THE PROGRAMME The Master of Business Administration (MBA) is a two—year full—time programme.

The course structure of the programme is given hereunder FIRST YEAR SEMESTER-I Course Code CP-101 CP-102 CP-103 CP-104 CP-105 CP-106 CP-107 Course Title Division of Marks Ext. Management Process and Organisational Behaviour Business Statistics Managerial Economics Business Environment Business communication Accounting for Managers Computer Applications in Management 70 70 70 70 70 70 70 Int. 30 30 30 30 30 30 30 Total 100 100 100 100 100 100 100 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. Duration of Exams

CP-108 T= Theory,

Seminar P= Practical

70

30

100

3 Hrs.

*The Seminar will be presented by each student on any topic relating to Indian Ethos and Values and current Socio—Economic context Course Code Course Title SEMESTER-II Division of Marks Duration of Exams

Ext. CP-201 CP-202 CP-203 CP-204 CP-205 CP-206 CP-207 CP-208 Management Science Marketing Management Human Resource Management Financial Management Business Research Methodology Production and Operations Management E-Commerce Comprehensive Viva –Voce 70 70 70 70 70 70 70 50

Int. 30 30 30 30 30 30 30 -

Total 100 100 I00 100 100 100 100 50 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs.

Summer Training

At the end of second semester, all students will have to undergo summer training of 6—8 weeks with an industrial, business or service organisation by taking up a project study. The condition of successfully completing the programmes shall not be deemed to have been satisfied unless a students undergoes summer training under the supervision of the department in the organisations as approved by the Department/Faculty from tune to time. Each student will be required to submit a project report to the Department for the work undertaken during this period within one month of the commencement of the third semester for the purpose of evaluation in the third semester. SECOND YEAR During Second year, in addition to compulsory papers and project studies, a students shall have to choose six optional papers in third and six in fourth semester from the list of optional papers announced at the beginning of each semester. The list of optional papers for third and fourth semesters shall confine to the availability of teachers. A student will specialize in two areas by opting 3 papers from each area in 3rd semester and three each in fourth semester. SEMESTER—III Course Code CP-301 CP-302 CP-303 Course Title Division of Marks Ext. Business Policy and Strategic Management Business Legislation Summer Training Report 70 70 70 Int. 30 30 30 Total 100 100 100 3Hrs. 3Hrs. 3Hrs. Duration of Exams

(Plus 6 Optional Papers by selection 3 Papers each from two areas) *Internal evaluation will be based on seminar presentation. SEMESTER-IV Course Code Course Title Division of Marks Duration Exams of

Ext. CP-401 CP-402 CP-403 Entrepreneurship Development Research Project 70 100

Int. 30

Total 100 100 50 3Hrs.

Comprehensive Viva Voce (including viva- 50 voce on research project) (Plus 6 Optional Papers by selecting 3 papers each from two areas) List of Optional Pipers of various specializations FINANCE 3rd Semester FM—301 FM—302 FM—303 FM—304 FM—305 FM—306 FM—307 4th Semester FM-401

-

Financial Decisions Analysis Foreign Exchange Management International Accounting Corporate Taxation Working Capital Management Management of Financial Institutions Security Analysis and Investment Management Principles of Insurance and Banking

FM-402 FM-403 FM-404 FM-405 FM-406 FM-407 MARKETING 3rd Semester MM-301 MM-302 MM-303 MM-304 MM-305 MM-306 MM-307 4th Semester MM-401 MM-402 MM-403 MM-404 MM-405 MM-406 HRM 3rd Semester HRM-301 HRM-302 HRM-303 HRM-304 HRM-305 HRM-306 4th Semester HRM-401 HRM-402 HRM-403 HRM-404 HRM-405 HRM-406

International Financial Management Management Control System Financial Derivatives Management of Financial Services Project Management Portfolio Management

Advertising Management Sales Management Product and Brand Management Consumer Behaviour Distribution and Logistics Management Retailing Marketing Research International Marketing Industrial Marketing Service Marketing Direct Marketing Rural and Agricultural Marketing Marketing Communication Strategy

Management of industrial Relations Management of Comparative Industrial Relations Manpower Development for Technological Change Compensation Management Managing Interpersonal and Group Processes Human Resource Planning and Development

Counselling Skills for Managers Legal Framework Governing Human Relations Management Training and Development Organisational Change and Intervention Strategies Human Resource Management : Strategies and Systems Global Human Resource Management

7th ed. Sage Publications. S. F. Englewood Cliffs. Attitudes. shall be compulsory.. McGraw Hill.interpersonal and group dynamics. Psychological Dimensions of Organizational Behaviour. Koontz. New Delhi.P. 1. skills and roles in an organization. 4. Course Contents Evolution of management thought : Systems and contingency approach for understanding organizations.: Management. Organizational Change and development.. Stress Management. Conflict Management. 3 etc. Luthans. : Management. Englewood Cliffs.A. Robbins. Prentice Hall of India.. Prentice Nail Inc.B. Decision-making. All questions will carry equal marks. Social Responsibility of Business. Question No.. Personality. Staw. New Jersey. 1995.DETAILED SYLLABUS FOLLOWS: CP-101 : Management Process and Organizational Behaviour Max.. 1996. 7. Understanding and Managing individual behaviour. New Jersey. 6. 7th ed. Management by Objectives.. 3. Perceptions. M. 10th ed. Singh. Syllabus 11 The list of cases and specific references including recent articles will be announced in the class at the tine of launching of the course... hi ed. 1995. H. Dalip: Emotional Intelligence at Work. McGraw Hill. Suggested Reading: 1. 2. Work Motivation. New York. Work stress. Response Books. New York. functions. New Delhi. Dclii. : Management. 2001. B. 6th ed. Managia1 processes. H. 5th ed. Robbins.M. : Organizational Behaviour. Prentice Hall of India. the students would be required to attempt five questions. 1996. 5. Learning. Applications of Emotional Intelligence in organizations. Leadership and influence process. 1995. Marks: 100 External : 70 Internal :30 Time: 3 Hours Note:. Understanding arid Managing organizational system—Organizational design and structure. arid Wechrich. Stoner. Prentice Hall Inc. comprising of seven short answer type questions. In all. . : Organizational Behaviour. 19%. SP. Objectives The objectives of the paper are to familiarize the students with basic management concepts and behavioural processes in the organization. There would be one question in the form of case study. Understanding and managing group processes.The examiner will set eight questions in all.

Quality control charts. aid skewness.1. Weighted aggregative indices-Laspeyre’s and Paasch’s indices. 4. Marks: 100 External: 70 Internal : 30 Time :3 Hours Note :—The examiner will s eight questions in all. Point and interval estimation of population mean. R. relative and subjective probability. Hooda. and Keith Parramor: Quantitative Methods in Finance international. Tests of adequacy Special problems—shifting the base. Statistical Quality Control : Causes of variations in quality characteristics. proportion. Kruskal—Wallis test. Sign tests. Warning limits. 6. Harper Collins. Watsnam Terry J. . : Statistics for Business and Economics. Index Numbers : Meaning and types. . logic. In all. B. Richard I and David S Rubin : Statistics for Management Prentice Hail. Heinz. splicing. Law of Large Number and Central Limit Theorem. London. Probability Distributions: Binomial. NY. t and F tests. Process under control and out of control. Prentice Hall. NJ. LW : Quantitative Approach to Managerial Decisions. Poisson. Non—Parametric Tests: Chi-square tests. New Delhi. Their characteristics and applications. New York.making. Heinz. Kohler : Statistics for Business & Economics. Thompson Business Press. shall be compulsory. Large and small sampling tests—Z. Levin.. Laspeyre’s and Paasth’s indices compared. Lawrence. Constructing a control chart computing the control limits (X and R charts). comprising of seven short answer type questions. Course Contents Univariate Analysis : An overview of central tendency. Time Series Analysis. overlapping index series. Statistical Estimation and Testing. probability Theory.Addition and multiplication probability models. Trend Analysis. Correlation and Regression Analysis : Two variables case. 3. Sampling and non-s Sampling erros’s. Wilcoxon Signed— Rank tests. Question No. indices of weighted average of (price and quantity) relatives. the students would be required to attempt five questions.purpose and. Uses and problems of Index number. All Questions will carry equal marks. .CP—102 : Business Statistics Max.P. Suggested Readings: 1. Objective The objectives of this course is to make the students learn about the application of statistical tools and techniques for decision. 5. dispersion. Macmillan. Statistical testing of hypothesis and errors. Harper Collins. Control charts for attributes -fraction defectives and number of defects Acceptance sampling. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Morse: Statistics for Business & Economics. Conditional probability and Baye’s Theorem. Sampling and sampling methods. and variance. and normal distributions. Delhi. 2. Classical. Sampling distributions and their characteristics.

Bombay.L. All Questions will carry equal marks. 5. Objective of a finn. New Delhi. Price. competition. Marginal analysis. Managerial Economics. Sultan Chand. Balance of Payments. Importance of Managerial decision—making. Course Contents Nature and scope of Managerial Economics. income and substitution effects.1. . 3. 2. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Inflation—types. shall be compulsory. Objectives The objectives of this course is to acquaint the students with concepts and techniques used in Micro— Economic Theory and to enable them to apply this knowledge in business decision. Pappas.The examiner will set eight questions in all Question No. Fundamentals of demand estimation and forecasting. Mebta. Peterson.making. EF. Dryden Press. Brigham And J. monopolistic. Managerial Economics in Global Economy. D. and oligopoly.N. Thomson learning.L. 4. illinois. Cost curves and economics of scale. monopoly. New Delhi. Emphasis is given to changes in the nature of business firms in the context of globalization. Lewis. Pricing strategies and tactics. Marks 100 External: 70 Internal: 30 Time: 3 Hours Note:. Consumer equilibrium-utility and indifference curve approach. Salvatore. National Income— alternative concepts aid measurement of National income.CP— 103 Managerial Economics Max. Delhi. N. Managerial Economics. Managerial Economics. In all. Vikas Publishing House. Suggested Readings: 1. Monetary and Fiscal Policies. P. Managerial Economics. measurement and control. comprising of seven short answer two questions. Price and output determination under perfect competition. the students would be required to attempt five questions. Elasticity of demand and its significance in Managerial decision-making. Demand function. Dwivedi. Short-run and long-run production functions. Prentice Hall of India.

Current stale of business environment in lndia Economic reforms — Liberalisation. key indicators. WTO IMP and their impact on Indian business environment. AK. competitive environment.World Bank. Daniel. All Questions will carry equal marks. financial environment Indi’s current balance of payment position.1. public enterprise reforms and disinvestment programmes. Hill. Lee H : Internatinal Business. 1989. shall be compulsory. Factors of global competitiveness. Tata MCGraW Hill Publications Companies 3. Assessing business environment — country risk and political risk. Suggested Reading: 1. Sundaram J. globalisation trends. 5th ed. Question No. In all. Objectives The primary objectives of this course are to acquaint the students emerging global trends in business environment. Stemart Block : The International Business Environment PHI The list of cases and specific references including recent articles will be announced in the class at the time of lunching of the course. fourth edition. Nature & operations of multilateral economic institutions. Trends in global trade & investment. industrial policy and industrialisation trends. globalisation. India’s share iii world economy. dynamics of business environment.. Addison Weley. John D and Radebangh. Charles W. Risk in business environment. privatisation. the students would be required to attempt five questions. Course Contents Nature. components and determinants of business environment. New York. International Business. . FIJI poky & trends.CP-104 Business Environment Max. comprising of seven short answer types questions. Trade reforms & trends. 2. Marks: 100 External : 70 Internal : 30 Time: 3 hours Note: — The examiner will set eight questions in all.

The examiner will set eight questions in all. In all.1. Joel and Branchaw. Chicago. Science Research Associates. Treece.CP—105 Business Communication Max. Objectives The course is aimed at equipping the students with the necessary techniques and skills of commUfli0hl to inform others inspire them and enlist their activity and willing cooperation in the performance of their jobs. Dryden Press. Chicago. Maira. Question No. Commercial letters. Herta A and Peck. C Glenn etc. conducting and attending interview and meetings. : “Business Communications Principles and Applications”. New York. Barriers and gateways in communication and Do’s and Don’t of business writing. 6. Writing business and academic reports. the students w1d be required to attempt five question All Questions will carry equal marks. 7. Allyn and Bacon. Effective communication skills. comprising of seven short answer type Question shall be compulsory. 1987.. Petett & Lesikar: Business Communication. 1977. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 5.. Bernadine P. 1987. listening and Negotiations. Richard : “Communication in Business”. Petett & Lesikar: Essential of Business Communication. 1976. . New Delhi. : “Effective Business Communications”. 3. Process of communication Oral and Non-Verbal communication. Bowman. 2nd ed. 3rd ed. : “Business Communication: From Process to Product”. 1988.. Presentation of reports. Murphy. John Wiley. Course Contents Importance and nature of business communication. Tata McGraw Hill. 4. Boston. Suggested Readings: 1. Charrles E. Hatch. Marks: 100 External: 70 Internal : 30 Time: 3 Hours Note :. Pearce. “Successful Business Communications”. 2. 2nd ed. Public speaking.

