THE PROGRAMME The Master of Business Administration (MBA) is a two—year full—time programme.

The course structure of the programme is given hereunder FIRST YEAR SEMESTER-I Course Code CP-101 CP-102 CP-103 CP-104 CP-105 CP-106 CP-107 Course Title Division of Marks Ext. Management Process and Organisational Behaviour Business Statistics Managerial Economics Business Environment Business communication Accounting for Managers Computer Applications in Management 70 70 70 70 70 70 70 Int. 30 30 30 30 30 30 30 Total 100 100 100 100 100 100 100 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. Duration of Exams

CP-108 T= Theory,

Seminar P= Practical

70

30

100

3 Hrs.

*The Seminar will be presented by each student on any topic relating to Indian Ethos and Values and current Socio—Economic context Course Code Course Title SEMESTER-II Division of Marks Duration of Exams

Ext. CP-201 CP-202 CP-203 CP-204 CP-205 CP-206 CP-207 CP-208 Management Science Marketing Management Human Resource Management Financial Management Business Research Methodology Production and Operations Management E-Commerce Comprehensive Viva –Voce 70 70 70 70 70 70 70 50

Int. 30 30 30 30 30 30 30 -

Total 100 100 I00 100 100 100 100 50 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs. 3 Hrs.

Summer Training

At the end of second semester, all students will have to undergo summer training of 6—8 weeks with an industrial, business or service organisation by taking up a project study. The condition of successfully completing the programmes shall not be deemed to have been satisfied unless a students undergoes summer training under the supervision of the department in the organisations as approved by the Department/Faculty from tune to time. Each student will be required to submit a project report to the Department for the work undertaken during this period within one month of the commencement of the third semester for the purpose of evaluation in the third semester. SECOND YEAR During Second year, in addition to compulsory papers and project studies, a students shall have to choose six optional papers in third and six in fourth semester from the list of optional papers announced at the beginning of each semester. The list of optional papers for third and fourth semesters shall confine to the availability of teachers. A student will specialize in two areas by opting 3 papers from each area in 3rd semester and three each in fourth semester. SEMESTER—III Course Code CP-301 CP-302 CP-303 Course Title Division of Marks Ext. Business Policy and Strategic Management Business Legislation Summer Training Report 70 70 70 Int. 30 30 30 Total 100 100 100 3Hrs. 3Hrs. 3Hrs. Duration of Exams

(Plus 6 Optional Papers by selection 3 Papers each from two areas) *Internal evaluation will be based on seminar presentation. SEMESTER-IV Course Code Course Title Division of Marks Duration Exams of

Ext. CP-401 CP-402 CP-403 Entrepreneurship Development Research Project 70 100

Int. 30

Total 100 100 50 3Hrs.

Comprehensive Viva Voce (including viva- 50 voce on research project) (Plus 6 Optional Papers by selecting 3 papers each from two areas) List of Optional Pipers of various specializations FINANCE 3rd Semester FM—301 FM—302 FM—303 FM—304 FM—305 FM—306 FM—307 4th Semester FM-401

-

Financial Decisions Analysis Foreign Exchange Management International Accounting Corporate Taxation Working Capital Management Management of Financial Institutions Security Analysis and Investment Management Principles of Insurance and Banking

FM-402 FM-403 FM-404 FM-405 FM-406 FM-407 MARKETING 3rd Semester MM-301 MM-302 MM-303 MM-304 MM-305 MM-306 MM-307 4th Semester MM-401 MM-402 MM-403 MM-404 MM-405 MM-406 HRM 3rd Semester HRM-301 HRM-302 HRM-303 HRM-304 HRM-305 HRM-306 4th Semester HRM-401 HRM-402 HRM-403 HRM-404 HRM-405 HRM-406

International Financial Management Management Control System Financial Derivatives Management of Financial Services Project Management Portfolio Management

Advertising Management Sales Management Product and Brand Management Consumer Behaviour Distribution and Logistics Management Retailing Marketing Research International Marketing Industrial Marketing Service Marketing Direct Marketing Rural and Agricultural Marketing Marketing Communication Strategy

Management of industrial Relations Management of Comparative Industrial Relations Manpower Development for Technological Change Compensation Management Managing Interpersonal and Group Processes Human Resource Planning and Development

Counselling Skills for Managers Legal Framework Governing Human Relations Management Training and Development Organisational Change and Intervention Strategies Human Resource Management : Strategies and Systems Global Human Resource Management

Work Motivation. skills and roles in an organization. 10th ed. Staw. New Jersey. F..: Management. : Management. hi ed. 3. 1.. All questions will carry equal marks. SP. Managia1 processes. Singh. Luthans.. functions. New Delhi. .interpersonal and group dynamics. There would be one question in the form of case study.. Response Books. Leadership and influence process.. the students would be required to attempt five questions. 1996. Learning. Social Responsibility of Business. Robbins. 7. Personality. Prentice Nail Inc. Question No. 19%. 1996. New York. : Management. Conflict Management. 7th ed. Understanding arid Managing organizational system—Organizational design and structure.. Koontz. 5. Understanding and Managing individual behaviour. H.P. Attitudes.A. Englewood Cliffs.The examiner will set eight questions in all. 2. 1995. Dclii. Perceptions. Prentice Hall of India. McGraw Hill. In all. 7th ed. 4. Understanding and managing group processes. 3 etc. Suggested Reading: 1.DETAILED SYLLABUS FOLLOWS: CP-101 : Management Process and Organizational Behaviour Max. Prentice Hall Inc. New Jersey. 1995. 2001.. : Organizational Behaviour. comprising of seven short answer type questions. Organizational Change and development. New Delhi. Stress Management. Management by Objectives. Dalip: Emotional Intelligence at Work. 5th ed.B. Robbins. Marks: 100 External : 70 Internal :30 Time: 3 Hours Note:. : Organizational Behaviour. Work stress. 6th ed. Syllabus 11 The list of cases and specific references including recent articles will be announced in the class at the tine of launching of the course.. M. Sage Publications. 1995. Englewood Cliffs. Decision-making. Objectives The objectives of the paper are to familiarize the students with basic management concepts and behavioural processes in the organization. arid Wechrich. 6. Course Contents Evolution of management thought : Systems and contingency approach for understanding organizations.M. shall be compulsory. Prentice Hall of India. Stoner. B. McGraw Hill. Applications of Emotional Intelligence in organizations. New York. Psychological Dimensions of Organizational Behaviour. S. H.

Heinz.1. indices of weighted average of (price and quantity) relatives. Kohler : Statistics for Business & Economics. Process under control and out of control. Quality control charts. Harper Collins. Statistical Quality Control : Causes of variations in quality characteristics.purpose and. dispersion. Thompson Business Press. Control charts for attributes -fraction defectives and number of defects Acceptance sampling. Marks: 100 External: 70 Internal : 30 Time :3 Hours Note :—The examiner will s eight questions in all. comprising of seven short answer type questions. probability Theory. shall be compulsory. 5. and Keith Parramor: Quantitative Methods in Finance international. Lawrence. 3. Trend Analysis. the students would be required to attempt five questions. Sampling distributions and their characteristics. Heinz. In all. Prentice Hall. Probability Distributions: Binomial. Levin. 2. New York. aid skewness. Richard I and David S Rubin : Statistics for Management Prentice Hail. relative and subjective probability. logic. Morse: Statistics for Business & Economics. London. splicing. Tests of adequacy Special problems—shifting the base. t and F tests. Objective The objectives of this course is to make the students learn about the application of statistical tools and techniques for decision. . Course Contents Univariate Analysis : An overview of central tendency. Delhi. Harper Collins. Constructing a control chart computing the control limits (X and R charts). Watsnam Terry J. Index Numbers : Meaning and types.CP—102 : Business Statistics Max.Addition and multiplication probability models.P. Large and small sampling tests—Z. proportion. Time Series Analysis. 6. Correlation and Regression Analysis : Two variables case. R. New Delhi. . Suggested Readings: 1. Uses and problems of Index number. and variance. Sign tests. Classical. NY. Kruskal—Wallis test. Macmillan. Statistical testing of hypothesis and errors.making. Sampling and non-s Sampling erros’s. Point and interval estimation of population mean. Law of Large Number and Central Limit Theorem. Weighted aggregative indices-Laspeyre’s and Paasch’s indices. and normal distributions. All Questions will carry equal marks.. Sampling and sampling methods. Laspeyre’s and Paasth’s indices compared. . B. Hooda. : Statistics for Business and Economics. Conditional probability and Baye’s Theorem. Question No. Wilcoxon Signed— Rank tests. Poisson. Their characteristics and applications. Warning limits. NJ. 4. overlapping index series. Statistical Estimation and Testing. LW : Quantitative Approach to Managerial Decisions. Non—Parametric Tests: Chi-square tests. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.

Thomson learning. competition. Pappas. EF.N. Short-run and long-run production functions. monopolistic. 2. Marginal analysis. Balance of Payments. Sultan Chand. Objective of a finn. shall be compulsory. measurement and control.CP— 103 Managerial Economics Max. Mebta. Objectives The objectives of this course is to acquaint the students with concepts and techniques used in Micro— Economic Theory and to enable them to apply this knowledge in business decision. the students would be required to attempt five questions. Dryden Press. Monetary and Fiscal Policies. N.The examiner will set eight questions in all Question No. monopoly. Cost curves and economics of scale. and oligopoly.L. Inflation—types. . Peterson. Course Contents Nature and scope of Managerial Economics. Managerial Economics. Price and output determination under perfect competition. 3. Vikas Publishing House. Managerial Economics. Managerial Economics. Delhi. 4. Prentice Hall of India. Elasticity of demand and its significance in Managerial decision-making. 5. In all. Emphasis is given to changes in the nature of business firms in the context of globalization. Suggested Readings: 1. Bombay. Lewis. National Income— alternative concepts aid measurement of National income.making.1. Pricing strategies and tactics. D. New Delhi. income and substitution effects. illinois. Dwivedi. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Managerial Economics. Consumer equilibrium-utility and indifference curve approach. Marks 100 External: 70 Internal: 30 Time: 3 Hours Note:. Demand function. Brigham And J. Importance of Managerial decision—making. comprising of seven short answer two questions. Fundamentals of demand estimation and forecasting.L. All Questions will carry equal marks. Salvatore. P. Price. New Delhi. Managerial Economics in Global Economy.

AK. the students would be required to attempt five questions. Course Contents Nature. . 1989.CP-104 Business Environment Max. International Business. Marks: 100 External : 70 Internal : 30 Time: 3 hours Note: — The examiner will set eight questions in all.1. Risk in business environment. globalisation trends. Daniel. Stemart Block : The International Business Environment PHI The list of cases and specific references including recent articles will be announced in the class at the time of lunching of the course. privatisation. dynamics of business environment. Objectives The primary objectives of this course are to acquaint the students emerging global trends in business environment. 5th ed. India’s share iii world economy. New York. financial environment Indi’s current balance of payment position. WTO IMP and their impact on Indian business environment. fourth edition. Trends in global trade & investment.. Sundaram J. Lee H : Internatinal Business.World Bank. competitive environment. industrial policy and industrialisation trends. Charles W. Factors of global competitiveness. components and determinants of business environment. Suggested Reading: 1. public enterprise reforms and disinvestment programmes. 2. comprising of seven short answer types questions. Current stale of business environment in lndia Economic reforms — Liberalisation. Question No. Hill. globalisation. Trade reforms & trends. John D and Radebangh. Assessing business environment — country risk and political risk. FIJI poky & trends. Nature & operations of multilateral economic institutions. In all. Addison Weley. Tata MCGraW Hill Publications Companies 3. key indicators. All Questions will carry equal marks. shall be compulsory.

CP—105 Business Communication Max. 1976. 2. Chicago. : “Effective Business Communications”. Maira. Barriers and gateways in communication and Do’s and Don’t of business writing. Richard : “Communication in Business”. Pearce. John Wiley. Treece. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Bernadine P. Presentation of reports. 1988. 2nd ed. Marks: 100 External: 70 Internal : 30 Time: 3 Hours Note :. C Glenn etc. New Delhi. : “Business Communication: From Process to Product”. Question No. conducting and attending interview and meetings. Writing business and academic reports.The examiner will set eight questions in all. Allyn and Bacon. 1987. Commercial letters. 7. In all. “Successful Business Communications”. Petett & Lesikar: Business Communication. Effective communication skills. Public speaking. Boston. New York. Herta A and Peck. the students w1d be required to attempt five question All Questions will carry equal marks. Suggested Readings: 1. Petett & Lesikar: Essential of Business Communication.1. 1977. Hatch. listening and Negotiations. 4. Murphy. .. 1987. 3. Bowman. Charrles E. Objectives The course is aimed at equipping the students with the necessary techniques and skills of commUfli0hl to inform others inspire them and enlist their activity and willing cooperation in the performance of their jobs. Process of communication Oral and Non-Verbal communication. Science Research Associates. comprising of seven short answer type Question shall be compulsory. Joel and Branchaw. 5. Dryden Press... 6. Tata McGraw Hill. Chicago. 2nd ed. Course Contents Importance and nature of business communication. : “Business Communications Principles and Applications”. 3rd ed.

