Postgraduate Diploma in Business Management Qualification Guide

Contents
Introduction to the qualification Unit content Mandatory units Unit 1 - Marketing Unit 2 - Financial Management Unit 3 - Management Behaviour Unit 4 - Business Strategy Optional units Unit 5 - Human Resource Management Unit 6 - Communication Process Unit 7 - Business Globalisation Unit 8 - Macroeconomics Recommended reading Assessment criteria/marking guidelines Registering students Moderation Reasonable adjustments Special considerations Progression 3 4 4

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PDBM Qualification Guide

© ATHE Ltd June 2011

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Introduction to the qualification
The Postgraduate Diploma in Business Management is designed to give students an understanding of the responsibilities of senior managers and the techniques they will use to deal with different situations as well as the legal requirements within their role. The qualification consists of 4 mandatory units in which students cover the fundamentals of business management. They then choose 2 optional units to gain more specialist knowledge. Each unit is assessed by an assignment of between 2000 and 3000 words. There is an assignment provided for each unit. Centres may create their own assignments built on the unit learning outcomes and assessment criteria. Assignments can be designed in a variety of forms including projects or timeconstrained assessments. Centre-devised assignments must be approved by ATHE prior to commencement of the programme. Students need to pass all 6 units to achieve this qualification. Students can use ATHE resources and recommended textbooks. However, as this is a postgraduate level qualification, the majority of texts used should be from students’ own research.

PDBM Qualification Guide

© ATHE Ltd June 2011

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2 Analyse marketing objectives when planning a promotional campaign Assessment Criteria 1. Boston Matrix) PDBM Qualification Guide © ATHE Ltd June 2011 4 . Indicative Content  Types of research  Sources of information  Portfolio analysis (Ansoff.2 Evaluate the benefits of segmentation for businesses Learning Outcomes 2 Understand the marketing strategies of organisations. Assessment Criteria 4. 4Cs Demographics Retention of customers Customer vs.1 Identify advantages and disadvantages of primary and secondary research 4.1 Evaluate the principles of the marketing mix 1.2 Design a SWOT analysis for a chosen company Indicative Content  Branding methods  Explanation of SWOT analysis and its uses  Marketing plans Learning Outcomes 3 Understand how sales and promotion is used to promote products within an industry. positive and negative impacts  Targeting Learning Outcomes 4 Understand the role of market research in the selling of products and services.Unit 1 Marketing Unit Aim This unit is designed to give students an in-depth understanding of the marketing function and its importance to any business. Indicative Content  Distinguishing between internal and external influences. Learning Outcomes 1 Understand how marketing principles apply to different businesses. Indicative Content          Components of marketing mix.2 Examine internal and external sources of information available to a business when planning an expansion Assessment Criteria 3. 7Ps.1 Examine the advantage of branding in relation to a chosen product 2. product orientation Market segmentation Market share Market growth Product development and life cycle Price and income elasticity Assessment Criteria 2.1 Evaluate external influences when promoting a specific product 3.

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Signature: Date: Assignment Brief 2000 to 3000 words Produce a breakdown of the principles and processes involved in formulating a marketing strategy including those of market research. Instead you should attempt to address all the assessment criteria through your response as a whole. The response submitted should cover all the assessment criteria listed for the unit. Avoid giving ‘block’ responses. (i. grammar and punctuation. As well as being assessed against each of the assessment criteria you will also be assessed on:      quality of research structure of written work coherence of argument presentation appropriate use of language.Unit 1 Marketing – Assessment Submission Name: ATHE Student No: I confirm that the work contained in this submission is all my own and that any sources of reference have been correctly attributed.e. It is expected that all written work demonstrates a good level of accuracy in spelling. covering each of the assessment criteria one by one). PDBM Qualification Guide © ATHE Ltd June 2011 6 .