Ratio analysis. Vikas Publishing House. : Accounting for Management. Sthed. Preparation of Cost-Sheet. Sultan Chanc & Sons. Accounting process.Meaning. principles and techniques of accounting and application of financial and accounting information for planning decision—making and control. 1992. comprising of seven short answer type question. illinois. and Rairanathan. . Vikas Publishing House. Performance budgeting and Zero-base budgeting. and Reece.K. Objectives The basic purpose of this course is to develop an insight of postulates. RN. J. Anthony. Accounting Principles. S.L. and Raxnaswamy : Advanced Accountancy. Depreciation accounting and policy. the students would be required to attempt five questions. 5. Question No. 6. scope and tools of Management Accounting. Accounting concepts and conventions. Homewood. 4. Sultan Chand. Cost-accounting : nature and scope of costing. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Decision involving alternative choices. All Questions will carry equal marks. and Dearden J. Preparation of final accounts of non—corporate entities. New Delhi. Cash-flow Statement Budgeting: Types of budgets and their preparation. irwin. 1995. 1996. Jawahar La! : Cost Accounting . Bhattachaiya : 5. Financial analysis. Marks: 100 External 70 Internal :30 Time : 3 Hours Note :. shall be compulsory.1. N. A. Management Accounting vs. Formation and importance of accounting Standards. Gupta. Hingorani. New Delhi. 2. Financial accounting. RI.CP—106: Accounting for Managers Max. New Delhi. New Delhi.R. : Management Accounting. Standard Costing: An Overview Suggested Readings: 1. Proforma of Balance Sheet of Joint—stock Companies. 6th ed. In all. Text and Cases. Course Contents Financial Accounting .. Funds-Flow Statement. Management Accounting : Nature. 3. Marginal costing : Break—even analysis. Cost concepts and Classifications. Usefulness of Costing to Managers.S. : Advanced Accounting.The examiner will set eight questions in all. scope and importance. Richard D. Vikas. Maheshwari. Volume I & II.N.

Network Topology. Network Fundamentals.Ranu: Computer Fundamentals. Computes in business. Thomson Learning. Data Files. All Questions will carry equal marks. 5. Introduction to a spreadsheet software. 6. the students would be required to attempt five questions. New Age Ldt. comprising of seven short answer type questions. CP-108: Seminar .The examiner will set eight questions in all. In all. Marks: 100 Theory : 50 Practical :50 Time : 3 Hours Note:. Band width. E. Douglas. Course Contents Computers: An introduction. 4. Number system PCSoftware Packages . N. Suggested Readings: 1.Types/Organization. Creation of spreadsheet applications. Elements of computer system set-up. Data Hierarchy & Data File Structures. Master & Transaction File. Corner : Computer Network and Internet.Raja Reman Fundamentals of Computers. New Delhi. Graphics on Spreadsheet. Objectives The objectives of this course include developing an appreciation of different software and hardware systems available in the industry among the students and build up the experience of computer usage in business organizations with specific reference to commercial data processing systems. Leon & Leon: Introduction to Computerrs. Bombay. 2. Relevance of Data Base Management.S. PHI. Systems and Integration of Applications. components of a computer system Computer languages.CP-107: Computer Applications in Management Max. New Delhi. Network Applications. Indian computing environment. Introduction to Word Processor. Vikas Publishing House. New Delhi. V. shall be compulsory. Basics of Data Processing. Analog and Digital Signals.1. 3. : Computer Network Krishna Publishing House. Question No. B. Gill. Pearson Education. White: Data Communications and Computer Network. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. New Delhi. Data Base Functions in spreadsheet.Disk Operating System and Windows. Functions. Range.An Introduction . Formulas.

SEMESTER-II CP—2O1: Management Science Max. : Decision-Making Through Operations Research. : Operations Research – An Introduction. PERT/CPM. and Klekamp. New Jersey. Prentice Hall Inc. Macmillan. Englwood Cliffs.1.A. : Introduction to Management Science. Decision theory and decision trees. meaning. Theirouf. 2001. H. shall be compulsory. J. New York. New Delhi. the students would be required to attempt five questions. dynamic programming and non-linear Programming. Sensitivity analysis. Narang A. All Questions will carry equal marks. Question No. K and Solow. Some special cases like minimization . Englewood. N.. New Delhi. 1997. unbalanced problems. 1989.K. Transportation and Assignment models including trans-shipment and routing problems. Suggested Reading : 1. : Operations Research : Theory and Applications. 2 nd ed. RC. New Delhi. Formulation of linear programming problem & solution by graphical & Simplex methods. degeneracy in transportation models. Richard Irwin. R. Simulation. Vohra : Quantitative Techniques in Management..D. 2.. Reichard : Principles of Operations Research. F. In all. 1995. Dennis Meleavey. Mathur. Integer programming. Some special cases like degeneracy. Budnik. scope & assumptions. Objectives The objectives of this course is to develop an understanding of basic management science techniques and their role in managerial decision—making. Illinois – All India Traveller Bookseller. Taha. Tata McGraw Hill. infeasibility and multiple optimal solutions. Inventory management techniques.J. 5. Gould. Game theory..The examiner will set eight questions in all. 1994. comprising of seven short answer type questions. etc. D. : Linear Programming Decision-Making. . unbounded ness. The list of cases and specific references including recent articles will be announced in the class at time of launching of the course. 1989. New York. 7. 4. : Management Science. Course Contents Management Science . Prentice Hall Inc. Queuing theory. 1993. Sultan Chand.making. Sharma. Frank S. Linear programming. goal programming.J. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. New Jersey.S. 1995.Basic concepts and its role in decision. John Wiley. 8. 3. Macmillian India Ltd. 6.

The Marketing environment and Environment scanning.Globalisation. E. Suggested Readings: 1. 2002. comprising of seven short answer type questions. new product development. scope and concept of marketing. Jerome. 6. Control. Tata McGraw Hill. 14th edition. Mumbai. New Delhi. 2nd edition. Jr. 7. Zikmund Marketing. Channel management . shall be compulsory. product life cycle. Cooperation and conflict management. Event Marketing.. G. New Delhi. New Delhi. 2002. Vikas Publishing. Organising and implementing marketing in the organisation. Corporate orientations towards the marketplace. Market segmentation. vertical marketing implementation and systems. Green Marketing. 2002. Promotion decisions— promotion mix. strategies and issues involved in the marketing of products and services. Rajan Saxena : Marketing Management. 7th edition. and Namakumari. In all. Course Contents Nature. Marks: 100 External: 70 Internal: 30 Time: 3 Hours Note-The examiner will set eight questions in all. Thomson Learing. Basic Marketing. Evaluation and control of marketing efforts. Network Marketing. : Principles of Marketing. Consumerism. Selection. Kotler. Marketing Management. 2002 3. Macmillan. Targeting and positioning.S. 1990. New issues in marketing . 11th Edition. Ethics in Marketing. advertising. Kotler. Phil and Armstrong. 4. Philip : Marketing Management. S. publicity and personal selling. Ramaswamy. Objectives The purpose of this course is to develop an understanding of the underlying concepts. and McCarthy. TMH. The List of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Understanding consumer and Industrial markets. Question No. 5.1. the students would be required to attempt five questions. William D. Direct Marketing. Marketing Logistics. Czinkota & Kotabe Marketing Management. New Delhi. sales promotion. Prentice Hall of India. branding and packaging decisions. Pricing methods and strategies. Marketing information system and Marketing research. All Questions will carry equal marks.Types and functions. Product decisions —product mix. There would be one question in the form of case study. 2. . Perreault. Prentice Hall of India. V. Planning.CP—202 : Marketing Management Max.

I. Performance appraisal and potential evaluation. 4. New York. organisational efficiency is largely dependent on the contribution made by the members of the organisation. Tata McGraw Hill. 1995.CP-203: Human Resource Management Max. Marks: 100 External :70 Internal : 30 Time :3 Hours Note-The examiner will set eight questions in all. Question No. the students would be required to attempt five questions. 1. : Human Resource and Personnel Management. Dc Cenzo. Tate McGraw Hill. Richard D. In all. A. New Delhi. Dispute resolution & grievance management. Induction and socialization. 6. 1997. 1994. Lloyd and Leslie W. Course Contents Concepts and Perspectives on Human Resource Management. Sage. 5th ed. 2. Holloway. Industrial relations & trade unions. : Human Resource Management. Human Resources Management in a changing environment. Selecting and retaining human resources. : The New International Manager. The list of cases and specific references including recent articles will be announced in the class at the tune of Launching of the course. New Delhi. 1984. comprising of seven short answer type questions. : Personnel Management. Ed : Performance Measurement and Evaluation. 2nd.. K. Irwin. 3. Illinois. John Wiley. Suggested leadings: I Aswathappa. Job evaluation and compensation. Manpower training and development. 1966. All Questions will carry equal marks. Kogan Page.1. Monappa. Objectives In a complex world of industry and business. Stone. & Robbins S. Methods of manpower search. Career and succession planning. New Delhi. 5. Guy. Corporate objectives and Human Resource Planning. A & Saiyadain M.P. V & Mattock. D. . Attracting. job analysis. Rue : Human Resource and Personnel Management. The Objective of this course is to sensitize students to the various facts of managing people and to create an understanding of the various policies and practices of human resource management. Employee welfare. shall be compulsory There would be one question in the form of case study. Employee empowerment. 1993. London.

Nancy: Principles of Financial Management. Prentice Hall of India.CP—204 : Financial Management Max. P. 2001. : Financial Management. 6. Optimum capital structure. New York. Prentice Hall Inc.10th ed. New Jersey. . James C. : Financial Management.Cash. Capital Structure decisions. comprising of seven short answer type questions. Hamton. All Questions will carry equal marks. Theories of capital structure. Financial Modelling. Receivables and Inventory Management.. Difficulties determining cash flows. methods of capital budgeting Risk analysis : Cost of capital. shall be compulsory There would be one question in the form of case study. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 1997. : Financial Management and Policy. 2.K. Vikas Publication House. Time value of money. M. Internal Financing and Dividend Policy.MarkS 100 External: 70 Internal: 30 Time :3Hours Note-The examiner will set eight questions in all.Y. 2000. New Delhi. IM.. Kishore. Taxmann Publishers. Van Home. the students would be required to attempt five questions. Weighted Average Cost of Capital. Englewood Cliffs. McGraw Hill. Management of working capital . Question No. Financial Decision-Making. Objectives The purpose of this course is to acquaint the students with the broad framework of financial decision—making in a business unit Course Contents Introduction to financial management Objectives of financial management.1. 2002. 7. and Jam. Concept and importance. Bemard and Mohan. 5. Pandey. Khan. 1991. Computations of cost of various sources of finance. : Financial Management. Prasanna Chandra : Financial Management. Macmillan Publishing Company. Ravi M. 1997. Investment decisions: Importance. Factors determining capital structure. Suggested Readings: 1. McGraw Hill. Winger. In all. 4. 3. John. sources of finance. New Delhi.

Bayesian Decision Theory. Survey Methods. the students would be required to attempt five questions. In all. Locke Composing Qualitative Research. 6. Salkind. Tata McGraw Hill. 1986... Prentice Hall. Research Process. Descriptive and Experimental. 8. : Marketing Rese3arch.1993. 7. Andrews. A. Biddle.. TMH. Wishawa Parkashan. NJ. shall be compulsory There would be one question in the form of case study.M. Floyd J Jr . Objectives To equip the students with the basic understanding of the research methodology and to provide an insight into the application of modern analytical tools and techniques for the purpose of management decision-making. All Questions will carry equal marks. 2001. J.. and SB.. Administration of Surveys. CR. Sate Pub. Kothari. Withey. 1997. comprising of seven short answer type questions. Research Methodology. Analysis of Data. Field Work and Tabulation of Data. Marks: 100 External: 70 internal : 30 Time: 3 Hours Note-The examiner will set eight questions in all. Sample Design. Golden. 2nd ed. 2nd edition. Plenum Press. 1997. Bery G. 3rd ed. 6th edition.CP-205: Business Research Methodology Max. Tracy Randomized response A Method of Sensitive surveys. Methods of Data Collection — Observational and Survey Methods. 3. Use of SPSS and other Statistical Software Packages Advanced Techniques for Data Analysis — ANOVA. Value and Cost of Information. Fox. 4. Conjoin: Analysis and Clustering Methods. Suggested Readiigs: 1. Attitude Measurement Techniques.E. 5. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course . Fowler. Selecting an Appropriate Statistical Technique.Y. Sage Pub. Course Contents Nature and Scope of Research Methodology Problem Formulation and Statement of Research Objectives. Sage Pub.1. Cooper & Sindler : Business Research Methods. Questionnaire and Interviews. Factor Analysis. Neil : Exploring Research.Exploratory. F.C. N. Research Designs . and P. Social indicators of WellBeing. Discriminate Analysis. 1976 2. Koren and Maren D. Question No.

