanuk 3. Product and service positioning. Consumer behaviour:Engel & Blackwell 5.

characteristics and functions of Marketing Research. use of percentages and Measures of Central tendency. Sample frame. Sampling Error.Application of Correlation and Regression Analysis. Measurement Variation and Interactive Effect. Sampling Units and elements. Maturation. Module 5: Processing Raw Data: Editing.Experimental Research. Data Collection: Survey Vs Observation method Various Interviewing Methods.Primary Data and Secondary Data. Disguised Structured methods. M.R. Testing Effect. Analysis of Variance . Projective Techniques. Sampling Techniques. Module 4: Attitude Measurement: Types of scales. Sample Size Determination. Ordinal. Chi-square Analysis. Interval. Coding. Uncontrollable Variables: History. Types of Data: . Types of Questionnaire. Consumer behaviour in Marketing: John Howard. Type I and Type II Errors. and Tabulation Data Analysis: .R. The population.Explaining Interdependencies. Descriptive Research. The Marketing Research Process. Cluster Analysis and Conjoint Analysis.R.in India. Secondary Data Sources for M.7. Nominal. Module 7: Report Writing –The contents and characteristics of a good report. Module 3: Sampling: Census and Sampling. the M. Reference Text Books 1 Green & Tull: Research For Marketing Decisions 2 Boyd & Westfall: Marketing Research 3 G C Beri: Marketing Research 4 T Kinnear & J Taylor: Marketing Research 29 . Industry. and Marketing Information System. Module 6: Measures of Associations.A MBA 3010 MARKETING RESEARCH Module 1: Conceptual framework: Content.application of Factor Analysis. Process of Designing a Questionnaire.Statistical Estimation. application of “z”& “t” tests. Test of Hypothesis. Disguised and Unstructured Methods. Depth Interview and Focus Group Interview.An Overview Module 2: Research Designs: Exploratory Research. Ratio Scales. Thurstone and Likert Scales and Semantic Differential Scales.

Special problem of international marketing vs domestic marketing. Pricing policy & objectives Dumping. multiple cultures.Terpstra .Sarthy & V. International Marketing Research: Reliability of secondary data. Product adaptation & product standardization in different nations. Leasing and legal implications related with it. etc. and government-affiliated middlemen). Different Methods and Mechanism used to Protect Business Interests. Onkvsit. Legal environment. Sak and Shaw-International Marketing-Analysis and strategy 2. Alternative market entry strategies Module 6: Global Market & product development.Strategies for Success 4. Module 2: International marketing environment.Bhattacharya: Export Marketing. S. Developing Global Marketing Strategy.B. (Home country middlemen. Global advertising & world brands International Pricing Strategy. Cultural environment. Locating. selecting & motivating channel members. Balance of payments Module 3: Protectionism. Reference Text Books: 1. Module 4. International Marketing 30 . Political environment. Module 7: International Promotion Strategy. Selection of Agents. Business Practices and ethics. Overseas Distribution system. Module 5: Market Segmentation and the methods used for selection of International Markets. R. foreign country middlemen.5 6 David Aaker: Marketing Research B N Sethna & Leonard Greanveld: Research Methods in Marketing Management MBA 3011 INTERNATIONAL MARKETING Module 1: Nature and scope of International Marketing. Keegan – Global Marketing Management 3. difficulties In gathering primary data. Alternative Middleman choices.

Industrial Marketing Environment. Differences between Industrial Marketing and Consumer Marketing. Sheth’s Model of Industrial Buyer Behavior.MBA 3012 INDUSTRIAL MARKETING Module – 1 Introduction to Industrial Marketing. Module – 3 Industrial Buying and Buyer Behavior – Concept of Buying Centre and Selling Centre. Promotion and Distribution. New Delhi) 2. Module – 2 Relationship Marketing. Tracking and Tackling Competition. Marketing Management – Philip Kotler (Pearson Education. Text Books 1. Module – 5 Strategic Market Planning. Wind. Price. Customer Satisfaction Management and Measurement. Cardozo & Richard’s Model. Industrial Marketing – Analysis Planning & Control by Reederd Brierty (Prentice Hall of India. Module – 6 Marketing of Services – Concepts. Module – 7 Marketing Strategies in Industrial Markets regarding Product. Process of IMR. Industrial Buying Process. The Strategic Planning Process. Classification of Industrial Customers and Industrial Products. Unique Features of Services. Scanning. New Delhi) Reference Books 1. Industrial Marketing by Hill. Industrial Marketing Research (IMR) – Scope. Module – 4 Industrial Market Segmentation – Macro and Micro Segmentation Approaches. Buying Situations. Alexander and Cross 31 . Implementation Problems in Industrial Marketing. Customer Loyalty. Industrial Market Demand Analysis – Characteristics Peculiar to Demand of Industrial Products. Elements of Marketing Mix in Services Marketing. Jagdish N. Buy – Grid Model. Nature and Objectives. Industrial Marketing Management by Hutt and Speh 2.

and Media. Sales Promotion. The advertising world. Module 7: Other Tools of Promotion: Public Relations. Creative style. History of advertising. New Delhi) 4. Response Hierarchy models. Advertising agencies. Appeal of the message. The Big Idea.Economic Social and Ethical issues in Advertising.3. Event Marketing. New Delhi) 5. Media Buying Module 5: Creative Strategy: Positioning strategy. Budget Module 3: The Advertising Agency : Agency structure. Industrial Marketing by K. Media Measurement in India. Media Objective. Advertisers. Media characteristics. Raymond Corey-PHI MBA 3013 ADVERTISING COMMUNICATIONS AND INTEGRATED MARKETING Module 1 : Introduction to Advertising: Concept of Advertising and Integrated Marketing Communication. Defining the target audience. Elements of the message Copy. Advertising Regulation. Havaldar (McGraw-Hill Companies. Industrial Marketing Management by M. Direct marketing. Myers and Batra Advertising and IMC – Tom Duncan 32 .Aaker David. Role of ASCI and other regulatory bodies. Module 6: Testing Advtg Effectiveness: Communication and sales Effectiveness. Classification of advertising. Reference Text Books 1 2 Advertising Management . Evaluation of Media. Module 2: Planning and executing an advertising campaign: Setting the advertising objective.K. Apportioning the advertising. Various methods of Pre & Post testing. Industrial Marketing-Cases & concepts by E. Mood and appeal of the message. Govindarajan (Vikas Publishing. Merchandising. Agency Compensation. Comparative Advertising. Flow of work in an Agency. Client Agency relationship Module 4: Media Strategy: Types of media. Creative approaches. DAGMAR. Media selection and scheduling.

Barton A. The Retail environment. Electronic & Non. Module 7: Management of Store: Store Management Responsibilities. Importance of Information System in Retailing. Recruitment & Selection of Store Employees. reducing Inventory Loss. Module 4: Targeting Customers & Gathering Information: Identifying & Understanding Consumers.3 4 5 6 Advertising and Sales Prom otion – Kazmi and Batra Integrated Advertising Promotion and Marketing Communications – Clow and Baack Advertising Procedures.Store Retailing & other forms of Non. Module 2: Retail Economics: Economic Significance of retailing. Compensation & Rewarding of Store Employees. Advertising Management: Borden and Marshall MBA 3014 RETAIL MANAGEMENT Module 1: Introduction: Definition.Weitz (Tata Mc Graw Hill. Prospects of retailing in India.Evans(Pearon Education Asia ia. Store Based Retailing.8th Ed First Indian Reprint) 33 . Motivating & Managing Store employee. Retail ScenarioGlobal. Pricing in Retailing.traditional Retailing. Controlling Costs. Reference Text Book 1.Vedamani( Jaico Publishing House. Evaluation of Store Employee. Retail Management – A strategic Approach: Barry Berman & Joel R. Retail Scenario-India. Module 3: Classification: Retail Institutions by ownership. Retail Management Michael Levy.Otto Kleppner. Module 6: Store Planning: Store Planning Design & Layout. Retail Management: Gibson G. Opportunities in Retailing . Module 5: Communication Mix & Strategies: Planning the Retail Communication Implementing Retail Advertising Retail Market Strategies. Importance & Scope. 1st Ed) 3.managerial & Entrepreneurial. The Strategic Planning Process. Foreign Direct Investment in Retail in India.4th ED.) 2. Information Gathering & Processing in Retailing. Retail Merchandising. Importance of Supply Chain Management in Retailing.