Name of Assessor: Assessor’s Feedback: Pass/Refer Re-submission date (if referred) Name of Internal Verifier (if sampled): Name of External Examiner (if sampled): Assessor’s signature: Date: Date: Signature: Date: Signature: Date: PDBM Qualification Guide © ATHE Ltd June 2011 7 .

debt collection  Relationship to cashflow  Cost-cutting measures – variable and fixed  Relationship of expenditure to profit  Impact of cost-cutting and ways to mitigate  Impact of recession  Reactions and effects on variable and fixed costs Learning Outcomes 2 Be able to explain why companies need to raise finance for different purposes Assessment Criteria 2. invoicing system. internal rate of return  Good and bad repercussions  Impact of different ratios on the investment decision Assessment Criteria 3.2 Describe ways a company can raise finance by equity financing Indicative Content  Advantages and disadvantages of all types of finance available for medium-sized companies such as loans. return on capital employed. Assessment Criteria 1. share sales  Reasons for equity financing and advantages and disadvantages Learning Outcomes 3 Be able to conduct an appraisal of the different options available to a company wishing to invest a specific amount of money Indicative Content  Different options available and pros and cons of each – payback.2 Evaluate a proposed investment by using different ratios explaining the difference between them PDBM Qualification Guide © ATHE Ltd June 2011 8 .agreeing credit terms.Unit 2 Financial Management Unit Aim In this unit students will explore the importance to a business of an effective financial reporting process and accounting system. Learning Outcomes 1 Understand the importance of financial management to an organisation.1 Analyse the considerations that a company will need to make before making a major investment 3.2 Analyse how a company can adjust both its variable and fixed costs during economic downturns Indicative Content  Possible causes and consequences of poor credit control  Ways to address .1 Analyse sources of financing for a medium-sized company for both the short term and the long term 2.1 Evaluate the importance of the effective management of cash flow within a Finance Department 1. net present value. overdrafts. payment methods. credit checks.

1 Analyse the published profit & loss account and balance sheet of an organisation 4.Unit 2 Financial Management (cont) Learning Outcomes 4 Be able to demonstrate the importance of preparing reports on the state of an organisation’s finances Indicative Content  Requirements. purpose and use of a balance sheet and p&l account  How is cash flow statement different from balance sheet? Assessment Criteria 4.2 Explain the method and purpose of analysing the cash flow statement and the balance sheet when a company is applying for funds PDBM Qualification Guide © ATHE Ltd June 2011 9 .

make a new investment. It is expected that all written work demonstrates a good level of accuracy in spelling. PDBM Qualification Guide © ATHE Ltd June 2011 10 . grammar and punctuation. Instead you should attempt to address all the assessment criteria through your response as a whole. Task 2 Discuss the best way for the management of the company in Task 1 to decide whether to The response submitted should cover all the assessment criteria listed for the unit. Signature: Date: Assignment Brief Complete both tasks.e. Avoid giving ‘block’ responses. covering each of the assessment criteria one by one). As well as being assessed against each of the assessment criteria you will also be assessed on:      quality of research structure of written work coherence of argument presentation appropriate use of language.Unit 2 Financial Management – Assessment submission Name: ATHE Student No: I confirm that the work contained in this submission is all my own and that any sources of reference have been correctly attributed. (i. Write 500 to 750 words per task Task 1 Critically analyse and interpret a set of company accounts and evaluate the financial performance of the company and suggest how it may be improved.

Name of Assessor: Assessor’s Feedback: Pass/Refer Re-submission date (if referred) Name of Internal Verifier (if sampled): Name of External Examiner (if sampled): Assessor’s signature: Date: Date: Signature: Date: Signature: Date: PDBM Qualification Guide © ATHE Ltd June 2011 11 .

2 Explore the factors which influence individual performance in the workplace Indicative Content  Different management structures and cultures and the possible positive and negative effects on business performance  Influencing factors – e. pay. performing PDBM Qualification Guide © ATHE Ltd June 2011 12 .2 Compare and contrast two approaches to management Indicative Content  Different approaches to management – e. colleagues. Indicative Content  Application and performance in the workplace of motivational theories.1 Propose factors that may impede the success of teamwork 4. Vroom and expectancy theory. Herzberg.1 Analyse different motivational theories and their between two motivational application and performance within the workplace theories . Maslow. autocratic. McGregor. Learning Outcomes 4 Understand teamwork and group dynamics Assessment Criteria 4. paternalistic.  Advantages/disadvantages of each approach  Situations where one approach is more successful and why Learning Outcomes Assessment Criteria 3 Understand the relationship 3. laissez faire. democratic.g. Learning Outcomes 1 Be able to analyse management behaviour in terms of structure and culture Assessment Criteria 1. storming. Maccoby. e. etc.Unit 3 Management Behaviour Unit Aim This unit has been designed to give students a broad understanding of different styles of management behaviour and how they affect a business’s performance. McCrae and Costa – personality dimensions.2 Evaluate the impact of technology on a given organisation Indicative Content  What are the factors that affect good teamwork?  How teams develop: forming. job satisfaction – their importance and interconnection Learning Outcomes Assessment Criteria 2 Be able to analyse the different 2.1 Analyse the relationship between management structure and culture and its effect on business performance 1. Taylor. norming.1 Evaluate one organisational theory and relate it to approaches to management in management in practice the workplace by evaluating relevant theories 2.g.g.

