Business Plan

IN THE NAME OF ALLAH MOST MERCIFUL MOST BENEFICAL

Management Sciences Department At National University of Modern Languages and Sciences Islamabad, Pakistan Group Members: Roll. No

NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT

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Business Plan

Abstract
All praises to almighty Allah who gave me courage, knowledge and determination to accomplish my tasks. We have studied various courses in this program but no one provided us opportunity to practical implementation of these courses. It is a task through which the student get knowledge of creating a business plan and what actually being done in the market and apply the knowledge that they gained through books. The main objective of writing this business plan is to create a new business which helps to maintain the new challenges that we face in practical business life. It is very informative and innovative through this students get a chance to observe and analyze the market as well as whole management process e.g controlling, leading, organizing and managing a new business. This will be unique experience to critically analyze circumstances,

opportunities and factors affecting the business life. It provides a guideline to start a new business. In this business plan, we able to know how to utilize the resources and howto manage customers. This opportunity provides us experience of direct public response and behavior towards newly entered business man. The purpose of this plan is to evaluate the performance of ours and give concrete recommendations for further improvements. The problem that we face during a business plan is brainstorming that provide us many innovative ideas but the main limitation to implement these ideas is our budget. We managed our budget in this way that is convenient and affordable for each group member. At the end, I would like to say thanks to all of my group members who helped me during writing business plan and in the documentation.
NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 2

Friends who remained the source of encouragement throughout.Business Plan Acknowledgements “I dedicate the project to my teachers.And I also dedicate it to flood affected people At the last I am very humbly raising my hands to pray for success in worlds.” NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 3 . good health and long life of my parents and teachers whose encouragement and prayers enable me to complete my studies.

1.12 3.4 Keys to Success 3.2. Market Segmentation 4. Why we are Different from Others? 13 Financing 13 13 3.3. Conclusion 11. Competition 18 18 19 18 16 6.Sales Promotions 16 6. Mission 9 9 10 2.4.Executive Summary 2. Objectives 2. Income Statement (Estimated)22 9.1. Balance Sheet 10.1.2.1. How we assure our profit? 3.3. Operational/Management Plan 20 9.Business Plan Table of Content 1. Marketing Strategies 15 4. References 24 24 23 NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 4 .2.2. Target marketing: 16 5.1. Pricing Strategy 7. Introduction 7 8 2. Symbolism of bangles 8. Financial Components 21 9. Competitive Analysis 6. Business Description 11. Product 14 4. 3.

Appendix 25 BUSINESS PLAN ON BANGLES NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 5 .Business Plan 12.

Business Plan NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 6 .

They are usually worn in pairs by women. teenage. They are circular in shape.Business Plan 1. The designs range from simple to intricate handmade designs. They are made of numerous precious as well as non-precious materials such as gold. often studded with precious and semi-precious stones such as diamonds. glass. NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 7 . tend to make a tinny sound when jingled. as it is a strong traditional belief that it is inauspicious leaving their hands bare. Inexpensive bangles made from plastic are slowly replacing those made by glass. one or more on each arm. plastic. it is not only cheaper than usual gold bangles. unlike bracelets are not flexible. and all associated designs are done onto it. but becoming popular day by day because of variety of designs. The imitation jewelry. especially in subcontinent. and. silver. ferrous metals.The tradition of wearing glass bangles also engulfed the young. gems and pearls. where pure gold strip is thermo-mechanically fixed on bronze base. platinum. etc.INTRODUCTION Think of eastern jewelry and the first thing that comes to mind is bangles. wood. A newly invented Bangles are now running very successfully all over subcontinent namely Bengali Bangle. Mostly women prefer wearing either gold or glass bangles or combination of both. and unmarried women. but the ones made of glass are still preferred at traditional occasions such as marriages and on festivals. Bangles are part of traditional jewelry. Sets of expensive bangles made of gold and silver make a jingling sound.Bangles are traditional ornaments worn by all women.

