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Kanpur Warehouse Area Office Mission & Vision Organizational Structure
3. Company Profile • Contribution • Bottling operation • Pepsi Business • Business challenges & policy of the Company 4. 5. 6. 7. Product Profile Research Methodology Data Introduction Findings • Graphical Analysis • SWOT Analysis • Recommendation Bibliography Annexure
In the pursuit of greater knowledge, a greater understanding of the market & the corporate world, distribution channels and the supply of Pepsi, we had to take some precious time put of the, busy schedules of our project guide & faculty, without their help, such a through study would not have been possible, Thus we have been the stepping stones to success. We would firstly like to thank Mr. Subodh Udhania & Mr. Aprove Mathur for guiding us through the whole process and for being there at times when I needed their support. They have enabled us to have a vision and the driving energy to fulfill our aims.
Summer training program is an integrated part of M.B.A. program the emphasis in this program is to provide practical the job exposure to real life management situation and to develop simultaneously the ability to relate the studies to the real world. This also helps to gain insight into corporate culture and in developing decision making abilities. I gained valuable experience and knowledge during the survey. The summer training report consist of my findings after tabulation of collected data and finally recommendation were put forward. Report consist of two section :1.) - Introduction 2. ) - Project Introduction part introduce the Pepsi Co. India Holding Pvt. Ltd. and Project part involves the Objective, Scope and Methodology . It also deals With findings and recommendation.
PepsiCo is a world leader in convenient foods and beverages, with 2006 revenues of more than S35 billion and 168,000 employees : The company consists of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $92 billion. Some of PepsiCo’s brand names are more than 100-years-old, but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Gatorade, in 2001. PepsiCo offers product choices to meet a broad variety of needs and preference — from fun-for-you items to product choices that contribute to healthier lifestyles. Pepsico mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.
approximately 45 minutes from New York City. Corporate Citizenship : At PepsiCo. The building occupies 10 acres of a 144-acre complex that includes the Donald M. New York. we have a responsibility to contribute to the quality of life in our communities. This philosophy is expressed in our sustainabilitv vision which states : Pepsico responsibility is to continually improve all aspects of the world in which we operate environment. economic . Chicago and Swiss stock exchanges. activities to benefit society. . a world-acclaimed sculpture collection in a garden setting. Our vision is put into action through programs and a focus on environmental stewardship. The company is also listed on the Amsterdam. The sevenbuilding headquarters complex was designed by Edward Durrell Stone. Kendall Sculpture Gardens. PepsiCo has consistently paid cash dividends since the corporation was founded. social.PepsiCo (symbol: PEP) shares are traded principally on the New York Stock Exchange in the United States. we believe that as a corporate citizen. PepsiCo Headquarters : PepsiCo World Headquarters is located in Purchase. one of America’s foremost architects. and a commitment to build shareholder value by making PepsiCo a truly sustainable company.creating a better tomorrow than today.
Alexander Calder. The grounds are open to the public. and a visitor’s booth is in operation during the spring and summer. Texas. That same year in Nashville. Lay Company. and have been extended by FranA§ois Goffinet.N-orld famous garden planner. Frito-lay north americaPepsiCo’s snack food operations had their start in 1932 when two separate events took place. and features works by masters such as Auguste Rodin. The sevenbuilding headquarters complex was designed by Edward Durrell Stone. The Frito Company . The collection of works is focused on major twentieth century art. Arnaldo Pomodoro and Claes Oldenberg. Henri Laurens. Henri Laurens.The collection of works is focused on major twentieth century art. approximately 45 minutes from New York City. New York. Elmer Doolin bought the recipe for an unknown food product K” a corn chip and started an entirely new industry. The building occupies 10 acres of a 144-acre complex that includes the Donald M. Lay later bought the company that supplied him with product and changed its name to H. and his firm became the Frito Company. Henry Moore. The gardens originally were designed by the . The gardens originally were designed by the world famous garden planner. Tennessee. Russell PaLle. and features works by masters such as Auguste Rodin. The product was Fritos brand corn chips. and have been extended by Frank§ois Goffinet. Alexander Calder. FRITO-LAY . Alberto Giacometti.W. Herman W. Russell Page. one of America’s foremost architects. Alberto Giacometti_ Arnaldo Pomodoro and Claes Oldenberg. Mr. PepsiCo World Headquarters is located in Purchase. The grounds are open to the public. a world-acclaimed sculpture collection in a garden setting. Kendall Sculpture Gardens. Henry Moore. Lay started a business distributing potato chips. In San Antonio. and a visitor’s booth is in operation during the spring and summer.
who first formulated Pepsi-Cola. who sell the branded products to independent distributors and retailers. bottled water and enhanced waters. Lay5CTMS Stax potato crisps. Grandmaa cookies. ready-to-drink teas and coffee drinks. Cracker Jack candy coated popcorn and Go Snacks. Quaker Fruit & Oatmeal bars. North Carolina druggist. to selling ready-to-drink tea brands in the United States. PEPSI –COLA : Pepsi beverage business was founded 1898 by Caleb Bradham. nuts and crackers. Rold Gold pretzels. Cheetos cheese flavored snacks. Tostitos tortilla chips.W. In 1992 Pepsi-Cola formed a partnership with Thomas J. sun Chips multigrain snacks. Lipton Co. Tropicana juice drinks. Brand Pepsi is part of a portfolio of beverage brands that includes carbonated soft drinks. Today.and H. Doritos flavored tortilla chips. Sierra Mist. This includes some of the world’s best-loved and mostrecognized advertising. . Mug. SoBe. Frito-lay north americaMajor Frito-Lay products include LayaCTMS potato chips. Gatorade. Aquafina water. marketing. Lay Company merged in 1961 to become Frito-Lay. sales and promotional support for its brands. Munchies snack mix. isotonic sports drinks. Slice. Propel. Fritos corn chips. Pepsi-Cola also markets Frappuccino ready-to-drink coffee through a partnership with Starbucks. a New Bern. PBNA manufactures and sells concentrate for some of these brands to licensed bottlers. Dole. Inc. Quaker Quakes corn and rice snacks. Ruffles potato chips. Pepsi Cola has well known brand such as Mountain Dew. Diet Pepsi. Frito-Lay also sells a variety of branded dips. juices and juice drinks. Tropicana Twister and Tropicana Season Best. Tropicana Pure Premium. PBNA provides advertising.
Brands include Aquafina. energy drinks. PepsiCo beverages are available in more than 200 countries and territories. dairy_ based drinks.Pepsi products Tropicana was founded in 1947 by Anthony Rossi as a Florida fruit packaging business. So be became a part of Pepsi Cola in 2001. Often PepsiCo snack food products are known by local names. For the first time. Created in 1965 by researchers at the University of Florida for the school’s football team. Gatorade thirst quencher sport drinks was acquired by The Quaker Oats Company in 1983 and became a part of PepsiCo with the merger in 2001. opening in the United Kingdom in 1936. including the Dole juice business. “The Gators. Tropicana Pure Premium. Operations grew rapidly beginning. Today. became the company flagship product. These names include Gamesa and . Today. products are available in nearly 200 countries. consumers could enjoy the fresh taste of pure notfrom-concentrate 100% Florida orange juice in a ready-to serve package. Gatorade and Tropicana. PepsiCo International brands include Mirinda. exotic teas and other beverages with herbal ingredients. in August 1998. Seven-Up and many local brands.” Gatorade is now the world’s leading sport’s drink PEPSICO INTERNATIONAL : Pepsico international Pepsi-Cola began selling its products outside the United bega and Canada in the mid-1930s. PepsiCo acquired Tropicana. The juice. Pepsico international PepsiCo began its international snack food operations in 1966. In addition to brands marketed in the United States. In 1954 Rossi pioneered a pasteurization process for orange juice. SoBe manufactures and markets an innovative line of beverages including fruit blends. Gatorade is the first isotonic sports drink. in the 1950s.
