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Digital Diaries 4 Results Summary

Digital Diaries 4 Results Summary

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The results of the Digital Diaries study carried out for Internet security company AVG. This is part of an on-going study looking at how technology is changing childhood. The latest instalment featured kids aged 10-13 in ten countries and found that on average children 'graduate' onto mainstream, adult social networks at 11.
The results of the Digital Diaries study carried out for Internet security company AVG. This is part of an on-going study looking at how technology is changing childhood. The latest instalment featured kids aged 10-13 in ten countries and found that on average children 'graduate' onto mainstream, adult social networks at 11.

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Published by: Rabbit on Nov 14, 2011
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07/10/2013

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AVG Digital Diaries Four - 10 to 13 year olds
Key results - 4000+ parents
Less than one in ten (8%) parents thinks their 10-13 year old knows the most about the
Internet in their households. American (78%) and German (77%) parents are most likely
to believe they are the most knowledgeable, compared to 17% of Australian parents who
credit their kids with knowing the most. Dads (87%) are significantly more likely to
consider themselves Internet experts than Moms / Mums (58%).
Half (50%) of parents in the English speaking countries and 44% of parents overall have
logged into their kids’ social media profile. In the US, 61% have done so, compared to
only 9% in Japan. Overall, mothers (49%) are more likely to go into their kids’ social
media profiles than Fathers (40%)
Six in ten parents have accessed their kids’ PCs to see what they are up to online. US
(72%) and Canadian (67%) parents are most likely to have done so
Two-thirds of parents know their kids’ passwords. In the US, that rises to 78%. Mothers
(69%) are more likely to know the password than Fathers (61%)
A majority of 10-13 year old kids in every country except New Zealand and (significantly)
Japan have their own PC.In the UK, most 10-13 year olds have the PC in the privacy of their
own bedroom. Australia is the one country where it is more likely to be in the living room
50% of 10-13 year olds in the English speaking countries and 44% of 10-13 year olds
overall now use social media on their mobile phones. This varies from 56% of American
kids to 14% of Japanese kids
58% of 10-13 year olds have accessed a ‘mainstream’ social network. Italy (67%), Spain
(64%), Canada (64%), the UK (62%) and US (62%) all have significant numbers of 10-13
year olds on social sites such as Facebook and Twitter. By comparison, only 9% of
Japanese pre-teens and early teens can be found on these sites.
The age at which 50%+ of kids have graduated onto mainstream sites is 10 in Italy and
Spain, 11 in the US, UK, Canada, France, Australia, New Zealand, 12 in Germany.
Q1.1 Texting their
friends on mobile
phones: How many
hours a week would
you say your kids
spend on?
Country Country Country Country Country Country Country Country Country Country Country
Total UK USA
Australi
a
New
Zealand
Canad
a
Japan
Czech
Republic
Germa
ny
France Spain Italy
Total 4272 401 400 400 401 400 401 267 400 401 400 401
0 - 2 hours per week 1811 202 116 173 171 101 72 185 205 134 231 221
42% 50% 29% 43% 43% 25% 18% 69% 51% 33% 58% 55%
3 - 4 hours per week 494 61 75 41 39 42 15 22 43 65 25 66
12% 15% 19% 10% 10% 11% 4% 8% 11% 16% 6% 16%
5 - 6 hours per week 223 30 30 17 24 23 4 12 12 22 10 39
5% 7% 8% 4% 6% 6% 1% 4% 3% 5% 3% 10%
7 - 8 hours per week 132 15 19 9 15 20 5 4 13 7 7 18
3% 4% 5% 2% 4% 5% 1% 1% 3% 2% 2% 4%
9 - 10 hours per week 71 8 13 2 5 11 1 4 12 8 3 4
2% 2% 3% 1% 1% 3% *% 1% 3% 2% 1% 1%
11+ hours per week 141 18 32 6 21 28 1 2 6 9 4 14
3% 4% 8% 2% 5% 7% *% 1% 2% 2% 1% 3%
Does not use 1400 67 115 152 126 175 303 38 109 156 120 39
33% 17% 29% 38% 31% 44% 76% 14% 27% 39% 30% 10%
Key result - 67% of kids across all countries use SMS, with British (83%) kids being the
most active
Q1.2 Social media via
their mobile phones:
How many hours a
week would you say
your kids spend on?
