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REVISED SYLLABUS FOR MBA EXAMINATION 2007-08
FACULTY OF COMMERCE Masters Degree in Business Administration Examination 2007-08 and Onwards (Two Year Degree Course)
Scheme of Examination
1. The duration of M.B.A. course shall be of Two years consisting SemesterI & II in first year and Semester-III & IV in second year. 2. Subject to compliance with the provisions of this direction and of other ordinances in force from time to time, an applicant for admission to this course shall have passed degree examination of Rashtrasant Tukdoji Maharaj Nagpur University or any other recognized University equivalent thereto with 45% aggregate marks for open category and 40% marks aggregate for Backward Class candidates or as notified by the state Government from time to time. Provided that Students admitted through Central Entrance Test (CAP) conducted by Directorate or any other entrance examination conducted by competent authority approved by the directorate of technical education and fulfilling the eligibility conditions prescribed by the Rashtrasant Tukdoji Maharaj Nagpur University shall only be admitted to this Course. a. The Examinations for Semester II and IV shall be held twice a year at such places and on such dates as may be fixed by the University. b. The examinations for semester I and III shall be conducted by the respective Institute / Department and the dates of examination will be announced by the Director of the Institute / Department. 3. The fees for examination shall be as prescribed by the Rashtrasant Tukdoji Maharaj Nagpur University from time to time. 4. Applicant for the examination prosecuting a regular course of study leading to the Master Degree in Business Administration shall not be permitted to join any other course in this University or any other University simultaneously. 5. The ATKT Rules shall be as under (Theory and Sessional shall be considered as separate passing heads) Admission to Candidate should have Candidates should have passed Semester passed in all t he subjects of in all subjects except in four or following examinations of less numbers of passing heads Nagpur University of the following examination First Year MBA Degree examination -Semester- I First Year MBA -Ist Semester Semester- II Second Year MBA Ist semester IInd semester Semester- III Second Year MBA IInd semester IIIrd semester (*) Semester-IV NOTE: (*) The candidate admitted to the fourth semester (final) shall prosecute his / her studies; however, he/she shall not be eligible to fill in the examination form for the final semester examination unless he/she clears all the lower examinations. 6. (a) The examinee of Semester-I (M.B.A) examination shall be examined in the following subjects by the respective Institutes / Department namely: 1. Principles of Business Management 2. Foundation course in Marketing Management 3. Foundation course in Human Resource Management 4. Foundation course in Information Technology Management 5. Foundation course in Accounting 6. Quantitative Decision Making 7. Business Legislation 8. Financial Management b) The candidate of MBA Semester II shall be offered Four Compulsory papers and Two Specialisation Subjects. Each Specialisation Subject shall have TWO papers of 100 marks
each as given below. Semester-II (M.B.A) examination shall be conducted by the University in the following subjects namely: 1. Organisation Behavior & Development 2. Managerial Economics 3. Environment Management 4. Business Research 5. Specialisation – I: Paper- I 6. Specialisation – I: Paper- II 7. Specialisation – II: Paper -I 8. Specialisation –II: Paper- II c) The candidate of MBA Semester III shall be offered Six Compulsory papers and Two Specialisation Subjects. Each Specialisation Subject shall have ONE paper of 100 marks each as given below. The examination will be internal and would be conducted by the respective Institutes / Departments namely: 1. Applied Operations Research 2. Entrepreneurial Development 3. Strategic Management 4. Business Ethics & Corporate Governance 5. Public System Management 6. Project Management and Quality Management 7. Specialisation – I: Paper- III 8. Specialisation – II: Paper- III d) The candidate of MBA Semester IV Examination shall Offer Three Papers each from Two Specialisation Subjects which he/she has opted. Each paper will be of 100 marks and the Project Work of 200 marks. The examination and Project evaluation will be conducted by the University. 1. Specialisation – I: Paper- IV 2. Specialisation – I: Paper- V 3. Specialisation – I: Paper- VI 4. Specialisation –II: Paper- IV 5. Specialisation – II: Paper- V 6. Specialisation – II: Paper- VI 7. Project Report ( from any one of the Specialisation subjects opted )
7. Each paper of Semester I, II, III & IV (M.B.A) examination shall carry 100 marks and
shall be distributed as under: Marks 1] Written examination 80 2] Internal assessment 20 Internal assessment marks shall be awarded by the Head of the Department in consultation with the faculty members subject to moderation by H.O.D./Director and shall be based on: 1) Participation in seminars, case discussions & group work activities 5 marks 2) Class tests, quizzes, individual and group oral presentations 5 marks 3) Submission of written assignments, term papers and viva-voce 5 marks 4) Class-room participation and attendance 5 marks Total Marks : 20 marks The weightage given to each of these factors shall be decided and announced at the beginning of the semester by individual faculty members responsible for the paper. 8. Project Work will be compulsory for each student appearing at the semester- IV (M.B.A) Examination. Project shall carry 200 marks as followsMarks 3
50 50 200 (ii) Two copies of Project work (Printed or Type Written) shall be submitted to the University through the supervisor of the candidate and the Principal/ Director / Head of the Institute/ Department, at least two month prior to the date of commencement of Semester-IV Examination and one copy will be retained by the college/Department for internal evaluation purpose. (iii) A Candidate shall submit with his/her project work, a certificate from the Supervisor to the effect(a) That the candidate has satisfactorily completed the Project work for not less than one session and (b) That the Project work is the result of the candidates own work and is of sufficiently high standard to warrant its presentation for examination. (iv) Candidate shall submit his declaration that the Project is the result of his own research work and the same has not been previously submitted to any examination of this University or any other University. The Project shall be liable to be rejected and /or cancelled if found otherwise. (v) The Project work shall be evaluated through seminar and open defense and Viva-voce at the College/ Department by internal and external examiners appointed by university before Semester-IV Examination. A student appearing for MBA Semester IV Examination will have to pay additional fees as prescribed by the University from time to time.
Project work (Evaluation by External Examiner) Seminar and open defense evaluation (by External And Internal Examiner) Viva-voce by External & Internal Examiner :
9. The scope of the subject, percentage of passing in theory and project will be governed as
per following rules:
In order to pass at the Semester I, II, III & IV examinations and examinee shall obtain not less than 50% marks or B grade in each head of passing of every paper, that is to say separately in the university examination , internal evaluation and in three heads of passing of project work. ii) An examinee who is unsuccessful at the examination shall be eligible for admission to the subsequent examinations on payment of a fresh fee prescribed for the examination together with the conditions of the ordinance in force from time to time. iii) An examinee who has failed at the sessional examination only; shall be required to register himself/herself afresh for doing the sessional work again in the Department / College in the subject/subjects/project work in which he/she has failed on payment of fresh sessional fees as prescribed by the University from time to time. Such students shall complete their Sessional work in the next semester. The Director shall on being satisfied about the completion of sessional work of such a candidate send the fresh sessional marks to the university and these fresh sessional marks shall be taken into consideration for computing his/her results at the examination. iv) There shall be no classification of successful examinees at the Semester I, II & III examinations. v) Successful examinees obtaining 60% or more marks in the aggregate of Semester II and & IV examinations taken together i.e. out of 1600 marks shall be placed in the First Division and those obtaining less than 60% but not less than 50% in the Second Division. The grades awarded by the respective Institute / Department for Semester I shall be mentioned in Semester II mark sheet & III Semester Examination grades shall be
Marks etc shall be as per the University Examination pattern. securing higher division /class and for securing distinction in the subjects shall apply to the examination. o The record of conduct of such examination. Duration. receive a Degree in the prescribed form signed by the Vice-Chancellor. o The result for these examinations should be declared within time limit as per University norms and communicated to the University within stipulated time. THREE periods per week of one hour duration shall be the work load allotted for project guidance for ten students.75 % A 56% . if he has already passed the same examination or an examination of any other statutory University (which has been recognized as equivalent to that examination.mentioned in the Mark-Sheet of IV (Final) Semester Examination issued by the University vi) Provision of Direction No. 10.e. vii) No person shall be admitted to this examination. o For Project work/Research work a batch of TEN students per guide /supervisor has to be allotted by the Institute. 11. B. Guidelines for Conduct of Examination o The question paper should be set in such a manner so as to cover the complete syllabus as prescribed by the University. The Institute will offer the Specialisation proposed only if minimum FIVE students opt for the same.) viii) Examinee successful at the Semester I.Guidelines for Conduct of Semester I & III Examination & Award of Grades by Institute / Department A.44 of 2001 governing the award of grace marks for passing an examination. o The affiliated Management Institutes / Colleges/ Department shall declare the Specialisation it is offering before the commencement of admission process of Semester -I in their Information Brochure and web-site and communicate the same to the University well in advance. o The evaluation should be conducted at Institute / Department by the respective subject teacher. o The pattern of conduct of examination i. evaluation and results should be maintained for a period of at least THREE years by the respective Institute / Department for the verification by the competent authority. III and IV examinations shall. Max. on payment of the prescribed fee. Guideline for Award of Grades The Grades will be assigned in each Internal Assessment Paper on the following basis: Marks Obtained Grades ABOVE 75 % A+ 61 % .Norms of Theory Paper / Project Work: o For all Theory Papers there shall be at least THREE Periods Per week per Subject of One Hour duration. II.60% B+ 51 % – 55% B BELOW 50 % FAIL 5 .
III Semester –IV 1.VI 7. Specialisation – I: Paper.VI 4. Applied Operations Research 2. Foundation course in Information Technology Management 5. Strategic Management 4. Foundation course in Marketing Management 3. Financial Management Semester –II 1. Foundation course in Accounting 6. Foundation course in Human Resource Management 4. Specialisation – I: Paper. Public System Management 6.V 6.IV 5. Specialisation – II: Paper -I 8. Specialisation – I: Paper. Principles of Business Management 2. Environment Management 4. Business Legislation 8.Rashtrasant Tukdoji Maharaj Nagpur University SYLLABUS FOR MBA EXAMINATION Semester –I 1. Specialisation – I: Paper.II Semester –III 1. Specialisation – I: Paper. Specialisation – II: Paper. Business Ethics & Corporate Governance 5. Managerial Economics 3. Organisation Behavior & Development 2.III 8. Specialisation – II: Paper. Entrepreneurial Development 3.II 7. Specialisation –II: Paper.IV 2. Project Management and Quality Management 7. Specialisation – II: Paper.V 3. Specialisation –II: Paper. Business Research 5.I 6. Specialisation – I: Paper. Project Report ( from any one of the Specialisation subjects opted ) 6 . Quantitative Decision Making 7.
II: Foreign Exchange Management Paper.II: Internet Technologies and Trends Paper.II: Project Planning & Financial Strategy Paper.I: Community Health.V: Marketing of Services Paper.II: Brand Management Paper. Financial Management Paper.IV: Industrial relations & labor Legislations Paper.VI: Principles & Practice of Banking and Insurance Group C. HealthCare Management Paper. Documentation & Logistics Paper.III: International Marketing Paper.IV: International Financial Management Paper.VI: India’s Foreign Trade Policy 7 .III: Training & Development Practices Paper.I: Group & Organizational Effectiveness Paper. Marketing Management Paper.V: Health and Hospital Information Systems Paper.I: International Financial Markets Paper.III: Health System Management Paper.VI: Sales & Distribution Management Group B.VI: Health Communication: Development and Dissemination Group F.I: Corporate Taxation Paper.IV: Strategic Management of IT Paper.IV: Export Import Procedures.II: Performance Management & Compensation Paper.V: Software Engineering Paper.V: Human Resource Development strategies and systems Paper.II: HealthCare and Social Policy Paper. Epidemiology and Population Management Paper.IV: Environmental Health Management and Safety Management Paper. Human Resource Management Paper.III: Indian Financial System Paper.VI: Enterprise Resource Planning Group E.V: International Economic Organizations Paper.I: Database Management Systems Paper.III: Innovation in IT Paper.VI: Global HRM: Scenario and practices Group D.IV: Rural Marketing Paper.I: Advertising & Integrated Marketing Communication Paper. International Business Management Paper.Specialisations Group A.V: Security Analysis & Investment Management Paper. Information Technology Management Paper.III: Retail Management Paper.
IV: Livestock Management Paper.VI: Power Pricing & Power Purchase Agreements 8 .I: Agri-Input Management Paper.III: Power Environment Interface Paper. Agri Business Management Paper.Group G.V: Portfolio Management Paper.VI: Bank Financial Management Group I.IV: Basics of Financial Accounting for Bankers Paper.II: Financial Services Paper. Banking & Financial Services Management Paper.V: Hydro Power Resources Management Paper.III: Laws & Regulations to Banking Paper.V: Food Process Management Paper.III: Total Quality Management Paper.I: Energy Conversion & Power Plant Systems Paper.IV: Supply Chain Management Paper.I: Banking in India Paper.VI: Trends in Agri Business Group J. Power Management Paper.IV: Transmissions & Distribution of Electrical Energy Paper.VI: Manufacturing Economics Group H.I: Project Management Paper.II: Agri-Technology Management Paper.II: Electricity Industry Structure & Regulations Paper.V: Operations Management Paper. Operations Management Paper.III: Financial Management for Agri Business Paper.II: Business Process Reengineering Paper.
APPENDIX MBA Examination Semester –I Internal Examination Subject Minimum Paper Maximum Marks 80 100 20 80 20 80 100 20 80 100 20 80 100 20 80 100 20 10 40 100 10 40 50 10 40 50 10 40 50 10 40 50 10 80 100 20 80 100 20 10 40 50 10 Marks 1) Principles of Business Management Internal Paper 40 Management 50 Internal Assessment 2) Foundation course in Marketing Internal Paper Management 50 Internal Assessment 3) Foundation course in Human Resource Management 4) Foundation course in Information Technology Management Internal Paper Internal Assessment Internal Paper Internal Assessment 5) Foundation course in Accounting Internal Paper & Finance Internal Assessment 6) Quantitative Decision Making Internal Paper Internal Assessment 7) Business Legislation 40 50 8) Financial Management Internal Paper Internal Assessment Internal Paper Internal Assessment 9 .
MBA Examination Semester –II University Examination Subject Minimum Marks 1) Organisation Behavior & Development 50 University Paper Internal Assessment University Paper Internal Assessment 3) Environment Management 40 University Internal Assessment 4) Business Research University Paper Internal Assessment 5) Specialisation – I: Paper I University Paper Internal Assessment 6) Specialisation – I: Paper II University Paper Internal Assessment 7) Specialisation – II: Paper I University Paper Internal Assessment 8) Specialisation – II: Paper II 40 University Internal Assessment 20 80 100 20 80 100 20 80 100 20 80 100 20 Paper 100 20 80 20 80 100 20 Paper 100 10 40 10 40 10 40 10 40 10 80 50 10 50 50 50 50 100 40 10 40 10 80 50 Paper Maximum Marks 2) Managerial Economics 50 10 .
MBA Examination Semester –III Internal Examination Subject Minimum Marks 1) Applied Operations Research 50 10 2) Entrepreneurial Development 50 3) Strategic Management 40 50 4) Business Ethics & Corporate Governance 5) Public System Management 40 50 6) Quality Management 50 Internal Assessment 7) Specialisation – I: Paper.III 40 50 Internal Assessment 20 Internal Paper 20 80 100 10 Internal Paper 20 80 100 10 Internal Paper Internal Assessment Internal Paper 20 80 100 Internal Assessment Internal Paper Internal Assessment Internal Paper 20 80 100 20 80 100 Internal Assessment Internal Paper 20 80 100 10 10 40 10 40 50 80 100 10 40 Internal Paper Internal Assessment 80 100 20 40 Paper Maximum Marks 10 11 .III 40 50 Internal Assessment 8) Specialisation – II: Paper.
IV 40 50 Internal Assessment 2) Specialisation – I: Paper.V 40 University Internal Assessment 3) Specialisation – I: Paper.VI 40 University Internal Assessment 4) Specialisation –II: Paper.MBA Examination Semester –IV University Examination Subject Minimum Marks 1) Specialisation – I: Paper.IV 40 University Internal Assessment 5) Specialisation – II: Paper.VI 40 University Internal Assessment 7) Project Report Project shall carry 200 marks Project work (Evaluation by External Examiner) Seminar and open defense evaluation by External and Internal Examiner Viva-voce by External & Internal Examiner Marks Maximu Minimu m m 100 50 50 25 50 25 20 20 Paper 100 10 20 Paper 100 10 80 50 20 Paper 100 10 80 50 20 Paper 100 10 80 50 20 Paper 100 10 80 50 University Paper 100 10 80 50 80 Paper Maximum Marks 13 .V 40 University Internal Assessment 6) Specialisation – II: Paper.
Total 200 100 14 .
New Concepts – E Business.Concept. Gilbert Jr. Analyzing Competition. nature. (c) Feedback Control v) Techniques of Control. Essentials of Management.Comparative study of main features of Japanese Management and Z culture of American Companies. Definition. Importance.Scientific management.Concept. Meaning of direction. Unit III: Management and Administration . Targeting. Characteristics of a good plan. 3.Nature. Unit-II: Marketing Plan . Types of decisions. Making planning effective.Prentice Hall Management (A Global Perspective). correcting deviations.Segmenting. Steps Involved in decision making. Human response to control. Unit V: Decision Making . Paper 2: Foundation Course in Marketing Management 15 . Relationship Marketing. Contribution of Taylor. Limitations of planning.Concepts.Steps in the Marketing Process. Dimensions or Types of Control .Concept of planning. Unit IV: Management Planning . 4. Importance of decision making. Types of plan. Importance. Methods of skills development.Semester –I Paper 1: Principles of Business Management SECTION A Unit I: Introduction . 5. an overview of planning. 5th Tata McGraw Hill Management Stoner. Characteristics of good directives. Unit VIII: Coordination & Direction Concept . Types of Organisation structure. Professionalism of management in India. Importance and Principles of direction. Contingency approach. process of control -setting objectives.6th .Importance and need for coordination.Core Concepts of Marketing. Scanning the Marketing environment. Delegation of Authority Barriers to effective delegation. definition and importance of management.(a) Feed forward control (b) Concurrent Control (Real Time Information & Control). Indian heritage in production and consumption. Functional areas of Marketing. Nature and contents of a marketing plan. Methods of achieving effective coordination. 10th Tata McGraw Hill A Dictionary of Business 3ed. Suggested Readings: 1. SECTION B Unit VI: Organisation . Freeman. Database Marketing. Methods of decision making. planning-control relationship. Is management a science or art? Unit II: Development of Management Thought . Nature. marketing mix. Management ethics and management culture. Heinz Weihrich &Harnold Koontz. . Unit X: Comparative study . Analyzing Buying Behaviour. purpose and scope of management. Span of control.Authority. characteristics of decisions. Stages involved in planning.Management and administration.3rd Pearson Education Asia SECTION A Unit-I: Concepts & Application . Elton Mayo. Brief review of Traditional Techniques & Modern Techniques of Control. Strategic planning in Indian Industry. Management as a profession. organizing and controlling. establishing standards. Committee Decision Making. Principles of coordination. Positioning and Repositioning. Mary Follet. Skills required of manager. Robins . Principle of organization. 2. Weihrich. Marketing Research & Demand Forecasting Unit-III: Analyzing the Market . Classification of skills. function. By Elizabeth Martin – Oxford Fundamentals of Management. Features of good organization structure. Hawthorne experiments. Functions of a manager. Unit IX: Control . Responsibilities and Accountability. Harold Koontz & Heinz. measuring performance. Fayol. Company Orientation towards Market place. objectives. Unit VII: Authority and Responsibility .
Factors affecting Job Design. Marketing Management . Types of channels. Consumerism. Assessment of The Recruitment Programme. Legal issues and ethics. . Cases and Exercises in understanding Job Analysis. Training by Supervisors. Induction & Placement . Tests and assessment of effectiveness of selection tools.Operating control. methods and pricing policies. Product life cycle and new product development. Training Needs Identification.P. Objectives and Importance of Training. Channels of distribution. Global Staffing – Expatriation. adopting the price. Job Specifications & Role Analysis. Factors Affecting Recruitment.Pricing objectives. Unit-V: Pricing Strategies . Unit II: Job Analysis & Design .Tata McGraw-Hill Paper 3: Foundation Course in Human Resource Management SECTION A Unit I: The Strategic Role of HRM . Managing advertising. Strategic control. Types and Techniques of Training and Development. objectives. Strategies in service marketing. Unit-IX: Relationship Marketing & E-business . Unit III: Human Resources Planning & Recruitment Policy . Task Analysis. Employee Separations.New issues – E-Business. Job Description. Public relations and direct marketing. Namakumari McMillan 2. Human resource management in India. Unit IV: Selection. Characteristics and Classification of services. scope. product classification. Qualities of HR Manager. Relationship marketing. Human resource as an asset in organization. Unit-VIII: Marketing of Services .Nature. Unit-VII: Distribution Strategy . Ramaswamy and S. Marketing Management – Planning. Globalization. Unit-X: Monitoring and Controlling Marketing Efforts . Branding & packaging. Types of controlling. Unit V: Employee Growth & Development Training . Channel dynamics and market logistics. Training Areas Identified by Trainers. Importance of Retailing and wholesaling.Introduction of Training. Recruitment Practice in India. Need for Human Resources Planning. Placement – Internal Mobility. Strategic roles of HR manager. Initiating and responding to price changes.Channel design and management.Prentice Hall Inc 3. Techniques of Job Design. Framework for Procurement.Unit-IV: Product Management . Sales promotion. SECTION B Unit-VI: Marketing Communication . Lead Time Planning. Competency approach to job analysis. Introduction to Marketing Management by Adrian Palmer – Oxford University Press. Human Resource Planning System. Need and Importance of Management 16 .Human Resources Planning. product levels. Requisites of effective Induction.Nature. Inpatriation . Need and importance of Marketing control. S. Recruitment Policy. Sources of Recruitment. Marketing audit.Tata McGraw-Hill 4. Transfers. Kotler . Responsibility for Training. Uses. Evolution of the concept of HRM.Evaluating results of marketing strategies implementation and plans. Objectives of Training Methods. New tools /Methods of selection – Interviews. Responsibility for Human Resource Planning. Basic Marketing 15th edition by William D Perreault R. Problems in Induction. Flexpatriation.Selection Process. Classification of Training Methods/Techniques. product policies. Typical Induction Programme – Do’s & Don’ts. Man Analysis. 5. Implementation and Control – V.Understanding the communication process. Importance and future of service marketing. importance and functions. Marketing Management – Rajan Saxena .Meaning of product. Organization Analysis. Induction Programme. human resource management in dynamic environment – External & Internal Environment Systems approach to HRM. Training Organization. Process and methods of collecting data for job analysis. Strategic HRM. Process of Human Resources Planning.Job Analysis – Meaning. The Problem of The ‘Sons of The Soil’. Suggested Readings 1.
Development. 17 . Improving Effectiveness of Training. Evaluation of Training. Reasons of Training Failure.