Tata McGraw Hill. 9 th edition.CP-206 : Production and Operations Management Max. 2002. .. Layout Planning and Analysis. Conald W and Lee. TMH. RJ. Bombay. McGraw Hill. Dobler. Productivity improvement in operation through layout engineering and quality management etc. E. 8. the students would be required to attempt five questions. & Ebert. Work Study : Method Study and Work Measurement. Types of Manufacturing Systems and Layouts. In all. Admn. Stores Management. 6. Maintenance Management. Norman Gaither. Lamar : Pruchasing and Materials Management. Purchase Management. : Production and Operations Management. Quality Assurance : Acceptance Sampling.: Effective and effective and efficient flow. Product Planning and Selection. Statistical Quality Control. E. 5. Production and Operations Management Thomson learning. S. Aquilano & Jacobs : Operations Management for Competitive Advantage. 2. ISO9000. New Delhi. 2 nd Edition. All Questions will carry equal marks. shall be compulsory There would be one question in the form of case study. Line Balancing. JIT. Material Management. Buffa. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Total Quality Management. Process Planning. Facility Location. Nair: Production and Operations Manageemnt. : Production and Operations Management. An Overview of Material Management. 2002. Change.1. 4. Objective: The Course is designed to acquaint the students with decision making in : Planning. Aggregate Planning and Master Production Scheduling.N. & Sareen : Modern Production Management. Material Management. Chary. E. 7. scheduling and control of Production and Operation functions in both manufacturing and services. Material Handling : Principles & Equipments. Capacity Planning. New York. Question No. Production Planning and Control in Mass Production. Prentice Hall of India 1995. replenishment and control of materials with reference to both manufacturing and services organization. New Delhi. New York. HPH. comprising of seven short answer type questions. 6 th ed. TMH. John Wiley. Material Requirement Planning and Inventory Control. 1984. S. Chunawalla & Patel : Production and Operations Management. Marks: 100 External: 70 internal : 30 Time: 3 Hours Note-The examiner will set eight questions in all. Suggested Readings: 1. in Batch and Job Order manufacturing. Course Contents: Nature and Scope of Production and Operations Management. 3.

CP – 207: E – Commerce Max. Marks: 100 External: 70 internal : 30 Time: 3 Hours Note-The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory There would be one question in the form of case study. In all, the students would be required to attempt five questions. All Questions will carry equal marks. Objectives The objective of the course is to acquaint the students with the use of E—Commerce competing markets. Course Contents Introduction to Electronic Commerce: Framework, applications; network infrastructure (including internet). Internet commercialisation. Electronic payment system, inter-organizational commerce & intra—organisational commerce, EDI, value-added network, digital library; Security, advertising & marketing on the internet, introduction to e CR.M. consumer search & resource discovery, computer based education & training, digital copyrights. Fundamental of mobile computation and wireless computation, multimedia & digits] video, software agents; characteristics & properties, technology, tote—script, agent language, applets & browsers. Suggested Readings: I. Kienam : Managing Your E-Commerce Business, Prentice Hall of India, N. Delhi. 2. Kosiur: Understanding E—Ccmmerce, Prentice Hall of India, N. Delhi. 3. Kalakota, Whinston, Frontiers of Electronic Commerce, Addison Wesley. 4. Schneider P. Grey, Perry T. James : E—Commerce, Thomson Learning, Bombay. 5. Shurety : E-business with Net Commerce (with CD), Addison Wesley. 6. Napier: Creating a Winning E-business, Vikas Publishing House, New Delhi. 7. Didar Singh : E-Commerce for Manager, Vikas Publishing House, New Delhi. 8. Whitely David : Electronic Commerce, TMH, N Delhi. 9. Efraim Turban, Jay Lee, David King & Ft Michael Chang, Electronic Commerce; A Managerial Perspective, Pearson Education, N. Delhi The list of cases and specific refenceS including recent articles will be announced irs the class at the time of launching of the course

CP – 208: Comprehensive Viva-Voce

CP-301: Business Policy and Strategic Management Max. Marks: 100 External: 70 Internal: 30 Time: 3Hours Note :-The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory. There would be one question in the form of case study. In all, the students would be required to attempt five questions. All Questions will carry equal marks. Objectives The course aims at imparting knowledge of formulation. implementation and evaluation of Business Strategies. Course Contents An Introduction to business policy — Nature, Objective and importance of business policy; An overview of strategic management; Strategic decision making; Process of strategic 4ecision making. Types of planning systems - corporate planning, strategic planning and long range planning; Strategy Formulation, Company’s mission, purpose and objectives; Corporate strategy - concept, significance and objectives; types of strategies; Environmental and organisationai appraisal (Internal & external) techniques of business environment analysis. Strategic alternatives and choice; Business ethics and corporate strategy Concept of value chair and competitive advantage. Strategy implementation - Designing organisational structure and activating strategies; Matching structure and activating strategy, Structural, Behavioural and Functional implementation. concept of synergy. Strategy Evaluation - Strategic evaluation and Control, Strategic and Operational Control; techniques of evaluation and control, Role of organisational system in evaluation. Suggested Readings: 1. Jauch & Glueek : Business Policy and Strategic Management. 2. Thampson LA. and Stickland A.J.: Strategic Management Concept and cases. 3. Michael Potter: Competitive Advantage of Nations. 4. Azhar Kazmi : Business Policy and Strategic Management. 5. Kennth, A. Andrews : Concepts of corporate Strategy. 6. Melvin J. Stanford: Management Policy 7. John A. Pearce Hand R.B. Robinson Strategic Management Strategy Formulation and Implementation. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.

CP-302: Business Legislation Max. Marks : 100 External: 70 lnternal:30 Tirne:3Hours Note: - The examiner will set eight questions in all. Question No.1, comprising of sewn short answer type questions shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks. Objectives The course is designed to assist the students in understanding basic laws affecting the operations of a business enterprise. Course Contents The Indian Contract Act, 1872 : Essentials of a Valid Contract, Void Agreements Performance of Contracts, Breach of Contract and its Remedies, Quasi-Contracts, The Sale of Goods Act, 1930: Formation of a Contract, Rights of an Unpaid Seller; The Negotiable Instrument Act, 1881 : Nature and Types, Negotiation and Assignment, Holder-in-Due Course, Dishonour and Discharge of a Negotiable Instrument, Arbitration; The Companies Act, 1956 : Nature and types of Companies, Formation, Memorandum and Articles of Association, prospectus Allotment of Shares, Share and Share Capital, Membership, Borrowing Powers, Management and Meetings, Accounts and Audit, Prevention of Oppression and Mismanagement, Winding up.; An Overview of Consumer Protection Act and Cyber Laws. Suggested Readings: 1. Avtar Singh: Company Law, 11th ed., Lucknow, Eastern, 1996. 2. Khergamwala, JS : The Negotiable Instrument Acts, Bombay, N.M. Tripathi, 1980. 3. Ramaiya, A. : Guide to the Companies Act, Nagpur, Wadhwa, 1992. 4. Shah, S M.: Lectures on Company Law, Bombay, N.M. Tripathi, 1990. 5. Tuteja, S K : Business Law for Managers, New Delhi, Sultan Chand, 1998 The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.

CP-303 : Summer Training Project At the end of second semester, all students will have to undergo Summer training of 6-8 weeks with industrial, business or service organization.

5. Methods and procedures to start and expand one’s own business. Udai and Venkateswara Rao. 3. Role of various institutions in developing entrepreneurship in India (A brief description only). Books. New York. CP – 403 Comprehensive Viva – Voce . New York. the students would be required to attempt five questions. Working capital requirements. Economic. : “Motivating Econimic Achievement”. Feasibility Study – Preparation of Feasibility Reports : Selection of factory location. 6. Delhi. Demand Analysis. New Delhi. source of Finance. 1985 Heinemann. 7. Comprising of seven short answer type questions. Life cycle of new business and relationship with large enterprises. CP – 402 Research Project The final project will be evaluated at the end of the fourth semester by the external examiner. 2. Govt. Question No. : “Entrepreneurship in Small Industry”. DC and Winter. Peter : “Innovation and Enterpreneurship”. London.The examiner will set eight questions in all. Jain Rajiv. WG. Pareek. support to new enterprise. Objectives The objective of this course is to expose the students to the growth of entrepreneurship in developing countries with special reference to India. T. S.: “Project Feasibility Analysis” . This would be equivalent to the marks of the one paper. McClelland. Role of Govt. Economic. 1978. qualities and pre – requisites of entrepreneur. Desai. Incentives. Capital saving and project costing.1. Delhi. shall be compulsory. Free Press. 4. The function of the entrepreneur in economic development of a Country. 1977 John Wiley. Suggested Reading: 1. 1990. Course Contents Significance of Entrepreneur in Economic Development. profit and tax planning. 100 External : 70 Internal : 30 Time: 3Hours Note: . Discovery. Ashish. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.N. Enterpreneurship Development Programmes. Learning Systems. : “Entrepreneur & Environment”.S. Drucker. S. Environmental Factors affecting success of a new business. Market potential measurement. Davis S and Fyfie. and Promotional agencies in entrepreneurship development. A. Reasons for the failure and visible problems for business. David E. Kumar. Cliffton. New Delhi. Achievement motivation. 1984. Financial and Managerial Feasibility of Project. Technical. Characteristics.CP – 401 : ENTREPRENEURSHIP DEVELOPMENT Max Marks. 1969. In all. 1990. : “Planning a Small Scale Industry : A Guide to Entrepreneurs”. All Questions will carry equal marks. : “Developing Enterpreneurship – A Handbook on Learning Systems”. Social and psychological need for entrepreneurship.A.

H and Ganpathy : Financial Econometrics Englewood Cliffs. . Dividend Valuation Model. H. Course Contents Application of Linear Programming. Prentice Hall of India.. comprising of seven short answer type questions. Prentice Hall Inc. Estimation and Projection of Working Capital Decisions. Marks: 100 External : 70 Internal :30 Time:3 Hours Note :-. : Financial Management and Policy. Mergers and Acquisitions. New Jersey. Business Failure and Reorganisation— Application of Multiple Discriminant analysis. Goal Programming. knowledge about the use of quantitative techniques in specified financial decision—making areas. Question No. Fogler. Ievy. Capital Investment and Financial Decision. Legal and Procedural aspects of Merger Decision. Capital Expenditure Decision Under Conditions of Risk and Uncertainly.The examiner will set eight questions in all. There would be one question in form of case study. Suggested Readings: 1Bierman. i990 5. 1982. Regression analysis and Simulation Technique in Financial Decisions Making Areas. James C.. All Questions will carry equal marks. Lease Vs. Harold. Determination of the Exchange ratio. Englewood Cliffs. Englewood Cliffs. : Buy Decision. Sapirio. 1982..LIST OF OPTIONAL PAPERS OF VARIOUS SPECILISATIONS FINANCE FM—301 Financial Decisions Analysis Max. Cost-Volume-Profit Analysis under conditions of Uncertainly. In all. the students would be required to attempt five questions. Objectives The basic objective of this course is to impart an intensive. and Sarnat H. shall be compulsory. The List of cases and specific references including recent articles will be announced in the class at the time of announced of the course. Prentice Hall Inc. Prentice Hall Ins. Replacement Decisions. New Jersey. Edverd. Financial Decision Analysis. 3. 2. 1982.1. Sequencing of Decisions. Englewood Cliffs New Jersey. New Jersey. Decision Tree Analysis. 4. Van Home. Takeover code. Corporate Debt Capacity Management Decisions.

Delhi. . Cross Currency Rates. 6. Spread. Course Contents Types of Foreign Exchange Markets and Transactions. London. Prentice Hall of India. Shapiro: Multinational Financial Management. Official and Free Market Rates. N. measurement of the foreign exchange exposure. Maurice D. 3. Parameters aid constraints on Exposure Management: Forecasting Exchange Rates : Economic Fundamentals. Currency Futures. Financial and SocioPolitical Factors. 5. New Delhi. McGraw Hall. Forward Rates. Alternative Strategies for Exposure Management. Levi: International Finance. N. 2. Paul Einzip : A Textbook on Foreign Exchange. Prentice Hall of India. comprising of seven short answer type questions. Currency Options.FM – 302 : Foreign Exchange Management Max.1. Marks: 100 External: 70 Internal : 30 Time : 3 Hours Note :— The examiner will set eight questions in all. Organisation of the foreign Exchange Markets. All Questions will carry equal marks. Corporate Exposure management: Foreign Exchange Risk. The list of cases and specific reference including recent articles will be announced in the class at the time of launching of the course. Pitman. Question No. and hedging against exposure risk. the students would be required 10 attempt five questions. Currency Swaps. A. Quoting Forward Rates. Delhi. Technical Analysis. Exposure Management Techniques. N. Buckley: Multinational Financial. shall be compulsory hi all. Tax Treatment of Foreign Exchange Gains and Losses. Paul Roth : Mastering Foreign Exchange and Money Markets.Y. Suggested Readings: I Sharan: International Financial Management. Quoting Foreign Exchange Rates. Objectives To acquaint the students with the mechanism of the foreign exchange markets. Organisation of the Exposure Management Function. Prentice Hall of India. 4.

