First Year First Semester 1.1. Perspective Management—5o marks Course Content 1. Introduction to Management — Science.

Theory & Practice, environment of Management, Managers & Entrepreneurs . Managerial Roles & Skill , Manager’s Social & Ethical Responsibilities. 2. 3. 4. 5. Planning — Role. Need for planning, Types of planning, Levels of planning Corporate Planning & Long Range Planning Organizing — Nature, Types of organizations. Designing Organization structure, Delegation and Autonomy Leadership & Management - Role of Committees &, Group Decision Making in Management, Organizational Communication. Management of Change Control Process &- Techniques. Use of Information Technology for Controlling

Reference Text 1. 2. 3. 4. 5. 6. 7. Management.- A Competency building approach -- Hollc Reiger Jackson / Slocum Principles of Management— Davar Good to Great — Jim Collins Stoner. Freeman & Guibert: Management (Prentice Hall India) ‘V’.S .P Rao & V Hari Krisna : Management Text & Cases (Excel Books). Heinz Weinen : Management (Tata McGraw Hill) Certo : Modem Management. (Prentice Hall India)

1.2. Financial Accounting 100 marks Course Content 1. 2. 3. . 4. 5. 6. 7. 8. 9. 10. Introduction to Accounting : Concept and necessity of Accounting An Overview of Income Statement and Balance Sheet. Introduction and Meaning of GAAP; Concepts of Accounting: Impact of Accounting Concepts on Income Statement and Balance Sheet. Accounting Mechanics: Process leading to preparation of Trial Balance arid Financial Statements; Preparation of Financial Statements with Adjustment Entries Revenue Recognition and Measurement: Capital and Revenue Items: Treatment of I? & D Expenses. Preproduction Cost, Deferred Revenue Expenditure etc. Fixed Assets and Depreciation Accounting. Evaluation and Accounting or inventory Preparation and Complete Understanding of Corporate Financial Statements : ‘T ’Form and Vertical Form of Financial Statements Important Accounting Standard Corporate Financial Reporting — Analysis of Interpretation thereof with reference Ratio Analysis. Fund Flow, Cash Flow. Inflation Accounting

11. Ethic Issue in Accounting . Reference text: 1. Financial Accounting. Text & Case. Daardon & Bhattacharya 2 .Financial Accounting (or Managers — T P Ghosh 3. Financial Accounting — Reporting & Analysis— 50cc & Diamond \ 4 Financial Accounting. R Narayanaswamy 5. Full Text of Indian Accounting standard — Taxman Publication

1.3 Managerial Economics Course Content a) The Meaning scope & Method of Managerial Economics b) Economics Concepts relevant to Business, Demand & supply, Production, Distribution Consumption & Consumption Function, Cost, Price, Competition, Monopoly, Profit, Optimization Margin & Average, Elasticity, Macro Analysis. c) Cost & Productions Analysis, Cost Concepts, Short Term and long Term, Cost Output Relationship, Cost Multiple Products, Economics of Scale Production Functions, Cost & Profit Forecasting, Breakeven Analysis. d) Cost & Production Analysis, Cost concepts, Short Term and Long Term, Output Relationship, Cost of Multiple Products, Economies of scale production Functions. Cost & Profit Forecasting, Breakeven Analysis. e) Market Analysis, Competition, Kinds of Competitive, Situations, Oligopoly and Monopoly, Measuring Concentrating of Economic Power. f)Pricing Decisions, Polities & Practices, Pricing & Output Decisions under Perfect & Imperfect Competition, Oligopoly & Monopoly, Pricing Methods, Product-line Pricing, Specific Pricing Problem, Price Dissemination, Price Forecasting. g) Profit Management Role of Profit in the Economy, Nature & Measurement of Profit, Profit Policies on Profit, Maximization , Profit & Control, Profit Planning & Control. h)Capital Budgeting , Demand for Capital, Supply of Capital, Capital Rationing, Cost of Capital, Appraising of Profitability of a Project, Risk & Uncertainty, Economics & Probability Analysis. i) Macro Economics and Business. Business Cycle & Business Policies. Economic Indication. Forecasting for Business, Input-Output Analysis. Reference Text 1. 2. 3. 4. 5. Managerial Economics – Joel Dean Managerial economics : Concepts & Cases – Mote, Paul & Gupta Fundamentals of managerial Economics – James Pappas & Mark Hershey Managerial Economics- Milton Spencer & Louis Sigleman. Economics - Samuelson

BUFF!. Ditworth Modern Production Management z6Y E. 9.By Chunawalla Patel Production & operation Management — Kanishka Sedi — Oxford Production & operation Management — RC Manocha Production & operation Management . 2. 3. B.1. Chary Production & Operations Management -James.4. 6. Operations Management 100 Marks Course Content a) Introduction I Operations Strategy I Competitive Advantage I Time Based Competition b) Product Decision and Analysis Product Development C) Process Selection I Process Design I Process Analysis d) Facility Location e)Facility Layout f) Capacity Planning I Capacity Decisions I Waiting Lines g) Aggregate Pinning h) Basics of MRP I ERP i) Basics or Scheduling j) Basics of Project Management k) Basics of Work Study/Job Design /Work Measurement l) Basics of Quality Control / Statistical Quality Control / Total Quality Management m) Basics of Environmental Management and SO 14000/9000 n) Value Engineering & Analysis Reference text 1. Chary Product3on and operation Management . S. N. 8. Production and Operations Management -By Norman Gaither Theory and problem in Production and operations Management -By S N.Muhlemann . 7. Production & Operations Management -S. 4. 5.

Sources of Value. : Concepts of Groups and Dynamics Group conflicts and group decision making. leadership and management roles. Assessment of personality Traits for Increasing Self Awareness. Leadership : Concepts and skill of leadership. leadership styles and effectives contemporary issues in leadership. Understanding Organizational Behavior – Udai Pareek Organizational Behavior – Stephen Robbins Organizational Behavior – Fred Luthans Organizational Behavior – L. tactics and strategies.: Perceptual Processes. Environment. environment of organization : Organizational Roles : Concepts of roles . Nature and scope of Organizational Behavior and its relevance to Organizational Effectiveness and Contemporary Issues Personality : Meaning and Determinants of Personality . contemporary issues relating to business situations process of change and Organizational Development. Personality Types .1. 3. 4. Theories of Motivation and their Applications for Behavioral Change. 2. Organizational culture and climate..Process of Personality Formation. 8. role conflicts and stress organizational conflicts. Organization Development : Organizational change and culture. Organizational Design : Structure. role dynamics. 6. 7. Attitude and Value . cross functional and self directed teams. Power and Polities sourced and uses of power. size. Group Behavior and Group Dynamics : Work groups formal and informal Groups and stages of group development. Motivation Concepts : Motives. Perception. Effect of perception on Individual Decision-Making. Attitude and Values on Work Performance. 2. Effects of Perception. M. polities at workplace. technology. Team Effectiveness : High performing teams. Reference Text 1. Effect of Values on Attitudes and Behavior.5 Organization behavior 100 marks Course Content 1. Prasad (Sultan Chand) . Attitude and Behavior. 4. Team Roles. 3. 5. Introduction to OB : Origin.

Student’s. Poisson.Measures of Central Tendency . Skewness 3.Etemonts of Matrix algebra . Sampling distributions . Proportion.Negative Exponential.Frequency Distribution . Variance .6. Statistical Estimation Point & !interval estimation & confidence Interval for Mean.For Mean. Proportion & Standard Deviation Testing equality of two Means.Test goodness-of fit 8.Binomial.Chebysehelf’s Lemma 4.Axiomatic Approach .Spearman’s rank Correlation .1. Proportion & Standard Deviation . Elementary Probability Theory: .Relative Dispersion. Hypergeometric . Elementary Statistical Distributions .Elements of Integration & Differentiation 11. Chi-Sqare And Variance ratio (F) Distribution 6. Proportion & Vanance 7.Standard Normal (3). Normal.One-way & Two-way Classification (for Equal Class) 10.Relative Frequency Approach . 2.Independence/Dependence of Events .Tests for specified values of Mean. Test of Hypothesis . Simple Correlation & Regression/Multiple Correlation & Regression .Subjective Probability . Elements of Determinants 12.Marginal & Conditional Probability . Basic Statistical Concepts Summarisation of Data .Bayes’ Theorem . Business Mathematics 100 Marks Course Content 1.From Random Samples .Measures of Dispersion . Un1orm 5.

C. Gupta & Vyay Gupta c’J’kas) P. 2. 3.H. 4. 8. 5 6. Reference Text 1. Statistics for Management — Richard L Levin Statistics a fresh approach— D.Sanders Statistics concepts & applications — H.Schefler Practical Business Statistics —‘Andrew F. Bhardway: Business Statistics(Excel Books) Sharma Business Statistics (Pearson) Ben: Statistics for Management (TMH) .S. 7.The teaching of the subject is to be integrated with widely available software as Excel should rise Excel to solve the problems given as assignments. 9 10.D. B. Marehas An Introduction to statistical methods — C. Siegel Statistics for Business with Computer applications — Edward Minieka & Z.Kurzeja Basic Statistics for Business & Economics — Mason.

DSL Lines. 3. e-Business. Voice over Internet Impact of IT on business and society Role of IT Overview of concepts such as ERP. 2. email. various options for Networking for a business — Dial Up. 2.7 Information Technology for Management 50 Marks Course Content Basic in skills: such a use of MS-Office and other office automation tools should be covered during the foundation week. 4. 8. Knowledge management etc 4.1. 1. e-Business: Roadmap for Success: Ravi Kalakota and Marcia Robinson The Sever. SCM. Components of networks. Reference Text 1. 7. 6. Leased tines. satellite . LAN/WAN/MAN. FTP. 5. DNS Server. VSAT. Various medium for communication — terrestrial. 10. Historical Perspective of Computer and Information Technology How a Computer works — Hardware and Software components and their characteristics from a user/buyers perspective Basics of Networking — Need for. 9. Web Server. 5. This course will locus on conceptual knowledge about IT.copper . D. Blogs. CRM. H. : Computers in Business: An Introduction (McGraw Hill) Articles from HBR.fiber optic etc Basics of Internet — how internet works — Familiarity with various components of the Internet — Browser. Data Warehousing and Business Intelligence. e-commerce. Search Engine -‘Applications of Internet— ‘Websites. 3. Steps to Nirvana: Strategic insights into e-Business transformation : Mohanbir Sawhney Competitive Strategy by Michael Porter Knowledge Management by Ganesh Natarajan and Sandhya Shekhar Business @ The Speed of Thought by Bill Gates Tech Venture: New Rules on Value and Profit from Silicon Valley by Mohanbir Sahwney Alex Leon & Mathews Leon: Introduction to computers (Vikas) Rajaraman: Introduction to Information Technology (Prentice Hall India) Sanders. Journal of Marketing . 6.

Kogan Page Theosarus — MerrUium — Oxford Sen : Communication Skills (Prentice Hall India) J . (2000) The Mind Map Book BBC Books Svantesson. & Bingham. Cottrell.University and college Kogan Page Buzan. (2003) The study skills handbook — 2nd Ed Macmillan Payne. 6. Communication Skills 100 Marks Course Content 1) 2) 3) 4) 5) 6) Process of Communication Communication in Organisation Nature. (2002) How to study: a shod introduction Sage Northledge. (1905) The mangers good study guide The Open University Drew. S. B. (2000) Developing essential study skills. S. J. R. & Buzan. 2. 11. Function & Scope. A. 5. (1998) Learning maps and memory skills. N. S. Financial Times Prentice Hall Turner. 3. C. Vilanilam : More effective Communication(Sage) Mohan Developing Communication Skills(MacMillan) . Reference Text 1. 9. T. 13. Management of Written & Oral Communication Barriers to Effective Communication Report Writing Communication Technology & its Impact on Office Procedures and Automation. & Whittaker L.8. 12. V. 7. (2001) The student skills guide Gower O’Hara. (1990) The good study guide The Open University Giles.1. (1998) Studying @. 8. K & Hedge. 10. 4.

1.9 Marketing Management 100 Marks Course Content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. introduction to Marketing concept, Evolution of marketing & Customer orientation Marketing Environment and Evaluation of Market opportunities. Market research & Marketing Information Systems Demand forecasting and Market potential analysis Consumer buying process & Organizational buying behavior Pillars of Marketing - Market segmentation. Target marketing Positioning & Differentiation Marketing Mix Product decisions — Product Life cycle New Product development process Distribution decisions—Logistics & Channel decisions Promotion decisions— Integrated Marketing communications concept, communication tools Personal Selling & Sales management Pricing decisions.

Reference Text

1. 2. 3. 4. 5. 6.

Marketing Management- Kotler, Keller. Koshy & Jha — 14th edition. Basic Markeing,1-3tb edition, Perrault and McCarthy Marketing management — Indian context Dr. Rajan Saxena Marketing Management— Ramaswamy& Namkumari R. L. Varshuey & S. L.Gupta: Marketing Management An Indian Perspective (Sultan Chand) Adrich Palmer introduction to Marketing.; (Oxford)

First Year - Second Semester 2.1. Legal & Tax Aspects of Business 100 Marks Course Content 1. Indian Contract Act 2. Indian Sale of Goods act. 3. Salient Features of Companies Act: a. Characteristics of a company b. Formation of a company c. Types of companies — private, public. Government etc. d. Management of company — Directors, Meeting. Accounts & Audits. 4. Restrictive & Unfair Trade Practices. 5. Salient Features of Negotiable Instruments Act a. Bill of exchange, cheque, promissory note, b. Negotiation & Endorsement c. Dishonour of Instruments including noting and protest 6. Elements 01 Income Tax: a. Scope and charge of income tax b. Selected definitions relevant to computation of Total Income c. Residential status d. Heads of income & computation thereof with special reference to Business Income. & Capital Gains e. Exemptions from Total, Income& Deductions from Gross total income 7. Salient Feature of Central Excise Act—including assessable value. CENCAT credit 8. Salient features of Maharashtra value added Tax Act 9. Salient features of Central Sales Tax Act Reference Text : 1. 2. 3. 4. 5. 6. 7. 6. Business Law — N. D. Kapoor Business Law — Buichandani Company Law — Aviar Singi Income Tax — Dr. Singhania Indian Taxes — V.S.Datey S. S. Gulshan. Mercantile Law (Excel Rooks) A. K. Majumdar & G.K. Kapoor: Students guide to Company Law (Taxmann) S K Tuteja: Business Law for Managers (Sultan Chand)

2.2. Cost & Management Accounting 100 Marks Course Content 1. 2. 3. 4. Terminology of cost — Cost classification by elements, variability, cash flow etc. Preparation of cost sheet Methods of costing — with special reference to job costing, process costing, services costing Distinction & relationship among Financial Accounting, Cost accounting & Management Accounting 5. a) b) 6. Marginal costing (Break — even analysis) computation of break even point, margin of safety Applications of Break even analysis to export pricing profit planning, Make v/s buy, operate v/s shut down. Budgetary Control — Functional Budgets, Cash Budgets, Master Budgets— Flexible Budgeting—Zero based Budgeting — Responsibility & Performance Budgeting. 7. Responsibility Accounting —cost centers , pro it centers & investment conters Transfer pricing, Use of responsibility accounting in performance evaluation

Reference Text: 1. Management Accounting for profit control — Keller & Ferrara 2. Cost Accounting for Managerial Emphasis — Herngreen 3. T P Ghosh : Financial Accounting for managers(Taxmann).

