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Ghosh, a final year MBA student at the Indian Institute of Technology, Madras, metNischinta
Amarnath, a second-year Economics graduate student at Stella Mary's College, Chennai, last year at Saarang, the IIT-M's annual cultural fest. The meeting led to a joint column on Chennai-based entrepreneurs for a city-based newspaper, which was followed by an idea to write a book --The Voyage to Excellence -- on women entrepreneurs. Why a book on women entrepreneurs? "Because no such book was available in the market. As we searched, we found that there were books available on male entrepreneurs but nothing on women. So, we thought, why not give it a try," Debashish explained. The reasons to decide on women entrepreneurs were different for Nischinta. "We want to enable other men and women to join mainstream economic activities. I feel women are doing a wonderful job striking a balance between their house and career. So, we want to inculcate the entrepreneurial spirit in women and encourage other young women to also start something of their own." Debashish, however, disagreed with her. He felt there was nothing special about gender. According to him, entrepreneurship is gender-neutral. The 21 Leading Businesswomen in India [ Images ] *
1 2 3 4 5
Akhila Srinivasan, Managing Director, Shriram Investments Ltd Chanda Kocchar, Executive Director, ICICI Bank [ Get Quote ] Ekta Kapoor [ Images ], Creative Director, Balaji Telefilms [ Get Quote ] Jyoit Naik, President, Lijjat Papad Kiran Mazumdar-Shaw, Chairman and Managing Director, Biocon [Get
6 7 8 9
Lalita D Gupte, Joint Managing Director, ICICI Bank Naina Lal Kidwai [ Images ], Deputy CEO, HSBC Preetha Reddy, Managing Director, Apollo Hospitals [ Get Quote ] Priya Paul, Chairman, Apeejay Park Hotels
10 Rajshree Pathy, Chairman, Rajshree Sugars and Chemicals Ltd 11 Ranjana Kumar [ Images ], Chairman, NABARD 12 Ravina Raj Kohli, Media personality and ex-President, STAR News 13 Renuka Ramnath, CEO, ICICI Ventures
14 Ritu Kumar [ Images ], Fashion Designer 15 Ritu Nanda, CEO, Escolife 16 Shahnaz Hussain, CEO, Shahnaz Herbals 17 Sharan Apparao, Proprietor, Apparao Galleries 18 Simone Tata, Chairman, Trent Ltd [ Get Quote ] 19 Sulajja Firodia Motwani, Joint MD, Kinetic Engineering [ Get Quote ] 20 Tarjani Vakil, former Chairman and Managing Director, EXIM Bank 21 Zia Mody, Senior Partner, AZB & Partners
* in alphabetical order
"These successful people happened to be women, that's all. Since the book is about women entrepreneurs, there is gender sensitivity. So, to me, the book is more from a business perspective than from a gender perspective. It was limited to women because no such book was available." Once they decided upon the idea, the search for famous women entrepreneurs from all over India began. A list was made based on the maximum number of search results on Google, the number of awards these women have won and the sectors they led. Although the initial decision was to have ten women in this list, they soon found it difficult to contain the list to ten. So, they chose not have any upper limit. Finally, there were 21 most successful women entrepreneurs in the book. The idea, which took shape in June 2004, went on for nine whole months. "Once the list was finalised, we started collecting a lot of secondary data based on research. Then, we began calling these women on their company board line numbers. We first got in touch with their secretaries and proceeded from there," says Debashish. How did the companies react to two students seeking for appointments with such top level executives? "Yes, initially, we were not taken seriously by many, but afterwards the fact that we were students worked to our advantage. We managed to convince them about the credibility of the book. But we had to schedule, reschedule and cancel some interviews. One interview was cancelled midway -- something that was very disappointing." The first interviews were done with the women entrepreneurs in Chennai and then the duo moved to Mumbai [ Images ]. "We still remember the travels we undertook. I was in Delhi [ Images ], and it was raining heavily, and I got drenched completely while going for my assignment. Still, I did the interview. Another journey we could never forget was one we undertook from Chennai to Bangalore. It was nighttime and, on the way, the bus broke down. We were stranded midway and had to keep awake the whole night. However, we managed to do the interview in the morning," Debashish narrated.