Englewood Cliffs. Analyzing foreign financial statements. 3. international dimensions of financial reporting. : International Accounting. 7. Managing international information systems. concept and mechanism of setting international standards disclosure requirements of international accounting standards. international perspective on inflation accounting. 1985. H Peter : International Accounting. J9g4. John Wiley. 1996. London. Transfer pricing and international accounting : performance evaluation. foreign exchange risk management Suggested Readings: 1. the students would be required to attempt five questions.. 6. 1985. All questions will carry equal marks. shall be compulsory In all. 70 Internal : 30 Time: 3 Hours Note:. Lee H. Englewood Cliffs. foreign currency translation. 2. international audit environment international accounting standards. 5. : Multinational Accounting. New York. Arpon. . London. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. conceptual development and comparative development patterns. 1986. Gray. Thomas G. Evans. S i. : International Accounting & Reporting London. 1 93. : International Accounting and Multinational Enterprises. Harper& Row. Question No. New Jersey. MacMillan. harmonization of accounting practices. comprising of seven short answer type questions. : International Accounting and Transnational Decisions. Shirin.. Bimal. New York. Rathore. 1984. accounting for environmental protection measures. Frederick D S and Mueller Gerhard G. Marks: 100 External. Prodhan. 4. Prentice Hall Inc. Holzer. Jeffrey S and Radebaugh. Cboi.FM—303: International Accounting Max.1. Croom-HeIm. Objectives The objective of this course is to acquaint the students with the accounting needs of international financial Markets and to analysis the accounting measurement and reporting issues unique to multinational business transactions Course Contents International dimensions of accounting.The examiner will set eight questions in all. : lnternational Accounting. Prentice Hail Inc. New Jersey. Butterworth.

& Gupta Ravi : Systematic Approach to Income Tax. : Direct Taxes: Law and PractIce. l-3. Onental Law I-louse. 2.K. New Delhi. Vol. Inter Corporate Dividends and Transfers. 6. Suggested Readings: 1. Residential status of a Company Computation of Income under Different Heads of Income.FM—304: Corporate Taxation Max Marks. : Handbook of Corporate Tax Planning. Additional Tax on Undistributed Profits. Tata McGraw Hill. Bharat House. Singhania. 3. etc. Tripathi. Sale in Domestic Markets or Exports. Meaning and Scope of Tax Planning and Location of Undertaking. Srinivas. Bharat Law House. N. Tax Planning in respect of Managerial Remuneration.M. All Questions will carry equal marks. Deductions and Exemptions.: Sampat Law of Income Tax. Tax Planning regarding Dividends Policy. Kanga. Own or Lease.1. Ranina. Replacements aid Capital Budgeting Decisions.The examiner will set eight questions in all. Delhi. Tax Considerations in Respect of Specific Managerial Decision like Make of &my. H P. : Income Tax Bombay. 1999. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course . 1985 5. V K. Allahabad. Allahabad. Ahuja. Set off and Carry forward of Losses. Comprising of seven short answer type questions. Companies Profit Surtax Act. Clone or Continue. E A. In all. lyengar. N A. Computation of Tax Liability. 1981. Taxman. : Corporate Taxation : A Handbook 2nd New Delhi. A C. G. shall be compulsory. 1986. 100 External : 70 Internal : 30 Time: 3Hours Note: . Question No. 4. 1991. Objectives The objective of the course is to acquaint the participant with the implications of tax structure and corporate tax Planning in operational as well as strategic terms. the students would be required to attempt five questions. 3 B and Palkhivala. Course Contents Basic Concepts of Income Tax.

4th ed. and J. and G. Heuristic Approach.T. Co. John Wiley & Sons. Tupes of Collection Systems. 2001. Credit Analysis and Decision. 5. Miller— Or Model. Importance of Working Capital. Scherr. 2. 1989. Discrminant Analysis. Stone Model. Anmol. .. Inventory Control Models. Determining the Optimum Level of Cash Balances – Baumol Model. Delhi. Disbursement tools. : Working Capital Management. West Pub. West Pub. Management of Cash -Motives for Holding Cash and marketable securities.term Financial Management 3rd ed. Benefits and Costs of Holding Inventories. 3.l V K. Managing the Cash Flows. Bhalla. In all. Objectives The objective of the course is to acquaint the students with the importance of the working capital and the techniques used for effective working capital management. Cash Concentration Strategies. Question No. Prentice Hall. Kinds of Working Capital. Cash System. Modern Working Capital Management.FM – 305: Working Capital Management. Co. Keith V. Integrating Working Capital and Capital Investment Processes. 1989. Forecasting Cash Flows. W. 1988. The List of cases and specific references including recent articles will be announced in the class at the tune of launching of the course. Short-term financing.. T. shall be compulsory. Suggested Readings: 1. Inventory Management and Valuation. Estimating Working Capital Requirements. J. Hampton J. Measures of Liquidity. Managing Corporate Liquidity and Financial Flexibility.. Zietlow : Short-tens Financial’ Management. Smith.S. Sequential Decision of analysis. F. Max Marks: 100 External:70 Internal: 30 Time :3 Hours Note :—The examiner will set eight questions in all. All uestions will carry equal marks. and C. Mannes. Programming Working Capital Management. Investment in Marketable Securities. 1993. Marginal Analysis. 4. L : Wagner Working Capital Management.Determining the appropriate Receivable Policy.C. Beranek Model. the students would be required to attempt five questions.1. Course Contents Concept of Working Capital Management. Gallinger : Readings on Short. Receivable Management. Factors Determining Working Capital. Text and Cases. comprising of seven short answer type questions. Inventory Management-kinds of Inventories.

Risk and Inflation. international Aspects of Financial Institutions. the students would be required to attempt five questions. Suggested Readings: 1. and Seitz. In all.1. Prentice Hall Inc. Financial Planning of Financial Institutions. : Financial Institution Management: Test and Cases. 5. Thrift institutions Capital Adequacy and Capital Planning. 4. Role of Development Banks in Industrial Financing in India. Mutual Funds. Anmol. Yeager. Fred C. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. comprising of seven short answer type question. : Management of Financial Institutions in India. LIC. Tata McGraw Hill. Irwin Dorsey.The examiner will set eight questions in all. Financial Goals and Performa Statements Development Banks. Marks 100 External: 70 Internal : 30 Time:3 Hours Note:. Evaluating Risks and Returns of Assets and Liabilities of Financial Institutions. Insurance Companies. Indian Financial System. Khan MY. Interest Rates in the Financial System. shall be compulsory. Donald R. Vij Madhu. 3rd ed. Interest Rite Analysis. And Fraser. Tata McGraw Hill. Objectives The objective of this course is to discuss the specific financial management problems of financial institutions including a detailed study of the working of the leading financial institutions in India. Rose. Credit and Monetary Planning. Englewood Cliffs. 2001. Course Contents:The Nature and Role of Financial System. New Delhi... 1991. 3. Objectives and Functions of Different Financial Institutions in India Like IFCI. Provisions of RBI’s Operations. IDBI.M. ICICI. Question No. Strategy of Growth. Bhole L. New Jersey. : Management of Financial Institutions. UTI. Nail E. : Financial Institutions. Problems of Time and Cost Over Runs. 1985 2. Ontario.FM-306: Management of Financial Institutions Max. Peter S.2000. . Yield Curve. All Questions will Carry equal marks. 1989.

: Security Analysis and Portfolio Management. valuation theories of fixed and variable income securities. Objectives of security analysis. 2. recent developments in the Indian stock market. Objectives The objective of this course is to impart knowledge to students regarding the theory and practice of Security Analysis and Portfolio Management. McGraw Hill.The examiner will set eight questions in all. Gorden J. Course Contents Investment-return and risk. India. 7. New Delhi. Alexander. Raman Investment. comprising of seven short answer type questions. Suggested Readings: 1.R. Bmbay. 5. : Indian Financial System. New Issue Market. Donald E. . Fundamental and technical approach. shall be compulsory. New York. market indices and return. Fuller. investment instruments of the money market. Vikas Publishing House. Ronald J. Principles and Tehcniques. Question No. Dryden Press. real estate investment. Jeffery V. markets and brokers. Russell J. Machiraju. Prentice Hall of 4. Vikas Publishing House. 6. Thomson Learning. Pandian : Security Analysis and Portfolio Management. mechanics of investing. New Delhi. non – security forms of investment. Fischer. government securities. Marks: 100 External: 70 Internal : 30 Time :3 Hours Note :.FM-307: Security Analysis and Investment Management Max.1. and Bailey. : Investment Analysis and Portfolio Management. Listing of Securities. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. OTCEI. 3. H. investment alternatives. James L: Modern Investment and Security Analysis. efficient market theory. investment companies. and Farrell. All Questions will carry equal marks. Vikas Publishing House. Cost of investing in securities. Operations of Indian Stock Market. In all the students would be required to attempt five questions. New Delhi. New Delhi. And Jordan.

5. : Law and Practice of Banking. P. : Law and Practices of Banking in India. John Murray. Evolution of Banking Law.M. Guarantees : Contract of Guarantee and contract of indemnity. Konark Publishers. Delhi. privatization of insurance industry in India. B. Mahesh and Karam Pal : Insurance Fundamentals. Nigam. 100 External : 70 Internal : 30 Time: 3Hours Note: . Main provisions of Banking Regulation Act. David: Elements of Banking. principles of insurance. Contemporary Issues in Banking : NPA and Capital Adequacy in Indian Banks. Various types of insurance. In all. S. recent trends in insurance and universal banking in India. 3. Davr.S. shall be compulsory. H. Cox. : Fundamental of Banking. Comprising of seven short answer type questions. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.N.R. : Banking Law & Practice in India.FM-401 Principles of Insurance and Banking Max Marks. 4. : Banking Law and Practive. 2.The examiner will set eight questions in all. R. Himalaya Publishing House Co. Writing Reports in Bank visits. 7. Insurance procedure – Settlement of Claims under life and non life insurance. Varshney.L. Procedures and environment. All Questions will carry equal marks. Gulshan. Question No. Suggested Reading: 1.. B. Securities for Bank Advances : Forms of securities and precautions taken by Banks in accepting these securities.S. Banker Customer Relationship. important insurance policies in life and non-life insurance. London. .L. S. Guarantee as Banker’s Security. Mehta. Bodla. the students would be required to attempt five questions. External.R. insurance business operations. Tandon. Course Contents Introduction to insurance. Legal and Commercial.S.1. and RBI Act. Garg. Objectives The basic objective of this course is to apprise the students with the banking law and practice and develop and understanding of various laws affecting banks. 1934 and Negotiable Instruments Act. New Delhi. IRDA and its role in insurance sector in India. 8. 6. Prevailing practices in Banking – Case Studies. 1881. 1949.: Banking Law and Practice. Comparative Environment of Insurance business. Insurance Environment : Internal.

international receivables management. .C. Capital budgeting for foreign direct investment. New Delhi 4. direct and portfolio investment. Suggested Reading : 1. Levi : International Finance. International Working capital Management. Apte : International Financial Management. NY. Institutional structure of international financial markets. International aspects of raising capital. Course Contents Finance function in multinational firm. 3. All Questions will carry equal marks. McGraw Hill. international CAPM.G. International investment : factors and benefits. Delhi. Objectives The objective of this paper is to give students an overall view of the international financial system and how multinational corporations operate. A Buckley : Multinational Finance. cost and risks of financing.The examiner will set eight questions in all. securitization of receivables.1. the students would be required to attempt five questions. Maurice D.FM. Question No. assessing and managing political risk. N. P. Aspects of international cash management. determining financial structure of foreign subsidiaries of MNCs. Shapro : Multinational Financial Managemeent Prentice Hall. cost and availability of international financial flows. Max Marks. 100 External : 70 Internal : 30 Time: 3Hours Note: . financial choices for an MNC and its foreign affiliates. Delhi. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. N. international financial instruments.402 : International Financial Management. In all. Comprising of seven short answer type questions. A. shall be compulsory. TATA McGrraw Hills. Prentice – Hall. 2.

London. : Management of Organisation Behaviour : Utilising Human Resources. Comprising of seven short answer type questions. Emmanuel. Inter – divisional Transfer Pricing. Horsey. P and Blanchard.S. Programming. 8 th ed. 1985. Budgetary Control.FM – 403 : Management Control System Max Marks. Strategic Planning and Implementations. Auditing in Public Sector.. Management Control in Specialised Organization: Selected Case studies on Non-profit and Public Service Organisations. Management Control Process. Variance Reporting Management Control Structure. Flexible Budgeting.J.B. : Cost Analysis and Control New Delhi. 1985. Irwin. Costs Centre.The examiner will set eight questions in all. Course Contents : Management Control – Concept. Taraporevala. 1995. 3. and Gupta. Englewood Cliffs. New Delhi. Objectives : The Main objective of the course is to appraise the students the about the concept of management control system as well as its role in efficient management of public system organizations. Vision 1985.1. Behavioural Aspects of Management Control. In all. All Questions will carry equal marks. Prentice Hall of India. R. 100 External : 70 Internal : 30 Time: 3Hours Note: . 6. Nostrand Rienhold. Responsibility Accounting. Investment Centre. Chicago.N. Prentice Hall Inc. : Value for Money. 4. London. 1994. : Accounting for Management Control. P. the students would be required to attempt five questions. Budgetary Planning and Procedures. New Jersey. Measurement of Divisional Performance including Performance Evaluation – Qualitative and Quantitative. Prentice Hall Inc. Accounting Aspects of Control including Internal Audit and Control. Suggested Readings : 1. Goal Congruence. Suggested. Analysis and Reporting. Performance Budgeting. Question No. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. and Kirby C. D. Nature and Scope. Position of Controller in the Organisation Structure of an Organisation.. Maciariello J. : Management Control System. shall be compulsory. and Govindrajan V : Management Control Systems. Zero – base Budgetting. JJ. C and otley. Organizational Climate. Contingency Theory. Motivation and Morale. . g. 5. 2.K. Glynn. Profit Centre. A. Responsibility Centre. H. Organisation Structure. 1998. Organisation Goals. Ghosh.