An Introduction to the Economics of Growth & Development 3. The World Bank and IMF conditional ties leading to the liberalization . S. Himalaya Publishing House. 2.privatization. The Money Market & the Role of Central Banking 5.Its Salient Features 4. The capitalist world economy and India’s position therein since 1990. HPH 4. 2005 3. Inter-Sectoral Distribution of the Gross National Product over the Five Year Plans Period. The Business Cycle and how it is perceived o behave in the immediate future. 5. The Product Market & How it Affects India’s Growth Potential 2. Business Environment. How does Commercial Banking Effect industry & Business 6. What is needed to improve the situation. The Money Market & How it Behaves 3.K Puri. 2. The Fundamentals 1. India’s Gross Domestic Product & Net National Product (its components & the significance of the same to growth) 5. Economic Environment of Business. What business decision hinge on this analysis Reference Text : 1.K Misra and V.globalization exercise and beyond. Raj Aggrawal: Business Environment (Exel) 5. 2005. Economic Environment of Business 50 Marks Course Content PART I. Adhikanj. The Scope & Subject Matter of Macroeconomics 2.2. if at all it is poor. India’s balance of trade and fluctuations since 1990 How do figure in the wild order 4.The Indian Labor Market & Levels of Unemployment & Inflation since 1990 PART III : Federal Budget Objective is to expose the students to the various components of the national budget and how these impact on the business world. M: Economic Environment of Busi . India’s balance of payments and how is study can assist corporate decision making. PART IV: India & the World 1. PART II : The Economic Markets 1. Himalaya Publishing House. The Capital Market & its Vendibility 4. Francis Cherunilam. An Introduction to (he Indian Economy. Business Environment— Aswathappa. 3.3.

Maximization /Minimization . Diverse Problems – Graphical Explanation of Solution . Events . 2.Balanced /Unbalanced . infeasibility Redundancy Problems. Linear Programming (LP) :.Primal /Dual Inter-relation Post-Optimal Sensitivity Analysis for changes in b-vector. 9 Inventory Models . Multiple Optimum. Operations Research 100 Marks Course Content 1. Addition/Deletion of Variables /Constraints – Dual Simplex Method – Problems Limitations of LP Vis. c-vector. Assignment Problem (AP) .time analysis and Derivation of the Critical Path.Sensitivity Analysis EOQ-EOQ Under Price Break Determination of Safety Stock and Reorder Levels – Static Inventory Model – (Insurance Spares) 10.Minimal Spanning Tree Problem .Solution Procedures for IFS and Optimally Check . 3.Types c Queuing Systems (use of 6 Character Code) Queues in Series and Parallel . 8. . Network Analysis . Transportation Problem (TP) Concepts. Maintenance etc. and General Service Time. free.Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate.Concepts. independent) . Formulation of Models. Unbounded ness. PK-Formulae. 4.Balanced / Unbalanced .Maximization / Minimization Case Of Degeneracy .Deterministic Probability Models .) 5.Arrow Diagrams .2. Jobs.Simplex Algorithm . Genesis. 11. Introduction to OR Concepts.Concepts. interfering.Big M Method/Two-Phase Method . Formulation of Model . New Product.Maxima Flow in Capacitated Network .(Unique Optimum. Definitions of Project.Economic-order Quality’-(EOQ)and EBQ for Finite Production Rate.Concepts 7. Profitability.a-Vis Non-lincar programming problems Brief Introduction to Non-LP models and associated problems 6. and Negative Exponential Service time.Group vs Individual Replacement Policies.Concepts and Solution Algorithm as Applied to Problems-Project Planning & Control by use of CPM/PERT ..Crashing of a CPM ‘Network . Digital Stimulation : Concepts – Areas of Application – Random-Digits and Methods of Generating Probability Distributions – Applications – to problems in Queuing .Types of Inventory Situations Fixed Quantity)Fixed Review Period 3 Costs Involved .Probability Assessment in PERT Network.Post-Optimal Sensitivity Analysis.4.Shortest Route Problem . Scope and Limitations.Duality Principle . Hungarian Method of Solution Maximization / Minimization . Application Potential to Diverse problems in Business & Industry. Linear Programming (LP) :. Inventory.Concepts .Prohibited Assignments . Queuing (Wailing-line) Models .Prohibited Routing Problems .Replacement of Items Subject to Deterioration and Items Subject Random Total Failure .Problems.Use of Slack Surplus / Artificial Variables .Interpretation of the Optimal Tableau . Without Limitations of Queue Size (M/G/1) Single Channel with Poisson Arrival Rate. Replacement and Maintenance Models :. Formulation of Model.Concepts of Floats (total.

Taha 2.Saddle point Mixed Strategy. 0. Khanna: Quantitative Techniques for decision making (Preritice HaIl India) . n-person games . Game Theory . R.\Johra 3. Methods & Problems . Equivalence of Game Theory and linear Programming Models Solution of 3x3 Games by Simplex including Quality .D.Application for Maximizing / Minimizing Player & Strategy. Kothari L : Introduction to Operations Research (Vikas) 8. Wagher 6. Reference Text 1. LP Note: The teaching of the above subject is to be integrated with the most widely available software.Sasieni M.Kapoor 7.K. Quantitative Techniques in Management— J.M. Quantitative Techniques in Management — N. & othors 5.12.KSharma 4 Operations Research. Principles of Operations Research — N. Gupta a.Concepts .sum and Non-zero-sum games Solution Procedures to 2-person zero sum games . Operation Research .2 . Sub-games Method for m x 2 or 2 x n games . person.Graphical Methods 13. Operations Research — V.Zero .

Career Planning 6. Manpower Planning. Performance Counseling.Skilling. Morale. Incentives Schemes. Personnel/ Human Resource Management : DeCenzo & Robbins (Prentice Hall of India) 5. Personnel Management – C. Policies. Human Resource Management – P. B.2. 7. BPR. Personnel Turnover. Mammoria 3. 8. Multi. Performance Appraisal Systems – MBO Approach. Dessler : Human Resource Management (Prentice Hall India) 4. 9. Bhattacharya : Human Resource Management (Excel) 6. Subba Rao 2. Organization of Personnel Functions – Personnel Department. Training Methods.Organization Structure – Re-engineering. Management of Organizational Change. Job – enrichment Empowerment – Job Satisfaction. Training & Development – Identification of Training Needs. Job Description. Its Organization. D. 5. HRD Strategies for Long Term Planning & Growth. Management Development Programmes. Responsibilities and place in the Organization. 3. K. Organization Development. Human Resource Management – Its Scope Relationship with other Social Sciences Human Resource Management / Inter-Disciplinary Approach Approaches of 2. VSP Rao – Managing Human Resource (Prentice Hall of India) . Productivity and Human Resource Management Reference Text 1. Job Analysis.5 Human Resources Management 100 Marks Course Content 1.

2.6. Research Methodology & Fundamentals of MR. 100 Marks Course Content 1. Relevance & Scope of Research In Management. 2. Steps Involved in the Research Process 3. Identification of Research Problem. 4. Defining MR problems 5.Research Design 6. Data — Collection Methodology, Primary Data — Collection Methods / Measurement Techniques —— Characteristics of Measurement – Reliability, Validity etc. — Secondary Data Collection Methods — Library Research, References — Bibliography. ‘Abstracts, etc. 7. Primary and Secondary data sources and data collection instruments including in-depth interviews, projective techniques and focus groups 8. Data management plan — Sampling & measurement 9. Data analysis — Tabulation, SPSS applications data base, teasing for association 10. Analysis Techniques — Qualitative & Quantitative Analysis Techniques — Techniques Hypothesis -. Chi-square. T-test, Correlation & Regression Analysis, Analysis of Variance, etc. — Making Choice of an Appropriate Analysis Technique. 11. Research Report Writing. 12. Computer Aided Research Methodology — use of SPSS packages of Testing

Reference Text 1. Business Research Methods — Cooper Schindler 2. Research Methodology Methods & Techniques — C.R.Kothari 3. D. K Bhattacharya : Research Methodology (Excel) 4. P. C. Tripathy : A Text book of Research Methodology in Social Sciences (Sultan Chand) 6. Marketing Research —Hair, Bush, Ortinau (2nd edition Tata McGraw Hill) 7. Marketing Research Text & Cases — ONreon, Stevens. Loudon Jaico publication) 8. Marketing Research Essentials — Muuariels & Gates (3J coition SW College publicc’.ions 9. Marketing Research — Aaker, Kumar, Day (7th edition John Wiley Sons)

2.7 Management Information System 50 Marks Course Content 1. 2. 3. 4. 5. Basic Information Concepts and Definitions Need for Information and Information Systems (IS) in an organization — characteristics of Information and Organization with respect to organization form, structure , philosophy, hierarchy etc Types of — Transaction, Operational Control, Management Control, Decision Support. Executive Information Systems Determining Information Needs for an Organization / Individual Manager—overview of use of data flow method, analysis of information of decision processes etc. Strategic use of Information and IS — Use of Information for Customer Boding, for Knowledge Management, for innovation, for Managing Business Risks, for Creating a new business models and new business reality. Information Security— Sensitize students to the need (or information security, concepts such as confidentiality, Integrity and Availability. Types of threats and 1ik; overview of some of the manual, procedural and automated controls in real life IT environments.

Reference Text: 1. MIS a Conceptual Framework by Davis and Olson 2 Analysis and Design of Information Systems by James Scan 3. Case Studies Case on ASC industrial Gases — Author: Prof Pradeep Pendse Mrs Fieds Cookie’s — Harvard Case Study Seject Business Cases identified by each Group of Students for work thrui the entire subject - 2-3 Cases on Requirements Management — Author : Prof Pradeep Pendse 4 .O’brien MIS {TMH) 5. Ashok Arora & Rhatia: Management Information Systems (Excel) 6. Jessup & Valacich: Information Systems Today (Prentice Hall India) 7. T L. M. Prasad Management Information Systems (Sultan Chand)

2.8. Financial Management 100 Marks Course Content 1. Objective of Financial Management 2. Financial Performance Appraisal using Ratio Analysis, Fund Flow Analysis & Cash Flow Analysis. 3. Sources of Finance – Short Term/Long Term, Domestic / Foreign, Equity / Borrowings/ Mixed etc. 4. Cost of Capital & Capital – Structure Planning, Capital Budgeting & Investment Decision Analysis (using Time Value for Money, Theory) 5. Working Capital Management – Estimation & Financing a) Inventory Management b) Receivable Management c) Cash Management 6. Divided Policy/ Bonus – Theory & Practice Reference Text : 1. Financial Management – Brigham 2. Financial Management – Khan & Jain 3. Financial Management – Prasanna Chandra 4. Financial Management – Maheshwari 5. Financial Management – S. C. Pandey 6. Van Home & Wachowiz Fundamentals of Financial Management (Prentice Hall of India) 7. Sharan : Fundamentals of Financial Management (Perason)

823 marketing 4. Event & Media marketing 12. Rural management 9. Consumer Durables marketing 6. Perrault and McCarthy – Mcgraw Hill India 3. Rajan Saxena – McGraw Hill India 4. Koshi & Jha – 14th edition – perarson. Internet marketing 10.2. 2. Marketing Management . Rural marketing 8. 13th edition. Marketing Management – Indian Context Dr. Strategic marketing principles 2. Basic Marketing. Marketing Applications & Practices: 100 Marks Course Content 1. Field project involving preparation of marketing / business plan in any Industry verticals. Fast moving consumer goods marketing 5. Reference Text : 1.Kotler. Direct marketing 11.Mcmillan . Preparation of marketing and business plans 3. Service marketing 7. Keller. Marketing Management – Ramaswamy & Namkumari .9.

Selling to peer groups. Selling skills — Body language Reference Text • Organizational Behavior by Fred Luthans (9th edition) • The Essentials of Negotiation — Harvard Business School Press • Getting to Yes by Roger Fisher & William Ury .10 Selling & Negotiation Skills 100 Marks Course content : 1. Selling to Superiors 5. team mates & subordinates 6. Conceptual selling. Types of Negotiation 2. Selling skills — Selling to customers 4. Strategic selling 7. Negotiation Strategies 3.First year E1ectives 1.

8. Learned Optimism. Beliefs Positive thinking—. 4. 12. Leadership — Theories a! Leadership. Status. 9. Feedback. 5. Organizational Behavior by Fred Luthans (9th edition) 2. Expectations. 7. Trust. Compatibility Conflict Management — Types of conflicts Conflict Management — Coping strategies Conflict Management—Conflict Management Styles Positive thinking Attitudes. Values. 11.11 High Performance Leadership 100 marks Course Content 1. How to Manage Conflict by Peg Pickering . Martin Seligmani’s theory of Learned Helpossness. Leadership Skills Leadership Skills Leadership Lessons through Literature Team work& Team building Interpersonal skills — Conversation. 10. 3. 2. Leadership Styles Leadership — Leadership Styles. 6. Reference Text 1. Humor. Feed toward Interpersonal skills — Delegation.1.

Towards the optimal organizations (Indian Culture and Management) : Rayen. The institution Will arrange guest lectures on various facets of this area. Participants will do desk research papers.1. Management and the Indian Ethes G. Vedic management: Krishna Saigal (gyan Publishing House. The seven spiritual Laws of Success: Deepak Chopra (Excel Books) 5. K. Reference Text 1. India’s contribution on to Management: Privar Malik (Sri Aurobinds Institute of Research in social Sciences. New Delhi) . The evaluation will be through a project! term paper. 6.Mkhandelwar (New Century Delhi) 8. Blending the hesi of the East and the West in Management education: Subhir Chowdhury.12 Indian Ethos in Management 100 Marks Objectives: The objective is to sensitive participants of the programme to Indian culture and value systems and the impact of this on management thinking and action.Gupta(Excel Books) 4.D.R. Management Concepts from the Mahabarata: N. Sharma 2. pondicherry) 7.Krishna 3. Indian Ethes for Modern Management : G.

2. SSL. risk and under uncertainty stations Decision tree for decision making Bayesian approach in decision making Breakeven analysis under uncertainty’ Investment analysis under uncertainty 2.. Auto correlation. Hetroscedasticity multicollinearity & distributed lag models.D.K Sharma • Econometrics — By Damodar Gujarathi • Kotynous . Competitive strategies 3.10 Decision Science 100 Marks Course Content 1.Vora • Quantitative Techniques in Management — J. Identification problems: Estimation of structural parameters by ILS. Simultaneous equations models 6. Decision making under certainty. 4 Statistical forecasting techniques 5. Single equations models with one and two explanatory variables plus ANQVA in regression analysis. & IV Reference Text • Quantitative Techniques in Management — N.

Entrepreneurship Project 7. The Essentials of Managing Change and Transition – Harvard Business School Press . Analytical skills Reference Text 1. Motivation to Excel 5. Organizational Behavior by Fred Luthans (9th edition) 2. Entrepreneurship Project 6.11 Managerial Process Skills —100 marks Course Content 1. Dynamics of Entrepreneurship — Support (from Significant Others. Creative Problem Solving Techniques 9: Lateral thinking 10. Tolerance of Risk 3. Entrepreneurship. Self-Reliance & Ability to Adapt 4.2. Creativity. Dynamics or Entrepreneurship —Commitment & Determination. Dynamics of Entrepreneurship — Ambiguity & Uncertainty. Leadership 2. Dynamics of Entrepreneurship — Opportunity Obsession.. Methods for generating ideas 8.

minority interest • NOPAT arid adju’menls to NOPAT from EVA perspective to measure correct economic cash flows. Assessing Business Performance • Operational efficiency ratios (Gross profit. net profit margins and various turnover ratios) • Liquidity ratios — Current Ratio / Acid test • Profitability ratios. Linkages between ROE & ROCE & optimal capital structure and determinants of PE multiple. • Cash flows and financial flexibility (linkages to dividend policy and ever retention of profits) 3. Cash Flow Analysis • Measuring operating / financing and investing Cash flows. Forecasting FCFE/FCFF and Security Valuation Reference Text • Financial Management by Prasanna Chandra • Financial Management by Khan and jain .2. 4. • Indian Accounting Standards • Indian Accounting Standard vs US GAAP (This would also cover the manipulations often done by companies to show higher profits) 2. • Du-pont Analysis • Coverage ratios and credit analysis and ratings (The emphasis will be on correct interpretation and correct measurement i e. correct treatment for amortization expense and deferrer taxes • Measuring correct ROF & ROC after adjusting for inter-corporate investment • implication of the above intentioned adjustment on fundamentals valuation/company and PE or Price / Book Value or EBDITA multiple 5. Debt to Assets. Free Cash flows to Equity / Firm • From earnings to free cash flows • Adjustment from standard accounting to correctly measure free cash flow • Capitalization leasing expense and R&D expenditure. l2 Analysis of financial statements IOU Marks Course Content 1. with Necessary accounting adjustment for these ratios). Valuation Ratios • EPS! ROE! RC’CEI Total Shareholder returns.Debt Equity. EV/ESDITA multiple • Capitalization ratios. Revision of Balance Sheet and P&L statement fundamentals. Price to book value. • Economic value added (EVA) and linkages between value or a company and EVA • Equity Analysis. Introduction to Advance Accounting Concepts • Merger and acquisition • Consolidation of balance sheets • Deferred taxes. Stock Spits and Buy back • Managing Productivity of Corporate Capital • Composite Index for measuring productivity 6.