Country Country Country Country Country Country Country Country Country Country Country
Total UK USA
Australi
a
New
Zealand
Canad
a
Japan
Czech
Republic
Germa
ny
France Spain Italy
Total 4272 401 400 400 401 400 401 267 400 401 400 401
0 - 2 hours per week 1183 132 117 136 127 91 40 93 83 87 145 132
28% 33% 29% 34% 32% 23% 10% 35% 21% 22% 36% 33%
3 - 4 hours per week 299 41 40 26 27 31 8 14 30 32 19 31
7% 10% 10% 7% 7% 8% 2% 5% 8% 8% 5% 8%
5 - 6 hours per week 162 17 22 15 15 13 6 11 14 10 15 24
4% 4% 6% 4% 4% 3% 1% 4% 4% 2% 4% 6%
7 - 8 hours per week 110 14 18 8 9 19 0 5 11 5 7 14
3% 3% 5% 2% 2% 5% 0% 2% 3% 1% 2% 3%
9 - 10 hours per week 61 6 13 4 3 13 0 1 5 5 6 5
1% 1% 3% 1% 1% 3% 0% *% 1% 1% 2% 1%
11+ hours per week 80 12 13 5 6 11 2 1 4 5 8 13
2% 3% 3% 1% 1% 3% *% *% 1% 1% 2% 3%
Does not use 2377 179 177 206 214 222 345 142 253 257 200 182
56% 45% 44% 52% 53% 56% 86% 53% 63% 64% 50% 45%
Key result: 50% of 10-13 year olds in the English speaking countries and 44% of 10-13 year
olds overall now use social media on their mobile phones. This varies from 56% of
American kids to 14% of Japanese kids
Q1.3 Social media via
PCs: How many hours a
week would you say
your kids spend on?
Country Country Country Country Country Country Country Country Country Country Country
Total UK USA
Australi
a
New
Zealand
Canada Japan
Czech
Republic
German
y
France Spain Italy
Total 2002 401 400 400 401 400 0 0 0 0 0 0
0 - 2 hours per week 585 122 102 134 114 113 0 0 0 0 0 0
29% 30% 26% 34% 28% 28% 0% 0% 0% 0% 0% 0%
3 - 4 hours per week 375 75 75 66 76 83 0 0 0 0 0 0
19% 19% 19% 17% 19% 21% 0% 0% 0% 0% 0% 0%
5 - 6 hours per week 223 44 55 44 41 39 0 0 0 0 0 0
11% 11% 14% 11% 10% 10% 0% 0% 0% 0% 0% 0%
7 - 8 hours per week 148 34 31 23 34 26 0 0 0 0 0 0
7% 8% 8% 6% 8% 7% 0% 0% 0% 0% 0% 0%
9 - 10 hours per week 88 16 19 15 20 18 0 0 0 0 0 0
4% 4% 5% 4% 5% 5% 0% 0% 0% 0% 0% 0%
11+ hours per week 123 22 27 17 23 34 0 0 0 0 0 0
6% 5% 7% 4% 6% 9% 0% 0% 0% 0% 0% 0%
Does not use 460 88 91 101 93 87 0 0 0 0 0 0
23% 22% 23% 25% 23% 22% 0% 0% 0% 0% 0% 0%
Key result - Around three-quarters (77%) of 10-13 year olds in each country now uses
social media on their PCs. In the US, 20% even spend more than an hour a day on social
networks
Q1.4 Games consoles:
How many hours a week
would you say your kids
spend on?
Country Country Country Country Country Country Country Country Country Country Country
Total UK USA
Australi
a
New
Zealand
Canada Japan
Czech
Republic
German
y
France Spain Italy
Total 2002 401 400 400 401 400 0 0 0 0 0 0
0 - 2 hours per week 480 84 76 102 138 80 0 0 0 0 0 0
24% 21% 19% 26% 34% 20% 0% 0% 0% 0% 0% 0%
3 - 4 hours per week 405 75 73 101 71 85 0 0 0 0 0 0
20% 19% 18% 25% 18% 21% 0% 0% 0% 0% 0% 0%
5 - 6 hours per week 335 63 82 59 51 80 0 0 0 0 0 0
17% 16% 21% 15% 13% 20% 0% 0% 0% 0% 0% 0%
7 - 8 hours per week 206 46 46 33 32 49 0 0 0 0 0 0
10% 11% 12% 8% 8% 12% 0% 0% 0% 0% 0% 0%
9 - 10 hours per week 162 51 37 30 19 25 0 0 0 0 0 0
8% 13% 9% 8% 5% 6% 0% 0% 0% 0% 0% 0%
11+ hours per week 239 59 53 46 34 47 0 0 0 0 0 0
12% 15% 13% 12% 8% 12% 0% 0% 0% 0% 0% 0%
Does not use 175 23 33 29 56 34 0 0 0 0 0 0
9% 6% 8% 7% 14% 9% 0% 0% 0% 0% 0% 0%
Key result - Having a games console, and spending a large amount of time using it, is now
the norm for 10-13 year olds
Q2 Does your child
have?