Flat Earth Fruit and Vegetable Crisps hit storesnationally. Sparkling I Sparkling Black Raspberry and Sparkling Limon . Fritos Corn Chips celebrates 75th Annversary with retro packaging. Elma Chips in Brazil. the first national orange juice to include omega-3s. Quaker Oats debuts new Quaker Life Chocolate Oat Crunch Cereal. Pepsi-Cola North America launches Diet Pepsi MAX. Oh Boy! Oberto brand debuts 100-calorie Jerky Bites in original beef. Walkers in the United Kingdom. • • • • • • • • • • • • • • • • 2007 Milestones : PepsiCo signs Maria Sharapova for International endorsement of Gatorade and Tropicana Tropicana launches Tropicana Healthy Heart with Omega3s. Dew and AMP Energy sponsor the Winter X Games Aquafina launches Aquafina Aliveda low calorie. a low-calorie. vitaminenhanced water beverage. Ruffles unveils new packaging to reflect its switch to 100% pure sunflower oil PepsiCo announces new Diversity & Inclusion Leadership Award inspired by Steve Reinemund Mt. and introduces unique products for local tastes. and teriyaki turkey flavors IZZE Launches IZZE Esque. and others. Tropicana launches Tropicana Fruit Squeeze. Simths in Australia. The company markets Frito-Lay brands on a global level. Matutano in Spain. a 20-calorie drink with real Tropicana fruit juice Lay launches Share the Joya program to help the Make a Wish Foundation raise funds. Near East celebrates its 45th Anniversary with a recipe contest.Sabritas in Mexico. nothing artificial beverage in three flavors: Sparkling Mandarin.
Grandmaa Cookies offering limited-edition flavors for spring: Iced Lemon and Sugar flavors.• • • • • • • • • • • Propel unveils new K-Fit Has a Feelinga campaign and New Powder Packets for On-The-Go New Quaker Mini Delights launches offering great taste and portion control in a satisfying serving of mini snack cakes. including an updated logo PepsiCo Launches Pepsi Limon in Peru PepsiCo Completes Acquisition of Stacy’s Pita Chip Company • • • • • • • • • .S. EPA Names PepsiCo 2007 ENERGY STAR(R) Partner of the Year. PepsiCo Makes Largest Corporate Purchase of Renewable Energy Certificates. PepsiCo Announces 25% Dividend Increase and Raises Share Repurchase Target. more active lifestyles Walkers is the first major food brand in the world to display a carbon footprint reduction logo on its packs. Pepsi launches KoeDesign Our Pepsi CandEq National Promotion. Nooyi Assumes Chairman Title. PepsiCo launches Smart Spot Dance! Initiative with celebrities Mario Lopez and LaChanze to help African American and Hispanic families lead healthier. 2006 Milestones : Quaker Snacks Unveils Breakfast Cookies Doritos unveils new packaging. QTG facility earns an Energy and Environmental Design (LEED) Gold a certification from the U. Tropicana unveils New Organic Line K” Tropicana Organic Organic. PCNA and Frito-Lay launch Shrek the Third National Summer Promotion. Diet Pepsi Jazz introduces new Caramel Cream flavor. Indra Nooyi receives the Outstanding American by Choice Award. SoBe Beverages launches SoBe Essential Energy. Green Building Council.
Pepsi distributes more than three million free cans of newly reformulated Diet Mountain Dew. marking the largest single-day sampling effort in company history Frito-Lay announces the launch of a new line of snack chips called Lay’s Sensations and Tostitos Sensations Frito-Lay launches Tostitos Multigrain. PepsiCo India re-launches Mirinda. SoBe Launches New SoBe Life Water Cheetos kicks off the biggest marketing.• • • • • • • • • • • • • Tropicana Now Offering OJ with Benecol PepsiCo Foodservice Partners With Cracker Barrel to Serve Up Fritos-Branded Menu Item PepsiCo Foodservice Pours Two New Account Wins: Famous Dave’s of America and Roundtable Pizza Pepsi Celebrates 20th Consecutive Super Bowl With New Diet Pepsi Campaign North American Coffee Partnership Launches New Starbucks Beverages. campaign in its history with “Undercover Chester. Starbucks Iced Coffee.000 grant from Sam’s Club in addition to an assortment of fleece jackets made from recycled plastic bottle material Lay’s Introduces Hot ‘n Spicy KC Masterpiece BBQ Potato Chips .” an integrated communications platform that asks consumers to help Chester Cheetah recover the stolen recipe for Cheetos In selected cities cross the United States. The 50 communities to collect the most Aquafina bottles and deposit them at designated collection locations receive a $1. Starbucks Iced Coffee Light as well as Strawberriesand Creme Frappuccino and Starbucks DoubjeShot Light. new snack brings flavor of four wholesome grains to one of America’s favorite tortilla chips Sam’s Club teams with Aquafma to “Return the Warmth” to local communities through a national large-scale recycling program.
exclusive food and beverage partner of the highly anticipated Superman Returns film Starbucks and PepsiCo sign a distribution agreement for Ethos Water. Diet Pepsi launches Jazz. PepsiCo is added to the Dow Jones Sustainability North America Index (DJSI). PepsiCo. giving PepsiCo exclusive beverage. creamy drinkable treat in three classic flavors Cherry Garcia.. PepsiCo introduces Ben & Jerry Milkshakes. Tropicana debuts Tropicana Pure a new line of 100% premium juices. Pepsi unveils new Dole Sparklers and Sierra Mist Cranberry Splash. With this deal. Chunky Monkey and Chocolate Fudge Brownie. Ruffles by more than 50% with move to Nu Sun Sunflower Oil. the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA ) sign an exclusive multi-year beverage and snack deal PepsiCo. Middle and High School Students Frito-Lay cuts saturated fat in Lay’s. PepsiCo Mexico celebrates the official launch of the Vive Saludable program illustrating their commitment to promote healthy lifestyles for consumers and employees. Adopts New School Policy to Promote Healthier Lifestyles for Elementary. a new line of zero-calorie colas available in rich flavors like Black Cherry French Vanilla and Strawberries & Cream.• • Grammy award winning artist Mariah Carey writes and records original ringtones for the Pepsi Cool Tones & Motorola Phones promotion Rice-A-Roni introduces a new line of whole-grain side dishes Pepsi Joins Bipartisan Alliance. Gatorade becomes the official sports drink of NHL. PepsiCo announces that it will be the official. National Hockey League and National Hockey League Players Association sign multi-year deal. • • • • • • • • • • • • . bottled water and snack categories. a rich.
purchase PepsiCo announces it will acquire New Zealand snack company Bluebird Food. 2005 Milestones : . Indra Nooyi named Chief Executive Officer of PepsiCo as of October 1. warm oatmeal with the crunchy texture of cold cereal. With lower calorie and lower fat benefits Pepsi signs 5-year sponsorship renewal with Major League Baseball Properties making Pepssco Official Soft Drink of Major League Baseball.8 million dollars in the American Heart Association Walk PepsiCo announced intent to acquire Naked Juice Company Federal Trade Commission clears PepsiCo for Naked Juice Co.• • • • • • • • • • • • • • • • Quaker Oats debuts its new Quaker Oatmeal Crunch. PBSG Parkwood and Frito-Lay headquarters associates raise more than $1. Frito-Lay launches new Baked!Tostitos Scoops! Tortilla chips. 2006 Frito-Lay debuts action cups Frito-Lay kicks of its nationwide rollout of LaydCTMs with 100% Pure Sunflower Oil Pepsi acquires IZZE beverage company Arby dETM s names Pepsi-Cola as its Food and Beverage Supplier Award winner Golden Corral restaurants and Pepsi announce a multiyear agreement making Pepsi the chamdETNISpreferred beverage supplier in all locations Grandmas Cookies releases 2 limited-edition dE-fall favorite flavored Spiced Molasses and Fall Fudge Chip Cold Stone Creamery announces a multi-year agreement making Pepsi its exclusive beverage supplier Frito-Lay North America signed agreement with the Alliance for a Healthier Generation for a new policy for selling our foods in schools.