MBA 3015 SERVICES MARKETING Module 1: Introduction to services marketing: distinctive aspects/characteristics of service marketing. health care. differences between services and goods. Gillespie. internal marketing. system approach to services marketing Module 4: Positioning in services marketing: role and importance. Measurement of service quality. physical evidence and process issues. Module 7: Misc. Payne 34 . Retail Business Management: Karen R. tourism etc – their nature and scope. Customer involvement and perception. the services marketing environment. its importance to the consumer and industrial markets. logistics and distribution in case of services marketing. The Service and Relationship imperative. Module2: Scope and growth of services marketing : contribution of services to the national economy.Joseph C.Helen Woodruffe Services Marketing Lovelock Services marketing . classification of services. Module 6: Application of services marketing : marketing of banking services. marketing research applications in the services marketing. 3rd Ed). insurance. positioning maps. promotion management in services marketing.Ziethmal & Bitner The Essence of Services marketing .4. marketing planning process in services.P. communication issues in service positioning. internal customers. hotel and hospitality services. Module 3: Services marketing management: services marketing organization. the ‘people element’ in services marketing. strategic issues in services marketing.Carl F.Newton M. future trends. issues in service marketing : after sales service.Lebowitz(Tata Mc Graw Hill. Module 5: Services marketing mix : pricing issues in services marketing.Hecht. growth of service marketing in the Indian scenario. relationship building with the service customers Reference Text Books 1 2 3 4 Services Marketing .

movement.Sales force motivation. Designing a distribution logistics system. Sales quota. Air and Sea.Louis W Stern and Adel L Ansary Sales Management-Still and Cundiff and Giovonni Selling and sales management . Planning the Sales call. Closing the Sale.benefits analysis.prospecting. Module 3: Warehouse Management .MBA 3016 SALES AND DISTRIBUTION MANAGEMENT Module 1: The modern physical distribution system and logistics Management. Module 6: Time and Territory Management-Designing Sales territories. Rail. Selecting the presentation method.Designing sales compensation plans.Jobber Andersen R . Module 5: The selling process. importance. Making the sales presentation. distribution as a link between production and marketing. The suitability of Module 4: Channel management Decisions: Selection. Training successful sales people. Module 7: Sales Force Management :Recruitment and selection of the sales force. purpose. Module 2: Information systems for physical distribution. Routing and Scheduling. its types. Compensation & managing Channel Conflicts. Introduction need and benefits. Follow up. cost. Evaluation of sales force Reference Text Books Fundamentals of selling – Charles Futrell Marketing Channels .Transportation by Road.Professional Sales Management Strategic Marketing Channel Management – Bowersox and Cooper 35 . Distribution as a service function. Handling Sales objections.

perceptual mapping. Brand as a strategic asset. repositioning strategies. Module 5: Brand positioning: Definition. Role of advertising. Module 4: Brand image and brand personality: Importance definitions. Brand audit. Factors governing brand personality. Module 3: Brand extension: Need for brand extension. types of brand extension. implementing a brand personality strategy. image related and unrelated brand extensions. category related. components of brand positioning. Sengupta 36 . Reference Text Books 1 2 3 4 Brand Management -Y L R Moorthi Brand Asset Management.Scott M Davis Strategic Brand Management .Keller Brand Positioning . overview of brand asset management. price based and customer based brand equity. Module 6: Return on brand investment: Measuring return on brand investment (ROBI) Module 7: Contribution of Advertising strategy to brand building: The development of strategy. line vs brand extension. risks of brand extension.MBA 3017 BRAND MANAGEMENT Module 1: Concept of a brand: Logic of branding.S. Cost based. Module 2: Factors of brand success: Concept of brand equity.

Industrial Disputes Act 1947. objective and scope. manpower audit. Forecasting of manpower Human Resource Information system Books: 1. Determining manpower needs 4. S. The manpower planning process. significance. Joint Management Councils (JMCs).Personnel Mgt. Trade Union Act 1926.Edward Leek. Industrial Employment (Standing Orders) Act 1946. shop council and joint council scheme. Discipline. The manpower environment . Ajay.Garg. Minimum Wages Act 1948 .R. integration of manpower plans with business plans. Loveridge LuEMBey and Morgan Silver MBA 3019 INDUSTRIAL RELATIONS AND LABOUR LAW Industrial Relations – definition. 2. The significance of Job analysis.Navi Publication Hand Book of Industrial law-Malik PL 37 . trend in labor-management relations Collective bargaining – nature.Gorden and Mcbeath 3. Payment of Gratuity Act 1972. Dwivedi 2.Payment of Bonus Act. skill inputs and outflows. & Industrial Relations Labour Laws one should know. Grievance Procedure. social. collective agreements . manpower inventory. Workman Compensation Act 1923. skill inventory. Equal Remuneration Act 1976. Concepts and significance of manpower planning. The methods of Job analysis. economic and political environments 3. Bhogoliwal.Union and Unionism. 5.Factories Act – 1948 Text Books: Industrial relations and Labour law-S C Srivastava T. 7. Works committee.HUMAN RESOURCE MANAGEMENT AREA MBA 3018 HUMAN RESOURCE PLANNING 1.Technological.Industrial democracy and worker’s participation in Management. Manpower Planning and Control . Manpower Management . SLCs and ILO.Payment of Wages Act 1936. Domestic Enquiry . Employee Provident Fund Act 1952 . Issues and Conventions .N. Manpower Planning Strategy and Techniques . meaning determining factors of bargaining power. Job analysis and job evaluation: Job analysis – the concept. Job description and Job specification 6.

criterion of promotion.Importance.Purpose. Understand fundamental theories. Recognize and apply basic steps and activities that are part of the OD process. testing. Principles of training.N. purpose.Ghosh. Mayers-Industrial relations in India John T. principles and perspectives underlying OD The Roots of Organizational Development: The roots and the process of planned change 38 . Chhabra do --.Personnel Management & --. Training. potential evaluation and performance appraisal on promotion Transfers: . Objectives. the process of induction and placement. Quality of work life. recruitment in fluctuating labor markets. Systematic approach to training. & Industrial Relations Charles E.C. equal opportunity and recruitment. profits . The prescriptive approach towards recruitment.Importance of Induction and placement.B. Industrial Relations . Designing and organizing of a training program. Significance of training. selection tools and methods.Human Resources Management --.HRM: Productivity. procedures and policies.K.Padhy.Mirza & Sayadain MBA 3021 ORGANIZATIONAL CHANGE AND DEVELOPMENT Introduction: Defining Organizational Development.NOE . Understanding of the field of Organization Development (OD) and its relationship to management. Methods of training. Promotion:. Definition. promotion VS recruitment from outside. Objectives of executive development Difference between Training and Development. recruitment in multinational organizations Selection .Ahuja . Essentials of good training. Essential principles of executive development Books: . determining training needs. the various stages of the recruitment.Personnel Mgt. Cascio HRM .Wayne F.Importance need and policy. Induction and placement: . Evaluation of training Nature and objectives of employee development.T. Need and rationale of training. sources. Influences of career planning. Demotion.Raymond A.Industrial Relations Systems MBA 3020 RECRUITMENT.Surinder Kumar & P. need and policy. Dunlop. Benefits of training for employers and for employees.Employee training and development. process. Necessity of executive development Organization of E D P. SELECTION AND TRAINING Recruitment: Importance.Reference Books: B.K. Mamoria do --.