Country Country Country Country Country Country Country Country Country Country Country
Total UK USA
Australi
a
New
Zealand
Canada Japan
Czech
Republic
German
y
France Spain Italy
Total 4272 401 400 400 401 400 401 267 400 401 400 401
Their own computer 2439 228 253 232 162 211 75 192 278 216 288 304
57% 57% 63% 58% 40% 53% 19% 72% 70% 54% 72% 76%
A smartphone 1092 146 110 97 59 100 13 98 139 65 140 125
26% 36% 28% 24% 15% 25% 3% 37% 35% 16% 35% 31%
A games console 3430 360 338 327 285 319 343 81 343 340 364 330
80% 90% 85% 82% 71% 80% 86% 30% 86% 85% 91% 82%
A tablet such as an iPad 454 53 71 51 37 45 22 15 31 28 47 54
11% 13% 18% 13% 9% 11% 5% 6% 8% 7% 12% 13%
None of these 318 16 25 19 70 42 40 42 15 28 7 14
7% 4% 6% 5% 17% 11% 10% 16% 4% 7% 2% 3%
Q3 If they have their
own computer, what
room do they primarily
use it in?
Country Country Country Country Country Country Country Country Country Country Country
Total UK USA
Australi
a
New
Zealand
Canada Japan
Czech
Republic
German
y
France Spain Italy
Total 2439 228 253 232 162 211 75 192 278 216 288 304
Bedroom 1196 133 104 84 71 77 38 21 224 148 148 148
49% 58% 41% 36% 44% 36% 51% 11% 81% 69% 51% 49%
Living room 710 72 78 93 52 74 32 52 29 47 100 81
29% 32% 31% 40% 32% 35% 43% 27% 10% 22% 35% 27%
Study 305 12 47 33 29 26 4 23 20 18 36 57
13% 5% 19% 14% 18% 12% 5% 12% 7% 8% 13% 19%
Kitchen 68 4 17 14 5 16 0 0 2 0 1 9
3% 2% 7% 6% 3% 8% 0% 0% 1% 0% *% 3%
Other (Please specify): 160 7 7 8 5 18 1 96 3 3 3 9
7% 3% 3% 3% 3% 9% 1% 50% 1% 1% 1% 3%
A majority of 10-13 year old kids in every country except New Zealand and (significantly)
Japan has their own PC.In the UK, most 10-13 year olds have the PC in the privacy of their
own bedroom. Australia is the one country where it is more likely to be in the living room
To the best of your
knowledge, do your
children ever access a
mainstream social
network like Twitter or
Facebook?
Country Country Country Country Country Country Country Country Country Country Country
Total UK USA
Australi
a
New
Zealand
Canada Japan
Czech
Republic
German
y
France Spain Italy
Total 4272 401 400 400 401 400 401 267 400 401 400 401
Yes 2467 249 249 228 250 256 36 233 209 232 257 268
58% 62% 62% 57% 62% 64% 9% 87% 52% 58% 64% 67%
No 1753 148 147 170 147 144 349 30 184 167 140 127
41% 37% 37% 43% 37% 36% 87% 11% 46% 42% 35% 32%
Don't Know 52 4 4 2 4 0 16 4 7 2 3 6
1% 1% 1% 1% 1% 0% 4% 1% 2% *% 1% 1%
58% of 10-13 year olds have accessed a ‘mainstream’ social network. Italy (67%), Spain
(64%), Canada (64%), the UK (62%) and US (62%) all have significant numbers of 10-13
year olds on social sites such as Facebook and Twitter. By comparison, only 9% of
Japanese pre-teens and early teens can be found on these sites. By 11 most kids have
graduated onto these sites.
fQ11 Do you suspect
that your child has ever
been a victim of cyber-
bullying?
Country Country Country Country Country Country Country Country Country Country Country
Total UK USA
Australi
a
New
Zealand
Canada Japan
Czech
Republic
German
y
France Spain Italy
Total 4272 401 400 400 401 400 401 267 400 401 400 401
Yes 265 24 36 36 29 34 28 12 19 14 16 17
6% 6% 9% 9% 7% 9% 7% 4% 5% 3% 4% 4%
No 3833 369 346 345 362 350 369 239 369 351 370 363
90% 92% 87% 86% 90% 88% 92% 90% 92% 88% 93% 91%
Don't Know 174 8 18 19 10 16 4 16 12 36 14 21
4% 2% 5% 5% 2% 4% 1% 6% 3% 9% 4% 5%
Only one in twenty (6%) 10-13 year olds have been victims of cyber-bullying according to
their parents. The % range from a high of 9% in Australia to 3% in France
fQ8 Do you know
your kids' social
media and computer
passwords?