Funds-Flow Statement. Accounting concepts and conventions. Financial analysis. N. Preparation of Cost-Sheet. Management Accounting vs.L. Cash-flow Statement Budgeting: Types of budgets and their preparation. and Reece. Usefulness of Costing to Managers. All Questions will carry equal marks. Jawahar La! : Cost Accounting . The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. New Delhi. shall be compulsory. Question No. Bhattachaiya : 5. Preparation of final accounts of non—corporate entities. the students would be required to attempt five questions. Financial accounting. scope and tools of Management Accounting. Richard D. : Advanced Accounting. Gupta. Formation and importance of accounting Standards. J. Cost concepts and Classifications. 1995. Performance budgeting and Zero-base budgeting. Marginal costing : Break—even analysis. : Management Accounting. Decision involving alternative choices. In all.1.N. Text and Cases. Sultan Chanc & Sons. 5. 6th ed. Hingorani. Anthony. .R. irwin.Meaning. 3. Objectives The basic purpose of this course is to develop an insight of postulates. 2. RI. Vikas. Sultan Chand. S. Accounting process. 1992. illinois. Management Accounting : Nature. Vikas Publishing House. and Raxnaswamy : Advanced Accountancy. Homewood. Marks: 100 External 70 Internal :30 Time : 3 Hours Note :. Proforma of Balance Sheet of Joint—stock Companies.CP—106: Accounting for Managers Max. New Delhi. 4. and Rairanathan.. 1996. Accounting Principles.S. New Delhi. scope and importance. New Delhi. comprising of seven short answer type question. Sthed. Depreciation accounting and policy. Vikas Publishing House. Volume I & II.K. Course Contents Financial Accounting . and Dearden J. Ratio analysis. Standard Costing: An Overview Suggested Readings: 1. Maheshwari. principles and techniques of accounting and application of financial and accounting information for planning decision—making and control. RN. 6. A.The examiner will set eight questions in all. Cost-accounting : nature and scope of costing. : Accounting for Management.

Question No. Data Files. Graphics on Spreadsheet. 5. New Delhi. PHI.Disk Operating System and Windows. Range. B. Systems and Integration of Applications. Creation of spreadsheet applications.Raja Reman Fundamentals of Computers. Network Applications. Introduction to Word Processor.Types/Organization. New Delhi. Formulas. Functions. Number system PCSoftware Packages . Data Base Functions in spreadsheet. Leon & Leon: Introduction to Computerrs. In all. 3. Vikas Publishing House. 6. : Computer Network Krishna Publishing House. 4. Network Topology. Marks: 100 Theory : 50 Practical :50 Time : 3 Hours Note:.An Introduction . Douglas. Master & Transaction File. V. Thomson Learning. Indian computing environment. Bombay.CP-107: Computer Applications in Management Max. Network Fundamentals. Basics of Data Processing. Gill. New Age Ldt. Relevance of Data Base Management.S. N. the students would be required to attempt five questions. 2. New Delhi. Band width. Analog and Digital Signals. shall be compulsory. Introduction to a spreadsheet software. Suggested Readings: 1.1. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.The examiner will set eight questions in all. All Questions will carry equal marks. Computes in business. components of a computer system Computer languages. Data Hierarchy & Data File Structures. Course Contents Computers: An introduction. New Delhi. Pearson Education. comprising of seven short answer type questions.Ranu: Computer Fundamentals. Objectives The objectives of this course include developing an appreciation of different software and hardware systems available in the industry among the students and build up the experience of computer usage in business organizations with specific reference to commercial data processing systems. Elements of computer system set-up. White: Data Communications and Computer Network. E. Corner : Computer Network and Internet. CP-108: Seminar .

J. 4. meaning. D. Simulation. New Jersey. Englwood Cliffs. Sultan Chand. 1989. Formulation of linear programming problem & solution by graphical & Simplex methods. New York.D. Sharma. 3. goal programming. PERT/CPM.K. 6. 2 nd ed.Basic concepts and its role in decision. 7. : Linear Programming Decision-Making. Inventory management techniques. Vohra : Quantitative Techniques in Management. etc. Some special cases like degeneracy. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. 1997. unbounded ness. Linear programming. 2001. Decision theory and decision trees. scope & assumptions. New Delhi. Prentice Hall Inc. Tata McGraw Hill. Taha. : Operations Research – An Introduction. In all. : Introduction to Management Science. .1. Objectives The objectives of this course is to develop an understanding of basic management science techniques and their role in managerial decision—making. Sensitivity analysis..A. F.. New Jersey. Course Contents Management Science . The list of cases and specific references including recent articles will be announced in the class at time of launching of the course. Illinois – All India Traveller Bookseller. Transportation and Assignment models including trans-shipment and routing problems. Richard Irwin. New Delhi. Frank S. New York. Game theory. and Klekamp.S. 5. Theirouf. 2. Gould. Reichard : Principles of Operations Research. 1995.. 1993. K and Solow. John Wiley. H.. Dennis Meleavey. Queuing theory. comprising of seven short answer type questions. 1994. Some special cases like minimization . shall be compulsory. Englewood.The examiner will set eight questions in all.SEMESTER-II CP—2O1: Management Science Max. unbalanced problems. Macmillan. Question No. 1995. Macmillian India Ltd. degeneracy in transportation models. : Decision-Making Through Operations Research.J. J. All Questions will carry equal marks. RC. Suggested Reading : 1. Mathur. New Delhi. 1989. 8. Narang A. Prentice Hall Inc.making. N. : Management Science. the students would be required to attempt five questions. : Operations Research : Theory and Applications. infeasibility and multiple optimal solutions. R. dynamic programming and non-linear Programming. Integer programming. Budnik.

product life cycle. William D. 2002 3. new product development. strategies and issues involved in the marketing of products and services. Jr. Product decisions —product mix. G. Marketing Management. Kotler. Event Marketing. Macmillan. vertical marketing implementation and systems. S. and McCarthy. The Marketing environment and Environment scanning. There would be one question in the form of case study. Vikas Publishing. Organising and implementing marketing in the organisation. Mumbai. Planning. In all. Ramaswamy. 2002. shall be compulsory. New Delhi. All Questions will carry equal marks. and Namakumari. Direct Marketing. Objectives The purpose of this course is to develop an understanding of the underlying concepts.S.CP—202 : Marketing Management Max. V. 7th edition. Marks: 100 External: 70 Internal: 30 Time: 3 Hours Note-The examiner will set eight questions in all. 11th Edition. 6. Consumerism. Marketing information system and Marketing research. Zikmund Marketing. Targeting and positioning. New Delhi. publicity and personal selling. E. Selection.Globalisation. Suggested Readings: 1. . Cooperation and conflict management. the students would be required to attempt five questions. The List of cases and specific references including recent articles will be announced in the class at the time of launching of the course.. Pricing methods and strategies. Thomson Learing. TMH. Tata McGraw Hill. New Delhi. 7. comprising of seven short answer type questions. 1990. Evaluation and control of marketing efforts. Prentice Hall of India. 2. Promotion decisions— promotion mix. New Delhi. 2nd edition. Market segmentation. Jerome. Green Marketing. Network Marketing. Prentice Hall of India. Ethics in Marketing. Phil and Armstrong.Types and functions. 4. scope and concept of marketing. 14th edition. 2002. Corporate orientations towards the marketplace. Marketing Logistics. Czinkota & Kotabe Marketing Management. Basic Marketing. advertising. 5. Philip : Marketing Management. sales promotion. Perreault. New issues in marketing . Kotler. : Principles of Marketing. Channel management . Understanding consumer and Industrial markets. Rajan Saxena : Marketing Management. Course Contents Nature. Question No. 2002. branding and packaging decisions.1. Control.

organisational efficiency is largely dependent on the contribution made by the members of the organisation. New Delhi. Lloyd and Leslie W. Marks: 100 External :70 Internal : 30 Time :3 Hours Note-The examiner will set eight questions in all. K. Richard D. Holloway. London. Illinois. Question No. Tate McGraw Hill.1. A. Stone. Induction and socialization. 1966. Dc Cenzo. 5. Performance appraisal and potential evaluation. Dispute resolution & grievance management. 1997. New Delhi. New Delhi. Rue : Human Resource and Personnel Management. : Human Resource and Personnel Management. 2. the students would be required to attempt five questions. Attracting. John Wiley. 1995. comprising of seven short answer type questions. & Robbins S. 1984. Manpower training and development. Employee empowerment. . 5th ed. Kogan Page. All Questions will carry equal marks. 6. Sage. job analysis. Monappa.CP-203: Human Resource Management Max. Objectives In a complex world of industry and business. Career and succession planning. 1993. Methods of manpower search.P. Guy. 3. 4. 1994. In all. New York. Corporate objectives and Human Resource Planning. V & Mattock. Human Resources Management in a changing environment. I. The Objective of this course is to sensitize students to the various facts of managing people and to create an understanding of the various policies and practices of human resource management. Ed : Performance Measurement and Evaluation. Irwin. Tata McGraw Hill. Course Contents Concepts and Perspectives on Human Resource Management. Selecting and retaining human resources. : Human Resource Management. The list of cases and specific references including recent articles will be announced in the class at the tune of Launching of the course.. 1. Industrial relations & trade unions. : Personnel Management. Employee welfare. 2nd. Job evaluation and compensation. : The New International Manager. shall be compulsory There would be one question in the form of case study. Suggested leadings: I Aswathappa. A & Saiyadain M. D.

Factors determining capital structure. Financial Modelling.CP—204 : Financial Management Max. : Financial Management. Ravi M. Weighted Average Cost of Capital. Winger.MarkS 100 External: 70 Internal: 30 Time :3Hours Note-The examiner will set eight questions in all. P. Optimum capital structure. Prentice Hall of India. comprising of seven short answer type questions. Khan. M. McGraw Hill. : Financial Management.10th ed. 4. : Financial Management. 2002. John. Nancy: Principles of Financial Management.. 1997. Objectives The purpose of this course is to acquaint the students with the broad framework of financial decision—making in a business unit Course Contents Introduction to financial management Objectives of financial management. Van Home.. methods of capital budgeting Risk analysis : Cost of capital. New Delhi. IM. Englewood Cliffs. Question No. Suggested Readings: 1. 7. Capital Structure decisions. James C. Taxmann Publishers. McGraw Hill. In all. 2001. . All Questions will carry equal marks. Computations of cost of various sources of finance. New Delhi. Management of working capital . Kishore. 3. Difficulties determining cash flows. Investment decisions: Importance.1. 1997. Prasanna Chandra : Financial Management. 2. Theories of capital structure. Vikas Publication House.K. Internal Financing and Dividend Policy. Macmillan Publishing Company. sources of finance. Financial Decision-Making. Prentice Hall Inc. Hamton. Time value of money. 1991. Receivables and Inventory Management. : Financial Management and Policy. New Jersey. Pandey. 6. Bemard and Mohan. 5. Concept and importance.Cash. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. New York. 2000. the students would be required to attempt five questions. shall be compulsory There would be one question in the form of case study. and Jam.Y.

. 3. A.CP-205: Business Research Methodology Max. Bayesian Decision Theory.Y. N. Social indicators of WellBeing.1. Plenum Press. Descriptive and Experimental. Questionnaire and Interviews. Biddle.. 6th edition. comprising of seven short answer type questions. Research Methodology. Golden. 1997. Administration of Surveys. and SB. Attitude Measurement Techniques. 4. Marks: 100 External: 70 internal : 30 Time: 3 Hours Note-The examiner will set eight questions in all. Withey. Floyd J Jr . Field Work and Tabulation of Data. Value and Cost of Information. and P. Analysis of Data. Wishawa Parkashan. NJ. Fox. Use of SPSS and other Statistical Software Packages Advanced Techniques for Data Analysis — ANOVA. shall be compulsory There would be one question in the form of case study. 1986. Sage Pub. : Marketing Rese3arch. 6. Tracy Randomized response A Method of Sensitive surveys. Kothari. 2nd ed.. the students would be required to attempt five questions. Research Designs . 2nd edition. 3rd ed. Sage Pub. Question No. Neil : Exploring Research. TMH. 5.Exploratory. J. 7. Selecting an Appropriate Statistical Technique.E. Cooper & Sindler : Business Research Methods. 2001. 8. Koren and Maren D. Sample Design. Locke Composing Qualitative Research. Research Process. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course . Tata McGraw Hill. Prentice Hall. 1976 2. Sate Pub. Suggested Readiigs: 1. Course Contents Nature and Scope of Research Methodology Problem Formulation and Statement of Research Objectives. 1997.1993. Factor Analysis. Objectives To equip the students with the basic understanding of the research methodology and to provide an insight into the application of modern analytical tools and techniques for the purpose of management decision-making. Salkind. CR. Fowler. Andrews.C. All Questions will carry equal marks. Survey Methods.M. F. Conjoin: Analysis and Clustering Methods. In all. Bery G. Discriminate Analysis... Methods of Data Collection — Observational and Survey Methods.

