lN1kOuuc1lON to NIkL

W LsLŦ ln 1960 ln CregonŦ
W Iounder Ŵ 9ll knlgL and 8owerman
W -lke as gone Lroug many cange
W SLarLed small and now as covered Le uŦSŦ
and lnLernaLlonal markeL
lN1kOuuc1lON contdŧ
W N|ke ƹ W|nged Goddess of V|ctoryŦ
W "Greeks say when we go to batt|e and
w|nţ we say |t |s NIkL!"
-lke
W 8ellable
W SporLy
W Successful
,lcael !ordan
Þut N|ke on the map
1984Ŵ198S N|ke saw a decrease |n the|r earn|ngs for the
f|rst t|me ever
Inf|uenced them to make the|r f|rst spec|a|ty basketba||
shoe
S|nce thenţ M|chae| and N|ke together have generated
b||||ons of do||ars |n revenue
"Wor|d Sports nero NoŦ 1"
Iumpman |ogo |s one of the most eas||y recogn|zed
symbo|s throughout the wor|d
MMA ace M|yata becomes N|ke brand ambassador
W !apanese ,lxed ,arLlal
ArLs flgLer kazuyukl
,lyaLa as become
a brand Ambassador
for -lke(2011)Ŧ
98CuuC1 ,lx
W 9roducL ,lx
A producL mlx ls Le seL of all producLs and
lLems LaL a parLlcular seller offers for sale Lo buyers
also known as producL assorLmenLŦ
W 9roducL WldL
lL refers Lo ow many producL llnes Le
company carrlesŦ
98CuuC1 ,lx conLdŧŦ
W 9roducL llne
A producL llne ls a group of producLs LaL are closely
relaLed because Ley perform slmllar funcLlons
W 9roducL lengL
lL refers Lo Le LoLal number of lLems ln lLs producL mlxŦ
W 9roducL depL
lL refers Lo ow many producLs are offered of eac
producL llneŦ
Þroduct M|x
Iootwear
Appare| Lqu|pment
Nat|ona| 1eam
Gear
C|ub ear
Studs for
ŴStr|ker
ŴM|d f|e|ders
ŴDefenders
Ŵneadwear
Ŵ1ops]Þo|o
ŴIersey
ŴIackets
ŴShorts
ŴShocks
Ŵ8a||
Ŵ8ags
ŴWatches
Iersey for
Ŵ8raz||
ŴLng|andţ etcŦ
C|ub Ierseys ||ke
ŴMan Uţ
Ŵkea| Madr|dţ etc

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