W.). MBA 3023 COMPENSATION AND REWARD 1. (2000). Cameron. Planning Effective Interventions: Group Level Intervention.C. Work Design & Career Development Interventions.Assessing & diagnosing organizational behavior: Diagnosing organizations.group Interventions.G. Principles and objectives of wage and salary administration. & Peterson. Inter.P. payment by results. CA. Diagnosing and Changing Organizational Culture: Based on the Competing Values Framework. Organizational Culture and Leadership.F. 3. H. Collecting and analyzing diagnostic information. Handbook of Organizational Culture and Climate. Salary structure. (1999). (2004). Other readings include: Ashkanasy. Foundations of compensation strategies. Wage structure and wage differential. Changing trends in the determination of pay. E. Inc. T. E. San Francisco. Addison-Wesley Publishing Company. Organizational Development and Change (8th Ed.M. R. To develop an understanding of how to design effective change interventions used to improve group/ unit effectiveness and enhance the personal development of individuals evaluate and institutionalize change interventions OD Skills Organization Transformation: Large scale interventions Psychodynamic Perspectives on OB & OD: Human resources considerations and cultural compatibility between the organizations Text Books: Cummings. 4.E.B.Mc Beath and Rands 39 .W. Organization Development: A Process of Learning and Change. Payment by time systems. Worley. C. Factors influencing wage and salary administration.. K. Performance Management Interventions. Schein. 5. Schein. Mamoria Salary Administration . fair and living wages. AddisonWesley. collective bonus schemes. M. (2004). (1998). Minimum. (1994). groups and individual jobs using OD diagnostic models.... Sage Publications. Theory of wages: Individual and group incentive scheme. 7.S. C. salary scales and merit scales. Process Consultation: Its Role in Organization Development Addision-Wesley.. Thousand Oaks. & Quinn. Books Personnel Management .G. performance related pay and employee benefit schemes. Wilderom. ISB: 0 324 224 93-1 Required Readings Burke. CA. 6. Additional journal articles will be handed out in class on a weekly base.M. N. Concept and Significance of wage and salary administration 2. Jossey-Bass.

Performance Management: Definition. Process of empowerment. forming and performing. Quality circles and self managed teams.Wayne. 6. Replacing hierarchy with teams. Counseling Process. F. The selection and training of Appraiser. Requisites of Performance Appraisal systems. Managing Human Resources. Involving Appraisee. Evaluating team’s performance.Chaabra MBA 3025 INDIVIDUAL AND GROUP BEHAVIOUR 1. during and after appraisal interview activities. types. Measurement of Morale. Creation of autonomy. Goal setting for team: Defining roles. Team building process: Overview of teams: definition. Activities. Cascio 2. Need for keeping in confidence.Personnel Management & Industrial Relations – Bhagoliwal MBA 3024 PERFORMANCE MANAGEMENT SYSTEM 1. Organizational implication of Performance Appraisal 2. Introduction to Performance Appraisal: Definition. Modern Techniques of Performance Appraisal Performance Appraisal Interviews. Leadership and management of team: Sources of powers and influence. stages of team development: storming. Managing Human Resources – R. Interpersonal communication barriers and gateways to communication 3. Methods of Performance Appraisal: Traditional Techniques of Performance Appraisal. Job analysis and Job Evaluation viz a viz Performance Appraisal. The role of Appraisers. developing interpersonal skills. Appraisal communication. Length and number of sessions. 1. Leadership models and styles 7.I :Counseling: Meaning and Role of Counseling. Performance Feedback and counseling. Legal and ethical perspectives in Performance Appraisal 3. Improving Morale: Definition.N. Performance Appraisal interviews and supervisory. Time and place.S. teams and high performing organizations. Factors in Morale Textbook: 1. Improving the Performance.Before. Management. Practical considerations in counseling . Significance of Performance Appraisal. Information sharing. norming. 40 . Empowerment: Definition. Implementing Appraisal systems. The choice of a method. Meaning. Forms of Counseling. Appraisal errors 4. Job Description. Objectives of Performance Appraisal. 5. Difference between Performance Appraisal and Performance. Model of Performance Management-Armstrong’s model. 2.Responsibility of Counseling. Launching an appraisal programme. Major issues in Performance Appraisal : Identifying criteria for performance.Dwivedi Reference Book: Human Resource Management –T. Responsibilities of team members.

Introduction of data base management System(DBMS). Robbins. 4. Feature of DBMS. (1996). S. Fostering Team Creativity. 6. Reference Books: SYSTEM MANAGEMENT AREA MBA 3026 RDBMS(Relational Database Management System) Module1: Database concepts: Overview of database system. Luthans. data model. (2004). 2. Files with variable length record. (2002). 3. 1. Nominal Group Technique.4. India. Naper. Understanding Organizational Behaviour. Pearson Education. basic database system terminology. Organizational Behavior. Groups Theory & Experience. Rodhey. Delphi Technique. B-Trees. Leadership styles: Contingency approach to effective leadership. Transformational leadership. Udai. Module3: 41 . index files. Leadership in times of change 5. (2004). Communication and Creativity: Communication Process. Situational leadership. Electronic Brain Storming. Leadership in decision-making process. Organizational Behavior. Pareek. F. Architecture of DBMS Module2: Physical data Organization & Network Model: Model for external storage organization Storage hierarchy. Traditional Brain Storming. Negative Brain Storming. Communication Effectiveness & Feedback. P. leadership development process. Oxford University Press. W & Gershenfeld Mattik. McGraw-Hill International Edition. DBTG definition Implementation of Network and programme environment. Leadership development: ingredients of leadership development. AITBS.

25.X. Database Management System . error rate.Bayross 5. Transmission channel impairments.J.2NF.0 –I.Advanced recovery techniques-transcatiobn rollback. Characterization of communication channels.Storage Structures. Oracle 8 –PL/SQL programming –Scott Urman 3.21 analog and digital interfaces . Basic Terminology . Database Management Concepts – Korth 3. Bandwidth. Serial and parallel transmission.fuzzy checkpoint. Computer interfaces standards-RS232C.X.Alex Leon.hardwired and soft-wired . Functional Dependencies. Features of RDBMS. Database Management System – C.Managment Information System -Jawadekar 4.Date 4.Oracle 7. Coding and decoding Techniques.3NF.Oracle 9i –Scott Urman MBA 3027 BUSINESS DATA COMMUNICATION Module 1: Data Communication Fundamentals and Interfaces:Digital data communication system concepts and comparison with analog transmission: advantages and disadvantages. Character and packet transmission.Data Rate. (RDBMS) Relational data Models. Applications ofdata communication systems. data definition language(DDL) data Manipulation language(DML). Normal forms(1NF. Standard packet formats – HDLC and SDLC. Data marts. Mastering SQL. decomposition of relational schema. Mathews Leon.(radio and satellite). Text Books: 1. CRM Module7: Connectivity: Concept of how HTML form data is sent to a Web Server Concept of HTML form data is stored in a table structure on the Web server. Module 2: 42 . Embedded DML in a host programming language. Module6: Database Technologies:Client server technology. Distributed database.Relational database Concepts: Introduction to Relational data base Management System.BCNF). 2.savepoint Module5: Introduction to SQL: SQL as standard relational database language. Transaction Control Statements.Vijay Mukhi 2. Relation Database: Theory &Practical –Val Occardi References Books: 1. Authorization and Integrity Specification. multidimensional database Data Warehouse.Recovery with concurrent transaction. Module4: Recovery System:Types of failures.

Local Area Network design considerations. availability. parity check codes. Standards and Interface. QAM. PSK and BPSK Modems.Black.Cryptography and Network Security Principle and Practice References books: 1. Module 3: OSI Reference Model:The layering concept in networking. Implementation performance and fault management. The Presentation layer and Application Layer. 43 . Linden VA . MIS Integration.YLLAB Module 7: Network management: Feasibility Plan. message authentication code. Module 4: Data Network Structure. Comparison between peer to peer and client / server networking. Network design plan. optical and free space.2 -LLC Standard. and P. and oneway hash function. William Stallings .Trends in ERP.Computer Networks 3. MBA3028 ENTERPRISE RESOURCE PLANNING Module 1: Overview of ERP: Enterprise Perspective: An Overview. High speed networks and SNMP protocols. Error Control and Multiplexing Techniques Digital Modulation and demodulation. examples. Uyless D. MAN and WAN.Message authentication & Hash functions:Message authentication. Bandwidth efficient digital modulation schemes – MSK. Network configuration. Transport Layer and quality of service. IEEE 802. star. tree. and active attacks.4-Token Passing Bus. QPSK. modification.S Text Book 1.Digital Modulation:Switching.Companying various topologies. star. Public-Key Infrastructure-PKI & Digital Signatures: RSA algorithm and key management. The Network layer. Tanenbum .Data and Computer Communication 4. Tata McGraw-Hill.TCP/IP architecture and applications in Internet services-E-mail and NFSnetwork file system. Atul Kahate – Cryptography and Network security. MAN. I.Computer Networks:Protocols. 2.5 Token Passing Ring and more advanced IEEE standards for Wireless and optical LAN. Glover. Encryption and Decryption Techniques: Encryption algorithm (DES). Module 6: Data Network Security :Security requirements & Attacks: secrecy. cost management. Features of ERP. secure hash functions. IEEE 802.Physical. Defining LAN.LAN.ring.A. interception.M. ARQ retransmission strategies. message and packet switching techniques. WAN:Network topology – bus. Network components: Bridges.-Grant Digital Communication 2. routers and their applications in internetworking design. cyclic redundancy checks. Module 5: IEEE 802 Standards for Computer Networks:The -IEEE project.1-Higher Layer Interface. The OSI reference Model. End user support. fabrication.3-CSMA/CD Bus.interruption. Data Link Control layer with MAC sub-layer for media access control. The Session Layer. gateways. Network requirements. ERP in India. Network cables: Twisted pair. Hubs. Circuit. and hybrid. coaxial. integrity. Intelligent TDM Multiplexes. IEEE 802. Andrew S. ERP drivers. IEEE 802. IEEE 802. William Stallings . Multiplexing-FDM and TDM. Error control mechanism – parity checks.