the longest was with Kiran Mazumdar-Shaw. Finally. the one with Ritu Nanda went on very well. Nischinta had to go back home before rushing to college! For nine whole months.Vidya Manohar. 2010 Powerful women Entrepreneurs in India-Indra Nooyi. they even used to go from the IIT library where they worked straight into morning classes without even a wink of sleep. they got none other than one of the most famous Indian entrepreneurs. "We never thought we should make any money or profit out of this venture." Debashish confided. S. for what awaited them were university exams. While Debashish had to only walk to his class.Simone Tata. to write a foreword. but only after a lot of persuasion. we had travelled all the way from Chennai to Delhi for the interviews. the work on the book continued unabated." As both the authors were students (authors@v2e." There was no time for celebration at all for either of them after they were finished with the last line of the book.net). The authors decided not to rank their interviewees.from her driver to the executives there.Gandhi. Our idea was to inspire many more women."Similarly." Debashish said. we had two appointments in Delhi and when we reached there. they couldn't afford to miss classes even when they worked on the book. Hardly surprising.v2e. Lalita & Kalpana. Priya Paul. July 11. Photograph of Debashish Ghosh and Nischinta Amarnatha by Sreeram Selvaraj Design: Rahil Shaikh Sunday." said Nischinta. Anu Aga. That was a very memorable opportunity. For the last nearly one month. We spoke to people -. "That was the main reason I chose to have her as my partner.net). Imagine. Sulajja. "We succeeded because we refused to take 'no' for an answer. Indu Jain. "We got a chance to interact not only with her but with many of her company officials. one of them was constantly working on the book. And. As their exams never clashed. The shortest interview they did was with Ekta Kapoor. Luckily. Some days. Instead they arranged the interviews in alphabetical order. . one of the persons cancelled the appointment. Infosys [ Get Quote ] Chairman N R Narayana Murthy [Images ]. The Voyage to Excellence (www. they had been attending classes during the day and transcribing the interviews at night which left them with very little time to sleep.
Here are the names: Indra Nooyi.4th position. Despite all the social hurdles. Pepsi Co. . has published a list of most powerful women in various fields such as. Recently. Indian women were also included in the list. one of the famous international business magazines.Chief Executive—designate. Indian women have to go a long way to achieve equal rights and position because traditions are deep rooted in Indian society. Forbes. many women have become successful in their works. business. However. They demand equal respect from their partners. politics.The educated women do not want to limit their lives in the four walls of the house.
This Madras born woman was a straight “A” student in her school. Nooyi then went to USA and attended Yale University. In 1997. in 1994. In 1998. Wall Street Journal included her name in their top 50 women to watch in 2005. Congress Party . Calcutta. Sonia Gandhi-13th position—President. In 2001. she became President of Pepsi Cola. She joined Pepsi Co. Nooyi did her bachelors from Madras Christian College and MBA from Indian Institute of Management. Fortune magazine declared her 11th most powerful women in business. From Yale. This brilliant corporate woman started her career in Boston Consulting Group and moved on to Motorola and Asea Brown Boveri. She turned the company into a bold risk taker. she obtained degree on management. Pepsi started its own fast food chain. Pepsi acquired Tropicana.
In 1991. Sonia’s entrance into politics was accidental. but with her timely decision to give up the position of Prime minister to Dr. She finally joined politics in 1998 by taking over the charge of Congress Party.She was born in Italy and had a normal upbringing. after the assassination of Rajiv Gandhi. ICICI Bank . she was approached by the Congress Party leaders but she refused. Lalita Gupte & Kalpana Morparia—93rd position— Joint Managing Directors. she outmatched her opponents. after winning the general election of 2004. Her opponents tried to ruin her image by labeling her as a foreigner. Manmohan Singh. The two fell in love and got married in 1968. she went to Cambridge to study English and met Rajiv Gandhi. In 1964.
She was ranked 38th most powerful women by the Fortune magazine in 2003. Ms. She runs the business with the help of her three daughters. Indian Merchants' Chamber awarded her. for her contribution in Finance and Banking sector in India.Chairperson (former) Thermax Group .Kalpana Morparia and Lalita Gupte are Joint Managing Directors of ICIC Bank. She became chairperson of the company after the death of her husband in 2002. the second largest bank of India. Her reason behind success is her supportive family. She became Executive Director in 2001. In 1996. She joined ICIC Bank in 1971. She got great support from her husband and in laws. Lalita Gupte holds a Master’s Degree in Management Studies from Jamnalal Bajaj Institute of Management Studies. a Dubai based $1.5 billion business conglomerate. Jumbo Group The wife of late Manohar Rajaram Chhabria. In 1999. Anu Aga. Kalpana Morparia is a graduate in law from Mumbai University. is now leading Jumbo Group. She joined ICIC in 1975 as a senior legal officer. Vidya Manohar Chhabria—95th position—Chairman. she became General Manager.