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As well as being assessed against each of the assessment criteria you will also be assessed on:      quality of research structure of written work coherence of argument presentation appropriate use of language.e. PDBM Qualification Guide © ATHE Ltd June 2011 14 . (i. Avoid giving ‘block’ responses. grammar and punctuation. covering each of the assessment criteria one by one). The response submitted should cover all the assessment criteria listed for the unit. Instead you should attempt to address all the assessment criteria through your response as a whole.Unit 3 Management Behaviour – Assessment submission Name: ATHE Student No: I confirm that the work contained in this submission is all my own and that any sources of reference have been correctly attributed. It is expected that all written work demonstrates a good level of accuracy in spelling. Signature: Date: Assignment Brief 1500 to 2000 words Examine the application of one theory of organisation and analyse the linkage between this and the structure and culture of the business. with particular reference to team-working.

Name of Assessor: Assessor’s Feedback: Pass/Refer Re-submission date (if referred) Name of Internal Verifier (if sampled): Name of External Examiner (if sampled): Assessor’s signature: Date: Date: Signature: Date: Signature: Date: PDBM Qualification Guide © ATHE Ltd June 2011 15 .

what it means and how one could be improved  PESTEL – what it means. cultural integration after a merger and product information flows  Reasons for and benefits of organisational audit  Consideration of existing business plans and strategy documents  Analysis of corporate strategic objectives (related to stakeholder needs and business needs)  Who stakeholders are. e. strategic  Step-by-step process of producing a strategic plan for a business  Consider existing structure of business and business ethics  Strategic decision-making tools and techniques Learning Outcomes 3 Understand approaches to strategic evaluation of organisations Indicative Content  SWOT analysis .1 Differentiate strategic planning from operational and tactical planning 2.Unit 4 Business Strategy Unit Aim This unit has been designed for students to explore the importance of having a strategy in business and how to go about implementing one. tactical. Construct an organisational audit of an organisation with which the learner is familiar 1. staff. decision-making processes. incentive systems. Learning Outcomes 1 Be able to analyse business strategy within small.g. including: group coordination problems.2 Prepare a strategic plan for an organisation with which the learner is familiar Indicative Content  Distinctions between and advantages of different types of business planning – operational. structural re-engineering to accommodate rapid growth.2 Examine the significance of a business strategy to a number of stakeholders Indicative Content  Content of an organisational audit.1 Write a SWOT and a PESTEL analysis for an organisation with which the learner is familiar PDBM Qualification Guide © ATHE Ltd June 2011 16 . shareholders. customers  What stakeholders are looking for in business strategy  Risks involved of investment from point of view of different stakeholders Learning Outcomes 2 Be able to develop a strategy for strategic planning Assessment Criteria 2. with examples of each condition  Differences between SWOT and PESTEL Assessment Criteria 3.1. medium and large organisations Assessment Criteria 1. job motivation.

1 Evaluate the resource requirements to implement a new strategy for a business with which the learner is familiar 4.Unit 4 Business Strategy (cont) Learning Outcomes 4 Understand how a variety of business strategies can be implemented Assessment Criteria 4.2 Propose targets and timescales for achievement in an organisation in order to monitor a given strategy Indicative Content  Requirements to implement the strategy including human resources. marketing  Different stages to implement a given strategy with timescales  Importance of targets and monitoring them PDBM Qualification Guide © ATHE Ltd June 2011 17 . travel costs.