McGraw.Wage & Salary Administration-Introduction. Text. Block Diagram. Job Satisfaction. Operating systems (MSDOS. Unit IX: Employee Welfare & Social Security . Effective safety management. Forms. Mphasis. Images. K. Social security measures / labour law provisions in India. Components of Multimedia: Graphics. Ninth Edition.SECTION B Unit VI: Performance Appraisal . Performance Tests & Field Review Techniques. Linux). Types & statutory provisions. Unit V: IT Consulting – Basic concepts of business.HR Records Keeping– Process. Excel. Robert M. Unit X: HR Records & Research & Issues . Paper 4: Foundation Course in Information Technology Management SECTION-A Unit I: Introduction to Computers . Wipro BOP.Employee Benefits: Meaning. Suggested Readings 1. Objectives of Job Evaluation. Business. Rediff.Text & cases. Appraisal. Jyothi. V. BPR. Methods of conducting Research . Publication . Job Evaluation. limitations–various methods – Modern & Traditional. Multiple Person Evaluation Methods. Software Project Management. Guidelines for PFP( pay for performance) systems. B. Windows.Hill Publishing co. Attendance. Organization wide Incentive Plans. Unit VIII: Employee Benefits & Incentives . HR Records. MIS HR Reports. Machinery for Fixing Wages. Advantages and Limitations of Job Evaluation. Employee Assistance Programmes.Generation of Computers. Human resource Management – P. Aswathappa. Education and Entertainment. Types of Benefits & Services. Classification of Wages. Job Evaluation Methods. Leave. P Subba Rao.Wayne Mondy. Talent Management. domain-consulting. Networking concepts.Nature. Preparing simple web pages. Social Security: Introduction. AT Kearney etc. 18 . Cases: McKinsey. WNS. Backgrounds. Publication – Oxford University Press. e-bay etc. Personnel and human Resource management . KPO’s: Processes and Domain Expertise. Call Centers. SECTION-B Unit VI: IT Enabled Services (ITES) – Processes.Himalaya Publishing House 3. Gankar. Types. Human Resource Management . Unit II: Working with Computers . Business / Strategic Consulting: Reengineering. 4. Operations Consulting: domain knowledge concept. Publication . HR Formats – Personnel Files. A Text book of Human Resource Management – C. Mamoria & S. Publication . Meta-tags and Hexa-colors. Individual Incentives. Wage & Salary Administration. Progeon. Daksh and EXL etc). Types & Importance. Working of Computer. BPO’s: Captive BPO’s (GE and Dell) and Third Party BPO’s (Infosys BPO. Unit IV: Introduction to HTML . Software Testing: fundamentals and terminology.) Unit III: Multimedia . strategy and operation. Absenteeism. Unit VII: Compensation Management . Unit VII: Software Engineering: SDLC: Concepts and Life Cycle. Rewards and Incentives. Praise and Recognition. Uses and Importance HR Issues – Causes & Impact of : Employee Turnover. Tables. Audio & Animation.Basics.Himalaya Publishing House 2. Incentive Payments : Incentive Plans. Human Resource and Personnel Management – Text and cases.Introduction. Internet and Web (Working with Google. Theories to Determine the Wages. Health & Safety: Legal provisions regarding Health & safety. Software Quality fundamentals. Guidelines to make benefit programme more effective. PowerPoint. Principles of Fringes. Amazon. Noe.Pearson Education 5. Methods (Manual / Computerized). ltd. Agencies. Applications in Games and Animation Industry. Publication. HR Research – Areas of research. Attrition & Retention. Measures to promote Health & Safety. Yahoo. Objectives. Other Incentive schemes. Hardware and Software. UNIX. Group Base Incentive Plan. Outsourcing Function.Introduction to Word. Lists.Employee Welfare: Importance. Using Multimedia at Home. Frames. R. Links. Medical Records. Programming and Flow Charts concepts. Promotions.
Operating / Service Costing. Unit IX: Information Security .2nd Edition. Unit IV: Analysis and Interpretation of Financial Statements . Preparation of statement of cost. e-Commerce. Financial. Reading the balance sheet and other financial data to comment on the financial soundness of the firm. Service Industry. Trojans. Logic Bomb.Management Information Systems 3rd Edn. Simple problems on preparation of funds flow statement and cash flow statement. McAfee.Periasamy. New Delhi. Advantages and Limitations. S. Management control System by Robert N.K. IV and IX through live laboratory sessions. Suggested Readings: 1. classification of accounts. ERP Packages. A. Profit and Loss Appropriation Account and Balance sheet with adjustment. Suggested Readings 1. Management Accounting.P. 2. 5.concepts and conventions. Management Information systems.Management Information System (S.Meaning. e-Business and e-Governance. The nature and scope. Transnational Companies. Antivirus: Norton. Ledger & Trial balance. and preparation of Trading and Manufacturing. D.H.Unit VIII: Enterprise Resource Planning – Concept. Funds Flow Analysis and Cash Flow Analysis:-concept. Chand and company.K. 4. TMH. Gupta S. Reconciliation of Cost & Financial accounts.Introduction to Budgeting and Budgetary Control.New Delhi Advanced Accounts Volume II By M. Unit V: Ratio Analysis . Malicious Programs: Virus.Meaning.Management Accounting for Decision Making and Control. Strategic Planning and Controls for differentiated situations Unit X: Applications . Financial Accounting . Project management and PSE. Principles& Practice by Sharma R. Hacking. Yeats – System Analysis and Design ( Macmillan) Paper 5: Foundation Course in Accounting SECTION –A Unit –I: Introduction .Ratio Analysis . Classification of Cost. Oz. Conceptual Understandings and Applications of Data Mining. Data Warehousing. Gupta . Marginal Costing.classification of various ratios. Types of financial analysis.Objectives. Unit –VIII: Cost Accounting . Unit III: Final Account of Joint Stock Companies . Harry – Information & Management Systems (A. T.Anthony. Note: Students are expected to attain Working knowledge of relevant topics in Unit –II. Firewall. TMH . EVA and Performance Measurement. Problems on Flexible and Cash Budgets. Unit –VII: Performance Evaluation Techniques . Knowledge Management.Overview of Control in Banking and Non banking finance. CA-eTrust. Shukla. Grewal. utility and limitations of financial analysis. Jaiswal – (Oxford) 2. Worm. e-Learning. By M. Symantec. Process costing. Scope and importance of Financial Accounting. Cryptography and Data Encryption. Section -B Unit –VI: Decision Making Techniques . New Delhi 19 . Unit –II: Accounting Books & Record .C. Preparation of Journal. Chand & Col) 5. Classification of Budget. Quotations. Factors affecting MCS. ( Thomson Learning Books) 3. Cost Volume Profit Analysis. Contract Costing Unit IX: New Approaches for Planning and Implementation of Control Systems Overview.Meaning of financial statements. Cost and Management Accounting.S. Rules and principles governing Double Entry Book-keeping system.Final Accounts of Joint Stock Companies – contents. Responsibility Accounting. Unit X: Trends in IT – Definitions. Himalaya Publishing House Management Control System by Sekhar. III. Wheeler) 4.C.Importance. 3. History. tools and techniques of analysis. objective. Cyber Law’s Basics. Profit and Loss Account. Dr.K& Gupta S.
Assumptions. Infeasibility.Introduction to legal aspects of Business in general. Voluntary winding up .Range. Formulation and Solution by Graphical Method: Feasibility Region. N. Concept of Prospectus.Introduction to Income tax act –Definition of assesse. Unit IX: LPP – Transportation . SECTION B Unit VI: Introduction to Operations Research . Characteristics. Unit III: Memorandum of Association. Profession and Occupation (Constitutional Provisions). C. 20 . Addition. Mean Deviation. SECTION B Unit VI: The Income Tax Act. Beri (TMH) 2. Kinds of Companies. Unit IV: Time Series Analysis and Forecasting . Unit V: Winding Up of the Company . Standard Deviation. Coercion. Multiplication using Matrices. Standard Errors of Estimate. Doctrine of ultra-vires.Graphical Method .P. Phases. Directors – Powers. Indian Companies using Operations Research Techniques. Future Scope of Operations Research Industry. Median and Mode. Relief & Exemption. Shares and Debentures – natures. Unit III: Regression and Correlation Analysis .a) Definition (Sec. Laws. Correlation: Types. Trend. Multiple Optimum Solutions. transfer and transmission. Rebate. Definition of Deduction. Coefficient of Determination. Comparison of Mean.SECTION A Unit I: Measures of Central Tendency .Void Agreement (sec 24-30) f) Consequences of breach of contract (sec73-75).Formulation and Construction of Initial Basic Table by Simplex Method and its interpretation. Forecasting. position and duties. Suggested Readings:1. Unit II: Measures of Dispersion .Formulation and Solution by North West Corner Rule (NWC). Mode. undue influence. Unit VII: Indian Contract Act (1872) . Unit IV: Role & duties of promoter. 11 & 12). Unit VIII: LPP . kinds. Least Cost Method (LCM) and Vogel’s Approximation Method (VAM). seasonal variation. Winding up under the supervision of court and Conduct of winding up. fraud. Unit II: The Companies Act (1956) . cyclic variation and irregular variation. Inverse of Matrix. Quartile Deviation.Components of Time Series. Anderson ( Thomson Learning Books) 4.Definition & characteristics of a company. Residential status of assesse. Median. Unit VIII: Intellectual Property Act .Types of Winding up. D.d) Consent – Free consent. Model. Heads of Chargeable Income for salaried.Formulation and Solution. Articles of Association. Theoretical Concept of Duality and Sensitivity. Markov Chains and its application. Regression Coefficient. Provisions & overview. Provisions relating to incorporation. misrepresentation.Winding up by Court. Quantitative Approach to Decision Making.Arithmetic Mean. Vohra (TMH) 3. Freedom of Trade. Quantitative Techniques in Management.Matrices: Concepts. Graphical and Algebraic Method.Definition. 1961 . Unit V: Matrices and Markov Chains . S. lifting the Corporate Veil. Gupta ( S Chand) 5.Regression: Method of Least Squares. Unboundedness. Business Statistics.Scope.Simplex Method . G.2) b) Essential elements of a valid contract c) Competency to enter in contracts (Sec. Unit X: LPP – Assignment . Rank Correlation. Levin Richard & Rubin David – Statistics for Management (Prentice Hall of India) Paper 6: Quantitative Decision Making Paper 7: Business Legislation SECTION A Unit I: Administration of law & legal system in India . Relative Dispersion: Coefficient of Variance. Unit VII: LPP . Quantitative Methods For Business. Doctrine of indoor management & constructive notice. Statistical methods. Optimization by Modified Distribution Method (MODI). Company distinguished from partnership. mistake (sec 13-23).
Financial Management by S. Business Law. importance. Theories of capital structure.M. Symptoms. Mercantile Law – Shukla – 30th Ed.N. organization. 3. – S. Kapoor – S. bonds (Types. Financing approaches for working capital. Srivastav.. Consequences & remedies. Functional areas. Unit X: Consumer Protection Act . causes. growth of SSIs. issues & implications. Responsibilities of finance executive. 5.Scope. Estern Book Co. M. Suggested Readings: 1.Concept of business finance.Govt.Nature and significance. Accounting rate of return.Concept. Financial Management by R. D.Concept.Pub. retained earnings. Watered stock Vs Over capitalisation. 5. structure. by Oxford 21 . Unit III: Capital structure . Kalyani Publishers. significance. Theories. Company Law – Singh Avtar. Computation of leverages. Taxmann’s. Under capitalisation . Consequences & remedies.Concept. Provisions & overview. 2nd Ed. Weighted average cost of capital. debentures. commercial paper & trade credit & bills discounting (b) INTERNAL: Retained earnings. Paper – 8: Financial Management SECTION – A Unit I: Introduction . lease & hire purchase. Chand & Co. privatization. Net Present Value and profitability index.mergers. Special financing needs and sources. dividend valuation models – Gordon. Methods of restructuring. concept of optimal capital structure. Lukhnow Business Law – M. norms & schemes. principles & importance. Capital gearing & leveraging. Kalyani Publishers.LONG TERM: shares. Compounding & discounting. Suggested Readings 1. Financing procedures. Everest Publishing house. relevance and irrelevance concept. public deposits. Walter and Modigliani-Miller models Stability of dividends – concept and significance. Concept of time value of money. buyback & joint ventures. 11th Ed. term loans. Vikas Publication House. features & utility) (a) SHORT TERM: bank finance. Watered Stock. Unit – VII: Capital budgeting . Overview of operations of NBFC’s & Financial Institutions. scope. Practical application of time value technique. Kuchhal. techniques of capital budgeting – Pay Back Method. present value of single amount & annuity. Introduction to Trading on equity. Unit – IX: Financing of small scale industry . policies. 2. 4. finance function. Adequacy of working capital. Over capitalisation – Concept. Depreciation policies. Cost of capital and EBIT-EPS analysis. changing role of project appraisal. Factors affecting working capital needs. Financial Management by Ravi Kishore. Provisions & overview.Need. C. 12th Edition 2004. Bare Acts.. New Delhi 4. Inamdar. Future value of single amount & annuity. Unit V: Dividend policies . acquisitions.Reasons & drivers of restructuring. Right to Information Act 2005. Unit – VIII: Financial institutions .Concept. Unit – X: Corporate restructuring . types. Cost of different sources of finance. takeovers. Methods of forecasting working capital requirements. determinants and factors affecting. Chand & Co. SECTION – B Unit VI: Working capital . split ups. Financial Management by Sharma & Gupta . causes.. Financial Accounting for Management by P.Meaning.Concept. Cost of capital. Unit IV: Capitalization .Unit IX: Information Technology Act 2000 & Cyber Law .Scope. 3. or Private publication 2. meaning. spin-off. divesting. Unit II: Sources of financing . Goals & objectives of financial management. Shah.
Productivity and managerial performance. stages in team development. Theories of Maslow. Teams and team building: selecting team members. Sources and types of values. Force field analysis. ability. Porter & Lawler Model. Symptoms of conflict Causes of conflict. Managing values and attitudes. development Values. dysfunctional teams. Learning and Teaching Strategy Although the 'lecture' will provide a formal framework for each topic area.Substantive and emotional conflicts. Managers in organisations. Unit VII: Conflict . Patterns and trends in values. Pressures for change. SECTION B Unit VI: Foundations of group behaviour . Principal of Organizational Behaviour 4th Ed. Cultural Differences in Motivation.The nature of groups: groups and teams.biographical characteristics. Intrinsic and Extrinsic Motivation. Tata McGraw Hill 22 . McClelland. Luthans 8th Tata McGraw Hill 2. Sources of conflict in organisations.The nature of organisations: Why do organisations exist? Components of organisations. debate. Perceptual mythology. Managing organisational transitions. Individual interventions. commitment to shared beliefs. Modern: Process Consultation Method. 10th. Fincham –Oxford 4. Components of attitudes. other influences on perception. Managing human rights in the workplace. team building. Organisational behaviour and the new workplace. Prentice Hall India Organisational Behaviour: Human Behaviour at Work Newstrom & Davis. Unit II: Foundations of Individual Behaviour . Unit IV: Attitudes and values . multi-disciplinary teams.Attitudes. Survey Method. Change process. Responses to change. Attitudes and behaviour. Attitudes and cognitive consistency. The Domino effect.Nature.Concepts. Smaller group and inter-group interventions. Cohesiveness. Unit V: Motivation. Managing the globalisation of work. Ethical aspects of organisational development. Robbins. Transactional Analysis. Stereotyping. Application of Motivation concept. Herzberg. Organisation Behaviour. Unit X: OD Techniques .Goals of organisational development: Principles underlying organisational development. Job satisfaction as an attitude. Suggested Readings: 1. Team Dynamics: group norms. Dynamics of change. discussion and participation shall be encouraged together with case study work and group activities. informal and formal groups. Unit VIII: Organizational Change . Role of motivation in human behaviour. Resistance to change. Halo effect. and learning Unit III: Perception: Introduction. Organisation Behaviour. Motivation and Health. Self-fulfilling prophecy. pigeonholing and compartmentalisation.Traditional: Grid Training. Levels of conflict. Third Party. Managing new forms of Organisation.Semester –II Paper 1: Organisation Behavior & Development SECTION A Unit I: Organizational Behaviour . Organisational development interventions: Organisation-wide interventions. Individual motivation and motivation in the organization. 9th Pearson Education Asia 3. team loyalty. Value-added managers. By R. levels and dilemmas of change. purpose of teams. The manager's challenge. Team Building. Social Motivation. Unit IX: Organizational Development . The process of organisational development: Action research and organisational development. decision-making behaviour. Organisations as open systems. Strategies for the management of conflict. Managing developments in information technologies. team identity. team roles.
Brooks I — Organisational Behaviour: Individuals. Groups and Organisation Second Edition (Prentice Hall.5. 2002) 23 .
Foreign Capital flows & Balance of Payment-Methods top correct Disequilibria. Causes & Impact. Exchange Rate: Fixed & Flexible. Present scenario of Indian Economy. Ecosystem types – characteristics features. structure and functions of forest. Mishra & Puri.kinked demand curve and cartels. food webs and ecological pyramids.SECTION A Unit I: Nature and fundamental concepts and basis techniques of managerial economics . Forms of production function. Unit II: Natural resources .Market Structures. Elasticity of Demand. Industrial Ecology and Recycling Industry. consumers and decomposers.Concept & measurement. Concept of Asymmetric Information. Forest conservation Act. Cost curves. desert and aquatic ecosystems.Analysis of Demand. 2006. Managerial Economics. Suggested Readings: 1. Managerial economics in a Global economy. incremental pricing. Market intervention by Government-Rationale for Intervention. Unit III: Ecosystem .Environmental (protection) Act. Unit X: Economic Environment of Business . 24 . Basic Mathematical Problems related to demand estimation and elasticity of demand. understanding ecosystems. Managerial Economics. Unit III: Objectives & Equilibrium of the Firm . Unit VIII: Business cycles . Law of variable Proportions. Unit IV: Pricing in practice . Ecological succession. SECTION B Unit VI: National Income Accounting . Unit IV: Environment legislation . Unit V: Market failure .Production & Production Function: Concept.objectives and Instruments. Short term and long term cost output relationship.Justification for International Trade.Monetary and fiscal. Dominick Salvatore. grassland. Symptoms and Reasons. Economies of scale. Unit VII: Macro economic policy . Monopoly.Concept.Perfect Competition. New Delhi 2.Concept. Oxford University Press. Mathematical Problems on profit maximization and Price & Output determination under various market structures. Unsustainable to sustainable development. Unit IX: External Sector Dynamics .Concept of an Ecosystem .Definition.Cost plus pricing. resource utilization. New Delhi 5. Fundamentals– sustainable development. Returns to scale. Environmental Auditing. 2006. Mehta. ecosystem degradation. Preserving resources for future generation. TMH 3. Inflation and Deflation. equitable use of resources for sustainable life cycles. L. Scope & importance. estimation of demand. 2007. and associated problems. Issues involved in enforcement of environmental legislations. Suma Damodran. types. Thomson learning Press 4. Role of an individual in conservation of natural resources. P. the rights of animals. Himalaya Publishing House Paper 2: Managerial Economics Paper 3: Environment Management SECTION – A Unit I: Introduction to Environment Management . People in environment. transfer pricing and price discrimination. Indian Economy.Renewable and non renewable resources. The wild life protection Act.Factors determining Economic environment of Business. Managerial Economics. Dwidevi. Sultan Chand & Sons. Cost concept. Convertibility of Rupee (Current & Capital Account). Effectiveness of Monetary & Fiscal Policy with respect to Indian Economy. Concept of multiplier.institution in environment. Techniques and Importance of Demand forecasting. Unit II: Production & Cost Analysis . Measures to control Business cycles. Clearance / Permission for establishing Industry. causes and control of inflation. Determination of Income & Employment. Environment Impact Assessment. Monopolistic Competition & Oligopoly . Need for public awareness. Structure & functions of an ecosystem-producers. Significance. food chains. The water (prevention and control of Pollution).
Role of individual and institution in preventions of Air pollution.Definition Air pollution. Industry households. poaching of wildlife. Surface condition. human heritage. Objectives and Types of research. Productive use value. Management of water: Hard & Soft water. Environmental Studies by Rajagopalan. SECTION – B Unit VI: Air Pollution:. 4. Decertified areas. rehabilitation of affected people. Hotspots of biodiversity. water. man-wild life conflicts. texture. Moral. Community biodiversity registers (CBRs). risk due to chemicals in food. published by A. Environmental Research Institute such as NEERI etc. Insitu and Exsitu conservation of Biodiversity. effects & control. Urbanization.Unit V: Human population & environment . Unit VII: Water and marine Pollution . Forest. thermal and nuclear pollution. causes.Definition water pollution. Afforestation. published by Excel Books 3. Unit IX: Biodiversity . Role of individual and institution in preventions of Noise. Environment management by N K Uberoi”. soil. industry runoff degradation due to biological changes. Equity disparity in western and eastern countries. Conservation: energy. causes. chemical fertilizers & Pesticides. SECTION A Unit I: Introduction . Run-off. Research Process. Cancer and environment. Acid Rains. published by Macmillan 2.Pub. Pollution by sewerage. Ethical. Students be exposed to at least one local field visit to document on the Ecosystem Structure. common property resources. infectious diseases. P K Sikdar. contents. pollution due agricultural patterns. causes. effects & control. social justice.Definition soil pollution. Environmental Management by S K Agrawal”. Women and children Welfare. strategies for conservation. Thermal & Nuclear Pollution . S C Deb”. Need for gender equity. Information technology in environment and human health. Suggested Readings 1. Self initiation. equitable use of resources. Paper 4: Business Research 25 . Nutrition and health rights.H. Role of individual and institution in preventions of water & marine pollution. Relevance & scope of research in management. HIV/AIDS.biodiversity at genetic. Causes. Value education – environmental values. ecological degradation. publishing Corporation. variations among nations. Family welfare Programmes-methods of sterilization. forest. Public awareness– Using an environmental calendar of activities.P. The field notebook maintained by the student would be evaluated as a part of internal assessment at the end of the session. effects & control. Human rights –Equity. published by Jaico Publishing House. Unit VII: Noise. effects & remedies. Waste land Management: causes. Soil Pollution:. Population explosion.Global population growth.Construction of dams: problems and concerns of resettlement. Pollution sites. Plantations. Definition of nuclear pollution. Radiation. aesthetic and optional value if diversity. Environment & human health-climate and human health. Common endangered and endemic plant and animal species of India.Meaning. Nuclear accidents. species and ecosystem levels. Social. Urban and rural equity issues. Value of diversity– Consumption use value. India as megadiversity nation.Definition of Noise pollution: Sources or Causes effects and control. A text book of environmental by K M Agrawal. water related diseases. contaminants. effects & control. Environmental ethics– issues and possible solutions. Unit X: Social issues and environment . pollution: Vehicles. Swapan Deb”. effects & control.Introduction. effects and control measures of urban and industrial waste. Definition of thermal pollution. Sea water pollution & degradation of Marine. Ozone layer depletion. grazing desertification. 5. Bio-geographic classification of India. Green house effect. valuing nature. Environment management by Dr. resource consumption patterns and need for equitable utilization. Causes. valuing cultures. By Oxford. Role of individual and institution in preventions of Soil pollution. Research Approach. intellectual property rights (IPRS). Global warming. Threats to bio-diversity–habitat loss.
Unit II: Research Design . Use of advanced technology in Research Design. preparing research reports. Unit IV: Measurement & scaling techniques . 1997) Paper Paper Paper Paper 5: 6: 7: 8: Specialisation Specialisation Specialisation Specialisation – I: Paper.II – II: Paper -I –II: Paper.General management. Types of Research Design. Characteristics of a good sample Design. Unit VII: Analysis of data . Editing and Tabulation. Probability & Non Probability sampling. (Thomson Learning Books) 2. Roger : Management Research. Basic principles of experimental Design. Survey Errors. Unit VIII: Testing of hypothesis . A Survey based mini-project should be undertaken by the students to orient them about basics of research.I – I: Paper.Field work. Unit IX: Interpretation of data .Features of good Design.Steps in sample Design. Data coding. Suggested Readings: 1. SECTION B Unit VI: Collection and Processing data . Unit III: Sampling Design .Errors in measurement.Analysis of Variance. 1993 5.Procedure for hypothesis testing. Dwivedi – Research Methods in Behaviourial Science (Macmillan) 4. Research in functional areas – marketing. G C Beri third edition (McGraw Hill) 3. : Exploring Research. Bennet. HR and Production. Discriminant Analysis. ILO.Techniques of Interpretation. Multi Dimensional Scaling. (Prentice – Hall. Use of statistical techniques for testing of hypothesis. Conjoint Analysis. Collection of secondary data. Zikmund : Business Research Methods. Report writing.Primary data – questionnaire and interviews. Layout of a project report. Neil J. Marketing Research. Unit V: Methods of data collection . Use of computer and Information technology in data collection. Unit X: Research in management . Role of Research analyst.II 26 . Small business innovation research (SBIR). Software Application in SPSS. Cluster Analysis. Advanced Data Analysis TechniquesFactor Analysis. Salkind. finance. Scaling and scale construction technique. Test of sound measurement.