TMH. Chunawalla & Patel : Production and Operations Management. : Production and Operations Management. Aquilano & Jacobs : Operations Management for Competitive Advantage.CP-206 : Production and Operations Management Max. New York. Production and Operations Management Thomson learning. Buffa. Material Management. Material Requirement Planning and Inventory Control. Line Balancing. ISO9000. : Production and Operations Management. scheduling and control of Production and Operation functions in both manufacturing and services. New Delhi. New York.N.: Effective and effective and efficient flow. 2002. Statistical Quality Control. Conald W and Lee. Prentice Hall of India 1995. Productivity improvement in operation through layout engineering and quality management etc. in Batch and Job Order manufacturing. S. Course Contents: Nature and Scope of Production and Operations Management. An Overview of Material Management. Facility Location. the students would be required to attempt five questions. & Sareen : Modern Production Management. JIT. . S. shall be compulsory There would be one question in the form of case study. Suggested Readings: 1. Chary. E. McGraw Hill. Maintenance Management. E. Capacity Planning. Admn.. Bombay. Aggregate Planning and Master Production Scheduling. Norman Gaither. Dobler. John Wiley. 5. Lamar : Pruchasing and Materials Management.1. & Ebert. New Delhi. 6. Nair: Production and Operations Manageemnt. 9 th edition. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. HPH. Stores Management. 8. Change. 2 nd Edition. 2002. All Questions will carry equal marks. Product Planning and Selection. 7. RJ. 1984. 4. Question No. 6 th ed. Material Management. Objective: The Course is designed to acquaint the students with decision making in : Planning. In all. Layout Planning and Analysis. Process Planning. 2. Purchase Management. replenishment and control of materials with reference to both manufacturing and services organization. Marks: 100 External: 70 internal : 30 Time: 3 Hours Note-The examiner will set eight questions in all. Material Handling : Principles & Equipments. Quality Assurance : Acceptance Sampling. Work Study : Method Study and Work Measurement. Total Quality Management. Types of Manufacturing Systems and Layouts. TMH. E. comprising of seven short answer type questions. 3. Tata McGraw Hill. Production Planning and Control in Mass Production.

CP – 207: E – Commerce Max. Marks: 100 External: 70 internal : 30 Time: 3 Hours Note-The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory There would be one question in the form of case study. In all, the students would be required to attempt five questions. All Questions will carry equal marks. Objectives The objective of the course is to acquaint the students with the use of E—Commerce competing markets. Course Contents Introduction to Electronic Commerce: Framework, applications; network infrastructure (including internet). Internet commercialisation. Electronic payment system, inter-organizational commerce & intra—organisational commerce, EDI, value-added network, digital library; Security, advertising & marketing on the internet, introduction to e CR.M. consumer search & resource discovery, computer based education & training, digital copyrights. Fundamental of mobile computation and wireless computation, multimedia & digits] video, software agents; characteristics & properties, technology, tote—script, agent language, applets & browsers. Suggested Readings: I. Kienam : Managing Your E-Commerce Business, Prentice Hall of India, N. Delhi. 2. Kosiur: Understanding E—Ccmmerce, Prentice Hall of India, N. Delhi. 3. Kalakota, Whinston, Frontiers of Electronic Commerce, Addison Wesley. 4. Schneider P. Grey, Perry T. James : E—Commerce, Thomson Learning, Bombay. 5. Shurety : E-business with Net Commerce (with CD), Addison Wesley. 6. Napier: Creating a Winning E-business, Vikas Publishing House, New Delhi. 7. Didar Singh : E-Commerce for Manager, Vikas Publishing House, New Delhi. 8. Whitely David : Electronic Commerce, TMH, N Delhi. 9. Efraim Turban, Jay Lee, David King & Ft Michael Chang, Electronic Commerce; A Managerial Perspective, Pearson Education, N. Delhi The list of cases and specific refenceS including recent articles will be announced irs the class at the time of launching of the course

CP – 208: Comprehensive Viva-Voce

CP-301: Business Policy and Strategic Management Max. Marks: 100 External: 70 Internal: 30 Time: 3Hours Note :-The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory. There would be one question in the form of case study. In all, the students would be required to attempt five questions. All Questions will carry equal marks. Objectives The course aims at imparting knowledge of formulation. implementation and evaluation of Business Strategies. Course Contents An Introduction to business policy — Nature, Objective and importance of business policy; An overview of strategic management; Strategic decision making; Process of strategic 4ecision making. Types of planning systems - corporate planning, strategic planning and long range planning; Strategy Formulation, Company’s mission, purpose and objectives; Corporate strategy - concept, significance and objectives; types of strategies; Environmental and organisationai appraisal (Internal & external) techniques of business environment analysis. Strategic alternatives and choice; Business ethics and corporate strategy Concept of value chair and competitive advantage. Strategy implementation - Designing organisational structure and activating strategies; Matching structure and activating strategy, Structural, Behavioural and Functional implementation. concept of synergy. Strategy Evaluation - Strategic evaluation and Control, Strategic and Operational Control; techniques of evaluation and control, Role of organisational system in evaluation. Suggested Readings: 1. Jauch & Glueek : Business Policy and Strategic Management. 2. Thampson LA. and Stickland A.J.: Strategic Management Concept and cases. 3. Michael Potter: Competitive Advantage of Nations. 4. Azhar Kazmi : Business Policy and Strategic Management. 5. Kennth, A. Andrews : Concepts of corporate Strategy. 6. Melvin J. Stanford: Management Policy 7. John A. Pearce Hand R.B. Robinson Strategic Management Strategy Formulation and Implementation. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.

CP-302: Business Legislation Max. Marks : 100 External: 70 lnternal:30 Tirne:3Hours Note: - The examiner will set eight questions in all. Question No.1, comprising of sewn short answer type questions shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks. Objectives The course is designed to assist the students in understanding basic laws affecting the operations of a business enterprise. Course Contents The Indian Contract Act, 1872 : Essentials of a Valid Contract, Void Agreements Performance of Contracts, Breach of Contract and its Remedies, Quasi-Contracts, The Sale of Goods Act, 1930: Formation of a Contract, Rights of an Unpaid Seller; The Negotiable Instrument Act, 1881 : Nature and Types, Negotiation and Assignment, Holder-in-Due Course, Dishonour and Discharge of a Negotiable Instrument, Arbitration; The Companies Act, 1956 : Nature and types of Companies, Formation, Memorandum and Articles of Association, prospectus Allotment of Shares, Share and Share Capital, Membership, Borrowing Powers, Management and Meetings, Accounts and Audit, Prevention of Oppression and Mismanagement, Winding up.; An Overview of Consumer Protection Act and Cyber Laws. Suggested Readings: 1. Avtar Singh: Company Law, 11th ed., Lucknow, Eastern, 1996. 2. Khergamwala, JS : The Negotiable Instrument Acts, Bombay, N.M. Tripathi, 1980. 3. Ramaiya, A. : Guide to the Companies Act, Nagpur, Wadhwa, 1992. 4. Shah, S M.: Lectures on Company Law, Bombay, N.M. Tripathi, 1990. 5. Tuteja, S K : Business Law for Managers, New Delhi, Sultan Chand, 1998 The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.

CP-303 : Summer Training Project At the end of second semester, all students will have to undergo Summer training of 6-8 weeks with industrial, business or service organization.

Achievement motivation. : “Entrepreneurship in Small Industry”. T. Demand Analysis. 5.N. Financial and Managerial Feasibility of Project. : “Planning a Small Scale Industry : A Guide to Entrepreneurs”. McClelland. Characteristics. 1990. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. DC and Winter. Delhi.The examiner will set eight questions in all. : “Entrepreneur & Environment”. The function of the entrepreneur in economic development of a Country. 6.A. Role of various institutions in developing entrepreneurship in India (A brief description only). Market potential measurement. London. Ashish. New Delhi. Udai and Venkateswara Rao. 100 External : 70 Internal : 30 Time: 3Hours Note: . Books. Davis S and Fyfie. 2. source of Finance. Question No. Peter : “Innovation and Enterpreneurship”. Technical. Jain Rajiv. New Delhi.CP – 401 : ENTREPRENEURSHIP DEVELOPMENT Max Marks. S. Methods and procedures to start and expand one’s own business.: “Project Feasibility Analysis” . Suggested Reading: 1. WG. Social and psychological need for entrepreneurship. New York. 4. Free Press. Delhi. profit and tax planning. shall be compulsory. In all. S. New York. 1985 Heinemann. 1977 John Wiley. Course Contents Significance of Entrepreneur in Economic Development. 1990. Govt. Desai. CP – 402 Research Project The final project will be evaluated at the end of the fourth semester by the external examiner. Objectives The objective of this course is to expose the students to the growth of entrepreneurship in developing countries with special reference to India. support to new enterprise. Kumar. CP – 403 Comprehensive Viva – Voce . Comprising of seven short answer type questions. All Questions will carry equal marks. Economic. and Promotional agencies in entrepreneurship development. Feasibility Study – Preparation of Feasibility Reports : Selection of factory location. Life cycle of new business and relationship with large enterprises. Reasons for the failure and visible problems for business. 3.1. Pareek. This would be equivalent to the marks of the one paper.S. : “Motivating Econimic Achievement”. David E. Working capital requirements. Discovery. 7. Cliffton. 1978. 1969. the students would be required to attempt five questions. Economic. Role of Govt. Enterpreneurship Development Programmes. Drucker. Incentives. Capital saving and project costing. Environmental Factors affecting success of a new business. : “Developing Enterpreneurship – A Handbook on Learning Systems”. Learning Systems. 1984. qualities and pre – requisites of entrepreneur. A.

Van Home. Sequencing of Decisions. Suggested Readings: 1Bierman. Englewood Cliffs. shall be compulsory. H and Ganpathy : Financial Econometrics Englewood Cliffs. Replacement Decisions. 1982. New Jersey.. Objectives The basic objective of this course is to impart an intensive. 4. All Questions will carry equal marks. Ievy. Capital Expenditure Decision Under Conditions of Risk and Uncertainly. and Sarnat H.The examiner will set eight questions in all. Prentice Hall Inc.. Financial Decision Analysis. the students would be required to attempt five questions. Mergers and Acquisitions. Legal and Procedural aspects of Merger Decision. New Jersey. Estimation and Projection of Working Capital Decisions. Prentice Hall Inc. Fogler. Decision Tree Analysis. The List of cases and specific references including recent articles will be announced in the class at the time of announced of the course. Business Failure and Reorganisation— Application of Multiple Discriminant analysis. New Jersey. 2. Goal Programming. Prentice Hall of India. Edverd. 1982. Question No. Course Contents Application of Linear Programming. Takeover code. Capital Investment and Financial Decision. Corporate Debt Capacity Management Decisions. i990 5.LIST OF OPTIONAL PAPERS OF VARIOUS SPECILISATIONS FINANCE FM—301 Financial Decisions Analysis Max. . 1982. Englewood Cliffs. Englewood Cliffs New Jersey. 3. Prentice Hall Ins. comprising of seven short answer type questions. Dividend Valuation Model. James C.1. Sapirio. : Buy Decision. : Financial Management and Policy. Determination of the Exchange ratio. Marks: 100 External : 70 Internal :30 Time:3 Hours Note :-. knowledge about the use of quantitative techniques in specified financial decision—making areas. H. In all. Cost-Volume-Profit Analysis under conditions of Uncertainly.. Harold. Lease Vs. There would be one question in form of case study. Regression analysis and Simulation Technique in Financial Decisions Making Areas.

Exposure Management Techniques. shall be compulsory hi all. Buckley: Multinational Financial. Prentice Hall of India. 5. Alternative Strategies for Exposure Management. Paul Einzip : A Textbook on Foreign Exchange.FM – 302 : Foreign Exchange Management Max. Marks: 100 External: 70 Internal : 30 Time : 3 Hours Note :— The examiner will set eight questions in all. Cross Currency Rates. Quoting Forward Rates. Question No. and hedging against exposure risk. Financial and SocioPolitical Factors. 2. comprising of seven short answer type questions.Y. Delhi. Organisation of the foreign Exchange Markets. A. N. Shapiro: Multinational Financial Management. Corporate Exposure management: Foreign Exchange Risk. Currency Options. Course Contents Types of Foreign Exchange Markets and Transactions. Official and Free Market Rates.1. The list of cases and specific reference including recent articles will be announced in the class at the time of launching of the course. N. Prentice Hall of India. 6. Technical Analysis. Pitman. Objectives To acquaint the students with the mechanism of the foreign exchange markets. Paul Roth : Mastering Foreign Exchange and Money Markets. New Delhi. Prentice Hall of India. London. the students would be required 10 attempt five questions. Suggested Readings: I Sharan: International Financial Management. Spread. McGraw Hall. Quoting Foreign Exchange Rates. 3. Currency Futures. Levi: International Finance. measurement of the foreign exchange exposure. Maurice D. 4. N. Forward Rates. Tax Treatment of Foreign Exchange Gains and Losses. . All Questions will carry equal marks. Delhi. Parameters aid constraints on Exposure Management: Forecasting Exchange Rates : Economic Fundamentals. Organisation of the Exposure Management Function. Currency Swaps.