It is expected that all written work demonstrates a good level of accuracy in spelling.Unit 4 Business Strategy – Assessment submission Name: ATHE Student No: I confirm that the work contained in this submission is all my own and that any sources of reference have been correctly attributed. Instead you should attempt to address all the assessment criteria through your response as a whole. Avoid giving ‘block’ responses.e. As well as being assessed against each of the assessment criteria you will also be assessed on:      quality of research structure of written work coherence of argument presentation appropriate use of language. PDBM Qualification Guide © ATHE Ltd June 2011 18 . (i. covering each of the assessment criteria one by one). reviewing and developing a business strategy for an organisation. The response submitted should cover all the assessment criteria listed for the unit. Signature: Date: Assignment Brief 2000 to 3000 words Evaluate and summarise the four steps of forming. implementing. grammar and punctuation.

Name of Assessor: Assessor’s Feedback: Pass/Refer Re-submission date (if referred) Name of Internal Verifier (if sampled): Name of External Examiner (if sampled): Assessor’s signature: Date: Date: Signature: Date: Signature: Date: PDBM Qualification Guide © ATHE Ltd June 2011 19 .

quantitative – key points.g. behavioural. classical. Gantt. relates to current workforce behaviour and needs – faster changing nature of contemporary organisations.1 Analyse in detail the recruitment requirements of a major company including legal requirements of the employer 1. Fayol. Assessment Criteria 2.1 Evaluate the Human Relations School of Management in relation to the motivation of staff 2. Structure of a development programme and the benefits. why they evolved and how they are relevant today  Scientific school including: Taylor. e.1 Compare and contrast the classical and scientific schools of management thought developed during the 20th century 3.Unit 5 Human Resource Management Unit Aim This unit has been designed to give students a broad understanding of human resource management and its importance in every business. How motivational factors could be introduced to improve this relationship Key features of the most prominent management theories and situations in which each works best  Methods used to motivate employees – benefits and problems of each  Role of targets in motivating employees Learning Outcomes 3 Know the different ‘schools’ of management thought that have been developed over the last century Assessment Criteria 3. PDBM Qualification Guide © ATHE Ltd June 2011 20 . Follett.2 Develop a programme of professional development and training for a large organisation Indicative Content     What are the recruitment requirements and why do they exist? Legal aspects of employer liability and responsibility and their impact on recruitment process. Learning Outcomes 1 Be able to analyse the importance of workforce planning and explain the difficulties Assessment Criteria 1. Resources required for such a programme.2 Evaluate the relevance of different theories to today’s workforce Indicative Content  20th century schools of management thought. Barnard  How management theory.2 Develop a programme of motivational factors for a small to medium-sized business Learning Outcomes 2 Be able to evaluate the significance of employee motivation and appraisal programmes in a business Indicative Content     Manager’s responsibility to ensure productivity Manager’s relationship with other employees. Gilbreth  Classical administrative school: Weber.

2 Analyse ways in which management styles are linked to staff motivation Indicative Content  Positive attributes of autocratic/democratic styles  Relationship of each to implementing change  Relationship of each management theory to motivation PDBM Qualification Guide © ATHE Ltd June 2011 21 .Unit 5 Human Resource Management (cont) Learning Outcomes 4 Understand the problems of introducing and implementing change in today’s workforce Assessment Criteria 4.1 Evaluate the autocratic and democratic ways of implementing change within an organisation 4.

The response submitted should cover all the assessment criteria listed for the unit. covering each of the assessment criteria one by one).e. grammar and punctuation.Unit 5 Human Resource Management – Assessment submission Name: ATHE Student No: I confirm that the work contained in this submission is all my own and that any sources of reference have been correctly attributed. Avoid giving ‘block’ responses. PDBM Qualification Guide © ATHE Ltd June 2011 22 . Instead you should attempt to address all the assessment criteria through your response as a whole. Signature: Date: Assignment Brief 2000 to 3000 words Using examples (hypothetical or otherwise). Include reference to the classical and scientific schools of management thought. illustrate the importance of employee motivation and appraisal as part of the planning for a major company involving and implementing change in their workforce. (i. As well as being assessed against each of the assessment criteria you will also be assessed on:      quality of research structure of written work coherence of argument presentation appropriate use of language. It is expected that all written work demonstrates a good level of accuracy in spelling.

Name of Assessor: Assessor’s Feedback: Pass/Refer Re-submission date (if referred) Name of Internal Verifier (if sampled): Name of External Examiner (if sampled): Assessor’s signature: Date: Date: Signature: Date: Signature: Date: PDBM Qualification Guide © ATHE Ltd June 2011 23 .

