University of Pune

Revised Syllabus for Master of Business Administration (M.B.A) M.B.A. Part I (First Year) Revised from June 2008-09. M.B.A. Part II (Second Year) Revised from June 2009-10. (I) Introduction The name of the course shall be Master of Business Administration (M.B.A.) (II) Objectives The basic objectives of an M.B.A. course are1. To provide the country a steady stream of competent young men and women with necessary knowledge, skills, values and attitudes to occupy positions of management and administration in business, industry, public system and the government. 2. To impart the students latest and relevant knowledge from the field of management theory and practice. 3. To provide opportunities to the students for developing necessary managerial skills. 4. To impart/ develop the right kind of values and attitude to function effectively in managerial/ administrative positions. (III) Eligibility for Admission Students possessing following qualifications are eligible for admission to MBA course(a) A Bachelor’s Degree in any faculty of any statutory University with 45% or more marks(40% or more marks for students belonging to SC, ST/DT, NT,OBC, SBC for Maharashtra State Only), Or A masters Degree in any faculty of any statutory University with 45% or more marks(40% or more marks for students belonging to SC, ST/DT, NT,OBC, SBC for Maharashtra State Only), (b) Must have completed selection procedure as prescribed by the competent authority from time to time.

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Course Structure for Master’s Degree Course in Business Administration SEMESTER-I Course Code L 101 Organizational Behavior & Principles & Practices of Management 102 103 104 Management Accounting Managerial Economics Statistical & Quantitative Methods 105 106 107 108 Legal Aspects of Business Basics of Marketing Information Technology Managerial Communication External External Internal Internal SEMESTER-II Course Code L 201 202 203 204 Marketing Management Financial Management Human Resource Management Manufacturing & Operations Management 205 Materials & Logistics Management 206 Management Information External 60 15 100 External 60 15 100 External External External External 60 60 60 60 T 15 15 15 15 100 100 100 100 Subject Title Examination Periods Marks 60 60 30 30 15 15 8 8 100 100 50 50 External External External 60 60 60 15 15 15 100 100 100 External 60 T 15 100 Subject Title Examination Periods Marks

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Systems 207 208 Research Methodology Economic Environment of Business & Environmental Management SEMESTER-III Course Code L 301 Business Policy & Strategic Management 302 303 304 305 306 307 308 Management Control Systems Specialization I Specialization II Specialization III Specialization IV Specialization V Project Report External External External External Internal Internal External 60 60 60 60 30 30 15 15 15 15 8 8 100 100 100 100 50 50 100 External 60 T 15 100 Subject Title Examination Periods Marks Internal Internal 30 30 8 8 50 50

SEMESTER-IV

Course Code

Subject Title

Examination

Periods

Marks

L 401 Entrepreneurship Development & project Management 402 International Business Management 403 Current Trends in Management External 60 External 60 External 60

T 15 100

15

100

15

100

3

For internal subjects. Based on the actual training during the vacation.For external evaluation there will be a viva voce at the end of third semester. (V) Practical Training and Project WorkEach student shall have to undergo a practical training for a period of not less than 50 days during the vacation at the end of First Year. the student shall write a project report on the topic selected under the guidance of a faculty and submit two copies of the same to the Director of the institute before 30th September. After every three years. Such viva-voce shall be conducted by a panel of two referees appointed by the University. syllabus will be revised. 3. 2. The project Report shall be assessed both internally (30 marks) and externally (70 marks) . the there shall be at least 30 lectures and 8 lectures for Tutorials/ Seminars/Assignments per semester per course. Passing percentage will be 40% for internal and external evaluation separately. there shall be at least 60 lectures and 15 lectures for Tutorials/ Seminars/Assignments per semester per course.404 405 406 407 408 Specialization VI Specialization VII Specialization VIII Specialization IX Specialization X External Internal Internal External External 60 30 30 60 60 15 08 08 15 15 100 50 50 100 100 Notes:1. (VI) Marks 4 . In case of subjects for University evaluation. (IV) Number of LecturersFor external subjects. “L” Indicates Lecture Periods of 45 Minutes each and “T” Indicates Tutorial Periods of 45 Minutes each. 30% marks are reserved for internal evaluation and 70% marks are reserved for University evaluation.