University Assessment 100 Marks Course Content 1.0.Daniels and Radebouqh International Business . 4.. 3. International Trade Agreements 10. International Trade Organizations 11. 5. Overview of the International Business Process 2. Country Evaluation and Selection 7. International HR Strategies . International Business . PEST factors affecting International Business 3. International Marketing 9. 12.Third Semester 3.1 International Business .Second Year . Reference Text 1. Government influence on trade 4.Sundaram and Black International Business — Roebuck and Simon International Business – Charles Hill International Business— Subba Rao . Collaborative Strategies 8. International Diplomacy . 2. International Trade Theories 5. FDI 6.

Components of Management Information Sysstems 8.3.2 Strategic management 100 Marks Course Content 1. Its importance. Goal Philosophy. Strategy. Communication Commitment and performance. Policies of an Organization. Strategic Management Process: Vision. Conventional Strategic Management v[s Unconventional Strategic Management. Phases indecision making. skill and Shared values 9. systems. 6. Problem solving skill. Growth Acce orators: Business Web. Manager v/s Leaders Leadership styles 5. staff. Mokena’s 7 8 Models : Strategy. Categories of problems. 3. Elements. 2. 4. Process and advantages of planning Strategic v/s Operational Planning. learning based. The Differences. Management Control. Market Power.0. Changed Circumstance. Decision making and problem solving. 2. Role of the leader. 7. style. structure. Group decision making. Strategic Management — Thompson & Striekland McGraw Hill Competitive advantage – Michael Porter Competitive strategy — Michael Porter . Strategy as planned action. 3. Group Project Reference Text 1. Mission.

7.1. walker and Larreche McGraw Hall Irwin Marketing Strategy— Stephen Sohnaars Free Press Strategic Market Management — David Aaker John Wiley & sons Strategic marketing text & cases .Optional Group — Marketing 3. Portfolio models — OCG and GE Mokinsey matrix . 4. nichers 4.1 Marketing Strategy — University Assessment —100 marks Course Content : 1. branes 9. optimization of pricing 13. understanding competitive moves and postures 5. 2. Brand building — FMCG. Marketing strategy— Overview 2. Market situation strategy Leaders challengers. Product line extension 8. 3. Competition analysis — Porter’s 5 forces model for competitive environment. Advertising and sales Promotion strategy . Pricing strategy – value pricing. Communications strategy — Managing communications mix for products..Introduction. Market entry. Consumer durables & Services cases 11. Benchrnarking exercise. New product strategies— Innovation.Caverns . Sustainable competitive advantage— Porter’s generic strategys 6. managing multichannel systems 12. growth and mature markets. Pruning of Product Reference Text 1. Pillars of Marketing — SIPD strategies 3. Marketing Strategy— Boyd. followers. Marketing Planning .campaigns 10. Distribution Strategy – Designing of channel systems.

6. Advertising — Organizational structure of advertising agency and its function. 4. Consumer attitude and market structure 4. Brand position and brand image strategy development.2 Integrated Market Communications 100 marks Course Contents: 1. Brand objectives. Creative decisions 7. Advertising and Promotion: An integrated Marketing Communications Perspective. David A. Agency coordination archives. 3. Role of advertising manager in firms.1. Persuasion and attitudinal change through appropriate copy development. San Diego University 2. Public relations & Publicity campaigns 11. Myers. Advertising Research 10.Jesse Kornbluth Belch Advertising & Promotions (T?1H) J V ‘Vilianiam & A K verghese Advertising Basics (sage) . advertising briefs. managing advertising campaigns Reference Text 1. Communication Process — Communication models (for urban and rural Communications Integrated-Market Communications 2. Advertising objectives with specific reference to DAGMAR. 6. Media planning and Media research 9. 7. 5. Sari Diego University Michael Belch. Copy decision — Creation and production of the Copy 8. Evaluation of agency functioning. The . Advertising Management: Rajeev Sara John G. Advertising budget. Aaker Logo — Naomi Klein Brand Reporter fortnightly Other Guy Blinked . George Belch. 3. 5. Event management 12.3.

6. Reference groups 5. Role of Culture and subcultures: Family: 6. Post purchase behavior and cognitive dissonance. 8. 4. Individual aspects of consumer behavior or Perception1 Learning & Information processing 3. External influences: Group behavior: Social class. Motivation and involvement. Organization buying process: Roles of buying centers Decision making units. Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill Consumer Behavior building marketing strategy : Hawkins Best & Coney edition McGraw Hill International edition Consumer Behavior in marketing strategy: Howard Prentice Hall International Consumer behavior a strategic approach -Hendry Asssael . Concepts . Application & cases (Vikas) Satish Batra & S H H Kazmi Consumer Behavior Text & cases (Excel) . 2. 7. 9. Attitudes and Personality. 4.1 .3. 5. Consumer adoption process and diffusion of innovation. Diversity of consumer behavior Role of consumer behavior in marketing strategy. 7. Opinion leaders.3 A. Application of Consumer behavior Studies in Consumerism in India and global markets. Reference Text 1. Consumer decision process: Problem recognition.Biztantra MS Raja & Dominique Xardel: Consumer Behavior. 3. 2. Consumer Buying Behavior 50 marks Course Content : 1. Search and evaluation of alternatives: Purchase process. Situational influences.

combination with duster analysis: conjoint analysis. Multivariate techniques — Interdependence techniques: Factor/ cluster analysis. Loudon Jaico publication) 3. Marketing Research Text & Cases — (Wrenn.1. Usage altitude studies.3 B Market Research Applications 50 marks Course Content : 1. Perceptual mapping applications in market research 5. Marketing Research —Hair. Ortinau (2nd edition Tata McGraw Hill) 2. Television viewer ship surveys. interpretation of MR reports. Raiendra Nargundkar : Marketing Research (Macmillan) 7. Day (7th edition John Wiley & Sons) 5. Marketing Research — Burns . Media effectiveness study: Annual readership survey of print media etc. S L Gupta Marketing Research (Excel Books) . Data analysis — Tabulation. SPSS applications data base. advertising. Stevens. Kumar. test marketing. Brand tracking study 8. Marketing Research — Aaker. Bush Ronald (3rd Prentice Hall) 6. testing for association 3. Dependence analysis: discriminate analysis. Report preparation and presentation. Reference Text 1. Marketing Research Essentials — McDaniels & Gates (3rd edition SW college Publication) 4. Alvin. how to read ORG Nielson’s store audit report 7. Bush. Field project on market research on any functional / industry verticals. 4. Role and value or market research in marketing (framework) 2. 6.3. Applications of MR in consumer research.

1. Sales Organization and its evaluation .4 A Sales Management & Sales Promotion 50 marks Course Content 1. Professional Sales Management—Anderson . 9. 5. 3. 6. 2. assigning sales people to territories route planning and territory coverage. to measure and test the effectiveness of Planning and designing sales promotion Programme with specific reference to sales contests. training. 8.Job and role of Sales Management in Organizations. 4. Sales Management Planning — Forecasting. Hair & Bush Tata McGraw Hill 3. Cundiff & Govani Prer lice Hall India 2.Spiro McGraw Hill International 4. characteristics and application Sales promotion strategies to integrate below the line promotion into the communication mix. The Selling functions — The importance of systems selling in contemporary environment. Selling of services as opposed to selling of tangible products — selling process. planning and setting goals . Time and Territory Management — Territory Planning. Sates Budgeting and Planning quotas Manpower Planning for the sales organization for and development of sales organization Recruitment. Sales -management Planning. 7.Management o sales force — Stanton .3. bases of territory design. Sales Force Performance evaluation and control Identify the roles of consumer and trade promotion activities in terms o differences. Sales incentives and sales compensation.— Sales Management -Information Systems. traden discounts. methods of territory design including computer models. and development of sales Personnel. Reference Text 1. Sales Management — Futrell 6th edition Thomson South Western . Sales management — Still . — process of researching. establishing and revising territories. coupons etc. selection.

LST . use of power bases. 2. 5. opportunities and strategies ERP solutions . 3. industrial products. packing and transportation.development and motivation and performance appraisal of channel members. Excise duties etc. Financial dimensions of dealer management. Supply chain management —issues. Channel selection. 4. K Khanna 4. 6. channel conflict. disputes etc.opportunities and challenges. Octrol . Logistical Management Donald J Bowersox 2. Physical Distribution Management Logistical Approach Dr.4 B Distribution & Supply Chain Management 50 marks Course Content 1. Sales and distribution management (Excel) . warehousing material Handling. 7. Reference Text 1. Distribution Budgeting and control systems: Cost of distribution: inventory. L. rural markets and services. Gupta. Logistics Management Bowersox & Class 3. Fiscal levies / regulations in distribution CST . Channel design and management for consumer. The roles of distribution (unction in the marketing mix and the meaning of distribution equity. 8. 9.1. Tasks and responsibilities of channel members. order processing.3. 10. Management issues in distribution viz. training.

Strategic Brand Management — Davie Aaker 3. product. 7. Brand elements Brand extension / Brand relationships spectrum Brand identity Brand Equity Brand building strategies Reference Text 1. Introduction to product management.Lehman 2. Product Management .1. 9.keller . Strategic Brand Management — Noe! Kapferer 4.3. 3. Building strong brands . 4. 5. 8. 6. 5 A Product & Brand Management 50 marks Course Content 1. Role and operation of Product management n marketing Product analysis: category / competitor/customer/demand New product development process and role of product managers Brand vs. 2.

Developing and Launching New Products and the of Investment in Life Cycle of Product .Deliver Route Decisions .5 B. Target Pricing . Export Costs and Export Pricing .Applications of DCF Technique.Submitting Tenders .1. Soul selling agency to Direct selling to Trade Cannels .Pricing of New Products under ROI Concept .Budgeting Sales fore efforts .Pricing of Turn Key Project . Export Marketing and Finance . Marketing Finance – Dr.Export Credit Tax Concessions Applications and Forecasting Techniques to Developing Marketing -Budgeting – Developing sub Budget by marketing segments Advertising Budget.Government Price Control .revenue . The Concept of Marketing Cost & value – Measuring marketing Value – “Value Added” by marketing effort productivity Marketing and its social justification.Mechanism cm Marketing Performance .Pricing of Join Product and Application of Linear Programming .Application of DOF.Credit decisions and Credit Policy .Bayesian Decision Theory and Pricing . Analysis of Marketing Costs in terms of Engineered Costs. Customers Orders etc.Approaches of Government Bodies to Development Fair Price’ .Optimum Level and Allocation for Selling Efforts among Dealers Developing Comparison Plans for sales Force.3. of Revenue by Products.Classification of Marketing Costs by Function r Marketing Cost allocations and its limitations for Managerial Decisions. Marketing Finance 50 Marks Course Content a) SALES REVENUE as an Integral Elements of Cost .Special Promotion and Marketing Research Expenditure its Marketing Investment and their Evaluation using the Probability Theory and Decisions Trees Evaluating Return on Marketing Investment . . Impact of marketing strategies on Organization structure design and consequent financial implications.Notional Pricing . Warehousing decisionsTransportation Decsion .Brand Valuation –Financial Aspects of Brand Management Impact of Transfer Pricing .budgeting Samples.Dual Pricing . K. to Evaluations of Investment in Product Development Marketing Product Mix and Linear Programming.Value Chain Analysis & relevant decisions about Marketing Costs & Marketing Investment.Cost Analysis for Distribution alternative Financial Analysis for switching over form.Financial Incentives. B. Chaterjee . b) c) d) Reference Text 1. MARKETING INVESTMENT : Management of Accounts Receivables and Inventories .Economics of directs rating by manufacturer. Channel. Territories.Investment Framework by ROI Management of Sales Revenue Analysis. Policy Decisions and Marketing Finance . Capacity (fixed) Costs and Managed Costs .

duty drawback – procedures to claim REP license and cash assistance – export house etc. Financial transactions s between exporter & importer open account D/P. Latin America. D/A Letters of credit etc. marketing research and export promotion – international marketing operations and communications – export pricing and costing – case studies. Africa.Onkvisit and Shaw International Marketing . Canada. 4.economic environment — India’s trade relations with other countries — government assistance for export.Keegan International Marketing . 4.Cotera International Marketing .1. — Exchange control regulations regarding export and foreign exchange expenditure on export promotion pre-shipment and post-shipment finance (1Dm banks . 2. 3. 3. Export procedures and documentation — registration with various agencies compulsory Quality control no pre-shipment with inspection — processing export orders – export production and packing – procedure for claim of central excise duty on export goods-customs and shipment procedure. Middle East. International marketing intelligence and task — Appraising opportunities and risks — product planning and development — managing channels of distributions. International Marketing . Reference Text 1.Bhattacharya .6 International Marketing l00 marks Course Content 1.policies of ECGC Decision and need to enter into International marketing organization problems — International marketing environment — Institutions in world economy.Marketing Electives: 3. GATF / UNCTAD — Trade Groups in different countries — legal environment of international marketing — Political environment — cultural environment . South East Asia Europe for export potential. 2. foreign market channels & global logistics — study of USA.

Retail Management – Lusch Dunne 5. Retail Management Information Systems – Use of New Technology 12. Trends in retailing 3. Retail Advertising and Sales Promotions 6. Super Market / Departmental.Recruitment and Motivation 7.1.7 Retail Management 100 Marks Course Content 1. Comparative retailing across the World. Relationship Marketing 17. 8.3. Retailing Management – Michael Levy 2. Retail Marketing 11. Managing People at Work . Retail Management – Gibson Vedamani . Stores /Chain store Management 13. Retail Merchandising and Shop Displays 5. 15. Retailing Management. 14. Communication and Customer Relations. Store layout. Place of Retailing in the Marketing Mix 2. Retail Economics 4. Retail Strategies 10. Supply Chain Management 18. Trends in retailing should include the Indian as well as the international context Reference Text : 1. Retail Management – Barry Berman & Joel Evans 3. On-line retailing 20. Role of personal selling in retailing. 16. Inventory control and Financial Management 9. – Text & Cases –Swapna Pradhan 4. Retail Research including Retail Audits and Consumer Research at the point of purchase 19.

industrial Buyer Behavior & Industrial Marketing Research Industrial Advertising & Promotions. Briety And Betty Reeder – Prentice Hall of India Industrial Marketing Management – By Michael D. Industrial Marketing – Analysis. 4. J W Gosney . key account management concepts. 3. Derived demand concepts . customers 10. 9. 11. Bidding for contracts. Distances between Industrial & Consumer Marketing 2. Negotiated selling. 12. Branding of Industrial.1 8 B2B Marketing & CRM – 100 marks Course Content 1. CRM : Emerging Concepts. CRM Essentials. Industrial Pricing Decisions. 8. selling to Govt. 13. 2. New Product Development.3. B2B Product Decisions. 4. High Technology & Commodities 5. Speh (Miami University ) – Published by Holt Sarenders. Types of buying situations Segmentation 3. Role of after sales services in Industrial Marketing Industrial Distribution B2B selling & Sales management. 7. Types d Customers. Industrial Marketing Environment. Industrial Marketing – By Krisha K Havaldar – Tata McGraw Hill Customer Relationship Management. Planning and Control By Reeder Edward C . Concept & context of CRM:CRM as an integral business strategy Customer Loyalty Program :A brief discussion from Technology Point of View Customer knowledge: The Individualized customer proposition The relationship policy : Relationship data management Reference Text 1. Tools and Applications : JAgdish Seth & Parvattiyar 6. Jagdish Sheth & G shainesh 5.Hutt ( Arzona Statte University) Thomas W. Introduction to Industrial Marketing. 6.