Paper 2: Entrepreneurial Development SECTION A Unit I: Entrepreneurship . Unit VIII: Simulation II . Vohra – Tata McGraw Hill 3. EDI. NIESBUD. Chand & Co. Applications of Simulation. PERT vs. Unit X: Application of Computer in ORT .Creativity and Innovation. Barriers to Entrepreneurship (Factors affecting Growth of Entrepreneurship). Graphical Method. Relationship with the Economic Development. Sharma . Quantitative Techniques in Management by N. Social Responsibility of Entrepreneurs. Forms of Ownerships. Unit V: Replacement II . Operations Research . Unit V: Entrepreneurial Support Systems . Financial Plan. The NGO Factor in EDP-INDIA Corporate Social Responsibility (CSR): NGO’s in India. Venturing an Enterprise. Career Planning. Processing ‘n’ jobs through 2. Mergers and Acquisitions. SECTION – B Unit VI: Sequencing .Concept.Equipment Fail Suddenly (Group Replacement).Replacement Policies: Equipment Deteriorate Gradually. Operations Research – Hira and Gupta – S. CPM. Retail and Services Business. SECTION B Unit VI: Location and Layout Decisions . Staff Replacement. Methods of Matrices. Arithmetic Methods. Unit II: Entrepreneurship Trends . Packages. Two Person Zero Sum Games and their Solutions.Entrepreneurship Development in India: Issues and Opportunities.Semester –III Paper 1: Applied Operations Research SECTION – A Unit I: Game Theory .Strategic Management.Rules of Network Construction. Dynamic Programming vs.Location decisions for Manufacturing.Introduction. Franchising. Introduction to Operations Research. Game Models. Theory of Achievement Motivation. DIC. Business Ideas Generation Process. Time Value of Money Considered. Unit VII: Simulation I . Unit VII: Entrepreneurship in India . Practical Use of these Packages.Resource Analysis and Allocation (Crashing). Unit IV: Replacement I . Agency supporting entrepreneurial development Industrial estates. D.Identifying & Developing Entrepreneurial Potential. 3 and ‘m’ machines. Unit III: PERT/CPM II . Cases from Indian Industry. Critical Paths and Floats). K. Buy or Lease Decisions. McClelland’s Experiments.Activities of SIDBI.Simulation of Inventory System. Network Analysis (Forward Pass. Terminology & Assumptions. Evaluation of Business Idea. Choice of Entrepreneurship as a Career. 27 . Dynamic Programming & Resource Allocation. Linear Programming. Queuing Model [M/M/1: (∞/FCFS)]. Algebraic Method. NABARD Government policy. Generation of Random Numbers. Suggested Readings:1. Monte Carlo Simulation.The ED Cycle. Financial Considerations (Cash Flow Management.Terminology.Introduction. Build.McMillan 5. Backward Pass. Advantages and Disadvantages of Simulation. Unit III: Business Idea . Probability in PERT. Women Entrepreneur’s. Unit II: PERT/CPM I . Layout and Design Considerations. Small-Scale Sector in India. Unit IX: Dynamic Programming . Unit IV: Business Plan .Introduction. Types of Entrepreneurship. CSR. Simulation of Queuing System.Paneersevam – Prentice Hall of India 4. Building the Business Plan. Simulation of Investment Problems.Hillier & Liberman – McGraw Hill 2. Simulation Process. Operations Research – J. Business Plan).
Chand & Co. Vertical. V S Ramaswami.Techno economics innovation and entrepreneurship. Khanka – Entrepreneurial Development (S. Tata McGraw-Hill. PublicationMacmillan. Logistics. Unit X: Strategic evaluation. Ancillarization in India.S. Robert D Hisrich . Unit III: Internal & Resource analysis . Delhi. Power & organisation culture. Hierarchy of objectives & strategies. Strategic management process. S. conglomerate. B) Diversification. Desai. 2. International strategy & competitive advantage. Industry Analysis a) A Framework for industry analysis b)Michael Porter’s Analysis c)Usefulness of industry analysis. Fundamentals of Six sigma approach for continuous improvement.Reasons for globalization. S Namaumari. International Portfolio Analysis. Competitors analysis Unit IV: External analysis . Human Resource strategy. d)Life cycle or Arthur D Little matrix. Differential strategy and Focus strategy. Marketing strategy. Strategic decision making. Unit VII: Portfolio Approach & analysis . Unit II: Strategic Intent . Ancillarization. Kuratko. Entrepreneurship 6 th edition. C) Expansion through Cooperation. Global expansion strategy.Backward area benefits. Resource analysis. Leadership. Fiscal incentives. Procurement of industrial equipment. marketing support. Unit VIII: Global strategy . Organisational objectives. Unit V: Strategy Formulation (Case study) . The quality imperative: continuous Improvement to build customer value. E) Retrenchment – Turnaround. 4. b)BCG Matrix c) General Electric’s Business Screen.Operations strategy. Concept of synergy -Core competency. Strategy and Tactics.A) Business Level strategy. Horizontal. Liquidation. Suggested Readings: 1. Ancillary Opportunities in different Economic Sectors: Agro Industries. SECTION – B Unit VI: Business Level strategy & Functional level strategy . BPO. No change. Mission & goals. e) Balance scorecard. B) Functional level strategy . Banking and Finance. Strategic Planning & Formulation of Corporate Strategy. Low cost strategy.Interpreting the five forces model.SWOT analysis.a)Portfolio analysis. Competitive analysis . Selling out Bankruptcy.) Paper 3: Strategic Management SECTION – A Unit I: Strategic management . Unit IX: Financial incentives . Profit strategies. Captive Company Strategy. Socio-psychological factors influencing entrepreneurship development.Competitive advantage. Merger. Preparation of Vision & Mission Statement.Introduction to strategic management. Vasant (2003). Market entry strategy. Ancillaries & Industrial Development. Acquisitions. Schemes for educated unemployed. Chary – Business Gurus speaks ( Macmillan) 5. (Thomson Learning Books) 3. Small-Scale Industries and Entrepreneurship. India. Difference between Policy.Vision. Control & continuous Improvement . setting of Objectives. Merits & Demerits of SBU.(separate variables in details).Environment analysis a)Components of External environment b)Components of Internal environment c)Environmental scanning.a) Organisation capabilities & competitive advantage b) Value chain analysis.Unit VIII: The Industry and Ancillarization Entrepreneurship & Industry.Establishing strategic evaluation & control. 28 .Entrepreneurship – A Contemporary Approach. Subcontracting System. Himalaya Publishing House. Suggested Readings: 1.7 s framework. Financial strategy. Joint ventures & strategic alliances D) Stability -Pause/proceed with caution. advantages & disadvantages. Supplier Organization Network Global Aspect of Entrepreneurship. Unit X: Entrepreneurial behaviour . Unit IX: Strategic Implementation . Strategic Business Unit (SBUS).Concentric.Corporate level strategy: A) GrowthConcentration.
The Ethical Organisation in the Boundary less World Ethics in Recruitment and Selection. P. Corporate code of ethics – Formulating. Unit IV: Organizational Ethics . Social Responsibility – Concept of CSR. Values & Ethics – Meaning & Types of Values. Ethics in Pricing.Objectives . Unit V: Business & Society . Affirmative Action HRM and Employee Well-Being Civil Liberties. New Delhi. Sexual Harassment. J.2. Friedman’s Economic theory.J. Patents. Product Design. Publication-Tata McGraw. Principle of Social Benefit.Business & its stakeholders. Software Piracy & Hacking. Ethics in product labeling and packing. Management Policy & strategic Management – R. Banerjee (Himalaya Publication) 3. Corporate Governance codes – Cadbury report. Ethics in Intellectual Property Rights.R. Business Ethics – Concept & Practice . Unit IX: Ethical Issues in IT . Public Policy approach & role of NGO. Advantages. Auditing Process. Alcohol and Tobacco Promotion. Suggested Readings: 1. George Frynas. Designs. Quality standards. Paul Finlay Publication. Obligation to inform consumer. Jr Publication-Tata McGraw. Safety. Types of Organization. CII recommendations . Security Threats.Hill Publishing Company Limited.Ethical issues in Production management Services. Discrimination. Ethics in Marketing research. Unit II: Ethical Decision Making . Ethics and Equality – Gender Bias.seller relationship. Unit VII: Ethical Issues in Marketing . Arthur A. By Oxford Press 29 . Ethical Action–Morals. Ethics in promotion. Religiousness and Law. Business Ethics.Introduction. Agalgatti & R. The Indian Business scene. Global Strategic management – Kamel Mellahi.Hill Publishing Company Limited. issues. Insider trading. Mill & Bentham’s Utilitarianism theory. Ethics Audit – Formal committees. Occupational Testing and Psychometric Instruments: an Ethical Perspective. Unit VIII: Ethical Issues in HRM . Strategic Management .An introduction. Principle of Justice and Principle of Lawfulness. A. Principle of Neutralization.B. Trademarks. Richard B Robinson.Corporate Governance for public sector. implementation Professionalism and professional ethics code. Case studies – Tata Finance. Aristotle’s Virtue based ethics and Narrative based ethics – Case studies on inspirational life stories of individuals. Accessibility. Unit III: Business Ethics . Paper 4: Business Ethics & Corporate Governance SECTION A Unit I: Ethics . Green Marketing. Copyrights.Organizations& Organisation culture.9 th Edition – John A Pearce II. Computer crimes & Preventing it. 5. Dichotomy. Moral development pyramid. Srivastava Publication – Himalaya Publishing House. Flexible Working Patterns. Principle of Duty. New Delhi.Normative Framework –Principle of personal benefit. Ethics in Business & Management . Thompson Jr. H. Banerjee – (Nirali Publication) 2. Employee Participation and Involvement. Ford Pintocase. Morality. 4. the Employment Interview.Ethical Issues in IT & ITES – Privacy. Environmental Ethics – concerns. Property. Social and Ethical criticism of Advertising & Media. Concept of ethics. Presenteeism and the Impact of Long Working Hours on Managers. Crafting & executive strategy -14 th edition.M. Principles of Ethical Marketing. Ethical Concerns. Internet Crimes & Computer Abuse. Professional Loyalty The New Pay: Risk and Representation at Work. Categorical Imperative. by Crane – Pub. issues & case studies. Ethical approaches to buyer. Conditions of Worth and the Performance Management Paradox. Corporate Governance & Investment – ethical investing. Kant’s Deontological theory. 3. Business ethics rating in India. Strickland III. Beliefs. Unit X: Ethical Issues in Industry . Features. LPG & Global trends in business ethics. Accuracy. P. features. Enron case & UTI case. Ethics for IT Professionals & Its users. New Delhi. Nepotism.Oxford University Press. SECTION B Unit VI: Corporate Governance .Ethics in Business – Myth & Reality. Approaches / Theories of ethics – Gandhian Approach. Ethics in dealership decision.
C. Mathur. 30 . U. Business Ethics. C S V Murthy. 5. Corporate Governance & Business Ethics – (Text & Cases).4. Himalaya Publishing House Macmillan India Ltd.
energy use Patterns and scope for Conservation. C. Planning methodologies. T.Organizational Studies and Infrastructure Developments from Road Transport. management and financing in Telecommunication. Case: NHS (UK). Impact of Telecommunications on rural development. State and Federal Agencies responsible for infrastructure development and their role in Regional Planning Process. Sardar Sarovar. 1989.Organisation for Energy Management: Goal setting in Energy Management. Concept of Public System. Regional. Health system: Characteristics. Biomass as a source of energy. Maintenance. Renovation. Utilization of solar energy. Secondary and Higher Education. Sreedharan (Konkan Railway). Energy crisis. “Energy Technology Handbook”. Bhakra Nangal and Maharashtra Jivan Pradhikaran. Government & public welfare. Water harvesting. Unit IX: Public Infrastructure Management-2 . 3. Concept of Investment in Man. Central Railway. Cases: Western Coalfields Limited (WCL). Education and Economic growth. of India. International Comparisons." Hudson. McGraw-Hill. Public Enterprise Policy and Reform Measures. Concept of Public Goods & services. 1996 Donglass. MECL. GVK. Local. Airports and Shipping Ports like PWD. BSNL and Telecom Commission.Role of Telecommunication. T.SECTION A Unit I: Introduction . Chandrashekhar (Administrative Reforms). NMC (SETU). Railways. informal. Public Enterprises Survey. 4. 1997 Bureau of Public Enterprises. New Delhi. Vilasrao Salunkhe (Pani Panchayat) and MS Swaminathan (Gender Divide) etc Unit X: Emerging Trends . Strategies of Development of Education System. 5. Marketing Problems of Public Enterprises. “Ideas that have Worked” by Department of Administrative Reforms and Public Grivances. NIT.Understanding the state of the economy.N. Non conventional sources of energy. Types of Public system.Privatization. Overview of the Infrastructure Management Process. Rehabilitation. Haas. Strategic management in health care. Organization. Unit III: Energy Management .concept.System analysis and system dynamics in health care. Construction. and Uddin. Unit V: Management of Education System . 1977 Chaturvedi. Primary. Public Private Partnership (PPP) . Scientific utilization of Agriculture water. 2004. DLF. Cases: Ivy League. Penguin / Viking. MRSAC (Maharashtra Remote Sensing Application Center) etc. Systems of Education in India: Formal. (ed) “Training in Public Administration: The changing Perspectives”. Suggested Readings 1. Weaknesses & Issues of the Public System in India. MIHAN. Unit VIII: Public Infrastructure Management-1 – Definition. Mobilizing resources for expansion. C-DOT. GMR. Organizational Forms and Working of the Board of Management. The role of Civic Organizations and Private Sector. IIT’s and IIM’s. irrigation projects. New York. The Indian Institute of Public Administration. Quantitative foundations of health services management.Objectives and Roles of Public Enterprise. DoT. Unit IV: Water Resource Management . Yale.Education as Development Priority. Energy Audit. Case: Suzlon.Objectives and organization of water resource Management. MOIL and MSEB etc. "Infrastructure Management: Design. The option of Nuclear energy in the developing countries. S. 1994-95. Power. New Delhi 31 . MSRDC. Infrastructure scenario in Nagpur: SEZ. Strengths & weaknesses of privatization & PPP. Unit II: Public Enterprise Management . Profile Study: RC Sinha (Mumbai-Pune Expressway). McGraw Hill. Unit VII: Health Systems Management . Water crisis management flood and droughts. SECTION B Unit VI: Management of Telecommunication systems . Cases: Jalswaraj by Govt. Cases: BEL. MADC. Role of PPP in development of Public systems. New Delhi Paper 5: Public System Management 2. Optimization techniques for water resources projects. Problem relating to supply and timely use of water in cities and towns. Effects of technology and scale on cost of service. Energy Pricing. Goals and functions. PPP Agreements in India. Role of Government in Public System. TATA Energy and Reliance Energy etc.
Introduction to Statistical Quality Control. BVQI: Bureau Veritas Quality International and TÜV. Paper 6: Project Management and Quality Management SECTION A Unit I: Introduction to Project Management . Project Life Cycle. Control Charts for Attributes. Classification of Hazards. Monitor. Direct. Product Life Characteristic Curve. Abhinav. Unit IX: Quality Techniques . TOYOTA WAY. Reliability Health and Safety: Defining Reliability. American Techniques. J B G. Company Safety Statement. A Managerial Approach. Davidson Frame. Control and Close a Project. Reliability Engineering. Ramaiah. Unit X: Standards and Certifications . Lindsay: West Publishing Company 1996. Unit VIII: Strategic Quality Management . Process Interactions and Process Mapping. Reliability Function. Capability Index. Introduction to Quality Control: Kaoru Ishikawa. Chatuvedi. “India’s Rural Telephone Network”. New Delhi. John Wiley & Sons. 2003. New Delhi. Chapman and Hall 1992 ISBN 0412435403 5. 1987.Overview of quality. Course Text. Unit III: Knowledge Areas I – Process Flow Diagram.M. The New Project Management. Bangalore. Unit V: Procurement and Risk Management – Planning Purchase and Contracting. Implementation of Statistical Process Control. J. Fifth Edition. 8. M. Plan. UL (US).Pareto Analysis. The Management and Control of Quality: J. Qualitative vs. Unit II: Project Management Standard – Processes. 1980.R. Quality Management in Projects. New Delhi Indian Council of Medical Research. Tilak. Contributions: Deming and Juran. Implementation of TQM. NABCB: National Accreditation Board for Certification Bodies. Individual and Moving Range Charts. Meredith and Mantel. Suggested Readings 1. Select Sellers. Contract Administration and Closure.Total Quality Management (TQM). TS. Manage. Taguchi “Loss Function” concept.6. history of quality. 7. Program for Quality Improving. 9. Extraction of information.III Paper 8: Specialisation – II: Paper. W. Numerical. Unit VII: Problem solving techniques for Quality Management . Failure Modes and Effects Analysis. total quality system. Organizational Influences. 1979. Brainstorming. ISBN 047108459x Paper 7: Specialisation – I: Paper. “Health Programme Management Through PERT”. 2. New Delhi. ISBN0314472851 4. Analysis. 1995. Improve and Control Phases. Six Sigma: Design. Project Stakeholders. BS 7799 ISMS. “Water Resources Systems Planning: Some Case Studies for India. Time Management: Activity Sequencing.III 32 . “The Economic of Inequality in Education”. Process Groups. Unit IV: Knowledge Areas II – Scope.Indian Quality Standards. VDE (GERMANY).ISO 9000. Cost vs. Project Management. Jossey-Bass. and Rogers P. industrial perspective. Codes of Practice. Indian Academy of Sciences. Agency Inspection Services: BSI (UK). Sage. Quantitative Risk Analysis. Japanese vs.C. SECTION B Unit VI: Introduction to Quality Systems . Ishikawa (Cause/Effect) Diagrams. NSAI (IRELAND). 1981. Statistical Process Control: Process Control Chart calculations. “National Conference on Evaluation of Primary Health Care Programmes. Montgomery. D. ISO 14000. 10. Risk Monitoring and Control. 1994. KAIZEN.C. J J. ICMR. competitive advantage. Measure. MHSA (US) and BIS (INDIA).Concepts of Project and Project Management. John Wiley and Sons. 3. Resource and Duration Estimation. Evans.
V Paper 3: Specialisation – I: Paper. • Visit related organizations/institutions/industries.VI Project Work (From the Specialisation Subjects offered) Guidelines for Project Work Objective Every student will be assigned a project at the end of the Third Semester and it will be pursued by him/her under the supervision of an internal supervisor The objective of the Project Course is to help the student develop his/her ability to apply multi-disciplinary concepts. Software analysis. Field study (Empirical study). analysis and recommendations) ii) Inter-organisational study aimed at inter-organisational comparison/ validation of theory/survey of management services. • Make relevant data collection/observation. Evolution of any new conceptual / theoretical framework. • Consult experts of the field.IV Paper 5: Specialisation – II: Paper. Type of Project The Project may take any one of the following forms: i) Comprehensive case study (covering single organization/multifunctional area problem. tools and techniques to solve organizational problems and/or to evolve new/innovative theoretical frame work.VI Paper 4: Specialisation – II: Paper. Design and solutions for organisational achievement ( Applicable to IT) iii) iv) v) Selection of Project Topic: o Project topic has to be selected with respect to the programme of study and area elected by the student. • Make proper conclusion/recommendations. Scope of Work The student is expected to carry out following activities in the project: • Prepare a synopsis and get it approved by the supervisor as assigned by the respective Institutes. • Undertake a detailed literature survey on the subject matter.IV Paper 2: Specialisation – I: Paper. • Compile data in proper format.Semester –IV Paper 1: Specialisation – I: Paper. o Project selection has to be made in consultation with the supervisor who will act as a Project guide for the student. • Prepare a Project Report.V Paper 6: Specialisation –II: Paper. o Title of the project should clearly specify the objective and scope of the study. formulation. 33 . It should be specific and neither too vague nor centralistic. It can be designed like “Employee Welfare Measures” – A case study of XYZ Ltd. The topics should be designed meticulously.
Submission of the Project Report shall be prior to the date of the commencement of the Examinations for the Fourth Semester. General Format of the Report The project report should preferably be written in the following format: • Executive Summary • Introduction to topic • Research Methodology • Analysis and Findings of the study • Conclusions and Recommendations of the study • Bibliography • Appendices – to include questionnaire. if any Examination and Evaluation Project is to be treated as a paper of study of the Fourth semester comprising of 200 marks. Viva Voce and Open Defense. The Project shall be evaluated by an External faculty for 200 marks and of which 100 marks will be allocated to the Written Report Content and Presentation and 100 marks for Presentation.• • • • • The volume of the project-report should be ranging from 80-120 pages. Open Defense and Viva Voce: • Overall Personality And Presentation Skills • Open Defense & Viva-Voce 50% 50% 34 . Obtain approval of Project Report by project guide Submit four copies hard copies and one soft copy of the Project Report at the Institute. The external assessment shall be done on the basis of the project report and Viva Voce. The date of the submission of the project report will be communicated to the Institutes by the University. The evaluation shall be made by the examiner on the following criteria: For Written Report: • Relevance of topic and the study undertaken 30% • Theoretical depth and support 20% • Quality of work undertaken 30% • Preparation of Project Report 20% For Presentation. which shall forward it to the University. The student shall be required to make a Presentation & appear for a Viva Voce to the External Supervisor who would be appointed by the University.
Advertising Research. Customer Brand Decision Making. Using advertising and promotion to build brands. Duncan. 2. Elements of Marketing Communications. A. Unifying the Appeal and the Message across the promotion-mix components. Product line decision.Segmenting. Out-of-Home. Targeting. Message Execution. Tom. Unit IV: Research Methods and Application . D. Unit II: Integrated Marketing Communication . Integrated Marketing Communication Media Planning. Integrated Marketing Communications. Brands and Stakeholder Relationships. Media Relations Unit X: The Big Picture-Social.Specialisation Subjects for Semester –II. Internet and eCommerce Media. Data-Driven Communication. Multicultural Marketing Communications. Target Market Research.Agency operations. Integrating the Brand Communication Process. Strategic PR management. Integrated Marketing Communication. and Broderick. Client-Agency Interface and Advertising Budget Unit IX: Public Relations and Corporate Communications-Public Relations Concepts and Principles. Blyth. Basic Marketing Communication Strategies for Building Brands. 4. Corporate Communications Strategies. Product planning system. 5. Communication Creative Concept and Messages. –Pearson Advertising management by Jethwaney –Pub by Oxford. Events. Unit V: Integrated Marketing Communication and Micro-Marketing . Unit VIII: Advertising Concepts and Principles-Principles and Concept of Advertising. Brands. Trade Sales Promotions and Co-Marketing. Building the Indian Brand. Sponsorship and Customer Service. Pickton. Account Management . Emerging Market Scenario. Personal Selling. Direct Marketing. Kapoor –MacMillan SECTION A Unit I: Product Management . Positioning Research. Evolution and History of Advertising. and Receiving Brand Messages-Integrated Marketing. Pre-test Research and Audience Research. Sending. Trade Shows. Using Advertising and Promotion to Build Brands. International Marketing Communication. Product Placement Media. . Reference Groups SECTION B Unit VI: Creating. Overview of the Advertising Scene in India. Pitching Mechanism in Advertising. Product management process. and Integrated Marketing Communication.Role of IMC in Marketing and Brand Management. J.Marketing Communications Functions. Effectiveness. Types of Research and the Research Process. Organisations. & IV GROUP A: MARKETING MANAGEMENT Paper I: Advertising & Integrated Marketing Communication SECTION A Unit I: Marketing Communication . Relevance of Advertising in IMC-mix. III.Basic concepts. and Positioning. Unit II: Product Portfolio . and Evaluations of Integrated Marketing Communication Suggested Readings: 1.McGraw Hill. 3. Broadcast. . Laws and Ethics in PR. Legal and Ethical Issues in IMC. Social and Economic impact of Advertising.Role and Relevance of Research in Communication. Setting IMC objectives.Prentice Hall. How Marketing Communication Work.Portfolio concept. Principles and Concepts of Corporate Communications (CC). Logic for portfolio approach.Introduction to Marketing Communication Concept. Principles of Advertising and IMC. Crisis Communication and Management. Paper II: Brand Management 35 . Unit III: Communication and Branding . Integrated Marketing Communication Partners and Industry. fostering word-of-mouth. Channel Marketing. Measurements. Unit VII: Sales Promotion in Integrated Marketing Communication-Consumer Sales Promotion and Packaging. Opinion Leaders. Theories of PR.