An individual institute has to select any five of the suggested titles to be offered to their students. 405A.e. Student for the special course under 303B. and 307B.Marketing Management Group B. 306C. Student for the special course under 303C. 5 . Out of these 100 marks 70 marks are reserved for University Evaluation based upon comprehensive written examination and 30 marks are reserved for internal evaluation by the individual Institutes. three should relate to full papers (i. These marks will be considered for the declaration of the results. The papers marked as “Internal” in the Course Structure will be evaluated internally by the individual Institute and such marks will be communicated to the University at the end of each semester. 406C. 407B and 408B only. 407A and 408A only. 304A. carrying 50 marks) (VIII) Rules for specialization Student for the special course under 303A. and 307C.Financial Management Group C. and 307A. 407C and 408C only. (VII) Specialization:In second year. 306B. shall offer 404B.The papers marked as “External” in the course structure will be evaluated by the University and carry 100 marks. a student shall select a special subject. 305B. 305C. 305A. consisting of 10 Unit Courses. shall offer 404C. Out of the five titles selected. from following Functional areas :Group A. 405B. 304C. 406A. 306A.Production and Materials Management Group E-Human Resource Management Group F.e. 405C. shall offer 404A.International Business For each of the above fields of specialization the syllabus includes eight courses for semester III and semester IV separately. carrying 100 marks) and two should relate to internal papers( i. 304B. 406B.Computer Management Group D.

the ratio of marks for internal assessment in relation to external assessment shall be 30:70 (c) The external assessment shall be based upon the external written examination to be held at the end of each semester. 305E. shall offer 404D.Student for the special course under 303D. (b) For each paper meant for University evaluation. 306D. (e) The marks awarded by a teacher in the internal evaluation for the papers marked as “External” in the courses structure shall be immediately communicated to the student. The results of such test 6 . 304F. (d) The project Report and viva shall constitute one head of passing. 407D and 408D only. The Institute should communicate internal marks to the students (f) Reassessment of Internal Marks –in case of those students who have secured less than passing percentage of marks in the internal evaluation for the paper marked as “ External” in the course structure. (a) The internal and external assessment will constitute separate heads of passing and they will be shown separately in the marks sheet. 406D. and 307D. 306F. 306E. 406E. the concerned Institute should administer a separate internal test for these 30 marks in the subsequent semester. shall offer 404E. and 307E. 406F. 405E. Student for the special course under 303E. 305D. and 307F. 407E and 408E only. 304D. (IX) Assessment The final total assessment of the student shall be made in terms of an internal assessment and an external assessment. Student for the special course under 303F. 405F. 405D. 304E. shall offer 404F. 305F. 407F and 408F only.

may be communicated to the University as the Revised Internal marks. In short. If the result of internal test as above results in lower marks should be prevailed. At the time of declaration of the result. (XII) Grading There shall be numerical marketing for each course. and details of marks of internal and external assessment. the dates of the external examination. the courses offered by the student. the dates of the examination. the marks obtained by a student shall be converted into the grades as shown below.B. examination will be held in four semesters. if the student secures the rank amongst the first 10 ranks in the entire examination. showing the name of the Institution. (XIV) Additional Specialization:- 7 .A. The student will be allowed to carry maximum backlog of eight (8) heads of passing from any one or more semesters. (XI) Standard of passing Every student must secure 40% marks in both University Evaluation as well as Internal Evaluation. Grade A+ A B+ B C F Percentage 70 & above 60-70 Less than 70 55-60 Less than 60 50-55 Less than 55 40-50 Less than 50 Below 40 (Grade F stands for failure) (Fraction to be rounded up to next higher integer) (XIII) Transcript for Students Every student shall be given a transcript. The student will not be allowed to appear for the examination unless his attendance is minimum 75%. the date of enrollment in the course. (X) Examinations The M. the rule is higher of the two figures of the marks shall be taken into consideration. The transcript will further indicate the rank.