Encoding. Receiver and Feedback  Problems in process that can occur and how to overcome barriers  Mass communication issues 3 Be able to compare and contrast verbal communication with non-verbal communication 3.  Advantages and disadvantages of conveying a message in a particular communication medium PDBM Qualification Guide © ATHE Ltd June 2011 24 .Unit 6 Communication Processes Unit Aim This unit has been designed for students to investigate the different types of communication in business and its importance. telephone. email. Channel. letter etc.1 Evaluate existing processes of communication within business 1.2 Analyse the problems with mass communication when addressing a large number of employees Indicative Content  Stages .Sender/Source.1 Examine the reasons why the same message can lead to different results when using different channels of communication 4.2 Analyse recent examples of bad communication within the business sector Indicative Content  Suiting the medium to the message – face-to-face.1 Explain how communication can be divided into discrete stages 2.2 Propose improvements to ensure greater integration of a system of communication within a multi-national business Indicative Content  Effectiveness of different methods of communication used by senior management and staff  Who the business communicates with (internally and externally)  Ways of improving communication 2 Be able to evaluate in detail each of the main stages of communication 2. Learning Outcomes 1 Understand the concept of communication and how it differs between companies Assessment Criteria 1.1 Explain how culture and gender can change the meaning of communication for different groups of people 3. Decoding.2 Examine the saying ‘action speaks louder than words’ when referring to verbal and non-verbal communication Indicative Content  Impact of cultural and gender differences on communication process and how to overcome these  Albert Mehrabian research on the three elements of communication 4 Be able to analyse and compare different communication channels 4.

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verbal and non-verbal communication. Signature: Date: Assignment Brief 2000-3000 words Make a critical analysis of the communication processes of a multinational business. The response submitted should cover all the assessment criteria listed for the unit.Unit 6 Communication Processes – Assessment submission Name: ATHE Student No: I confirm that the work contained in this submission is all my own and that any sources of reference have been correctly attributed. and the impact of gender and cultural differences in your analysis. Avoid giving ‘block’ responses. grammar and punctuation. covering each of the assessment criteria one by one).e. As well as being assessed against each of the assessment criteria you will also be assessed on:      quality of research structure of written work coherence of argument presentation appropriate use of language. PDBM Qualification Guide © ATHE Ltd June 2011 26 . It is expected that all written work demonstrates a good level of accuracy in spelling. Instead you should attempt to address all the assessment criteria through your response as a whole. Consider the full range of communication channels. (i. recommending improvements.

Name of Assessor: Assessor’s Feedback: Pass/Refer Re-submission date (if referred) Name of Internal Verifier (if sampled): Name of External Examiner (if sampled): Assessor’s signature: Date: Date: Signature: Date: Signature: Date: PDBM Qualification Guide © ATHE Ltd June 2011 27 .

2 Explain the changes in the balance of world trade during the course of the 20th Century to present day Indicative Content  Define trading blocs – pros and cons of the EU as example  Timeline of changes in world trade during 20th and 21st Centuries with reasons for changes 2 Understand the advantages of globalisation to an organisation 2.2 Propose ways in which a business can enhance cultural diversity and innovation Indicative Content  Influence of companies with different values from those of the countries in which they trade  How beneficial social change can be effected through business  Ethical dimension of companies’ responsibilities on global scale  New forms of business relationships to improve diversity and innovation 4 Understand the implications of globalisation for organisations and their management 4. and bring about social and economic change 3.1 Examine why globalisation is of particular interest to employees of a major organisation 4. Learning Outcomes 1 Understand reasons for the growth of globalisation Assessment Criteria 1.2 Propose reasons why globalisation has led to organisations finding cheaper resources Indicative Content  Principle and benefits of economies of scale  Examples of globalisation leading to cheaper resources 3 Understand the cultural dimensions of globalisation 3.1 Examine the advantages of trading blocs 1.1 Examine how economies of scale have benefited specific industries 2.Unit 7 Business Globalisation Unit Aim In this unit students will explore the growth and impact of globalisation on business.1 Propose ways in which individuals and businesses can transform social and economic inequalities.2 Propose reasons why some believe that globalisation has brought poverty and hardship to millions of workers Indicative Content  Differences between working for a small company and working for a big company – implications of global scale  Examples of how globalisation has caused poverty PDBM Qualification Guide © ATHE Ltd June 2011 28 .