Badi – HPH .price distribution strategies – product redesign –modification needs Marketing of agricultural produce and rural and cottage industry products Marketing to agricultural produce – regulated markets-formation of cooperative organizationscontract farming – agricultural export zone (AEZ).price — distribution — promotion — SWOT analysis of agro chemicals market — seeds — cattle — poultry — aqua feeds — tractors — power tillers— irrigation equipments — other farm machinery Marketing of Consumables and durables Product.9 Rural marketing— 50 marks Course content: 1. Population — occupation pattern — Income generation — location of rural population — expenditure pattern — literacy level — land distribution — land use pattern — irrigation — development programs—. Role of financial institutions in rural marketing Agricultural credit situation-types of credit-rural credit institutions-NABARD – commercial banks –state cooperative agricultural and rural development banks (SCARDB) – regional rural banks RPB –local area banks – flow of institutional credit to agriculture – kissan credit card schemeImpact on rural market. Infrastructure facilities — rural credit institutions — rural retail outlets — print media in rural areas — rural areas requirement — problems in rural marketing — rural demand – rural market index Marketing of agricultural input -illustration Consumable inputs — durable inputs — fertilizers — product — price — distribution — promotion — SWOT analysis of fertilizer market — agro chemicals — product . Rural marketing environment. N V.1.Rural Marketing – R V Badi.Rural Marketing – T P Gopalswamy – Vikas Publishing House 2. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing.marketing of rural/cottage industries – artisan products. Introduction Definition — scope of rural marketing — concepts — components of rural markets — classification of rural markets — rural vs. Rahman – HPH 2. Rural Marketing – Sukhpal Singh.3. 2005. urban markets 2. lalitha Ramkrishnan.Vikas publisher 3.Perason Education 4. 6.Habaeeb Ur. 2/e. 5. 3. . 8. Siddhartha Rant – Biztantra 2005 Additional readings 1. Rural Marketing – C G Krishnamacharyulu. 3. 4. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing. Rural Marketing .The Rural Marketing Text Book – pradeep Kashyap. Reference Text : 1.Agricultural Marketing in India – Asharya – Oxford I B H . 7.

profit Organizations —50 marks Course content 1.Social marketing perspective and viewpoints Kotler.-Social Marketing Quraishi. 3. 4. Measurement of effectiveness of social marketing Programs. Philip – Social marketing . Jha S. Small savings. 6. health management. M. 5. Marketing of NGQ’s Reference Text 1.3. Attitude Formation and Change Marketing of family planning Marketing of literacy.1. Rational of Social Issues on the Indian Context. 4.10 Marketing in Non. afforestation. 2. 3. William . S Y – Social marketing for social change Lazer. 2.

5. 9. 6. Price-elasticity of Demand. The Place of Models in Marketing Decision Making Theories like the Bayesian Decision Theory. Organizational Buying Models New Product Design Pricing Models Pricing a New Product.11 Quantitative Models In Marketing 50 Marks Course Content 1.mix.1.3. 10. 3. 7. 2. 8. Consumer Behavior Models: Attitude. Budget Allocation Media Models Models to measure the effects of Advertising Forecasting Sales – force Divisions. Perception & Brand Switch. Gross-elasticity Distribution / Location Decision Communication Models: Objective Setting Promotion . 4. 11. 12. Reference Text : Quantitative models in marketing – By Willam King .

Marketing Audit Process Marketing segment cost analysis Marketing cost variance audit Environment audit New product launch audit Company internal analysis: Competitive capability analysis Brand audit Distribution audit Strategic audit Reference Text 1.12 Marketing Audit —50 Marks Course Content 1. 5. 2. HBR articles HBR and lvey league cases . 8. 2.1.3. 9. 6. 4. 10. 3. 7.

Sick companies Act / Provisions of BIFR / Rehabilitees of sick units/ Restructuring of sick units 5. Multiple Option Bonds . Financial Management — Briefly Myres Financial Management — Brigham Indian Financial Systems —M Y Khan . Interest rate structuring. Financial engineering • Financial Benchmarking -.FIPS / RBI • Merchant Banking . bond valuations. Maximization.Loan Syndication IPO – Primary Issue Management 3.structuring & evaluation Off-shore I On-Shore Instruments. 2.2. Investment Banking• Valuation of Corporate I Projects I Investment Opportunities . 2. • Financing Options . Indian financial systems Reference Text : 1.1 Advanced Financial Management UA 100 Marks Course Content 1. • Capital Structuring -Theory & Practice • Investment (Project) Identification & Feasibility Analysis With sensitivities. 3. • Financial Interest Rate Swaps Treasury Function in corporate.Role & Functions .Risk Analysis.Die Diligence Procedures • Credit Rating of Countries/ State / Investment & Instruments • Joint Venture Formulations .Corporate Finance. Infrastructure Financing • Issues & Considerations Financial Feasibility.OPTIONAL GROUP — FINANCE 3. Pricing & Earning Model) • Financing Options 4.concept of shareholder value.

Fixed ass 3.Annual returns and penalty for failure to submit returns . Private Companies. its registration and procedure for changing the name • Articles of Association. Payment of interest out of Capital.2. Reconstruction Arrangements and Compromise and the Provisions relating thereto .Amalgamations.Appointment of Managing Directors Qualification of Directors . RECORDS.Contracts.Auditing of Cost Accounts .Reduction imposed on Directors – relating to mismanagement .Powers of the Board Remuneration –of Directors. Investments and service of Documents • Legal provisions relating to holding Companies.2 Corporate Law 100 Marks Course Content COMPANY LAW 1.Investigation powers of the government MANAGEMENTS: Constitution of Board of Directors . Kinds of resolutions and recording of minutes . Alternation of Articles • Membership of Company .Board Meeting .Meeting Statutory. Unlimited companies 2. Annual general and Extraordinary general meeting Quorum. voting procedure. RAISING Of LOANS : • Provisions relating to debentures • Registration of charges • Inter company borrowings.Books o Accounts to be kept and inspection -Appointment auditors . RETURN ACCOUNT AND MEETING : Register of members and debentures holders. 4. ISSUE OF CAPITAL: • Drafting of prospectus • Registration of Documents • Commission and-Discount on issue of Capital • Issue of Shares at a premium or discount • Provisions of governing issue of redeemable preference of Share Capital • Transfer of Share and Debentures • Rights or Share Holders • Provisions relating to payment of dividend.3. Deeds. INCORPORATION OF COMPANIES : • Preparation of Memorandum of Association • Name of the Company. proxies.

Avtar Singh Company law 3. SEBI Procedure Book Reference : COMPANIES ACT : 1. S. Guide to Companies Act by Ramaiah RUTP ACT : MRTP ACT by A. FENA Provisions relating to FENA Companies Regulations Concerning Import and Export Acquisitions and Sales of immovable properties Overview of Exchange Control Regulations SEBI. FENA and SEBI Reference Text 1. SHAH Company law 2. SEBI Regulations. Lectures on Company Law by S. Expert knowledge of Company law 2. M. RUTPACT RESTRICTIVE ABD UNFAIR TRADE PRACTICES ACT : Investing by Commission Registration of agreements relating to restrictive trade practice presumption as or public interest -resale price maintenance O-Offences and-penalties under the Act .5.Procedures to be compiled with . Chakravorty LEVEL OF KNOWLEDGE : 1. M. Ramaiya Company Law . Shah 2. M. SEBI Guidelines. Company Law by Avtar Singh 3.Unfair Trade Practices. SEBI ACT. SEBI Rules. Basic Knowledge of RUTP.

2. duration.3. Introduction to Financial Markets • • • Money Markets Capital Markets Advantages of Financial Markets to investor/ corporates 2. Stock Markets o Introduction to Portfolio Management Theory Understanding Risk Diversification CAPM Systematic/ Unsystematic Risks etc o Understanding . Etrect of Globalization (hed watching) etc Government bonds & Corporate bonds (Credits Rating. Determinants of Interest Rate • Real and nominal Interest rates • Theory of Term structure of Interest Rates • Monetary Policy Role played by Central Bank • Money supply and Demand • Measures of money Supply (Ml / M3) • Influence of Interest Rates in other economics on domestic interest rates 3. Default Risk) Interest Rate Risk Management Historical returns from India Markets Introduction to mortgage Mathematics 5.Market Efficiency o Historical returns from US Markets o Historical returns from Indian Markets o Fundamental drivers of Value of Stocks / Market (Index) o Relative Valuation Measures Like P5 Ratio. Currency yield. Bonds • • • • • • • Bonds mathematics (YTM. convexity. Money Markets • Why money markets are needed • Various Money Market instrument • Measuring Bond equivalent yield and discount yield on Money Market Instruments • How the Monetary Policy stance of central bank gets percolated in the economy 4.3 Financial Markets and Institutions 100 Marks Course Content 1. zero coupon yield etc) Application Duration in Risk Management Term Structure & Theories Behind term Structure Determinants of interest rates -(Role played by Central Banks Monetary & Credit Policy. B/BV Multiple and their determinants .

Tata McGraw -Hill Publication 2. Financial Markets and Institutions by Anthony Saunders. Evaluation of Mutual Fund performance etc will be given . Mutual Funds • Structure & Important regulations W. Capital Adequacy ratio • Understanding various Risks fixed by banks and how banks manager these risks • Understanding the profitability drivers of the Banks 10. Investment Banking: • Role Of Merchant3ankers • Capital Structuring • Buy Back and its rationale • IPO Rights Issue Process • ADR/GDR issue • Important SEBI Regulations Reference Text: 1. AMC’s Republic etc • Actual Performance of Indian MF (Returns delivered by Indian Mutual Funds) 7.t.r. Commercial Banks • Understanding the Balance Sheet. Portfolio Management. MFS • Advantages of Investments Through MFs • Types of MFs & investments through MFs • Accounting (NAV Computation)& Intermediaries associated with MFs • The present status of MF industry in India and its potential • Comparison of Indian MF industry with US Mutual fund industry • Styles of investment • Evaluating Fund performance on the basis of  ( Sharpe. Derivatives & Risk Management • Understanding Basic Purpose of Derivatives — Risk Management /Speculation • Basic features of Futures and Options • Difference between Forward and Future markets • Introduction to Arbitrage & Risk Neutral Valuation 9. Foreign Exchange Markets • Purpose served by Markets • Spot Rates I Forward Rate — Foreign Exchange Mathematic • Floating I Fixed rate — Advantages / Disadvantages • Determinants of Currency Movements or Exchange rate • Real & Nominal Exchange Rates • Covered Interest Parity 8. SEBI Guidelines (available on net) on Mutual funds. 3. Treyner information ratio) etc  Style (Value Growth – Momemutum)  Fund Manager’s past performance. Handouts / Soft copies (Excel bond) on some topics like Bond Mathematics.6.

Financial Aspects of International Negotiations.3. foreign exchange arithmetic. Gold Standard. Operations of foreign exchange markets. • Foreign Exchange exposure. Bretton woods. •Capital Budgeting for international projects. fluctuating exchange rates case for fixed or fluctuating exchange rates. modes & mechanism of spot & forward • exchange contracts. transaction & operating. international cash management. •Currency options fixed income analysis & interest rate options. International Money. fixed exchange rates.2. • Demand supply & elasticity in foreign exchange rate determination. forward contracts financial futures & Financial swaps. Swaps. Fundamental equilibrium relationships covered interest parity. • Inter war instability.4 International Finance 100 Marks Course Content 1.  Syndication. international asset pricing theories. Offshore banking. The changing nature of world money. . 2. • Balance of Payments theory. Options. London Tokyo. • The rise of private world money. Hong Kong & Singapore. foreign exchange swaps. • Exchange trading & position. Historical perceptive on exchange rate. 3 Theories of exchange rates. • Purchasing power parity theory. • Derivatives Pricing & Analysis. purchasing power parity & Fisher open theorem. Capital & Foreign Exchange Markets with reference to New York.

Euro-currencies.R U. • Socio-Political Issues in Strategic International Financial Management (With special reference to multi-national corporations) Reference Text. • International liquidity & SDRs. : 1. their mechanics & impact. history & status. Innovative International Financial Products. • International capital -flows & shocks.. European Currency Unit. . • International debt problem .its origin.•. Euro-dollars. 2. International Finance .Avadhani Foreign exchange Management . • C. 4.

5 Mergers. human resource capital.Vis Compliance therewith. SEBI Regulations Listing agreements allied bodies Vis. Stump Sates De Take overs.Taxation aspects of restructuring.a.Damodaran . mergers etc. intangible assets etc.3. 3. Viz Mergers Acquisitions. Valuation of business brands. Leveraged buy-outs 7. Spin-off etc. Valuation – Copeland 2.2. Other implications of take-overs mergers etc 9. 4. Need for restructuring 2. Valuation . Various forms of Restructuring. Reference Text : 1. and implications thereof Vis. 5.A-Vis strategic. Doctrine of due diligence 8.Cases Studies of specific instances of Mergers. Acquisitions & Corporate Restructuring 100 Marks Course Content 1. 6. Amalgamation. Statutory regulations under Companies Act. De-mergers etc.

• Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory. • Slope of security Market Line (SML) • Properties of any asset on the line. • Slope of security market Line (SML) • Properties of any asset on the line. PORTFOLIO PERFORMANCE MEASURES • Sharp Index • Treynor Index •Jensen’s Measure •Empirical Test of Mutual Funds Performance & EMH Reference Text: 1.2. SHARP’S SINGLE INDEX OR MARKET MODEL: • How Asset Return move with the market.6 Security Analysis And Portfolio Management 100 Marks Course content 1. Variance of Return. • Return on common stock under uncertainty.FINANCE ELECTIVES 3. EFFICIENT MARKET HYPOTHESIS (EMH): . Measuring of Covariance definition and Simple Numerical Example. January Effect. Concept of CML (Capital Market Line).simple one period and multi period case. Semi -Strong and Strong form • Empirical Evidence of EMH • Anomalies in the markets: Firm Size Effect. Security Analysis and Portfolio Management (6th Ed ) By Donald Fisher and Jordan. Concept l Market Portfolio. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory . 6. Marches Model : Objectives Function and Constraints. Meaning of Efficient Frontier / Set. Correlation Coefficient • Two asset portfolio case. Prasanna Chandra – Tata Mcgraw Hill (2002) . Risk Free rate. • Diversification of Risk. Concept of probability Distribution of Returns. • Co-movement of two Assets returns. MODERN PORTFOLIO THEORY • General N-asset Portfolio Problem. • Random walk theory • Weak.Introduction CAPITAL ASSET PRICING MODEL: • Statement of CAPM. Monday Effect 3. 5.Introduction. Securities Analysis and Portfolio Management. Prentice Hall of India (1995) 2. Sorrowing and Lending rates. Systematic and Unsystematic risk 2. Risk And Return • Simple determination of stock market price using time value of money . 4. for a single stock Expected Return. expected return and variance of returns of a Two asset Portfolio Simple Numerical Example and Graphical illustration.