PepsiCo launches “Smart Spot” symbol in Canada Tropicana Teams With Weight Watchers to Offer Tropicana Light n Healthy as Part of ‘Points’ Program Pepsi Lime and Diet Pepsi Lime Launch Tropicana Twister Soda Launched in April The Fuddruckers restaurant chain signed a 7-year. packaging and advertising PepsiCo Celebrates 40th Anniversary PepsiCo International announced the appointment of Pioneer Foods. Tropicana has launched ‘Tropicana Sensations’. a new line of premium fruit juices in Spain PepsiCo launches Quaker Milk Chillers Gatorade Partners with NFL to Educate High School Football Coaches on Proper Hydration During Practice • • • • • • • • • • • . 5.6 million gallon agreement with Pepsi-Cola North America to serve Pepsi products Pepsi-Lipton Tea Partnership Announces New Lipton Original Iced Tea and New Lipton Iced Tea. creating a full-flavor cola taste with only one calorie Frito-Lay Brings Wasabi Funyuns to Continental United States Quaker snack bars re-launched with new branding.• • • • • • • • Frito-Lay introduces Doritos Black Pepper Jack Diet Sierra Mist becomes Sierra Mist Free SoBe Launches Sugar-Free No Fear. Reformulated Ready-to-Drink Teas Hit Store Shelves Pepsi-Cola North America adds to its portfolio of Dole 100% juices K” Ruby Red Grapefruit K” as well as a new line of 50% juice beverages called Dole Lights. Gatorade introduces Gatorade Endurance Formula Pepsi-Cola North America announced it will add SplendaA*) brand sweetener to a newly reformulated Pepsi ONE. a leading South African food and beverage company. as its franchisee in the Republic of South Africa.
C Pepsi Latte Launches in Thailand Tropicana FruitWise Campaign Launches 2004 Milestones : Frito-Lay aCTM s 24-count Multi-Sack variety pack won the Institute of Packaging Professional’s (IoPP) Integrity Award. a Quebec-based Pepsi bottler. and The Original SoupMan PepsiCo Donates $2 Million to Pakistan Earthquake Victims PepsiCo Launches New Samba Drink in Australia Pepsi-Cola North America Launches MDX Energy Soda Pepsi Partners with Harvey’s.• • • • • • • • • • • • • • • • • • Pepsi-Cola North America Launches Mountain Dew Pitch Wack II Quaker Introduces Weight Control Instant Oatmeal Diet Pepsi Presents the NFL Rookie Challenge Winner Receives Superbowl Tickets for Life Tropicana Launches All Fruit Smoothies Pepsi is chosen as the exclusive beverage provider for Soup Kitchen International. one of the industry aCTMS top awards. under its Nobby’s brand PepsiCo Health & Wellness Launches Everyday Smart Moves Magazine PepsiCo. at this yeardETMs AmeriStar Packaging Awards Frito-Lay Introduces Doritos Black Pepper Jack Diet Sierra Mist Becomes Sierra Mist Free Pepsi Bottling Group (PBG) Pepsico biggest bottler bought Phil Gaudreault et Fils Ltee. Swiss Chalet and Milestone’s Restaurants PepsiCo “Twistos” Croutons Launched in Russia Gatorade Launches Propel Calcium . SoBe Launches Sugar-Free No Fear PepsiCo Launches ‘Smart Spot” Symbol in Canada • • • • • . Inc.First CalciumEnriched Fitness Water Frito-Lay Launches Quaker Oats in India Walkers to Launch New Beef Jerky Product in the U. D.K. Cindy Crawford and KaBOOM Build First Smart Spot Playground in Washington.
The child will receive $50. making Pepsi the official soft drink. Pepsi stuff Campaign kicks-off in Canada Frito-Lay finds winner of Would You Name Your Baby HortondC11 search celebrating the birthday of its Ruffles brand. Frito-Lay announces new line of snacks made with organic ingredients called Natural Snacks. Gatorade introduces Gatorade Endurance Hydration Formula a specialized sports drink to meet the needs of endurance athletes. Dew LiveWire.000 college tuition fund from Frito-Lay. Pepsi-Cola signs an exclusive four-year sponsorship deal with the Canadian Hockey Association. Quaker Chewy introduces Quaker Chewy Wholesome Favorites and Quaker Chewy Trail Mix Gatorade unveils In-Car Hydration System for NASCAR Drivers. 2003 Milestones : Pepsi-Cola launches Sierra Mist nationally. an orange drink. Pepsi announces four-year sponsorship agreement with the UK Football Association. beverage and food units in an . the business that will unite all international snack. Frito-Lay introduces Quaker Chewy Cookies & Milk granola bars and Quaker Fruit & Oatmeal cereal bars Frito-Lay Canada eliminates trans fats from chips and launches a line of All Natural and Organic products Pepsi-Cola to launch Pepsi Edge. SoBe sponsors U. this summer.S. carbohydrates and calories than regular cola.• • • • • • • • • • • • • • • • • Frito-Lay launches Doritos Edge and Tostitos Edge line extensions with 60% fewer carbohydrates. PepsiCo creates PepsiCo International. Pepsi announces plans to launch Mt. Open Snowboarding Championships. PepsiCo launches “Get Active/Stay Active” program. the first full-flavored cola with 50% less sugar.
” a green-tinted carbonated soft drink with caffeine and ginseng.” It is the brand’s first major campaign shift since 1999 and highlights how Pepsi goes with everything from food to fun. Coffee Company and PepsiCo. Tropicana introduces Tropicana 100% Juice Blends. Mexican-American singer and actress. a joint venture between Starbucks. Green. introduces Starbucks DoubleShot Quaker Oatmeal this year celebrates the 125th anniversan. Tropicana Pure Premium announces sponsorship of Disney’s award-winning show The Lion King TropicariaAg Pure PremiumAS introduces 14-oz. is launched under SoBe’s New Age beverage line in April The North American Coffee Partnership (NACP). canisters that truly go anywhere Gatorade introduces new Gatorade ICE in three flavorsOrange. Lime and Strawberry. Inc. It was created in 1960s to help performance of Florida Gators football team and now is the leading sport drink. singleserve resealable ‘bottle you can take with you for the on-thegoconsumers. Pepsi unveils a new tagline: “Pepsi. Gatorade turns 35. • • • • • • • • • • . of the nation’s number-one-choice for a nutritious. Diet Pepsi has a new look “Mr. 2002 Milestones : Frito-Lay introduces Go Snacks. Quaker rolls out new Oatmeal Breakfast Squares. and Velasquez. Pepsico Cola trademark turns 100 years old. Pepsi Vanilla is launched in the United States. It’s the Cola. PepsiCo releases a Spanish-language “Power of One” television commercial starring Puerto Rican singer and actor. Ponce.• • • • • • effort to drive faster growth and improved profitability around the world. hot breakfast cereal.