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grammar and punctuation. PDBM Qualification Guide © ATHE Ltd June 2011 30 .Unit 7 Business Globalisation – Assessment submission Name: ATHE Student No: I confirm that the work contained in this submission is all my own and that any sources of reference have been correctly attributed. It is expected that all written work demonstrates a good level of accuracy in spelling.e. The response submitted should cover all the assessment criteria listed for the unit. social and economic change and discuss the effects on their employees in particular and on the worldwide workforce in general. Avoid giving ‘block’ responses. As well as being assessed against each of the assessment criteria you will also be assessed on:      quality of research structure of written work coherence of argument presentation appropriate use of language. Instead you should attempt to address all the assessment criteria through your response as a whole. (i. Signature: Date: Assignment Brief 2000 to 3000 words Explain the reasons for the growth of globalisation and critically analyse its advantages for businesses. Suggest ways in which businesses could bring about cultural. covering each of the assessment criteria one by one).

Name of Assessor: Assessor’s Feedback: Pass/Refer Re-submission date (if referred) Name of Internal Verifier (if sampled): Name of External Examiner (if sampled): Assessor’s signature: Date: Date: Signature: Date: Signature: Date: PDBM Qualification Guide © ATHE Ltd June 2011 31 .

1 Evaluate the impact of Keynesian economics on modern economic and political theory and the fiscal policies of governments 1. G<T Economic growth Which fiscal policy to adopt if Chancellor of the Exchequer in the current government and why Positive and negative impacts on companies of different taxation and spending policies and reasons why Multinational companies and economies Exchange rates Recession Employment Assessment Criteria 1. expansionary and contractionary government in influencing the general level of 3. Learning Outcomes 1 Understand the development of macroeconomic theory since 1933 Indicative Content  Influence of Keynesian economic theory on modern economics  Timeline with pros and cons of each new development in macroeconomic theory and reasons for changes Learning Outcomes Assessment Criteria 2 Understand the relationship 2.2 Propose reasons why changes in the level and composition economic activity of taxation and government spending can impact on a major company Indicative Content         Explore each stance: government spending = tax revenue (G=T). PDBM Qualification Guide © ATHE Ltd June 2011 32 .Unit 8 Macroeconomics Unit Aim In this unit students will investigate the role of macroeconomics and how it has developed over the last century to the present day.1 Explain the factors which influence the supply of a product between demand and supply or service 2. G>T.2 Describe using examples the relationship between inflation and aggregate demand Indicative Content  Principle of supply and demand  Impact of globalisation on the trade relationships between countries  Influence of political factors  Explanation of inflation and aggregate demand  Why does the aggregate demand curve slope downwards and upwards and what makes it shift? Learning Outcomes Assessment Criteria 3 Understand how fiscal policy 3.1 Evaluate the three possible stances of fiscal policy has been a tool of the neutral.2 Examine the evolution of macroeconomic theory during the 20th and 21st Centuries.

 Impact of changing rates and effect on the overall economy  Correlation between central interest rates.  Recent UK economic policy Assessment Criteria 4.2 Propose reasons why changes in the Bank of England official interest rates can influence the overall level of expenditure in the economy PDBM Qualification Guide © ATHE Ltd June 2011 33 . inflation and the general level of expenditure in the economy  Impact of interest rate rises of the early 1990's on the UK's economic health.1 Evaluate the impact of changing national interest rates 4.Unit 8 Macroeconomics (cont) Learning Outcomes 4 Understand how monetary policy has been a tool of the government in influencing the general level of economic activity Indicative Content  Bank of England monetary policy towards interest rates in case of economic crisis.

As well as being assessed against each of the assessment criteria you will also be assessed on:      quality of research structure of written work coherence of argument presentation appropriate use of language.e. (i. PDBM Qualification Guide © ATHE Ltd June 2011 34 . and the effect of changes in the level and composition of government spending and taxation on a major company. Avoid giving ‘block’ responses. Instead you should attempt to address all the assessment criteria through your response as a whole. clearly describing the relationship between inflation and aggregate demand and the factors influencing the demand and supply of products. grammar and punctuation. The response submitted should cover all the assessment criteria listed for the unit.Unit 8 Macroeconomics – Assessment submission Name: ATHE Student No: I confirm that the work contained in this submission is all my own and that any sources of reference have been correctly attributed. covering each of the assessment criteria one by one). Signature: Date: Assignment Brief 2000 to 3000 words Critically analyse the development of Keynesian economic theory and its impact on government fiscal policy. It is expected that all written work demonstrates a good level of accuracy in spelling.