Ravi & Jaiswal. Langenalter. and Venket. Leon : ERP Demystified. Human Resource. Production. Finance. John Wiley & Sons. Loftis Lisa & Geiger. (On Line Transaction Processing). ERP Implementation Life Cycle. Module 7: Next generation enterprise : Emerging trends. G. 2. Resource Management. Excel Books MBA 3029 PROGRAMMING TECHNOLOGY-1 (C++) Module 1: 44 . information mapping. Tata McGraw Hill.Module 2: ERP: System Perspective: Management Information System. Pre and Post Implementation Issues. Jonathan : Building the Customer Centric Enterprise. Module 5: Business Process Reengineering: Relationship.Shankar. St. Module 3: Communication in ERP Systems: OLTP. Key ERP Consultants in India.: Enterprise Resource Planning. 4. Garg. Krishna. Gary : Enterprise Resources Planning and Beyond. Imhoff. 3. Plant Maintenance. Galgotia Publications. Quality Management. ERP Selection Issues. Network Structure of ERP System. A.: ERP Concepts and Practices. Sunil : Enterprise Resource Planning: A Manager’s Guide. Operations Support System. role of centralised/distributed databases Linkages of the enterprise customer . Implementation methodology. ERP. Process modeling for ERP Systems. Parag & Sharma.Project Management & Monitoring. ERP Vendors. Sales and Distribution. Alexis.K. link with in the enterprise and links with environment Client/server architecture. Lucie Press. Tata McGraw Hill. ERP and SCM. ERP Culture. Module 6: ERP: Key Issues: ERP and E-Commerce. OLAP (On Line Analytical Processing). S: ERP: A Managerial perspective.enterprise.between ERP & BPR. Module 4: ERP: Resource Management Perspective: Business Modules in ERP Packages. Sadagopan. USA. 3. Text Books: 1. ERP in Public Sector Enterprises. Diwan.K. N. ERP Work flow. DSS. Materials Management. V. C. PHI Publications. 2. Enterprise Integration Application Tools for ERP. vendor enterprise. ERP and CRM.Transaction Processing System. S. Reference Books: 1. Future Directions in ERP.

Static functions. Returning object from Functions. Data conversion Module 4: Inheritance: Derive class and base class. inline functions. compiling and running .Robert Lafore. “Fundamentals of Programming: An Introduction to Computer Programming Using C++” 2. Functions.Let us C++ .working with threads and distributed computing .The C++ Programming Language . Passing argument to Function Returning values. Assignment and copy initialization.Object Oriented Programming in Turbo C++ . loops and recursion . classes and inheritance .object-oriented programming . Jofel Adams. Levels of inheritance.step-wise refinement and problem decomposition . 2.E. Multiple inheritance. Module 7: Files and organisation: Introduction – files and streams. MBA 3030 Programming Technology –II(Java) Module 1: Overview of Java language: Introduction to OOPL. overloaded. Pure virtual function.Yashwant kanetkar References book 1. pointer to object. Reference arguments. Module 6: Virtual Functions: Virtual Function.conditionals.Functions: Simple Functions. Ambiguity in multiple inheritance. Module 2: Object and Classes: class and objects. this pointer. Module 5: Pointers: Memory management. class Hierarchies. Text Books 1. Module 3: Operator Overloading: Overloading unary and binary operators. Static class data.abstract methods and interfaces introduced . Objects as Function arguments. operators in C++ . “Turbo C++: An introduction to computing” Prentice-Hall.Object Oriented Programming with C++ . Friend functions. containership. Derive class constructors. Destructors. Module 2: 45 . Constructors. Stroustrup 4. overriding member functions. Sanford Leestma. and Larry Nyhoff.C++ Programming Basics: Basic Program construction.software engineering basics .boolean return values . Balagurusamy 3.B.methods. Richard Halterman. Public and private inheritance.Java program format. pointers to pointer. storage classes.

De Morgan’s laws. Constructors. Risk management. Module 3: Java syntax and style:Syntax and style in a programming language.Joshua Bloch :Effective Java programme Language Guide 2. Data types in arithmetic expressions.Joseph P. Software process models. The cast operator. logic errors. --). Declarations of variables. Calling methods and accessing fields. Cost estimation and scheduling.networking. Reserved words and programmerdefined names.graphics .JAR packaging Text Books: 1.Servlets . Objects and classes in Ramblecs. Fields vs.David Flanagan :Java in a Nutshell: O'Reilly 2. James Gosling :The Java programming Language References Books: 1. and arithmetic :The concepts of a variable and a data type. run-time errors. Relational and logical operators.Remote method invocation (RMI) . reliable. Comments. Managing 46 . Case study: Ramblecs Applet (a prototype for a game). constructors. The primitive data types: int. Initialization of variables.A first look at objects and events :Classes and objects. World Wide Web.Static fields and methods. Planning for change. true and false values. Activities in each phase. The switch statement. Syntax errors.IDL and CORBA . methods.Graphical user interfaces (GUI). Module 5: The if-else statement:The if-else statement.Java beans . Library classes and packages. and methods. Project management tools. A first look at fields. Nested if-else and if-else-if. SQL. Extending library classes. Module 6: Classes. ports. the boolean data type. etc. AWT . indentation. Encapsulation and information hiding. Module 4: Data types. HTML . Ken Arnold. double and char. Communication and collaboration. Elliotte Rusty Harold :Java Network Programming 3. Overloaded methods.Security . braces.. constructors. A brief introduction to events handling in Java. Module 7: Network Applications:Relational databases. and fields :Defining methods. client/server computing .) and increment and decrement operators(++.David Flanagan: java in a Nutshell:A Desktop quick reference 3. Statements. Scope of variables.sound . Creating objects with the new operator. Software documentation. The import statement. Literal and symbolic constants. Control and life-cycle management of correct. Passing arguments to methods and constructors. Arithmetic expressions. SMTP (email) . The return statement. Boolean expressions.Applets. blocks. Cause and effects of project failure. Public and private fields and methods. Elements of OO Design in Craps. JDBC . local variables. Factors influencing productivity and success. variables. Productivity metrics. Russell :Java Programming for the Absolute Beginner MBA 3031 SOFTWARE ENGINEERING Module1: Software Process :Software life cycles. maintainable and cost effective software. Case Study: Craps. Classes and source files. The compound assignment (+ =. Short-circuit evaluation.