P. Tostitos. bottles. and Cheetos. health-conscious adults in four lightly sweetened varieties including B-Power.Mango. Starbucks unveils white vanilla and coconut crA-me Frappuccino.. TX enter into an agreement to promote nutrition. . (on pepsico. PepsiCo announces $5 billion share repurchase program.TV spots designed to capture the essence of children’s needs.. into one new division — PepsiCo Beverages and Foods North America.. Tropical and Citrico. Essentials target active. Xtremo. M. Aquafina debuts new line of great-tasting enhanced waters. fitness and wellness Dole Beverages enters chilled orange juice business as it launches packages. M. PepsiCo reorganizes to unite all North American beverage operations.D. Frito-Lay announces plans to introduce Lay’s Reduced Fat chips and Cheetos Reduced Fat snacks. of Cooper Concepts Inc. Calcium+.H.ci-L _-afges. Tropicana and Gatorade.• • • • • • • • • • • • • • • • New line of Gatorade brand drinks. Brand Pepsi has a new look. Daily C and Multi-V in 20-oz. comes in three new flavors . a division of the renowned Cooper Aerobics Center in Dallas. (CCI). Quaker’s Nutrition for Women team has developed a Food Guide Pyramid for Women as well as an online nutritional assessment. Aquafina. including Pepsi-Cola. Galaxy Nutritional Foods launches Ultra Smoothies made with Tropicana juices PepsiCo publishes Health and Wellness Philosophy.com) Frito-Lay announces it is eliminating trans fats from Doritos. new flavors and . Tropicana has new ad campaign for Tropicana Pure Premium Healthy Kids . PepsiCo and Kenneth Cooper.
Inc. coolers and other retail outlets throughout the United States. to help consumers turn healthy habits into life-long change. Tropicana Pure Premium. a program that encourages kids and their families to be more physically active. It is Mountain Dew’s first line extension since the introduction of Diet Mountain Dew in 1988. Nooyi as a director and gave her the additional title of president of PepsiCo in addition to CFO • • • • • • .300 billion fresh oranges squeezed since the company began making country’s first ever mass distributed. TX.. A natural juice-based product. filling drink that delivers nutrition. motivational messages and coaching advice. taste and convenience. not-from-concentrate juice in 1947 Tropicana introduces Smoothies.. Pepsi-Cola launches the bold new Mount. elected Steven S Reinemund chairman of the board and chief executive officer.” Tropicana Pure Premium and Quaker Oatmeal launch the Heart and Soul Mates Support Network featuring nutrition tips. “The Joy of Pepsi. 2001 Milestones : Pepsi-Cola Company launches Dole single-serve juices in rending machines. smoothies combine fruit juices and non-fat yogurt into a smooth. May 2 -The Board of Directors of PepsiCo. and Internet ads PepsiCo introduces Marathon Kids.Dew Code Red nationwide. succeeding Roger Enrico who will become vice chairman. So alive.• • • • Beyonce Knowles has joined the Pepsi family and will collaborate with Pepsi two new TV commercials.” Tropicana celebrates a company milestone . Pepsi-Cola’s flagship brand will have new tagline. The program debuts in Dallas.—. radio — io. The board also elected liidra K. Tropicana introduces a new campaign with the tag line “So pure.
SLAM. whose highly • • • • • • . fruit puree along with soymilk and soy protein. PepsiCo merges with The Quaker Oats Company.” Regular and diet versions of the crisp new cola with lemon are entering retail outlets in selected U. the biggest web navigation company. a web site for merchandise. Tropicana Pure Premium Low Acid orange juice makes official debut atTropicana 400 Diet Sierra Mist is Introduced 2000 Milestones : Pepsi-Cola revives its “Pepsi Challenge” advertising campaign. markets. video games. creating a $25 billion food and beverage company focused on the rapidly growing consumer demand for convenience. The North American Coffee Partnership launched Caramelflavored bottled Frappuccino Coffee Drink .• • • • • • • • • Frito-Lay introduces Lay’s Bistro Gourmet potato chips. PepsiCo. Challenge includes Pepsi One and Diet Coke as well as regular cola. Aquafina brand bottled water becomes the best-selling brand of single-serve bottled water in US retail channels.the sixth flavor addition to its popular line of ready-to-drink coffee. lemon/lime soda. Pepsi-Cola Company introduces a “Pepsi Twist. On August 2. in a joint venture with Galaxy Foods Co. made with juice. will introduce an icy smoothie soy milk-and-fruit drink..S. is launched in Italy. PepsiCo acquires Tasali Foods. apparel and sports is launched in joint promotion with Yahoo Pepsi-Cola launches “Sierra Mist” a caffeine-free. PepsiStuff. discounts and digital music files from biggest names in movies. Saudi Arabia’s leading snack company. music.com. Tropicana. Inc. in a multimedia marketing campaign aimed at teens and campaign young adults. Pepsi-Cola teams up with Yahoo Inc.. reaches agreement to acquire a majority stake in South Beach Beverage Company. the orange brand Mirinda.
It is listed under the symbol PBG. Steve Reinemund named president of PepsiCo. Tropicana juices are entering the huge India market for the first time. begins trading on the New York Stock Exchange. Inc. PepsiCo completes the acquisition of a majority stake in South Beach Beverage Co PepsiCo sales are $20 billion and the company has 125. Spearheaded by Tropicana Asia Pacific.000 employees at year end PepsiColaunchesDiversity@work. Lipton introduces Iced Tea Green Tea with Honey and Diet Peach.• • • • innovative SoBe brand has made it one of industry’s most successful companies PepsiCo. In March. Pepsi launches “The Joy of Cola” advertising campaign. and The Quaker Oats Company reached an agreement to merge. The Pepsi Bottling Group. the world’s largest Pepsi bottler. orange juice will appear in the New Delhi and Bangalore markets Frito-Lay introduces a new corporate logo. PepsiCo and Suntory Limited signed an agreement to create a joint venture linking bottling networks in North Carolina and New York.” by TV Guide.http://www. Frito-Lay signs agreement with Oberto Sausage to be the exclusive distributor of the natural-style jerky. The new company. will be the third largest bottler in the Pepsi system. The $2. Pepsi Bottling Ventures. • • • • • • • • • • 1999 Milestones : Tropicana introduces two new calcium-fortified Pure Premium juices: Pure Premium Grovestand Calcium and Pure Premium Ruby Red Grapefruit Calcium. .com/ diversity website.3 billion public offering is among the biggest initial public offerings in stock market history.pepsico. Hallie Eisenberg “Joy of Cola” commercials named #6 of “Fifty Greatest TV commercials of all time.