Future Brand Priorities. Revitalizing Brands. Meaning of Retail Mix. Integrating Marketing Communications to Build Brand Equity-Information Processing Model of Communications.Managing Brands over Time. Comparative Methods. Holistic Methods.Brand Hierarchy. Defining and Establishing Brand Values. Channels of distribution . Measuring Outcomes of Brands Equity: Capturing Market Performance. Managing brand equity Paper III: Retail Management SECTION A Unit I: Introduction to Retail Management . Building A strong Brand: The four steps of brand building. 2. Internal Branding. Disadvantages of Global Marketing Programs .What is a Brand? Why do Brands Matter? Can anything be branded? What are the strongest Brands? Branding challenges and opportunities. Chichester. Designing Brand Tracking Strategies. Strategic Brand Management: Creating and Sustaining Brand Equity Long Term Kapferer. (Second ed. Unit IV: The Value of Branding . Understanding How Consumers Evaluate Brand Extensions.Qualitative Research Techniques. Global Brand Strategy .Rationale for Going International. NJ: Prentice Hall. or Others Events. Perceptual mapping. Country of Origin and other Geographic Areas. Jean-Noël (1997). 3.Based Brand Equity. Tata McGraw-Hill Aaker D. Advantage of Extensions. Quantitative Research Techniques.Unit III: Overview of the Brand Management Framework .Conceptualizing the Leveraging Process. Brand Positioning and Values . Leveraging Secondary Brand Knowledge to Build Brand Equity.Taylor. Options and Tactics for Brand Elements.Identifying and Establishing Brand Positioning. 5. Sporting . Measuring Sources of Brand Equity. The Brand equity concept.Licensing. Unit V: Tools for Measuring the Sources and Consequences of Brand Equity Developing a Brand Equity Measurement and Management System. Positioning Guidelines. 36 .Designing and Implements Branding Strategies. Adjustments to the Brand Portfolio. Advantages of Global Marketing Programs. Disadvantages of Brand Extensions .The Brand Value Chain. Brand Positioning: Strategies for competitive Advantage by Sengupta.Retail & Retailing – definitions. Overview of Marketing Communication Options.Keller. Cultural. Establishing a Brand Equity Management System. Developing Integrated Marketing Communications Programs. Strategic Brand Management: Building. 4. David (2003). Factors responsible for changes in retailing. Building Global Customer.branding.The Brand Product Matrix . Co. The Brandgym: A Practical Workout for Boosting Brand and Business.Choosing Brand Elements to build brand equity-Criteria for choosing the brand elements.Managing Brands over Geographic Boundaries and Market Segments. Fighting Generics And Private Labels. Challenges & Opportunities to Retail Industry. Growth of Retail Industry. UK: John Wiley & Sons. SECTION B Unit VI: Building and Borrowing Brand Identity . .Reinforcing Brands. Strategic Brand Management Process. Evaluating Brand Extension Opportunities. Third Party Sources.Strategic Brand Management Guidelines. Unit X: Closing Perspective . London: Kogan Page. Customer-Based Brand Equity Making a Brand Strong: Brand Knowledge. Standardization Versus Customization. Suggested Readings: 1. Brand-Building Implications. Designing a Branding Strategy.). What Makes a Strong Brand? Special Applications. Unit VII: Global Brand Expansion . Brand Extensions . Upper Saddle River. Measuring. (2003). Kevin L. Unit VIII: Brand Architecture . Unit IX: Branding Licensing . and Managing Brand Equity (Second ed.Introducing and Naming New Products and Brand Extensions-New Products and Brand Extensions. Celebrity endorsement.Product positioning concept.).
Tata McGraw Hill Publication 4. RFIDRetail Applications. Direct Mail Marketing. Tele-shopping. Unit VII: Merchandise Management .Rural Communication. Cooperative Processing. APMC’s. Unit IX: Retail Promotion .Merchandise Mix. Council of State Agricultural Marketing Boards. Retail Finance.Basis of Market Segmentation. Types of Cooperative Marketing Societies. Unit VIII: Role of Government in the Development of Agricultural Marketing Government Intervention in Marketing System. Assortment Planning Process. Store Events & Sales Promotion. Coding Systems.Store Operations Management.Independent/ Stand alone outlet. Classification of Rural Consumer based on economic Status. Department Store. Retailing Management by Bajaj –Published by Oxford.Tata McGraw Hill Publication Paper IV: Rural Marketing SECTION A Unit I: Introduction to Rural Marketing . Unit III: Rural Market Segmentation . Customer Services. Store Design. Pricing Strategies. Unit V: Studying Consumer Behaviour & Other Related Issues in Retailing -Understanding Consumer Behaviour. Retail Supply Chain. Hatha System. the concept of SKU.Interiors & Exteriors. Unit IV: Retail Planning . Consumerism & Ethics in Retailing. Corporate chains. Conventional Media. Automatic Vending Machines. Profile of Rural Consumer. Franchising.Applications of IT in retailing. SECTION B Unit VI: Rural Marketing Strategies . State Trading.Meaning. Unit IV: Classification of Markets . Unit II: Rural Market Research & Profile of Rural Consumer . Retailing Management – Text & Cases – Swapna Pradhan . Off-price retailer. 5. Category Management. Unit V: Rural Communications . SECTION B Unit VI: Strategic Issues in Retailing . Role of agencies like. Retail Marketing Management – David Gilbert – Pearson Education. Dara and Moghum Sale Methods. Consumer co-operatives.Product Strategies. Visual Merchandising. Himalaya Publishing House.Multi-Level marketing. Cultural & Social Group influence on Consumer Purchase Behaviour. Private Negotiations. the Main Problems in Rural Communication. Shopping malls. Retail Advertising. Cooperative Marketing. Sales Force Management in Rural Marketing. etc. Catalogue showroom.Development of Retail Brand. Basic differences between rural. Production Strategies. Implementation of CRM. Location Selection Decision. Retail Pricing. National Co-operative Development Corporation (NCDC). e-tailing. Unit VIII: Store Management . Financial Implications of Retail Strategy. Prevalence of Beoparis and Arahatias (Rural Mandi’s. Rural Consumer Behaviour. Convenience Store. Location for Conducting Research. Retail Display. Growth of rural markets. Defects/Problems of Regulated Market. Scope. Lay-out Planning.Unit II: Store Retail Formats .Retail Planning Process. Floor Management. Store Profitability. Vendor Management & Buying System. semi urban and urban markets. Rural versus urban mindsets. Discount Store.Planning Retail Promotions. Unit VII: Sales Force Management For Rural Marketing & Marketing Agencies Managing the Sales Force. Quotations on Samples. Retail Management – Suja Nair. 37 . Significance of Regulated Markets to Agriculturists. Open Auction Method.Research. Supermarket. Multi-Attribute Segmentation. 2. Distribution Strategies. Retailing Management – Levi Weitz.Regulated Market. Role of Media in Rural Markets.). Role of Regulated Markets on Marketing of Agricultural Produce. 3. Hypermarkets. Methods of Sale. definition & importance. Suggested Readings: 1. (COSAMB). National Agricultural Co-operative Marketing Federation (NAFED). Unit III: Non-store Retail Formats . Unit X: Technology in Retailing .
CRM in Banking and Financial Services) Unit X: Legal issues. Expertise. Profit orientation. Services tangibility. Competitive trend in new millennium. Unit IV: Service Consumer Behavior/Customer Retention & Relationship Marketing . Service vision & Strategies: Includes Advertisements.Marketing challenges in services business. Seasonal. How to improve service Quality. Placing or Distribution methods of services. Food corporation of India. Concepts of Insurance & Banking Services . National Institute of Agricultural Marketing (NIAM). Packaging of Services. Unit II: Service . New perspectives on rural marketing – Ramkishen Y 3. Delivery System). C. Insurance & bank marketing in Indian perspective.Taxation 38 . Marketing of Hotel & Tourism Services. 4. Arora (S. People based services. Problems connected to Marketing.Rural India as an untapped market. Unit VII: Rural Marketing . Directorate of Marketing and Inspection (DMI). Market mix of Hotel & Tourism services.Infrastructure. pricing strategies. Future of service sector. 10-P models of Global Strategies Management. Evolution of Relationship Marketing. Service quality information systems.Marketing of Insurance & Banking Services. SECTION B Unit VI: Elements of customer services and identifying them . V. Scattered. Process. Perishability. Ten original dimensions of Service Quality. Approaches to service Quality. Marketing mix of Insurance & banking services. Unit X: Role of IT in Rural Marketing . Consumer Profile. Unit III: Service Quality . Intangibility. Bedi. International Branding & Advertising.) Product mix for rural market – Marketing of manufactured consumer goods as well agricultural inputs in rural market. Variability.What is services. End user. Industry Globalization drivers. Ownership. Irregular demand. People Physical Evidence. Low exposure to modern world etc. Promotion of services. Hotel & Tourism marketing in Indian perspective. (Himalaya Publishing) Integrated Rural Development – R. Chand & Co. Importance & Scope. Characteristics of services. Inseparability. Marketing Mix elements for marketing of Transport and Consultancy Marketing. Users. Classification of services.) Paper V: Marketing Of Services SECTION A Unit I: Concept of services . Unit IX: Agricultural Credit and Crop Insurance . Self help Groups (SHG’s). Product decisions. Crop Insurance. Benchmarking and certification. Concept.Introduction to ITES (Captive / Third Party BPO’s and KPO’s) and CRM (e-CRM. Branding. Agricultural Insurance. Case Study of ITC’s “e-choupal” Initiative Suggested Readings 1. Physical distribution & problem of poor infrastructure Unit VIII: Marketing of Services . Unit V: International Marketing of Services . Backwardness.CB-Services. Rural marketing – Rajagopal 2. Rural Marketing in India – K S Habeeb Rahman (Himalaya Publishing) Rural Marketing in India by R. Marketing Mix and strategies in Service Marketing.Public Distribution system (PDS). Enhancement of Internal & External relationships. Concept of Hotel & Tourism Services. Modern techniques for rural distribution. Institutional Agreements for Agricultural Credit. Goods Vs Services.Elements of Global Transnational. Customer Retention (Operations. Facts & Importance of CB in services. Reasons for the growth of service economy. 5.Nature & characteristics and strategies.Agricultural Credit Policy. Characteristics of rural marketing (Large in size. Unit IX: Role of IT in Services. Heterogeneity. Pricing strategy according to economic backwardness & other influences in rural areas. Marketing of Transport and Consultancy MarketingIntroduction.Impact of service Quality.
Cases and recent articles and reports should be discussed in the class. Physical Distribution Management.Types of warehouses. selecting training method. Sales quotas: Objectives of sales quotas. regional.Chunawalls. Distribution logistics. Motivation and leadership. Assignment of sales personnel to territories. Need. sales and marketing information. Types of compensation plans and requirements of a good compensation plan. Setting up a sales organization. 2. Zeithaml –Publisher: McGraw Hill. local sales meetings. Unit IX: Warehousing.Kulkarni. Unit VII: Sales organization. Quantitative and qualitative performance criteria.Suggested Readings 1.Chand and company 2. Promotion.Purpose. Unit IV: Supervising and evaluating salespeople. Prentice Hall Inc. types. setting and formulating personal selling objectives. Unit VIII: Channel management and channel strategy. Marketing Management:-S V Ramaswamy & S Namkumari . Objections to sales contests.Major cost centres in distribution. Sales & Distribution Management by Krishna K Harvadkar -publisher: McGraw Hill. Unit V: Designing territories. deciding training content. determining size of the sales force. Legal issues. Types of quotas and quota-setting procedures. Unit X: Distribution planning. M V. Contest prizes contest duration.Sales territory concept. National. Sales and advertising. Need gratification and motivation. Himalaya Publishing House 3. Establishing standards for control. 5. Factors affecting warehousing choice.Coordination of personal selling with other marketing activities.Functions of intermediaries (wholesaler & retailers). Purpose and techniques. Services management & Marketing – D. Suggested Readings 1. criterion and establishing objectives for intermediaries. Motivating salespeople: Meaning. Unit II: Designing sales force strategy and structure. Services Marketing by S. Marketing cost analysis. sales and service.M. Determining coverage and support requirements. Unit III: Compensating salespeople.Balajee -S. Sales Management.Macmillan India Ltd. Control issues. Revising sales territories procedures for setting up or revising sales territories. P & Armstron G. Macmillan India Ltd 5. 39 . Sales analysis.Setting standards of performance. Basic types of sales organization structure . Everest Publishing House 4. Interdependence and motivation. 3. Marketing Management – V S Ramaswami & S Namkumari.Sales audit. S A. SECTION B Unit VI: Sales control and cost analysis. Controlling channel members and tools for control. Sales meetings: Planning and staging sales meetings. Role of the sales force. costs and control. Selection and motivation of intermediaries. Principles of Marketing.Recruiting and selecting sales personnel. determining the kind of salespeople. Services Marketing integrating customer Focus acrbyoss the firm by Valarie A. Services Marketing by Govind Apte Jha –Publisher: Oxford university Press. administering the quota system. Transportation decisions. Training salespeople: Developing and conducting sales training programmes. Inventory decisions. Sales contests: Specific objectives.Designing and administrating compensation plans. Paper VI: Sales and Distribution Management SECTION A Unit I: Nature and scope of sales management. 4.Kotler. Defining training objectives. Controlling salespeople through supervision. Sales department relations.Jha –Publisher Himalaya Publishing Company.Determination of channel objectives.Nature of personal selling. Sales forecasting methods. sales and physical distribution.
Assessment year. Unit VII: Central Excise Laws . Wishwa Prakashan. Gross total income. Exemption. Datey V. Valuation for customs duty. Sensitivity analysis. instruments of planning. VAT – concept. Payment. NI approach. Ravi. and Palkhivala. Development and fiscal performance. NOI approach. Filing of return. Assessment procedure. Recovery and refunds of duties. J.GROUP B: FINANCIAL MANAGEMENT Paper I: Corporate Taxation SECTION A Unit I: Definition of Income & Assesse. New Delhi 3.Sources & perspective of risk. M. Agricultural income. Decision tree analysis. Residential status. Financial estimates & projections(b) Financing: Intermediate & Long term financing. Customs and central sales tax. Simulation analysis.Provisions of law and procedures. Financial management decisions & Employees remuneration. Unit VIII: Central sales tax . Classification for Customs and rate of duty. Inter-State sale.goods. TDS. Applicability. 2. Trade off theory. Classification and valuation of excisable goods. Unit IV: Income exempt from tax. S. Unit II: Risk Analysis in Capital Budgeting .Assumptions & definitions. contribution to Government revenues. A. Income from Business & Profession (excluding professional income) Income from capital gains and income from other sources relating to company assesse only. Risk analysis in practice. Technical Analysis . Managing risk.Scope of levy of Central Sales Tax. Bhagwati Prasad. Market & Demand Analysis. Manufacture. Appraisal of term loans by Financial Institutions. G. Deductions relating to company assesse only. Suggested Readings: 1. Sale outside a State and sale in the course of import and export-basic principles. Corporate risk analysis. Bharat Law House.All pervasive nature. N. Allahabad. Total taxable income. Systematic Approach to Income Tax. SECTION – A Unit I: Project Management . Signaling theory. Constitutional provisions authorizing the levy and collection of duties of central excise. Breakeven analysis. SECTION B Unit VI: Special features of Indirect tax levies . Singhania V. & Gupta. Unit II: Distinction between capital and revenue receipts. Unit IX: Service Tax . Taxation & capital structure.. Types of customs duty. Set of & Carry forward of losses. Previous year. Registration of dealers and determination of taxable turnover.Nature of customs duty. Kanga. Scenario analysis. 5. Self assessment tax. New Delhi. N. Procedures involved and implications of the VAT. 4. Unit III: Income from capital gains and income from other sources relating to company assesse only. Unit V: Tax Planning . Unit III: Capital structure & Value of firm . Paper II: Project Planning & Financial Strategies 40 . Tax Planning with reference to setting up of new business. : Direct Taxes Law and Practice. Singhania Kapil.Concept. Taxmann Publications. Income Tax. Project selection under risk.Basis of chargeability of duties of central excise. Miller Model. Tax rebates. Postal articles and stores. MM position.: Indirect Taxes. NB: Numerical shall be based on Unit II & Unit III only. Courier. B. K. Ahuja. K. Traditional Position. Direct Taxes Law & Practice. Provisions regarding baggage. Singhania Monica. Tripathi. Unit X: Customs Laws .specific issues and case studies. Bombay. Taxmann Publications.(a)Planning: Generation & Screening of project ideas..
Nature and role of financial institutions and financial markets. Cash collection & disbursement. Venture Capital.Adjusted book value approach. EVA & MVA approach. Leasing as financial decision. Credit analysis & decision. Reforms in capital markets. The Beranek Model. 3. Stock & debt approach. Financial Financial Financial Financial Management: Problems and Solutions. OTCEI. Options for investing surplus funds & strategies for managing surplus funds. cash cycle analysis. The government securities Market. Unit VIII: Management of Receivables . New Delhi Management – Theory & Practice by Prasanna Chandra. 2. sale. Vikas publishing house. 41 . Economic value added & market value added Taxation aspects.Motives of holding cash. Continuing value. Unit V: Mergers & Takeovers . Taxmann. measures to boost liquidity in the secondary market. Taxmann’s. Cash budget. and management of stock exchanges. Primary Markets – free pricing. book building. Working capital finance from banks. Balance score card. SECTION B Unit VI: Leasing. Plastic money. Unit V: Financial Regulation . New Delhi.Meaning.Types of leases. Hire-purchase & Project Finance . Financial evaluation. Unit VII: Management of Cash . Direct comparison approach. trading. Commercial papers. Motives. Financial system design. TMH Publishers 2004 Management-I.Ravi Kishore. Certificate of deposit. New Delhi. overview of money markets. steps to develop debt markets. private placement. Ravi Kishore. Unit III: Capital Markets . Miscellaneous Financial services: Factoring. Listing categories. Unit IV: Debt Markets . Lease Vs borrow & buy evaluation. DCF approach. Choice between leasing & hire purchase. factors determining the cash balance. The public sector undertaking bond market.Credit policies. RBI – objectives. Reports for control. Secondary Markets – Organization. Debt market participants. rationale for leasing. performance excellence awards. Suggested Readings: 1. Mechanics of leasing . Private placements. reforms in secondary markets and its impact. SGL A/c. powers and functions. need and importance. Pre and post reform scene in financial markets. Credit rating. NSE. Trading system.Treasury Bills and types. Primary and secondary segment. clearing and settlement mechanism. Heuristic approach Unit IX: Corporate Valuation . Categories.The Baumol model.History of Indian capital markets. inflation & asset revaluation. New Delhi) Paper III: Indian Financial System SECTION A Unit I: Components of formal financial system. Listing. Financial measures. Internet trading. Control of accounts receivables. SECTION B Unit VI: Financial Services . Pandey. Non financial measures. Securitisation of debt. Bhalla – (Anmol Publication. Functions. BSE. Models.Introduction. 4. Commercial bills. Issuance mechanism – auction. Managing the cash flow. Strategic performance measurement. achievements. JPC on SEBI. Money market intermediaries. Call / Notice money market. Firm value.Unit IV: Working Capital Management . 2 stage .SEBI – Management. Cash flow forecast. 3 stage approach. Credit terms & collection policies.Estimating working capital. Divisional performance measurement. Operating lease. Management & Policy – V. Memorandum of understanding. Unit II: Money Markets .Introduction. PD system. ICSEI. Investor protection measures. History of Indian debt market. organization. Hire-purchase arrangement. Money markets and monitory policies in India. Financial Management. membership. Project finance. Part system. financial system and economic growth.M. The private Corporate debt market. Capital market scams. Unit X: Performance measurement & balance score card . Evaluating the debtors. The Miller-Orr Model.Rationale. K. 5. role.
Petro . international leasing. Arbitrage. Accounts & Inventory management in MNCs. GDRs. Unit IV: International Monetary System . Merchant bankers Unit VIII: Mutual funds and AMCs. Pricing. Terminology. Margins applicable. recent developments. Quoting Foreign Exchange Rates. Currency & interest rate risk. 42 . Role of Finance Manager in Global context. Pathak. Emergence and Functions of IMF.Introduction. objectives of the firms and impact of risk. Government guidelines for – borrowings. Future trading strategies. International money market. Forward contract & option forwards. Swaps-characteristics & uses. AMCs.Unit VII: Merchant Banking .Introduction. Terminology. Forwards and futures – Concept. Himalaya Publishing House Paper -IV: International Financial Management SECTION A Unit I: Financial Management in global context . Commercial Borrowings. Euro Issues. SECTION B Unit VI: Management of Long term International financing . depository participants. Evaluation of a project using various methods. Unit VIII: International Capital Budgeting . Latest guidelines of SEBI w. Exchange Rate System in India. International forfeiting. Options– types.r. and custodians. Pricing. Interest rate Arbitrage-covered & Uncovered. Demat. Derivatives trading in India. Unit V: Foreign Exchange Risk Exposure its & management .Objectives of short term financing. Hedging.Concept. functions. Cross rates and Problems from Exchange rate calculations. Forward Rate.meaning & its impact on exporter & importer . Remat. constitution & management of MFs – Sponsors. Euro Currency market. Vasant Desai.Meaning of exposure. Short term Asset & liability management:-Positioning of funds. Himalaya Publishing House 3. functioning of depository systems. Basic inputs for project evaluation. Exchange Dealers.Avadhani. Unit IX: Depository . emerging challenges. Economic & operational exposure. International Cash management. Constraints to maximization of value of firm. Classification of mutual fund schemes. Short term sources of finance for MNCs.Origin and development of merchant banking in India scope.A.Exchange Rate Regimes. Indian Forward market. Concept. Types. Exchange Rate variations. NAV and pricing of mutual fund units.t. Spot and Forward Rates. Trustees. Suggested Readings 1. Alpine Convertibles. direct & indirect rate. advantages and disadvantages in mutual fund schemes. Indian Economy & International Finance Unit II: Foreign Exchange Market Components . Asian Currency Market. Financial Markets & Services E. Causes of changes.Concept of Foreign Investment – Direct & Portfolio. Introduction to short term marketDomestic vs. Banks & Institution Management (A new Orientation). Indian Financial System by Bharti V. ECBs. Exchange Rate Mechanism. ECBs. Problems associated with multinational capital budgeting.Defining Forex markets & the exchange rates. Europe Medium Term Notes. inflation & expected cash flows. benefits. State of mutual funds in India. Syndicated Credit. 2007. RBI and Exchange Market. Markets in India. Portfolio Management.Concept.Spot Rate. salient features. organizational aspects and importance of merchant bankers. Unit III: Activities in Foreign Exchange Markets . India’s Foreign Exchange Market. Country Risk management. Risk Evaluation. V. Capital management. Unit VII: Management of Short term International financing . Gordon & K. Speculation. SEBI regulation. Translation & Transaction Exposure. 2006.Dollar Market. Floating Vs. Indian Financial System by M Y Khan Tata McGraw Hill 4. origin and growth of mutual funds. Pearson education 5. depository systems in India. Yankee Bonds. Unit X: Derivatives Market .Introduction. process of switching over to depository systems.Natarajan 2007 Himalaya Publishing House 2. ADRs. Fixed Exchange Rates. Exchange Market.concept.