adjunct and visiting faculty members should be invited to conduct the professional courses.Organizational Behaviour 1.autocratic.B. supportive. Importance. Examination of this University may be allowed to appear for the M. Fundamental Concepts of OB. custodial. Different models of OB . at proportionate fees (57%) of the Tuitions Fees (XV) Teaching Faculty Besides full time faculty members. Scope.A.) Semester I (101) ORGANIZATIONAL BEHAVIOUR & PRINCIPLES & PRACTICE OF MANAGEMENT SECTION I:.e. University Of Pune Syllabus for Master in Business Administration (M. Introduction to Organizational Behaviour: Definition. (d) Diploma of a recognized University/ Board with at least 7 years professional experience related to the given subject. collegial and SOBC.B. (c) Bachelor’s degree of recognized University in any faculty with at least 5 years professional experience related to the given subject. in any other special group only. (4) 8 . or ACS.A. by keeping terms for the third and fourth semester for that special group i.B.A. AICWA. for papers comprising of 800 marks out of a total of 1400 marks. examination again. part-time.A student who has passed the M. (b) Master’s degree of recognized University in any faculty with at least two years professional experience related to the given subject. Visiting faculty should normally satisfy one of the following criteria: (a) Master’s degree of a recognized University in a relevant subject or professional qualifications like ACA.

Nature. Classification of motives . Product. (4) 5. 4. Nature. Motivation: Definition.SelfOrganizing Systems. 7. Conflict Management: Definition. Contribution of Management Thinkers: Taylor. Organizations as Networks .Maslow’s Theory of need hierarchy . Functional. Matrix. Group Dynamics and Team building: Concept of Group & Team. Cases studies on above topics (5) SECTION II: Principles and Practice of Management 1. Leadership: Concept.Transactional Analysis – Ego states – Johari window . Fayol. Nature. Management by objectives b) Organizing . Causes. and Contingency 2. Concept of learning organizations. Work life balance.Morale Indicators. Importance.Primary & Secondary motives. Process of controlling. Motives – Characteristics. Importance. attitude . Attributes of a leader. 6. Elton Mayo 3.Definition and relationship with productivity . New Forms of Organization – Virtual.Development of personality – Attributes of personality. Change management: Concept of change. Importance. Organizational Designs for Change and Innovation Designing Principles for New Forms of Organizations c) Staffing . Importance. Basic concepts of management: Definition – Need and Scope – Different schools of management thought – Behavioural. Control Techniques. technological. economic. d) Directing – Concept.Herzberg's theory. developing (4) (4) (4) (3) (2) (4) (2) (3) (2) (1) (2) 9 . Organizational. Nature. Limitations. Principles. Managing stress. change as a natural process. Importance. e) Controlling . organizational. Scientific. Theories of Motivation . Steps.Concept.Line and Staff Authority. Nature. Geographical. Constructive and Destructive conflict. Theories of Group Formation . Importance. Centralization. Functions of Management – a) Planning – Concept. Personality & Attitudes: Meaning of personality. Customer. Organization Structures. Conflict management. Decentralization. Systems. Interpersonal. Importance of Team building. Traditional vis-à-vis Modern view of conflict – Types of conflict – Intrapersonal. Importance & Causes of change – social. Importance.Types of Network Organizations/Clusters .Concept.Concept.Formal and Informal Groups. 8. Stress management: Definition. Stress as a motivator.Nature and dimensions of attitude – Developing the right attitude (4) 3. Concept of knowledge worker. Morale . Steps. Nature.2. 4. Learning – unlearning.

Organizational Behaviour . Elements of Costs. Leadership Grid. and Process. Case Study: Planning. Leadership. Final Accounts of Sole Traders.Chandran 8. Types of decisions. 9th Ed. 5.K. Accounting Concepts and Conventions. Meaning and Definition of Management Accounting. Importance. (10) 10 . Human Relations & Organizational Behaviour . Principles and Practices of Management . Writing of Journal Entries.Saxena 13. Management Concepts & Practices .Stephen Robbins 2. Branches of Accounting. Classification of Accounts. Meaning of Journal. Nature. Human Behaviour at work .Shejwalkar and Ghanekar 14. Problems in decision making.Sharma 11. Organizational Behaviour .Dwivedi 9. 6. Essentials of Management – Koontz – TMGH 12. Parties or Users interested in Accounting. Basic Accounting terminologies.Davis and Newstorm 3. Organizational Behaviour .S. Secondary Books of Accounting. (14) 4.leaders across the organization.Hannagan (4) (4) (4) 102-MANAGEMENT ACCOUNTING 1. Organizational Behaviour .Uma Sekaran 4. . Books Recommended:1. Organizational Behaviour . Preparation of Trial Balance. Organizational Behaviour. Human Behaviour at Work . Organizational Behaviour . (5) 3.Aswathappa 6.Fred Luthans 5. Distinction between Management Accounting and Financial Accounting. Decision Making. Decision making: Concept. Principles & Practices of Management .R.Keith Davis 7. Meaning and Definition of Accounting. (10) 2.McShane 10.Jit S.