Rathore. 1 93. Gray. Managing international information systems.. : lnternational Accounting. Harper& Row. Objectives The objective of this course is to acquaint the students with the accounting needs of international financial Markets and to analysis the accounting measurement and reporting issues unique to multinational business transactions Course Contents International dimensions of accounting. 3. the students would be required to attempt five questions. 1986. comprising of seven short answer type questions. John Wiley. New York. New Jersey. Prentice Hail Inc. international perspective on inflation accounting. 7. shall be compulsory In all. Transfer pricing and international accounting : performance evaluation. London. 4. 2. : Multinational Accounting. Englewood Cliffs. H Peter : International Accounting. : International Accounting & Reporting London. Question No. MacMillan. harmonization of accounting practices. Holzer. Englewood Cliffs.FM—303: International Accounting Max. Arpon. Analyzing foreign financial statements. concept and mechanism of setting international standards disclosure requirements of international accounting standards. Shirin. 1985. : International Accounting and Transnational Decisions. 1996. 5. Prodhan. Thomas G. 1984. conceptual development and comparative development patterns. Butterworth. accounting for environmental protection measures. : International Accounting.1. Bimal. All questions will carry equal marks. foreign currency translation. Marks: 100 External. S i. New Jersey. 1985. foreign exchange risk management Suggested Readings: 1. . Croom-HeIm. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Frederick D S and Mueller Gerhard G. Jeffrey S and Radebaugh.The examiner will set eight questions in all. international dimensions of financial reporting. 70 Internal : 30 Time: 3 Hours Note:. J9g4. Evans. London. Lee H. international audit environment international accounting standards.. Prentice Hall Inc. New York. : International Accounting and Multinational Enterprises. 6. Cboi.

Set off and Carry forward of Losses. 1991. 2. Companies Profit Surtax Act. Comprising of seven short answer type questions. 1999. 1986. 100 External : 70 Internal : 30 Time: 3Hours Note: . Tax Planning regarding Dividends Policy. Bharat House. 6. : Handbook of Corporate Tax Planning. 1985 5. Singhania. Vol. Ranina. H P. Bharat Law House. 3 B and Palkhivala. etc. 3. In all. Ahuja. Clone or Continue. G. A C.1. New Delhi. shall be compulsory. 1981. Objectives The objective of the course is to acquaint the participant with the implications of tax structure and corporate tax Planning in operational as well as strategic terms. Allahabad. & Gupta Ravi : Systematic Approach to Income Tax. l-3. Delhi. V K.: Sampat Law of Income Tax. N.K. Sale in Domestic Markets or Exports. Tata McGraw Hill. Onental Law I-louse. 4. Question No.The examiner will set eight questions in all. Own or Lease. Taxman.M. Computation of Tax Liability. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course . N A. Tax Considerations in Respect of Specific Managerial Decision like Make of &my. Kanga. the students would be required to attempt five questions. : Corporate Taxation : A Handbook 2nd New Delhi. : Income Tax Bombay. E A. All Questions will carry equal marks. Meaning and Scope of Tax Planning and Location of Undertaking. Additional Tax on Undistributed Profits. : Direct Taxes: Law and PractIce. Srinivas. Replacements aid Capital Budgeting Decisions. Allahabad. Deductions and Exemptions. Inter Corporate Dividends and Transfers.FM—304: Corporate Taxation Max Marks. lyengar. Residential status of a Company Computation of Income under Different Heads of Income. Course Contents Basic Concepts of Income Tax. Suggested Readings: 1. Tax Planning in respect of Managerial Remuneration. Tripathi.

Tupes of Collection Systems. 1989. Short-term financing. Managing the Cash Flows. 3. the students would be required to attempt five questions. Discrminant Analysis. W. : Working Capital Management. Credit Analysis and Decision.l V K. Disbursement tools. and G. 5. Integrating Working Capital and Capital Investment Processes. Measures of Liquidity..T.1. 1993. Question No. Modern Working Capital Management. 2001.C. Zietlow : Short-tens Financial’ Management. Miller— Or Model. L : Wagner Working Capital Management. shall be compulsory. Beranek Model. Objectives The objective of the course is to acquaint the students with the importance of the working capital and the techniques used for effective working capital management. Determining the Optimum Level of Cash Balances – Baumol Model. Anmol. Cash Concentration Strategies. West Pub. 4. Benefits and Costs of Holding Inventories. 4th ed. Inventory Management and Valuation. Estimating Working Capital Requirements. Text and Cases. Keith V. Inventory Control Models. Importance of Working Capital. Course Contents Concept of Working Capital Management.FM – 305: Working Capital Management. Co. Forecasting Cash Flows. Suggested Readings: 1. Gallinger : Readings on Short. The List of cases and specific references including recent articles will be announced in the class at the tune of launching of the course. Max Marks: 100 External:70 Internal: 30 Time :3 Hours Note :—The examiner will set eight questions in all. Hampton J. F. J. 1989. Factors Determining Working Capital. 2.term Financial Management 3rd ed.Determining the appropriate Receivable Policy. T. Inventory Management-kinds of Inventories. Stone Model. Sequential Decision of analysis. All uestions will carry equal marks. John Wiley & Sons.S. West Pub. Delhi. Marginal Analysis. In all. Managing Corporate Liquidity and Financial Flexibility. comprising of seven short answer type questions. Investment in Marketable Securities. . and C. and J. Kinds of Working Capital. Smith. Mannes. Management of Cash -Motives for Holding Cash and marketable securities. Scherr. Cash System. 1988. Receivable Management.. Prentice Hall. Co. Programming Working Capital Management. Heuristic Approach. Bhalla..

Prentice Hall Inc. Yeager. international Aspects of Financial Institutions. Donald R. ICICI. 1989. New Delhi. : Management of Financial Institutions in India. Objectives and Functions of Different Financial Institutions in India Like IFCI. Insurance Companies. Credit and Monetary Planning.. Interest Rite Analysis. : Financial Institutions. Interest Rates in the Financial System. Strategy of Growth. Marks 100 External: 70 Internal : 30 Time:3 Hours Note:. 2001. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 4. Englewood Cliffs. Tata McGraw Hill. 3rd ed. Anmol. : Management of Financial Institutions. : Financial Institution Management: Test and Cases. 1991.1. Yield Curve.M. Evaluating Risks and Returns of Assets and Liabilities of Financial Institutions. Nail E.The examiner will set eight questions in all.. Tata McGraw Hill. New Jersey. comprising of seven short answer type question. 3. Ontario. All Questions will Carry equal marks. . Indian Financial System. 5. And Fraser. shall be compulsory.FM-306: Management of Financial Institutions Max. In all. Financial Goals and Performa Statements Development Banks. Rose. Financial Planning of Financial Institutions. Role of Development Banks in Industrial Financing in India. Risk and Inflation. Bhole L.2000. Question No. Course Contents:The Nature and Role of Financial System. 1985 2. Thrift institutions Capital Adequacy and Capital Planning. and Seitz. Provisions of RBI’s Operations. Mutual Funds. Fred C. UTI. Objectives The objective of this course is to discuss the specific financial management problems of financial institutions including a detailed study of the working of the leading financial institutions in India. Suggested Readings: 1. IDBI. Khan MY. Irwin Dorsey. the students would be required to attempt five questions. Problems of Time and Cost Over Runs. Peter S. LIC. Vij Madhu.

Bmbay. Principles and Tehcniques. comprising of seven short answer type questions. investment companies.FM-307: Security Analysis and Investment Management Max. Alexander. 6. Fischer. Question No. . And Jordan. : Investment Analysis and Portfolio Management. India. New Delhi. New Issue Market. Raman Investment. mechanics of investing. Donald E. Marks: 100 External: 70 Internal : 30 Time :3 Hours Note :. Russell J. efficient market theory. shall be compulsory. New York.R. Vikas Publishing House. Machiraju. Dryden Press. investment alternatives. In all the students would be required to attempt five questions. Pandian : Security Analysis and Portfolio Management. market indices and return. 5. 2. McGraw Hill. Operations of Indian Stock Market. Thomson Learning. Suggested Readings: 1. : Indian Financial System. New Delhi. and Bailey. Ronald J. Listing of Securities. Objectives The objective of this course is to impart knowledge to students regarding the theory and practice of Security Analysis and Portfolio Management. markets and brokers. Gorden J. Jeffery V. real estate investment. Vikas Publishing House. New Delhi. OTCEI. New Delhi. 3. non – security forms of investment. and Farrell. : Security Analysis and Portfolio Management. Vikas Publishing House. Fuller. Objectives of security analysis. Cost of investing in securities. recent developments in the Indian stock market.The examiner will set eight questions in all. Prentice Hall of 4. James L: Modern Investment and Security Analysis. Fundamental and technical approach. 7. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. investment instruments of the money market. government securities. Course Contents Investment-return and risk. valuation theories of fixed and variable income securities.1. All Questions will carry equal marks. H.

Procedures and environment.: Banking Law and Practice.R. insurance business operations. privatization of insurance industry in India. Garg. Legal and Commercial. B. Contemporary Issues in Banking : NPA and Capital Adequacy in Indian Banks. 100 External : 70 Internal : 30 Time: 3Hours Note: . Securities for Bank Advances : Forms of securities and precautions taken by Banks in accepting these securities.M. Objectives The basic objective of this course is to apprise the students with the banking law and practice and develop and understanding of various laws affecting banks. Mahesh and Karam Pal : Insurance Fundamentals. External. . Comparative Environment of Insurance business. Davr. H.S. New Delhi. B. Guarantee as Banker’s Security. : Law and Practices of Banking in India. 5. 3. and RBI Act. Comprising of seven short answer type questions. Tandon. Question No. Prevailing practices in Banking – Case Studies. IRDA and its role in insurance sector in India. In all. David: Elements of Banking. Insurance Environment : Internal. Insurance procedure – Settlement of Claims under life and non life insurance. Konark Publishers.FM-401 Principles of Insurance and Banking Max Marks.S. Writing Reports in Bank visits. : Banking Law & Practice in India.The examiner will set eight questions in all.1. Main provisions of Banking Regulation Act. important insurance policies in life and non-life insurance. London. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Varshney. 1881. S. P. 6. principles of insurance. shall be compulsory.L. recent trends in insurance and universal banking in India. : Fundamental of Banking.L. All Questions will carry equal marks. John Murray.N. R. : Banking Law and Practive. Cox. 4. 1934 and Negotiable Instruments Act. the students would be required to attempt five questions. Nigam. 2.. Mehta. Guarantees : Contract of Guarantee and contract of indemnity. 7. : Law and Practice of Banking.R. 8.S. Delhi. Various types of insurance. Bodla. Himalaya Publishing House Co. Course Contents Introduction to insurance. 1949. S. Evolution of Banking Law. Gulshan. Banker Customer Relationship. Suggested Reading: 1.

Levi : International Finance. N. international financial instruments. Capital budgeting for foreign direct investment. securitization of receivables.402 : International Financial Management. international receivables management. international CAPM. direct and portfolio investment. In all. All Questions will carry equal marks. financial choices for an MNC and its foreign affiliates. Prentice – Hall. Aspects of international cash management. International investment : factors and benefits. TATA McGrraw Hills. Delhi. cost and availability of international financial flows. Max Marks. cost and risks of financing.C. determining financial structure of foreign subsidiaries of MNCs. N. 3.FM. Delhi. Objectives The objective of this paper is to give students an overall view of the international financial system and how multinational corporations operate. assessing and managing political risk. P. Maurice D. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. A. Question No. 100 External : 70 Internal : 30 Time: 3Hours Note: .The examiner will set eight questions in all. . New Delhi 4. Comprising of seven short answer type questions. McGraw Hill. NY. A Buckley : Multinational Finance. Apte : International Financial Management.G. Course Contents Finance function in multinational firm. Shapro : Multinational Financial Managemeent Prentice Hall. 2. the students would be required to attempt five questions. International Working capital Management. Suggested Reading : 1. Institutional structure of international financial markets. shall be compulsory. International aspects of raising capital.1.

Zero – base Budgetting. P. 3. 1995. 1994. R. Organisation Goals. Profit Centre. Variance Reporting Management Control Structure. shall be compulsory. : Management Control System. Contingency Theory. New Jersey. Management Control in Specialised Organization: Selected Case studies on Non-profit and Public Service Organisations. Comprising of seven short answer type questions. Question No. Analysis and Reporting. Englewood Cliffs. : Accounting for Management Control. Taraporevala.J. 8 th ed. and Kirby C. Investment Centre. JJ.The examiner will set eight questions in all. Glynn. g. Maciariello J. Programming. 100 External : 70 Internal : 30 Time: 3Hours Note: . : Cost Analysis and Control New Delhi. New Delhi. Strategic Planning and Implementations. H.N. Budgetary Control. Organizational Climate.S. Costs Centre.K.. 5. 4. Management Control Process. Suggested. Prentice Hall Inc.FM – 403 : Management Control System Max Marks. Course Contents : Management Control – Concept. 6. Organisation Structure. Chicago. Objectives : The Main objective of the course is to appraise the students the about the concept of management control system as well as its role in efficient management of public system organizations. London.. Ghosh.B. Inter – divisional Transfer Pricing. All Questions will carry equal marks. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Behavioural Aspects of Management Control. Irwin. Emmanuel. Goal Congruence. Motivation and Morale. 1998. Prentice Hall of India. Nostrand Rienhold. Budgetary Planning and Procedures. Suggested Readings : 1. Nature and Scope. Horsey. C and otley. Prentice Hall Inc. and Govindrajan V : Management Control Systems. Responsibility Accounting. : Value for Money. Accounting Aspects of Control including Internal Audit and Control. A. Auditing in Public Sector. : Management of Organisation Behaviour : Utilising Human Resources. Responsibility Centre. 1985. Position of Controller in the Organisation Structure of an Organisation. P and Blanchard. Measurement of Divisional Performance including Performance Evaluation – Qualitative and Quantitative. . and Gupta. 1985.1. London. Flexible Budgeting. 2. the students would be required to attempt five questions. In all. Performance Budgeting. D. Vision 1985.