Chand. shall be compulsory. Bhalla. S. Stanley S.C. 1993. Swaps. Lexington Books. 1996. types of Traders. London. New Delhi. Objectives The objective of this course is to give an in depth knowledge of the functioning of derivative securities market. In all. John C and Rubinstein : Mark Options Markets. Huang. New Delhi. : Investment analysis and Management. Hull. 2001. 3. Sharpe. 4. General Approach to Pricing Derivatives Securities. the students would be required to attempt five questions. Englewood Cliffs. William F. Prentice Hall Inc. Binomial Model. New Jersey. S. New Delhi. John C. : Investment Management. 1997. M. V. Options Markets.1. Maury R.: Options. Futures and Other Derivative Securities 2 nd ed. Cox. Question No. : Investment. Toronto. Forward Contracts.. 2001. Prentice Hall of India. 7. 100 External : 70 Internal : 30 Time: 3Hours Note: . Chand. Futures Markets and the use of Futures for Hedging.. Comprising of seven short answer type questions. Black – Scholes Option Model. Financial Derivatives : Delhi. . forward and future prices.FM-404: Financial Derivatives Max Marks. etc. Other Derivative Securities. Security Analysis and Portfolio Management. 6. Interest Rate Futures. Trading Strategies Involving Options. 5. : Option Pricing : Theory & Applications. Course Contents: Financial Derivatives – An Introduction. Brennet. Prentice Hall of India. 2. All Questions will carry equal marks. Options on Stock indices. Suggested Reading : 1. and Randall. K. Properties of Stock Option Prices. Derivatives Market in India. Future Contracts. Allyn and Bacon. 1985. 1987. Currencies Futures Contracts. The list of case and specific references including recent articles will be announced in the class at the time of launching of the course.The examiner will set eight questions in all.

Natrajan : Emerging Scenario of Financial Services. 1983.Y. Credit Rating: Meaning and Types. Hire Purchase Finance and Consumer Credit : Conceptual FrameWork. Advantages. M. Venture Capital : Meaning. Seung : Global Corporate Finance: Text and cases.. The Present Scenario. Legal Aspects. Characteristics and Types of Factoring arrangements. All Questions will carry equal marks. Modes of Financing. E and K. Benefits of depository. Question No. 2. Legal and Tax Aspects of Leasing. Course Contents Financial Services : Meaning.FM. Financial Evaluation of Hire Purchase Finance. NHB’s Housing Finance Companies Directions. Taxation. Financial Evaluation of leasing. Comprising of seven short answer type questions. Depository system in India.405: Management of Financial Services Max Marks. M. Features of Consumer Credit. Credit Rating Agencies. 2001. Miami Florida.: Management of Financial Services. Himalaya Publishing House. Mechanism and Beneficiaries of Securitisation. Book Building: Concept and Mechanism of Book Building. Objectives: The main objective of this course is to help students to learn the various financial services and their role in the overall financial system. 100 External : 70 Internal : 30 Time: 3Hours Note: . Mechanisms of Bought out Deals. : Option Pricing: Theory & Applications. Toronto. Kim. Credit Cards: Concept and Significance. Accounting and Reporting. Housing Finance : Introduction. Credit Card Business in India. Benefits of Credit rating to investors and companies. Classification. Securitisation in India. Forfeiting. Accounting. Objectives and Functions. Leasing : Concept. Types of Credit Cards. Bought Out Deals: Meaning and Nature. Gordan. shall be compulsory. Kotb. Housing Finance Schemes. Suggested Reading : 1. Arthur Brennet. Factoring : Meaning. Depository system. Suk and Kim. Lexington Books. Role and Functions of Merchant Bankers. Significance and Benefits of Book Building.1. Khan. . In all. 4.The examiner will set eight questions in all. 3. Mode. Factoring in India. Factoring vs. 2 nd ed. Meidan. 1993. 1997. Securitisation: Concept. the students would be required to attempt five questions. Prudential Norms. The list of case and specific references including recent articles will be announced in the class at the time of launching of the course. Nature and Types. McGraw Hill.

New Delhi.K. Project Financing in India. . New Delhi. G. Bhalla. Bharat Law Hose. 2. Westville. V. Analysis of Project Risks.. w. Comprising of seven short answer type questions. In all.FM. Prasanna : Projects : Preparation. 3 rd ed. shall be compulsory. Ravi : Systematic Approach to Income Tax. Suggested Reading 1. Tata McGraw Hill. All Questions will carry equal marks.: Financial Management of Public Sector Undertakings. Ahuja. Problem of Tiem and Cost Overrun in Pubic Sector Enterprises in India. Appraisal. : Financial Management and Policy. 1997. 1995. Network Techniques for Project Management. Project Review and Administrative Aspects.The examiner will set eight questions in all. New Delhi. Objectives The basic purpose of this course is to understand the framework for evaluating capital expenditure proposals. Dhankar. Technical Analysis. the students would be required to attempt five questions. Assessment of the Tax Burden.1. Allahabd. The list of case and specific references including recent articles will be announced in the class at the time of launching of the course. 1998. 1987.406 : Project Management Max Marks. Social Cost and Benefit Analysis. Budgeting and Implementation. Importance and Difficulties. Anmol. Environment Appraisal of Projects. 100 External : 70 Internal : 30 Time: 3Hours Note: . 4. Course Contents Generation and Screening of Project Idea. Firm Risk and Market Risk. 3. Raj S.. 2nd ed. their planning and management in the review of the projects undertaken.K. Financial Analysis. Capital Expenditure. Question No. Chandra. Multiple Projects and Constraints. & Gupta. Market Demand and Situational Analysis.

New Delhi. Need. All Questions will carry equal marks. 2.407 : Portfolio Management Max Marks. Sharp simple index model and APT. 100 External : 70 Internal : 30 Time: 3Hours Note: . characteristic line. : Security Analysis and Portfolio Management.: Modern Portfolio Theory and Investment Analysis. Prentice Hall of India. 5. and Gruber. 3. Portfolio revision – Meaning. Efficient frontier (i) risk – free and (ii) risky lending and borrowing. risk & return determination of a portfolio. Strong : Portfolio Management. William F. leveraged portfolio. shall be compulsory. Gordon J. Thomson Learning. New Jersey. Elton. Englewood Cliffs. CAPM. : Fundamentals of Investment. . Alexander. and Sharpe. portfolio performance evaluation. 7.1. In all. variable ratio plan. and Jordan. 4. Markowitz portfolio theory. security market line. Course Contents Introduction – Meaning. Suggested Reading : 1. Question No. Bombay. Dryden Press. Edwin J. active portfolio strategies. Fischer Donald E. New Delhi. Martin J. Kevin : Portfolio Management. Frank K. formula plan. constant – dollar – value plan. Efficient Frontier. Prentice Hall of India. : Investment Analysis and Portfolio Management. Renold J.The examiner will set eight questions in all.FM. risk adjusted performance measures. 6. John-Wiley. constant ratio plan. Meaning & Construction ad investors utility. need and constraints. the students would be required to attempt five questions. capital market line. Optimal portfolio : selection & problems. Prentice Hall Inc. Sharpe : Investments. market portfolio. The list of case and specific references including recent articles will be announced in the class at the time of launching of the course. Reily. New York. Bond portfolio management strategies – passive portfolio strategies. Comprising of seven short answer type questions.

Objective: The aim of the paper is to acquaint the students with concepts. prentice Hall of India. shall be compulsory. Determination of Target Audience. johan G. 2002. Kleppner. New Delhi. George E and Belch. New Jersey. Budgeting. Wells. Layout. 1. O. Batra. Building of Advertising Programme – Message. Advertising and Consumer Behaviour: Role of Creativity in Advertising. 1986. Question no. 4. Belch. Logo. 1995. Chicago. : Introduction to Advertising and Promotion. Advertising of an Agency. Electronic Media Buying. New Delhi. Stimulation of Primary and Selective Demand – Advertising. Role of advertising in the Marketing Process: legal. theory of Cognitive Dissonance and Clues for Advertising Strategist. comprising of seven short answer type questions. Otto : Advertising Procedure. Headlines. Rajeev. techniques and give experience in the application of concepts for developing an effective advertising programme. 2002. Irwin. Appeal. Guinn : Advertising & Integrated Brand Production. Irwin. Advertising Management. 2002. Burnett. 5. Arens and Bovee : Contemporary Advertising. Course Contents: Advertising : Concepts. Delhi. Campaign Planning. Prentice Hall Inc. The list of cases and specific specific references including recent articles will be announced in the class at the time of launching of the course. Michael A. Copy. 3 rd ed. 7. 6. the students would be required to attempt five questions. 2000. 2.. William.MARKETING MM-301: Advertising Management Max. Types. Vikas Publishing House. Two – Step Flow of Communication. There would be one question in the form of case study.. Englewood Cliffs. Johan & Moriarty Sandara. Myers. Suggested Readings: 1. Sandage and Fryberger : Advertising. AITBS. Ethical and Social Aspects of Advertising. 3. PHI. Measurement of Advertising Effectiveness. Process of Communication – Wilbur Schramm’s Model. Evaluation – Rationale of Testing Opinion and Aptitude Tests. forms and Importance. and Aaker.the examiner will set eight questions in all. Marks: 100 External : 70 Internal : 30 Time : 3 House Note:. . IIIustration. 4 th ed. Planning and Objective Setting: Dagmar Approach. David A. All questions will carry equal marks. In all. Media Planning.

Motivating and supervising sales personnel. 6. Designing and Administering Compensation plan. All Questions will carry equal marks. . Designing Territories and allocating sales budgeting and Control. Course Contents Nature. Anderson. Scope and Objectives of Sales Management. & Hair : Professional Sales Management. New York. Thomson Learing Mumbai. R. 1988. Questions No. Macmillan India. Dalrymple. 2. 3 rd edition. Sales forecasting. : Sales Management : Concepts and Cases. Selling Operations.J. 4. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Charles : Sales Management. Calvin : Sales Management. New Delhi. 8th Edition. International Sales Management. Sales organization: Recruitment and conducting sales training programmes. John-Wiley. Theories of selling. D. Still. 7. 3.MM-302 : Sales Management Max. comprising of seven short answer type questions.. Tata McGraw Hill. In all the students would be required to attempt five questions. Pearson Education Asia. shall be compulsory. Prentice Hall Inc. Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. New Delhi. Suggested Readings: 1. Futrell.The examiner will set eight questions in all. 1989. R & Govoni : Sales Management. Functions of Sales Manger. 5. 2000. Tata McGraw Hill.1. Manning & Reece : Selling Today. Lancaster & Jobber : Selling and Sales Management. Sales Meetings and Contests. Objective The purpose of this paper is to acquaint the students with the concepts which are helpful in developing a sound sales and distribution policy and in organizing and managing sales force and marketing channels. Determination of size of sales force. Personal selling. Salesmanship.

1991. AMACOM. : Understanding Brands. Lyhh B. Aaker. : Product Management. brand image. 5. NY. and Winer. comprising of seven short answer type questions. 4. : Building Brand Identity: A Strategy for Success in a Hostile Market place. Tata McGraw Hill. Kapferer. Lehmann. Financial Analysis of Product Management. brand personality. Multiple branding. Programme to built Brand Equity. Kevin Lana : Strategic Brand Management. Branding for international marketing. Up shaw. Richard D. E-branding. New Product Development Process : Developing Product Strategy.Brand awareness. Family versus individual brand names. . London. Russel S. retail. Brand extension decision.2002. Branding terminology. Kogan Page. Private versus national branding. Donald R. Prentice Hall. 1999. Course Contents Product Planning and Management: Product concepts and levels. Free Press. Product life cycle and marketing strategy implications. brand equity. 1991.: Managing Brand Equity. Don. Maloney : Creating Brand Loyalty. 1998. Brand Positioning and Re-launch : Brand building and communication. : Strategic Brand Management. shall be compulsory. New York. Basic branding concepts. Suggested Readings : 1. brand identity. Product line and mix decisions. Branding in Specific Sectors: Customer. Keller. Major Branding Decisions : Selecting a brand name. brand loyalty. service brands. Free Press. A. Handing brand name changes. industrial. J N. 3. New York. Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :.3 rd edition. Importance of branding. Objectives The objective of this course is to impart in – depth knowledge to the students regarding the theory and practice life cycle and Product and Brand Management. Czemiawskd.1. Cpwley.MM-303: Product and Brand Management Max. New York. Questions No. Branding Strategies. 7. David. John Wiley. 1995. & Michael W. In all the students would be required to attempt five questions. Product versus Corporate Branding. 2.The examiner will set eight questions in all. 6. All Questions will carry equal marks. 1992. Measurement of Brand Equity. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.