A.Identifying the overheads with cost centre. Nature and Scope of Managerial Economics. Marginal analysis d. (d) Preparation of Cost Sheet. 4. E. Bharati and Dr. (21) Books Recommended:1.Materials purchasing. Cost and Management Accounting . Cost Accounting – Jawaharlal 11. Opportunity Cost. Management Accounting 3rd Ed. Operating and Financial Budgets. Dr. Managerial Economics and decision-making. Kharpas. BEP (b) Budgetary control. Elasticity of demand. (c) Overheads.Inamdar 5. 2. Managerial Decision Making Techniques like (a) Marginal costing – Cost volume profit analysis. Types of elasticity. Double Entry Book Keeping . . Economic Model. Managerial Economics and Microeconomic and Macroeconomics. Introduction to Management Accounting . Principles and Practice of Cost Accounting – Ashish K. Rao 103-MANAGERIAL ECONOMICS 1. P.S.Dr. Apportionment and Absorption – Accounting treatment of Under and Over Absorption. (c) Standard Costing – Materials Cost and Labour cost variances only.B. D. 5. Law of Demand. Mahesh Kulkarni 6. Bhattacharya 8. Management Accounting . f.T.Manmohan & Goyal 3. Market Demand. receiving. Khedkar. Measurement of (8) 11 .B. Flexible Budgets.Khan & Jain 9.Dr.Khan & Jain 10. B. Static and Dynamics. Positive and normative approach b. Definitions of basic concepts: a. Demand Function.Dr.S. Principles of Management Accounting .Grewal 7. Theory & Problems in Management & Cost Accounting . Meaning and Determinants of demand. Definition. A. e.(a) Materials Costs: . items to be excluded while preparing cost sheet. Management Accounting . storing and issuing including pricing of issues.M. (b) Labour Costs and Labour Turnover. Allocation.Horngreen and Sundlem 2. Optimization c. Management Accounting .

Preventions and Control of Monopolies. 8. Cyclical pricing. New Delhi. Measurement of Monopoly Power. Demand forecasting. Price Leadership. Cost estimation. 2. Managerial Economics – G. Economies of scale. Penetration Pricing. McGraw Hill. Methods of cost estimation and cost forecasting. Significance and uses of the elasticity. Monopoly. New Delhi. 4. Mehta. Profit Forecasting. Cost reduction and cost control. 3. Net Present Value. Elasticity of supply. Significance and uses of the concept of elasticity. Problems and Cases. Need for Government Intervention in Markets.elasticity. T M H. 7. Managerial Economics –Joel Dean. Measurement of elasticity. S Chand & Co. Short run and Long Run costs. New Delhi. Managerial Economics – Pearson and Lewis. Methods of investment Appraisal: Discounted Cash flow. New Delhi. 5. Managerial Economics – Mote. Marginal cost pricing. 6. Methods of Demand estimation. New Delhi 5. Costs of production. Internal Rate of Returns. Private costs and Social Costs. T M H. Pricing under various markets including: Perfect Competition. oligopoly. Prentice Hall. Managerial Economics – Varshney and Maheshwari. Price Controls. 7. 6. Law of Variable Proportions. 12 .L. Managerial Economics – D. Pricing Strategies and Methods – Cost plus pricing. Capital Budgeting – steps involved in project evaluation. Monopolistic competition. Salvatore. Forecasting of an established product. Price discrimination. Managerial Economics – Analysis. Prentice Hall. 8. Price Skimming. Law of supply. P. Profit Policy: Break Even analysis. Managerial Economics –H L Ahuja. New Delhi. (8) (6) (6) (8) (8) (4) (8) (4) Books Recommended:1. 9. Transfer pricing. Concept of time value of money.S. Forecasting of a new product. Production Function. USA. Gupta. 3. 4. System of Dual Price. Accounting Costs and Economic costs. New Delhi. Sultan Chand Sons. Sultan Chand and Sons. Paul and Gupta. Support Price. Cartels.