Bombay Management Association awarded her Management Woman Achiever of the Year Award 20022003. Now. this woman also became the Chairperson of Thermax Engineering after the death of her husband Rohinton Aga. She stepped down from the post of chairperson in 2004. was compelled to take charge of the company.Like Vidya Manohar Chabaria. The company’s condition was critical at that time. 36 from Rs. Kiran Mazumdar-Shaw—Biocon . Its share price dipped to Rs. she brought a consultant from abroad and restructured the company. she spends most of her time in social activities. Thermax. the then Director of Human Resource. The strategy worked and the company saw profit again. Anu Aga. In order to make the company profitable. 400.
She is the first female master brewer and the richest woman in India. With her hard work and determination she overcome all these obstacles and turned Biocon into the biggest biopharmaceutical firm in India. At that time. she was turned down. Indu Jain. Simone joined Lakme in 1961 and became Chairperson in 1982.Chairperson (former) The Times Group . She started her firm Biocon India in 1978 in her garage. Shaw obtained her Honors degree in Zoology from Bangalore University. she changed a small unknown cosmetics company. as a trainee brewer. one of the subsidiaries of Tata Oil Mills. into one of the leading cosmetic companies of India. Simone Tata—Managing Director (former) Lakme With her visions. Tata is also known as Cosmetic Czarina of India. Her father was a master brewer and he encouraged her to get into this profession. Lakme changed the face of Indian fashion and cosmetics forever. Then she went to Ballarat University to study brewery. Simone N. When she applied for loan to the banks. For her success. The company is now sold to Hindustan Liver. Simone is now heading Trent Limited another subsidiary of the Tata Company. biotechnology was not known in India and she was a female and her company did not have much assets. Her first job was in Carlton & United Beverages in 1974.
Indu Jain has many identities: spiritualist. the biggest and the most powerful media house in India. humanist. tea. educationalist. entrepreneur. Jain delivered speech at the Millenium World Peace Summit of Religious and Spiritual Leaders. Priya is the Chairperson of Appeejay Park Hotels. her two sons Samir and Vineet are running the company. real estate and financial services. hotel. Priya Paul—Apeejay Surrendra Group Priya Paul finished her Bachelor’s in Economics from USA. Among the major products of the company. great lover of art and culture. the largest selling English daily newspaper of the world. She was the Chairman of the The Times Group. retail. The company was bought from a British group. She got into her family business at the age of 24 after her father Surrendra Paul was assassinated in 1990. At present. shipping. The Times of India. In 2000. Now. Appeejay Surrendra Group has several subsidiaries such as. .
Before coming to Microsoft. This is how she tries to understand the market in her country.. she worked in Barra International. for four years and then returned to India and joined her family business. Her grandfather founded this company. Later. IBM and HCL You might also like: Famous Funny Quotes on Women: By Laurence J. She travels a lot around India and likes to deal face to face with people. Microsoft India She has become a pioneering figure in the IT industry of India. and the Managing Director of Kinetic Finance. she worked in all the top IT companies in India such as HP.Cindy . Sulajja did her MBA in America..Sulajja Firodia Motwani— Kinetic Motor This beautiful woman is the Joint Managing Director of Kinetic. He was a very well known figure in the Indian auto industry. Neelam Dhawan—Managing Director. She is the new Managing Director of Microsoft India. Neelam Dhawan has been working in the Indian IT field for the last twenty two years. . Peter. a California based investment consultancy firm.
we have stared posting " title="technical research reports"> technical research reports These reports are highly accurate and are available for free. Regards Stock market investment if done with proper research and updated knowledge than it can give very lucrative results.buzzingstreet. Dear Visitor. Wow.com)www. it is a nice list great women entrepreneurs in India.com . Nifty traders are now confused if they should go short in Nifty from current level of 5400 or should go further long. There are four basic golden rules of stock market which are to be followed. NSE and BSE are the two major stock exchanges of Indian stock market. 2010 1:40 AM buzzingstreet said. Market is showing some good move.. (thebuzzingstreet1@gmail.. Keeping in mind that many investors and traders are very much confused with the current market move...1o stocks to watch out for in 2010 List of Richest women in the world of sports 10 Companies that FIIs love LinkWithin Reaction s: 5 comments: Entrepreneurs in India said. Thanks for providing list July 20.