Investor life cycle and investment goals. candle stick charts. risk management using the Derivative products. Unit II: Fundamental analysis . systematic and unsystematic risk. Second edition.Prentice–Hall Paper-V: Security Analysis and Investment Management SECTION A Unit I: Investment Basics . EMH – forms. David G. performance attribution analysis. process. International Finance. Insured. SECTION B Unit VI: Technical Analysis . Implications of efficient capital markets.Assumptions. business cycle and industry analysis. goodwill. global vs. Shapiro . 4. Unit IX: Derivatives . Dow Theory. Tata Mcgraw–Hill 3.Important types of taxes that MNCs face. International Financial Management.Valuation of common stock. local capital structure.Concept. Evaluation of Bond portfolio performance. Measures of return and risk – historical rates calculation. Stability of beta. Active.Passive vs. SML. Expected rates. Suggested Readings: 1. Equity financing.Avadhani. Analysis of growth companies Unit III: Efficient capital markets . Investment options available and their comparison.2007.Seth. Measuring market timing skills.Introduction. company analysis.Luenberger. P/E ratio – uses. advantages and challenges. Efficient frontier. Indian Tax environment: Incentives for earnings in Foreign exchange. Tax implications of activities of foreign enterprises-taxation of transactions & operations. Cost and benefit implications. Unit VIII: Equity Portfolio Management . Prentice–Hall 5.P. Economy analysis. V. Asset allocation strategies – Integrated. Jensen. 2.Using the derivatives in your portfolio. Arbitrage pricing theory – empirical test of APT. Indian Markets and Efficiency. double taxation relief. A. Determining the extent of insurance. capital asset pricing Model. moving averages and MACD analysis. Galgotia Publishing Company.K. Fair value of shares. Tata McGraw Hill Publishers 1/E. Strategies of great masters. Cost of Capital & International Financial Environment. tax treaties & tax heavens. Himalaya Publishing House Investment Science.Definition. DCF valuation techniques. transfer pricing. value vs. Tactical. Optimal Financial structure-theory of optimal capital structure. 2. 43 . Future and Options trading strategies. Debt vs. Unit X: Multinational Tax Environment . Portfolio management process. risk free asset.Apte. Investor utility Unit V: Capital Market theory . Thomas J. Measures available – Treyner. preferred stock and bonds. Unit IV: Markowitz portfolio theory . Selecting appropriate allocation. Tools and techniques for analysis. two security and portfolio. 2002 Security Analysis and Portfolio Management. Oxford Univeristy Press. Investment Analysis and Portfolio Management by Prasanna Chandra. risk free rate of return.Need.G. Random walk Hypothesis. theoretical foundations of international taxation. Individual stock and bond analysis – information sources. basic types of charts. strategic. Sharan .Background. tests and results. Ownership. Sharpe. O’Brien. Unit VII: Security Valuation .Concept. Unit X: Evaluation of Portfolio performance . CML. required rate of return. capital structure & the dilemma of finance manager. growth. International Financial Management.A. sector analysis. Multinational Financial Management.Unit IX: Capital structure of MNCs . the market portfolio.Risk and return for one security. Tools and techniques of fundamental analysis. Relative valuation models Earnings multiplier model. Suggested Readings 1. Oxford University Press. International Financial Management . Market efficiency & segmentation. 3. implications and limitations.
the salient features of KYC and AML Act. Salient features.Different types of products available in the market.K. SECTION B Unit VI: Insurance Basics . underwriting. Himalaya Publishing House 4. Unit VIII: Medi-Claim and health insurance products .M.Rustagi. Delhi 5. Delhi 2. individual and group policies. Reports. Lending practices. tax benefits under insurance policies. P/L A/c. Group banking.Deposit mobilization. branch banking. Tax treatment.K. preparation of reports. Tax treatment.P. balance sheet and statutory reports regarding cash revenue. Book debts.Different types of products available in the market. Fund based services. Dr. Suggested Readings 1. assurance. Unit IV: Management of Finance .4. Mechanism of operation of these services.K. Financial Management. Himalaya Publishing house. Correspondent banking. interest sensitive products. Investment – William Sharpe (PHI) 5. Forms of banking – unit banking.Role of IRDA in regulating the industry. Salient features.P. types of advances. Banking Theory. with profit and without profit policies. Limits of credit. Present structure of commercial banking system in India. Comparison between different products offered vis-à-vis chargeable premium and coverage. Liquidity and profitability. life cycle needs including solutions.Fee based Vs. Different type of insurance products – whole life products.Bank Accounts. Merchant banking services – issue management.Bhattacharya. credit plans. term assurance annuities. Unit II: Management of deposits and Advances . Statement of advances. endowment. Planning customers. securities government and commercial. Unit III: Investment management . Records. creation of money. Satellite and affiliate banking. Working during 1947-1990 and thereafter. matching of customer needs and requirements to available products. Principles of Bank Management by Vasant Desai. Dr. ALM and NPA Management Unit V: Fee based and fund based services provided by banks . Insurance & Fisk Management . Dr. Brief history.Insurance Vs.Shrivastava. Operations and other procedures involved in claim settlement.Traditional and Unit linked policies. Operations and other procedures involved in claim settlement. policy contract. Including proposal form and other relevant forms. endorsements. Gorden & Natrajan. Types of fee based services offered. Unit X: Regulation in the Industry . Managerial functions in banks. bill of lading. Evaluation of loan applications. Performance evaluation of the regulation in the insurance industry in India. Chain banking. functions. Security.Gupta Himalaya Publishing House 44 . Documents of title off goods railway receipt. Himalaya Publishing House 3. Basics of Banking & Finance.Nature of bank investment. principles of sound bank lending. Banking Theory & Practice. Classification and nature of deposit accounts. R. loan syndication etc. other specialty products. other savings and investment options. Galgotia Publication House. bills. Unit IX: General Insurance Products . advances.P. Himalaya Publishing house. Paper-VI: Principles & Practice of Banking and Insurance SECTION A Unit I: Principles of Banking . government securities. Unit VII: Life Insurance Products . preparation of cheques.Definition of bank. Law & Practice.
Resistance to change. Implementation. Importance. Meaning and Definition. Relationships. benefits from teams. changing attitude. Theories of learning. levels of conflict. Organisational Behaviour -Fred Luthans.B. Unit X: Organizational Change & Development .B. theories of motivation (a) Maslow (b) Herzberg (c) Aldefer (d) McClelland (e) Vroom theory. Factor Comparison Method. Types of Transactions. Unit II: Compensation Planning . Ranking Systems. types of groups.. Job Analysis. Paper II: Performance Management & Compensation 45 . Unit IV: Personality and Perception . Managing the perception process. Nature and objectives of Compensation. learning styles. Points System. Purpose and Methods of Job Evaluation. Organisational Behaviour . Groups.B. 4.Hill Publishing co. Organisational Behaviour .a.Robbins. cases on motivation and its application. McGraw. Perception & O. stress management techniques. Packaged Point Plans. Stress: Causes.Determinants of personality. Models of O. b. Effects of culture. Methods.Definition & Meaning. ltd.Importance of leadership. legal Status of Wages (basics). Types of personality. OD .B. 2.Nature and importance of motivation.Definition and Meaning.Pre-requisites for OD.Power dynamics. power tactics. Himalaya Publishing House. Writing Job Specifications and Descriptions – Judgmental and Statistical Methods. Scope.Nature of change. Responsibilities and Duties. cases on culture & innovation. Wage differentials. Innovation in organization.B. types of teams.Hill Publishing co. Aswatthappa. OD Interventions. Force field theory of change. nature of conflict. SECTION A Unit I: Job Evaluation / Grade Structure . Wage Plans – Rowan /Halsey. effects. Approaches to O. (a) Human resource approach (b) Contingency approach (c) System approach (d) productivity approach. Unit V: Transactional Analysis . Morale and work performance. types of conflict. Components of attitudes. Unit II: Learning . Innovation process. Conflict process. principles. Unit VIII: Leadership . Unit III: Wages – Variable Compensation and Supplementary Compensation – Perks. Key elements in O. limitations of O. learning curves.K.Concepts.. Types of change. ltd. Job Classification / Grading method. Dominos effect. Organisational effectiveness. Johari Window. Wage Fixation. group development.B.. Fringe Benefits. Unit III: Motivation and Morale . spiritual intelligence.. emotional intelligence. learning explicit and tacit knowledge. sources of power. Cases on T A. determinants of group behaviour Teams vs. Unit IX: Organizational Culture . Suggested Readings: 1. Job Identification Summary.Nature of teams. Theories of personality. Prentice hall of India 3.Ego states and their identification. Creation of culture. SECTION B Unit VI: Group and Team Dynamics . 5.Innovation. formation of attitudes. Nature/Use. cases on power & conflict. Human Resource Research Methods by Bhattacharya –Oxford. Theories of leadership (a) Trait approach (b) behavioral approach (contingency approach. Unit VII: Power & Conflict . Foundations of O. Leadership styles and their implications. Model of Morale (esprit de corps) surveys. Pay for Performance – Incentives. McGraw. Organisational Behaviour -Koontz. change process. conflict resolution.GROUP C: HUMAN RESOURCE MANAGEMENT Paper I: Group & Organisational Effectiveness SECTION A Unit I: Introduction . causes for change. Wages.
Unit IV: HR Accounting . Unit V: Competency Mapping / Workflow Mapping . Remuneration. Practical Application.Concept. Implementation 46 . Cost of Recruitment. Investments in Organisational HR. Return on Investment in HR.Introduction.
Projects – Evaluation of Training Modules presently being undertaken in various organizations. Career Counseling. Deputation. Behavior Based and Result Based.Communication skills. by Snell / Bohlander Publication – Thomson 2. Effectiveness Audit. Suggested Readings 1. BARS. Unit II: Training and Development . Career Plans.Cost of training. Employee Manual / PPP Handbook. Forced Distribution Method.Introduction. Facilities for training. Appraisal Interview. Power of Body Language.Feedback from participants. Measurement of training effectiveness.Concept & Importance of MDP’s. Group Discussion. Promotions and Transfers. Unit X: Models and Cases .Approaches to Training. Practical Application.SECTION B Unit VI: Performance Management System . Alternation Ranking.Career Development Plan . Evaluation of trainers and facilities for training. Philosophy of training. Unit V: Training Methods and Techniques . In. Audio-visual aids. Human Resource Management.Employee’s and Employer’s Role. Accounting Practices in HRM by M. Structure. Critical Incident Method. HRD Audit. SeparationsRetirement. Scope & Objectives of training. Designing a training programme. Unit X: Training in Indian & International Organisation . Environment for training. Unit IX: Management Development Programmes . Performance Planning and Potential Appraisal – Trait Based. Models & Techniques of manpower demand forecasting.National Perspective regarding current training and development practices. Tools. Pitfalls. by Gary Dessler Publication – Thomson 4. Kolay 5. On the Job Training & Off the Job Training. Steps in MDP’s. Publication – McGraw –Hill 3. Training Process. Compensation by Milkovich & Neman. Nature of Careers. Prospective pitfalls. Unit III: Training Need Analysis . Benefits of training. Productivity. Input-output ratio in relation to effectiveness.Introduction. 360 deg Feedback. Training styles. Retrenchment. Unit VIII: HR Scorecard / Balanced Scorecard . Group Appraisal. Unit IV: Training Design . Types of evaluation techniques. Unit VII: Career Management . Responsibilities for providing training. Objectives. Managing Human Resources by Monappa Publication – Macmillan SECTION A Unit I: Human Resource Demand & Supply . Status of existing manpower.Perspectives for Designing Training. Human Resource Management. Management Games. Career Mapping. Unit IX: Ancillary Topics .III: Training & Development Practices 47 . Pink Slips. SECTION B Unit VI: Skills of an Effective Trainer .Identification of training needs. MBO. Brain Storming. Unit VIII: Audit of Training Programme .Demand Analysis. Role Play. Competency Mapping.Basket exercises. components and methods of training designs. Training of trainers (TOT). Teaching aids and techniques. Succession Planning. Training Calendar. Cross cultural training. Methods of PA. Graphic Rating Scales. Areas of training. Career Anchors. 8 th edition.Constructing and developing models of PMS. Death. Objectives. Knowledge. Sources of supply of manpower. Significance of training. Suggested Readings Paper. International Perspective. Importance of training. Assessment Centers. VRS. Requirement of manpower in relation to Technological advancement. Training Methodology – Case Study. Career Problems – Low ceiling Careers. Developing creativity. Unit VII: Evaluation of Training . Concept.Goal Setting. Methods and Techniques of MDP’s.What is training? Nature of training.
New challenges & expectations. Unit VIII: Industrial Relations Legislations . aspects & ideologies of Industrial relations. Suggested Readings 1. 3. types . methods of providing social security. Sarma. Robert M. Gary Dessler. R.Hill Publishing co. Bombay Industrial Relations Act.Field of HRD: A multi dimensional and new concept. Industrial Employment standing order Act 1946. scope. Goals and challenges.(A) COLLECTIVE BARGAINING. Aims & objective. remedial & prevention measures. Payment Of wages Act 1936. Legislation & the constitution of India. 48 . Significance of Peace & Harmony to Industrial Productivity & progress Unit IV: Labour Welfare & Social Security Concept . ILO convention & recommendations SECTION B Unit VI: Normative Labour Legislations . origin and growth of the idea of social security Unit V: Labour Legislations & ILO .Wayne Mondy. Welfare Commissioners.Directorate – General of Employment & Training. settlement machinery. 9 th revised edition – Publisher: Himalaya Publishing House Labour Laws --. Aswathappa. causes. K.Trade Union Act 1926. Constitution. Tenth Edition. 2. Labour welfare & welfare officer in Indian Industry. basic facts. Approaches to Industrial relations. 3. Labour Bureau. Publication. Aims of social security measures. Industrial Dispute Act 1947. Dynamics of Industrial Relations by Mamoria & Mamoria – Publisher: Himalaya Publishing House.prerequisites of effective collective Bargaining & Collective Bargaining in India. Publication. Training of welfare officers. Paper-V: Human Resource Development Strategies and Systems SECTION A Unit I: Introduction .Nature & causes. Publication . Forms & levels of participation. Unit IX: Social Security Legislations .Definition and concept of industrial relation.Workmen’s compensation Act. Employees state Insurance Act 1948. Approaches to HRD. Unit X: Functions & Working Of Offices Attached To Labour Ministry . his role.1. conditions essential of working of the scheme. Objectives and determinants. social obligations.Factories Act. 4. definition. 5. Provident Fund Act 1952 and Payment of Gratuity Act 1972. Unit III: Grievances & Disputes . ltd Human Resource Management . 4. role perception and role performance. Scope. benefits to workers-social assistance and social insurance. Jain & Saakshi (Allied Publisher) Effective Human Resource Training and Development Strategy – Dr. Noe. 1948. Venkata Ratnam – Publisher: Oxford University Press. Subbha Rao – Publisher: Himalaya Publishing House. 5. Industrial Relations by C. Payment of Bonus Act 1965. Consequences of Industrial disputes on Industry & Society. Personnel Management and Human Resources – N. Bombay shop & Establishment Act 1948. Industrial Jurisprudence & Labour Legislation by A.Pearson Education Paper-IV: Industrial Relations & Labour Regulations SECTION A Unit I: Industrial Relation . perceptive. Various committee constitute by the Government of India (Ministry Of Labour). PULP Act 1971. Rathan Reddy Publication – Himalaya Publication House Human Resource and Personnel Management – Text and cases.Pearson Education Human Resource Management .Nature.C. character growth & development of labour legislation In India. working & impact of ILO on Labour Legislations in India.M. Industrial Disputes. importance.Taxman’s Essentials of Human Resource Management & Industrial Relations by P. Unit II: Industrial Democracy. S. Ninth Edition. B. (B) WORKERS PARTICIPATION: Concept & meaning. limitations.Minimum wages Act. Unit VII: Wage Legislation . 2.McGraw.Meaning & scope.
Characteristics of global companies. Personnel and Human Resource Management: Text and Cases. acquisitions and takeovers.HRD culture and practices. Case studies. objectives an scope of international HRM. Social environment and HR practices. C. Unit IV: Social Environment and Staffing . HRD intervention.S. 4. Strategies for adapting changes in external environment. Unit IV: H. Unit VII: Developing Global Managers . Unit III: Comparative Employment Policy . Strategic Human Resource Management. case study. Poole’s adaptation of Harvard Model.E. Publisher: Mc-Graw Hill. Research And Audit . Individuality (INV). Knowledge Management and the Role of HR by Chris Harman. HR information system: Concept.Cultural awareness: essentials. case study. 5. by K Aswathapha. selection.Concept. H. Emerging Sectors: I. Marxist theory. Reengineering. Unit X: H.Unit II: Issues in HRD . convergence theory. cultural skills for co-operative advantages. Human Resource Planning for diversification. case study. Uncertainty avoidance (UAI). Difference between domestic and global companies. subsystem.Global literate leader: concept. H. SECTION B Unit VI: HR System Design . significance. Concept. Career development. propagation of culture through HRD. steps in HRIS. communication and interpersonal Relations. advantages. Designing of HRIS. Human Resource Management. strategy planning for global organizations. SECTION B Unit VI: Business Management of Global Companies . and I. Research process: Importance and difficulties in HR research. Unit VII: HRD in India .R.R. 49 . Publisher: Himalaya Publishing House.S. Training. H. Suggested Readings 1. case studies. mergers. Staff retaining and motivating techniques. Unit V: Cultural Literacy and HR Information System in Global Business . Computerized skill inventories. Unit II: International HRM Models .HR System Design: Principles and Practices. exit strategy. Study of HRIS models. Government Agencies and their role in HRD. Process and application in HRIS. expansion. Unit IX: HRD In Different Sectors: . limitations. 3. Rural development through HRD. training and hiring policies. managerial stimulation’s. Publisher: Oxford University Press. cultural and reality shock. Publisher: FT Prentice Hall HR Interventions in the Global Competitive Regime: Strategies for Leadership by Charles Xavier. the Brewster and Bournois Model. 2. Subculture. Case study.T. succession planning.R. Publisher: Excel Books Paper-VI: Global HRM Scenario & Practices SECTION A Unit I: Introduction . HRM approaches in global companies. by Tanuja Agrawal. Staffing: International recruitment.Introduction.Concept.Concept. Masculinity (MASC). Human Resource and Personnel Management. Accounting. competitive advantage and relationship management. HR Valuation. Restructuring. Machinery and Sub systems of HR system Design.HR accounting and Audit: Need.Strategy for HRD: Diversify in work force. Knowledge Management.Recent Scenario and Changes. Quality Circles. Adhikary and Ramana Murty. Unit V: HR Information System (HRIS) . significance and techniques.R. Human Capital Management and Personnel Management. problem. Unit VIII: Skill Enhancement Techniques . By P. Unit III: Comparative Study of Various HR Disciplines: Comparative study of Human Resource Development. limitations and Uses. Culture and Strategies .Total Quality Management (TQM).R. essential qualities. HRD Barriers in India.Objectives.D.T. the cultural approach power Distance (PDI). Subba Rao. significance.HRD Organizations.
Unit X: International Compensation .Scientific Management.): the council of ministers. 50 . case study. relevance of Japanese Management in Indian Context. importance. limitations. Methods and practices of International Compensation. the commission. encouragement of union avoidance.Unit VIII: HRM in Europe And Japan . 4.Background of Europe. legislation procedure. Human Resource Champions by Dave Ulrich. Unit IX: The American Approach To HRM .C. Japans Employee management: Introduction. transforming unionized industrial relations. Suggested Readings: 1. E. Publisher: Oxford University Press. 3. Publisher: Excel Books 5. (Routledge Global Human Resource Management Series International Human Resource Management by Monir Tayeb. Behavioral and humanistic psychology. Corporate HRD by Biswajeet Pattanayak. the institutions of the European Community (E. the social charter.C. case study. organic theories of management. case study. the seniority wage system. International Human Resource Management by Randall Schuler & Dennis Briscoe. lifetime employment. Publisher: Harvard Business School Press. 2. Strategic Human Resource Management by RANDALL S. case study. the court of justice. characteristics. International Compensation and employee satisfaction. the practice of HRM in American organizations.Principles of International Compensation. the parliament. SCHULER and SUSAN E JACKSON Publisher:Blackwell Publishing.
Inheritance.Introduction to Oracle as RDBMS. 1990 4. 2nd Ed.Threats & Risk. Working of Rediffmail.g. statements.History & standardization of SQL. Relational Algebra. FMS(File Management System). Implementation: David Kroenke. Hotmail and Yahoomail. parts. Relational Database Characteristics. SELECT).GROUP D: INFORMATION SYSTEM MANAGEMENT Paper -I: Database Management Systems SECTION-A Unit I: Introduction to Database Management System . 2NF(Second Normal Form). Encapsulation. Digital Signature. Keys. ALTER). knowledge representation. PL/SQL Programming. Normalization. Organizations. Unit IX: Object Technology . 1NF(First Normal Form). referring. Unit VII: Oracle . PL/SQL table & records. Overview of Logic. Types of Relationship.Deductive Databases: features. DBMS Architecture. System Login & Logout of ORACLE.DELETE. Wireless Communication. Predefined exception.Aspects of ER modeling. Views. body restriction. FMS Versus DBMS. Unit X: Advanced Topics in DBMS . data types. 5. Object Oriented Database Management System (OODBMS). Control & Loop Statements. De-normalization. subprograms and packages.Worldwide Computer and Internet Use. Fundamentals. Eaglewood Cliff. nested tables. Object Oriented Analysis: Peter Coad and Yourdon Edward. McMillan 2. IT Transforming our Values. initialization. Design. Multimedia Database. Oracle as Multi-user. DML COMMANDS (INSERT. Mailing: Authorization. Dynamic SQL. Unit II: IT Trends . Entity & Referential Integrity. DDL commands(CREATE.4NF(Fourth Normal Form). Practical Applications. 3rd Ed. Unit III: Entity / Relationship (ER) Modeling . types. 1991 SECTION-A Unit I: Internet . Unit IV: Database Security . Joins.Introduction to Object Technology. Mobile Databases. Functional Dependency.Database Triggers-syntax. Built in packages-DBMS Standards. Internet & DBMS. maintaining row count. Guide to SQL: Philips Pratt. New Jersey Yourdon Press Database Management: Fred McFadden and Jeffery Hoofer. Benefits of SQL. India’s Future in response to this changes. Declaration. member functions and procedures. Database Integrity. Boston Boyd and Fraser. Maturity of IT Related Industries. Unit II: Database Design . DCL commands. Increasing demand of skilled workers..Design Consideration. Educational Institutions and any live entity examples). Database Processing. deletions.Relational Database Primer. declaration. Abstraction. Systems and Developers Manual for a RDBMS such as ORACLE 3.BCNF(Boyce-Codd Normal Form) (First Normal Form). Dogpile and Met Crawler.5NF(Fifth Normal Form). Database Control. Reserve words. Suggested Readings: 1. varying arrays. Google. Variables. insertions. Lives and Work. Paper-II: Internet Technologies & Trends 51 . Nanotechnology. Benjamin – Cummins. Decomposition. DBMS Model. member functions & procedures.DBMS (Database Management System). Developing of ER Diagrams of various systems (e. Cryptography. DROP. DBMS-OUTPUT: Collection. Over view of DBMS.3NF(Third Normal Form).. MODIFY. Introduction to PL/SQL. Object Technology & RDBMS. Unit V: Relational Model . Video Conferencing. Redwood City. Unit VIII: Database Triggers & Built-in Packages .Working of Search Engines: Yahoo. SECTION-B Unit VI: Brief Introduction to SQL . Relational Calculus. Embedded SQL. Elements of SQL languages. UPDATE. Digital Libraries. User & Database Privileges. Database Objects. User defined . Chatting: RLC Concept.
Need. Telco Signaling Protocols. Applications. Emerging Perspectives. Naukari. Digital Productivity. Success stories from India (ap-it.Historical Development. Allen Harvard Business Review on Corporate Governance (Harvard Business Review Paperback Series) by Walter J. Unit IV: Data Warehousing . Techniques. Market Size. Approaches.Next Generation Mobile Networks. Case studies of important portals: Jobs: Timesjobs.Concept. VoIP Protocols. Reliance Infocomm. Future INternet Design (FIND). Radiology and Intellectual Property to India. HIPAA Compliance in India. Software. Architecture. Software Evaluation. Inter-cluster Call.Legal Issues. Michael Allen's E-Learning Library: Creating Successful E-Learning : A Rapid System For Getting It Right First Time. Organic Growth. Concept. Scope and Challenges for e-Governance applications. Outsourcing Engineering Services. 4. Multilingual Call Centers. Trends. India Outsourcing History. Google. Virtual Classrooms. BPO Security. Gordon Donaldson.Categories (Library / Bookshop.Next Generation Multi-service Networks. Books: Amazon. Strategies: Yahoo. Unit X: Role of IT in different verticals . BPO in India . Tree). e-Business for SME. Financial Service and Insurance (BFSI): TCS. Unit V: Knowledge Management . Media: Indiatimes. Call Centers in India. Success Factors. Success Parameters. Data Mining Techniques: For Marketing. Yahoo and Google. huge value addition by citizen centric e-Governance applications.Concept. Suggested Readings: 1. Offshoring. Paper -III: Innovations in IT 52 . Showcase. Chief Knowledge Officer. Unit III: Communication Technologies-I . Relation to SNA (Social Network Analysis). BPO: BPO Concept. Outsourcing Writing to India. 3G/4G. Auction: eBay. Heterogeneous Networks. Wireless IP Phones. Financial Information: MoneyControl. Large-Scale IPT and Voice-Mail Network: Voice Network Architecture. Ad-Hoc & Sensor Networks.India as Ideal Destination. Overview: Network Planning and Designing. Nearshoring. Related Business Strategies. eBay. Web Data Analysis. Society (3rd Edition) by Kenneth Laudon and Carol Traver Knowledge Management by Carl Frappaolo SECTION A Unit I: IT Enabled Services ((ITeS): Outsourcing .Unit III: Data Mining . E-Tailing /Retail: TCS. Challenges. Matrimony: Shadi. Voice/Non-Voice ITeS (BPO Services). Back-Office Accounting. EasyMF. Unit VIII: e-Business . IP Telephony (IPT): IPT Components. SECTION-B Unit VI: E-Learning . Jay William Lorsch. Sales. Graph. Trends in eLearning. Maintenance Issues. 5. Functions. Unit IX: Evolution of e-Commerce . A. Credit Card Processing. Hutch. Types (Text. Berry 2. Every Time (Michael Allen's E-Library) by Michael W. Product & Services. Cellular.Banking. E-Learning in Education. Idea. VoIP. Working. Terminology. Homeshoring.com). Infosys and Wipro. 3.com. Salmon. and John Pound E-Commerce: Business. Technology. and Customer Relationship Management by Michael J. MySpace. Comparison of e-Commerce Solutions: B2B and B2C. BPO in India. Medical / Legal Transcription. Events).Architecture. Interdependence of Security and the Extended Enterprise. IT Products and Services. Developing Strategy. BSNL. Insurance Claims. Voice Gateways. Government and Telecom. M-Commerce. Monster. Wireless Networks: WiFi. Sequence. Need. Unit II: Networking Technology and Systems (NeTS) . WiMax. Telecom: TechMahindra and Telecom Operators: Airtel. History.Concept. History. Use in Strategic Decision Making. Unit VII: e-Governance . Digital Marketing Strategy. Storage Methods. Supporting Technologies. Soft Phones. Spice.