one-calorie cola is first in United States with newly FDA approved sweetener SunettAk. (Purchase completed on Aug. Tropicana was founded in 1947 by Anthony Rossi. Pepsi-Cola announces breakthrough product: Pepsi One. The Frito-Lay Company purchases Smith’s Snackfood Company in Australia from United Biscuits Holdings. Frito-Lay becomes the snack chip leader in South and Central America as it enters a joint venture with Empreseas Polar SA of Venezuela. PepsiCo signs groundbreaking 10-year agreement with the YMCA of the USA through which both Pepsi-Cola and Frito-Lay will develop national and local marketing programs to support the organization’s many charitable efforts. Enrico donates his salary to provide scholarships for children of PepsiCo employees. great-tasting.. PepsiCo acquires Tropicana Products from Seagram Company Ltd. Pepsi introduces new look called the “Globe” which prominently features a 3-dimensional Globe against a blue ice backdrop.• • • • • • • • • • • 1998 Milestones : Pepsi-Cola introduces two-liter plastic bottle with built-in “grip handle” that makes it easier to grip and pour. Former Chairman and CEO Wayne Calloway dies on July 9th. He joined PepsiCo in 1967 becoming its Chairman and CEO in 1986. 26. The Pepsi Bottling Group (PBG) into public ownership. the biggest acquisition ever undertaken by PepsiCo.) In November the PepsiCo Board of Directors authorizes the company to convert a significant portion of its $7 billion company-owned bottling operations. Inc.” PepsiCo Chairman and CEO Roger A. Its major brand is Tropicana Pure Premium Juices. .
mass merchandisers and chain drug stores. Frito-Lay announces plans to buy the 104-year-old snack. International and domestic snack food operations combined into one business unit called Frito-Lay Company. Cracker Jack. • • • • • • • • • • . acquires Alimentos del Valle S. National roll-out of Aquafina bottled water.. PepsiCo stocks splits two-for-one. Tropicana Products. Inc. one of Spain’s leading chilled juice and soup companies. Chile’s second-largest snack company. a triangleshaped chip 1996 Milestones : Pepsi-Cola launches Pepsi World at “Pepsi Stuff’ unveiled.A.S. Pepsi-Cola domestic and international operations combined into Pepsi-Cola Company.• • • • • Frito-Lay acquires Barcel.” Pepsi-Cola North American bottling operations become a separate unit called The Pepsi-Cola Bottling Co. a candy-coated mix of popcorn and peanuts from Borden Foods Corp. Frito-Lay introduces Doritos 3D’s Tortilla Chips. 1997 Milestones : Pepsi-Cola introduces new advertising campaign with the theme “Generation Next. Pepsi-Cola kicks off the celebration of its 1998 100th Anniversary with first worldwide bottlers conference. Pepsi and Frito-Lay media buying is consolidated. Consumers save points for merchandise. held in Hawaii. PepsiCo products contribute more than any other packaged goods company to the sales growth in U. Frito-Lay acquires an expanded state in Tasty Foods Egypt. supermarkets.
Inc. Tricon Global Restaurants. 1995 Milestones : Pepsi-Cola introduces “Nothing else is a Pepsi” theme line. Shareholders receive one share in the new restaurant company. Done That.. Pepsi-Cola introduces “Nothing else is a Pepsi” theme line.” PepsiCo. The spin-off is completed October 6. linking existing and future Star Wars series with PepsiCo beverage. PepsiCo announces plans to spin off its restaurant businesses as an independent publicly-traded company. for every 10 shares they hold in PepsiCo. brand tortilla chips exceed $250 million. International retail sales.• • • • • • • • • • • • • • • Mountain Dew launches a massive beeper network called “The Mountain Dew Extreme Network.” Pepsi-Cola introduces Smooth Moos Smoothies. Filming of the world’s first commercial in space. 1997. Theme line is “Been There. and Lucasfilm Ltd.” The Pepsi Lipton Tea Partnership debuts new ad campaign emphasizing “There’s only one Original. Inc. PepsiCo is now a $20 billion company with approximately 140. Mountain Dew sponsors the Grammy Awards.000 employees worldwide. a line of low-fat dairy shakes. announce the largest promotional alliance in entertainment history. sell its food distribution company and focus on its core beverage and snack food businesses. • . Pepsi-Cola and MTV establish a partnership to develop international programming. Tried That. Roger Enrico succeeds Wayne Calloway as chief executive officer and chairman of the Board of Directors. global expansion nears 20 countries. marketing tie-ins and special events. Pepsi-Cola is top ad scorer in Super Bowl. Inc. snack foods and restaurant brands worldwide. Cosmonauts shoot a large blue Pepsi can in orbit outside the MIR Space station. cross promotions.
Rold Gold Fat Free Pretzels. • • • • • • • • .” The Pepsi Lipton Tea Partnership debuts new ad campaign emphasizing “There’s only one Original.” PepsiCo will introduce Lay’s brand potato chips in 20 markets throughout the world. China gets cheese-less Cheeotos. Ruffles Reduced Fat Potato Chips and Tostitos fat-free salsas and black bean dip brands. 7Up International launches 7UP Ice Cola. not the fat. 1994 Milestones : Pepsi-Cola is first major soft drink maker to begin producing and distributing its product in Vietnam Pepsi—Cola launches its sports drink All Sport. Pepsi-Cola licenses the Citrus Hill trademark from The Procter & Gamble Co. Masterpiece Original Brand Barbecue Sauce Original launches Lay’s Masterpiece brand Barbecue Flavor Potato Chips. Baked Lays is introduced. to launch a line of fountain juices and drinks. Frito-Lay tests Baked Tostitos. Theme line is “Been There. the first time a major snack-food brand will be produced in China for Chinese tastes. Campaign line is “Taste the fun.” Pepsi-Cola introduces Smooth Moos Smoothies. Mountain Dew sponsors the Grammy Awards. Tried That. It is sold in 2001. Done That. PepsiCo and Starbucks form the North American Coffee Partnership to jointly develop ready-to-drink coffee beverages. a new clear cola. Frito-Lay aggressively expands its low/no-fat snack segment. a line of low-fat dairy shakes. Pepsi-Cola International acquires Indian company. Doritos is introduced to the United Kingdom. marking the first time Lay’s has entered into a co-branding agreement.• • • • • • • • Pepsi-Cola is top ad scorer in Super Bowl. marking the creation of a new “global brand.C.” Frito-Lay and K. its first big bottling plant in Bombay.
4 billion. Within five months of launch. Pepsi introduces “The Cube. PepsiCo acquires East Side Mario’s Restaurants Inc. Pepsi-Cola introduces Aquafina bottled water into test market. the first fat free reduced sodium pretzel introduced by the company. which is sold in 1997. Pepsi returns to Broadway with the lighting of a spectacular new neon sign in Times Square.000 employees worldwide. PepsiCo sales reach $30. It sells the 40 units in 1997. Both PepsiCo beverages and snack food operating profits pass the $1 billion mark. Tortilla Thins breaks into the ranks of the 10 largest-selling snack chips in the U. Pepsi-Cola introduces freshness dating. Wake Forest University names its School of Business and Accountancy in honor of Wayne Calloway. • • • • • • • • • • • . that satisfies growing consumer demand for convenient large size soft drink packaging. PepsiCo acquires D’Angelo Sandwich Shops chain. Frito-Lay nationally launches new baked Rold Gold Fat Free Thins Pretzels.• • • • Reba McEntire becomes first celebrity to appear nationally on a Frito-Lay package. a soft drink with unique blend of sweeteners that delivers maximum cola taste in a no-sugar product. Pepsi-Cola International introduces Pepsi Max. Frito-Lay introduces Baked Tostitos brand Tortilla Chips. There are 470. Frito-Lay nationally launches Wavy Lay’s Original and Au Gratin flavors. making PepsiCo the third largest employer.” an innovative 24-can multipack. 1993 Milestones : Frito-Lay launches new Doritos brand Tortilla Thins.S After a 27-year absence.