Trading in volatile market can be very fruitful also if we follow technical levels closely.. But we say what the problem is if one does so? As more knowledge will add up things will not have any negative impact.Hi Nifty is on its peak now and is turning volatile. So let us also add something useful in it. Many analysts say it’s not wise to follow technical and fundamental analysis together. Is there anyone else too? June 15. 2010 2:28 AM sharetipsinfo said. As after some more upmove we can see profit booking in the market soon. Many real estate developers have decired the move terming in a bad and illtimed one and are wary if the sector will witness a downward trend in the coming days. Traders are advised to strictly follow technical analyses and investors can follow fundamental analysis.. Seems like it’s a nice blog. Regards . Investors are suggested to grab quality stocks at lower level again. I am a budding entrepreneur in internet marketing in India. Hi. Nifty . Sharetipsinfo Team October 4. September 22. It’s a common saying that stock market can change fortune in either way. 2010 10:44 PM Preeti said.. 2011 9:46 AM Raja said.. Investors are suggested to book long delivery positions soon... But now the question is how to earn money from the Indian stock market.
000 in her garage in 1978 . creative head of Balajji Telefilms.2. Kiran Mazumdar-Shaw.100 crore ) ~US$480 million). [ IMAGE NOT SHOWN . was awarded the Padma Shri by the Government of India in 2005. In 2006. Today. [ IMAGE NOT SHOWN . after her most famous venture 'Kyunki Saas Bhi Kabhi Bahu Thi'. At the 6th Indian Telly Awards 2006.GUESTS CANNOT VIEW ATTACHED IMAGES ] Sunita Narain.GUESTS CANNOT VIEW ATTACHED IMAGES ] Ekta Kapoor. who has been with the India-based Centre for Science and Environment since 1982. who became India's richest woman in 2004 (an estimated Rs. 2011 11:05 PM Post a Comment India's Top Business Women: [ IMAGE NOT SHOWN .July 27. Shaw caused a few Page 3 ruffles after a much hyped photograph showed her in an embraceand lip-lock with senior BJP leader Vasundhara Raje Scinidia. and (most importantly) women entrepreneurs were still a rarity. Chairman & Managing Director of Bioon Ltd. She founded Biocon India with a capital of Rs. She has been synonymous with the rage of soap operas on Indian TV. her company is the bigget biopharmaceutical firm in the country.GUESTS CANNOT VIEW ATTACHED IMAGES ] Entrepreneur Dr. producing more than eight television soaps. Narain. an environmentalist and political activist as well as a major proponent of the Green concept of sustainable development. is the daughter of actor Jeetendra. and sister of actor Tushar Kapoor. Ekta dominates Indian television.on three counts biotechnology was then a new word.the initial operation was to extract an enzyme from papaya. she bagged the Hall of Fame award for her contributions. Most of her creations begin with the letter'K' due to her superstition that it brings her good luck. was educated at the Bishop Cotton Girls School and Mount Carmel College in Bangalore. Her application for loans were turned down by banks then . which started airing on STAR Plus in 2000.10. thecompany lacked assets. is currently the ..
both companies rejected Dhawan as they did not want to appoint women for marketing. Microsoft India managing director. while she was keen to join FMCG majors like Hindustan Lever and Asian Paints. Back then.GUESTS CANNOT VIEW ATTACHED IMAGES ] Neelam Dhawan. she passed out of Delhi's Faculty of Management Studies in 1982. and publisher of the fortnightly magazine. [ IMAGE NOT SHOWN . A Stephenian (graduated in 1980). and the director of the Society for Environmental Communications. . leads Microsoft's sales and marketing operations in the country. 'Down to Earth'.director of the Centre.
Fortune magazine listed Kidwai among the World's Top 50 Corporate Women from 2000 to 2003.Naina Lal Kidwai was the first Indian woman to graduate from the Harvard Business School. . Kidwai was awarded the Padma Shri this year. According to the Economic Times. she is the first woman to head the operations of a foreign bank in India (HSBC).