Different aspects of Strategic Cost Management: • Value Analysis & Value Engineering. Activity Based Costing • Target Costing 4. Strategic Financial Management — Dr. • Product Life Cycle Costing etc. • Wastage Control. with reference to core competencies. Strategic Cost-Benefit Analysis of different business restricting propositions. 3. Value Chain Analysis & Long Term Cost Management 5. Govindaraja 2. Cost Audit & Management Audi under companies Act. with reference to strategic: assessment of cost & managerial performances. • Business Process Re-engineering. 8.3. Entrepreneurial approach to cost Management. Objective Based Costing 6. 9. • Total Productive Maintenance. Strategic Cost Management — Dr.7 Strategic Cost Management 100 Marks Course Content 1. Cost Benefit Analysis with reference to Strategic Business Decision Making – Qualitative & Quantitative aspects.2. Balance Score Card Concept 7. • Total Quality Management. Girish Jakhotiya . • Energy Audit. • Control of Total Distribution Cost & Supply Cost • Cost Reduction. Reference Text : 1. • Disposal Management. 2. strategic advantages & long-term perspective of cost Management.

Excise. 2(18). Study of Specific Sections 3. 72 A. Stamp Duty. 33Ac. Taxation of Foreign Company (Brief Overview) 6.3. 6. Tax Planning through Specific. 3. Modvat Ociroi. Direct and indirect Taxes as Major Revenue in Government Budgets Fiscal Budget & Tax Policy Taxes as Quantitative Measures to Promote Domestic Industry and Exports Central & State Level Taxes and Inter State and Monetary Policy for Regulating Inflation for Boosting Economic Growth Tax Subsidies (Direct. 2. Regulating & Recovery Brief Comparative Study of Fiscal ax Planning in Developed. Sales Tax.Singhar. 5. Important Case Law on Tax Planning vis Tax Evasion and other relevant Cases related to Companies 7.) 8. etc. 2. Developing and Underdeveloped Economics Corporate Tax Planning 1. 73 Exp.8 Fiscal Policy and Corporate Tax Planning 100 Marks Course content Fiscal Tax Planning 1. 115JA.ia Indian Economy — Prof Agarwal (Chapters pertaining to Fiscal Policy) .) Pre — Budget & Post— Budget Taxes Impact of Fiscal Tax Planning on Fiscal Deficit and Surplus Tax Free Zones and Products Government Machinery for Tax Re1orms. Indirect. 40 ‘ 47 A (To be updated with Annual Finance Act) 4. when compared with other Taxable Entities. Strategic Exercises like Amalgamation and merger Reference Text: Corporate Tax Penning — Dr. Planning of Corporate indirect taxes (including Customs. etc. 4.2. I0. Company as Taxable Entity — Distinguishing Features. 7. 8. 11. Cross. Tax Planning for Companies — Under Capital Gains & Under Business Head 5. 115-o: 801 A: 79. Illustrative List of Sections 2gB). 9.

Regulatory role of RBI and its monetary policy 9. Year 2001. Introduction to insurance 12. Banking Strategy by ICFAL University banking series edited by Katuri Nagestiwara. 2. Introduction to Banking. Growth and Development iii Insurance in India 13. Netherland / kluwer Law in /2004 Banking Supervision . Regulation and reforms in Indian insurance sector Reference Text: 1. Banking in the new Millennium by ICFAI University banking series edited by N Rajashekar. Structure..3. Cooperative bankis. Role of banks in an economy 3. Risk management In Banks 7. 3. 2. Assets liability management in tanks 8. Chichesler/John Wiley!2004. Study of bank balance sheet and profit and loss account 5. New Delhi/Deep & Deep / 2005 .Systemic Sank Restructuring : An International and Comparative Legal Perspective – by Mwenda Kenneeth Kaoma. 8.2nd By Frster Donald R/Gup Benton E/ Kotan James W. Year 2002. Strategic Business Management and Banking. Range of products and services of insurance 14. Central Banking by Charles Goodnard International Corporate arid Investment Banking Practice and Law by argon Mark. Rao. Opening up of sector in India and challenges 16.9 Banking and Insurance 100 Marks Course content 1. growth and development of banking in India 4. Commercial Banking The Management of Risk. RRBs and rural banking in India 10. UK/Institute of Financial Services:2003 European Banking and Financial Services Law by Gerster /Scliwander. Special Issues in Indian banking sector • Narasimham comm. London / CaveidiS Pub/2000 Risk Management in Banking 2nd By Bessis Joel. 7.ltee report • Basel II • Assets Reconstruction Companies • Securitization Act • Consolidation in Indian banking Sector 11. 6.2. Treasury and funds management In banks 6.Western/2001. 9. 4 5. By Sarkar A N. Fund management in insurance sector 15. Australia / South.

3. Directional Strategies (A naked Call/Put/Bull Call/Spread etc. Volatility based strategies (Straddle/Strangle /Calendar Spread) 3. Basic Option strategies Trading 1. Introduction to Derivatives • Application of Derivatives — (for Risk Management & Speculation (Leveraging) • Basic Terms & properties of Options / Futures / Forwards 2.LEMMA & its application in Stochastic processes  Using ITO — LEMMA—to derive Black & Scholes Model for Stock/Currency options  Interpreting the B & s formula . 2. Futures & Forwards • Pricing & Valuation of Futures/Forwards • Risk Management using Futures • Basis Risk • Introduction to Currencies/Commodity/Interest rate futures 3. Introduction to Option Valuation • International Model for Valuations • Risk Neutral probabilities and their interpretation • Binomial Models application (or American option where the underlying pays It Dividend • Black & Scholes Model  Understanding Weiner& Markov processes  Log — Normal distribution  ITO.10 Derivatives and Risk Management 100 Marks Course Content 1. Mechanics & Properties of Options • Boundary Conditions for options • Put-call parity and its Interpretation • Options sensitivity to the o Underlying o Volatility o Strike price o Interest rate o Time to expiration 4. Economic Rationale behind spreading Risk Management • Protective Put • Covered Call 1.2.

Rendleman . Derivatives – The Wild beast of Finance – Alfred Steinherr The books deals in detail with the following well-known disasters with Derivatives. The New Options Market – Max Ansbacher Again an excellent book from option trading perspective. Options. o Metallgesellschaft – (Rollover Risk) o Barings (LESSON’S – CASE) –Highly speculation & Leverages position in Derivatives o Hedge funds & the collapse of LTCM (Long Term Capital Management) . j. Options Votality • Historical & Implied Volatility • Volatility Smile • Term Structure of volatility • Some Advance Models of Volatility estimation • Value At Risk Historical Simulation • Models Building Approach • Stress Testing & Back Testing Reference Text : 1.2. Applied Derivatives – Richard . 5. •Elasticity (Beta ) of an option in the CAPM framework. Jr Special Focus on : Chap : 2 -----PUT –CALL Parity Chap : 3 & 4 ----Binomial Option Pricing Models 3. Future & other Derivatives – by John. A handout on trading strategies will be given to the students.Option Volatility & Pricing – Sheldon Naten Berg An excellent book from options trading perspective. Understanding Options Greeks •Delta/Theta/Vega & Gamma risks of options •Understanding Options Greeks for various trading strategies (volatility & Directional Spreads) •Delta/Dynamic Hedging and relating the cost of Delta hedging with the option price determined by •Black & Scholes – model. A handout on option Greeks will be Given to students at the appropriate time Students at the appropriate time. C Hull 2. This Would ‘Clarify’ the’ risk return’ •profile (Which is often misunderstood for various options trading strategies) 3. 4.

Treyner. Information ratio)etc o Styte Q’Jalue I Growth — Momemtum) o Fund Managers past performance.2. Structure • Deern’inan1s of interest rates —Role played by Central Bank Monetary & Credit Policy. convexity. Currency yield.t. duration. Effect o Globalization (Fed Watching ) etc.11 wealth Management 100 Marks Course Content FINANCE Risk & Return from various asset classes STOCKS o Introduction to portfolio management theory • Market Efficiency • Historical returns from US Markets • Historical returns from Indian Markets • Fundamental drivers of Value or Stocks I Market (Index) • Understanding the Power of Corn pounding BONDS • Bonds mathematics (YTM. AMC’s Reputation etc Actual Performance of Indian MF.3. MFs • Advantages of investments ‘through MFs • Types of MFs & investment options • Accounting (NAV Computation) & Intermediaries associated with MFs • The present status of ME industry in India and its potential.r. • Comparison of Indian MF industry with US Mutual fund industry • Styles investment of Evaluating Fund performance on the basis of o (Snarpe. • Government bonds & Corporate bonus (Credit Rating. Default Risk) MUTUAL FUNDS • Structure & important regulations w. (Returns delivered by Indian Mutual Funds) . zero coupon yield) Term Structure & Theories Behind term’.

closing etc. time Mgmt. Skills & Assertiveness • Qualities of Relationship Manager and -CRM • Selling Process & Role plays in prospecting.• FINANGIAL PLANN1NG / WEALTH MANAGEMENT • Introduction and advantages Financial Planning • Life cycle Networth & Strategies • Life Cycle Investment Goals • Asset Allocation & Risk Tolerance (Expected Utility) etc. • Various Asset allocation strategies CRITERION FOR FUND SELECTION (Expected Utility) • Preparation of a Financial Plan Which would require o Tax planning o (5 year cash flows (with) • Existing Asset Allocation • Revised Asset Allocation • Maximum Downside Risk MARKETING & BEHAVIOURAL • Wealth Creation Cycle. Monitor & Review • DEC Of Interpersonal Negotiation. Role of Banks & Private Banking • Environment. Wealth management Future & Vision • Role of marketing in Wealth Management • Technology • Process of Marketing & HNIS • Client Segmentation • Profiling the Prospects & Approach • Explore & Strategies • Execute. • Case Studies Reference Text: ICICI Notes on Wealth Management .

Even Analysis and Linear Programming • Application of Curvy-Linear Break-Even analysis. Application of Learning Curve Models to Profit Planning. 8 Controlling Inventory . 3.A Practical Approach.An Application of Mathematical Programming.Work Analysis. Capacity Utilization and Contribution Margin. 12. • Forecasting and Measuring wit Correlation Analysis. Profit Measurement through Statistical Copulating. • Volume .12 Quantitative Models In Finance 50 Marks Course Content – 1.Profit Analysis Under Conditions of Uncertainty • Budgeting with Net .Cost Analysis . • Probabilities Profit Budgets. Cost of Control 5. • Opportunity cost . Cost analysis for ‘profit planning • Application of Learning Curve Models to Profit Planning. Costing And Pricing • Ru1o of Cost Pricing joint Product • Multiple Product Costing and Multiple Correlating Analysis • Application of L P in Determine Profitability of Products Involving Joint Coals 4. Linear Programming and Accounting Information Model. Reports. 11. Productivity Costing and Management. • Prom Measurement through Statistical Correlating. 9. Application of Probability to Cost Control. Mode? or Human Resources Utilization. Management Accounting (or Research and Development Applying Linear Programming to Pay Structure 7. • Capacity Utilization and Conduction Margin. Opportunity cost .2. 15. • Cost Volume .An Application of Mathematical Programming .The Multiple Regression Analysis Approach.3. 10. Profit planning and budgeting • Break. 14. 2. • PERT-Cost. 13. Volume . Evaluation of Training Expenses 6.Cost Analysis The Multiple Regression Analysis Approach.

Probabilities Profit Budgets.Even Analysis and Linear Programming Application of Curvy-Linear Break . • Controlling inventory . Cost of Control Evaluation of Training Expenses Management Accounting for Research and Development Applying Linear Programming to Pay Structure • Model for humor Resources Utilization.Profit Analysis Under Conditions of Uncertainty Budgeting with Net . • Productivity Costing and Management. Practices and accounting frauds . • Multiple Product Costing and Multiple Correlating Analysis. 7. Cost Volume . Profit Planning And Budgeting • • • • • • Break. Costing And Pricing • Role of Cost in Pricing Joint Product. PERT-Cost.Even analysis. • Linear Programming and Accounting Information Model.Work Analysis. Reports.A Practical Approach • Application of Probability to Cost Control. • Application of L P to Determine Profitability of Products Involving joint Costs. Reference Text: Economic Times! Business Standard (Daily) for news related to managerial accounting. 6.5.

Estimating Inputs • Discount Rates • Growth flows • Growth • Growth Patterns •c. 2005. • Pereiro. Relative Valuation a. Business Analysis and Valuation Using Financial Statements. • Palepu. • Ross. Discounted Cash flow Valuation a. Basics and tests b. Multiples • PE Ratio • PEG Ratios • Relative PE Ratios • EV/EB)T Multiples • Book Value Ratios • Sales Multiples • Choosing the right multiple 4. 2002. Healy. EVA. Option Pricing Applications in Valuation 7. Brand Name Valuation 5. Loose Ends • Dealing with Cash and Cross Holdings • Dealing with Management Options / Warrants/ Convertibles •e. Valuation in Acquisitions 8. Basics b. Choosing the Right Model d. Valuations . Valuation of Companies in Emerging Markets: A Practical Approach. John Wiley & Sons. Corporate Finance • Brearly Myers .Valuting Private Companies 6. Loose Ends •d. Jafle.13 Corporate valuation 100 Marks Course Outline 1. Corporate Finance • Aswath Damodaran. Value Enhancement DCF. Valuation: Measuring and Managing the Value of Companies. Southwestern Publishing. 2000. Examples of Valuation 3.3. Approaches to Valuation 2. and CFROI Reference Text : • Koeller. 1st Edition.2. 4th Edition. Westerlield. John Wiley & Sons. and Wessels. 3rd Cdition. Goedharl. and Bernard.

Policy Decisions and Marketing Finance • Pricing of joint Product and Application of Linear Programming • Pricing New Products under ROI Concept • Bayesian Decision Theory and Pricing • Government Price Control – Dual Pricing • Approaches of Government Bodies to Development ‘Fair Price’ -Submitting Tenders • Applications of DCF Technique . Ten Territories. • Export Marketing and Finance • Financial Incentives. 3. Mix and Linear Programming.3. of Revenue by Products. Capacity (fixed) Costs and Managed Costs • Classification of Marketing Costs by Function • Marketing Cost allocations and its limitations for Managerial Decisions.2. Customers Orders etc. 2. • Analysis of Marketing Costs in terms of Engineered Costs. Export Costs and Export Pricing . MARKETING INVESTMENT • Management of Accounts Receivables and Inventories • Credit decisions and Credit Policy Special Promotion and Marketing Research Expenditure is Marketing Investment and their Evaluation using the probability theory and decisions Trees • Evaluating Return on Marketing Investment Developing and Launching New Products and the Concept of Investment in Life Cycle of Product • Application of DCF to Evaluations of Investment in Product Development Marketing Product.14 Marketing Finance 50 Marks Course Content 1. Channel. SALES REVENUE as an Integral Elements of Cost • Revenue-investment Framework by ROI Management of Sales Revenue Analysis.