Tables.Binomial. Simple and Multiple Regression (Linear) – Equation and prediction (6) 4. Standard Deviation. Measures of Dispersion – Range. 13 . (6) 3. (6) 5. Measures of Central Tendency – Arithmetic Mean. Mean Deviation. Graphs and Frequency Distribution (6) 2. Probability Distributions . Association of Attributes: Yule’s coefficient & Coefficient of colligation. Correlation – Karl Pearson coefficient & Rank correlation – Partial & Multiple correlation. Probability – Concept.(104) STATISTICAL & QUANTITATIVE METHODS 1. Bayes’ theorem. Coefficient of Variation. Median. Mode. Quartile. Arranging data to convey meaning .

Statistical Methods .Right of Indemnity Holder and Indemnifier 2.Gupta 3.4 Provisions relating to performance and discharge of contract 1.Capacities of Parties 1. Nature and Features .N. 1871 1. Infinite. Queuing Theory . nature . 1872 2.5 Breach of contract .Consideration .Vohra (105) LEGAL ASPECTS OF BUSINESS I.G. Games Theory . Contract Act. Quantitative Techniques Vol.C.Jhamb 5.2x2 zero sum game with dominance . Graphical solution.Meaning. 1 and 2 .1 Contracts of Indemnity . Statistics for Management .L.S. Linear Programming – Formulation.Types of Guarantee .Essential elements of a valid contract 1. The Contract Act. Transportation & Assignment Problems – all methods (6) 7. void agreements 1.Levin and Rubin 4. Statistics and Quantitative Techniques . Markov Chains & simulation techniques.2 Contracts of Guarantee .D. FIFO) (6) 8.Meaning.2 Offer and Acceptance .Meaning and remedies (8) II.Provisions relating to various types of Guarantee 14 . Infinite. Monte Carlo Simulation (6) 9. Statistical and Quantitative Methods – By Ranjit Chitale 2.Decision making under risk (EMV criteria) and Decision making under uncertainty (6) Books Recommended:1.Dhaygude 6.Pure Strategy and Mixed Strategy (6) 10.P.3 Provisions relating to free consent.Poisson and Normal (6) 6.1 Nature and classification of contracts . Quantitative Techniques . Decision Theory .Single Server ( M/M/I . FIFO) and Multi Server (M/M/C .M.

3 Consumer Disputes Redressal Agencies VII. Duties and Liabilities of Agent and Principal . Features and Types of companies 5. Articles of Association and Prospectus 5.3 Share Capital VI.1 Company . trademarks and designs.4 Certifying Authorities 7.Rights and Liabilities . Meaning.1 Conceptual understanding of patents. Types.Essentials of a Contract of Sale Formalities of a Contract of ale 3.2 Negotiation and Types of Endorsements 4. Books Recommended:- (6) (10) (6) (10) (3) 15 . 1930 3.Creation of Agency .Classification of Agents . The Negotiable Instruments Act.1 Negotiable Instruments .Definition.Agent's authority .5 Penalty & Adjudication VIII Patents Act 8. 1986 6. Characteristics.3 Provisions relating to transfer of property or ownership 3.Digital Signature Certificate 7. copyrights.Memorandum of Association.Relationship between Principal and Agent . The Consumer Protection Act.2 Rights of Consumers 6. The Information Technology Act.Meaning .1 Digital Signature . Service . (10) V.2 Incorporation of a company .Holder and holder in Due Course 4.Rights.4 Agency .Termination of Agency (7) III. Goods.Noting and Protest 4.4 Provisions relating to performance of Contract of Sale .Restrictive Trade Practices 6.1 Contract for Sale of Goods .4 Liability of parties on Negotiable Instrument. The Companies Act.2 Provisions relating to conditions and Warranties 3.Meaning of Consumer Dispute.2.2 Electronic Governance 7. 2000 7.1 Definitions of Consumer. Sales of Goods Act. Parties . Complainant.3 Dishonour of Negotiable Instrument .Discharge of surety from his liability 2.Agent and Principal .Rights of Unpaid Seller – Rules as to delivery of goods.Unfair Trade Practices .Meaning.Revocation and Renunciation . IV. Complaint . 1956 5. 1881 4.3 Surety and Co-surety .3 Electronic Records 7.

