MARKETING | TECHNICAL | FINANCIAL

TARGET MARKET
college students and young adults between 15 and 24 years old men and women residents and/or located in institutions within Katipunan Area

MARKETING | TECHNICAL | FINANCIAL

MARKET POPULATION

students enrolled in UP-Diliman, Ateneo University and Miriam College percentage of the youth, aged 15-24, in the communities within Katipunan Area.

MARKETING | TECHNICAL | FINANCIAL

DEMAND FORECAST
MD
where:

=

AMAR

x

TM

x

CR

MD - market demand AMAR - adjusted market acceptability rate TM - target market CR - consumption rate

MARKETING | TECHNICAL | FINANCIAL

Total Target Population: 41,423 Annual Growth Rate: 1.92%

MARKETING | TECHNICAL | FINANCIAL Y 2e 0 2a 0 r 20 6 0 20 7 0 20 8 0 20 9 1 20 0 1 20 1 1 20 2 1 20 3 1 20 4 1 0 5 1 6 Total Demand 128,925 131,334 133,790 136,292 138,838 141,434 144,082 146,781 149,526 152,327 155,181 Total Supply 15,849.12 16,710.81 17,619.57 18,577.86 19,587.81 20,652.99 21,776.75 22,961.70 24,210.50 25,528.00 26,917.27 Demand-Supply Difference 113,075.88 114,623.19 116,170.43 117,714.14 119,250.19 120,781.01 122,305.25 123,819.30 125,315.50 126,799.00 128,263.73

MARKETING | TECHNICAL | FINANCIAL

MARKET POSITIONING
customized jeans maker for college students and the young adults offering flexible, unique and creative jeans, and perfect fitting and comfort of the client's choice of cut and fabric

MARKETING | TECHNICAL | FINANCIAL

PRODUCT

Symbol of creativity, uniqueness and expression of individuality

MARKETING | TECHNICAL | FINANCIAL

PLACE 2/F Drews Bldg. Katipunan, QC near to target market perpetual growth of the student market

MARKETING | TECHNICAL | FINANCIAL

PRICE

Php 800-1000 per pair
middle-ranged premium on prices

MARKETING | TECHNICAL | FINANCIAL

PROMOTIONS
- launching cum fashion show - marketing efforts for brand awareness

- tie ups with fashion and urban magazines and lifestyle TV shows

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