TMH. Models of Consumer Behaviour. comprising of seven short answer type questions. Consumer Behaviour. LG and Kanuk. 2001. Consumer Involvement and Decision-Making.MM-304 : Consumer Behaviour Max. etc. New Delhi. PHI/Prearson Edu. Diffusion of Innovation and Opinion Leadership.1. Consumer Behaviour and Marketing Strategy. Soloman. New Delhi. L. Consumer Attitudes and Attitudes Change. Consumer Behaviour Audit. 1993.The examiner will set eight questions in all.Ltd. : Consumer Behaviour: Implications for Marketing Strategy. In all the students would be required to attempt five questions. Hawkings. Dryden Press. All Questions will carry equal marks. Suggested Readings : 1. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course . : Consumer Behaviour: Chicago. etc. New Delhi. Assael. Schiffman.. Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. Family Decision – Making. 3. J. Loudon & Loudon : Consumer Behaviour. Asian Books Pvt. : Consumer Behaviour and Marketing Action. Information Processing and Consumer Perception. 4. Being. Influence of Culture. Course Contents Introduction to Consumer Behaviour. Industrial Buying Behaviour. Questions No. 6. New Delhi. D.. 5. Having. Reference Group Influence. L. H. Consumer Motivation. Objectives The basic objective of this course is to develop an understanding about the consumer decision – making process and its applications in marketing function of firms. E. Subculture and social class. Buying. 2002. 1994. shall be compulsory. Information Search Process. Influence of Personality and SelfConcept on Buying Behaviour. : Consumer Behaviour. Evaluative Criteria and Decision Rules. Psycho-graphics and Lifestyle. TMH. Michael E. 2. PrenticeHall of India. I. Engle.

comprising of seven short answer type questions. Selection of transportation modes. Private V/s public warehousing. computers and warehouses management Order Processing : Importance to customers service. Adel. Channels Cooperation and Channels Conflict. Himalaya Publishing House. 5. Tata McGraw Hill. K. Supply chain management – nature importance and interface with logistics. 4. Management of receipts and issues. N. 2. Ohio. Site selection.A.MM-305 : Distribution and Logistics Management Max.The examiner will set eight questions in all. 7. Channel Structure. Questions No. Planning warehousing operations. New Delhi. Ansary. 1999. Inter – state good movement and problems. New Delhi. Distribution Control and Performance Evaluation. . Inventory Control : Economic order quantity under conditions of certainty and uncertainty. D. Course Contents Distribution Channels : Role of Marketing Channels. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Packaging and utilization. 6. Introduction to Distribution Logistics : Nature importance and scope of logistic decisions. Prentice Hall Inc. All Questions will carry equal marks. warehouse layout. : Physical Distribution Management. Ballu. Khanna.E. Coughlan : Marketing Channels. Transportation and Physical Distribution. shall be compulsory. Stern. New York. I. Distribution Intensity. Inventory requirements as function of number of stock locations: Techniques of inventory control. Al. Warehousing : Role and modem concept of warehousing. 3.K. Suggested Readings : 1. Bowersox and Others : Physical Distribution Management. Lambert. : Strategic Logistics Management. Channels behaviour and Organisation. Dryden Press. Christopher and Gordon Wills : Marketing Logistics and Distribution Management. In all the students would be required to attempt five questions.1. Integrated logistics. Englewood Cliffs. New Delhi. Louis W. Martin.L. material handling. Total cost concept. Tata McGraw Hill.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. : Business Logistics. Importance and modes of transportation. Anne T. Ronald H. Objectives The objective of this course is to enable students understand the importance and dynamics of a firm’s physical distribution functions and management of its supply chain. et.. New Delhi. Glaskowsky. Documentation and carrier liabilities. Prentice Hall. Factors affecting choice of Distribution. Transportation management. : Business Logistics Management. Multi – modal transportation. Concept of Customer service.

exteriors and layout. Mumbai. Morgenstein. Destination Stores.MM – 306: Retailing Max . 7. Return on per sq.Marks: 100 External: 70 Internal: 30 Time : 3 Hours Note: . 1. Exclusive Shops. Different formats. shall be compulsory. : Retail Management : A Strategic Approach. Economic forces. Retail promotions – Staying ahead of competition. Joel & R. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Questions No. Jay and Gerald Pintel : Retailing. Berry & Evans. Cultural and Social group influence on consumer Purchase Behaviour.1. Diamond. perspective on retailers and understanding of the retail business.1992. Suggested Readings : Berman. Andrew J. Competitive force. Technology in Retailing. Retailing definition. In all the students would be required to attempt five questions. Retail Store location – Traffic flow and analysis. Supply Chain Management. Tata McGraw Hill. 4. Customer traffic flows and pattern. Dircet Marketing/Direct Selling. NJ. comprising of seven short answer type questions. Retail Equity. Franchising. Newiman. Objectives : The course will focus on manufactures. Duane: Retailing Thomson Leaming. Merchandise planning – Stock turns. & Cullen. 6. David : Retail Marketing Management. Discount Stores and other current and emerging formats – Issuse and Options. Retailing mix – Social forces. Retail Pricing. marketing Concepts in Retailing – Consumer purchase behaviour. Gilber. New Delhi. 5.The examiner will set eight questions in all. Peter : Retailing Environment & Operations. Structure. NJ. New Delhi. Paerson Education. New Delhi. Chain Stores. population and its mobility. Melvin and Harriat : Strong in Modern Retailing. All Questions will carry equal marks. Credit Management. Retailing through the Internet. : Retailing Management. Technological forces. PHI/Pearson Education. Vikas Publishing House. Levy Michael & Weitz Barten W. feet of space. Prentice-Hall. Course Contents An Introduction to the Retailing System. New Delhi. 1996. Prentice-Hall. 3. . 2. Creative display.

Sampling Plan : Universe.Luck. Boston. 3. Importance. Del : Marketing Research : Measurement and Method. Ethical issues in MR. Advertising research. Starsh : Marketing Research: Text and Cases. Green Paul E. International marketing research. : Marketing Research.C. Gilbert. G. Questionnaire preparation. observation method. H. Course Contents Introduction to Marketing Research.F. . Prentice Hall. Primary data collection methods – questioning techniques. D. Questions No. Data Analysis: Hypothesis testing. New Delhi. Donald S. tests of significance (Parametric & non –parametric) Univariate. online surveys. Organization of MR Department. 6. Beri. MR in India. Tull. tools and techniques of marketing research. New Delhi. Ralph Westfall and S. Donald and Hawkin.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. Boyd. Prentice Hall. Sampling techniques. Problem Identification and Research Design : Problem identification and definition : Development of a research proposal: Types of research designs. shall be compulsory. Dryden Press. Data Collection : Organisation of field work and survey errors – Sampling and non – sampling errors.W. New Delhi. 2. 5.J. Sample size determination. Prentice Hall. Objectives The purpose of this course is to enable students learn the process. Irwin. nature and scope of marketing research. Marketing research process. Prentice Hall. marketing information system and marketing research. Online data sources. Chisnall. Suggested Reading : 1. : Marketing Research. Tull and Gerald Albaum : Research for Marketing Decision. sample frame and sampling unit.1. New Delhi. Role of MR Agencies.MM-307 : Marketing Research Max. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. New Delhi. Data Resource: Secondary data sources and usage. comprising of seven short answer type questions. Richard D. Sales and Market research. Boston. Marketing Research Applications: Product research. 7. peter M: The Essence of Marketing Research. All Questions will carry equal marks. Aptitude measurement and scaling techniques – elementary introduction to measurement scales. Report preparation and presentation. bivariate and multivariate data analysis.The examiner will set eight questions in all. Tata McGraw Hill. In all the students would be required to attempt five questions. A : Basic Marketing Research. 4. Churchill.

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4.The examiner will set eight questions in all. International Distribution Management: International Distribution Channels. Question No. Thosmson. Branding. the process of price setting. Domestic Marketing versus International Marketing. Fayerweather : International Marketing. packaging and organization of product warranties and services. process of International Marketing. Comprising of seven short answer type questions. 2. Selection strategies. N. L. information for pricing decisions. WTO Framework and International Marketing. reasons and motivations underlying International Trade and International Business. International Marketing Environment. pricing decisions. Factors influencing International Market selection and segmentation. International Marketing Planning and Control. Delhi. Varshney and B. nature. Sak Onkvisit and John Shaw : International Marketing ( Analysis and Strategy).1. International Advertising: International advertising strategy. Course Contents International Marketing: Definitions. International Marketing Mix: International product policy and planning International product mix. Delhi. the students would be required to attempt five questions. selecting distribution channels. media strategy. John. 5. Suggested Reading 1. 100 External : 70 Internal : 30 Time: 3Hours Note: . N. In all. Objectives : The basic objective of this course is to acquaint the students with environmental. institutional and decisional aspects of international marketing. All Questions will carry equal marks. elements of advertising strategy. Sultan Chand Publication. labeling. Simon Majaro : International Marketing. procedural. International distribution policy. . R. The list of case and specific references including recent articles will be announced in the class at the time of launching of the course. PHI. shall be compulsory. Vern Terpestra and Ravi Sarthy : International Marketing.MARKETING MM-401 : International Marketing Max Marks. International pricing policies strategies. basic modes for entry. Bhattacharya : International Marketing. 3. scope and benefits.

The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. Comprising of seven short answer type questions. Houghton Mifflin. 7. 1975.1. Industrial Marketing Analysis. Industrial Marketing Strategy.The examiner will set eight questions in all. Webster. Corey E Raymond. In all. the students would be required to attempt five questions. 9. Mumbai. 100 External : 70 Internal : 30 Time: 3Hours Note: . 3 rd ed. Englewood cliffs. Industrial Marketing. Industrial Services. . Gross AC Business Marketing Boston. Objectives The objective of this course is to lay a foundation for an understanding of the complex dimension of the Industrial Marketing Course contents Nature and scope of International Marketing: Differences between Industrial Marketing and consumer marketing. Industrial Pricing: Price Determinants. Planning and control Englewood Cliffs. Hill. 2nd ed. 6. Assessing Marketing Opportunities. Industrial Purchasing System: Industrial Marketing Research: Industrial Marketing Strategy: Strategic planning. Ralph cross – Industrial Marketing. Organizational Customers. 5. New Jersey. Reader Robert R. Logistics Management. 8. Pricing Policies.. 1991. Irwin. Industrial Marketing. segmentation of Industrial Markets.MM-402 : Industrial Marketing Max Marks. Richard etc. “Industrial Marketing” PHI. Thomson Learning. 4. 1979. Classifying Industrial products. 2. 1993. Homewood Illinois. FE. shall be compulsory. New Jersey Prentice Hall Inc. Formulating Channel Strategy. Industrial Marketing Communication: Sales force Management. Havalder Krishna K. Richard D. 3. Alexender S. Vitale. understanding Industrial Markets. Question No. New Delhi. 1983. Suggested readings 1. All Questions will carry equal marks. New York John Wiley. Pricing Decisions. Prentice Hal Inc. Business to Business Marketing. Advertising and sales promotion. Product Positioning: Product Decision and Strategies. nature of demand in Industrial Markets. TMH. Industrial Buyer Behavior. Industrial Marketing: Cases and concepts. Reeder Robert R.

