IN MINUTES

Black Friday: Nov. 25, 2011

News and events — visually

Growth in unique visitors, by percent
9%

Results are among the top four most visited retail properties on Black Friday. Excludes auction sites (e.g. eBay). Black Friday 2010 vs. Black Friday 2009 TARGET BEST BUY SITES WAL-MART AMAZON 1% SITES -1%

25%

$434 M

Although shopping, -store retail mostly for in g is increasingly pin online shop refuge ming the beco ferring of those pre the to avoid crowds and long lines.

$531 M

$534 M

$306 Million

% URPM9009 F O 2
’09 ’10

ay Cyber Mond l online sateesfor the rm

g A marketin ediately imm Monday lack Friday, following B mpanies to co created by ple to shop eo persuade p online.

n $486 Millio $608 M

Black Friday onlineBsakles ay is kno lac Frid

$595 M

$648 M

$733 M

$846 M

$887 M
’08

ame o Philade lphia, w riginated in here it was us orig ed and dis to describe th inally ru e vehicle ptive pedestr heavy ian and traffic w hich wo on the day aft er Than uld occur Use of ksgivin the g. 1966 an term started d began before use out t side Ph o see broader iladelp 1975. L hia aro ater, an und alterna nation tiv began t o be off e expla“Black ere Fr point a iday” indicate d: That tw st turn a p hich retailers he rofit, or b black.” are “in egin to the

The beg in of Black ning Friday The day ’s n

$10.66 B

2009 Black Friday retail sales

ksgiving Black Friday is the day following Than the y Day in the United States, traditionall on. g seas beginning of the Christmas shoppin s Many retailers have huge sales. It ha generally been the busiest shopping day of the year for much of the past decade. n w

BLACK FRIDAY

Up 0.5% from 2008

$10.69 B

2010 Black Friday retail sales
Up 0.3% from 2008

s, In earlier year ck Friday was Bla e not actually th opping busiest sh . In day of the year period from the 1993 through e, pl 2001, for exam iday Black Fr fth ranked from fi e to tenth on th list of busiest , shopping days y the Saturda with as before Christm ng usually taki first place.

2005

’06

’07

’09

Dangers of shopping
• A man in Roanoke, Va., shopping at Best Buy was recorded on video assaulting another shopper.
Sources: ShopperTrak; ComScore; Wikipedia

2005

’06

’07

’08

• At a store outside Columbus, Ohio, several employees were pinned against stacks of merchandise while customers rushed in.

• In 2008, a crowd of approximately 2,000 shoppers in Valley Stream, N.Y., waited outside the local Wal-Mart. When the doors were unlocked, the crowd broke the door

down and trampled a 34-year-old employee to death. • A man in Buffalo, N.Y., was trampled at a Target store in 2010.
SUSAN BATSFORD, GRAPHICS EDITOR, TWITTER @SBATS1; INFOGRAPHIC BY TARA CORRAN/QMI AGENCY