Module3: Software Design :Role of software design activity. usability. processes. machine organization. Concurrency Module 5: Requirements and Specifications :Elicitation sources and techniques. Exceptions and exception handling. Notations (graphical and languages). robustness). Specification for design. access. tradeoff analysis. Regression testing. including concurrency. including Boolean algebra. Software maintenance. caches.g. memory management. Software architecture. Object-oriented design. Module 2: Software Quality Assurance:Validation and Verification concepts. constraint modelling. architectural structures and views. combinational and sequential logic. expressing quality requirements so that they are testable. Modularity and decomposition. reliability. Module6: Computing Structures:Computer Architecture basics.expectations. priority ceiling protocols). Software Lifecycle and application of validation and verification. Simple embedded systems. Components. serial and parallel I/O. including database architecture. Interface design. Designing realtime systems (requirements. interrupts. consistency management. query 47 . Dynamic responses of simple physical. traceability. abstraction. Subsystem / Integration testing. Function-oriented design.Configuration management. risk analysis. Definitions of software product quality. Operating System basics. Module level design. heaps. Reliability and fault tolerance. including information modelling. maintainability). Definition and classifications of software Defects. Validation. design methods. Engineering quality definitions. testing. Quality requirements (e. Software design principles (separation of concerns. Traditional Functional Testing. bus protocols. and direct-memory access (DMA). Logical Testing/Analysis. interaction analysis. human-computer interaction). Quality Characteristics. portability. information hiding). prototyping. Resource control. Prioritization. Requirements management. stacks. Scheduling (cyclic executive. behavioural modelling.. gates. Module 4: Real Time Systems :Definition and characteristics of real-time systems. functional modelling. quality costs and economics. memory organization. maintainability. Requirements documentation and specification languages. process scheduling. protection. OO Testing considerations (polymorphism and inheritance). performance. linking and loading. validating nonfunctional requirements. reliability. specifications. assembly/machine language programming. Walkthroughs and Inspections: General Concepts. negotiation. Hard and soft real-time systems. Unit (Module / Package) level testing. and authentication. Reviews. rate monotonic and deadline priority. domain modelling. reviews and inspections. implementation. Acceptance test design. Synchronization and communication. Modelling paradigms. Real-time operating systems. Basic concepts of design patterns. machine-level representation of data. Fitness for use and customer quality definitions. and impact analysis. Software Costs. State based testing. UML. Software design quality attributes (correctness. Software Quality Assurance processes. Database basics. Safety / Failure Analysis and testing.

Module 7: Algorithms & Data Structures :Fundamental data structures and their associated algorithms. tables.Create graphic links (buttons) and navigation bars . Second Edition.languages. balancing. the difference between HTML and XHTML. sets.Check web pages for broken or missing links . files and access methods. transactions. Wiegers. References books 1. John Wiley and Sons. strings. graph algorithms: depth-first and breadth-first search. Patterson.Carlo Ghezzi.Format text with the list tools. Create text links .Computer Organization & Design: David A. Fundamentals of Software Engineering. Searching. trees. Parnas and D. such as divide and conquer. Mehdi Jazayeri. Weiss and D.Software Engineering: Shari Lawrence Pfleeger. what it is. Real-Time Systems: Jane W. Braude. 5.Eric J. M. dynamic programming. Morgan Kaufman. Module 2: Basics of HTML: how to write it. Sorting. shortest path. Wiley . 4. 2. Hoffman. Liu. Algorithm design techniques. Software Engineering: Principles and Practice. Software Fundamentals: Collected Papers by David L.Software Requirements:Karl E. Algorithms related to set operations. Joanne M. Stacks and queues. 3. L. Pearson . File system organization and access methods (sequential. M. lists. 4. indexedsequential.D. and intractable problems Text Books: 1. Complexity analysis.Update changed links.Create and upload a basic web page with Dreamweaver . Atlee. Prentice-Hall . Hard problems. Parnas. Pearson Education (Addison Wesley). arrays. Shaw. the greedy method. Plus hosting and putting your Web page on the Internet.Set anchors and create links to anchors .Real-Time Systems and Software: Alan C.Waman S. Mehdi Jazayeri and Dino Mandrioli. NP-completeness.Create e-mail links . Hennessy. Software Engineering: An Object-Oriented Perspective. multi-key organizations.S. Dino Mandrioli Pearson . John Wiley and Sons. 2. B-trees. Graphs.Hans Van Vliet. Empirical and theoretical measures of the efficiency of algorithms.Fundamentals of Software Engineering: Carlo Ghezzi. 48 . John L. Jawadekar: Software Engineering: Principles and Practice McGraw Hill. minimum spanning tree. Addison-Wesley MBA 3032 MULTIMEDIA AND WEB DEVELOPMENT Module 1 : Establishing and Managing a Web Site:Examine the major components of Dreamweaver Create an online site for class projects . 3. 6.

Module 3: Getting Graphic:Insert and edit graphics . Module 4 : Tables.Insert and edit tables using templates .Design a page with tables . enhance team performance and build effective working relationships. References book 1. and a style .Insert and align items in a table . Matthew MacDonald :Creating Web Sites:The missing manual 2. Templates and Snippets .Understand the roles and responsibility of a multimedia design team. Module 5: Libraries. Effectively apply the fundamentals of multimedia design including the aesthetic and technical aspects.The process of systems development .System Development Life Cycle. Use the Adobe Photoshop.Create.Investigate image properties . Types of information systems and their characteristics . Module 6: Introduction to multimedia: Typefaces and Graphics: Desktop Publishing: Production Planning and Design. Text Books: 1.Create.Investigate color tools and uses .stylesheets and web Graphics . Incorporate all of the various multimedia elements to produce an interactive multimedia product. Project Feasibility. 3.Participate on a design team understanding and applying effective project planning and time management on both an individual and team level. Digital Video.Web hosting and web site development:a guide to opportunities: By Matthew Drouin. Fact Finding Techniques Module 2 The systems analyst and information systems stakeholders .Explore the relationship of Fireworks and Flash to Dreamweaver .Create simple Flash animations. edit. Jessica Burdman:Collaborative web development:strategies and best practices for web teams 5.XHTML and CSS:Elizabeth Castro MBA 3033 SYSTEM ANALYSIS AND DESIGN Module1 Introduction to Systems Analysis and Design . Kevin Potts :Web design and marketing solutions for business websites.Create and edit templates . Multimedia Sound.System analyst skills 49 .Create an image map . User Interface Design & Graphics.Define and investigate a template. Module 7: Create a variety of original graphics and animation. 4.HTML. edit. Jennifer Niederst Robbins and Aaron Gustafson :Learning Web Design:a beginners guide to (X)HTML. and use snippets. a library item. a snippet.Align graphics and text .Control images in backgrounds and tables .Use a table layout to organize a web page.Create pages from templates .A simple guide to HTML:Brian Salter Naomi Langford 2.Understand the business process of the multimedia development industry.Use effective interpersonal communications skills to enhance clarity of ommunication.Create library items and add them to documents . and apply HTML Styles. System Requirements Analysis.

Information system stakeholders and their roles Module3 Business and information systems,- Understanding information as a resource,- Understanding the structure of organizations,- Understanding the culture of organizations,- Types of information systems Module 4 Gathering user requirements and information analysis- Data sampling,- Interviewing techniques,- Creating questionnaires,- Observing stakeholders and their environment(s),Prototyping,- Joint Application Development (JAD),- Rapid Application Development (RAD) Module 5 Data modelling- Entity relationship diagrams, Process modelling,Data flow diagrams,Structured English,- Decision tables, Decision trees Module 6 CRUD synchronization matrices: Data dictionaries and information system metadata, Project management, Gantt charts and PERT diagrams, Feasibility and cost benefit analysis, Economic, technical, schedule, and operational feasibility, Preparing and writing system proposals,- Request for Proposal (RFP),- Request for Comment (RFC),- Working with HW/SW vendors. Module 7 Systems design- Building and testing databases and files,- Building and testing network infrastructure.Writing and testing programs,- Installing and testing purchased software, Systems implementation. Testing, Conversion planning, User training ,Module Systems maintenance, Systems enhancement. Reengineering,- Reverse engineering, System failure recovery, Technical support. Text books: 1.KE Kendall, JE Kendall :Systems Analysis and Design 2.CP Gane, T Sarson: Structured Systems Analysis: Tools and Techniques 3.Donald Yeates,tony wakefield:System Analysis and design References Books 1. E Yourdon, LL Constantine - Prentice-Hall:Structured Design: Fundamentals of a Discipline of Computer Program and Systems Design. 2. R Elmasri, SB Navathe :Fundamentals od database System SECTORAL SPECIALIZATIONS HEALTH CARE MANAGEMENT

Module 1 Historical evolution of health services in India and abroad. Overview of Health Services in India. Health Services A summary of Perspective, The psychological bases of Health, Disease and Case seeking 50

Module 2: Government Health Services Background and Present status,Private Health services: Background and Present status. Module 3: Medical Technology and its assessment: Innovation, Development and diffusion. Appropriate use of technologies, Organizing for Technology Assessment, Methods for assessment Future Considerations Module 4: Health care professionals: Employment trends in the health Care Industry, Supply of doctors, Nursing Shortages and future Role changes, Future Issues for Health Care Professionals. Module 5: Epidemiology: epidemiological Data-Epidemiological Status of some important and common diseases -Epidemiology Management-managing Diseases on epidemiological background. Module 6: Waste management, Classification of waste, Segregation at source, Disposal of waste, Equipments and handling waste. Module 7: Rural Healthcare Management, Introduction- Rural Healthcare Services:Management of Information – Rural Healthcare planning, Infrastructure, Marketing, Control. Thrust Areas in rural Healthcare Services References Text Books 1. Annand, KK, hospital Management New Delhi 2. Stephen, J W and Paul T Introduction to health Services, DelmarSchultz, R J, Management of hospitals