2. Bhalla. Swaps. : Investment Management. Stanley S. Lexington Books. New Jersey. The list of case and specific references including recent articles will be announced in the class at the time of launching of the course. New Delhi.C.. General Approach to Pricing Derivatives Securities. Prentice Hall Inc. Chand. 1985. Maury R. V. Allyn and Bacon. etc. Chand. Futures and Other Derivative Securities 2 nd ed. 7. : Option Pricing : Theory & Applications. All Questions will carry equal marks. John C. 5. types of Traders. Prentice Hall of India. Options on Stock indices. Black – Scholes Option Model. forward and future prices. 1996. : Investment. Objectives The objective of this course is to give an in depth knowledge of the functioning of derivative securities market. Course Contents: Financial Derivatives – An Introduction. John C and Rubinstein : Mark Options Markets.FM-404: Financial Derivatives Max Marks. Question No. 100 External : 70 Internal : 30 Time: 3Hours Note: . Binomial Model. New Delhi. Other Derivative Securities. S. the students would be required to attempt five questions. 2001. Properties of Stock Option Prices. 4. K. 1997. Trading Strategies Involving Options. Suggested Reading : 1. 1987. Prentice Hall of India. In all. Options Markets. 3.: Options. Security Analysis and Portfolio Management. Forward Contracts. 1993. Futures Markets and the use of Futures for Hedging. 2001. Future Contracts. 6. New Delhi.1.. and Randall. London. Brennet. Toronto. : Investment analysis and Management. S. Sharpe. Currencies Futures Contracts. shall be compulsory. Hull. Cox. Huang. Derivatives Market in India. Financial Derivatives : Delhi. Comprising of seven short answer type questions. .The examiner will set eight questions in all. Englewood Cliffs. M. Interest Rate Futures. William F.

2. : Option Pricing: Theory & Applications. Housing Finance Schemes. Mechanisms of Bought out Deals. Housing Finance : Introduction. Characteristics and Types of Factoring arrangements. Credit Rating Agencies. 100 External : 70 Internal : 30 Time: 3Hours Note: . Nature and Types. Kotb. Mode. Classification. Securitisation: Concept. Forfeiting. Role and Functions of Merchant Bankers.The examiner will set eight questions in all. Gordan. 1997. Benefits of depository. Financial Evaluation of leasing.: Management of Financial Services. Venture Capital : Meaning. NHB’s Housing Finance Companies Directions. Suggested Reading : 1.FM. 1983. Legal Aspects. Prudential Norms. Course Contents Financial Services : Meaning. Depository system. Taxation. Miami Florida. Legal and Tax Aspects of Leasing. 2 nd ed. Khan. Securitisation in India. Factoring in India. Advantages. McGraw Hill. Features of Consumer Credit. Benefits of Credit rating to investors and companies. Accounting and Reporting. E and K. Credit Card Business in India. M. Significance and Benefits of Book Building.1. Mechanism and Beneficiaries of Securitisation. M. 1993. Toronto. . the students would be required to attempt five questions. Seung : Global Corporate Finance: Text and cases. 2001. Hire Purchase Finance and Consumer Credit : Conceptual FrameWork. Suk and Kim. Natrajan : Emerging Scenario of Financial Services. shall be compulsory. Modes of Financing. Factoring vs. Factoring : Meaning.Y. Book Building: Concept and Mechanism of Book Building. Credit Rating: Meaning and Types. Bought Out Deals: Meaning and Nature. 4. Credit Cards: Concept and Significance. Leasing : Concept. Comprising of seven short answer type questions. Arthur Brennet. The list of case and specific references including recent articles will be announced in the class at the time of launching of the course. Objectives and Functions.. All Questions will carry equal marks. Objectives: The main objective of this course is to help students to learn the various financial services and their role in the overall financial system. In all. Depository system in India. Financial Evaluation of Hire Purchase Finance. Lexington Books.405: Management of Financial Services Max Marks. The Present Scenario. Kim. Question No. Himalaya Publishing House. Meidan. 3. Accounting. Types of Credit Cards.

Technical Analysis. w. Suggested Reading 1. 2. Westville. Budgeting and Implementation. Dhankar. 1997. : Financial Management and Policy. Market Demand and Situational Analysis. Appraisal. & Gupta.1. Capital Expenditure.The examiner will set eight questions in all. their planning and management in the review of the projects undertaken. Comprising of seven short answer type questions. Raj S. Problem of Tiem and Cost Overrun in Pubic Sector Enterprises in India. Network Techniques for Project Management. Analysis of Project Risks.K. Question No. New Delhi. 1987. shall be compulsory. Objectives The basic purpose of this course is to understand the framework for evaluating capital expenditure proposals. Project Review and Administrative Aspects. The list of case and specific references including recent articles will be announced in the class at the time of launching of the course. V. Anmol. New Delhi. the students would be required to attempt five questions. 100 External : 70 Internal : 30 Time: 3Hours Note: . Social Cost and Benefit Analysis. Importance and Difficulties. 1998. Ravi : Systematic Approach to Income Tax.FM. New Delhi. 4. 3 rd ed. Tata McGraw Hill. Firm Risk and Market Risk.: Financial Management of Public Sector Undertakings. Project Financing in India. Bhalla. 1995. Course Contents Generation and Screening of Project Idea.406 : Project Management Max Marks.. Prasanna : Projects : Preparation. Environment Appraisal of Projects. Allahabd. In all.K. . G.. Chandra. 3. Assessment of the Tax Burden. Bharat Law Hose. Multiple Projects and Constraints. Ahuja. All Questions will carry equal marks. Financial Analysis. 2nd ed.

constant ratio plan. and Gruber. Markowitz portfolio theory. Need. Course Contents Introduction – Meaning. New Jersey. Prentice Hall of India. : Investment Analysis and Portfolio Management. All Questions will carry equal marks. Portfolio revision – Meaning.FM. active portfolio strategies.: Modern Portfolio Theory and Investment Analysis. characteristic line.407 : Portfolio Management Max Marks. 7. Frank K. Meaning & Construction ad investors utility. . risk adjusted performance measures. market portfolio. leveraged portfolio.1. security market line. New Delhi. Edwin J. Prentice Hall Inc. Renold J. Sharp simple index model and APT. Optimal portfolio : selection & problems. Reily. Bombay. Bond portfolio management strategies – passive portfolio strategies. Gordon J. variable ratio plan. 4. Sharpe : Investments. Fischer Donald E. and Jordan. capital market line. Alexander. Thomson Learning. portfolio performance evaluation. 6.The examiner will set eight questions in all. shall be compulsory. : Security Analysis and Portfolio Management. Efficient frontier (i) risk – free and (ii) risky lending and borrowing. constant – dollar – value plan. risk & return determination of a portfolio. : Fundamentals of Investment. Elton. Dryden Press. CAPM. Kevin : Portfolio Management. John-Wiley. New Delhi. 2. William F. Question No. Comprising of seven short answer type questions. Efficient Frontier. Martin J. New York. 5. the students would be required to attempt five questions. Strong : Portfolio Management. 100 External : 70 Internal : 30 Time: 3Hours Note: . 3. need and constraints. The list of case and specific references including recent articles will be announced in the class at the time of launching of the course. Suggested Reading : 1. In all. formula plan. Prentice Hall of India. and Sharpe. Englewood Cliffs.

2002. The list of cases and specific specific references including recent articles will be announced in the class at the time of launching of the course. Suggested Readings: 1. Planning and Objective Setting: Dagmar Approach. Arens and Bovee : Contemporary Advertising. Advertising of an Agency. Copy. prentice Hall of India. Kleppner. Two – Step Flow of Communication. Logo. Irwin. 5. Types. Electronic Media Buying.MARKETING MM-301: Advertising Management Max. the students would be required to attempt five questions. shall be compulsory. Objective: The aim of the paper is to acquaint the students with concepts. johan G. All questions will carry equal marks. theory of Cognitive Dissonance and Clues for Advertising Strategist. Ethical and Social Aspects of Advertising. 2. Irwin. Advertising and Consumer Behaviour: Role of Creativity in Advertising. Michael A. 1995. Course Contents: Advertising : Concepts. Wells. and Aaker. Englewood Cliffs. 2002. Johan & Moriarty Sandara. 3 rd ed. Layout. Belch. Advertising Management. Guinn : Advertising & Integrated Brand Production. Burnett. Delhi. Chicago. PHI. Headlines. Vikas Publishing House. 3. Myers. 2002. Appeal.. There would be one question in the form of case study. New Delhi. Building of Advertising Programme – Message. O. In all. 1. George E and Belch. David A. New Delhi. Process of Communication – Wilbur Schramm’s Model. Prentice Hall Inc. 2000.. 4. Evaluation – Rationale of Testing Opinion and Aptitude Tests. Batra. Sandage and Fryberger : Advertising. Rajeev. AITBS. Budgeting. Marks: 100 External : 70 Internal : 30 Time : 3 House Note:. 4 th ed. New Jersey. Role of advertising in the Marketing Process: legal. techniques and give experience in the application of concepts for developing an effective advertising programme. 1986.the examiner will set eight questions in all. Measurement of Advertising Effectiveness. Campaign Planning. . IIIustration. Question no. Otto : Advertising Procedure. 7. William. 6. Determination of Target Audience. comprising of seven short answer type questions. forms and Importance. : Introduction to Advertising and Promotion. Stimulation of Primary and Selective Demand – Advertising. Media Planning.

In all the students would be required to attempt five questions. Dalrymple. New York. 3 rd edition. Sales Meetings and Contests. Thomson Learing Mumbai. 8th Edition. Objective The purpose of this paper is to acquaint the students with the concepts which are helpful in developing a sound sales and distribution policy and in organizing and managing sales force and marketing channels. All Questions will carry equal marks. Salesmanship. Personal selling. D. Sales forecasting. Motivating and supervising sales personnel. Macmillan India. 2. 4. shall be compulsory. Designing and Administering Compensation plan. Determination of size of sales force. Questions No.The examiner will set eight questions in all. R & Govoni : Sales Management. 5. 3. Suggested Readings: 1. Manning & Reece : Selling Today.. Theories of selling. Tata McGraw Hill. New Delhi. : Sales Management : Concepts and Cases. Anderson. Charles : Sales Management. 7. International Sales Management.MM-302 : Sales Management Max. Prentice Hall Inc. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. Selling Operations. Still. R. Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. Lancaster & Jobber : Selling and Sales Management. . Designing Territories and allocating sales budgeting and Control. Course Contents Nature. 1989. New Delhi. Pearson Education Asia. 1988. Futrell. comprising of seven short answer type questions. Scope and Objectives of Sales Management. John-Wiley. 6. Tata McGraw Hill. Calvin : Sales Management. Functions of Sales Manger. 2000.1. & Hair : Professional Sales Management. Sales organization: Recruitment and conducting sales training programmes.J.

Product versus Corporate Branding. Russel S. . 1991. London. Richard D. Product life cycle and marketing strategy implications. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. industrial.Brand awareness. Lehmann. brand personality. E-branding. All Questions will carry equal marks. AMACOM. Measurement of Brand Equity. 6. New York. Importance of branding. Kogan Page. Free Press. Lyhh B. retail. Major Branding Decisions : Selecting a brand name. Questions No. Basic branding concepts. Brand Positioning and Re-launch : Brand building and communication. Family versus individual brand names. Financial Analysis of Product Management. Up shaw.: Managing Brand Equity. 4. 7. comprising of seven short answer type questions. Suggested Readings : 1. Keller. Objectives The objective of this course is to impart in – depth knowledge to the students regarding the theory and practice life cycle and Product and Brand Management. J N. : Building Brand Identity: A Strategy for Success in a Hostile Market place. 2. Czemiawskd. 1998. Multiple branding. Kevin Lana : Strategic Brand Management. Branding for international marketing. Aaker. brand identity. brand equity. Handing brand name changes. New York. Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. 1991. Don. In all the students would be required to attempt five questions. : Strategic Brand Management. Cpwley. Prentice Hall. 3.1. Donald R. & Michael W. Private versus national branding. David. A. Product line and mix decisions. Branding terminology.The examiner will set eight questions in all. Brand extension decision. NY. shall be compulsory. 1995. New York. 1999. Maloney : Creating Brand Loyalty. : Product Management. brand loyalty.MM-303: Product and Brand Management Max. Course Contents Product Planning and Management: Product concepts and levels. service brands. : Understanding Brands. Kapferer. Free Press. 5.3 rd edition. Branding in Specific Sectors: Customer. Tata McGraw Hill. 1992. New Product Development Process : Developing Product Strategy. Programme to built Brand Equity. and Winer. brand image. John Wiley.2002. Branding Strategies.

