EFFECTIVE COMMUNICATION

WHAT IS COMMUNICATION?
IS THE PROCESS OF EXPRESSING ONE’S IDEAS AND FEELINGS THROUGH WORDS & BODY LANGUAGE FOR SOME PURPOSE. IS A TWO-WAY PROCESS IN WHICH THERE IS AN EXCHANGE & PROGRESSION OF IDEAS TOWARDS A MUTUALLY ACCEPTED DIRECTION OR GOAL.

WHY IS COMMUNICATION NECESSARY?
 LEADS TO GREATER EFFECTIVENESS  KEEPS PEOPLE INFORMED & INVOLVED  INCREASES MOTIVATION & COMMITMENT  MAKES FOR BETTER RELATIONSHIPS  IMPROVES PERFORMANCE & JOB SATISFACTION

ELEMENTS OF COMMUNICATION
 SENDER/ ENCODER/ SPEAKER  MESSAGE  MEDIUM  RECEIVER/ DECODER/ LISTENER  FEEDBACK

METHODS OF COMMUNICATION
SPOKEN WORD WRITTEN WORD SYMBOLIC GESTURES MULTIMEDIA VISUAL IMAGES

ORAL COMMUNICATION
MERITS  SAVES TIME  MORE PERSUASIVE  IMMEDIATE FEEDBACK DEMERITS • NEED FOR SHORT MESSAGES • SHORT RETENTION • NO LEGAL VALIDITY

WRITTEN COMMUNICATION
MERITS ACCURATE & PRECISE REPEATED REFERENCE POSSIBLE PERMANENT RECORD WIDE ACCESS LEGAL VALIDITY

WRITTEN COMMUNICATION
DEMERITS • TIME CONSUMING • QUICK CLARIFICATIONS NOT POSSIBLE • MAY INVOLVE MANY PEOPLE LENGTHY

SYMBOLIC GESTURES
MERITS HELP TO BETTER COMMUNICATION IMMEDIATE FEEDBACK DEMERITS o DIFFICULT IN LARGE GATHERINGS o INEFFECTIVE IF LISTENER INATTENTIVE o CULTURAL DIFFERENCES MISUNDERSTANDINGS

AUDIO-VISUAL COMMUNICATION
MERITS  BETTER RECALL  USEFUL IN MASS COMMUNICATION  HOLDS AUDIENCE ATTENTION DEMERITS • CAN BE DISTRACTING • MESSAGE MAY BE LOST OR MISUNDERSTOOD

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