We will also tell you about bangle color meanings. wood. Our product is usually inexpensive every one can purchase easily. Pakistan. We are providing bangles with best quality & standard in different size and stuff. This may vary anything from glass to jade to metal to lac and even rubber or plastic. Bangles are one of those things that attract peoples more and more and with the passage of time peoples want unique and different styles according to fashion. It will provide the combination of excellent quality at value pricing with special discount and good atmosphere. and plasticbangles and also providing bangles: a solid cylinder type. Executive Summary Fashion jewelry bangle is owned by some students and the area we have selected is Kayabane-Sir Syed. cylindrical spring opening/closing type. We are offering glass. NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 8 . That will help you at the time of getting special gift. Our bangles include combination of materials and decoration to give you truly impeccable styles of bangles. 2. Hyderabad also has a historic market for bangles.Business Plan Glass bangles are mostly produced in the old Indian city of Firozabad in North India. Multi colors are available with reasonable price. and a split. ferrous metals. In Pakistan glass bangles are produced mainly in Hyderabad. Primary distinguishing factor for these is the material that is used to make the bangles.

The initial cost is significantly less than many start-ups these days. There will beaverage inventory on hand so as to meet the requirement of that area and to take advantage of price drops.000 average monthly sales by the end of year.500 monthly sales and Rs 2. • To develop top-rated relationships with customers.Business Plan Another factor that adds to the price of the bangles is the artifacts or the work done further on the metal. • To achieve profit margins over 10-15%. For the purpose of this pro-forma plan. This includes embroidery or small glass pieces or paintings or even small hangings that are attached to the bangles. 2. NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 9 . when and if they should occur.Objectives • To establish the market presence needed to support marketing and sales goals and to attract customers. Bangles made from lac are one of the oldest ones and among the brittle category too The Fashion jewelry bangles financial picture is quite promising. • Satisfaction and positive feed back of customer • Increase no of outlets in local areas • To reach Rs 1.1. the capital expenditures of facilities and equipment are financed. The rareness of a color and its unique value also increase the value.

eager to serve and ready to educate. • Pricing effectively with respect to the quality and customer value proposition. Mission Fashion Jewelry Bangles is committed to providing the highest quality. convenient access. 2.Business Plan 2. • The greatest locations .2. • • The friendliest environment. Product quality and material that NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 10 . Keys to Success The keys to success in this business are as follows: • Primary distinguishing factor for these is the material that is used to make the bangles. and wellness products at low price.visibility. • Promoting a productto all community.3. Our staff is friendly. And we deliver high quality product at reasonable prices.

profitable start-up with future forecasted growth as we meet the demands of the community. small sized business. this plan describes a healthy company with good growth prospects. 3. It is based on providing consistent levels of service and quality products. In all. The idea behind the business is to provide quality. Which start as a simple sole proprietorship. We choose this sector because the limitations are far away here and Eid event also give raise to our business. looking to manage its orderly growth in the near future. unique and stylish product to the public in a friendly environment. and the values of NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 11 . The founders of the Fashion Jewelry Bangles are six friends which focus on different issues of the business.Business Plan This business plan calls for an exciting. BUSINESS DESCRIPTION Our business is about bangles and industry is about bangles. Fashion Jewelry Bangle is a single unit. owned by its founders.

to 11:00 NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 12 . but we believe this will be achieved by offering high-quality service and extremely fair. Most important to us is our financial success. friendly environment. Our customers are many of the young girls and students and for all ladies.m. Fashion Jewelry Bangle offers high quality product to a growing community. All of us must provide a high level of customer satisfaction and maintain high standards and different design and different varieties of bangles of each category. At start up we will be open for 2:00 p. Service and fairness are important to all who work at Fashion Jewelry Bangles.Business Plan Quality. We are offering a product of different varieties in beautiful colors. It has a fixed place and outlets for selling the product and services. So that we cover all women without any class discrimination. We decide to sell our products according to choice of people. so our competitors can’t meet us.