Sulajja Firodia Motwani. she even played badminton at the national level. Joint Managing Director of Kinetic Engineering Ltd. The magazine 'India Today' has honoured her with the title of business 'Face of the Millennium'.. A fitness freak and avid sports enthusiast. .and was also presented with the Society Young Achiever's Award for Business in 2002. She was ranked among the top 25 business entrepreneurs of the country. She is also the Director of Kinetic Motor Company Limited and Kinetic Marketing Services Limited. is incharge of the company's overall business developmental activities. she was chosen as the 'Global Leader of Tomorrow' by the World Economic Forum. The same year.
Srinivasan says women's contribution to society has often been underestimated. When she joined the company in 1986.TAFE and its allied companies were earning revenues of Rs. its turnover was Rs. It's no surprise that TAFE also runs hospitals and schools.Mallika Srinivasan. A serious votary of woman power.85 crore. A couple of years after her marriage in 1982. CMD of TVS Motors) was named Businesswoman of the year in 2006.2. Director of TAFE India (her husband is automobile tycoon Venu Srinivasan.900 crore. Srinivasan went to Wharton to pursue her MBA. and less than a year after her daughter was born. and at the time of her award. .
an outstanding scientist from Punjab. . perhaps the first scientist to get such an award. she is serving as a joint director in the Punjab State Council for Science and Technology at present. An unlikely and fairly new contender on this list. was conferred a national award for her work on women's development through science and technology.Dr. Dr. is a doctorate in microbiology and has a brilliant academic record. Jatinder Kaur Arora. Arora.
Indra Krishnamurthy Nooyi. entered the Business Diploma programme at the Indian Institute of Management. the International Rescue Committee. She got her bachelor's degree from Madras Christian College in 1974. and the Lincoln Center for the Performing Arts. the fourth most powerful woman in the world. Among her friends are former Secretary of State Henry Kissinger. . Nooyi serves on the board of directors of several organizations. including Motorola. was according to Forbes magazine's 2006 poll. chairman and executive officer of PepsiCo. and later moved to the US to attend the Yale School of Management. the Federal Reserve Bank of New York. Calcutta. She was also named the #1 Most Powerful Woman in Business in 2006 by Fortune magazine. who describes her asa 'wild New York Yankees fan'.
Today. The Indian women are no longer treated as show pieces to be kept at home. Government of India has defined women entrepreneurs as an enterprise owned and controlled by a woman having a minimum financial interest of 51% of the capital and giving atleast 51% of employment generated in the enterprise to women. women entrepreneurs were still a rarity. Kiran Mazumdar Shaw 1. who became India’s richest woman in 2004. .organise and cooperate a business enterprise.Dr. Here are a few: (The lists consists of no political figure and concentrates only on business leaders and organizational heads). 2011 in Biz and Eco · 25 Comments By Bhavita Kukreja: Women Entrepreneurs may be defined as the women or group of women who initiate.php? topic=98538.10.funonthenet.Women are doing a wonderful job striking a balance between their house and career.. Dr.in/forums/index. thecompany lacked assets. She foundedBiocon India with a capital of Rs. her company is the bigget biopharmaceutical firm in the country. was educated at the Bishop Cotton Girls School and Mount Carmel College in Bangalore.Read more: http://www. Kiran Mazumdar-Shaw.They are also enjoying the impact of globalisation and making an influence not only on domestic but also on international sphere.000 in her garage in 1978 – the initial operation was to extract an enzyme from papaya.0#ixzz1bgQ8DsrM Top 10 Women Entrepreneurs And Leaders Of India Posted at YouthKiAwaaz on January 2. Chairman & Managing Director of Biocon Ltd. Her application for loans were turned down by banks then – on three counts – biotechnology was then a new word.
she is the first woman to head the operations of a foreign bank in India. creative head of Balaji Telefilms. Microsoft India. Indu Jain. Fortune magazine listed Kidwai among the worlds top 50 Corporate Women from 2000 to 2003. According to the Economic times. Then she was keen on joining FMCG majors like Hindustan Lever and Asian Paints. leads Microsoft India. the multi-faceted lady used to be the Chairman of the Times Group-The most powerful and largest Media house India has known. both companies rejected Dhawan. She has been synonymous with the rage of soap operas in Indian TV.she bagged the Hall Of Fame award for her contributions. Neelam Dhawan. Ekta dominates Indian Television. was the first Indian woman to graduate from Harvard Business School. Naina Lal Kidwai 4.and also passed out from Delhis Faculty Of Management studies in 1982. after her most famous venture ‘Kyunki Saas Bhi Kabhi Bahu Thi’ which was aired in 2000 on Star plus. She is a graduate from St. Managing Director. Neelam Dhawan 3. Naina Lal Kidwai.Ekta Kapoor 2. Indu Jain is known by many different identities such as that of . Stephens College in 1980. as they didnot wish to appoint women for marketing and sales.Ekta Kapoor.At the 6th Indian Telly Awards 2006. ( HSBC) Indu Jain 5. is the daughter of Jeetendra and sister of Tushar Kapoor.