All Questions will carry equal marks. etc. Consumer Motivation. Dryden Press. Psycho-graphics and Lifestyle. 2001. Consumer Behaviour. : Consumer Behaviour: Implications for Marketing Strategy. comprising of seven short answer type questions. Consumer Behaviour and Marketing Strategy. Loudon & Loudon : Consumer Behaviour.Ltd. Influence of Culture. Information Processing and Consumer Perception. 2002. Michael E. Reference Group Influence. Consumer Attitudes and Attitudes Change. Suggested Readings : 1. : Consumer Behaviour. D. 4. New Delhi. Being. 3. Soloman. New Delhi. Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. L. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course . Information Search Process. E.MM-304 : Consumer Behaviour Max.1. In all the students would be required to attempt five questions. 5. New Delhi. Questions No. 1993. Having. Consumer Behaviour Audit. 1994. Buying. Family Decision – Making. : Consumer Behaviour: Chicago. New Delhi. PHI/Prearson Edu. LG and Kanuk. shall be compulsory. : Consumer Behaviour and Marketing Action.. PrenticeHall of India. Industrial Buying Behaviour. TMH. Diffusion of Innovation and Opinion Leadership.The examiner will set eight questions in all. Engle. Assael. Schiffman. Objectives The basic objective of this course is to develop an understanding about the consumer decision – making process and its applications in marketing function of firms. L. Subculture and social class. Models of Consumer Behaviour. I. J. Asian Books Pvt. Hawkings.. etc. TMH. Course Contents Introduction to Consumer Behaviour. 6. Consumer Involvement and Decision-Making. Influence of Personality and SelfConcept on Buying Behaviour. Evaluative Criteria and Decision Rules. H. 2.

Tata McGraw Hill. Questions No. Inventory requirements as function of number of stock locations: Techniques of inventory control. Concept of Customer service. Ohio. N. Transportation management. Christopher and Gordon Wills : Marketing Logistics and Distribution Management. Channels behaviour and Organisation. Prentice Hall. shall be compulsory.1. computers and warehouses management Order Processing : Importance to customers service. D. Anne T. Selection of transportation modes. Channels Cooperation and Channels Conflict.L.K. et. Glaskowsky. Khanna. Suggested Readings : 1. Coughlan : Marketing Channels. Lambert. : Strategic Logistics Management. In all the students would be required to attempt five questions. material handling. Stern. Himalaya Publishing House. Management of receipts and issues. I. 3.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 6. Prentice Hall Inc. Transportation and Physical Distribution. . Importance and modes of transportation. 2. New Delhi. Planning warehousing operations. Martin. Al.E. 1999. Integrated logistics. Documentation and carrier liabilities. Supply chain management – nature importance and interface with logistics. Site selection.MM-305 : Distribution and Logistics Management Max. All Questions will carry equal marks. Dryden Press. New Delhi. : Physical Distribution Management. Bowersox and Others : Physical Distribution Management. Distribution Intensity. Factors affecting choice of Distribution. Total cost concept.. New Delhi. Multi – modal transportation. 5. Inventory Control : Economic order quantity under conditions of certainty and uncertainty. Ansary. 4. Ronald H. Englewood Cliffs. Adel. New Delhi. Channel Structure. Packaging and utilization. : Business Logistics Management.The examiner will set eight questions in all. Introduction to Distribution Logistics : Nature importance and scope of logistic decisions. Objectives The objective of this course is to enable students understand the importance and dynamics of a firm’s physical distribution functions and management of its supply chain. K.A. warehouse layout. Course Contents Distribution Channels : Role of Marketing Channels. 7. New York. Warehousing : Role and modem concept of warehousing. Louis W. Inter – state good movement and problems. Distribution Control and Performance Evaluation. comprising of seven short answer type questions. Private V/s public warehousing. Tata McGraw Hill. Ballu. : Business Logistics.

shall be compulsory. Technological forces. Competitive force. Suggested Readings : Berman. Retail Pricing. New Delhi. Andrew J. Gilber. Return on per sq. Course Contents An Introduction to the Retailing System. Economic forces. marketing Concepts in Retailing – Consumer purchase behaviour. Vikas Publishing House. Retail Store location – Traffic flow and analysis. Customer traffic flows and pattern. & Cullen. Duane: Retailing Thomson Leaming. population and its mobility. New Delhi. David : Retail Marketing Management. All Questions will carry equal marks. New Delhi. 7. Retail promotions – Staying ahead of competition. 2. Chain Stores. Retailing mix – Social forces. 6. : Retail Management : A Strategic Approach.The examiner will set eight questions in all. Tata McGraw Hill. Levy Michael & Weitz Barten W. Merchandise planning – Stock turns. NJ. Paerson Education. Exclusive Shops. Cultural and Social group influence on consumer Purchase Behaviour. : Retailing Management. Supply Chain Management. Questions No. NJ. Dircet Marketing/Direct Selling. Discount Stores and other current and emerging formats – Issuse and Options. Destination Stores. Retailing through the Internet. exteriors and layout. PHI/Pearson Education. Objectives : The course will focus on manufactures. Diamond. Berry & Evans. 4. 1996. Credit Management. Morgenstein. Newiman. New Delhi. Retail Equity.MM – 306: Retailing Max .Marks: 100 External: 70 Internal: 30 Time : 3 Hours Note: . comprising of seven short answer type questions. Peter : Retailing Environment & Operations. 1. Different formats. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. feet of space. Joel & R. Franchising. Melvin and Harriat : Strong in Modern Retailing. In all the students would be required to attempt five questions. Prentice-Hall. 3. Jay and Gerald Pintel : Retailing. perspective on retailers and understanding of the retail business. Technology in Retailing.1. . Creative display. Prentice-Hall. Retailing definition. 5. Mumbai.1992. Structure.

Aptitude measurement and scaling techniques – elementary introduction to measurement scales. Starsh : Marketing Research: Text and Cases.MM-307 : Marketing Research Max. Report preparation and presentation. Advertising research. nature and scope of marketing research. Green Paul E. Online data sources. peter M: The Essence of Marketing Research. In all the students would be required to attempt five questions.J. D.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. Role of MR Agencies. Marketing Research Applications: Product research. Suggested Reading : 1. 7. International marketing research. Questions No. Del : Marketing Research : Measurement and Method. New Delhi. Chisnall. comprising of seven short answer type questions. 2. . shall be compulsory. Dryden Press. Tata McGraw Hill. Sample size determination. Boston.The examiner will set eight questions in all. observation method. online surveys. : Marketing Research. Prentice Hall. Sampling Plan : Universe. Ralph Westfall and S. Richard D. Donald and Hawkin. Donald S. Irwin. Data Collection : Organisation of field work and survey errors – Sampling and non – sampling errors. Marketing research process. All Questions will carry equal marks. Prentice Hall. H. Tull and Gerald Albaum : Research for Marketing Decision. Data Analysis: Hypothesis testing. Prentice Hall. Beri. sample frame and sampling unit. Tull.W. Boston. Questionnaire preparation. New Delhi. Ethical issues in MR. Boyd. G. bivariate and multivariate data analysis. Organization of MR Department. 3.Luck. New Delhi. : Marketing Research. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. MR in India. Objectives The purpose of this course is to enable students learn the process. 5. tests of significance (Parametric & non –parametric) Univariate. Sampling techniques. Data Resource: Secondary data sources and usage. 6. marketing information system and marketing research. Problem Identification and Research Design : Problem identification and definition : Development of a research proposal: Types of research designs. 4. New Delhi. Gilbert. A : Basic Marketing Research. Course Contents Introduction to Marketing Research. Importance.C. Churchill.1.F. Sales and Market research. Prentice Hall. tools and techniques of marketing research. New Delhi. Primary data collection methods – questioning techniques.

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2. Selection strategies. L. All Questions will carry equal marks. Varshney and B. 4. R. shall be compulsory. procedural. Comprising of seven short answer type questions. N. Thosmson. Vern Terpestra and Ravi Sarthy : International Marketing. scope and benefits.MARKETING MM-401 : International Marketing Max Marks. Domestic Marketing versus International Marketing. In all. International Marketing Mix: International product policy and planning International product mix. Factors influencing International Market selection and segmentation. institutional and decisional aspects of international marketing. Bhattacharya : International Marketing. labeling. media strategy.The examiner will set eight questions in all. the students would be required to attempt five questions. Objectives : The basic objective of this course is to acquaint the students with environmental. The list of case and specific references including recent articles will be announced in the class at the time of launching of the course. Branding. . elements of advertising strategy. Sak Onkvisit and John Shaw : International Marketing ( Analysis and Strategy). pricing decisions. Suggested Reading 1. John. Sultan Chand Publication. Fayerweather : International Marketing. International pricing policies strategies.1. PHI. International Advertising: International advertising strategy. International Marketing Environment. process of International Marketing. selecting distribution channels. International distribution policy. Course Contents International Marketing: Definitions. 5. Delhi. reasons and motivations underlying International Trade and International Business. Simon Majaro : International Marketing. information for pricing decisions. International Marketing Planning and Control. the process of price setting. packaging and organization of product warranties and services. 100 External : 70 Internal : 30 Time: 3Hours Note: . nature. Question No. basic modes for entry. Delhi. International Distribution Management: International Distribution Channels. N. 3. WTO Framework and International Marketing.

MM-402 : Industrial Marketing Max Marks. 3. Comprising of seven short answer type questions. Richard D. understanding Industrial Markets. Industrial Marketing. 5. Industrial Marketing. Industrial Marketing: Cases and concepts. Industrial Buyer Behavior. 2. Organizational Customers. shall be compulsory.. Advertising and sales promotion. New Delhi. Englewood cliffs. Pricing Decisions. 1993. Thomson Learning. Industrial Purchasing System: Industrial Marketing Research: Industrial Marketing Strategy: Strategic planning. “Industrial Marketing” PHI. Havalder Krishna K. Webster. TMH. Industrial Pricing: Price Determinants. 6. 1991. segmentation of Industrial Markets. 8. Industrial Marketing Communication: Sales force Management.The examiner will set eight questions in all. nature of demand in Industrial Markets. 100 External : 70 Internal : 30 Time: 3Hours Note: . 7. Hill. Planning and control Englewood Cliffs. New York John Wiley. New Jersey. Classifying Industrial products. Mumbai. Corey E Raymond. . All Questions will carry equal marks. Logistics Management. Industrial Marketing Strategy. Richard etc. Business to Business Marketing. Homewood Illinois. 9. Houghton Mifflin. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. Gross AC Business Marketing Boston. Industrial Marketing Analysis. Reader Robert R.1. Formulating Channel Strategy. 1979. Product Positioning: Product Decision and Strategies. 1975. Question No. In all. Objectives The objective of this course is to lay a foundation for an understanding of the complex dimension of the Industrial Marketing Course contents Nature and scope of International Marketing: Differences between Industrial Marketing and consumer marketing. Assessing Marketing Opportunities. FE. 1983. New Jersey Prentice Hall Inc. Irwin. 3 rd ed. 4. Ralph cross – Industrial Marketing. Alexender S. the students would be required to attempt five questions. 2nd ed. Industrial Services. Prentice Hal Inc. Vitale. Pricing Policies. Suggested readings 1. Reeder Robert R.

New Delhi. A Marketing Planning for services. M J. Sarinivasan R. Shankar. Galgotia Publishing Company. SN Jha. Technology Strategy.. Christopher H. Service Vision and Service Strategy. Marketing Challenges in Service Businesses. Thomson Learning. 12. 2002. “Service Marketing” PHI. 7. Rampal M. Recovery Management. “A text book of Marketing & Services” McMillan. “Service Marketing” Pearson. Employee Empowerment. New Delhi. Rust. McGraw Hill. 11. “Service Marketing” 9. “Service Marketing” HPH. Difference in Goods and Services Marketing. 1996. Rao Mohana. Chaudhary Nimit & Monika Chaudhary. New Delhi. In all. 4 th edition Pearson Education. 6. comprising of seven short answer type questions. Marketing Framework for Service Businesses. Relationship Marketing. Malcom and Payne. 3. Butterworth Heinemann.K. Essentials of Service Marketing.The examiner will set eight questions in all. Course contents The Emergence of Service Economy. 8. 4. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. 10. 2002. the students would be required to attempt five questions. Branding and Packaging of Services. The Service Consumer Behaviour. Service Marketing: People. Mumbai. Services Marketing 3 rd edition. Service Marketing. Rama K. Quality Issues and Quality Models. All Questions will carry equal marks.MM 403: SERVICE MARKETING Max. Suggested readings 1. Objectives The objective of this course is to develop insights into emerging trends in the service in a developing economy and tackle issues involved in the management of services on national basis. & Gupta SC. Medonald. shall be compulsory. Services Marketing.. Customer Involvement in service. Managing Productivity and Differentiation in Service Organizations. Ravi. 5. Zahorik and Kenningham. Question No. 2. .1. Service Product Development. Hoffman & Bateson. Excel. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. Demand-supply Management. Advertising. Zeithaml V A and Bitner. Service Management Trinity. Lovelock. Rampal & Gupta. Service Marketing. The Service Classification. Nature of Services.