Sarinivasan R. Lovelock. Christopher H. Service Management Trinity. Malcom and Payne. Services Marketing 3 rd edition. Galgotia Publishing Company. 2. A Marketing Planning for services. Ravi. Question No. McGraw Hill. Demand-supply Management. 12. “Service Marketing” Pearson. SN Jha. Service Vision and Service Strategy. Advertising. & Gupta SC. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. “Service Marketing” 9. Essentials of Service Marketing. Rama K. Quality Issues and Quality Models. Objectives The objective of this course is to develop insights into emerging trends in the service in a developing economy and tackle issues involved in the management of services on national basis. 2002. 8. “Service Marketing” PHI. Rampal & Gupta.MM 403: SERVICE MARKETING Max. 6. Excel. Rao Mohana. Rampal M. New Delhi. the students would be required to attempt five questions. New Delhi. comprising of seven short answer type questions. Service Marketing. Zeithaml V A and Bitner.K. 5. New Delhi. Service Marketing. 1996. Shankar. Customer Involvement in service.. Suggested readings 1.1. In all. The Service Classification. shall be compulsory. Chaudhary Nimit & Monika Chaudhary. Service Product Development. Service Marketing: People. All Questions will carry equal marks.The examiner will set eight questions in all. 10. 7. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. Relationship Marketing. “A text book of Marketing & Services” McMillan. Difference in Goods and Services Marketing. Rust. Mumbai. Technology Strategy.. M J. Medonald. . Services Marketing. Branding and Packaging of Services. “Service Marketing” HPH. Nature of Services. Butterworth Heinemann. Employee Empowerment. Recovery Management. Hoffman & Bateson. Thomson Learning. 2002. Marketing Framework for Service Businesses. Zahorik and Kenningham. 3. 11. 4 th edition Pearson Education. Managing Productivity and Differentiation in Service Organizations. 4. The Service Consumer Behaviour. Course contents The Emergence of Service Economy. Marketing Challenges in Service Businesses.

rules for success. Customer loyalty programmes. TMH. Nash : Direct Marketing. Chicage. William J. Objectives This course acquaints students with the need. Application of Direct Marketing: Financial services marketing. Derek Davies and Alison Bond : Direct Hit. : Direct Marketing. cost analysis and cost control of direct marketing. Suggested Reading 1. Data-base Marketing. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. Segmentation and Target Marketing.1. Stone. Marketing Mix for Direct Marketing. Catalogue Marketing Network Marketing. 7. Kogan Page. New Delhi. Martin. Course Contents Direct Marketing : Definition. Direct Marketing Operations : Planning direct marketing campaign. the students would be required to attempt five questions. place and promotion strategies.The examiner will set eight questions in all. Elements of Direct Marketing : Planning a direct marketing programme. Fund raising. Communication for direct marketing. In all. 5. comprising of seven short answer type questions. Direct Marketing Modes – Tele Marketing. London. shall be compulsory. Guidelines for effective direct marketing – likely pitfalls.L. M. TMH. and customer service. Media planning. 1992. Direct Marketing and developing new business. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. Question No. Edward. All Questions will carry equal marks. Changing face of Direct Marketing. Roberts. scope and importance of direct marketing . Institutional Direct Marketing : Industrial Direct Marketing. 2. McDonald. New Jersey. significance. Dealer – identified direct marketing. Bob Stone : Successful Direct Marketing Methods. Edward. New Delhi. Prentice Hall. Developing customer data base. New Delhi. Tata McGraw Hill.D. Tools and Techniques : Role of information technology in direct marketing. 4. Berger : Direct Marketing Management. NTC. Retail Direct Marketing.MM-404 : Directing Marketing Max. and operation of direct marketing. Fulfilment and customer service – receiving and processing orders. Evaluation effectiveness of Direct marketing. . Product. price. inventory and warehousing decision. 6. Bird Dryayton : Common Sense Direct Marketing. 3. New Delhi. Nash : The Direct Marketing Handbook. Macmilian. 1998. and P.

Processing facilities for different agricultural products. 8. 2. SL Gupta. George. Objectives The objective of the course is to express the students to the rural market environment and the emerging challenges in the globalization of the economies. 9. Inter India. Awadesh Kumar Singh. Indian Agricultural Economics. Myths and realities. 1982 Allied New Delhi. 5. SN Politics and Society in Rural India. “Rural Marketing” Pearson. Farm input & pesticides: Organization and function of agricultural marketing in India. Role of agricultural price commission. Course contents Nature. Nature.MM 405: RURAL AND AGRICULTURAL MARKETING Max. Competitive Strategy. Desao. In all. Ramakrishanayn. Marketing of agricultural inputs with special reference to fertilizers. Scharnd. 1979. Ramakeshary Y. Problems of agricultural marketing.P. Gopalaswamy T. “Agricultural Marketing in India” IBH. Arora RC Integrated Rural Development. . 1980 Free Press. Role of warehousing. “Rural Marketing. 3. Role of Central and state Governments. Institutions and organization in agricultural marketing. “Rural Marketing . Rural Development 1988. 1980. 7.H. 10. comprising of seven short answer type questions. Acharya & NL Aggarwal. “Rural Marketing Indian Perspective” New age. Sukhpal Singh. “Rural Marketing.1. S.Text & Cases” WP. Competing Against Time 1990. 11. Porter. Classification of agriculture product with particular reference to seasonality and perishability. 13. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. New Delhi. 6. Rudra Ashok. seeds.. Delhi. Marketing structure and performance. Himalaya Bombay. shall be compulsory. Marketing of consumer durables and non-durable goods and services in the rural markets with special reference to product planning.The examiner will set eight questions in all. the students would be required to attempt five questions. Rural Marketing. Wheeler Pub. Socia-cultural. characteristics and the potential of Rural Markets in India. media planning: planning of distribution channels and organizing personal selling in rural markets in India. Satya Prakash Pandey. Michaei. Question No. All Questions will carry equal marks.. Unique features of commodity market in India. New York. Free Press New Delhi. scope and role of co-operative marketing in India. New Delhi. 4. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course.Focus on Agricultural Inputs” Vikas Publication.Focus on Agricultural Inputs” Jaicob Publication. Vasat. Suggested readings 1. Stalk. Mishar. E. 12. economic & other environmental factors affecting rural marketing: attitudes and behaviour of the rural consumers and farmers. Determination of agricultural prices and marketing margins.

New Delhi. The Process of Public Relations-Developing & Executing the PR Programme. the Elaboration Likelihood Model. Creative Tactics for Television. comprising of seven short answer type questions. Public Relations on the Internet. Objectives The objective of this course is to make the students understand the intricate process of marketing communication. Planning Creative Strategy – The creative challenge. George E. All Questions will carry equal marks. Question No. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. The Internet and integrated marketing communications Advertising. Analysing the Receiver. Planning. Tom Duncan : Integrated Marketing Communication. Personal Selling on the Internet. : Advertising. creative Personnel. Pearson Education. TMH. Taking Creative Risks. Kotler Philip : Analysis. In all. the Creative Process.1. Direct Marketing on the Internet. The importance of Creativity in Advertising. New Delhi. New Delhi. Receiver/Decoding. the students would be required to attempt five questions. 3. Belch : Advertising & Promotion – An Integrated Marketing Communications Perspective. Channel. 5. Message. Cognitive Processing of Communications –the cognitive Response Approach. shall be compulsory. and how each tool of communication contribute to the overall communication strategy. Creative Tactics – Creative Tactics for print advertising. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. determining Promotional Objectives – Marketing versus communication objectives. Blythe : Marketing Communication. A Basic Model of Communication – source Encoding. Planning and Development.MM-406 : Marketing Communication Strategy Max. 2. Advertising Creativity. communication objectives. 4. Implementation & Control. Delhi. Response/Feedback. Sales Promotion on the Internet. the Response Process. Pearson Education. Sales versus Communication Objectives – sales-oriented objective. Creative Strategy. Publicity. Belch & Michael A.The examiner will set eight questions in all. Suggested Reading 1. Course Contents The Communication Process – The nature of communication. . noise. O’Guinn. planning & decision making. Establishing objectives for integrated Marketing communication programs – The value of objectives – communications. Vikas Publishing House. Creative Strategy Development. Creative Strategy: Implementation and Evaluation: Appeals and Execution Styles.

Collective Bargaining. Myth and Reality. T. 5. 1988. Role of trade unions. G. Papola. 4. Productive bargaining. – The Rayon Spinners : The Strategic Management of Industrial Relations. Participative management and co-ownership. Trade union and the employees.. Kochan. Course Contents Industrial relations Perspectives. Oxford University Press. Melbourne 1987. Employee empowerment and quality management. This course is an attempt to appreciate the conceptual aspects of industrial relations at the macro and micro levels. Richard D Irwin. Suggested Readings: 1.The examiner will set eight questions in all. 3.R. Virmani. 2. 1982. New Delhi. Webb. Legal Framework of Industrial Relations. Trade union and the management. Negotiation and collective settlements. Industrial Democracy. 1994. No.1. etc. E. : Labour Institutions and Economic Development in India. New Delhi. Niland. T S & Roger. Sidney & Webb. New Delhi. & Katz Henry : Collective Bargaining and Industrial Relations. Vision Books. : The Futute of Industrial Relations Sage New Delhi. : Participative Management vs. 1988. Oxford University Press. comprising of seven short answer type questions. Beatrice. In all. J.A. Industrial Relations and the State. The list of cases and specific references including recent articles will be announced in the class at time of launching of the course. K : Trade Unionism. shall be compulsory. Geneva. Industrial Relations and the emerging socio-economic scenario. 2 nd ed. Mamkoottam. All Questions will carry equal marks Objectives Organisational efficiency and performance are intricately interlinked with industrial relations.R. 1992. Ramaswamy. Question. Industrial relations and technological change. Homewood. Lognman.HUMAN RESOURCE MANAGEMENT HRM-301: Management of Industrial Relations Max Marks:100 External :70 Internal : 30 Time : 3 Hours Note:. ILO. Illinois. A. the students would be required to attempt five questions. . 1994. 6. ILO and industrial relations. B. Discipline and grievance management.

Suggested Readings 1. R. Davis. J. ed.1. Bamber.D. : Managing Rogether Consultation and Participation in the Workplace. Changing role of the State and industrial relations in the developed newly developed and developing economies. J. Its Nature.: Employment Relations in a Changing World Economy. MIT Press. 1993. J. comprising of seven short answer type questions. R. required to attempt five questions. LMR Press/Rutgers University. : Industrialization and Labour Relations : Contemporary Research in Seven Countries. 1996.J. Oxford. 1995.The examiner will set eight questions in all. & Lansbury R. Scope & Pedagogy.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. . R. : Industrialization and Labour Relations : Contemporary Research in Seven Countries. Gardner. etc. ILR Press. M: The Workers of Nations: Industrial Relations in Globalized Economy. & Lansbury. & Meltz N. Questions No. Melbourne. 1994. Routlege. 1995. Locke. & Harrod. : Industrial Relations Theory. Emerging trends in collective bargaining and negotiations. Appreciation of industrial relations policies and practices of major economies would be necessary to perform efficiently in the liberalized environment. Ithaca. 2. 1993 3. M. 7. Frankel. Jacoby. 5. M. ed. Oxford University Press. : International and Comparative Industrialized Market Economies. Objectives Recent years have witnessed an increasing degree of globalization of economies. Course Contents Industrial relations globalization. ILR Press.D.HRM-302: Management of Comparative Industrial Relations Max. G. 6. Ithaca. All Questions will carry equal marks. Adams. Cambridge. political and cultural contexts. E. 4. Employee empowerment and participative decision-making. S. ed. M & Harrod. Trade union strategies towards liberalization and technological change. Productivity bargaining and wage negotiations. Longman. Emerging Trends in industrial relations. Employee response to industrial restructuring and organizational re-engineering. 1995. This course aims to familiarize students in the major industrial relations systems operating in different economic. S. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. London.

Course Contents Manpower management in the 21st Century. Cambridge. 3.HRM-303: Manpower Development for Technological Change. 1992. Environmental context of human resource management. Suggested Reading: 1. 5. : Management of Technology and Innovation. London. 1995. London. Changing technology. required to attempt five questions. 7. Jon : Human Resource Management and Technology Change. Human resources implications of technological change. Transformation. D. Warner. Objectives: Recent years have withnessed rapid technological changes affecting industry and business in different ways. : Managing Innovation. Cambridge University Press. H. Clark. Max. 2. Maxwell Macmillan. . Concept and process of technological innovation. the emerging profile of human resources. P. London.The examiner will set eight questions in all. Skills. University of Southampton. New York. comprising of seven short answer type questions. : New Technology and Manugacturing Management. M. Sage. Shittaker. New Delhi. Technology transfer with human face.1. All Questions will carry equal marks.P. 1990. 1995. and Management. Clark. Rastogi. A and Warner. : New Technology. 1990. Wiley. Womack. 1993. Questions No. Gampbell. Jon : Managing Innovation and Change. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 6. M. New issues in manpower training and career development. etc.N. J. 1990. Organisational implications of technological change. Performance/potential evaluation in the context of new technology. Routledge. 4. This course aims to discuss the major aspects of technological change and the kind of human resource management strategies and steps which may equip the organization and its human resources to adequately cope with such change. : The Machine That Changed the World. Sage.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Time : 3 Hours Note :.

In all the students would be required to attempt five questions.The examiner will set eight questions in all. Internal and external equity in compensation systems. Kegan Paul. speed.HRM-304: Compensation Management. comprising of seven short answer type questions. Prentice Hall Inc. Working of different institutions related to reward system like wage boards. 1991. productivity. George : Employees Share Ownership. 1988. Objectives: The course is designed to promote understanding of issues related to the compensation or rewarding human resources in the corporate sector. Michel and Murlis. All Questions will carry equal marks. Determination of inter and intraindustry compensation differentials. Statutory provisions governing different components of reward systems. 1994. Lenard R. pay commissions. Hart. Robert A : Economics of Non-Wage Labour Costs. 3. 5. . George Alen and Unwin.. Suggest Reading: 1. London. public services and other forms of organizations and to impart skills in designing. 1984. Bergess. Richard I : Compensation Management : Rewarding Performance. 2. compensation practices of multinational corporatins and tragegic compensation systems. Henderson. Understanding different components of compensation packages. Micton. Capeman. London.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. policies and strategies. learning. analyzing and restructuring reward management systems. The list of cases and specific references including recent articles will be announced in the class at the time of launching of course.1. shall be compulsory. Course Contents Understanding of economic theory related to reward management. Understanding and compensation packages. : Handbook of Wage and Salary Administration. quality. : Wage and Salary Administration. R & D Staff. compensation of chief executives. 6 th ed. 1984. Planning for improved competitiveness. Competitive imperatives. 6. London. etc.. Armstrong. Questions No. Max. Kogan Page. Rock. Charles E-Merril. Englewood Cliffs. senior managers. New York. service. 4. Helen : Reward Management: A Handbook of Salary Administratin.. 1984.