Name of Assessor: Assessor’s Feedback: Pass/Refer Re-submission date (if referred) Name of Internal Verifier (if sampled): Name of External Examiner (if sampled): Assessor’s signature: Date: Date: Signature: Date: Signature: Date: PDBM Qualification Guide © ATHE Ltd June 2011 35 .

13th Edition Author: Philip Kotler Publisher: Pearson Education Year: 2009 Unit 2 Title: Finance and Accounting for Business Author: Bob Ryan Publisher: Pearson Education Year: 2008 Unit 3 Title: Management and Organisational Behaviour.Recommended reading Unit 1 Title: Marketing Management. 3rd Edition Author: Dermot McAleese Publisher: Pearson Education Year: 2004 Unit 8 Title: Macroeconomics – Understanding the Wealth of Nations Author: David Miles Publisher: John Wiley and Sons Year: 2005 PDBM Qualification Guide © ATHE Ltd June 2011 36 . 9th Edition Author: Laurie J Mullins Publisher: Financial Times/Prentice Hall Year: 2005 Unit 4 Title: Business Strategy Author: Jeremy Kourdi Publisher: Economist Books Year: 2009 Unit 5 Title: Human Resource Management Author: Sarah Gilmore Publisher: Oxford University Press Year: 2009 Unit 6 Title: Understand the Communication Processes in the Workplace. 5th Edition Publisher: Pergamon Flexible Learning Year: 2007 Unit 7 Title: Economics for Business.

Centres may contact ATHE to request additional guidance on assessment.com or call 01603 283500. please e-mail registrations@atheuk. The external assessment is based on the knowledge and understanding of each unit of the qualification and requires content which has shown some evidence of research and its analysis.atheuk.atheuk. To view the full verification process and associated documentation go to: www.com and click on registrations. This should be both secondary and primary research. To pay for the registration fees go to www. Moderation ATHE is committed to upholding the quality of the qualifications we offer.atheuk. The individual unit assignments will be marked by the internal assessors and ATHE will verify a preagreed percentage of these to ensure standards and consistency.com/howtoregister Students must be registered within 14 days of starting the qualification. There is an assessment of every unit the student undertakes. Accordingly we have a comprehensive internal and external verification system to ensure the assignments submitted are at an appropriate standard.Assessment criteria/marking guidelines All mandatory units must be undertaken as well as two of the optional units.com/procedures PDBM Qualification Guide © ATHE Ltd June 2011 37 . Registering students Our registration system is found online at: www. If you would like any further information on registering students. To see the entry requirements for this qualification go to www. The student has to pass all sections of the qualification to successfully achieve the Postgraduate Diploma in Business Management.atheuk. Upon registration students will receive a unique identification number to be used in any further correspondence with ATHE.com and click on the qualification brochure.

for example allowing candidates extra time to complete the assessment activity  adapting assessment materials. e. If colleges require further information on progression from the Postgraduate Diploma in Business Management to University MBA or other qualifications.com/procedures Special considerations A candidate who is fully prepared for an assessment that is scheduled for a specific time may be eligible for special consideration if:    performance is affected by circumstances beyond the control of the candidate.com or call 01603 283 500 with any progression questions. recent personal illness. but may involve:  changing standard assessment arrangements.com/procedures Progression ATHE has agreements with Universities in which students who complete the ATHE PDBM can progress to complete an MBA.Reasonable adjustments Reasonable adjustments must not affect the integrity of what needs to be assessed. they constitute an arrangement to give the candidate access to the programme.atheuk.g. To view the full special considerations policy go to: www.atheuk. accident. such as providing materials in Braille  providing access facilitators during assessment. serious disturbance during the assessment alternative assessment arrangements which were agreed in advance of the assessment proved inappropriate or inadequate part of an assessment has been missed due to circumstances beyond the control of the candidate. such as removing visual stimuli for an autistic candidate. PDBM Qualification Guide © ATHE Ltd June 2011 38 . such as a sign language interpreter or a reader  re-organising the assessment room. To view the full reasonable adjustments policy go to: www. please email progression@atheuk. Reasonable adjustments are approved or set in place before the assessment activity takes place. bereavement.

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