Samsung and LG. Web Services. Suggested Readings: 1.Ubiquitous Computing. The Evolution of the IS/IT Strategy Process: from Technology Focus to Strategic Focus. Inter-Vehicular Communication. Problems and Barriers. Fuzzy Logic & Neural Networks.Mobility Management and Mobile Computing. 4. Motorola. Deliverables from the IS/IT Strategy Process.Classification. and Somprakash Bandyopadhyay Introduction to Mobile Communications: Technology. Opportunistic Systems. Scope. Sony-Ericson. Examining the Current IS/IT Environment. Unit IX: Pervasive and Ubiquitous Computing-II . E-Learning . Audio/Visuals: mp3. Internet Computing. Context-Aware Environments and Devices. 2.Strategy Implications. AgentOriented Computing. Middleware . Services. The DP and MIS Eras: The Lessons Learned.Unit IV: Communication Technologies-II . Strategic Uses of IS/IT . Amitava Mukherjee. GIS: Google Earth. Semantic Web.Assessing and Understanding the Current Situation. factors for success and management implications. Markets (Informa Telecoms & Media) by Tony Wakefield. Dave McNally.Advanced Computer Architectures. Portal Technologies. Real-Time and Embedded Systems. The Strategic Information Systems Era. Business Process Modeling. Early Views and Models: up to 1980.Information Systems (IS) and Information Technology (IT). General Outline of IT Act’2000. E-Governance: Andhra Pradesh. Unit VIII: Pervasive and Ubiquitous Computing-I . Early Views and Models of IS/IT in Organizations.Establishing Effective Processes. Network Security and Privacy. Success Factors in Strategic Information Systems. E-Learning: Zee TV.Biometrics. Approaches to IS/IT Strategy Development. E-Business. Networking: Cisco. An Organizational IS Capability. the Three-era Model. Ubiquitous Health Care. Autonomic Systems. Mobile TV. Information Systems Integration . Technology Convergence: GSM/CDMA/TDMA. Organic Growth. Fourth Edition by Jude Biersdorfer Developing Web Services for Web Applications: A Guided Tour for Rational Application Developer and WebSphere Application Server (IBM Illustrated Guide Series) by Colette Burrus and Stephanie Parkin Paper-IV: Strategic Management of IT SECTION-A Unit I: The Evolving Role of Information Systems and Technology in Organisations . SECTION B Unit VI: Web Applications and Services-II . 3. Techniques for 53 . mpeg and IPOD. Process. High Performance & Cluster Computing. Unit VII: Computing and Information Systems . Personal Computing. Objectives and Expectations. Establishing an IS/IT Strategy. Personal Broadcasting. Case Studies: Mobile Industry Market Players: Nokia. Strategy Implementation Strategy Tools and Techniques. Unit X: IT Trends . Quality of Service Issues.Smart Appliances & Wearable Computers. AI & DSS. Web Information Systems. Understanding the Current Situation 182. Educational Gaming & Instructional Technologies. David Bowler. The Evolving Nature of Strategy and Strategic Planning in Organizations. MMIT. Interpreting the Business Strategy.Internet Services and Applications. Business Re-engineering and IS Strategy. Ontology Engineering. Gadgets: Apple Store. Unit IV: IS/IT Strategic Analysis .Web Based Software. Unit III: Developing an IS/IT Strategy . Grid Computing and Clustering. Unit II: An Overview of Business Strategy Concepts and the IS/IT . Geographical Information Systems. The Strategic Framework. The Challenges of Planning Strategically for IS/IT Today. Virtual Reality. and Alan Mayne iPod & iTunes: The Missing Manual. Offshore Ready: Strategies to Plan & Profit from Offshore IT-enabled Services by Stuart Morstead Networking Infrastructure for Pervasive Computing: Enabling Technologies and Systems by Debashis Saha. Agile Information Systems. 5. E-Commerce & E-Government. Pervasive Wireless Networking. LocationBased Services. Unit V: Web Applications and Services-I . A Resourcebased View of Strategy. Databases & Data Mining.
Carl Neumann. Audit Control.Retail. coding standards. Overview of Testing Tool ‘Winruner’. Applications Service Providers. Information Requirements to Meet the Current Business Objectives: the Use of Critical Success Factors and Balanced Scorecards. Applications and Infrastructure Introduction. Verification & Validation. Elby Nash. IT Service Strategies. Identifying How IS/IT Could Impact the Strategy.Software Requirements Fundamentals. the context of software design. distribution of components. Evaluating the Gap between Current and Required IS/IT Environments. Unit III: Software Design . Unit V: Software Testing . Business Process Analysis. Characteristic of System Analyst. John Wiley & Sons. Bullen. Suggested Readings: 1. Defect Analysis and Defect reports. Role of System Analyst. Unit X: Value Chain Analysis. 5. Policies and Implementation Issues Managing Knowledge Resources. Acceptance criteria. Bugs. Corporate Information Strategy And Management By Lynda M.minimizing complexity. Information as an Asset: The Senior Management Agenda.System Characteristics. Test techniques. F. 2006 3. An Information Culture. control and handling of events. Dorothy Leidner. Pearlson. Austin. anticipating change. Harvard Business School Press. Debugging. IT Governance: How Top Managers Manage IT Decision Rights For Superior Results By Peter Weill. Objectives of the testing. Unit V: Determining the Business Information Systems Strategy . Hybrid. Financial Services. Carol. the Practice of Managing the Information Asset.Strategic Planning Techniques and Their Relationships. Christine V. use of tools like DFD. Implementing Business-wide Information Management. Testing types. Strategies for Managing the IT Infrastructure. Ephraim Mclean. software design quality.. Prentice Hall. 2004 Paper-V: Software Engineering SECTION-A Unit I: System Concepts . Service Industry. the software design process. Third Party Delivery Outsourcing.Warren Mcfarlan. Decision Trees. James Wetherbe. Requirements analysis. Data Dictionary. Donald Liao. Unit VIII: Role of IT in Business Transformations . 2004 2. Types of IS/IT Service. Establishing the Relative Priorities for IS/IT Investments. Do It Yourself.Cases in Banking. Ross. 2006 Information Technology For Management By Efraim Turban. interaction and presentation. Guidelines for outsourcing decisions.Towards Knowledge Management. Hospitals. general software design concepts. Made to Order. Technology Strategies in a Multi-business Unit Organization.concurrency. Outsourcing Strategies . Unit VII: Managing the Supply of IT Services. Software Development Life Cycle (SDLC). Preparing Software Requirements Specification. Unit IV: Software Construction . Luftman. Saunders. Black-box & White-box testing etc. Advertising. Key Issues in Software Design . Introduction to Software development models. Jeanne W. John Wiley & Sons.Software Design Fundamentals.Software testing fundamentals-Testing-related terminology like Errors. Defect. 2006 Managing The Information Technology Resource: Leadership In The Information Age By Jerry N. 4. Organisational Modelling. Decision Tables Introduction to Feasibility Study and Cost/Benefit Analysis.Interpretation and Analysis. Large Organisations. Framework in which the Tools and Techniques Can Be Used Effectively. Mcgraw-Hill Inc. Multiple SBU’s and their Consolidation. error and exception handling and fault tolerance. SECTION-B Unit VI: Strategies for Information Management . Structured English. Unit IX: IT Enabled Business Models . Requirements gathering. S. Media. Pearlson E. Robert D. Travel and Tourism. SECTION-B 54 . Applegate. Unit II: Software Requirements . and constructing for verification.understanding of the role and scope of software design.Software construction fundamentals.
Unit VIII: ERP Modules . Problems & Process. Unit V: Estimation Procedures . Web Enabled. RFI. Unit IX: ERP Market . and establishing the tools and techniques to be used. the need for maintenance. Teams. BPR Steps. Managing Change in ERP. CRM and ABAP. Unit IX: Software Project Management . Process.ERP Market. Unit X: New Trends . Unit II: ERP Life Cycle . the nature of maintenance. Build / Buy Decisions. Vendor Comparison. Project Engineering and Pharmaceuticals. BaaN. and Bret Wagner From Underdogs to Tigers: The Rise and Growth of the Software Industry in Brazil. Risks in ERP / SAP Implementation. Skill-sets. System Requirements for ERP Implementation. Role of ERP in Industries like: Automotive. China. Ellen Monk. History & Evolution of ERP. Change Management in ERP.Basic concepts of Software reusability. PeopleSoft.Reengineering concept. 3. Enterprise Potential. software quality assurance. Suggested Readings: 1. SECTION-B Unit VI: ERP and BPR . establishing identification schemes for the items and their versions. Reverse Engineering & Forward Engineering. BPCL.requesting. Software Reengineering. Maintenance processes and maintenance activities.A Practitioner’s Approach by Roget Pressman 2.ERP Project. L & T. Best Business Practices. Implementation And Post-Implementation.Reasons for high demand of ERP. Evaluation Components. 5. Introduction to MS-Project. Basic concepts of Measures. Management of changes during the software life cycle. Pre-Implementation. evaluating.Software quality fundamentals. Mahindra & Mahindra. Metrics and Indicators. Concepts in Enterprise Resource Planning by Joseph Brady. Suggested Readings: 1. and approving software changes. implementing software changes. Resource Planning. and quality improvement. Software quality management processes.System Evaluation. SAP R/3. Unit X: ERP Cases .definitions and terminology.Software configuration identification – identification of items to be controlled. Market share of various Companies: Oracle EBusiness Suite. HRM.Software quality control.TISCO. Leaders. ERP Packages for SME. McMillan 2. Emerging Standards. Total Enterprise Solution. Benefits of ERP. Project Scheduling & Tracking. Critical Success Factors for ERP. CASE tools. Software Engineering . Introduction to CMM levels.Managing People. Sales and Distribution (S&D). HLL.Software maintenance fundamentals. Unit III: ERP Architecture . System Analysis and Design by Elias Awad 3. Unit VII: Software Configuration Management (SCM) . ERP / BPR Relationship.software engineering culture and ethics.Unit VI: Software Maintenance . 4. Distributed. Need / Value / Strategy / Layers / Standards of System Integration.Scope. RFP. Market Analysis. Ireland. Unit IV: Product Selection . Unit VIII: Software Quality . FRS. Electrolux.Finance (FICO). Verification & Validation. Stages of Project Life Cycle.Concepts: Enterprise System. Unit VII: Project Management . Escorts. the value and costs of quality.Client Server. ERP Product Life Cycle. ERP-II. reviews and audits. JD Edwards One World and IFS. Vendors etc. Textbook of Enterprise Resource Planning: Jaiswal / Vanapalli. and Israel by Ashish Arora and Alfonso Gambardella 55 . Software Engineering (7th Edition) (International Computer Science Series) by Ian Sommerville The Engineering of Software: A Technical Guide for the Individual by Dick Hamlet and Joe Maybee Schaum's Outline of Software Engineering by David Gustafson Paper -VI: Enterprise Resource Planning SECTION-A Unit I: Introduction to ERP . models and quality characteristics. Consultants. Capital Goods. India.
: Leon Alexix. Countdown 2000. 5. 1997 56 . TATA McGraw Hill Reengineering The Corporation: Michael Hammer and James Chambay.4.
Structure and Organisations. collection. Unit III: Public and Social policy: Approaches to analysis. Unit II: Models and factors associated with health and diseases. Unit VII: Clinical care Unit VIII: Physical aspects of community health. Pergamon. SECTION. 1~84. Delhi. M I. 1977. 1979. "A short textbooks of Medical Statistics". Lee. Alderson. Paper -II: Healthcare and Social Policy SECTION-A Unit I: Social Welfare. 5. "Measurement in Health Promotion and Protection". Meera. "Implementing Health Policy". Idealogical and Environmental. 2. Unit X: Case studies on any of the above topic. Unit IV: Data sources. Drugs. SECTION-B Unit VI: Organizational aspects of community health. Suggested Readings 1.ed. Alcoholism etc Unit IX: Preventive and promotive health care. etc "Demo graphic Techniques". E P. Mareel Dekker. Manohar. Abelln. 1975. Psychological aspects of community health Special aspects of community health. Suggested Readings 1. 1987. V D. Morbidity. Unit X: Population policy. Copenhagen. "Family Planning in India 1969-84: A District Level Study". 57 . Health Information System.B Unit VI: National health policy: Review of different committees. Unit V: Primary health care and community participation. 2. 4. V and Mach. Structural. Hindustan. T Brzenskl. New Delhi. 2nd. Z J and Carstalrs. Oxford. Oxford. analysis and uses. Epidemiology & Population Management SECTION-A Unit I: Meaning and scope of epidemiology. Geneva. Unit VII: Distribution of health services in India: Disparities."An Introduction to Epldemeology". Role of Private and Voluntary groups. MacMillan. Social policy. Role of national and International agencies. WHO. 1981. K G.GROUP E: HEALTHCARE MANAGEMENT Paper -I: Community Health. ed "Alternative Approaches to Meeting Basic Health Needs in Developing Countries". Cambridge. Unit II: Health care and Social development. M. Oxford University Press. Cambridge University Press. A H. 3. "A comparative approach to Policy Analysis: Health Care Policies in Four Nations". Unit VIII: Health policy: Input. Unit III: Health statistics and health indicator. Anne. London. Leichter. New York. Kenneth and Mills. Use of Computers. Jolly. 1983. Resources. "Comparative National Policies on Health Care”. 1987. WHO. Djunkanovic. Roemer. UNI Books 3. Unit IV: Factors in Social Policy: Situational. 4. Determinants and other sectoral issues. Health policy the Disadvantaged. Unit V: Health Policy formulation: Factors. HM. A B. 5. Mortality. 1986. Hill. Unit XI: Health and Social Policy: International Perspective. "Policy making and Planning in Health Sector". Planning and management. Chatterice. 1988. Output and Performance. Pollard.
1992 5. Unit IX: Management of Conflicts.C Handbook of Hospital Personnel Management. Unit V: Health Systems research: Uses and applications. 1997.SECTION. Planning and Organising for Safety and Waste management. 1993 58 .A Unit I: Concept of Health Care Planning. New York. Health care Budgeting. Liquid Waste Handling. 3. Unit VIII: Planning and management. 1981. ad "Methods for Evaluating Health Services". Ted Safety & Health Management Planning. Health Manpower policy. Peter I and Friedrich Breyer Health Economics. Paper -IV: Environmental Health Management and Safety Planning SECTION. Goyal. Sage. Unit IX: Project Management in Health care. 4. Prentice Hall of India. Geneva 4. 1972. Suggested Readings 1. General Sanitation. Collective Employee Participation. New Delhi. CSSD. London. "National Conference on Evaluation of Primary Health Care Programmes”. 1983. Journal of Hazardous Waste Management. Ferry. Insect. Unit IV: Management of Quality. Laundries. Academic Press. Unit III: Strategic management in health care. U. Unit III: Dimensions of Health Care Management. P. Operational planning and management Issues in health care. 1990. SECTION. Trends and Practices. Suggested Readings 1. Unit X: Case studies on any of the above topic. Van Nostrand Reinhold. "Guidelines for Health Manpower Planning". New York. Hornby. WHO.B Unit VI: Health care decision making for mega problems: Approaches. Unit VII: Contemporary trends in health care. Rewards and Punishments. New Deihl.B Unit VI: Hazardous Waste Management. Cost Containment. Patients and Personnel Safety. Ferrer. 2. Unit VIII: Management of Costs. Emergency and Disaster Planning. "The Health Services Administration Research and Management". Hospital Organization and Management Text and Brading. Health Expenditures. Unit II: Health systems: Characteristics. ed. Hodgetts. Darr & Jonathan S R. Goals and functions. Hospitals as a Health Care Delivery System. '1980. Planning methodologies. 1981. Unit V: Concepts of Environmental Health Care. CBS Publishers & Distributors. Unit VII: Legal and Social Aspects of Waste Management. Microbiological considerations. Solid Waste Handling & Disposal. Paper -III: Health Systems Management 5. Unit IV: Quantitative foundations of health services management. "Modern Health Care Administration". Wortman P M.A. D M. Safety Management. Collection & Disposal. Unit XI: Organising for better Health Care Management. Butterworths. SECTION.S. New York 3. Bargaining. ICMR. R M and Cascio. Evaluation methodologies for monitoring the performance and needs in health services. Unit II: Management of Health Care Systems. Kurt. Fire Safety. Zweife. etc. Oxford University Press. London 2.A Unit I: Systems analysis and systems dynamics in health care. H P. Water Treatment and Distribution. Rodent Control. R.
Suggested Readings 1. video. Tata McGraw Hill Publishing Co. Information System Concepts. etc. Unit VII: Implementation Strategies. Velde. balance. 4. London. mass media health images.SECTION. Central Bureau of Health Intelligence. Hospital Information Systems . Need for Managerial Functional Specialists. Du Pre. R D Computers in Medicine. 2000. Suggested Readings 1.) analyses the rhetoric of a successful or an unsuccessful health communication campaign such as AIDS awareness. Elias M. Information Technology in Hospitals. deliver & evaluate health information & disease prevention campaigns. New Deihl. Govt. Components of a Hospital System. Communicating about Health: Current issues & Perspective. Classification of Hospitals. Hospital Organization.. Panko. SECTION. speech or language and materials that make complex disease issues more understandable to public e. Athena. Understanding Decision making Process. Changing Role of Hospital Administration. Role of Mass Media in Parenting Education. Networks and Communication. print ads. Resource Utilization & Control in Hospitals. 2. 3. Network Topologies. Health Information In India. advocate for health policy initiatives & manages health care delivery systems or produce the written material for a healthy campaign or develop a television programme/Health literacy & strategies dissemination in areas of public health emerging from research in hearing.New York: Henry Holt & Company 1996.Health Care Interface. smell. 1988. Design Considerations. Raymond R Business Data Communications.A Unit I: Concept of Health. 2. 3.B Unit VI: Hospital Information System. Unit V: Database Concepts. 1990 Paper -V: Health and Hospital Information Systems SECTION.g. New Delhi. Unit III: Hospital Functions.B Plan. SECTION. Of India. 1998. Health Care and Hospitals. Prentice Hall of India. smoking cessation.Systems Analysis & Design. Text book of Preventive & Social Medicine. Unit VIII: Merits and Demerits of CHIS. Trends in HIS. 5. Harvard School of Public Health Centre for Health Communication. Unit X: Issues and Challenges of Hospital Management.The Next Generation. Medicine & Culture . 1997. Lele. New Delhi. 1997. Ministry of Health & Family Welfare. Health Communication. health ethics. 5. communication campaigns. Types of Information Systems. Payers. Development Approaches. . Rudi Van de Springer Verlag. Paper -VI: Health Communication: Development and Dissemination 59 . taste. 2000. New Jersey School of Public Health. Unit IX: HIS as a Control System. voice. materials to accompany genetic counseling in areas of inherited disorders. Prentice Hall Inc.. alternative medicine. Mountain view LA: May field publishing Company. inter-cultural communication. 1992 4. Concepts of Computers and Communication Technology. Need for Systems approach to Hospital. Lynn. Types of Networks. Indian Health Care System. Unit II: Government. Use of least three artifacts (such as pamphlets. Drawbacks of Hospital Communication System. Systems Analysis and Design of Hospital Information Systems. Functionality of Computerized Hospital Information Systems.A An overview of many substantive areas of study within health communication like interpersonal communication. Ltd. Awad. Hospital as a Subsystem of Health Care System. Unit IV: Decision making in Hospitals.
Customs Union. SECTION.B Forecasting and the Image of the Future. R. 1997 Buckely. Allyn and Bacon. Common Markets. New York Institute of Finance. Corporate Exposure Management. Prentice Hall Inc.A International Marketing –Definition. Suggested Readings 1.A History of the International Financial System-The rise and Fall of Bretton Woods.K.. New Issue Procedures in the Eurobond Markets. IMF. Globalisation and the Growth of Derivatives. 1988 Shapiro.GROUP F: INTERNATIONAL BUSINESS MANAGEMENT Paper –I: International Financial Markets SECTION. New Delhi. Anmol. Financial and Socio-Political Factors. Economic Communities. Technical Analysis. Parameters and Constraints on Exposure Management. 3rd ed. Macmillan. V K. Forward Rates. David K and Stonehill. New Delhi. 3. SECTION. International Bond Markets. Aliber. 2nd ed. V K. Paper –III: International Marketing SECTION.A Types of Foreign Exchange Markets and Transactions. Addison-Wesley. Spread. International Transfer Pricing. New Delhi. International Financial Management. 1987.Central Banks and the Balance of Payments.C. Tax Treatment of Foreign Exchange Gains and Losses. V. Cross Rates. Free Trade Zones.. Syndicated Eurocredits.Z. GATT. International Banking and Country Risk. Alan C. Luca Cornelius Trading the Global Currency Markets. Bhalla. Organisation of the Exposure Management Function.. Quoting Forward Rates. Pricing Option. A. Multinational Business Finance. Suggested Readings 1. Anmol. 2001 3.Bilateral Trade Agreements. Exchange Risk and Corporate International Finance. FEMA. Distinctions between International Trade. Adrian. Exposure Management Techniques. Sutton. 4. Euro-banking and Euro-currency Centers. Interest Rates and Currency Swaps. Alternative Definitions of Foreign Exchange Risk. Shapiro. 2nd ed. 4. The Crash of 1994-96 and Beyond. Commodity Agreements and GSP. Features of International Bonds.B 60 . Eurobond. Euro-currency Futures and Options. 1995. Currency Swaps. 5. Marketing and Business.World Bank. Official and Free Market Rates. Currency Options. Bhalla.H. International Institution. New Delhi. Theory and practice of Forecasting Exchange Rates-Economic Fundamentals. Economic Environment of International Marketing. 1996 Eiteman. Anmol. International Financial Management. International Portfolio Diversification. 1978 2. California. Trading Partners. Eurocurrency Market. Deposit Dealing and the Term Structure of Euro-currency Rates. Multinational Finance. Trading in Currency Options. 1979 5.W. Arthur I.Introduction. Valuation and Hedging. London. Managing International Investment and Finance. Boston. International Financial Management.2001 2. Multinational Financial Management. Currency Futures. SECTION. UNCTAD. Englewood Cliffs. NJ. Concept and Setting. Paper –II: Foreign Exchange Management SECTION. Bhalla. Prentice Hall of India. The European Monetary System and Other Regional Artificial Currency Areas. Organisation of the Foreign Exchange Markets. Constraints on International Marketing-Fiscal and Non-fiscal Barriers. Non-tariff Barriers. New Instruments in International Capital Markets. 1995.. Quoting Foreign Exchange Rates.B Exposure Information System. Alternative Strategies for Exposure Management.Prentice Hall.