Module 1: Hospital Planning: Introduction, Role of Hospitals, premises of planning, organizing, estimates, design considerations, Hospital Organization and Departmentation:Introduction – Organization ; The Concept – Departmentation: the Perception – Organizing Hospitals – Organizational Structure for Hospitals and Functions of key departments. Module 2: Medical Specialties: overview of the functions and sphere of each specialty oncology, general medicine\e, cardio thoracic, gastroenterology, urology, nephrology, radiology, psychiatry, endocrinology, neurology, and ophthalmology 51

Module 3: Supportive services: general medical services, hospital infection control, special medical services, technical medical services, patient care services-patient counseling for surgical procedures, reception, In patient care, Laboratory, Non technical services, admission and discharge, special procedures, Grief Counseling. Module 4: Hospital administration: Non medical services, equipment planning, staffing, medical records, mortuary services,Hospital Ancillary services-Continuing medical educationP.G./Fellowship/resident programs, Medical seminars and symposia, Library, Pharmacy, emergency, tissue Bank/Organ Donation, Mortuary and Autopsy. Module 5: Manaement of Human resources in hospitals, Dimensions of HRM – Managing the Selection procedures, Underlying Recruitment – Education and Training – Value Orientation in the Medical Profession – Human Capital Vs Productivity Acceleration – Delegation Of Responsibility – Compensation and Motivation policy – Performance Audit – documentation. Module 6: Nursing administration -Nursing care, Operations theatre, Ward management, I.C.U Management.:Safety in hospitals. Module 7: Information System in Hospitals – HIS (Hospital Information System)- Evolution, significance, Objectives. Electronic Health Record, Telemedicine, Clinical Decision Support System, Voice Recognition System, Personal Digital Assistant. Reference Text Books 1. Lederer and Sethi, Pitfalls in Planning, 2. WHO, Hospital Planning 3. Smalley H & Freemand, J, Hospital Industrial Engineering, NY, Rein Hold 1966 OPERATIONS AND MANUFACTURING MANAGEMENT MBA 3036 TECHNOLOGY MANAGEMENT Module – 1: Introduction: Meaning and Nature of Technology, Scope of Technology Management , Definition and characteristics of Technology; Role and Importance of Technology Management. Module – 2: Distinctive features of New Technology ; Key advantages and Objectives, Approaches to Technology Planning and Implementation , Impact of Technology on Decision Making.Implications of Technological World ..


K. Module – 7: Technology innovations . . Stede MBA 3037 SUPPLY CHAIN MANAGEMENT Module – 1: Supply chain management: Introduction.. Integration/Process School. Components of a Supply Chain Management – Customers. Intellectual Property – Protection . Strategic aspects of Technology Management . changes in the technological environment. Information Technology Revolution. Definition. Information. Registration design and Copyrights. Nature of Technological Change . Module – 4: Technology strategy : Definition and types of Technology strategy. Deployment of Technology in New Products. Module– 5: Technological Change . factors that drive the process of diffusion. Manufacturers. Models of the Transfer Process. Logistics. Framework for Formulating Technology strategy . Reference Text Books 1. Managing Technology – The strategic view Lowell W. modes of value chain configuration . major current developments in technological environment . Reasons for collaboration. Suppliers. Module – 2: 53 . Production Function and technological Change . and Schools of ThoughtFunctional. Technology Life-Cycle .V. Concepts.Module – 3: Technological Environment: Levels of environment.Patents. Module – 6: Diffusion and growth of Technologies . Managing technology and innovation for competitive advantage . Distributors. process innovation and value chain. competitive consequences of technological changes. Collaborative arrangements . Narayanan 2. Technology transfer . Principles of Supply Chain.

54 . Changing Role of Information Technology in A Supply Chain : Module – 7: Internet Technologies. ECollaboration. Strategy. Importance of Inventory. Causes of Bull-whip Effect. Module – 4: Coordination in A Supply Chain : Bullwhip Effect. Management of Commercial Bank: Board of Director. Classification of Banks. Transportation.K.Supply Chain Design and Strategies: Nature of integration. Value Chain. Features of Banking. Customer Service Strategy.Sahay 2. Activities of the Purchasing Department. Elements of Supply Chain Strategy – Demand flow strategy. Supply Chain Management. Performance evaluation of Commercial Banks. Drivers of supply chain. and N. Fourth Party Logistics Providers. Information Technology Strategy. Role of Commercial Banks. Multiple Outsourcing. Module – 3: Supply Chain Processes: Management and control of Purchasing Process.Rangraj INSURANCE AND BANK MANAGEMENT MBA 3038 BANK MANAGEMENT Module 1: Introduction of banking: Meaning and Definition of Banking. Textbook of Logistics and Supply Chain Management –D. Bank Net. Advantages and Disadvantages of Outsourcing. Transportation Analysis decisions. ATM. E-Procurement. Framework for Supply Chain Integration. Organisational set up of Commercial Banks in India. Module – 6: Information Technology and Supply Chain Management : Value and Use of Information in Supply Chain . Participants in Transportation Decisions. Overcoming the Bullwhip Effect. Third Party Logistics. E-Business – E-Commerce. Profitability of Commercial Banks.S. Warehousing. Phone banking. Managing Suppliers – JIT Purchasing. Concept of modern banking: Net banking. Modes of Transport. Indian Financial Market and Commercial Banks. Supply Chain Management in the 21st Century – B. Planning and Operation – Chopra Sunil and Pete Meindl. 4. Single vs.Agrawal 3. Vendor Managed Inventory. Process. Module – 5: Outsourcing in a Supply Chain : Outsourcing – Reasons. Logistics and Supply Chain Management – Raghuram G. Reference Text Books 1. Impact of Internet. Collaboration Strategy.

Mechanism of Insurance. Role of Insurance in economic development of a country. NPA: Concept and Definition. Jeevanandam – Sultan Chand 3. Remedial and Corrective measures in managing NPAs. supervisory norms for Banks. Investment Banking. Functions of RBI. Indian Banking – R. Lien and Assignment. Banking Law and Practice – P.Module 2: Central banking system: Definition of Central Bank. primary and collateral securities. Concept of Insurance. Module 4: Merchant banking: -Introduction. Types of Loans: Cash Credit. Module 2: 55 . Role of Merchant Bankers. Pledge. Nature of Insurance. Fund base business: Meaning and Concept of Loans and Advances. Management of Loans and Advances. Mechanism of operation of Loan Accounts. Foreign Exchange & Risk Management – Macmillan MBA 3039 INSURANCE MANAGEMENT Module 1: Introduction: Definition of Insurance. Basle Committee & Basle Concordats.N. Venture Capital Funding.Varshney –Sultan Chand 2. internationalization. Arrangement of international loans .By C. Income Recognition and Assets Classification (IRAC). Foreign exchange and risk management . Non-Fund base Business: Bank Guarantee. ECB ( Extermnal Commercial Borrowing).M. Multiple deposit creation by Euro banks. Reference Text Books: 1. Purpose and need of Insurance. Letter of Credit. Types of Euro –dollar credits . Insurance as a Social security tool. Overdraft. Factoring services. Term Loan.Mode of creation of Charges: Meaning and Concept of Hypothecation.Srivastava –Himalaya Publication 5. Modes of creating charges on securities. Introduction to Foreign Trade . Module 3: Banking business: Employment of Bank Funds. Mortgage. Financial Intermediation function. Management & Organisation of RBI. Concept. Loan Syndication . EXIM Bank: Role & Functions. Legal aspects of Loans and Advances. Organisation of international Banking: off-shore Banking: Paper & functional Module 7: Regulation of International Bank: International regulation of commercial bank. Bancassurance. BA . Module 5: NPA Management: Prudential Norms: Capital Adequacy. Activities of International Banks . Module 6: International Banking: Growth & Development of international Bank.Natarajan –Vikas Publication 4. Double Insurance and Reinsurance. CP & CD’s euro –MTNs. Management of Indian Financial Institutions – R. Parameswaran and S.