synonymous today with Indian Fashion. At present she is the Chairperson of Trent Limited. USA.Priya Paul.humanist.entrepreneur.spiritualist.an educationalist but most prominently she played the role of the Chairman of Times Group. She joined the company in 1986 and has since been responsible for accelerating turnover from 85 crores to 2900 crores within a span of 2 decades. She entered her family business and is currently the Chairperson of Park Hotels. Priya Paul 6. Simone Tata 7. was honoured with the title of Businesswoman of the Year during 2006 by the Economic Times. . a subsidary of Tata Group. Indu Jain is the perfect picture of the successful Indian Woman entrepreneur. Mallika Srinivasan 8. has been instrumental in changing a small subsidary of Tata Oil Mills into the largest cosmetic brand in India – LAKME. India . Simone Tata.Mallika Srinivasan. currently the Director of TAFE.Tractors and Farm Equipment. She became a part of Lakme during 1961 and has been responsible for turning the company into one of the biggest brands of fashion in India. she has a bachelor’s degree specialising in Economics from Wellesley College.
Preetha Reddy 9. Managing Director of Apollo Hospitals. is a prominent Indian Banker. The Indian Bank was saddled with huge losses and during her tenure she ensured the turn around of The Indian Bank.National Bank For Agricultural and Rural Development. is one of the pioneer businesswoman of India in the segment of Health Care Industry. SBS Pune Prof. IIIT. she became the first woman to become head of a public sector bank in India. Ranjana Kumar 10. Preetha Reddy. Women like these are an inspiration for all other women who strive to achieve great heights in their lives. SCDL). Dileep Kumar M. one of the largest healthcare conglomerates of India. Introduction Women Entrepreneurs may be defined as the women or a group of women who initiate. When the Government of India appointed her as the Chairperson and Managing Director of The Indian Bank. Ranjana Kumar. Chennai. SCMLD. Problems of Women Entrepreneurs in India By Ex-Professor Symbiosis (SCMHRD. after her retirement as the Chairperson of NABARD. At that time of her appointment. confidence and above all a fixed aim that we need work towards. Taking them as our role models each one of us can be there where they are right now. All we need have is faith in ourselves. Government of India has defined women entrepreneurs as an enterprise . currently Vigilance Commissioner in Central Vigilance Commission. organize and operate a business enterprise.
due to the fact that they are concentrated in poor rural communities with few opportunities to borrow money (Starcher. home and older dependent family members. More over the business success is depends on the support the family members extended to women in the business process and management. Women in developing nations have little access to funds. 4. introduction of new innovations. Entrepreneurs usually require financial assistance of some kind to launch their ventures . The bankers consider women loonies as higher risk than men loonies.be it a formal bank loan or money from a savings account. 8). few women can devote all their time and energies to their business" (Starcher. The women entrepreneurs lack access to external funds due to their inability to provide tangible security." often due to discriminatory attitudes of banks and informal lending groups (UNIDO.The financial institutions discourage women entrepreneurs on the belief that they can at any time leave their business and become housewives again. p. Which encourage women to have an independent occupation and stands on their on legs. Women entrepreneurs engaged in business due to push and pull factors. 1995b). 3. The bankers put unrealistic and unreasonable securities to get loan to women entrepreneurs. 5. 2. Saddled with household chores and domestic responsibilities women want to get independence Under the influence of these factors the women entrepreneurs choose a profession as a challenge and as an urge to do some thing new. coordination administration and control of business and providing effective leadership in all aspects of business. Push-Pull factors and Women in business Women in business are a recent phenomenon in India. According to a report by the United Nations Industrial Development Organization (UNIDO). undertake risks. 1996. . women still face more difficulties in obtaining credit. Problems of Women Entrepreneurs in India Women in India are faced many problems to get ahead their life in business. Very few women have the tangible property in hand. They should explore the prospects of starting new enterprise. "Having primary responsibility for children. Married women have to make a fine balance between business and home. 1996. Like a male entrepreneurs a women entrepreneur has many functions. The result is that they are forced to rely on their own savings. The interest of the family members is a determinant factor in the realization of women folk business aspirations. UNIDO.owned and controlled by a women having a minimum financial interest of 51% of the capital and giving at least 51% of employment generated in the enterprise to women. While in push factors women engaged in business activities due to family compulsion and the responsibility is thrust upon them. Such situation is described as pull factors. Indian women give more emphasis to family ties and relationships. The greatest deterrent to women entrepreneurs is that they are women. 1. A sense towards independent decision-making on their life and career is the motivational factor behind this urge. and loan from relatives and family friends. "despite evidence that women's loan repayment rates are higher than men's. A kind of patriarchal – male dominant social order is the building block to them in their way towards business success. A few problems cane be detailed as. The financial institutions are skeptical about the entrepreneurial abilities of women. The women entrepreneurs are suffering from inadequate financial resources and working capital. 1995a). By and large they had confide themselves to petty business and tiny cottage industries. Male members think it a big risk financing the ventures run by women. Women's family obligations also bar them from becoming successful entrepreneurs in both developed and developing nations.