Macmilian. Edward. place and promotion strategies. cost analysis and cost control of direct marketing. Changing face of Direct Marketing. 3. Derek Davies and Alison Bond : Direct Hit.The examiner will set eight questions in all. Developing customer data base. New Delhi.1. : Direct Marketing. and customer service. NTC. Question No. Guidelines for effective direct marketing – likely pitfalls. Direct Marketing Modes – Tele Marketing. 6. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. shall be compulsory. Evaluation effectiveness of Direct marketing. TMH. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :.L. McDonald. 5. 2. TMH. inventory and warehousing decision. Kogan Page. Application of Direct Marketing: Financial services marketing. Suggested Reading 1. New Delhi. scope and importance of direct marketing . Nash : The Direct Marketing Handbook. Dealer – identified direct marketing. Nash : Direct Marketing. Objectives This course acquaints students with the need. 1998. significance. New Delhi. Elements of Direct Marketing : Planning a direct marketing programme. Course Contents Direct Marketing : Definition. Tools and Techniques : Role of information technology in direct marketing. and operation of direct marketing. . the students would be required to attempt five questions. Prentice Hall. Retail Direct Marketing. New Jersey. Martin. 7. 1992. Media planning. 4. Stone. Data-base Marketing. Direct Marketing and developing new business. In all. New Delhi. Berger : Direct Marketing Management. London. Fulfilment and customer service – receiving and processing orders. William J. comprising of seven short answer type questions. M.MM-404 : Directing Marketing Max.D. Direct Marketing Operations : Planning direct marketing campaign. Marketing Mix for Direct Marketing. Customer loyalty programmes. Institutional Direct Marketing : Industrial Direct Marketing. Communication for direct marketing. and P. Bird Dryayton : Common Sense Direct Marketing. Fund raising. Tata McGraw Hill. Edward. Roberts. Bob Stone : Successful Direct Marketing Methods. All Questions will carry equal marks. Segmentation and Target Marketing. Chicage. Product. Catalogue Marketing Network Marketing. price. rules for success.

Marketing of agricultural inputs with special reference to fertilizers. George. Stalk. 11.P. . seeds. Ramakeshary Y. Himalaya Bombay. Marketing structure and performance. Rural Marketing. Course contents Nature.. New Delhi. Ramakrishanayn. “Rural Marketing. “Rural Marketing . Acharya & NL Aggarwal. Arora RC Integrated Rural Development. Unique features of commodity market in India. scope and role of co-operative marketing in India. 9. Marketing of consumer durables and non-durable goods and services in the rural markets with special reference to product planning. Free Press New Delhi. 1982 Allied New Delhi. 10. “Agricultural Marketing in India” IBH. “Rural Marketing Indian Perspective” New age. 1980 Free Press. the students would be required to attempt five questions. SL Gupta. Competitive Strategy. Role of Central and state Governments. 1979. characteristics and the potential of Rural Markets in India.MM 405: RURAL AND AGRICULTURAL MARKETING Max. Inter India. Mishar. 4. 6. Socia-cultural.Focus on Agricultural Inputs” Jaicob Publication. Processing facilities for different agricultural products. 8. 12. All Questions will carry equal marks. Role of warehousing.The examiner will set eight questions in all. Scharnd. 3.. “Rural Marketing. shall be compulsory. 5. media planning: planning of distribution channels and organizing personal selling in rural markets in India.Focus on Agricultural Inputs” Vikas Publication. E. S. 13. Michaei. Wheeler Pub. “Rural Marketing” Pearson.Text & Cases” WP. Problems of agricultural marketing. Awadesh Kumar Singh. 2. Objectives The objective of the course is to express the students to the rural market environment and the emerging challenges in the globalization of the economies. 7. In all. Question No. Sukhpal Singh.1. Rural Development 1988. Nature. Farm input & pesticides: Organization and function of agricultural marketing in India. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :.H. Desao. 1980. Institutions and organization in agricultural marketing. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. New York. Satya Prakash Pandey. Delhi. economic & other environmental factors affecting rural marketing: attitudes and behaviour of the rural consumers and farmers. Suggested readings 1. Rudra Ashok. Indian Agricultural Economics. Gopalaswamy T. Competing Against Time 1990. New Delhi. comprising of seven short answer type questions. Vasat. SN Politics and Society in Rural India. Classification of agriculture product with particular reference to seasonality and perishability. Myths and realities. Role of agricultural price commission. Porter. Determination of agricultural prices and marketing margins.

Blythe : Marketing Communication. Cognitive Processing of Communications –the cognitive Response Approach. Pearson Education. 3. New Delhi. the Creative Process. New Delhi. Creative Strategy. Sales Promotion on the Internet. creative Personnel.1. shall be compulsory.The examiner will set eight questions in all. Planning. Belch & Michael A. Receiver/Decoding. noise. : Advertising. All Questions will carry equal marks. George E. Message. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. determining Promotional Objectives – Marketing versus communication objectives. 2. 5. Creative Tactics – Creative Tactics for print advertising. Sales versus Communication Objectives – sales-oriented objective. Planning Creative Strategy – The creative challenge. New Delhi. Belch : Advertising & Promotion – An Integrated Marketing Communications Perspective. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. Creative Strategy: Implementation and Evaluation: Appeals and Execution Styles. Creative Tactics for Television. Analysing the Receiver. Advertising Creativity. In all. A Basic Model of Communication – source Encoding. Delhi. Channel. Planning and Development. Establishing objectives for integrated Marketing communication programs – The value of objectives – communications. the Response Process. The importance of Creativity in Advertising. Question No. Tom Duncan : Integrated Marketing Communication. Objectives The objective of this course is to make the students understand the intricate process of marketing communication. Public Relations on the Internet. . Publicity. the students would be required to attempt five questions. O’Guinn. the Elaboration Likelihood Model. comprising of seven short answer type questions. Taking Creative Risks. and how each tool of communication contribute to the overall communication strategy. Response/Feedback. planning & decision making. Pearson Education. Implementation & Control. communication objectives. The Process of Public Relations-Developing & Executing the PR Programme.MM-406 : Marketing Communication Strategy Max. Kotler Philip : Analysis. TMH. Creative Strategy Development. Suggested Reading 1. The Internet and integrated marketing communications Advertising. Vikas Publishing House. Course Contents The Communication Process – The nature of communication. 4. Personal Selling on the Internet. Direct Marketing on the Internet.

T. The list of cases and specific references including recent articles will be announced in the class at time of launching of the course. All Questions will carry equal marks Objectives Organisational efficiency and performance are intricately interlinked with industrial relations. – The Rayon Spinners : The Strategic Management of Industrial Relations. comprising of seven short answer type questions.1. Trade union and the employees. Question. 2 nd ed. Kochan. G. A. New Delhi. : The Futute of Industrial Relations Sage New Delhi. : Participative Management vs. Homewood.HUMAN RESOURCE MANAGEMENT HRM-301: Management of Industrial Relations Max Marks:100 External :70 Internal : 30 Time : 3 Hours Note:. Virmani. 4. 2. Industrial relations and technological change. 1988. Industrial Relations and the emerging socio-economic scenario. Mamkoottam. Myth and Reality. Industrial Democracy. Geneva. New Delhi. In all. Papola. 6. Oxford University Press. . Trade union and the management.A. ILO. etc. 5. Negotiation and collective settlements. Niland. 1994. J. Oxford University Press. K : Trade Unionism. & Katz Henry : Collective Bargaining and Industrial Relations. T S & Roger. 1982. Suggested Readings: 1. Vision Books. Course Contents Industrial relations Perspectives. Richard D Irwin. E. Industrial Relations and the State. the students would be required to attempt five questions. New Delhi. No. 1992. Sidney & Webb. 3.R. Legal Framework of Industrial Relations. shall be compulsory. Ramaswamy.. Beatrice. Collective Bargaining. Employee empowerment and quality management. 1994. Discipline and grievance management. : Labour Institutions and Economic Development in India.The examiner will set eight questions in all. B. Melbourne 1987. Illinois. ILO and industrial relations.R. Participative management and co-ownership. Role of trade unions. Productive bargaining. Webb. This course is an attempt to appreciate the conceptual aspects of industrial relations at the macro and micro levels. 1988. Lognman.

Trade union strategies towards liberalization and technological change. comprising of seven short answer type questions. ILR Press. M. Longman. required to attempt five questions.D. M. 1995. Adams. Productivity bargaining and wage negotiations. . 7. Cambridge. Emerging Trends in industrial relations. J. Emerging trends in collective bargaining and negotiations. M: The Workers of Nations: Industrial Relations in Globalized Economy. E. ed. Objectives Recent years have witnessed an increasing degree of globalization of economies. : Managing Rogether Consultation and Participation in the Workplace. J. Ithaca. 2.The examiner will set eight questions in all. 1993. Scope & Pedagogy. S. R. Bamber. Employee response to industrial restructuring and organizational re-engineering. Melbourne. M & Harrod. political and cultural contexts. London. & Harrod. G. Gardner. Davis. ILR Press. Changing role of the State and industrial relations in the developed newly developed and developing economies. 1993 3. Frankel. Questions No. J. etc.D. & Meltz N. & Lansbury R. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 5. 1995. S. MIT Press. ed. Its Nature. Locke. LMR Press/Rutgers University. & Lansbury.1. 4. R. : International and Comparative Industrialized Market Economies. Jacoby.J. Oxford University Press. 6. ed. : Industrialization and Labour Relations : Contemporary Research in Seven Countries. Suggested Readings 1. Employee empowerment and participative decision-making. R. 1994. Oxford. : Industrialization and Labour Relations : Contemporary Research in Seven Countries.HRM-302: Management of Comparative Industrial Relations Max. Course Contents Industrial relations globalization.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. 1995. 1996. : Industrial Relations Theory. Ithaca.: Employment Relations in a Changing World Economy. This course aims to familiarize students in the major industrial relations systems operating in different economic. All Questions will carry equal marks. Routlege. Appreciation of industrial relations policies and practices of major economies would be necessary to perform efficiently in the liberalized environment.

Cambridge. : New Technology and Manugacturing Management. 1995. Human resources implications of technological change.1. Changing technology. Environmental context of human resource management. 7. Womack. Technology transfer with human face. comprising of seven short answer type questions. . London. A and Warner. Concept and process of technological innovation. 2. 1990. 1993. M. Sage. Organisational implications of technological change. H.N. Rastogi. London. 1990. etc. required to attempt five questions. : Managing Innovation. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. 5. Clark. Sage. All Questions will carry equal marks.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Time : 3 Hours Note :. London. Cambridge University Press. and Management. Questions No. University of Southampton. 4. : The Machine That Changed the World. Jon : Human Resource Management and Technology Change. M. This course aims to discuss the major aspects of technological change and the kind of human resource management strategies and steps which may equip the organization and its human resources to adequately cope with such change.The examiner will set eight questions in all. Warner. the emerging profile of human resources. 6. 3. P. New Delhi. 1992. Gampbell. Course Contents Manpower management in the 21st Century. Performance/potential evaluation in the context of new technology. New York. Suggested Reading: 1. J. : Management of Technology and Innovation. Transformation. Wiley. Maxwell Macmillan. Objectives: Recent years have withnessed rapid technological changes affecting industry and business in different ways. D. Clark. Max. Routledge. Shittaker. : New Technology.HRM-303: Manpower Development for Technological Change. 1995.P. Jon : Managing Innovation and Change. Skills. 1990. New issues in manpower training and career development.

. analyzing and restructuring reward management systems. Working of different institutions related to reward system like wage boards. Determination of inter and intraindustry compensation differentials. 1984. 1988. Questions No. Understanding different components of compensation packages.1. 1994. Charles E-Merril. Michel and Murlis. Kogan Page.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. Kegan Paul. Understanding and compensation packages. service. public services and other forms of organizations and to impart skills in designing. 2. Armstrong. George : Employees Share Ownership. policies and strategies. learning.. etc. compensation of chief executives. Objectives: The course is designed to promote understanding of issues related to the compensation or rewarding human resources in the corporate sector.. comprising of seven short answer type questions. Rock. The list of cases and specific references including recent articles will be announced in the class at the time of launching of course. productivity.HRM-304: Compensation Management. shall be compulsory.The examiner will set eight questions in all. : Wage and Salary Administration. Richard I : Compensation Management : Rewarding Performance. Capeman. Statutory provisions governing different components of reward systems. Hart. Bergess. George Alen and Unwin. Micton. All Questions will carry equal marks. 5. Planning for improved competitiveness. Lenard R. Englewood Cliffs. . 1984. Suggest Reading: 1. Internal and external equity in compensation systems. 3. Competitive imperatives. Prentice Hall Inc. pay commissions. senior managers. 1984. R & D Staff. speed. London. Max. compensation practices of multinational corporatins and tragegic compensation systems. Robert A : Economics of Non-Wage Labour Costs. In all the students would be required to attempt five questions. London. : Handbook of Wage and Salary Administration. Henderson. Course Contents Understanding of economic theory related to reward management. London. 4. 6. 1991. quality. 6 th ed. Helen : Reward Management: A Handbook of Salary Administratin. New York.

