Dhirubhai Ambani

Dhirajlal Hirachand Ambani • born on December 28. 1932 in Chorwad. Gujarat. • he moved into textiles and opened his mill near Ahmedabad. . • Dhirubhai started off as a small time worker with Arab merchants in the 1950s • moved to Mumbai in 1958 to start his own business in spices.

During 1950s • In the 1950s. • It was found that a young man in his twenties was placing unlimited buy orders for Yemini Rials. was disappearing fast. Young Dhirubhai bought the Rials. . the Yemini administration realized that their main unit of currency. melted them into pure silver and sold it to the bullion traders in London. • Rials. Entrepreneurship‟s true sense lies in the fact that he always looks upon opportunity. the Rial. pure silver coins and was in much demand at the London Bullion Exchange.

Employees could walk into his cabin and discuss their problems with him. The primary business of Reliance Commercial Corporation was to import polyester yarn and export spices. Dhirubhai returned to India and started the Reliance Commercial Corporation with a capital of Rs." . He followed an 'opendoor' policy.00.15.000.• In 1962. • Asia Times quotes: "His people skills were legendary. A former secretary reveals: "He was very helpful.

whose several annual general meetings were held in stadiums. . Dhirubhai was able to convince people of rural Gujarat that being shareholders of his company will only bring returns to their investment. Co. • Reliance Industries holds the distinction that it is the only Pvt.000 investors from various parts of India subscribed to Reliance's IPO in 1977. More than 58.• Dhirubhai Ambani is credited with starting equity investing in India.

9 great management lessons from Dhirubhai Ambani "Small men like me don't inspire big words!" • Dhirubhaism No 1: Roll up your sleeves and help. . be it a power plant for his petrochemical enterprise or a canal to bring water from large distances for his cooling plant. He goes out and builds it himself. • sense of „do it yourself‟ • He does not wait for infrastructure to be created to support his operations.

“He gave courage which we never new we had” . • he gently asked “M” if They needed any help in combating it. • knowledge that he knew and cared for what his team was going through. worked wonders for confidence. • There used to be a time when our agency Mudra was the target of some extremely vicious propaganda by our peers.Dhirubhaism No 2: Be a safety net for your team. and that he was there for Them if needed him.

Dhirubhaism No 3: The silent benefactor. . he never ever breathed a word about it to anyone else • "Expect the unexpected" just might have been coined for him. • When he helped someone.

• his favorite phrase "dream with your eyes open" . he would reply: " No is no answer!" Not only did he dream big.Dhirubhaism No 4: Dream big. but dream with your eyes open. he taught all of us to do so too. "It's difficult but not impossible!" • Whenever a task seemed too big to be accomplished.

Dhirubhaism: Leave the professional alone! • management techniques of him is different • the simplest strategies are often the hardest to adopt." .5. • “let professionals do the work” • This technique enforced responsibility among his team "Produce your best.

6." • This is no miracle. The good news is that your enemies from your previous orbit will never be able to reach you in your new one. By the time resentment builds up in your new orbit. Dhirubhaism: Change your orbit. And so on. Changing orbits is the key to our progress as a nation. constantly! • Dhirubhai's "orbit theory. . you should move to the next level. • when you change orbits. you will create friction.

he managed to achieve many things. • This tendency that he had. to draw people towards him. words in letting me know that I had his trust. and that I had him on my side! .7. manifested itself in much more than countless ways. The arm-around-the-shoulder leader • It was Dhirubhai's very own signature style • Arm around the shoulder With that one simple gesture.…that didthat I belonged.

And succeeded.8. he went full steam ahead and created giants of manufacturing plants with unbelievable capacites. Nor an economist. But yet he took traditional market theory and stood it on its head. . • when everyone in India would build capacities only after a careful study of market. The Dhirubhai theory of Supply creating Demand • He was not an MBA.

It is the spin off when you create something larger. nor about becoming the richest • A by-product is something that you don't set out to produce. it is a by-product. 9.• He did not breathe a word about profits. Money is not a product by itself. so don't chase it .

Success • Success in attaining that goal will eventually ring in the cash. . if you work towards creating a name for yourself and earning a good reputation. For instance. then money is a logical outcome. • People will pay for your product or service if it is good • Sounds too simplistic for belief? Well. look around you and you will know exactly how true it is.

•Thank you .

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