Important activities of Life Insurance Cos. Principle of Contribution. Investing and Financing.HOTEL MANAGEMENT Module 1: The Hospitality Industry Meaning & definition. Insurance manager. Post settlement action. Present trends in industry. Salvage. Records and Review. and Certificate of Insurance. Claim documents. Motor Insurance: Meaning.Principles of insurance: Contract of Insurance. Morale. Marketing research. Preliminary procedures. Practice of Insurance . Principle of Subrogation. Complimentary role with other industries. Investigation and Assessment.Insurance Institute of India. Settlement. Providing other services like. Legal aspects. Contribution to Indian and global economy. Module 6: Insurance Manager: Development of Insurance manager: Product knowledge. Requisites of Insurable risks. Persuasive skills and Analytical ability. Surveyors and Loss Assessors. Problems and prospects of hotel industry. Major players in the industry – India and worldwide. Target market. Hotel as an industry. Principles of Life Insurance. Development of hotel industry in India. Personnel management etc.Insurance Laws: Insurance Regulatory and Development Authority Act 1999 (IRDA). Risk manager vs. Behavioral aspects of Insurance manager: Motivation. Mumbai 2. Legal advices. Principles of Insurance – Insurance Institute of India. Loss minimization. Managing claims and losses. Trustworthiness. Mumbai. Operational and support 56 . Underwriting. Concept of Risk. Fire Insurance: Introduction and Concept. Concept of Pure Risk in Insurance. Prospect of Indian Insurance industry Module 7: Insurance and Risk Management: Definition of Risk. Module 5: Functions and organisation of insurer: Functions of Insurer: Production (Sales). Classifications of hotels. Recoveries. Limitation. Module 4: Claims: Introduction.. Consumer Protection Act 1986 (COPRA). Principle of Insurable interest. Reference Text Books: 1. Accounting and other record keeping. Long-term relationship. Rate making. Engineering. Customer orientation. Communication skills. Arbitration. Distinguishing features of Insurance contract. Activities of hotels. Principle of Utmost Good Faith. Module 3: Types of Insurance: Life and Non life Insurance: Introduction and concept. Business target. Characteristics of hotels. Marine Insurance: Cargo Insurance and Hull Insurance. Categories. Liability Insurance: Meaning and Concept. Insurance as a Risk Transfer tool. Levels of service. Emerging markets. Types of Marine Insurance contract. Role of modern Insurance manager in sunrise sector. HOSPITALITY MANAGEMENT MBA 3040 . Health Insurance: Meaning and Concept. Historical evolution and development. Types of hotels. Principle of Indemnity.

Types of catering establishments. Ltd. Stillroom. Marketing Management. Prentice-Hall of India. Kitchen layout and functions. Approach to Hotel Planning .Restaurant. Various sections and their functions of Housekeeping department. P.Service departments of a hotel Module 2: Front Office Management Various sections and their functions of Front Office. 3. Major hospitality distribution channels – travel agents. Coffee Shop.10. International Tourism. Night clubs. Attitudes and attributes of a Food and Beverage service personnel Module 5: Food Production Management Organizational structure. tour operators. Internet Reference Books: 1. Staff Scheduling.Paige. K. Donald F.. Hotel Licenses . Food and Beverage Service areas in a hotel.permission from statutory authorities.Sutton. Tourism and Hotel Management in India .. Organizational chart. Metropolitan Book Co. (P) Ltd. 7.M. Roger. 2. Discotheque. Snack bar. M. Philip Kotler. 57 . Front office Systems. Van Nostrand Reinholdn New York. 4. Dynamics of Tourism. Role of key personnel in housekeeping.S. use of Internet and other latest technologies in food production Module 6: Hotel Human Recourses Management Managing Human resources in hotel Industry: Recruitment. Orientation. Negi. S. Job Description & Job Specifications of F & B service staff. Food Production personnel. Present scenario and future projections of HR issues in industry Module 7: Hotel Marketing Management Marketing functions in hotel industry . New Delhi. global distribution system (GDS). Hotel Front Office Management. 6. Job Specification & Job Description of front office personnel. Hiring.Doswell. Grill room. VNR. Various sections of the Kitchen. Room service. The guest cycle. Job Description and Job Specification .Functions & levels of distribution channels.N. Food and Beverage Control. 9. Marketing Leadership in Hospitality.. Selecting. A. J. consortia and reservation system. New Delhi. R. Banquets. Property Management System Module 3: Housekeeping Management Role & importance of Housekeeping.K. Sterling Publishing Pvt. Sterling Publishing Pvt. Organizational framework of the department (Large/Medium/Small Hotel). Bars. Bardi. Financial management in Hotel and Catering operations . G. New Delhi. Kaul. Hotels for Tourism Development. Ltd. Dr.Food and beverage service organization. The British Hotel and Catering Industry Medlik. Robert Lewis & Richard Chambers. The Hotel Receptionist . 11. 8. Job Description and Job Specification of staff in the department Module 4: The Food and Beverage Service Management Introduction to the Food & Beverage industry. New Delhi. Food and Beverage Service personnel. James A.Anand. and D.duties and responsibilities. 5.M. Bhatia.

Tourism organization and associations: Role and function of W. Historical evolution. customs formalities. type. immigration etc. TAAI. PATA. Metropolitan 2) Profile of Indian tourism – Shalinin Singh 3) Tourism today – Ratandeep Singh 4) Dynamics of tourism – Pushpinder S. Shopping. Types of Tourist.T. procedure for obtaining foreign exchange. Tourism Pricing. Major national and international Tour Operators & Travel Agencies. Refreshment. India Tourism Development Corporation. Jagmohan Negi. foreign exchange counters. procedure for obtaining VISA. Infrastructure & Hospitality Module 3: Tour Operator and Travel Agency Business Tour Operators. issuing authority. growth and development of Tourism. Accommodation. Role and functions of Indian and International Tour Operators & Travel Agencies. procedure for obtaining Passport. present and future – Bukhart 58 . Tourism Promotion. Tourism marketing Mix. Impacts of Tourism. History and development of Tour Operators & Travel Agencies. Entertainment. Gill 5) Introduction to tourism – Seth P. ASTA. Factors influencing growth of Tourism. Organizations and Associations Tourism and Government administrative systems: Department of Tourism.O. Tourism in India and abroad Module 2: Tourism Industry . IATA. Module 5: Travel Formalities and Regulations Passports: function. Definition. VISAS: functions. past. Transportation. Travel Agencies. Tourism marketing Segmentation. Importance of Travel & Tour Operations.MBA 3041 . FHRAI etc.Major & Minor Components Components of Tourism Industry. Sterling 6) Tourism. UFTAA. Importance and role of tourist Guides and Escorts Module 4: Tourism Administration.Attraction. Marketing Functions in Tourism.TOURISM MANAGEMENT Module 1: Tourism Phenomenon Concept.N. types. Module 7: Tourism Marketing Concepts and importance of Tourism marketing. Tourism Advertising Reference Books: 1) Hotels for tourism development – Dr. Other travel legislations Module 6: Foreign Exchange Countries and currencies. issuing authority.

Module 4: Price policies. Module 5: Co operative marketing structure. Wood etc.7) Tourism principles and policies – A. John Wiley AGRO BUSINESS MANAGEMENT MBA 3042 AGRO-COOPERATIVE MANAGEMENT Module1: Concept of rural marketing. domestic price policies. Reference Text Books: 1. New dimensions of cooperative management: G. regulated markets.K. policy making. Module 2: Classification of agricultural products with particular reference to seasonability and perishability. project planning & implementation of cooperative. leadership. A 11) International tourism. Kolis 2. cooperative laws. Sterling 8) Travel agents and tourism – Merrisen James 9) Tourism and cultural heritage of India – Acharaya Ram 10) Culture and art of India – Mukherjee.Thosan 3. Agricultural Marketing: F. chief features of regulated markets. storage and warehousing. Module 6: Professional management of cooperative. regulatory measures by the government. quality control and standardization. concept of micro credit financing. growth and development functions of national agricultural cooperative marketing federation of India (NAFED). Francois Vellas & Lionel Bickerel. Module 3: Price quotations. need for development of cooperative marketing. Marketing Agricultural products: R. transportation and ownership. rules & by laws. Bhatia. financial management issues in cooperative management .L. size and the importance of rural market. planning & organizing functions in cooperatives. government policy on storage and warehousing. edited by Seaton.individual and collective bargaining. factors affecting marketable surplus. Module 7: Marketing management issues in cooperative . Market reports classification and grading. evolution of agricultural price policy. domestic trade in agricultural products. procurement & distribution management in cooperatives.S Kamat 4. Macmillan Business 12) Tourism – The State of Art. Marketing efficiency in agricultural products: Prabhakar Rao 59 . unique features of Indian rural markets.K.