Hall Inc.. communication. In all the students would be required to attempt five questions.. 2.. 4. New Delhi. Career roles and identity. Dorsey Press. Englewood Cliffs. 1985. Competition and cooperation. D. Sage.. etc : Organizational Behaviour : Practical Readings for Management. W.G. New Jersey. Mainiero.A.1991.D. 1988. & Tromley C. Prentice Hall of India. L. Kolb.1. Kolb. London. : Inside Organizations : Understanding the Human dimensions. Fundamental interpersonal relations orientation (FIRO-B). shall be compulsory. 5 th ed. D. Moore. . 3.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. M. etc. Englewood Cliffs. 5. Suggested Readings : 1. New Jersey Prentice Hall Inc.. Interpersonal awareness and feedback process. : Essay in Interpersonal Dynamics.A.L.S.The examiner will set eight questions in all. Team building. Course Contents Group as a medium of learning : Developing and charge. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the curse. Group decisionmaking. etc : Organizational Behaviour: An Experiential Approach 5 th ed. Interpersonal trust. Group synergy.HAM-305 : Managing Interpersonal and Group Processes Max. Influence processes. Bennis. Group cohesiveness. 1991. comprising of seven short answer type questions. : Developing Managerial Dkills in OB. Objectives The purpose of this course is to advance understanding regarding interpersonal and group processes and help the student to examine and develop process facilitation skills mainly through laboratory and other experience-based methods of learning. 1979. U. All Questions will carry equal marks. Questions No.

etc.. Behavioural factors in human resource planning – Wastage analysis. Organisational human resource planning. : Strategic Human Resource Management. Oxford. Greenwood. Englewood Cliffs. Retention. 1994. HRD in strategic organizations. Redeployment and exit strategies. Dryden. Culture. 1987. Human resource information system. and Belkaoui. . Thomson. 3. M. 1995. 7. : Human Resource Valuation: A Guide to Strategies and Techniques. shall be compulsory. C and Salama. Objectives The objective of this paper is to develop a conceptual as well as a practical understanding of Human Resource Planning. G.H. Questions No. Blackwell. 6. : Developing Human Resource Oxford. 1993. Blackwell.1. B. All Questions will carry equal marks. Butterworth. 4. Suggested Readings : 1. New York. J. Age and grade distribution mapping. C. Deployment and Development in organizations. Human resource valuation and accounting. Quorum Books. Belkaoui. : Total Quality and Human Resources: An Executivew Guide. Perforemance planning. QWL. 5.HRM-306 : Human Resource Planning and Development Max. J. Arthur. : Career Management. Greenhaus. 1991 2.M. 1995. Prentice Hall Inc.Marks : 100 External : 70 Internal : 30 Time : 3 Hours Note :. Models and techniques of manpower demand and supply forecasting. In all the students would be required to attempt five questions. : Human Resource Information System: Development and Applications. J. Kavanagh. Mabey. Oxfor. Workforce flow mapping. HRD strategies. Career Management and career planning.The examiner will set eight questions in all. comprising of seven short answer type questions. Course Contents Micro level manpower planning and labour market analysis. 1992. Potentials appraisal and career development: HRD Climate. : Career Theory Handbook. Boston.Heinemann. M. Dale. A. R. PWS-Kent. The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course. R and Mabey.

L. Special problems in counseling. Question No. Assessing client’s problems. 2 nd ed. A. Selection counseling strategies and interventions – changing behaviour through counseling.. Maclennan. All Questions will carry equal marks. In all. 1996.S. 1980. developing and terminating a counseling relationship and follow up counselor’s attitude and skills of counseling. 5. Aldershot. Moursund. London and New York. Munro. 4. 3. : The Process of Counselling and Therapy. Objectives: To develop basic skills among students to independently handle a wide range of employee counseling and performance counseling. and Hackney. Suggested Reading 1. C. Methuen. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. Nigel : Counselling for Managers. the students would be required to attempt five questions. Counselling process – beginning. New Jersey ..HRM – 401: Counselling Skills for Managers Max. : The Professional Counsellor’s Process Guide Helping. 1987.. comprising of seven short answer type questions. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course.The examiner will set eight questions in all. 1990. J. Englewood Cliffs. cooping with occupational stress in the organizations. H. . 2. Reddy. Michael : Counselling at Work British Psychological Cociety and Methuen. 1987. etc. Application of counseling to organizational situations with a focus on performance counseling. Cormenr. Englewood Cliffs. New Jersey. Prentice Hall Inc.1. Grover. Prentice Hall Inc. Course Contents Emergence and growth of counseling services: Approaches to counelling.. shall be compulsory. : Counselling : A Skills Approach.

Labour Judiciary. . Bombay. Oxford & IBH New Delhi. 4. shall be compulsory. New Delhi. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. Course contents Emergence and objective of labour laws and their socio-economic environment. their working and implications for management . 1 and 2 NM Tripathi. Malhotra. 8. Vol. Question No. The economy and the industry. 7.The examiner will set eight questions in all. Suri RK. union workmen. 5.1. the students would be required to attempt five questions. 2001. The course aims to provide an understanding. Eastern Book Lucknow. 1995. 2. Chhabra TN. 1995. payment of wages. All Questions will carry equal marks. Kapoor ND. Eastern Law Company. 6. Handbook of Industrial Law. Redressal of Labour Grievances. Chand and Sons Sultan. Industrial Dispute Act 1947 Vol. 1994. I & II NM Tripathi. 1994.laws relating to workmen’s compensation. comprising of seven short answer type questions. University Press New Delhi.. 1994. laws relating to industrial disputes. 9. In all. Bombay 1985. Vikas. Claims and disputes. Ghaiye BR Law and Procedure of Department Enquiry in Private and Public Sector. 3. Adjudication and Industrial Justice. social security laws. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. Objectives Understanding of the legal framework is important for the efficient decision making relating to human resource management and industrial relations. S. 1995. Suggested readings 1. Saini. Seth D.HRM 402: LEGAL FRAMEWORK GOVERNING HUMAN RELATIONS Max. Saini Debi. interpretations of labour laws. wages and bonus laws – the law of minimum wages. Srivastava SC “Industrial Relations and labour Law”.L. laws relating to working conditions – the laws relating to factories. trade unions. “Mercantile Law” New Delhi. Debi S. D. “Industrial Relation” Dhanpat Rai. O.P. Malik P. Oxford. employees state insurance. application and interpretation of the various labour laws and their implications for industrial relations and labour issues. the Law of Industrial Disputes. Lucknow.

Training aids. In all. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. and to enable the course students to manage the Training systems and processes. . Aldershot. Century London. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. Pepper. 7. 5. ” Management Training for Development” Excel Publication. Instructional objectives and lesson planning. 3. 1988. 2. Objectives The purpose of this paper is to provide and in-depth understanding the role of Training in the HRD.1. P. New Delhi. I. Aldershot Gorwer. 1984. Lynton. Buckley R & Caple. comprising of seven short answer type questions. 2 nd ed. the students would be required to attempt five questions. Rae. Training methods and techniques. Allan D. 1986. R. 3 rd ed. The Theory & Practice of Training. 6. Training and development in India. 1995. role responsibilities and challenges to training manager organization and management of training function. 1990. Vol-II.HRM 403 : MANAGEMENT TRAINING AND DEVELOPMENT Max. 1992. L. Managing the Training and Development Function. Vistaar. Training climate and pedagogy. The Fifth Discipline. Reid. All Questions will carry equal marks. learning process. How to measure Training Effectiveness. shall be compulsory. IPM. Training needs assessment and action research. 8. Sahu RK. Aldershot. London. training Interventions: Managing Employee Development. Vol. Roger ed. M A etc. 4. Gower. Training for Development. Improving Training Effectiveness.The examiner will set eight questions in all. Jim. Pareek. Senge. Course contents Training Process – an overview. The art and practice of the learning organization. Training communication: Training evaluation. Kogan & Page. 1992. Beunet. U. Suggested readings 1. Question No. London.

OD skills. Vision. 1980. Shri Ram Center for Industrial Relations.1.. De Nitish. London. Abad. 1992. W H. Prentice Hall Inc. Sage. D R. approaches to problem diagnosis. Practice and research 3 rd ed. Harvey. New Delhi. and Brown. 2. Internal and External Consultant. All Questions will carry equal marks. 8. New York. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. 7. General OD competencies.The examiner will set eight questions in all.and overview. and cummings. F E. 1985. An Experiential Approach to Organization Development. Ahmad etc. Ethics of OD professional. . consultants and Consulting styles. Alternative designs of Human Organizations. Suggested readings 1. T G. Development and Change. French. Prentice hall of India. Ch. shall be compulsory. Future of OD. In all. team. and Bell. Organizations. French. Singh Kavita. some major Techniques of planned change. P. “Organizational change & Development” EB. designing interventions-interpersonal. Course contents Organizational change. Huse.HRM 404 : ORGANIZATIONAL CHANGE AND INTERVENTION STRATEGIES Max. 4. 6. New Delhi. comprising of seven short answer type questions. Objectives The objective of this paper is to make the students learn about the organizational change and prepare them as change facilitators using the knowledge and techniques of behavioral science. 1990. organization Development theory. West. intergroup and system. New Delhi. New Delhi. W L. D F. etc. Developing Effective organization. Dharani Sinha. 1991. etc. 3 rd ed. 5. Unive Book Stall. Steps in OD. 1990. the students would be required to attempt five questions. 3. Excellence of management by chief executives. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. Question No. Evaluation of OD. Organizations Development. 1988. Jersey.

Pareek. Rao. New Delhi. comprising of seven short answer type questions. 9. “Human Resource Development” HPH. & Sinha Dharni P. Gupta Santosh & Deep Sachin Gupta. New Delhi. . Rawat. 12. Kundala Sarinivas R. All Questions will carry equal marks. Kaushal H. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course.. “HRD” Sultan Publication.HRM 405: HUMAN RESOURCE DEVELOPMENT: STRATEGIES AND SYSTEMS Max. Dayal. Successful Application of HRD. “Human Resource Development” McMillan. TATA McGraw Hill. shall be compulsory. 1996. challenges. HRD climate and practices in India.The examiner will set eight questions in all. Staffing HRD function.. 1991. 1988. In all. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. 1993. HRD for workers. Dayal Ishwar. TV etc. goals. Tata McGraw hill. HRD intervention. 6. 2. Maheshwari. Objectives The purpose of this paper is to facilitate and understanding of the concepts methods and strategies for HRD Course contents Field of HRD . the students would be required to attempt five questions. 1992. 1995. DN HRD: The Indian Experience. Silver. “Human Resource Development” Publications. B L. HRD system design principles. 4. 8. U. New Delhi. Tripathi RC. Management of Change Through HRD.Global Challanges & Strategies in 2000 AD ISTD. Kohli. Uddesh & Sinha. 3. Designing HRD Systems. HRD approaches for coping with organizational changes.Concepts. 7. 1991. Suggested readings 1. Concept. 10. New Delhi. New Delhi. etc. Question No. New concepts. alternative Approaches & Strategies of Human Resource Development. HRD . 5. 11. Subbarao P.. New Delhi. Managing Transactions: The HRD Response. “Human Resource Development & Management” PHI. India. Developing HR strategies. Jaipur. Ishwar. Design & administration of select HRD systems.1. Dharni P.

Paul.1. Structural evolution of global organizations. 4. Wadsworth. Sage. St. Irwin. 5. Cross cultural communication and negotiation. Marks: 100 External: 70 internal : 30 Time :3 Hours Note :. John Wiley. 6. Dowling. J. Objectives: The objective of this course is to develop a diagnostic and conceptual undertaking of the cultural and related bheavioural variables in the Human Resource Management of global organisations. London. 2 nd edition.. In all. West Publishing. R. 2.HRM – 406: Global Human Resource Management Max. The list of cases and specific references including recent articles will be announced in the class at the time launching of the course. 2001. . Human Resource management in global organizations. Cross cultural leadership. etc. M. S. California.The examiner will set eight questions in all. comprising of seven short answer type questions. source criteria for international assignment. : Comparative and Multinational Managements. : International Dimensions of Human Resource Management. Chicago. All Questions will carry equal marks. : Transnational Management: Text. Suggested Reading 1. Compensation and appraisal system. motivation and decision making. selection. Course Contents Human and cultural variables in global organizations. 1995. Mead. G. S. : International Management : Cross Cultural Dimensions. J. the students would be required to attempt five questions. Adler. Hofstede. Marcis. 3. P. 7. Question No. Kent pub. 1991. Boston. N. 2 nd ed. Exercises and Readings. 1994. Cases and Readings in Cross Border Management. C and Ghoshal. Blackwell. Bartlett. S. : Cultures Consequence: International Difference in Work Related Values. . Cultures in organisatiosn and Hofstede’s study. 1994. D and Puffer. 1986. : International Dimensions of Organizational Behaviour. Cambridge. New York. 1994. shall be compulsory. Ronen. : Management International: Cases..

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