The literacy rate of women in India is found at low level compared to male population.6. know how. maintaining the operations and ploughing back money for surplus generation requires high risk taking attitude. they often depend on males of the family in this area." 2001). Although great advances are being made in technology. Even when they are otherwise in control of an enterprise. 1995b. which is continuous risk taking and strategic cession making profession. 7. and often unable to do research and gain the necessary training (UNIDO. while in business it is found opposite to that. Here there is more probability for business fallacies like the intermediaries take major part of the surplus or profit. Another argument is that women entrepreneurs have low-level management skills. which develop hurdles to women entrepreneurs in the business management process. and education level of the person are significant factor that affect business. due to lack of organisational skills compared to male entrepreneurs women have to face constraints from competition. How to Develop Women Entrepreneurs? Right efforts on from all areas are required in the development of women entrepreneurs and their greater . Marketing means mobility and confidence in dealing with the external world. Though the risk tolerance ability of the women folk in day-to-day life is high compared to male members. Low-level risk taking attitude is another factor affecting women folk decision to get into business. 11.female competition is another factor. 12. 10. strucutural difficulties. both of which women have been discouraged from developing by social conditioning. Lack of knowledge of availability of the raw materials and lowlevel negotiation and bargaining skills are the factors. p. The low level of education and confidence leads to low level achievement and advancement motivation among women folk to engage in business operations and running a business concern. and lack of access to technical training prevent the technology from being beneficial or even available to females ("Women Entrepreneurs in Poorest Countries. Knowledge of alternative source of raw materials availability and high negotiation skills are the basic requirement to run a business. Finally high production cost of some business operations adversely affects the development of women entrepreneurs. According to The Economist. the marketing and sales side of business. 9. Investing money. They have to depend on office staffs and intermediaries. The studies indicates that uneducated women donot have the knowledge of measurement and basic accounting. They are ignorant of new technologies or unskilled in their use. Achievement motivation of the women folk found less compared to male members. to get things done. Many women in developing nations lack the education needed to spur successful entrepreneurship. This shows the low level freedom of expression and freedom of mobility of the women entrepreneurs.1)." 2001). Knowledge of latest technological changes. The installation of new machineries during expansion of the productive capacity and like similar factors dissuades the women entrepreneurs from venturing into new areas. 8. The confidence to travel across day and night and even different regions and states are less found in women compared to male entrepreneurs. Despite the fact that women entrepreneurs are good in keeping their service prompt and delivery in time. many women's illiteracy. The male . especially. this lack of knowledge and the continuing treatment of women as second-class citizens keeps them in a pervasive cycle of poverty ("The Female Poverty Trap. courage and confidence. Low-level education provides low-level self-confidence and self-reliance to the women folk to engage in business. which affect women entrepreneur's business adventures. Getting the raw materials from different souse with discount prices is the factor that determines the profit margin.