Registration of Exporters. Credit and Foreign Exchange Risk Coverage. Freight rate structure. International Agreements and Conferences on Sea Transport.B. J. Anupam Publications. Containerization. World Shipping. Analysis and Strategy. 1988. International Monetary Fund (IMF). 3. V. basic concepts.Exim Documentation. Instruments and methods of Financing Exports Including credit and collections. Role of Clearing and Forward Agents. V. Onkvisit. Export Marketing. SECTION. Pricing Strategy and Distribution Strategy. Quality Control and Pre-shipment. Import Licensing and other incentives.B World Bank Group-International Bank For Reconstruction and Development (IBRD). International Finance Corporation (IFC). International Labour Organisation (ILO). Direction and Quantum of India’s Export. Custom Clearance of Import Cargo. 61 . Englewood Cliffs. Structure. New Delhi. Foreign Exchange Regulations and Formalities. Prentice Hall of India. Warren. Structure. 1992. Conference System. Bhalla. Anupam Publications. Excise clearance of cargo.A Introduction. Documentation and Logistics 1. International Marketing. Terpstra. SECTION. Institutional Infrastructure for Export Promotion. Suggested Readings 1. Export Promotion Councils. Global Marketing Management. 1995. 1995. 1991. New Delhi. Anmol. Liners. Cargo Insurance. T. Regimes. Marketing of Joint Ventures and Turnkey Projects.A Documentation Framework. Instruments of Payments. Sak and Shaw. Strategies for Success. General Agreement on Tariffs and Trade (GATT). Machinery for Consultation. International Organisations as international institutions. Bills of Exchange. Concepts of Dry Port. International set-up. Legal Dimensions. Indian Shipping. Handbook of International Business. Product Policy. Dryden Press. Containerization and other developments. 1991 2. SECTION.. Business Risk Coverage-Cargo. 5. Delhi. 1995. Promotion Strategy. Delhi. Production and Clearance of Goods for Exports. Procedures and documentation for availing export incentives. John Wiley. H. New Jersey. International Marketing. 2001. United Nations Conference on Trade and Development (UNCTAD) . Export Quotations. and Tramps. Keegan. Delhi. 2. Suggested Readings Paper –IV: Export-Import Procedures. Types. 5th ed. Freight and Structure. Government of India Handbook of Import-Export Procedures Paras Ram Export: What.K. Elements. 3. 4. Shipping and Transportation. International Economic Organisation and Development Diplomacy. Public Sector Trading Agencies. Negotiation of Documents. 4. Trends. Vern and Sarathy. International Development Agency (IDA). Commodity Boards etc. Global Business Press.J. Indian Shipping Perspectives. Anmol. Dispute Settlement. International Monetary Cooperation. International Marketing MixIdentification of Markets. I and Murray. B. Inspection Concept Scheme and Procedures. World Trade Organisation (WTO).Ramu International Business Environment and Management. Bhattacharya.K. ECGC. Suggested Readings 1. Various Forms of International Business. Processing of an Export Order. Procedure and Documents. Regimes and regimes theory.Duty draw backs.. Formation. Oriando. R. International Product Life Cycle. Letter of Credit-Export Finance. Custom Clearance of Export Cargo. Deasai. Multilateral Investment Guarantee Agency (MIGA).India and World Trade. New York. Prentice Hall Inc.. Where and How. Air Transport. Shipment of Export Cargo. International Business Contracts. Uniform custom and practices (UCP).Open Account. Walter. Paper –V: International Economic Organisations SECTION.B Negotiations of Documents with Banks. and S. Bhalla. Insurance. Import and Export Policy. Delhi. 1988.
1985. SECTION. United States Institute of Peace Process.. 1989. 8th ed. S. Berkley. Structure and Equilibrium of India’s Balance of Payments. International Institutions and State Power. Export Oriented Unites and Export and Trading House Schemes.K. Common wealth Pub. Major Import Commodity Group. Paper –VI: India’s Foreign Trade Policy SECTION. Export Promotion Councils. Blanket Permit System. Essays in International Relations Theory Boulder. 3. Delhi. 4. Commonwealth Pub. Anmol. 1989. Infrastructure support for Export Promotion. 5.their trend. Export Performance and Export Marketing Strategies. 2. Import and Export Control Orders.K. Westview. Bhashyam. Robert O. Major export commodities. 3.2001. Hemel Hempstead. Cambridge University Press. Exchange Control in India. problems and prospects. Diana Economic Theories of Development. Sri Ram Export Marketing in India’s New Manufacturers. Deferred Payment System and the Role of EXIM Bank of India. Washington. Major competitors. Export Processing Zones. Export Credit Insurance. Trade Control in India. Delhi. Import and Export Licensing System.C. Suggested Readings 1. Recent Trends in India’s foreign trade. 1976. University of Delhi. The Third World Against Global Liberalism. International Business Environment and Management. V.2. Export Incentives. 1994. Mihaly The Future of Global Governance.B Import Substitution and Export Promotion Policies. D. Foreign Trade (Development and Regulation) Act. Financial and Fiscal. Role of State Trading Organisations in Foreign Trade. Commodity Boards/Product Export Development Authorities. University of California Press. Nayyar. S. Stephen D.. 62 . 1988 Khanna. Directional Pattern. Deepak India’s Export and Export Policies in the 1960s.. Krasner.Thrust area commodities. Delhi. Multilateralism and Bilateralism in India’s International Business. 1986 Jain. An Analysis of Competing Paradigms. Harvester Wheatsheaf. 4. Simai. Hunt. 5. Delhi. Specific Service Institutions.A India’s Foreign Trade in the Global Context. Export Promotion in India: The Institutional Infrastructure. Bhalla. Structural Confilict. 1988. Keohane.
1994. Conducting periodic project performance evaluation audits. Developing cost summaries for tracking project expenditures. Unit V: Resource Allocation . India.Identify business process to be redesigned. 2. evaluate. Competition. Defend the role of risk management in overall project management. Identify causes associated with project success and failure. Study of Recent Case-Studies in project management. 2003. Unit IV: Cost Estimating and Budgeting . Project Management. John Wiley and Sons. 5. Customer. Paper – II: Business Process Reengineering SECTION A Unit I: Introduction to BPR . that impact project team effectiveness. Project Management.Identifying resource requirement.Define contract administration and its role in project management. Successful Project Management. Jossey-Bass. Managing people with multi-cultures and ethnic groups in process improvement. Contract Proposal Development. J. Identify risk management activities throughout the project life cycle.Analyzing project performances versus cost and schedule constraints. Unit III: Project Planning: Statement of work (SOW) and overall project goals. Unit X: Introduction to Project Management Software and Case Studies Introduction to MS-Project software. Integration of knowledge & information. Measure the existing process. Gantt chart. Analyze optimal labour utilization for cost effectiveness and schedule efficiency. Suggested Readings 1.GROUP G: OPERATIONS MANAGEMENT Paper – I: Project Management SECTION A Unit I: Project Management Concepts . Unit VIII: Contracting For Project Managers . Fifth Edition.Organisation for projects.What is BPR? Need of BPR. Contract Administration policies and procedures. Identify leadership styles of project managers.Project Procurement cycle. Quality Planning. Van Nostrand Reinhold.Characteristics of a project Need for project management. Different types of teams. 1979. Cost and Technology as Drivers. Unit IX: Risk Management Process . Effort and Time estimation. 3. Unit II: Project Organizational Structures and Behaviors .A source of knowledge. Roles and responsibilities of project team members and team leader. Planning project communication.Analyze the risk management process cycle within a company. Select contract types for various situations.Preparing cost estimates. . Rosenau. Europe. Contract Terms & Conditions. 63 . and control planned cost and schedule performance. Roles of project managers. The New Project Management. Addison-Wesley. 4. CPM-PERT.Information. 1982. Project Management Institute. budgets and expenditures. either corporate or ethnic. Unit III: IT and Learning in Organizations . Identify the risk management process. Davidson Frame. Identify sources of diversity. Work breakdown structure (WBS). Meredith and Mantel. SECTION B Unit VI: Project Performance Measurement and Control . Milton D. A Managerial Approach. BPR in USA. Developing cost forecasts to proactively control future planned expenditures. Harold Kerzner. Unit II: Process Analysis . Techniques used to manage groups and individuals. Preparation of Task-Flow network. Use of Project Management Information Systems (PMIS) to monitor. Contract Negotiation. Course Text. Unit IV: Cultural Factors in Managing Process Improvement .Understanding LPG. Scheduling resources. 1981. The Implementation of Project Management. Ways in which a project can be terminated upon completion. Lifelong Learning.Concept of earned value performance measurement. Schedule the completion of all work elements. Unit VII: Project Evaluation and Termination .
breakpoints. designing the process. Selecting the leader and team.Unit V: Redesigning Business Processes . 64 . technology.Identifying key issues.
PHI SECTION A Unit I: Introduction to Quality Concepts . Total Productive Maintenance (TPM) – Concept. Benefits.Analysis Techniques for Quality Costs. Paper – III: Total Quality Management 65 . Teams.Benchmarking – Reasons to Benchmark. Supplier Partnership – Partnering. Normal Curve. Cause-Effect Diagrams.Definition of Quality. Kaizen. Pearson Education Asia. Unit X: Case Studies based on above topics. Unit V: Control Charts for Variables – Definitions. Benefits. Rita E. Models and Behavior by Everett Adam. Total Quality Management. BPR for Engineering and Manufacturing Technology by Madsen. Scatter Diagrams. X-bar and R chart Correlation. Trend in Service Automation. 2. Managing for Quality. Improvement Needs. Customer Retention. X-bar and S charts. Design for six sigma. Quality Function Deployment (QFD) – House of Quality. Designing incentive schemes for employees. Principles of TQM. six sigma DMAIC process Unit IX: Quality Circles . Special Causes. Understanding behaviour. Quality Circles. Strategic Planning. Manganelli and Mark M. Performance Measures – Basic Concepts. Strategy Unit III: Quality Improvement Techniques . Quality Council. Recognition and Reward. Quality Auditing. Role of Senior Management.The seven tools of quality. Empowerment.Besterfiled. Ronald Ebert. 4. Quality costs . Documentation.Dynamics of Change Management.FMS. Run Charts. PDSA Cycle.Need for ISO 9000 and Other Quality Systems.Introduction. Unit X: Case study on above topics Suggested Readings 1. Unit VII: Quality Systems . David A. Unit VIII: Managing Change . Group Technology. Unit IV: Statistical Process Control (SPC) . Basic concepts of Total Quality Management.. (Indian reprint 2002). et at. Wisnosky. Relationship Development. ISO 9000:2000 Quality System – Elements.SECTION B Unit VI: Employee Incentives . Supplier Rating. Suggested Readings 1. New seven Management tools. key analytical tools for implementing six sigma. BPR Wizdom. SECTION B Unit VI: TQM Tools . CAD/CAM. Leadership – Concepts. Population and Sample. Unit VIII: Concept of six sigma . Dale H. Employee Involvement – Motivation. Deming Philosophy. Unit II: TQM Principles . Dimensions of Quality. Unit IX: Trends & Techniques . Jr. Quality Planning.Introduction. Feeney The Reengineering Handbook: A Step-By-Step Guide to Business Transformation by Raymond L. Control Charts for variables and attributes. 5. Implementation of Quality System. QFD Process. Supplier Selection. Redesigning Enterprise Processes for E-Business by El Sawy. Control Chart Techniques. Benchmarking Process.Customer satisfaction – Customer Perception of Quality. Delmar Thomson Learning 3. Klein Production and Operations Management Concepts. Taguchi Quality Loss Function. Robotics and Robots. FMEA – Stages of FMEA.. Barriers to TQM Implementation.Pareto Diagrams. Continuous Process Improvement – Juran Trilogy. Changing attitudes and behaviours. Teams.Managerial responsibility in Managing quality. A Practical Guide to BPR Project Management by Dennis E. sourcing. 5S..Motivating employees. Statistical Fundamentals – Measures of central Tendency and Dispersion. Variation: Common vs. Process capability. Unit VII: Managing Quality . Cause and Effect Diagrams. Performance Appraisal. advantages of six sigma. Requirements and Benefits. Customer Complaints. Quality Statements. ISO 14000 – Concept. Historical Review. QS 9000. 1999. Service Quality.
A. Reorder Point Models. Unit II: Supply Chain Inventory Management .Introduction to Quality Management. Kaminski and E. Analysis of Manufacturing Enterprises. Unit III: Quality Management . Paper – V: Operations Management 66 .2. Suggested Readings Paper – IV: Supply Chain Management 1. Operations and Competitiveness. The Management and Control of Quality. Logistics and Supply Chain Management: Cases and Concepts. Unit II: Capacity Planning . D. 2000. J. Narayana V. Planning and Operation.An integrated approach for effective management. Forecasting. Internet Auctions. 3. McGraw-Hill. “Total Quality Management Butterworth – Hcinemann Ltd.Evans & William M. 2002 (ISBN 0-324-06680-5). Rangaraj. Modelling the Supply Chain. E-procurement. 1989. Statistical Process Control. Meindl.V.a new paradigm for customer centric Organisation. Kluwer Academic Publishers. Just-In-Time Systems. New Delhi Simchi-Levi.Products and Services. Unit V: Inventory Management . Models for Supply Chain Decision-Making. Unit IX: Integrated Supply Chain . SECTION B Unit VI: Vendor Partnership in supply chain . maximising shareholder value through supply chain management. 4. 2001. Performance Measures. 5.J.. Job Design and Work Measurement. SECTION A Unit I: Introduction to SCM .. strategic management of supply chain for reduction in inventory. Electronic business process optimization. Macmillan. Decisions in the Supply Chain World. Operation decision making tools. Unit III: Mathematical Foundations of Supply Chain Solutions . Simchi-Levi.MRP . and N. South-Western (Thomson Learning). 2. Pearson Education (ISBN 81-297-0172-3). 2nd Edition. Multiechelon Inventory Systems. Technology and Capacity. distribution channel design.Introduction to Operations Management and Productivity. Facilities Layout. G. N. Project Management. S. Process.Lidsay. Operation Strategy.Economic Order Quantity Models. McGraw-Hill. Capacity Planning. Supply Chain Management Strategy. Inventory Optimization. Unit VIII: Internet Technologies and Electronic Commerce in SCM . Unit VII: IT Enabled supply chain . Dependent Demand Inventory Management -. Oakland. Shapiro. 2004. Viswanadham. Application of quality in operation management.IT Enabled supply chain management strategy. corporate profitability through supply chain management. Understanding the "internals" of industry best practice solutions. Irwin. 1991.S.Nature .. E-markets.Introduction. Quality Management – Concepts and Tasks. and Sreenivasan. Chopra. 2003. 2nd edition.Use of Stochastic Models and Combinatorial Optimization in: Supply Chain Planning. Unit IV: competitive advantages through supply chain management . Unit V: Logistic Management .Building Blocks of a Supply Chain Network. 3. strengthening supply chain. Raghuram. Designing and Managing the Supply Chain: Concepts. Acceptance Sampling. Feigenbaum. (5th Edition). SECTION A Unit I: Introduction . Unit X: Case study on above topics. N. Facility Location Models.Strategic Practices of logistic management. E-Logistics.Supplier role in integrated supply chain. Strategies and Case Studies. 5. optimising the supply chain. “Total Quality Management. James R. 4. Supply Chain Facilities Layout. P. supply chain analysis.S. Duxbury Thomson Learning. Business objects in SCM. Dynamic Routing and Scheduling. managing supply chain using SAP R/3 and Lotus Notes.Relation to ERP. and P. New Age International 1996. concept of Independent Demand Inventory Management. Unit IV: Human Resource . Oxford.
Principle of Financial and Cost Accounting.by Klaus Bellmann Strategy Maps . CRC Press Inc.Aggregate Planning. Kaplan. Fixed cost. 4. Unit X: Modelling and Simulation . Suggested Readings 1. Interpretation and use of accounting. Unit IX: Theory of Production . SECTION B Unit VI: Cost analysis . 5. Suggested Readings 1. Semi variable cost analysis. Cost benefit analysis. Advanced Production Inventory Management Systems (APIMS). Capital budgeting. Operations Management .N. Norton Operations Management – Russell & Taylor Production / Operations Management – S. Principles of econometrics.Project Scheduling. Introduction to Lean Production. Florida USA. principal and use of economic analysis. 1995 Paper – VI: Manufacturing Economics 67 . Case study on above topics.The effects of income tax on economy studies.Depreciation. Unit IV: Econometrics . Unit VII: Introduction to Cash flows .Introduction to manufacturing economics.Flexible Manufacturing System. Torqunin and Black – Engineering Economics 2.Computer Integrated Manufacturing Systems (CIMS). Unit IX: Modern Manufacturing Systems . Replacement analysis. Resource Planning.Chary SECTION A Unit I: Introduction . Transportation and Transshipment Models.Production function.Analysis of cost. Unit V: Financial and Cost Accounting . Operations Management . Long and short term consequences. Unit II: Methods of evaluation . Waiting Line Analysis for service improvement. Cost control.Supply Chain Management. Garmo – Engineering Economics 3. Michael Lewis.Modeling and simulation of manufacturing systems. Unit X: Supply Chain Management . Production Planning and Control. Unit III: Replacement analysis . SECTION B Unit VII: Lean Production .Quantitative methods of evaluating the alternatives. Linear Programming. “Advanced Models for Manufacturing systems Management”. Unit VIII: Cost Benefit Analysis . David P.Unit VI: Planning and scheduling .by SLACK & LEWIS. Methods of depreciation. variable cost.Decision making. Paolo Brandimarte & Agostino Villa. Unit VIII: Modern Manufacturing Systems . Nigel Slack 2. Theory of cost and theory of firm.Evaluation of investment alternatives. 3.by Robert S. Discounted cash flows. Case study on above topics.
Rights of a banker. Unit II: Financial Services: An Overview– Management of Risk in Financial Services and Regulatory Framework for Financial Services. Unit IX: Allied Financial Services . Fixed Deposit Receipt. Unit VII: Asset Financing Services . Siwan Publications. customer's signature. Unit VIII: Guarantees.C. Unit III: Payment of Cheques Form of Cheque. Partnership accounts. Forfeiting and Bill 68 . New Delhi –paper I 5. Clayton's case.Introduction for opening new accounts. Participants in Financial Markets and Financial Services: An Introduction.Advances against various securities. Unit V: Merchant Banking Services .Credit Cards. 1956. Goods. SECTION B Unit VI: Restructuring & Merger . John Willy & Sons Paper II – Financial Services SECTION A Unit I: Overview –Financial System and Financial Markets.GROUP H: BANKING & FINANCIAL SERVICES MANAGEMENT Paper I – Banking In India SECTION A Unit I: Overview . opening of savings. SECTION B Unit VI: Bank Drafts Unit VII: Advances . Advances against Guarantees. Unit IV: Collection of Cheques Liability for conversion. Mumbai Taxmann Publications – paper I 2. Protection to the collecting Banker. Dishonour of Bills. Unit X: New Services in Banking . Unit III: Financial Market Operations– Stock Exchange: Functions and Organizations. Mutual Funds. Duties of Collecting Banker. Financial Services by Banks and Insurance Companies. Unit II: Customers' Accounts . Calculation of Date of Maturity.Housing Finance and Credit Rating.Definition-utility of banks – banks and economic development -types of banks with their individual functions –Role of RBI – Monetary management –business in the globalized era. Broking and Trading in Equity. Club accounts. current and fixed deposit accounts Minor's accounts. Joint stock company's account. Shares. Accommodation Bill. Markets & money by David S.Corporate Restructuring and Mergers and Project Financing. Agarwal.Definition. Indian Financial System & Commercial Banking by Shri B. Raviramchandran. An introduction to documentary Credit – RupNarayan Bose. Attorney's account. Basics of Banking IIBF. Joint accounts. Banking Law & Practices by H. Life Policy. Not Negotiable Crossing. Unit IX: Balance Sheet Study.Merchant Banking: An Introduction. Macmilan India Ltd. Unit V: Bills of Exchange . Issue Management.Venture Capital. Date. Unit IV: Financial Market Operations –Broking and Trading in Debt. Suggested Readings: 1. Documentation. Advances to Small-scale industries. Securitization. –paper I 3. Factoring. Noting and Protesting. Insolvency of the customer. Insufficiency of funds. Unit VIII: Credit Rating .Leasing and Hire Purchase and Debt. IIBF. Drawee in Case of Need. Accounts Receivable financing Advances for priority sectors—Hypothecation. Financial Institutions. Endorsements and Effect of Material Alterations. Parties. Registration of Charge under Companies Act. Dwivedi et al. Kidwell & others. Crossing. Dr. Mumbai Paper I 4. Banker's Obligation to honour cheques. Secrecy of customers' accounts. Unit X: Customer Service in Banks. Countermanding payment of cheque. Amount.
CHAPS. Bank Discount.D. Mumbai –2 Paper III – Laws and Regulations to Banking SECTION A Unit I: RBI Act. Unit IV: Basic Accountancy ProceduresConcepts of accountancy. 1935. Going Concern Concept. Laws pertaining to settlement of Export Bills. FERA. 6. Universal Law Publishing Co.Discounting.K. Mukherjee. Methods of Calculation. SECTION B Unit VI: Reconciliation of Statements. Krishnamurthi Aiyar’s law relating to Negotiable Instruments Act. Unit III: Basic Principles of Book-keepingDefinition & Scope and Accounting Standards. Suggested Readings 1. Journalizing . FEMA etc. Trial Balance. Response Books Foreign Exchange management Manual by D. Suggested Readings 1. Derivatives simplified: An introduction to Risk Management by P. FEDWIRE. YTM.Capital & Revenue Expenditure/Depreciation/Inventory Valuation/Bills 69 . Snowwhite. Khilnani. Account and Columnar Accounting Mechanics. Unit III: Laws relating to gross real Time Settlement System. etc. Prentice-Hall of India. S. Various other laws relating to Banking transactions and procedures.Writing Cash Books. Accrual and Cash Basis. Snow White Publications. 4. BR Act. Unit IX: Know Your Customer.Calculation of Simple Interest. OriginAccounting Principles. 5. Unit IV: Universal Banking. International Standard Practices for Bankers Unit V: Foreign Bills. and Unit II: Capital Budgeting Discounted Cash Flow. NI Act. Premium D iscount. Consumer Protection Act 1986 as applicable to banking transactions. Paper IV – Basics of Financial Accounting for Bankers SECTION A Unit I: Basics of Business Accounts. 2. Mahapatra.Bank Reconciliation Statement. Oxford University Press Credit Appraisal. Debit and Credit Concepts. New Delhi Practical Approach to Securitisation and Reconstruction of Financial and Enforcement of Security Management in Banks/FIs by B. Calculation of Bonds. Delhi. Duration. Net Present Value. Banking Regulation Act 1949 Reserve Bank of India Act. Unit X: Cyber Laws as applicable to Banks. Compound Interest. Savaria. Umarji.R. Need for better services. Unit VII: Laws relating to NRI Accounts. SECTION B Unit VI: Laws relating to shipment. Law & Practice Relating to Author: M. Ordinary Annuities. Account Categories. Securitisation of Fimamcail Assets & Publishers: Taxmann Allied Services. Depreciation. Bankers relation with customers. Other Annuities. Taxmann Allied Services. Unit V: Subsidiary BooksMaintenance of Cash/Subsidiary Books and Ledger Record Keeping Basics. Adjusting and Closing Entries. Principles of Conservatism . Risk Analysis & Decision Making. Beedu. CHIPS. Revenue Recognition and Realization. Historical Perspectives. 5. 4. Bond Pricing. 2.K. Enforcement of Security Interest. Transfer of funds between different places including places in foreign countries. 3. User’s Manual on foreign exchange Management Act.T. Accounting of Standards and Its Definition and Scope.R. Payback M ethods. Markets & Governments by Kaushik Basu & others. Different Types. Kohli. Vijay Bhaskar & B. Amortization and Sinking Funds. 1999 by R. Nature and purpose of Accounting. letter of credit and Operation of UCPDC 500. Unit II: Clearing House for settlement between banks. by D. 3. Double Entry System s.C. Export Finance. by S. Unit VIII: NASTRO and VASTRO accounts SWIFT. Snowwhite Financial Instruments & Services by Nalini Prava Tripathy. Core Banking Services.
