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Describe in detail the Howard-Sheth model of consumer decision making process? Q.3. What do you mean by diffusion of innovation? Discuss in detail the adoption and diffusion of innovation process. Q.4. Explain the organizational buying decision process in detail? How organizational buying is different from that of consumer buying?
Q.5. What do you mean by reference group. Describe the different types of reference group and its influence on consumer behavior? Q.6. What do you mean by culture. Describe how culture influence the consumer buying behavior? Q.7. Write in detail factors influencing industrial buying behavior? Q.8.Write short notes ona) Consumer needs and motives. b) Role of family members in decision making process. c) Opinion leader and consumer behavior. d) Consumerism and effect of consumerism. e) Consumer satisfaction and consumer delight.