Pepsi-Cola introduces a new logo. Ray Charles teams up with the Uh-Huh Girls. The slogan for Diet slogan Pepsi is modified to “You Got The Right One Baby. Frito-Lay presents network Lay’s/Ruffles advertising the first in 10 years. Pepsi-Cola introduces new “Gotta Have It” advertising theme and launches the “Gotta Have It” card. the leading manufacturer and marketer of mobile merchandising equipment. Frito-Lay enlists George Foreman for Doritos advertising.. Pepsi-Cola forms joint venture with Thomas J. to develop and market tea-based drinks. Frito-Lay and General Mills agree to merge snack food businesses in Europe.• • • • • • • • 1992 Milestones : PepsiCo purchases an equity interest in California Pizza Kitchen. its eighth in 93 years. Uh-Huh!” PepsiCo purchases an equity position in Carts of Colorado.Drink Pepsi.” Pepsi-Cola begins distribution of Lipton’s line of ready-todrink teas nationwide. Pepsi introduces new slogan “Be Young . Advertising features rap singer MC Hammer. Frito-Lay introduces Chee tos Paws Frito-Lay introduces Tostitos brand Restaurant-Style tortilla chips.Have Fun . Lipton Co. It is sold in 1995. It is sold in 1997. the leading manufacturer of chocolate and confectionery in Poland Snacks now include operations in 23 countries. 1991 Milestones : PepsiCo acquires an equity interest in Wedel SA. 1990 Milestones : • • • • • • • • . Inc. Frito-Lay introduces reformulation of Doritos brand Nacho Cheesier flavored tortilla chips. p Frito-Lay launches Sunchips. its first multigrain snack.
billion. two of the United Kingdom’s leading snack food companies. Renewed accord with the Soviet Union extends PepsiCo trade relationships.4 10. “Chase.000 employees. 1988 Milestones : Pepsi-Cola International enters a landmark joint venture agreement in India. It is the world’s largest selling snack chips brand.• • • • • • • PepsiCo acquires a controlling interest in Gamesa. airs during the Grammy awards and becomes the most-watched commercial in advertising history. PepsiCo enters top 25 of Fortune 500 ranking with sales of $15. The company has more than 300. PepsiCo signs the largest commercial trade agreement in history with the Soviet Union. PepsiCo profits exceed $1 billion for the first time. 1987 Milestones : • • • • • • • . Hostess Frito-Lay. 1989 Milestones : PepsiCo acquires Walkers Crisps and Smith Crisps. a major new partnership in Canada. it is number 23.” a four-part Pepsi ad featuring Michael Jackson in his first-ever episodic commercial. Frito-Lay advertising for Doritos brand tortilla chips features talk celebrity Jay Leno. Mexico’s largest cookie company. Pepsi-Cola runs first paid advertisement on Soviet TV during “Pozner in America. is formed with Hostess Foods in Canada. Worldwide retails sales of Doritos brand tortilla chips hit $1 billion.” a joint US-Soviet production. becoming the first large corporation to award stock options to virtually all full-time employees. PepsiCo acquires Smartfood ready-to-eat popcorn business. PepsiCo introduces SharePower Stock Optio program for all employees.
Beverage operations are combined under PepsiCo Worldwide Beverages. 1986 Milestones : Wayne Calloway becomes chairman of the Board of Directors and chief executive officer in May when Donald M.• • • “Mustang. Kendall retires. the leader in the quick service chicken market. The cassette. becomes the first ad ever to appear in a home video cassette. Shareholders approve reincorporation of PepsiCo in North Carolina.” becomes the largest-selling video ever.” a Diet Pepsi commercial. • • • • • • • • • • Chester Cheetah makes his prime-time television debut for Frito-Lay with a fully animated commercial for Cheeotos cheese flavored snacks. “ becomes new slogan for Mountain Dew. the third largest franchise soft drink operation outside the United States PepsiCo passes $10 billion in sales. . Colonel Sanders began franchising the company in 1952. PepsiCo is listed on the Tokyo stock exchange. Inc. “Dew it Country Cool. in 1997. PepsiCo purchases Kentucky Fried Chicken. PepsiCo stock splits three-for-one. The corporation is reorganized and decentralized. Machine. snack food operations are combined under PepsiCo Worldwide Foods. KFC was founded by Colonel Harland Sanders. “Top Gun. KFC is spun off along with Pizza Hut and Taco Bell businesses as Tricon Global Restaurants. David Bowie and Tina Turner. Frito-Lay pioneers the use of hand-held computers for marketing. PepsiCo purchases Seven-Up International.
Wayne Calloway becomes president of PepsiCo.5 billion. with singers Lionel Richie and Tina Turner and actor Michael J. Diet Pepsi is reformulated with 100% NutraSweet. PepsiCo Board of Directors visits the People’s Republic of China to mark the opening of Pepsi’s second bottling plant in Chi Bottling in China.• • • • • • Diet Pepsi gets a new logo. 1985 Milestones : PepsiCo is now the largest company in the beverage industry. is added in Mexico. 1984 Milestones : PepsiCo is restructured to focus on its three core businesses: soft drinks. The cola war takes “one giant sip for mankind. among others. PepsiCo’s first line of sweet snacks. Pepsi distributes products in China. appearing during the Goodwill Games.000 employees. Pepsi’s successful “Entertainment Marketing” strategy is extended. Frito-Lay introduces Santitas brand restaurant style tortilla chips. Pepsi-Cola products are available in nearly 150 countries and territories around the world. The company has revenues of more than $7. Texas. Pepsi-Cola sponsors the first Western-produced consumer commercial in the Soviet Union. Fox. Snack food operations are in 10 international markets. Sonrics.” when a Pepsi “space can” is successful tested aboard the space shuttle. Transportation and sporting goods businesses are sold. snack foods and restaurants. • • • • • • • • • • . more than 137. Pepsi-Cola acquires Mug Root Beer. Frito-Lay expands into new headquarters in Plano.
PepsiCo and China reach agreement to manufacture soft drinks. Inauguration of the first Pepsi-Cola operation in China. 1983 Milestones : The Bottler Hall of Fame is established to recognize the achievement and dedication of international bottlers. Tostitos brand crispy round tortilla chips are introduced by Frito-Lay. are introduced. PepsiCo launches PepsiCo Food Systems (PFS). 1981 Milestones : PepsiCo passes $7 billion in sales. PFS is sold to AmeriServe in 1997. Lay Award of Excellence established at FritoLay to recognize world-class selling excellence.• • • Slice and Diet Slice. the first major soft drinks with fruit juice. its restaurant supply company. are introduced. Pepsi becomes “The Choice of a New Generation. the first major brand caffeine-free colas. Reach for slogan a Mountain Dew. “Give me a Dew” succeeds the .” • • • • • • • • • • • • . “Dew It to It.” theme is incorporated to brand Mountain Dew. making PepsiCo one of the most advanced companies in the area of employee health and fitness. 1982 Milestones : Pepsi Free and Diet Pepsi Free. PepsiCo Fitness Center is completed...” Herman W. with agreement production beginning in 1982. Pepsi-Cola makes advertising history as Michael Jackson and his brothers usher in a new generation of Pepsi-Cola advertising in two of the most eagerly-awaited television commercials featuring music marketing. sloan “Reach for the Sun. Frito-Lay begins nutritional labeling on a national basis ”Pepsi’s got your taste for life(“ is the new campaign.