KS Moorthy • Managing Brand Equity D A Aaker .• Applications and Forecasting Techniques to Developing Marketing Budgeting • Developing Sub-budgets by Marketing Segments • Advertising Budget .Chatterjee • Finance Sense Pasanna Chandra • Marketing Models (Chapter on Pricing) Gary L Lilian. • Warehousing decisions • Transportation Decision.Deliver Route Decisions • Cost Analysis for Distribution alternatives Financial Analysis for switching over form • Soul selling agency to Direct Selling to Trade Channels • Economics of directs rating by manufacturer.Budgeting Sales force Efforts • Optimum Level and Allocation of Selling Efforts among Dealers Developing Companion plans for sales Force • budgeting Samples. • Impact of marketing strategies on organization structure design and consequent financial Implications. F. • The concept of Marketing Cost & Value Measuring Marketing Value – ‘Value Added’ by marketing effort Productivity Marketing and its social justification 4. Reference Text: • Marketing Management A Finance Emphasis B K. Target Pricing • Pricing of Turn Key Project • National Pricing • Brand Valuation • Financial Aspects of Brand Management • Impact of Transfer Pricing • Mechanism on Marketing Performance • Value Chain Analysis & relevant decisins about Marketing Costs & Markehrig Investments. Roller.

2.15 Fixed Income 100 Marks Course Content .3.

3. Ladder & Bullet Strategy 3.1 Organizational Theories and Structure Designs — UA 100 Marks . Interest Rate Futures • T-bill & T-bond Futures • Duration Based hedging using Futures 6. Interest Rate Options • Forward Rate Agreement • Caps/Floor/Collar • Blacks model of Interest Option Valuation • Caplet —Floorlet. The Hand Book of Fixed Income Securities. Fixed Income Markets & Their Derivatives Suresh Sunderasan —Thomson Learning 3.Swaplct Parity 7. OPTIONAL GROUP — Human Resources Management 3. Understanding Duration and Convexity • Measuring Duration and Convexity • Duration or Par /Discount /Premium Bonds • Duration as a Risk Measure • M Square & Key Rate Duration • Barbelle. Swaps : Richard FIavell — John Wiley Publications. Mortgage Backed Securities • Mortgage Mathematics • MBS & Asset Securitization • Securitization Structures 5. Understanding Basics Of Bonds Mathematics: • • • • Yield to Maturity/Yield to Call Spot Rates/Forward Rates and Par Yield Bootstrapping Process for Zero Curve Yield Curve slope and the theory 2.1. Interest Rate Swaps • Basics Of Swaps • Valuation of Swaps ( Fixed Side) • Forward /Amortising/Asset Swaps • Valuing a Swap during its Life Reference Text : 1. Bond Management Strategies • Active and Passive Management Strategies • Classical and Contingent Immunization • Duration Based Asset Liability Risk Management 4.Fabozzi Frank McGraw Hill International 2.

Organizational design for excellence . life cycle. learning organizations. N. 1992 . virtual organizations. Robins Khandwalla.Course Content 1. Daft. New Delhi. boundryless organizations. Determinants of organizational structure — strategy. acquisitions & globalization on organizational structures and effectiveness 5. organizational design for change and innovation Reference Text : 1. technology. impact of mergers. power & politics 6. 2. P. conflict. size. P L Organization Theory and Design Current Edition. managing dynamic processes decision making. Evolution of organizational theories. Organizational design & effectiveness 3. environment and culture 4. Thomson Southwestern 2. Tata McGraw Hil. network organizations.

3ed. structure of training) 3. seminar etc 15. McGraw Hill Publication (International Edition) . Implementation of Training 10. Training Audit Reference Text 1. Learning organization 4. Nick Blanchard James W Thacker Second edition Pearson Education 3. Motivation & Performance 5. Training evaluation. Designing Training Modules 9. Management Development 14. budget training programmers. Cost Benefit Analysis and ROI 13.3. Competency modeling and mapping 8. Training Administration. (training budget. Planning & Organizing conferences. Introduction to human resource development 2. design training calendar /schedules) 6. Overview of Training in Organizations (Role of training. P. Employee Training and Development by Raymond A Noe.2 Training & Development 100 Marks Course Contents: 1. Training Need assessment. Effective Training Systems. Traditional training methods 11. E-learning and use of technology in training 12.Principles of Adult Learning. Strategies and Practice 2. 7.3.

6. Mamoria. Contemporary issues in TU • Rightsizing & VRS • Business Process Re-engineering • Productivity & union 7. Himalaya Publishing House 2. Himalaya Publishing House 3.Social Welfare • Concepts of economics & social welfare. V. 3. Mamoria C S Mamoria. Sharma.Growth & development of IR • History & development of 1k  Pie independence  Post independence. 5. • Suggestion schemes. S. Trade Union • History & Development of TU • TU Policies  Inter Union Rivalry. A.3 Introduction to Industrial Relation & Labor Welfare 100 Marks Course Content Introduction to Industrial Rations & labour Welfare 1. 5. Reference Text 1. M Industrial Relations Conce1nual & Legal Framework. Workers Participation In Management. Industrial Relations. • Indian experience. • Union recognition. 2. Labour welfare in organized sector. Quality circles. HR approach. Gankar. Oxford University Press . Venkata Ratmam C.  Intra Union Rivalry  Multiplicity or Trade Unions & implications of MRTU. Comprehensive IR model or interalist & externalist approach. France & Britain. S Dynamics of industrial Relations in India. 6. Management of Conflicts as related to IR aria different methods of resolving conflicts. • Conditions for effective Collective Bargaining and process of CB • Adjudicating & Proceedings under ID Act & the role of Govt. & S.3. S.  Post Liberalization. 4. • Kaizen. • ISO. Himalaya Publishing House 4. IR issues in Organizations • IR Definitions • Different approaches to IR Functional approach Systems approach & Dunlops Contribution Oxford Model. • Experiences of Germany. Role of management and corporate social responsibility. C S & Mamoria. • Role of TU • Role of state 4.3. Dynamics at Industrial Relations in India. Gender Equality. TQM.

4 Competency and Performance Management 100 Marks Managerial Competence and Performance Management Course Content A) Competence a work: 1. Appraisal forms and formats 7. Measurement in FA 8. BEI 8. Concepts of competence. Career Development 13. JD and PA 5. Performance Feedback and Counseling 12. Competency Levels 5. Feedback Mechanism B) Performance Management 1. Appraisal Communication 10. Bringing out the best in people by Daniels Effective Performance Appraisal by James Neil . PA. Designing tools in an Assessment Centre 12. Types of competencies---Behavioral and Technical 3. Methods of Performance Appraisal 6. Designing competencies Dictionary 6.3. Objective pf Performance Management 2.3. Assessment Centre 9. Competency Description 4. Appraisal Interviews 11.Objectives. Conducting and Operating Assessment Centre 10. Measuring or Mapping Competencies 7. Process and Documentation of PA 9. issues and Problems 4. competency at work 2. Role of Assessors in an Assessment Centre 11. Process of Performance Management 3. Legal and Ethical Perspectives in PA Reference Text : • • • Performance Management by Julie Freeman.

11.3. technical labor. 3. A Simulation model for manpower planning. Human Resource and Audit — T. Reference Text 1. 2. 13.3. setting manpower standard. The Pie-requisite for manpower planning. 10. Mathematical models for stall structure evaluation. 12.V. Markov Chain models for manpower system. Manpower planning as an integrated part of business planning. questionnaire The HRD Score card and writing the HRD Audit report. Personnel & human Resource Management — P. 2. Integrated Budget for manpower management.V. An econometric model for national manpower planning. Human Resource Audit 1. Controlling manpower costs. 4. Developing manpower strategies. 8. Network models for training and recruiting decision in manpower planning: A stochastic programming model for manpower planning. Audits of Business Goals and Plans Audits of Business Assumptions Audits of Business Personnel Practices Audit of Business Human Resource Utilization Audit of Business Productivity norms Audits of Business Personnel Budgeting Human Resources Accounting Audit of executive Turnover Auditing of Industrial Relation Auditing of Industrial Committee Management Costs involved Recruitment Initiation and Training Job-evaluation Compensation planning HRD audit methodology and issues Interviews.Rao 3.Rao & Udai Pareek . 3. 6. Manpower forecasting for managerial staff. Mathematical models anti manpower planning. observation. Planning careers: Managing career structures and evaluating maintainable career policies. 5. Subha Rao 2. 7. Quantitative and qualitative approaches to manpower economy. Management Science and manpower analysis. Demographic and ecological models for manpower planning. Human Resource System — T.5 Human Resource Panning And Human Resource Audit 100 Marks Course Content Human Resource Planning 1. 4. 9.

MRTU & PULP.3. Payment of Wages Act. Workmen’s Compensation Act 7.Human Resource Electives 3. Industrial Dispute Act. 5. Apprenticeship Act Reference Text: Bare Acts . Shops & Establishment Act. 3. Contract Labour (Regulation & Abolishing) 13. Factories Act. Payment of Bonus Act 8. Minimum Wages Act. 11.6 Labour Legislation 100 Marks Course Content Labour Legislation 1. 10. Industrial Employment Standing Orders. Gratuity Act 9. 2. 12. Provident Fund Act & Misc Provision Act. ESI Act. 14. 4. 6.

Remuneration Survey. Gratuity. Shermn . Superannuating. Bonus under Payment of Bonus Act 9. Making a salary offer to a candidate— understanding salary ranges 13. Understanding income Tax 11. Understanding Provident Find. Human Resources Philosophy and Approach 101 an Organization 2.3.3. taxability of stock options Reference Text: 1. understanding median . target position. Managing Human Resources — Bohlander. Consumer Price Indices .choosing a partner. Retrials and Social Security. Understanding inflation — Neutralization of Inflation — Dearness Allowance. 2. types of Stock Plans. Cash. Variable Pay / Incentives/ Stock Options 6. SEBI Guidelines. Understanding Elements of Compensation Structure — Fixed . Types of Variable Pay 10. ageing of market data 14. Snefl. ESIC. Equity Compensation Plans—objective of equity compensation. Costing the CTC of each element of Compensation Structure (excluding stock options) 7. arriving at a comparator. Reward Strategies — Articulating and understanding business context for reward strategies 3. percentile. Compensation /Remuneration place In Reward Strategy 5. C. Converting Remuneration Survey results Into a Salary Proposal 15. designing a salary offer template 12. Arriving the CTC of art employee/candidate — costing elements. benchmarking.7 Compensation and &Benefits 100 Marks Course Content 1. Elements of Reward Strategy — Understanding Reward Management 4. valuing stock grants. Benefits. Subha Rao. conducting a survey. Textbook of HRM — P.

Action Research 3. . Process of Change 4. Approaches to OD . Organization Diagnosis & Diagnostic Models 5.8 Organizational Development 100 Marks Course Content 1.. Definitions underlying assumptions and values of Organization Development 2. Data Collection & Analysis including Climate Survey 6. Essentials of Organizational Development and Change..Systems Approach.3. Group and Individual Techniques Reference Text : Cummings Thomas C.3. Worley Christopher C. Understanding Organizational Roles • OD Intervention theories and methods Large Systems.

Validity and Standardization. • Validly : types . issues related to systematic observation and judgment in behavioral assessment. split-half reliability. K. methods of calculating validity . face validity. ia1ues and other behavioral tools and their importance in personnel assessment.D. 10. ANOVA. Reference Text: • Quantitative Techniques in Management . factorial validity.operational and predictive validity. 3. Kuder . • Objectivity in administration and scoring. Factor-analysis. usage of personality tests in personnel selection and critical issues related to personality testing. 7.N. Characteristics of scientific measurement techniques. item difficulty . creativity and tests for measurement of creativity. and behavioral assessment. • Reliability : relative reliability and absolute reliability types of reliability . retest reliability using equivalent form. biserial correlation. Role of test users. • Interpretation of the test scores and drawing conclusions for prediction and decision making (For both individual and group testing) 5. different type of aptitude tests. tests o vocational interests. item analysis.. objective measurement of performance and other job related behaviors. and norms development. personality testing different types of personality tests.9 Quantitative Techniques In Human Resources Management 50 Marks Course Content 1 Principles of individual differences and quantitative approach to its measurement. 4. 2. differential predictors. concurrent validity.Voca • Quantitative Techniques in Management – J.3. tetrachoric correlation. Ethical and Social considerations in testing in organization. Sharma . Fairness and bias in testing. Aptitude testing difference between intelligence and aptitude tests.simple correlation. issues related: to intelligence testing in personnel selection. Reliability. 6. validating criteria. Psychological tests use. scope and limitations in organizational set-up. 8. Assessment Center approach in personnel selection and performance.retest reliability using single form. approaches to behavioral assessment behavior observation. multiple correlation. expectancy table. Test construction procedures and scaling techniques ( A group project is compulsory Which must incorporate construction and vanadium of a test or revision of an existing test) • Development of items. Essential consideration of selecting a test. importance and usages of aptitude tests in personnel selection. measurement. construct validity.Recbardson reliability: factors affecting reliability estimates. Behavioral assessment in personnel selection.3. cut-off scores. Regression Analysis n personnel selection. Measurement of intelligence arc general abilities different type of intelligence tests. attitudes. 9 Role of application blank arid interview in personnel selection and assessment performance appraisal systems.

A chitecting a Learning Organization Reference Text Developing the Learning Organization by Peter Lassey. Learning Tools and Techniques System Techniques • System Thinking • Benchmarking and Process Mapping 5. Measuring Learning: The Intellectual Capital 8.3. Knowledge-based Competition 6.3. Why Organizations need to Learn 3.10 C Building Learning Organizations 50 Marks Course Content 1. Organizational Learning : A Capabilities-Based View 4. Emerging Business Realities 2. Knowledge-Creation and Acquisition Processes 7. .

Leadership styles in stressful & non-stressful situations Reference Text 1. D 2. Stress & thought process learning 6. Source of managerial stress 5. Nature of stress 2. You Can Win — Shiv Khera 3. Stress & management of change 11.11 Stress Management 50 Marks Course Content 1.3. I’ M Ok-Youre ok — Thomas Harris M. Verbal & non-verbal Indications of stress 9. Notes complied and given by Faculty . Stress & conflict 12. Stress & personality 7. Occupational Stress 3. Role stress 4. Assessment of stress 10. Stress & motivation 8.3.

II.types. Resource Planning:-models 11. C.4. Robotics. 4.By Vollman .By Samuel Eilon 4. Evaluation-Selection of Equipment Requirements its-optimization 5. Evolution of Production Systems.L. types 8. GT. Production Plans-an overview. Jacobs . FMS. Aggregate Planning –models-optimization 12. Advanced Concepts like JIT. Elements of PPC . Batch scheduling-models optimization 13.1 Operations Planning & Control (OPC) — UA 100 Marks Course Content 1. Line Balancing-models-optimization 7. PP & Inventory Control .John F Magee 2. Peter j Billington 5. processes. Manufacturing Planning & Control . Layout-models-optimization 6. Jhamb 3. Production Planning & Inventory Control . KANB. Mc Leavey. Dennis W. Agile Manufacturing Reference Text 1. Demand Management-models 9. ERP/SAP-PPC Module reports-interpretation-variance analysis-use in decision making 15. Batch Scheduling-models-optimization 14.By Seethararma L Narasimhan. services. Process-Product Matrix. Production Systems-operations. Bony .Optional Group — Operations 3. Production Planning —g & Control . CIM. models 2. MRP . Why bark. Product-Process Technologies 3. manufacturing. Capacity Planning —models 10.