1. and if forecast and financial analysis can justify the increased costs. We will consider opening earlier and serving to their customers if there is a demand.m. Monday – Wednesday. Why we are different from others? • Quality • Customer Dealing • Healthy environment • Reasonable prices 3.000. Financing Initial financing is provided by partners.2.Business Plan p. An agreement was done between NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 13 . which was for the booking of stall Rs.

Another assurance is of our well organized business structure with skilled employees and workers.2. How we assure our profit? Assuring our profit is based on our survey which we had done in different ladies market and weekly markets couple of days ago. 3.Business Plan Executives (CEOs). NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 14 . We are students but still we carried the burden of finance.

cylindrical spring opening/closing type of bangles NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 15 . Plan Glass bangles Embroidery or small glass pieces bangles Painting bangles Small hangings that are attached to bangles Wood bangles Ferrous metals bangles Plastic bangles A solid cylinder type of bangles Split.Business Plan 3. Product We want to focus only on selling a quality product. Because ladies always rely on quality and standard products. Product Description Fashion Jewelry Bangle’s main products are.3.1. 3. Fashion Jewelry Bangles promote the traditional culture and enhance their life style.3.

1. Marketing Strategies 4. Market Segmentation Divide a market into a smaller group of ladies buyers with distinct needs. 4. 4.2.1. gender etc. Our product is useful and attractive for every age of women. Fashion Jewelry Bangles target market is school. Target marketing Through market segments the firm evaluate the various segments and decide how many and which segments the firm can best.1. Demographic segmentation for Fashion Jewelry Bangles is quality and satisfaction for every female.2. university and working women. college’s girls. because ladies of different age in sub-continent are very curious to take jewelries and bangles on Eid event. NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 16 . everyday every age.1. In other words Fashion Jewelry Bangles are targeting all females without any age discrimination. Demographic segmentation Dividing a market into groups based demographic variables such as age. Cultural Segmentation On the basis of cultural segmentation we offer bangles for Eid event.Business Plan 4. 4.

we will need to advertise and promote about Fashion Jewelry Bangles through electronic media. facebook and through mobile SMS. 5.1. Marketing positioning Fashion Jewelry Bangles hold strong reputation for high quality product.g. They aimed to satisfy consumers' demands.Business Plan 4.2. better and more profitably than their competitors. Sales Promotions In order to support our sale promotion program. NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 17 . internet e.

2. COMPETITIVE ANALYIS 6. But in their weaknesses department they do have poor management. quality product and as follow: Fashion Jewelry Bangles has several advantages over its leading competitors:  Unique combination of colors. Pricing Strategy We provide a customer with a quality product at a competitive price and offer the customer with a more convenient method for obtaining their desired product. Competition The competitive analysis of our competitors is that they do have better source of funding. more interaction with people.1.  Supply Discounts  Community Benefit  Quality Product 6. NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 18 .  We expect a high degree of passion with friendly staff that reflects the Fashion Jewelry Bangle’s youthful and energetic culture.Business Plan 6.

No longer are bangles just made in a circular shape with glass. white metal or gold. and glass among other things are used extensively to make bangles. beautiful. plastic. or diamonds. bangles are made from various materials and can be found in many shapes such as round. In whole world and especially in subcontinent. Symbolism of Bangles Bangles are a type of ornament worn by women in subcontinent. bangles come in various colors and are symbols of matrimony. Today. Also called Kangan or Chudi in subcontinent. It has religious significance for Sikhs. But in other regions such as the Arabian Peninsula and South Asia. ferrous metals. However. NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 19 . silver. oval etc. tradition demands that women of subcontinent wear gold and glass bangles or only gold or glass bangles. wood. A single bangle worn by woman is called a Kada and Kada is a circular shaped bangle and is made from iron. Gold bangles studded with semi-precious gems. Generally. a single bangle is adorned by women across the world in various variations such as bracelet. bangles have been evolved into a wide range and each is used for different occasions. rectangular. one on both arms. Worn in pairs. bangles are colorful. rubber. Gold. have become a highly popular in their various designs and forms. pearls or just plain gold bangles with pretty designs are popular with women in India. The range of these bangles can range from downright simple to extremely intricate. and enhance the beauty of women who wear them. bangles are very popular and with growing fashion trends.Business Plan 7.