To encourage more passive women entrepreneurs the Women training programme should be organised that taught to recognize her own psychological needs and express them. 10. 19. Making provision of marketing and sales assistance from government part. 7. Training and counselling on a large scale of existing women entrepreneurs to remove psychological causes like lack of self-confidence and fear of success. Activities in which women are trained should focus on their marketability and profitability. Adequate training programme on management skills to be provided to women community. Repeated gender sensitisation programmes should be held to train financiers to treat women with dignity and respect as persons in their own right. 11. Infrastructure. to set up industries is to be provided by state run agencies. 3. 20. 9. Better educational facilities and schemes should be extended to women folk from government part. 6. 13. 2. Skills are put to work in training-cum-production workshops. The financial institutions should provide more working capital assistance both for small scale venture and large scale ventures. Consider women as specific target group for all developmental programmes. 17. Skill development to be done in women's polytechnics and industrial training institutes. 18. Women's development corporations have to gain access to open-ended financing. Making provision of micro credit system and enterprise credit system to the women entrepreneurs at local level. Following efforts can be taken into account for effective development of women entrepreneurs. Counselling through the aid of committed NGOs. 15. Continuous monitoring and improvement of training programmes. State finance corporations and financing institutions should permit by statute to extend purely trade related finance to women entrepreneurs. Industrial estates could also provide marketing outlets for the display and sale of products made by . Encourage women's participation in decision-making. Training on professional competence and leadership skill to be extended to women entrepreneurs. managerial experts and technical personnel should be provided to existing and emerging women entrepreneurs. 12. in the form of industrial plots and sheds. 16. 5. 1. 14. 8. Vocational training to be extended to women community that enables them to understand the production process and production management.participation in the entrepreneurial activities. psychologists. 4.
Starcher.. Sri Mahila Griha Udyog Lijjat Papad (SMGULP). 3. Jose P. Training in entrepreneurial attitudes should start at the high school level through well-designed courses. "Women. "The female poverty trap. Renuka V. 26. The large majority of them are still unaffected by change and development activities have benefited only a small section of women i. References 1. The Economist. 22. Civil Society Information Exchange Pvt. (1996). C." (2001. (1995a). Balaji Telefilms. the urban middle class women. 23. United Nations Industrial Development Organization (UNIDO). May 8). 4. More governmental schemes to motivate women entrepreneurs to engage in small scale and largescale business ventures. Kiran Mazumdar Shaw.e.htm10 (c2001269511) 5. Ajith Kumar. Shahnaz Husain and Vimalben M Pawale. developmental programmes and opportunities to the women folk to enter into more entrepreneurial ventures. Ltd.197576. India Together. Involvement of Non Governmental Organisations in women entrepreneurial training programmes and counselling. The reasons are well sighted in the discussion part of this article. CEO. A Women Entrepreneur's Guidance Cell set up to handle the various problems of women entrepreneurs all over the state. 2001: http:// www. District Industries Centres and Single Window Agencies should make use of assisting women in their trade and business guidance. (2001) Opportunities and challenges for women in business.M. Programmes for encouraging entrepreneurship among women are to be extended at local level. Medha Dubhashi Vinze (1987) Women Entrepreneurs In India: A Socio-Economic Study of Delhi .ebbf. Online Report. (1994) Entrepreneurship Development. industry and . 21. Women entrepreneurs: Catalysts for transformation.women. the government sponsored development activities have benefited only a small section of women. Conclusion Independence brought promise of equality of opportunity in all sphere to the Indian women and laws guaranteeing for their equal rights of participation in political process and equal opportunities and rights in education and employment were enacted. 2001: http://www.org/woman. Creative Director. which build confidence through behavioral games. The large majority of them are still unaffected by change and development. Ex President. New Delhi. Biocon. Himalaya Publishing. Retrieved July 6. D. Retrieved March 14. & Paul T.. It is hoped that the suggestions forwarded in the article will help the entrepreneurs in particular and policy-planners in general to look into this problem and develop better schemes. This article here tries to recollect some of the successful women entrepreneurs like Ekta Kapoor. 25. But unfortunately. Mittal Publications.economist. 2. 24.com12 (c2001202213) 6.
" Women in Industry Series. May 21). 20001: http://www.org/doc/150401. (2001.htmls15 (c2001266816) 7. industry and technology. credit. Vienna. Retrieved July 6. including lack of training." Women in Industry Series. Austria: author. http://www.org/News/Press/docs/2001/dev2331. 2001: http://www. Austria: author. (1995b).unido.unido.entrepreneurship. 2001:http://www. United Nations Industrial Development Organization (UNIDO).celcee. Retrieved July 6.htmls15 (c2001266618) 8. Vienna. Women entrepreneurs in poorest countries face formidable challenges.html19 9.doc. "Women.un.edu . say speakers at Brussels forum" [Press release].org/doc/150401. Retrieved July 6.
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