Barriers to integration 14.C.Ailawadi & Rakesh Singh Logistics Management by K.Saha’ 3. SCM by Rahul Altekar Logistics Management by S. Basics of Supply Chain Management 12. Logistics Measurement 10. Integrated Supply Chain Management 13. inventory Planning I Inventory Control 8. Logistics Organization 9. Warehousing 5. b) Importance of Materials Management ..Forecasting 3.4.2 Logistics & Supply Chain Management 100 Marks Course Content 1.4. 4. Outsourcing Reference Text : 1.3 Materials Management 100 Marks Course Content 1) Materials Management an overview a) Introduction.3. Application of IT in LSCM 7. Logistic Costing (Activity Based Costing) 11. DRPIMRP 6. 3. 2.Shdhara Bhat Supply Chain Management .Basics or Logistics 2. Transportation 4.

policies . 2) Materials Planning a) introduction and factors influencing materials planning b) Techniques of materials planning c) Bills of-Materials d) Materials Requirement Planning (MRP). g) Organization based on Commodities. c) Categories of importers d) Identification of foreign sources. responsibility and limitations c) Sources of supply and Supplier selection. scope. d) Vendor development – evaluation and rating e) Price forecasting f) Negotiations g) Reciprocity h)Legal aspects of purchasing i) Legal aspects of purchasing j) Purchase orders/ contracts k) Method of buying under certainty. a) Supplier Quality Assurance Programme b) Buyer Supplier Relationship c) Self certified suppliers. (b) import procedures and documentation. 6) International procurement -imports. and under uncertainty. e) Payment terms including Letter of credit. . a) International commercial terms. e) Past Consumption Analysis Technique f) Moving Average method. 4) Purchasing and Procurement Activities under Materials Management. under risk. f) Role of Purchasing Committees/ Purchase Managers.procedures and practices b) Objectives. g) Exponential Smoothing 3) Purchasing a) Purchasing principles. i) Organization based on function j) inter-departmental relationships k) Centralized versus Decentralized materials management. d) Elements of procurement cycle. 5) Purchasing of Capital Equipment a) Significant differences b) Considerations in evaluation of bids c) Purchase of used equipment d) Sources of used equipments e) Purchase versus lease. h) Organization based on Location.c) Objectives of Materials Management d) Costs involved in the Management of Materials e) Integrated approach to Materials Management 1) Organizing Materials Management.

c) How is au Indian standard evolved d) Advantages of Standardization. 9) Materials receipt and stores a) Introduction and functions of scientific store management. g) Preservation of stores. h) Issue control 10) Codification a) Introduction b) Benefits of codification. d) Categorization of obsolete surplus e) Control of scrap/ obsolescence . e) Classification on the basis of usability of materials. d) Systems of codification e) Colour coding. 11) Standardization a) Introduction and different levels of standards b) Various Foreign Standard in use in India. 7) Classification of Materials a) Introduction and objectives of classification. b) Basis of classification. c) Store location and layout. I) Types of inventories. C) Classification on the basis of stage of conversion process d) Classification on the basis of nature of materials. i) Bill of Landing und ether documents. I) Centralization and Decentralization of stores.f) Types of L/Cs. b) Types of stores and benefits of scientific storekeeping. Surplus and Scrap Management a) Definition b) Need for Scrap yard c) Identification and control. e) Standardization as a tool for variety reduction f) The Role of Materials Management (Purchase /Stores) in Standardization / Variety Reductions 12) Obsolete. 8) Internal assessment test / projects and presentations. d) Typical layout plans e) Storing practices and identification of materials. c) stages of scientific codification. g) Custom tariff h) Custom clearance.

4. Purchasing and Materials Management By N. 4 5. Pune). 1) Process of Verification. 15) Ethics in Materials Management a) Importance of Ethics Ii) Business Ethics c) Ethics in buying d) Code of ethics e) Problems in Ethics f)Backdoor selling Note: All the above topics need to be supplemented by case studies. New Delhi).K. 3. Materials Management —An Integrated approach By P. e) Benefits of Computerization. Purchasing and Materials Management By P. TCM an Cases Dy AK. Gopalknishnan (Tata McGraw Hill. New Delhi) 2004 Fifth Edition. Introduction jo Materials Management By JR Tony Arnold and Stephan Chapman (Pearson Education. c) Activities of Materials Management covered by Computerization.Gopalkrishnan and M. Datta tr-rentce-Hah iLua. New Delhi). Material Management-Procedures.Nair (Vikas Publishing House. Reference Text 11. 13) Stores Accounting and Stock verification a) costing of Receipt of Materials b) Costing Issues to Production c) Stock verification d) Periodic Verification. 14) Computers in Materials Management a) Steps in computerization. e) Perpetual Verification. Sundresan (Prentice Hall of India. Corporate Strategy and manufacturing Pitfalls of functional based strategies . 3. d) Management reports on Materials. o) Database for Materials Management Systems. Jhamb (Everest Publishing House. Materials and Logistics Management By Prof.4 Technology Management Including Manufacturing Strategy 100 Marks Course Content 1. 2. L.C.f) Responsibility for disposal g) Procedures and documentation for disposal of scrap/ obsolete/surplus. New Delhi). New Delhi). 6.

speed Process Choice Business Implication of process choice — project. technological opportunities Product Profiling and Manufacturing Manufacturing and product life cycle stages Manufacturing for multiple markets Manufacturing and incremental marketing changes 3. not Manufacturing-specific. 5. batch. quality. not manufacturing related Determining order winners and qualifiers Relating Manufacturing and markets— price. 4. .Strategic Integration of manufacturing and Marketing Concept of Order Winners and Qualifiers 2. line related Technology Strategy — flexibility. reliability. line. Technology Management and New Product Development (NPD) Corporate Strategy and New Product Development Organization for NPD Technology management and Idea Generation for NPD Discovering customer needs Sources for new product ideas Market assessment and value analysis Evaluation of new product ideas Technology management and NPD project selection Assessment of product concept Assessment of competitors Concept testing Financial analysis of projects Technology Management and Product design Integrated product design Design for Quality using Quality Function Deployment Design for Reliability Design for Manufacturability Order Winners and Qualifiers Dimension s of Order-winners and qualifiers — manufacturing -specific. jobbing. 8. continuous Hybrid processes — batch related. push vs pull. 9. Focused manufacturing and Group Technology Principles and concepts Methodology Make or Buy 10. 7. 6.

costs Investment decisions 11. 13. 15. Reference Text : Operation management for competitive Advantage by Chase-Jacobs . 16.in Time Manufacturing Principles Practices Time-based Competition Time as a competitive weapon New Product Development and time to market Mass Customization Market trends Pre-requisites for mass customization Technologies for mass customization Theory of Constructions (TOC) Basics of TOC Drum-Buffer-Rope solutions to manufacturing Too in project management and supply chain management 12.Acquilano 3. inventory manufacturing Basics of World Class Manufacturing General Principles Design Principles Human Resource Principles Quality and Process Improvement Principles Capacity Principles Just. Business Process Fundamentals Definition or Business Processes . l4. Manufacturing Infrastructure Structure — specialists generalists Operational Control — quality.Core elements of the business and strategic considerations Span of process and product technology Product volumes.5 Business Process Re-engineering & Benchmarking 100 Marks Course Content 1.4.

functional flowchart with time-lines Types of re-engineering Process Improvement with cost reductions Achieving best-in-class with competitive focus Radical change by re-writing the rules Organizing for Process Improvements Setting up teams. 9.4.7 World Class Manufacturing Practices 100 Marks Course content: 1. 7.Principles of Japanese manufacturing . 3. 5. Understanding Business Processes Customer focused analysis of business processes Identifying value adding activities Visualizing Business Processes Introduction to flowcharting Types of flowcharts — block diagrams. 4. choosing team leaders Training teams for process improvements Benchmarking Origins benchmarking — Xerox approach Definition of benchmarking Internal benchmarking Benchmarking against the best the unit Benchmarking against the best in the group. 6. External benchmarking Benchmarking the best in the industry benchmarking the best in any industry Re-engineering and Information technology Flowcharting information Flows Using IT to speed up processes 3. 8.Business processes and functional processes Importance of focusing on business processes 2.

viz 6.By Robed L Flood 4.M.D d. Getting the employee involved in above 4.Dr Shrinivas Gondhalekar. Poyal Sheth 3. TOO Tools — problem solving b.2. T. 5-S Principles e. Kaizen b. Publications of JMAM. Combo Kaizon.By Gopal Kanji.Taichi Dhno• Kaizen Masaki Imai 2. Problem solving tools such as a. c. Mike Asher 5. ifl5-S..4. Beyond T 0 M . in) Total Production Maintenance 3.8 Advanced Supply Chain Management 100 Marks Course Content : 1) Understanding the supply chain a) What is a supply chain? .M E. TOO Toots — Management 5. T Q M Process . S. Total productivity through such practices a.P. Housekeeping 3. Chroniel of a Quality Detective . Indian examples of successful Japanese Manufacturing Practices & benchmarking Reference Text 1 Toyota Production Systems .

b) Factors influencing distribution network design. c) A framework for network design decisions d) Models for facility location and capacity allocation. (E -. f) Achieving strategic fit. e) Locating desired products f) Lead time reduction g) Information and supply chain trade-off. Pull and Push-Putt systems c) Demand driven strategies. Milk run. g) Managing inventory in the supply chain 5) The value information a) Introduction b) Bullwhip effect c) Effective forecasts d) Information for the coordination of systems. 8) Strategic Alliances a) Introduction b) A framework for strategic alliances. 4)Inventory Management risk pooling a) Introduction b) A single warehouse inventory example c) The economic lot size model.b) Decision phases in a supply chain. 3) Designing distribution network in a supply chain a) The role of distribution in the supply chain. c) Process view of a supply chain. d) Distribution network in practice. c) Design option for distribution network. a) The role of network design in-the supply chain. d) The effect of demand uncertainty e) Risk pooling f) Centralized versus recentralized systems. e) Competitive Supply Chain Strategies. e) Making network design decisions in practice. Collaborative Planning Forecasting Replenishment CPRP) concept d) Impact on internet on supply chain strategies. transshipment 7) International assessment test/ projects and presentations.business) e) Distribution strategic. h) Designing the supply chain for conflicting goals 6) Supply chain integration a) Introduction b) Push. 2) Network design in the Supply Chain. c) Third party / fourth party logistics . b) Factors influencing network design decisions. Direct shipment. Cross-docking. d) The importance of supply chain flows.

Elements and benefits of JIT systems. price and brand. Types of and issues In Distribution Integration. e) implications and benefits of mass customization f) SCM for mass customization. a) Introduction b) The dimensions of Customer Value. human resources. product election. product election. price and brand. Benefits. d) Mass customization. e) Steps in setting up VMI. challenges and limitations of VMI. c) Vendor Managed Inventory (VMI) d) VMI Business Model. Information systems availability. 9) E-procurement and outsourcing a) Introduction b) Outsourcing benefits and risks. 3PL issues and requirements? e) Retailer supplier partnership f) Types of RSP. c) International versus Regional products. f) Overcoming limitations of VMI 13) Customer Value and SCM. d) Local autonomy versus central control. Value-added Services. d) E-procurement e) A framework of E-procurement. f) Global business logistics 11) Lean manufacturing and SCM a) Basic elements of lean manufacturing b) Benefits of lean manufacturing c) integration of lean manufacturing and SCM. b) Risks and advantage of International supply chain. 10) International Issues in Supply Chain Management a) Glob& market / Technological/ Cost/ Political and Economic Forces. Inventory ownership In RSP. d) Strategic pricing . a) Introduction b) The dimensions of Customer Value. Requirements of RSP. Relationships and experiences. Value-added services Relationships and experiences. c) A framework for Buy / Make decisions. 12) Procurement Management in Supply Chain a) New Paradigms in Inventory and purchase management b) Just in time. Issues and steps in RSP implementation.Cultural differences/ infrastructure/ performance expectation and evaluation. c) Conformance to requirements. Advantages and disadvantages of RSP.d) What are 3PL/4PL Advantages and disadvantages or 3PL. d) Strategic pricing 13) Customer Value and SCM. e) Regional differences in Logistics. c) Conformance to requirements. characteristics of mass customization. g) Distribution Integration.

government procurement regulations. Supply Chain Management Concepts and Cases By Ranul V. d) Confidentiality and proprietary information. environmental laws. New Delhi) .. trade regulation. Planning and Operation By Sunil Chopra and Pet Meindi (Pearson Education.. New Delhi) 2. Aitekar çPrealce all India. Reference Text : 1. Supply Chain Management-Strategy. patents. trademark laws.14) Performance Measurement and Control in Supply Chain Management a) Introduction and concept of Benchmarking b) Gap Analysis c) Key action in benchmarking for best practices d) Overview of Supply Chain Operations Reference (SCCR) Modeling 15) Ethical issues in SCM a) Supply chain vulnerability b) Conformance to applicable laws such as Contract and commercial laws. transportation and logistics laws and regulations. Note: All the above topics need to he supplemented by case studies. copyrights. c) International practices.

Reference Text • • • Integrated Material Management — P. Total cost concept in Material Handling and Transportation.9 Material Handling and Transportation.4. Menon. Transportation mix in Economy 6. Palletisation 3. 20 Principles o( Material Handling 2. Machinery Handbook .3. Containerization 4. 50 Marks Course Content 1. Gopalakr-ishnan Stores inventory Control — KS. Transportation Modes I Attributes 5.

Operations Management — Decision Making in the operations funcation — Roqer Schvoerier 3. Defining for business goals 2.3. Applications of VANE at design stage. Operations Management for Completive Advantage . Successful pilot run and production sing Reference Text 1.4. 5.Chase — Jacobs -Acquilanc .Donald Delmar 2. Time bound Research and development and prototype manufacturing 3. Concurrent Engineering concepts and practices for easier quicker delivery of prototypes 4. Operations and Industrial Management .10 New product development and concurrent Engineering 50 Marks Course content: 1.

Shone K J.L. Handbook of industrial Engineering & Management — Ireson. . Gondhalekar & Payal Shetty.T concepts &i plant (shop layouts and selection of materials handling equipment and storage systems 5. 3.O. 6.R. Industrial Engineering definition & applications 2. Origination Methods Applications in office and white collar productivity Reference Text : • • • • Industrial Engineering Applications and Management — Philip Hicks Mathematical Techniques in industrial Engineering . Industrial Engineering and productivity 4.id Grand Ii Quality Detectives — Dr. Pre determined methods & time systems (PMTS) & application of low cost automation.Q. V C a.11 Industrial Engineering Applications and Management 100 Marks Course content 1.S. I. book of industrial Engineering Standards.4. P.3. Ergonomics — Definition and applications 7.

COCOMO.various documents used at different stages of software development process — User Requirement Specifications — (2 sessions) Software Estimation — challenges iii Estimation of software . Entity Relationship diagrams etc — o Use of Object Analysis and Design o Use Cases and visualization of the IT based solution o Design of Inputs Outputs and other Interfaces Documenting Software requirements .5. Rational Unified Process. Quality assurance of software at each phase in the lifecycle. Various types of tests such as Black box v/s White box. document the requirements. Function Point. overview of Automated methods for testing —(2 sessions) Review of Student Presentations on exercise which requires them to analyses a business process. Preparing Test Data and Test Cases. load tests etc Use of Use Cases for functional testing. Functional test! Code reviews Stress tests.UA 100 Marks Course content: • Exposure to software development process— Software Lifecycles such as Waterfall. Analysis and Conceptual design of the system estimation of the software size (1 Session) • • • • • Reference Text • • • • • • • • Systems Analysis and Design by James Software Engineering by OOAD –Buch and Rambaugh UML by Wrox Publication OOAD & UML.Optional Group— Information Technology 3. Prototyping. Agile Methodologies — Various phases in each lifecycle model! and the pros and cons of these approaches to software development (2 sessions) – Analysis and Design of information systems (4 sessions) o Assessing the Feasibility of a system o Gathering detailed requirement o Use of Structured methods such as Data flow. by Rambaugh Software Metrics Nassom Reports and Nasscom for industry perspective Strutted system analysis and design : Concise study Ed : 1: Kelkar SA .methods of software estimation such as Line of Code. Use Case Point Method etc — Estimating a Coding Task versus non-coding activities such as Documentation etc (2 sessions) Software Quality and Testing —Need for testing.1 Software Engineering . Spiral.