Interpersonal trust. New Jersey Prentice Hall Inc.A. 1985. 1979. D.L.. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the curse. L. Course Contents Group as a medium of learning : Developing and charge. . Influence processes. New Delhi. Objectives The purpose of this course is to advance understanding regarding interpersonal and group processes and help the student to examine and develop process facilitation skills mainly through laboratory and other experience-based methods of learning.. New Jersey. Questions No. 1991. Englewood Cliffs. etc.S. Interpersonal awareness and feedback process. Fundamental interpersonal relations orientation (FIRO-B). communication.1991. Hall Inc. London..G.A. W. 5. Team building. 2. : Inside Organizations : Understanding the Human dimensions. 5 th ed. D. comprising of seven short answer type questions. Group cohesiveness.. Moore.The examiner will set eight questions in all. Kolb. Englewood Cliffs. shall be compulsory. Kolb. Group synergy. In all the students would be required to attempt five questions. All Questions will carry equal marks.1. Career roles and identity. 3. Suggested Readings : 1. 4.. U. Dorsey Press. : Developing Managerial Dkills in OB. M. Group decisionmaking. Mainiero. : Essay in Interpersonal Dynamics. Bennis.HAM-305 : Managing Interpersonal and Group Processes Max. Sage. etc : Organizational Behaviour : Practical Readings for Management. Prentice Hall of India. etc : Organizational Behaviour: An Experiential Approach 5 th ed. & Tromley C.D. 1988.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. Competition and cooperation.

Mabey. Human resource information system. 7. and Belkaoui. Quorum Books. Suggested Readings : 1. Models and techniques of manpower demand and supply forecasting.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. In all the students would be required to attempt five questions. Deployment and Development in organizations. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. R. 3. Oxfor. 1991 2. Englewood Cliffs. 4. : Career Theory Handbook.H. B. C and Salama. : Career Management.HRM-306 : Human Resource Planning and Development Max. shall be compulsory. J. 1995. All Questions will carry equal marks.The examiner will set eight questions in all. HRD strategies. : Human Resource Information System: Development and Applications. Potentials appraisal and career development: HRD Climate. C. Human resource valuation and accounting. Objectives The objective of this paper is to develop a conceptual as well as a practical understanding of Human Resource Planning. 5. 1994. R and Mabey. PWS-Kent. 6. Retention. Redeployment and exit strategies. comprising of seven short answer type questions. Organisational human resource planning. J. Age and grade distribution mapping. Workforce flow mapping. HRD in strategic organizations. 1987. Kavanagh. Boston. . J. Prentice Hall Inc.M. G. 1992. A. Arthur. QWL.Heinemann. Course Contents Micro level manpower planning and labour market analysis. etc.1. Culture. New York. M. 1993. Thomson. Greenwood. Questions No. Dale. : Total Quality and Human Resources: An Executivew Guide. M. 1995. Belkaoui. Butterworth. Blackwell. Career Management and career planning. Dryden. Oxford. Perforemance planning. Blackwell.. : Strategic Human Resource Management. Greenhaus. : Human Resource Valuation: A Guide to Strategies and Techniques. : Developing Human Resource Oxford. Behavioural factors in human resource planning – Wastage analysis.

Assessing client’s problems. Moursund. 3. 1987.. Reddy. C. developing and terminating a counseling relationship and follow up counselor’s attitude and skills of counseling. 4. : The Professional Counsellor’s Process Guide Helping. Nigel : Counselling for Managers. and Hackney. Course Contents Emergence and growth of counseling services: Approaches to counelling. Objectives: To develop basic skills among students to independently handle a wide range of employee counseling and performance counseling. New Jersey . 1987. 1980. 2. Suggested Reading 1. A. Question No. L. Prentice Hall Inc. the students would be required to attempt five questions. Englewood Cliffs. shall be compulsory. All Questions will carry equal marks. Grover. New Jersey. H. 1990. Aldershot. : Counselling : A Skills Approach. comprising of seven short answer type questions.HRM – 401: Counselling Skills for Managers Max. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. In all. Methuen.1. . : The Process of Counselling and Therapy. 1996. Englewood Cliffs. J.. Selection counseling strategies and interventions – changing behaviour through counseling. Michael : Counselling at Work British Psychological Cociety and Methuen. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. Application of counseling to organizational situations with a focus on performance counseling. cooping with occupational stress in the organizations. Counselling process – beginning.S. 5.The examiner will set eight questions in all. Prentice Hall Inc. Munro. London and New York. etc. Special problems in counseling.. Cormenr. Maclennan. 2 nd ed..

New Delhi. All Questions will carry equal marks.The examiner will set eight questions in all. trade unions. Malhotra. Handbook of Industrial Law. D. Labour Judiciary. In all. Chand and Sons Sultan. 4. 2001. Debi S. Eastern Law Company. “Industrial Relation” Dhanpat Rai. Ghaiye BR Law and Procedure of Department Enquiry in Private and Public Sector. Suri RK. Vikas. Kapoor ND.HRM 402: LEGAL FRAMEWORK GOVERNING HUMAN RELATIONS Max. University Press New Delhi. Industrial Dispute Act 1947 Vol. the Law of Industrial Disputes. Suggested readings 1. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. Malik P. 1994. O. Eastern Book Lucknow. Oxford.laws relating to workmen’s compensation. laws relating to working conditions – the laws relating to factories. 9. Seth D. Redressal of Labour Grievances. wages and bonus laws – the law of minimum wages. Bombay 1985. interpretations of labour laws.P. comprising of seven short answer type questions. Saini. 6. 1994. Srivastava SC “Industrial Relations and labour Law”. 1995. I & II NM Tripathi. “Mercantile Law” New Delhi. 1995. Objectives Understanding of the legal framework is important for the efficient decision making relating to human resource management and industrial relations. 7. shall be compulsory. Vol. . Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. Saini Debi. their working and implications for management .. 1994. The course aims to provide an understanding. application and interpretation of the various labour laws and their implications for industrial relations and labour issues. the students would be required to attempt five questions.L. social security laws. Claims and disputes. Oxford & IBH New Delhi. 8. S. laws relating to industrial disputes. Bombay. The economy and the industry. 1995. Adjudication and Industrial Justice.1. 5. 1 and 2 NM Tripathi. 2. Lucknow. Question No. payment of wages. Chhabra TN. Course contents Emergence and objective of labour laws and their socio-economic environment. 3. union workmen. employees state insurance.

1988. Training for Development. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. London. ” Management Training for Development” Excel Publication. Training climate and pedagogy. Century London. All Questions will carry equal marks.The examiner will set eight questions in all. I. The Theory & Practice of Training.1. 7. Senge. Beunet. 1990. training Interventions: Managing Employee Development. 1995. Training and development in India. Improving Training Effectiveness. How to measure Training Effectiveness. 3 rd ed. Training aids. 1984. New Delhi. Aldershot. Roger ed. shall be compulsory. The Fifth Discipline. Vol. Objectives The purpose of this paper is to provide and in-depth understanding the role of Training in the HRD. Lynton. Rae. Vol-II. London. Managing the Training and Development Function. Course contents Training Process – an overview. Suggested readings 1. Buckley R & Caple.HRM 403 : MANAGEMENT TRAINING AND DEVELOPMENT Max. learning process. Training communication: Training evaluation. Reid. Pareek. Gower. 5. role responsibilities and challenges to training manager organization and management of training function. 2. Training methods and techniques. and to enable the course students to manage the Training systems and processes. 1986. 2 nd ed. Kogan & Page. P. Jim. Instructional objectives and lesson planning. R. Training needs assessment and action research. IPM. The art and practice of the learning organization. 1992. M A etc. 1992. Aldershot Gorwer. L. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. the students would be required to attempt five questions. Aldershot. Pepper. Allan D. Sahu RK. Question No. comprising of seven short answer type questions. Vistaar. U. 4. 6. . In all. 3. 8.

Jersey. approaches to problem diagnosis. Internal and External Consultant. 2. Vision. Question No. West. 1992. and Brown. 1988. Practice and research 3 rd ed. In all. New Delhi. Unive Book Stall. New Delhi. 1980. designing interventions-interpersonal. Singh Kavita. Organizations Development. Evaluation of OD. Excellence of management by chief executives. “Organizational change & Development” EB. and cummings. French. An Experiential Approach to Organization Development. some major Techniques of planned change. F E.1. shall be compulsory. and Bell. 3.HRM 404 : ORGANIZATIONAL CHANGE AND INTERVENTION STRATEGIES Max. D F. 8. Abad. 1991. Ethics of OD professional. team. Alternative designs of Human Organizations. P. etc. French. Course contents Organizational change. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. Prentice hall of India. 7.and overview. Shri Ram Center for Industrial Relations. 3 rd ed.The examiner will set eight questions in all. Huse. Developing Effective organization. New Delhi. W H. 4. 1985. intergroup and system. Suggested readings 1. OD skills. Dharani Sinha. etc. Ahmad etc. 1990. organization Development theory. London. T G. Harvey. Objectives The objective of this paper is to make the students learn about the organizational change and prepare them as change facilitators using the knowledge and techniques of behavioral science. Organizations. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. comprising of seven short answer type questions.. W L. New Delhi. All Questions will carry equal marks. De Nitish. Sage. 1990. 5. consultants and Consulting styles. Future of OD. D R. Steps in OD. the students would be required to attempt five questions. Ch. Prentice Hall Inc. . General OD competencies. New York. Development and Change. 6.

DN HRD: The Indian Experience. HRD for workers. 4. Kundala Sarinivas R. challenges. HRD intervention. 11.1. In all. 10. Subbarao P. etc. Dayal. 7. U. “Human Resource Development” McMillan. New Delhi. 2.. Kaushal H. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. 9. HRD approaches for coping with organizational changes. HRD climate and practices in India. Managing Transactions: The HRD Response. All Questions will carry equal marks. 1995. 1991. comprising of seven short answer type questions. Pareek. Concept. TATA McGraw Hill. TV etc. “Human Resource Development” Publications.Concepts. 5.The examiner will set eight questions in all. Management of Change Through HRD. Rawat. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. “Human Resource Development & Management” PHI. 1993. Tripathi RC. New Delhi. Jaipur. . Developing HR strategies. Question No. Successful Application of HRD. the students would be required to attempt five questions. B L. Design & administration of select HRD systems. shall be compulsory. New Delhi. Gupta Santosh & Deep Sachin Gupta. HRD system design principles. Dayal Ishwar. 3. Objectives The purpose of this paper is to facilitate and understanding of the concepts methods and strategies for HRD Course contents Field of HRD . New concepts. Silver. “HRD” Sultan Publication. India. 1988. Tata McGraw hill. Staffing HRD function. Kohli.. Suggested readings 1. 1996. Rao. 6.HRM 405: HUMAN RESOURCE DEVELOPMENT: STRATEGIES AND SYSTEMS Max. alternative Approaches & Strategies of Human Resource Development. 1992. “Human Resource Development” HPH. Designing HRD Systems. 8. Maheshwari. New Delhi. Dharni P. Ishwar.Global Challanges & Strategies in 2000 AD ISTD. Uddesh & Sinha. HRD . New Delhi.. New Delhi. 1991. goals. & Sinha Dharni P. 12.

: Management International: Cases. : Comparative and Multinational Managements. source criteria for international assignment. . St. G. : Cultures Consequence: International Difference in Work Related Values. Human Resource management in global organizations. selection. : International Management : Cross Cultural Dimensions. Paul. 2 nd edition. 4. 6. Chicago. Hofstede. motivation and decision making. 2.The examiner will set eight questions in all. S. West Publishing. J. Mead. shall be compulsory. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. Question No. 3. Cambridge. N. S. 1986. Kent pub. J. . Boston. D and Puffer. Ronen. P. : International Dimensions of Organizational Behaviour. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. Cross cultural leadership. London. : Transnational Management: Text. Dowling. 1995. M. Exercises and Readings. Course Contents Human and cultural variables in global organizations. Cultures in organisatiosn and Hofstede’s study. Compensation and appraisal system. C and Ghoshal. Structural evolution of global organizations. 2001. Irwin. Suggested Reading 1. John Wiley. comprising of seven short answer type questions. 1994.. 1991. Cross cultural communication and negotiation. 2 nd ed. 1994. In all.HRM – 406: Global Human Resource Management Max. New York.1. 5.. Adler. Cases and Readings in Cross Border Management. Marcis. the students would be required to attempt five questions. : International Dimensions of Human Resource Management. All Questions will carry equal marks. 7. Sage. California. Bartlett. 1994. etc. S. R. Blackwell. Objectives: The objective of this course is to develop a diagnostic and conceptual undertaking of the cultural and related bheavioural variables in the Human Resource Management of global organisations. Wadsworth.

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