1 2 3 4 5 6 7 8 9 10 Bangle Color Red Blue Purple Green Yellow Orange White Black Silver Gold Meaning Energy Tranquility/Wisdom Independence Luck/Married Status Happiness Success New Beginnings Power Strength Fortune NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 20 . designer bangles are even sold in malls.Business Plan Firozabad in Uttar Pradesh. In Pakistan. Here’s a look at what the various colors mean. glass bangles come from Hyderabad (Pakistan). Hyderabad. But the real deal is the glass bangles…a pious symbol of matrimony. India is the single largest producer of glass bangles. capital of Andhra Pradesh State. jewelry shops. also has a historic bangle market called Laad Bazar. but the new trendy bangles are more versatile than ever before. Bangles have been a part of the Indian culture for many centuries. Available just bout anywhere. No.

Business Plan 8.Sales Saima. OPERATIONAL/MANAGEMENT PLAN Fashion Jewelry Bangles management team is led by Waseem Murtaza Hussain. which is a small business and will be relatively flat one. Saud.General and Administrative function. Marrium.Marketing Naila – Finance NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 21 . Our team is based on responsibilities and mutual respects. • • • • Waseem . since the majority of personnel are involved in sales and marketing and there will be a relatively low headcount in production due to nature of product. Alvina. There are two functioning groups within thisbusiness such asSales and Marketing. Group has an environment and structure that encourages productivity and respect for customers and fellows. Over all group will have six members and all can do full time job.

Business Plan 9. NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 22 . FINANCIAL COMPONENTS To arrive at the average 3 days fixed costs. divided into the fixed costs of operation. the calculated fixed costs for by using the average price per unit. which concludes that we will need to sell at least the number of units shown in the following chart to reach break-even within three days. less the average cost per unit.

Income Statement (Estimated) Fashion Jewelry Bangles Income Statement For The Period of _________ Expected Sales Less Cost of Goods sold 000 Gross Profit: Less: Operating Expenses NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Rs.5.Business Plan 9.5.1. Rs.10. 000 Rs. 000 Page 23 .

000 9.2. 000 Rs.000 Expenses 5. Cash 6.000Capital 5.000 Reserves4. 000 RS2.1. LIABILITIES Rs.000 NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 24 . Balance sheet Fashion Jewelry Bangles Balance Sheet As on---------------ASSESTS Rs.Business Plan General expenses Operating income Less other expenses Rent expense Net income RS.4.000 Rs 2.

It is very helpful to get a lot of information about market situation and different business trend. This project is very helpful to identify the customer needs wants and demands. REFERENCES  Sunday market. Jinnah supper. CONCLUSION 1stof all thanks to ALLAH this project has been completed.google. We havelearned a lot of about different scenario of market 11.Business Plan 10.com Page 25 NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT . commercial market  www. We have really enjoyed this project.

No 1 2 Products Plan glass bangles Embroidery or small glass pieces bangles Painting bangles Small hangings that are attached to bangles Per unit sale price 35 90 3 4 80 120 NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 26 .Business Plan  entrepreneur magazines 12. APPENDIX Pricing S.

Business Plan 5 6 7 8 Wood bangles Ferrous metals bangles Plastic bangles Split. cylindrical spring opening/closing type of bangles 125 135 60 95 NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 27 .

Business Plan NATIONAL UNIVERSITY OF MODERN LANGUAGES MANAGEMENT SCIENCES DEPARTMENT Page 28 .

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