PepsiCo now has 111. Inc. Pizza Hut was founded in 1958 by Dan and Frank Carney. theme line is changed to “Reach for the Sun.” Pepsi introduces twelve-pack cans. Reach for Mountain. in 1997.• • • • • 1980 Milestones : PepsiCo Food Service International (PFSI) is formed to focus on overseas development of restaurants. First presentation of the international Donald M. 1979 Milestones : Opening of PepsiCo Research and Technical Center in Valhalla.Dew. attitude of an increasingly positive America “Hello Sunshine” campaign remains basically intact. PepsiCo reaches $5 billion in sales. Inc. N. PepsiCo’s international snack food operations continue to grow. It is spun off along with Pizza Hut and KFC businesses as Tricon Global Restaurants. Taco Bell was established in the mid 1960s by Glen Bell.000 employees. Frito-Lay begins nationwide roll-out of Grandma’s brand cookies. Later becomes YUM. Garden designer Russell Page (1906-1985) begins to extend the gardens at PepsiCo. It is now larger than Frito-Lay at the time of its merger with Pepsi-Cola Pepsi’s new campaign. 1977 Milestones : PepsiCo acquires Pizza Hut. Kendall Bottler-of the-Year Award. “Catch that Pepsi Spirit!” reflects the upbeat campaign. It is spun off along with Taco • • • • • • • • .Y. 1978 Milestones : Taco Bell is acquired.
000 employees Pepsi Light. later called PepsiCo Foods International (PFI) and subsequently named Frito-Lay International.• • • • • Bell and KFC businesses as Tricon Global Restaurants. in 1975.” The third Mountain Dew slogan appears “Put A Little Yahoo in Your Life. feelin’ free. “Hello Sunshine” becomes the slogan for Mountain Dew 1974 Milestones : PepsiCo sales pass the $2 billion mark. is established to market snack foods around the world. introduced in Dallas. consumers select Pepsi-Cola as the best tasting cola. Pepsi-Cola becomes the first American consumer product to be produced. Individualism flourishes. Advertising campaign is “Have a Pepsi day!” “Puppies. Tex. Around the nation. Pepsi-Cola becomes the single largest selling soft drink brand sold in U. becomes a national campaign. plays it back as “Join the Pepsi people. 1975 Milestones : PepsiCo has 49.S.” becomes one of America’s bestloved ads. 1973 Milestones : Foods International. in 1997. 1976 Milestones : The Pepsi Challenge. PepsiCo stock splits three-for-one. supermarkets. Inc. is introduced as an alternative to traditional diet colas. with a distinctive lemon taste. PepsiCo adopts Code of Worldwide Business Conduct.” • • • • • • • • . PepsiCo passes the $3 billion mark in sales. Pepsi advertising picks up on the movement. marketed and sold in the former Soviet Union.
Andrall E. 1982. acquired by Pepsi-Cola in 1964. plays it back as “Join the Pepsi people.” The third Mountain Dew slogan appears “Put A Little Yahoo in Your Life. Individualism flourishes. 1971 Milestones : PepsiCo Chief Executive Officer Donald M. Pearson is appointed president of PepsiCo. Pepsi advertising picks up on the movement. switches its advertising and package graphics from hillbillies to actionoriented scenes. marketed and sold in the former Soviet Union.S. Lay. feelin’ free. a position he holds until his retirement in 1984. PepsiCo is given exclusive rights to import Stolichnaya Russian vodka in the U. 1973 Milestones : Foods International. Pepsi-Cola becomes the first American consumer product to be produced.S. is established to market snack foods around the world. Sales climb and Mountain Dew will become one of the 10 best-selling soft drinks in the United States Don Kendall announces agreement making Pepsi-Cola the first foreign product sold in the then U. • • • • • • • • . Lay maintains an active role in the corporation until his death December 6. Sales climb and Mountain Dew will become one of the 10 best-selling soft drinks in the United States. acquired by Pepsi-Cola in 1964. Kendall assumes the position of chairman of the Board of Directors on the retirement of Herman W. later called PepsiCo Foods International (PFI) and subsequently named Frito-Lay International.” 1972 Milestones : Mountain Dew. switches its advertising and package graphics from hill scenes.• • 1972 Milestones : Mountain Dew.S.R. 1974 Milestones : PepsiCo sales pass the $2 billion mark.
Mountain Dew changes its slogan to “Get That Barefoot Feelin’ Drinkin’ Mountain Dew. Pepsi’s got a lot to give.S. 1982.R. modem Pepsi-Cola packaging using red. PepsiCo moves from New York City to new world headquarters in Purchase. Pearson is appointed president of PepsiCo. 1969 Milestones : Bold. 1970 Milestones : PepsiCo sales pass the $1 billion mark. W.” becomes the advertising theme.S. 1971 Milestones : PepsiCo Chief Executive Officer Donald M. more than one new plant a year.000 employees. Frito-Lay introduces Funyuns brand onion flavored snacks.” • • • • • • • • • • • • . It is divested in 1985. a top name in sports equipment. Lay maintains an active role in the corporation until his death December 6. Frito-Lay begins a program of expansion. recyclable. the company opens. Edward Durrell Stone (1902-1978). plastic bottles.C.Y. Pepsi introduces the industry’s first two-liter bottle. Lay.S. PepsiCo is given exclusive rights to import Stolichnaya Russian vodka in the U.• Don Kendall announces agreement making Pepsi. Andrall E. The new corporate headquarters feature a building by one of America’s foremost architects. set on a campus of 144 acres amid an outdoor sculpture garden.Cola the first foreign product sold in the then U. The company has 36. N. Wilson Sporting Goods. Fritos is introduced as Frito-Lay’s new advertising mascot. on average. Kendall assumes the position of chairman of the Board of Directors on the retirement of Herman W. Pepsi is the first company to respond to consumer preference with lightweight. “You’ve got a lot to live. a position he holds until his retirement in 1984. Over the next decade. white and blue is using introduced. joins PepsiCo.
Donald M. Chairman and Chief Executive Officer of Frito-Lay. Inc. joins PepsiCo. • • • • Pepsi in India . Kendall is president and chief executive officer. Kendall. and the H.Lay. Lay Company. introduces a new theme: “Taste that beats the others cold.S. W. Pepsi pours it on!” 1966 Milestones : Doritos brand tortilla chips are introduced. a premier transportation company. Frito-Lay. President and Chief Executive Officer of Pepsi-Cola and Herman W. “Come Alive! You’re in the Pepsi Generation” campaign that named and claimed a whole generation (1963-67). They are destined to become the most popular snack chip in the U. a New Bern. Pepsi-Cola was created in the late 1890s by Caleb Bradham.• 1968 Milestones : North American Van Lines (NAVL). Pepsi enters Japan and Eastern Europe. 1967 Milestones : Pepsi Generation advertising. also in 1932. Inc. founded by Herman W. Lay. founded by Elmer Doolin in 1932.C. NAVL remains a strodng contributor to PepsiCo until it is divested in 1984. The new company reports sales of $510 million and has 19. through the merger of the two companies.000 employees. Herman Lay is chairman of the Board of Directors of the new company. is founded by Donald M. N. pharmacist. was formed by the 1961 merger of the Frito Company. 1965 Milestones : PepsiCo.