Country Country Country Country Country Country Country Country Country Country Country
Total UK USA
Austral
ia
New
Zealand
Canad
a
Japan
Czech
Republic
Germa
ny
France Spain Italy Dad Mum
Total 4272 401 400 400 401 400 401 267 400 401 400 401 2119 2153
Yes 2768 258 310 250 237 278 101 146 272 288 319 309 1288 1480
65% 64% 78% 63% 59% 70% 25% 55% 68% 72% 80% 77% 61% 69%
No 1355 128 82 135 149 109 270 109 116 100 75 82 749 606
32% 32% 21% 34% 37% 27% 67% 41% 29% 25% 19% 20% 35% 28%
Don't Know 149 15 8 15 15 13 30 12 12 13 6 10 82 67
3% 4% 2% 4% 4% 3% 7% 4% 3% 3% 2% 2% 4% 3%
Two-thirds of parents say they know their kids’ passwords. In the US, that rises to 78%.
Mothers (69%) are more likely to know the password than Fathers (61%).
fQ9 Have you ever
gone on your kids' /
your computer while
they weren't around
to see what they are
doing online?
Country Country Country Country Country Country Country Country Country Country Country
Total UK USA
Austral
ia
New
Zealand
Canad
a
Japan
Czech
Republic
Germa
ny
France Spain Italy Dad Mum
Total 4272 401 400 400 401 400 401 267 400 401 400 401 2119 2153
Yes 2457 233 289 217 245 267 150 139 174 228 258 257 1174 1283
58% 58% 72% 54% 61% 67% 37% 52% 44% 57% 65% 64% 55% 60%
No 1785 165 108 180 151 132 249 126 224 167 139 144 930 855
42% 41% 27% 45% 38% 33% 62% 47% 56% 42% 35% 36% 44% 40%
Don't Know 30 3 3 3 5 1 2 2 2 6 3 0 15 15
1% 1% 1% 1% 1% *% *% 1% 1% 1% 1% 0% 1% 1%
Six in ten parents have accessed their kids’ PCs to see what they are up to online. US
(72%) and Canadian (67%) parents are most likely to have done so.
fQ10 Have you ever
accessed / logged
onto your child's
social network
profile?
Country Country Country Country Country Country Country Country Country Country Country
Total UK USA
Austral
ia
New
Zealand
Canad
a
Japan
Czech
Republic
Germa
ny
France Spain Italy Dad Mum
Total 4272 401 400 400 401 400 401 267 400 401 400 401 2119 2153
Yes 1900 184 243 173 191 212 37 132 204 180 134 210 855 1045
44% 46% 61% 43% 48% 53% 9% 49% 51% 45% 34% 52% 40% 49%
No 2320 215 151 224 201 179 356 134 194 214 265 187 1241 1079
54% 54% 38% 56% 50% 45% 89% 50% 49% 53% 66% 47% 59% 50%
Don't Know 52 2 6 3 9 9 8 1 2 7 1 4 23 29
1% *% 2% 1% 2% 2% 2% *% 1% 2% *% 1% 1% 1%
Half (50%) of parents in the English speaking countries and 44% of parents overall have
logged into their kids’ social media profile. In the US, 61% have done so, compared to
only 9% in Japan. Mothers (49%) are more likely to go into their kids’ social media
profiles than Fathers (40%)
Q12 Who in your
household knows the
most about the
Internet?
Country Country Country Country Country Country Country Country Country Country Country
Total UK USA
Austral
ia
New
Zealand
Canad
a
Japan
Czech
Republic
Germa
ny
France Spain Italy
Father
s
Mothe
rs
Total 4272 401 400 400 401 400 401 267 400 401 400 401 2119 2153
You 3081 272 311 262 283 282 287 187 308 305 293 291 1839 1242
72% 68% 78% 66% 71% 71% 72% 70% 77% 76% 73% 73% 87% 58%
Your spouse 830 81 63 71 78 75 101 44 76 71 84 86 179 651
19% 20% 16% 18% 19% 19% 25% 16% 19% 18% 21% 21% 8% 30%
Your child / children 361 48 26 67 40 43 13 36 16 25 23 24 101 260
8% 12% 7% 17% 10% 11% 3% 13% 4% 6% 6% 6% 5% 12%
Less than one in ten (8%) parents thinks their 10-13 year old knows the most about the
Internet in their households. American (78%) and German (77%) parents are most likely
to believe they are the most knowledgeable, compared to 17% of Australian parents who
credit their kids with knowing the most. Dads (87%) are significantly more likely to
consider themselves Internet experts than Moms / Mums (58%).

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