Databases for data warehousing and other specialized applications • Software Development Platforms. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS).S. o Web Platforms —various protocols used for the internet. Storage Area Networks (SAN) .2 Technology Platforms 100 Marks Course content • Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. Godbole A. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. devices for backup etc o Server Technology platforms . Aiticd Malino .Windows Unix. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text : 1. . — Operating systems 2. Laptops. Steven Holzner — Visual Basic S Programming 3. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. email Protocols.Digital Principles and Applications. FTP.3. .5. Doanid Leach. other mobile devices.popular server technologies such as the Intel. HTTP. the internet Protocol.

contact management etc • Business Intelligence and Data Warehousing — o Purpose of Data Warehousing.3 Enterprise Applications 100 Marks Course content: • Overview of IT applications in a common manufacturing cum marketing organizations. Types of Knowledge. CRM. • Enterprise Resource Planning (ERP) .6. Integrating content management in organization workflows and ERP systems etc Examples of content management tools and applications in various business • Enterprises portals. • Enterprises Applications integration.Challenges in integrating various enterprises applications – evolution of platforms neutral concepts such as XML to achieve integration .Concepts of an enterprises portal. forecasting. difference between data warehouse and a conventional Database. Benefits of ERR • Supply Chain Management — Need for Supply chain integration. Healthcare etc.3. technology tools used for data mining • Knowledge Management . Transformation and Loading (Eli.) etc Data marts v/s Data Warehouse o Multidimensional Analysis tools o Data Mining — Concept of Data Mining. Steps in building a data warehouse — Extraction. Web content and other understructure content. technologies available for building such portals. and SCM products . Application overview of supply chain solution. • Overview of Applications In various Industry verticals such as Banking and finance Retail Telecom. modules of a CRM product and what they do — such as sales force automation. reusing Knowledge implementing KM initiative application of KM in various industries • Enterprise Content Management— role of content management — ERP and other Transaction related record.Functional view of business processes and how they are integrated sing an ERP.Need for KM.other modern technologies for application integration Reference Text Demo / Screen Shots of ERP Software such as SAP. Data warehousing products. advanced concepts such as Demand planning and Supplier Relationship management — functional and product perspective • Customer Relationship management — Concept of CRM. Various models and algorithms for mining. benefits to an organization. Capturing storing.

— Operating systems 2. o Web Platforms —various protocols used for the internet. other mobile devices. devices for backup etc o Server Technology platforms . PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text 1.S.Digital Principles and Applications. . Steven Holzner — Visual Basic S Programming 3. Databases for data warehousing and other specialized applications • Software Development Platforms. Aiticd Malino .3.Windows Unix. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept.2 Technology Platforms 100 Marks Course Content : •Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. . FTP. Laptops.popular server technologies such as the Intel.5. the internet Protocol. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). HTTP. Doanid Leach. email Protocols. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . Storage Area Networks (SAN) . Godbole A.

Set up & Infrastructure Costs. Pricing. Customer Contract Management and SLAs . • Challenges for these businesses in the domestic and International markets such as Business Development. e-business. key players.Systems – Electives : 3. forecast trends. commerce and pure play ‘e’ models.growth. e-commerce.6 Managing Technology Businesses 100 Marks Course content: • Overview of the IT / IT/TES/ Telecom and related businesses In India and the world — segments of these Industries .5 . Mergers and Acquisitions .— Prof Pradeep Pendse Managing IT Infrastructure — TMI . reasons for their success etc • Study of various business models Including onsite/shoring. Special Incentives and schemes such as the Export Processing Zones etc • Case Studies of successful and unsuccessful technology companies Reference Text • • • A Guide to PMBok — Project Management Institute Various Cases on the subject . Talent management Licensing costs & Intellectual property rights. managing Innovation legal Issues.

5.0 —IT Governance Institute • BS — 7799 — IT Security Standards • • Appropriate Standards like Sarbanes Oxley IT Act 2000 .3.0/4.7 IT Governance and Compliances 100 Marks Course Content : • Need for IT Governance (COBIT Framework) o Overview of various Standards and governance framework o Introduction to the COBIT Framework as an umbrella framework o COBIT Domains. Key Process Areas and Process o Implementing COBIT in an organization o An Audit perspective of COBIT • Overview of other compliances: o IT Act o Sarbanes Oxley and the Graham Bleach Act o BS-7799/ISO 27000 o ITL/ITSM o RBI and other Banking Regulations and Bessel I I (for Banks) o Data Protection Act o Etc Reference Text • COBIT 3.

including spam.3. Publishing viruses NetWare etc o Controls for wire less set ups o Controls in the context for Mobile and portable devices o Hardware related controls • Considerations for deciding appropriate choice of controls • Basic principles of Audit in the context of information security • A process view of Information security – overviews of the BS -7799/ISO 27000 standard Reference Text • • • • • • IT Security Governance Institute (ITGI) BS.5.10 Information Security and Audit 50 Marks Course content • Need for information in an organization • Identifying Information Assets in an organization • Threats and risks to Information • Broad strategies for managing Information Security risks • Discussion on technical controls in the area of: o Operating system o Data base o Software Ceve1opmenl process o Network controls o Access control o Physical Controls o Controls for remote access o Internet related control . 7799/ISO/IEC 1799 Business Application (System & Web) Process Flow and Security Database Security Network and communication security Business Continuity Management .

. the User case view etc 4+1 view of architecture • Layers of architecture — organizational Architecture.3. benefits of using design patterns • Explanation of key Design patterns — GRASP Patterns etc • Explanation of Key Architectural patterns • Overview of Enterprise Architectural Frame work The Zachmanns Framework Reference Text • Art of Software Architecture — AJbn Stepehn. The engineering view. . Information Architecture. IT Architecture Application Architecture etc • What is a Pattern ? Application to software design.11 Software Architecture 50 Marks Course Content : • What Is architecture? • Why Software Architecture ?— goals and purpose of architecture • Types of Architectural views of software — Project Managers view.5.

Management Audit.Analysis of Incremental ROI .problems and perspectives or transfer pricing Linear programming technique for determining divisional goals in a multidivisional company .Integrating Responsibility Budgets Integrating Responsibility Budgeting with MBO System.Second Year .Problems of growth and corporate control. ORGANIZATIONAL GROWTH Responsibility centers and profit centers . Measurement of Assets Employee .Internal Audit Government Cost Audit .1 Management Control System — UA 100 Marks Course content: 1.Fourth Semester 4. Financial Reporting to Management Under conditions of price level change Objective and methodology 5.Sensitivity Analysis Developing financial goals along organizational hierarchy . Financial goal setting . profit centers as a control system De-Centralization and profit centers. Application MCS in Public Sector Service Organization & Proprietary Organizations Reference Text .Administrative Cost Control .Efficiency Audit .Audit . 2. 4. Mechanics of determining profit objectives of profit centers .Concept and technique of Responsibility Budgeting Analytical framework for Developing Responsibility Budgets . 3. Control of R & D Project Control .identification and creation of profit centers. CONTROL IN SPECIAL SECTORS : Scrap Control .

2.• • • Anthony & Govindrajan – Management Control Systems (Tata McGraw. Ethics of Management by Hosmer Ethics of Management by Charaborty Ethics by Chandra Sekhar What is Ethical in Ethics by John Henderson . 4. Social responsibility of business — Ethical aspects of corporate policy. 3. Moral Evolution of the firm – dealing with the stages of Ethical growth and Organization and categorization of Indian trains – national corporate at various stages of growth Reference Text 1. Relationship between ethics and Corporation Excellence — Approaches for Developing Various Orientation towards Ethical business Behavior 3.2 Business Ethics Corporate Governance Course Content : 1. Evolution of through ethics in business — Culture and ethics — overview of ethics system.Basic framework of Normative ethics Ethics and decision — Making. morality and rationally in Foal Organization — Moral Relationship between individual and Organizations. Ghosh (Prentice Hall India) 4.Hill) Maciarrillo & Kuby – Management Control Systens (Prentice Hall India) Management Control Systems – N. Attitude. Corporate Governance — including suggestions of the Adrian Cadbury-report Kumarmangalam report and their ethical ramifications. 2. 4. Ethics in International scenario —housing on the unique nature a I ethical determines in a cross—cu1riral setup guidelines for resolving and examples at corporate transgressions 5. Belief A life patterns— Social Economics values and responsibly — trusteeship management — Gandhi an Philosophy of wealth management Ethics and Indian management .

Entrepreneurship and Enterprise . Ancilliarising & Acquisitioning) 4) Support Organizations for an Entrepreneur and their Role 5) Legal framework for starting a Business industry ri India. Incubation Program New Venture expansion – strategies and issues Reference Text 1.start Routes to establish an Enterprises (Franchising. Gender Issues in Entrepreneurship.4. By J. Lazier 2. Collins. 3) Quick .Dynamics of Entrepreneurial – By Vasant Desai . N. 2) The dynamic role o Small Business? Industry in Economic Development 3) Personality of an Entrepreneur! Entrepreneur 4) Innovation and Entrepreneurship (B) The Entrepreneurial Environment: 1) Policy Perspectives in India to promote Entrepreneurship 2) Analysis of Business Opportunities in different sectors of economy at National and Global levels. Entrepreneurship Management – By P. 3. Beyond Entrepreneurship – By James C. Singh. C. Entrepreneurship Management 100 Marks Course Content : (A) Entrepreneurial Perspective: Concept of Entrepreneur. William C. (C) The Enterprise Launching Product / Project Identification Developing a Project Report/ Business Plan Business Financing including venture Capital Finance Managing early growth of a Business. advantages Entrepreneur 1) Nature and Development of Entrepreneurship. Saboo 3.

M. 4h Ed. Service delivery system. Introduction — Nature of services 2. Lovelock C . Entrepreneurship Development in India – By Biswanath Ghosh 5. New service development 5. P . Literature Published by Support Institutions. capacity and service assets 7. Customer complaints and service recovery 10.4. and F. Managing demand. Managing customer relationships 12. Services marketing mix decisions 6. V. Zeithami. Market positioning 3. Managing people in service organizations Reference Text 1. Greniler (2006). Services Marketing . 3’d Ed. Pearson Education Australia . Services Marketing : An Asia-Pacific and Australian Perspective..4 Services Management 100 marks Course content: 1. Walker (2004). Bitner. J. Viz i) SIICOM ii) SIDBI iii) MSSIDC iv) NSIC 4. Service processes — managing service encounter 8. Customer satisfaction and service quality 9.Patterson. 4. Managing service profit cha 11. aV 0. McGraw H1I 2.

Implementing and controlling agency. Environmental Issues relevant to India. Present status of Environment Management Major issues Scope of Environment Management Role and Functions of the government as a planning. Oberoi : Environmental Management (Excel Books) . Pandey : Environmental Management (Vikas) Y. 7.4. directing. Managerial aspects involved in Environment management. Water (P & C. Reference Text • • • • • • Krishnamoorthy : Environmental Management (Prentice – Hall India) Vijay S Chirtris : Changing face of the planet and Environmental Law (Snow White) Tietenberg : Environmental & Natural Resources Economics (Pearson) G. organizing. Act 1986 Wild life Protection Act etc.5 Environmental Management 100 Marks Course content : 1. Saxena & N.Overview of the role and responsibility of the industries Total Quality Environment Management. N. P) Act. Environment Quality Management . 2. K. Significance of environment management . Environment Protection. K. 3. ISO 1400 EMS Certification Major Legislation like air (P & C. 4. P) Act. K.Broad outline of National Environment – policy Definition of Environment with particular reference to management. Oberoi : Environment Emplaned (Excel) N. 5 6.

Muri). principles of motion economy. Approach to Productivity improvement . design of workplace to suit the human being use of anthropometric data. 12. 4. 3.Classic ILO approach. Reference Text 1. Learning Curves .point crime and lob classification.determined motion time systems . 9. Measurement of Productivity . Sumath’s Total Productivity Model.Brain Storming .Electives 4.partial. MUra. Pro. application in different functional areas.the concept of learning curve. 3. work sampling. Whole Brain Thinking Normal Group Techniques. effect of environment of productivity . 10. its applicability. determination and improvement of value adding ratio through reduction of Muda (waste)’ Diagnostic Techniques .applicability and limitations. Brain Storming. Structure.Objectives and need for job evaluation. Multi factor and Total Factor-Models. use in conjunction with process Concept of Muri (non value adding strain ) and its elimination.use in solving chronic problems Organizing for quality Circles. 8. Job Evaluation . piece rate and time saved based systems. Shrike Introduction to work study – A Handbook ---ILO Productivity Journals Handouts . Productivity Techniques — P.kedner – Trgre Problem Analysis decision Analysis and Potential Analysis.Functional Analysis . Practical application for product and process development and cost reduction. Profit Sharing Systems. 7. methods . Scatter diagrams. barriers to its application. Quality Circles . 5. practical applications in industry.application in manufacturing and service industries. 2.Concepts. Process observations.Hawthorne experiment. Scanlon Plan. Relation between job evaluation. Work Measurement . Design of work station. Practical applications with case studies Shirose’s phenomena Mechanism Analysis & concept of Mura (inconsistencies and it elimination). techniques .6 Productivity Techniques 100 Marks Course content: 1. Value Analysis and Value engineering . 11.objectives.Relationship with total quality Management objectives . seven tools-Pareto Analysis. Evaluation and implementation Phases. lmai’s KAIZEN approach elimination of 3 M’s (Muda. wage structure and Modern approach through multi skilling Wage Incentives . concept of Productivity . 6. quantitative estimation and implication of the learning curve. Use in Creative problem solving with practical applications Ergonomics . method of implementation of Quality Circles Creativity Based Techniques .Financial Motivation techniques. 2. S.time study.

quality circles 10. Murthy. Introduction and evaluation of quality movement 2. 6 Total Quality Management 100 Marks Course content: 1. P. Total Quality — By Institute of Directors 3. Quality tools and techniques 7. Statistical quality control basics. Six Sigma tools. 12. Shigeo Shingo 4.CMM / PCMM 13.R.4 . Quality Management in services — the SERVQUAL Model Reference Text 1. Felgenhaum. 5. Crosby 3. 100 TOM Fools — By Mike Asher. process capability studies 11. 6. Taichi Ohno. Juran. Quality improvement and Total Employee Involvement 8. JIT manufacturing and Lean manufacturing through waste elimination 9. R. Contributions of Japanese pioneers Ishikawa. Contributions of Shewhart. Basics of stamping & reliability. Cost of quality — Juran / crossby.Lakhe 2. Gopal Kanji Beyond TOM — By P L Flood .Stastical process control. Deming. Taguchi. TQM in this Service By R.

Source of Finance — Cost implications thereat Financial Institutions.6 Project Management 100 Marks Course cement: . Financial analysis :— Profitability Analysis — Social cost Benefit Analysis preparation of & budget an Cash Flows. 6.By Kimi Heidma Project Management . Selection of location & site of the project — Factors affecting location . Project Function in an organization— Layout of Project Department. 2. V.Proc-ct Management Professional . Financing of the Project :. Role of Consultants in Project Management.By S. Computer Applications : Selection of software packages for application to project management - Reference Text 1.policies of Central — Stale Government towards location— Legal aspects of project management. PMP . Project Identification Selection of product identification bf market preparation of feasibility Study /report Project formulation —Evaluation of risks preparation of Project report. 1. 3. Mattoo Project Management . F Ramamoorthy Project Management’ .Study Guide . Choudhary Text Book of Project Management . 6.3y Prasanna Chandra Project Appraisal By P K.Sy P Gopalakrishnan. Guidelines for funding Risk Analyst5 — Sensitivity Analysis. 5. Quantitative Aspects of projects .PERT/CPM Network Analysis for monitoring of the project Other quantitative techniques for monitoring and control of project.4. 2 3. 4) Materials Management in Project Planning — Procurement— storage — disposal. Scope & coverage. 7. Introduction Concept of Project Management.By Vasant Desai . 4. 4. 5).

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