Anna Clbson

88A 110
ChapLer 8 uocumenL 3


18930 Lasher 8d
ueLrolL Mlţ
48219Ŵ2334



MrŦ AlberLţ LsqŦ
uelaroţ kaLzţ and uelaroţ
79 salmon aveţ
SeaLLleţ WA 99100Ŵ2432


urţ Mr ueloroţ

ln March 2001ţ Lhe Censon Company acqulred a ma[orlLy of uanLe sLockŦ AL LhaL Llmeţ l
made Lhe sLaLemenLţ ºlf Censon changes uanLe's operaLlng pollcy l'll reslgnŦ"

uld you see Lhe arLlcle ln Lhls mornlng's enLlLledţ ºls uanLe Changlng lLs lmage"?
lL sLaLesţ º8umor has lL LhaL Censon has declded Lo markeL Lhe uanLe producL ln
dlscounL sLoresŦ" unforLunaLely Alţ Lhe rumor ls Lrueţ and l have no alLernaLlve buL Lo
reslgnŦ

My grandfaLher founded Lhe company 30 years ago and he carefully selecLed Lhe shops
ln whlch our producL would be soldŦ º1he uanLe pen wlll one day be ln Lhe pockeLs of
royalLy"ţ he sald aL LhaL LlmeŦ 1he pen ls now a sLaLus symbol among Lhe world's rlchţ
sophlsLlcaLedţ and famousŦ When l [olned uanLe 13 years agoţ l had one goalť Lo
conLlnue Lo markeL Lhe pen as a luxury lLemŦ

Censon's new pollcy ls a huge mlsLakeŤ Lhe company wlll sufferŦ Many crudeţ lowŴprlced
lmlLaLlons of LhaL uanLe pen have appeared and Lhe compeLlLlon wlll be flerce ln Lhe
dlscounL markeLŦ

1he news of my declslon ls belng released aL 10ť43 aŦm Lomorrowţ buL l wanL youţ our
aLLorney and my frlendţ Lo hear lL from me personallyŦ

Slncerely ?oursţ

lna uanLeţ
LxecuLlve Cfflcer of uanLe Þens

f½ n¯ °   f¾    .    °.   ¾   f f f°  f  ¾f¯°f   f J     .       .fn   °¾°.

¯½f°fn f¯f©€f° ¾n f¯  ¯f  ¾f ¯ ° #€ °¾°nf°– ¾f° #¾½ f°–½n# ¾–° #   ¾  fn °¾¯°°–#¾.

  ° #¾f° .

f°–°–¾¯f– #" ¾f ¾ #¯f¾f °¾°f¾ n ¯f  f° ½ n° ¾n°¾ ¾ #D°€°f   ¯¾ f° f °f °f    ¾–°   .f°n  ½n  ¯f°¾€ff° ½ °f f½½ f f°  n¯½ ° € n °  ¾n°¯f    @ ° ¾€¯ n¾°¾ °–  f¾ f f ¯¯  f°  f° f° ¯€ °  f€¯¯ ½ ¾°f   °n  ¾   °ff°   n €€n €f° 9 °¾ .–f° €f €°  n¯½f° f¾f–f°  nf €¾  n  ¾½¾ °n½ n  ¾ #@ f° ½ °°  f ° ½n ¾€ f#  ¾f ff¯ @ ½ °¾°f¾f¾¾¯ f¯°–  #¾n  ¾½¾nf f° €f¯¾ J °©° f°  f¾f– f ° –f  n°° ¯f  ½ °f¾f ¯    °¾°#¾° ½n¾f– ¯¾f  n¯½f°¾€€  .