” In 2003. the ban was lifted. Pepsi gained entry to India in 1988 by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIL) and Voltas India Limited. Coke and PepsiCo opposed the move. Othersclaim that firstly Pepsi was banned from import in India. a nongovernmental organization in New Dehli. in 1970. the Centre for Science and Environment (CSE). this was the European standard for water. arguing that lab tests aren’t reliable enough to detect minute traces of pesticides in complex drinks. CSE found that the Indian-produced Pepsi’s soft drink products had 36 times the level of pesticide residues Permitted under European Union regulations. contained toxins including lindane. for having refused to release the list of its ingredients and in 1993. with Pepsi arriving on the market shortly afterwards. backed up CSE’s findings and a government-appointed committee is now trying to develop the world’s first pesticide standards for soft drinks. in 2004. Tested products included Coke. Mirinda. Pepsi. But an Indian parliamentary committee.By most accounts. not for other drinks. including multinational giants PepsiCo and Coca-Cola. DDT.Coca Cola and PepsiCo angrily denied allegations that their products manufactured in India contained toxin levels far above the norms permitted in the developed world. 2004. CSE said it had tested the same products in the US and found no such residues. These controversies are a reminder of “India’s sometimes acrimonious relationship with huge multinational companies. said aerated waters produced by soft drinks manufacturers in India. Thumbs Up. Sprite. a breakdown of the immune system and cause birth defects. Limca.” Indeed. However. some argue that Coke and Pepsi have “been major targets in part because they are wellknown foreign companies that draw plenty of attention. No law bans the presence of pesticides in drinks in India. India’s Supreme Court ruled that both Pepsi and competitor Cocola must label all cans and bottles of the respective soft . This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed. Coca Cola’s 30 times. Fanta. On Decernee—7. Seven Up. malathion and chlorpyrifos —pesticides that can contribute to cancer. Pepsi bought out its partners and ended the joint venture in 1994.
and computers. India has 850 million potential customers. Pepsi has also been alleged to practice “water piracy” due to its role in exploitation of ground water resources resulting in scarcity of drinking water for the natives of Pudussery panchayat in the Palakkad distict in Kerala. the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary (Chakravarty. T o punish Coca-Cola’s principal bottler. Coke and Pepsi together hold 95% market share of soft-drink sales in India. 43). Pepsi has also had to take on Indian partners. a Congress Party stalwart and longtime Gandhi supporter. with disposable income to spend on cars. India. Local residents have been pressuring the government to close down the Pepsi unit in the village. To obtain the license for India. Indian bottlers will get to serve a market that is expanding rapidly Pecauise of competition. VCRs. These domestic producers have little incentive to expand their plants or develop the country’s potentially enormous market . when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. In the meantime. As of 2005. 150 million of whom comprise the middle class. now left without both Coca-Cola and Pepsi.Both companies continue to maintain that their products meet all international safety standards without yet implementing the Supreme Court ruling. and the Indian consumer benefits from the competition fibm abroad and will pay lower . In the end. all parts involved seem to come out ahead: Pepsi gains access to a potentially enoalTys market.drinks with a can’§itrner warning after tests showed unacceptable levels of residual pesticides. and it had to agree to help the Indian government to initiate a second agricultural revolution. India. Coca-Cola controlled the Indian market until 1977. Pepsi had to export $5 of locallymade products for every $1 of materials it imported. Some analysts reason that the Indian market may be more lucrative than the Chinese market. became a protected market. Coca-Cola balked and withdrew from the country. India’s two largest soft-drink producers have gotten rich and lazy while controlling 80% of the Indian market. The Indian middle class is growing at 10% per year.
Although the financial performance of both these companies in India has not been creditable so far. According to surveys conducted by many market research agencies. Voltas sold all its shares to Pepsi while PAIC. bottling and exports activities as Pepsi Foods Ltd. local soft drink manufacturers increased the size of their bottles by 25% without raising costs. Surprisingly.Ltd. a popular softdrink brand in western India to consolidate its market share. April 21. Pepsi now holds over 40 . From Joint Venture to Fully-Owned Subsidiary Pepsi is no longer a joint venture company with its Indian partners. the new company is also engaged in beverage manufacturing. Pepsi made a offer to both Voltas and PAIC to buy their equity at ‘attractive’ terms. The company in recent years has not only bought over bottlers in different parts of India but also bought Dukes. with total accumulated losses close to Rs. was forced to pull out and now it holds less than 1 percent of the total equity in Pepsi Foods Ltd. a wholly owned subsidiary of PepsiCo International. action against Pepsi for not following its commitments. Even before the first bottle of Pepsi hit the shelves. being a public enterprise.350 crore (except small surplus in 1996). It now handles 28 bottling plants with a sales turnover of Rs 500 crores which is higher than Pepsi Foods’s turnover of Rs. 1997). (The Financial Express. All the new investments by the PepsiCo International have been channelised through this new venture. it has taken full control of Pepsi Foods. and Pepsi is also no longer restricted by its commitment to export 50 percent of its turnover.375 crore in 1996. Taking full advantage of liberalised policies. the Indian government has given more concessions to it in the postliberalisation period.prices. it has allowed Pepsi to increase its turnover of beverages component to beyond 25 percent. It has also shrewdly consolidated its position through aggressive marketing and advertising in India. yet it has been successful in achieving significant market share and brand royalty in India. In 1994. Recently the government also allowed PepsiCo to set up a new company in India called PepsiCo India Holdings Pvt. Instead of taking strict. For instance.
as geographical area i. Vice-President. One should expect the state machinery to intervene and enforce these commitments on Pepsi. PEPSI COMPANY IN UTTAR PRADESH Uttar Pradesh. This experience of eight years clearly shows that Pepsi.94. at the same time it is not realized that there is a vast difference between the purchasing power of an average Indian and North American as it takes an Indian 1. 1996). PepsiCo International has been focusing more on India where the consumption of soft drinks is expected to increase many-fold which is only three ounces per person flow as compared to 200 ounces in Europe and over 300 ounces in North America. there is a total silence on the part of state machinery. The Central and Eastern regions are know as UPCOBO( Uttar Pradesh Company Owned Both Operations) whereas western region is known as FOBO(Franchise Owned Bottling Operation) . the company’s beverage business grew 50 percent. At the international level. well ahead of the market which expanded by 20 percent. has broken promises. totally preoccupied with selling soft drinks in India. it takes less than 5 minutes. “We have single. Marketing.416sq. and Pepsi. which has spread of two 2. But. Surprisingly. Western.percent share in Indian soft drink market.44% of total population still lives in rural area of the state. In 1995 alone.e. The responsibility of implementation of commitments cannot be left to Pepsi alone. Km.5 hours of work to be able to buy a bottle of Pepsi whereas for a North American. Another important recent shift in Pepsi’s marketing strategy has been its focus on Cola over other non-Cola brands. (Business India.9% of India’s total geographical area and 16. Central and Eastern region. Pepsi company has divided North India in three regions viz. about 8.mindedly focused on brand Pepsi” admits Rishi. January 15-28.
e.P.UPCOBO has five warehouseLucknow. . Gorakhpur.The company has three bottling units (COBO) in Uttar Pradesh on at Satharia (Allahabad). operates it’s direct routes ony in two cities i. The rest of area is covered through indirect routes of distribution. another at Kanpur Dehat and third at bajpur. Kanpur. The company in U. Direct routes in markets area where Pepsi supplies its products through the warehouse vans . Warehouse are mainly for storing finished Pepsi products from where the distribution takes place through direct and indirect routes. Where indirect routes cover those market area where the company appoints it’s distribution who supply in the market. Allahabadand Bareilly. Luck now and Kanpur .
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