B. fisheries. forest development programmes. C. rural industrialization program. Destruction of forests. Module 7: Production economics. Factors Impeding Safety. classification of forests. social forestry. national forest policy. problem of agricultural marketing. agricultural prices.MBA 3043 RURAL MARKETING Module 1: Importance. importance of forests in national economy. dairy industry. green revolution. Students relating to size of farm and productivity.Agricultural problems of India 2. regional distribution of forests. Module 5: Cottage and small scale industries.Rural credit. Attitude towards Safety. interdependence of agriculture and industry Agriculture and Rural Drought–prone programmes. low productivity of forests and its causes.Indian Rural Economics SAFTEY MANAGEMENT MBA 3044 SAFETY ORGANISATION AND MANAGEMENT Module .2 60 . extent of commercialization of the Indian agricultural sectors. Module . scope. Sadhu & Singh – Fundamentals of Agricultural Economics 3. cattle insurance.1 An Overview of Safety. utilization of land and cropping pattern. marketing of farm products. Module 6: Managerial function and purpose of planning in farm activities – basic principles and concepts of farm planning. dairying and fisheries. irrigation and modern agricultural technology. object. poultry development. Rural development programmes. problems of dairy industry. Mamoria.N.Bhattacharya. Safety and Productivity. intensive cattle development project. Module 3: Animal husbandry. Need for Safety. Farm overheads on fixed costs Capital in farm business Reference Text Book 1. Meaning and role of farm management with its salient features. operation of food project. Module 4: Agriculture and rural development. cooperative credit societies and institution. marketable surplus and marketed surplus. S. government measures. Module 2: Forest resources and forestry development. Importance of cattle. fisheries development programmes.

Industrial Safety by Blake Roland 3. Unsafe Condition. Advantages and Limitations of Safety Organization.3 Role of Management. Displays And Exhibits. Suggestion Schemes. Module .5 Safety Management Techniques. Trade Unions and Bipartite Committee in Safety. Hazards. Personnel Management by C. Text Books 1. Safety Survey.Safety Organization . Safety Audit. Personalized Vs Mass Safety Programmes. Periodicity. Dangerous Recurrence. Procedures. Public Relations. Supervisors. Types. Reportable Accidents. Risks.4 Safety Promotion And Awareness. Mamoria MBA 3045 ACCIDENT PREVENTION AND SAFETY ACTS Module . Workers. Module .1 Definition Of Accident. Checklists And Report Forms.7 Safety Planning. Techniques of Safety Management by Dan Peterson 2. Unsafe Act. Module . Publicity Tools And Kits. Safety Training Programmes. Module . Safety Awareness Meetings. Safety Policy. Module .2 61 .6 Safety Inspirations. Posters.The Size. Injury. B. Safety Sampling. Module . The Qualification and Role of Safety Professionals. The Function and Structure of Safety Departments and Committees. Contests And Competitions. Incident Recall Technique And Job Safety Analysis.

Compilation Of Accident Statistics. Text Books 1. Module . Workman Compensation Act.Factors Leading To Accident . Identification Of Key Factors. Corrective Actions. Analysis and Classification Of Accidents. Heinrich.Situational and Environmental Factors. Nester Roos 2.3 Theories Of Accident Causation . Franklird’s Theory And James Tye Multiple Causation.5 Types And Uses Of Personal Protective Equipments. and Knowledge Management Systems. Module . Management Support Systems.W.Information Systems for Strategic Management: Competitive Strategy Concepts. Mines Safety Act and Environmental Protection Act. Expert Systems. 62 . Types of Information Systems: Operations Support Systems. Module .6 The Factories Act. Meaning and Role of Information Systems: MIS and information systems. Industrial Accident Prevention by H. Module .Heinrich Theory. Dan Peterson.4 Accident Investigation. Safety at work by John Ridley SEMESTER-IV MBA 4001 MANAGEMENT INFORMATION SYSTEM Module1. Hapbura Theory. Techniques of safety management by Dan Peterson 3. Module .7 The Indian Electricity Act.

Integrating Information Systems with Business Strategy. Module4. SCM. Justice and Fairness. Laudon and Jane Laudon : MIS: Managing the Digital Firm. S: Management Information Systems. Artificial intelligent technologies in business: neural network. James.Module2. Jawadekar. Systems approach to problem solving. Decision support systems. 2. System Design (DFD and ER diagrams) Module7. Value Chain Analysis. W. Business Process Reengineering (BPR). virtual reality. Module6. Extranet. Outsourcing as an Option. Mudrick R G: An information system for modern management Pearson. Software Needs. 63 . J. Jawedkar W S: Management Information System (Tata McGraw-Hill. Risks in Information Systems. Internet worked enterprise in MIS. and Strategic Information Systems Framework . Expert Support Systems. sensitivity analysis. ERP. Transaction processing. optimisation analysis. Pearson Education.: Information Technology for Management: Making Connections for Strategic Advantage. Emerging Concepts and Issues in Information Systems: Supply Chain Management. goal seek analysis. Security and Ethical challenges Text Books: 1.Resource Requirements for Information Systems: Hardware and Capacity Planning. Tata McGraw Hill. Ethical principles in business: Utilitarianism. Introduction to Data Warehousing. Module5. and Wetherbe. E. Emerging Concepts in Information System Design and Application. A. Developing MIS systems: System Development Cycle. Tata McGraw-Hill. ERP. John Wiley and Sons.. Module3. fuzzy logic. 2. Executive Information System. Tools of business support systems: what if analysis. Enterprise communication and collaboration . MBA 4002 BUSINESS ETHICS Module 1: Introduction to Business Ethics. Kenneth. Method of Identifying Applications. Turban. Applications: Cross-functional MIS. Decision support systems: MIS support for decision making. Planning for Information Systems: Identification of Applications. 3. genetic algorithm. 5. O’Brien:Introductio n to Information Systems. 2nd edition). 4. McLean. Mahadeo Jaiswal: Management Information System (Oxford University Press) References Books: 1.. Business Planning Systems and Critical Success Factors. E. Customer Relationship Management. System Analysis. Role of MIS: Strategic Role of Information Systems. Procurement Options – Make or Buy decisions. Data Mining and its Applications. CRM.

Module 5: Business and its internal constituencies: Employee issues. Ethics and Environment. K. the individual in the organization. 64 .PHI Publication MBA 4003 BUSINESS ENVIRONMENT AND LAW Module 1. Introduction to Corporate governance. Human and Cultural Environment Module 2.Module 2: Ingraining ethical process in life & work Relevance of ethics in the marketplace. Module 6: Indian Ethics: self and consciousness ethical leadership. Determination of trading partners’ independence . Module 3: Social responsibility of business organizations. Chakraborty. The Economic and Political Environment. International Business : an overview.TMH Publication 4: Organisational behavioud – Robbins. Government influence on Trade and Investments. interdependence and dependence. Reference text Books: 1: Business Ethics: Concepts &Cases – Velasquez-TMH Publication 2: Ethics & the conduct of Business – Boatright-Pearson Publication 3: Ethics in Management – S. Module 4: Board of Governors. Role and responsibilities. The External Environment. Module 7: The description of a highly ethical organization. The ethics of Consumer protection and environment.Types of International Business. .

Partnership Act 1932 Reference Text Books : 1. Negotiable Instruments Act 1881 Module 7.CHERUNILAM 2. Legal Aspects of Business AKHILESHWAR PATHK MBA 4004 PROJECT ( Field Assignment) 65 . Business Environment JUSTIN PAUL 3. Companies Act 1956 Module 5. Importance and dominance of MNCs. Business Law: One should Know AJAY GARG 4. Module 4. World Trade Organisation and Regional Blocks. Contract Act 1872 Module 6. Regional Economic Integration . International Business Environment F. Multinational Corporations-Definition and Meaning.Module 3.

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