Unit VII: Special Accounts – Leasing and Hire Purchase Company Accounts.k. Forex Management and Business Strategy by Deepak Tandon.(With CD) 3. Unit VIII: Final Accounts. Treatment of Intangible like Goodwill etc. Mumbai. Finance of International Trade by Paul Cowdell et al. project finance. Accounts of NonTrading Concerns – Receipts and Payments. Mishra Financial Accounting for Bankers (Edge Development Group Credit Skills) SECTION A Unit I: An Overview. Accounts. Unit V: Analysis for Equity Investment – II. New Delhi . RISK MANAGEMENT: Publishers Macmillan India Limited. Management Accounting & Financial Management by Shri K. Unit IV: Analysis for Equity Investment – I. Assets. 9. Loan Accounts. Unit VIII: Institutional and Managed Portfolio. – Paper V Foreign exchange international finance risk management by A.TB.Portfolio Analysis. Portfolio Revision. Strong.of exchange/Consignment/Joint Venture. Submission of Returns to RBI and Government Authorities as per the Legal Provision of various Acts.Balance Sheet Structure. HullPrenticce-Hall of India. New Delhi – 1 –paper V Financial Risk Manual: Prospect by John Holliwell.. Toor. management & protection by Robert A. 2. 6. Unit IX: Preparation of Final Accounts – Final Accounts of Banking Companies.Nature and Scope of Investment Decisions Components of Investment Risk. Reilly 8.V. Company Level Analysis.. Daryaganj. Futures and Other Derivatives. deployment of funds profitably in various avenues such as loans. Taxmann. Inflation Accounting in a Developing Economy: A Study of India by L. Unit X: Treasury Management. Suggested Readings 1.S Publishers 5.S.Concept and Methods adopted Problems and Resolution. Unit III: Securities Market in India.P. Procedures. Liabilities and Net Worth Components/Partnership Accounts. Paper VI – Bank Financial Management SECTION A Unit I: Objective of bank management . Gupta & R. 3.Economy and Industry Analysis. A. paper-V Porfolio construction.John C. management of various risks accompanying these functions. Partner’s Fixed Capital Accounts. investment Companies. Academy Business Studies Credit Risk Management by Arundeepsingh and N. Unit II: Valuation of Securities as per the prescribed norms and the problems related to it. Suggested Readings Paper V . Categories. securities.Organisation and Functioning of Credit Rating Agencies. Unit VII: Capital Market Theory -Concept of capital market theory. Options. Rajwade. 70 . Unit IX: Other Institutional Managed Portfolio. 2. 5.Preparation of statement of accounts as per the revised norms in the globalized context. Taxmann’s risk based internal audit in banks by D. etc. McGraw Hill. LIC. 4. Pearson Education. Accounting in a computerized environment. 7. Current Accounts. UTI. 6. Skylark Publications Quantitative Equity Portfolio Management (McGraw-Hill Library of Investment and Finance) by Ludwig B Chincarini and Daehwan Kim Investment Analysis and Portfolio Management by Frank K. Gupta. Regulation of Services. S. Portfolio Selection.Performance Evaluation of Managed Portfolios.Technical Analysis.I. Methods. Porwal and N. 2/10 Ansari Road. IIBF.2006.raising financial resources of different types at most competitive rates. Thomson Asia Pte Financial Institutions Management: a risk management approach by Anthony Saunders & Matrica Millon Cornett.Mutual Funds. Ganesan et al. Skylark Publications. Efficient Market Hypothesis Case SECTION B Unit VI: Portfolio Theory. Unit X: Norms of Corporate Governance in Banking . 4. ICICI and Private Sector MF’s.110 002.Portfolio Management 1.
Role of Money Market and sources of liquidity in the Indian money market. Common Stock. Unit VII: Liquidity Management . Developing suitable investment management strategies to synchronize with liquidity needs Unit IX: Interest rate management -Fundamental factors affecting interest rates Concept of interest. financial planning. ii) Recognizing distinct liquidity needs . Financial Flexibility. role of the central bank in liquidity management. Collateral risk. time.i) Liquidity management policies and plans.economic cycles) Unit IV: Bank capital. Unit II: Evolution of financial management .. Value Creation and Destruction: Many Time Periods Growth-Valuation Matrix. iii) Recognizing distinct group of liquidity sources: liquidity through fresh borrowings. intermediate and long-term needs. 6.limitations on growth (regulation . factors affecting efficiency of functions. liquidity through statutory reserves.technology and other costs . Sourcing liquidity from the money market and dependence on Liquidity Adjustment Facility of the Central Bank. Capital Adequacy.Harvard Business Essentials BUSINESS MASTERMINDS: WARREN BUFFETT by heller robert Financial Management. 2. Exposure risk.Theory and Practice. Third party guarantee risk.Evolution of Financial management function in banks. . Major areas covered under financial management including strategic planning. – Paper V 3. Tying up back stop facilities / line of credit for contingent needs. Credit Risk and its underlying risks -Default risk. RBI's policy and impact of Liquidity Adjustment Facility (LAF) Unit X: Treasury Management. 6th Ed.risk management . Value Creation and Destruction: One Time Period. intermediate and long. liquidity through repayments from borrowers. 5.I M Pandey Treasury Management & Risk Management by Trivedi & Hasan.Concept and Practice . etc. asset liability management.short. nominal and real interest rates.Objective of Liquidity Management . Elements of the Dividend Decision SECTION B Unit VI: Credit Risk Management . liquidity preferences. Genesis Publishers.indicators of return to shareholders. risk management. interest rate theories. Mumbai. role of expectation in the interest rate formation. Ideal Characteristics of Bank Capital.Theory and Practice. 4. Dividend Policy.Credit Risk Definition. Identification of availability of liquidity sources to match specific liquidity needs over the time horizon of short. Unit V: Bank stock pricing. Fundamental Stock Valuation. Khan & Jain Finance for Managers .compliance with various regulations. Use of other onbalance sheet and off-balance sheet instruments for liquidity.Role of Treasury and ALCO in asset-liability management Suggested Readings 1. keeping expenses under control and optimizing the value to the shareholders. Unit III: Bank Profitability and Productivity-Analysis of Bank profits .Prasanna Chandra Financial Management. Financial Management. 71 .computation of profit -various components of casts and yields and their parameters . Recovery risk.Generic to Valuation. Need for growth – inter-dependability of growth in profits and in assets growth of profits through improvement in efficiency (operating profitability and asset utilization) and through growth in assets (equity multiplier) . Determination of optimal level of liquidity Unit VIII: Dimensions of liquidity management -Structuring of timing of cash flows inflow / outflow.Need for Bank Capital.
GROUP I: AGRI-BUSINESS MANAGEMENT
Paper I: Agri-Input Management
SECTION A Agri-Input Management: Introduction, Concept of Agricultural Inputs; Fertilizer Technology and Management: Role of fertilizer in agri production, raw materials needed for and principles of manufacture of nitrogen, phosphatic, and potassic fertilizers, secondary nutrient sources and micronutrients formulation infrastructures for marketing and distribution of fertilizers; fertilizer quality control and pricing policy, constraints in fertilizer use and emerging scenario of fertilizer use, scope of bio-fertilizers; environmental pollution due to fertilizers. Laboratory exercises will include fertilizer sampling, quality evaluation, formulation of fertilizer mixture, and methods of fertilizer recommendation for crops, study of fertilizer marketing systems. Demand and supply scenario of major agro inputs seed, fertilizers, agrochemical tractor and other farm machines, pricing agro inputs; information system for agro-input marketing SECTION B Agro-Chemicals & Technology Management: Role, status and organisation of agrochemical industry in the Country; alternate of novel methods of pest control, integrated pest management; role of biological controls as plant protection methods; methods of quality control qualitative and quantitative agrochemicals and residue analysis; guidelines for the use of agrochemicals, environment; adulteration and legal requirements. Seed Production Technology: Importance of quality seeds in agriculture; principles and methods of seed production of cereals, pulses, oilseeds and miscellaneous field crops; principles of seed certification and certification agency, seed laws and seed law enforcement; seed processing drying, cleaning, grading, treatment, weighing, bagging and handling of seeds; installation and management of seed processing plants- Seed storage; loss of seed viability during storage; seed packaging storing breeder, foundation and certified seeds; Seed industry in India-present status and future prospects; role of public, private and cooperative sectors; national policy and programmes seed demand and supply; forecasting seed demands; seed trade and export potential, organization of seed industry in India; Human resource development in seed industry , managing seed industry efficiently.
Suggested Readings 1. Agri Business Management/Himanshu. Jaipur, Ritu
2. 3. 4. 5. 6. 7.
Encyclopaedia of Agricultural Marketing : Marketing of Farm Inputs Seed, Fertilizer and Irrigation, Vo. IX/Jagdish Prasad Advances in Seed Science and Technology, Vol. I : Recent Trends in Seed Technology and Management/edited by K. Vanangamudi, N. Natarajan, K. Natarajan, A. Bharathi, R. Umarani and T. Saravanan Seed Technology/Dhirendra Khare and Mohan S. Bhale Plant Compost-Manure and Agro-Chemicals Analysis : A Laboratory Manual/P.K. Behera Agro Based Hand Book of Cultivation, Plantation and Farming : With Directory of Manufacturers/Suppliers of Agricultural Equipments & Implements and Suppliers of Agricultural Fertilizer, Seeds, Chemicals etc Industrial Agriculture/Payman Mahasti
SECTION A Management of Floriculture and Landscaping: Recent advances in floriculture industry; evolution of new cultivators and production technology of ornamental plants; special techniques for forcing of dehydration of flowers; response of flowers to environmental conditions landscape gardening; style of gardening, Anaesthetic and Socio- aesthetic newly developed towns and cities; commercial cultivation of flower crops: rose, gladiolus, tuberose, marigold, aster, carnation, cilium chrysanthemum, use of plant sircquluors flower production, extraction,
Paper II: Agri-Technology Management
purification and storage of essential oils and perfumes; post harvest changes in cut flowers, storage and packing of cut flowers determining optimum time harvesting of flowers for export and home use.
SECTION B Management of Biotech Industries: The course content includes agricultural needs & application of biotechnology for agricultural uses and benefits; tissue culture, disease surveillance and diagnostics industries bioprocess engineering and quality products and productivity based industries, their structure, quality parameters, marketing, Intellectual Property Rights bio-diversity concepts and social and legal implications.
1. 2. 3. 4. 5. 6. 7.
Flower Crops : Cultivation and Management/A.K. Singh Economics of Floriculture/R.G. Desai Floriculture and Landscaping/edited by T.K. Bose, R.G. Maiti, R.S. Dhua and P. Das Biotechnological Strategies in Agroprocessing/edited by S.S. Marwaha and J.K. Arora Emerging Trends in Biotechnology/Irfan Ali Khan and Atiya Khanum Introduction to Landscaping : Design, Construction, and Maintenance/Ronald J. Biondo and Charles B. Schroeder Tissue Culture/Satish Bhan
Paper III: Financial Management for Agri Business
SECTION A Introduction to financial management, objectives functions, interface of financial management with other functional areas; preparation of financial statementsbalance sheet, income statement, funds flow statement, cash flow statement, financial statement analysis- ratio analysis, time series analysis common size analysis, du-Pont-analysis, difficulties associated financial statement analysis, leverage-concept of leverage, operating leverage, financial total leverage, financial leverage and risk, relationship between risk and return., profit analysis, monitoring costs and sales through variance analysis, financial forecasting -sale forecast, preparations of Proforma balance sheet and income statement, growth and external funds requirements. Capital structure- introduction, factors affecting capital structure, features of an optimal capital structure, capital structure theories; sources of long term finance capital-equity capital and preference capital, debenture, term loans and deferred credit and hire purchase. SECTION B Working capital, determinants of the size of working capital the composition of working capital; managing working capital conservative vs. aggressive policies, static vs. dynamic view of working capital, operating cycle, approach to working capital, inventory management, receivable management and cash management and cash management, dividend decision, financing of working capital-accruals, trade credit, provisions, short term bank finance, public deposits, commercial paper, factoring, regulation of bank credit. Capital expenditure decisions- process of capital budgeting, basic principles in estimating costs and benefits of investments, appraisal criteria -pay back period, average rate of return; net present value, benefit cost ratio, internal rate of return, annual capital charge. Agri-business financing system in India -(a) Financial markets, money and capital markets (b) regional and all India financial institutions: commercial banks, regional rural banks, NABARD, AFC, Cooperatives' (NCDC and other institutes) Agro-lndustries (Corporation, IDBI, IFCI, ICICI, SFCs, SIDCs, (c) investment institution: LIC,GIC, mutual funds, commercial bank, non banking financial companies.
Financial Management- Theory and Practice, 6th Ed., - Prasanna Chandra Financial Management- Theory and Practice, Khan & Jain Economics of India Catalogue
4. 5. 6. 7.
Dictionary of Agribusiness Management/L.L. Somani Micro-Enterprise Promotion in Agriculture : Indian Imperatives and Global Perspective/J.P. Sharma, C.B. Singh, Meenakshi Chaudhary and Rashmi Singh NABARD and Rural Transformation/N. Lalitha and R. Dayanandan Agricultural Credit and NABARD/Tapan Kumar Shandilya and Umesh Prasad
P. other innovative sales strategies.S. housing and disease management. quality standards for various products. meat. control procedures in feed manufacturing units with emphasis on inventory management.source of capital. 4.S. transport means for domestic and global markets. dispatch. 3. packaging. quality control system. poultry.SECTION A Present status of livestock products industry in India-dairy. Livestock Feeding Strategies for Dry Regions/edited by P. treatment of byproducts. factors affecting hatchability. 2. slaughtering and processing-plant design and operations. bio security and hatchery sanitation. advertisement. Kalla. Poultry and Hatchery Management: Poultry and hatchery industry. quality control of raw material and finished products. Pareek. Taylor Paper V: Food Process Management 76 . developing and evaluation of purchasing organisations system. extent of losses during storage and transport and ways to minimize the same. planning and production of good quality feeds. Bansil and S. industrial feeding. record management accounting and budgetary control. Kundu Trends in Livestock Research/S. regulations relating to the manufacture and sale of feed stuff SECTION B Veterinary advisory services. job evaluation and employee appraisal in feed industry. 6. Sharma and Hanuman Ram Hand Book of Poultry Farming and Feed Formulations The Complete Technology Book of Dairy and Poultry Industries : With Farming and Processing Fertility and Hatchability of Chicken and Turkey Eggs/Lewis W. production and processing units. selection of livestock type. Management. Malhotra Sustainable Agriculture: Status and Prospects/P.direct sale and sale through franchisees/agents. franchise hatcheries. labour relations and policy considerations regarding wages and salaries. risks and insurance. Pathak and S.' budget and financial control. equipment and physical facilities. personnel management including wages and salaries. marketing and distribution of animal products existing and desired. advertising and selling of products and services. other innovative sales Suggested Readings Paper IV: Livestock Management 1. organizing and managing poultry.K. financial management. equipment. sale services. role of management in poultry industry establishing a poultry and hatchery unit -location. material handling and physical facilities. organizing and planning feed manufacturing unit with special emphasis on design of manufacturing processes. waste management. Anita Singh. size and construction. preservation and storage systems for livestock products. sexing. production of quality chicks and eggs. advertisement. 7. handling of hatching eggs. job evaluation and employee appraisal. accounting and management in a feed unit. custom hatching. extension activities. S. skin. risk and insurance. packing. sale and after sale services. budgetary control. marketing management including distribution channels. transportation and chick delivery.N. crises management. Shanti K.wool. maintaining chick quality -chick grading. marketing management ~ .S. hides. 5. Incubation and hatching.. quality control during storage & transit. cost accounting. and environmental and legal issues. Kaushish Livestock Economy of India/P.C. demand scenario for livestock products in le domestic and global markets. improvement in products through disease control.direct sale and sale through franchisees/ agents. processing industry in India. Feed Business Management: Role of management in feed manufacturing industry. personnel management. alternate production and processing technology. growing and laying management. brooding.
Capital and Management.S. fruit and vegetables processing. water removal. Agriculture Project Management. Sudesh Jood and Umaid Singh Post Harvest Technology of Vegetables/Manoranjan Kalia Food Processing/Vikas Ahlluwalia Paper VI: Trends in Agri Business SECTION A Agriculture Development in South Asia. packing. 2. fruit processing industry. grading. Trends in Organic Farming in India SECTION B NABARD: Establishment. Commodity Futures. Crop Loans . Beigh. Purohit and Dushyent Gehlot.R. International Trade in Agri -Commodities. tea and coffee processing. protection of food during storage. major fruit growing zones. Emerging Issues in Agribusiness and Food Industry. technology of extrusion. Mir. management of fruit production technology for domestic and global market. milling-pulse. risk management. Grewal. Nestle. confectionery. Resources. Procurement Management. Operations. pre and post harvest management for quality and shelf life. international trade in fruits problems and prospects and global marketing of fruits. incentives domestic and global trade. Suggested Readings 1. grading. Aditya Birla Retail. Trends in India: Land Development Banks. cereals milling. Productivity of Credit. packaging distribution of food products. 3. District Central Cooperative Bank. Agribusiness Risk Management. Food Processing and Preservation/Neelam Khetarpaul Modern Technology of Food Processing and Agro Based Industries Fruit Production : Problems and Solutions/R. storage and transportation. quality management in food industry-quality standards and ISO: principles of food preservation and' processing. laws and regulation related to food industry. Agri-Entrepreneurship. Cognizant. refining and hydrogenation. post harvest handling technology harvesting. deteriorative factors and their control. heat processing. preservation through temperature reduction. Qazi Nissar Ahmad.A. Concept of Micro-Credit. Supply Chain Management. Naik and Abdul Hamid Rather Emerging Trends in Post Harvest Processing and Utilization of Plant Foods/Neelam Khetarpaul. pulse milling.M. Sharma Post-Harvest Management of Horticultural Crops/edited by M. Regional Rural Bank. Rural Research Methods. Co-operative Banks: State Cooperative Banks. Banking and Finance. solvent extraction. Company Profiles: Standard Chartered. case studies on project formulation-dairy products. 2006 2. H.R. cereals SECTION B Fruit Production & Post-Harvest Management: Present status of fruit industry in India and emerging scenario. Insurance: Crop Insurance. food additive and toxicology. relationship with poverty alleviation. radiation. storage and transportation for cooling. Agrobios. Godrej Agrovet. and government policy. Food Processing. organisational structure of agro industry. pre-cooling. Rural Marketing. Village Cooperative Credit Society. Suggested Readings 1. and transportation. Jodhpur. Crop Insurance in India : An Analysis 77 . Microfinance: History of social banking.B. processing of dairy products. Trends in Organic Farming in India/edited by S.SECTION A Food Technology & Processing Management: Present status of food industry in India. G. 6. Cattle Insurance and Life Insurance. R. Sectoral Studies: Organized Retail. Contract Farming. Agri-Input Supply. fermentation and use of preservatives. Three ‘R’s of Credit. 7. Role of NGO’s in Agri-Business Management. Hafiza Ahsan. major dimensions of agro based industries. packing. oil seeds crushing. Reliance. unit operations of food industry. Agri-Input Marketing. 4. oil industry. processing of fruits and vegetable. 5.
two weeks field-stay in rural area to get hands-on experience of the sector 78 . Ranga Reddy Condition of Indian Peasantry/G. Bhalla Microfinance Systems : Designing Quality Financial Services for the Poor/Graham A.S. 1997 Rural Banking and Over Dues Management/edited by A.N. 7. Hakim 4.A. 5. At the end of first year. In addition. students have to undergo two months of internship in agribusiness or food companies. 6.3. Wright Attacking Poverty with Microcredit/edited by Salehuddin Ahmed and M. Agricultural Development in South Asia: A Comparative Study in the Green Revolution Experiences/Jasbir Singh.
SECTION B Role of regulatory commissions. regulating agencies.2000 2. Electricity Bill 2001. Paper III: Power Environment Interface 79 . 3.nuclear power plant diesel engine . Resettlement and rehabilitation. strategies to control pollutants from coal based power plants pollution control methods. Indian and international scenario. soil erosion. Economics of energy conservation including tax relief and other incentives Role of various institutions Suggested Readings 1. Hydro Environment Interface: Submergence. Environmental economics SECTION B Thermal Environmental Interface: Pollutant in power plant. thermal pollution . MHD. turbines. consumers. solid gas pollution. academic and research institutions.1948.GROUP J: POWER MANAGEMENT Paper I: Energy Conversion & Power Plant Systems SECTION A Sources of energy. global trend for clean technology SECTION B Types of power station. BLACK & VEATCH power plant eng. Global perspective and environmental guidelines. SECTION A Understanding the present environment. Ed. implications. Deregulation processabroad and implications. geothermal. Environmental impact assessment.HYDRO power generation . public. 5. Indian Electricity (Supply) Act . SECTION A Environment polices and regulatory framework. NPT1 Publisher. Investment decisions concerning environmental protection. Restructuring and Reforms of Power Sector. 1910 Paper II: Electricity Industry Structure & Regulations 2. Deforestation . Ecological imbalance. Industrial Safety Act-1948. Indian Electricity Act-1910.study visit to power plant. Suggested Readings 1. Introduction to Electricity industry Structure in India & abroad. Fuel map of India AUG. Role of generator. generator etc. Alternative sources of energy. loss of flora and fauna. 3. particulate and gaseous pollutants. Indian electricity (Supply) Act. classification of energy sources. Combined cycle power plant. fossil fuel: coal. manufacturers etc. thermal power plant equipment: boiler. Environmental concerns Greenhouse effect. CEGB modern power station practice. 4. Social impact Landscape . privatization and Implication. wind hydro power bio mass fuel cell. cogeneration concept cogeneration alternative. distributors. Fluidized bed technology . Implication on Industry on Industry . 4. quality & concentration of energy source. Indian Electricity Act. steam power station based on fossil fuels. Energy resources handbook. tidal & nuclear energy Solar.1948 Electricity Bill 2000 Power plant Familiarization-1. gas turbine power station.recent advance in power plant IGCC . Resources of energy use pattern in different regions of the world. Energy Conversation act-2001. Interface with govt. ISO 14000. Regulatory framework and acts. Water pollution. oil gas. Riverine ecology. Ash handling and utilization.1998.1948 Industrial safety Act .
basic theory of energy pricing models. cost and supply analysis. Reduction of power losses and left. Hydrology. Types of electricity. G. Power Distribution Planning. billing and revenue collections. III Ed. 4. Project cost control. New York. Availability. etc. New Delhi. Tariff structure. Nigam.Indian and world. Interconnected system.fixed tariff. Optimization of distribution system for efficient & quality power supply. Paper V: Hydro Power Resources Management SECTION A Hydro power development planning. operations and maintenance principle. 2. II. J. Oil pricing. Turan Goneu. Basel Hong Kong. Organization and economy. Hydro and Engineering Practice Vol.. International and domestic financing. Exchange of energy among Transmission Network. 5. Publishers. Planning and time scheduling. Load forecasting and network planning. transformers and switch gear and Control equipment. history of energy pricing mechanism.I. CBS Publisher Delhi. H. Transmission Network. governors gates and other mechanical equipment. Project management. Choice of systems for different consumers. Distribution centers as profit centers. generators. system layout. Equipment and Accessories. Gas pricing. Geophysical study. Tata McGraw hill. price and output determination.Suggested Readings 1. HVDC Transmission. time of the day tariff. Pre feasibility and studies. General layout turbines.Marcel Dekker. Dhanpat rai. McGraw Hill company. Economic Operation of Power Systems. latest development in metering technology. 1998. Arora and Domukundwar. Brown. Energy: Dolittle . Management and organization. Coal Pricing. Engineering and economy. Regulatory frame work and aspects of tariff setting. Protecting our Environment: McGlannan. Customers relations and handling of grievances. Seismic considerations. McGraw Hill. SECTION B Metering at various locations. Reference Book.Wiley Eastern Ltd. Leon K. Air Pollution control: Ressamo. environmental constraints. Word’s hydropower resources. Skrotzi. 2. long term tariff. Inventory control & maintenance. Engineering. Matrix publisher. Lee Wills. silson company Paper IV: Transmissions & Distribution of Electrical Energy SECTION A Fundamentals of transmission technology. Handbook of Hydro electric Engineering P. Maintenance organization and planning. Major equipments & Accessories.A course in power plant engineering 2000. SECTION B 80 . Types of contracts FIDIC conditions of contract. availability based tariff. Life cycle costs. consulting services. 3. 4. Resettlement and rehabilitation SECTION B Contracting and procurement. Suggested Readings 1. Nemchand Bros.S. AC Transmission. 2. Paper VI: Power Pricing & Power Purchase Agreements SECTION A Present energy pricing scenario in India and world. Transmission Network system in India and other developed countries. Inc. 3. Bernhardt power stn. Energy and Environment: McGraw Hill. Future development. 3. Distribution of power. Energy and Environment: Carter. pricing under various environments. Electric power distribution system engg. Construction methods. Kirchmayer. Environment-power master plans. Drandis Universal Press. Human resources development and safety Suggested Readings 1.
Managerial economics by GS Gupta. 81 . Energy pricing in India by Herry sarkar and Gopal K. Kadekoli-publisher. Suggested Readings 1. Articles and schedules of a model PPA Definition and interpretation of terms of a model PPA.United National Development Program & Economic commission for Pacific and Asia. Desirable principles of power purchase agreements. Ltd. Document of CERC-2000 CERC Publisher. Risk and responsibilities in a power purchase agreement. 3. 2.Financial and legal issues. Drafting of a model PPA. Negotiating Power purchase agreements PPA.Requirements of PPA. Assessment of Tariff levels Scope of the PPA. Tata McGraw Hill publishing Co.