d) Approaches to Marketing – Product – Production . (12) (6) 16 .Balchandani 2. Business Laws . Business Laws . Selling versus marketing. Bare Text of the relevant Act (106) BASICS OF MARKETING 1.S.Geet and M.S.Avtar Singh 9. b) Goods – Services Continuum.Wechlekar 7.Sen and Mitra 5. Exchange. Consumer Behaviour: Concept.Kapoor 6.M. Company Law . 5 step Buyer decision process. Value.Gulshan Kapoor 4. Product.Patil 3. An Introduction to Mercantile Laws .N.D.N. Concept of Marketing Myopia.1. Business Laws . Business and Commercial Laws . Desire. Demand. Core concepts of marketing – a) Need.M. Want. Introduction to Marketing: Definition & Functions of Marketing.Mulla 8. Business Laws .D. Market c) Customer Satisfaction. e) Holistic Marketing Orientation & Customer Value 2.D. Benefits. Business Laws . Customer Delight. Characteristics of consumer and organizational markets.Sales – Marketing – Societal – Relational.

Need & Benefits. Types . Organization structure for a wide customer orientation. industrial goods and services. Customer Based Organization. Geographic Organization.Ramaswamy and S. Evaluating & Selecting Target Markets. Concept of Target Market and Concept of positioning – Value Proposition & USP. 6. Market segmentation: Definition. Marketing Planning: Contents of Marketing Plan . (6) (10) (8) (8) (4) (4) (2) Books Recommended:1. Economic. Marketing Audit. 5. 6th ed.Stanton 3. Bases for market segmentation of consumer goods. Matrix organization. Significance in the competitive environment. Need and Significance of marketing control. Fundamentals of Marketing . 9. Extended 7Ps for services.Namakumari 5.Srinivas 17 . Effective segmentation criteria. Marketing Environment: Analyzing needs and trends Macro Environment Political . 7.Developing Marketing Plan for variety of goods and services.Philip Kotler and Gary Armstrong 2.R.Functional organization.V.S. Market Evaluation and Controls: Generic Process. Marketing Management – Rajan Saxena 4. Micro Environment – Industry & Competition. 6. Marketing Mix: Definition of each of the Four P's. Components of each P.Indian context . Marketing Management . Social responsibility of marketing organizations. Marketing organization: Concept. Product Focused organization. Analysis for Marketing Planning – Donald Lehmann & Rusell Winer. Case Studies in Marketing . Socio-cultural and Technical Environment – PEST analysis. Niche & Local Marketing. Principles of Marketing 12th Edition . Concept of Market Potential & Market Share 4. 8. Segment.3.

Unix/Linux. Creating a database. Ledger posting.Software . 2. Basic queries. 2.2 Microsoft Excel – Formulas.4 Microsoft Access .Windows. Introduction to Computers: Hardware . Emerging communication technologies ***** (4) 2. Fundamentals of operating system. Graphs. Application Software and Packages .(107) INFORMATION TECHNOLOGY 1. Introduction to World Wide Web Internet operations.3 Microsoft Power Point – Creating effective presentations 2.1 Microsoft Word – Mail merge 2.5 Tally – Journal Entry.Introduction to Embedded Software. Basis statistical formulae. Software Packages 2.Introduction to DBMS concepts.Systems Software. Preparation of Balance Sheet (2) (4) (4) (6) (6) 18 .

forms of communication. PHI. P. 3. Rajaraman. John Wiley and sons.K. 2. 2. Sinha. Techniques of effective communication. Facial Expressions. 4. Books Recommended:1. (2003). Technical (2) (6) 19 . Ram. Introduction to information technology. Observation. Computer Fundamentals.. The Cross Cultural Dimensions of Business Communication.3. HTML – Home page designing for each student using Microsoft FrontPage. Listening & Speaking. Communication Process. Business and social etiquettes. B. Rainer and Potter (2003). techniques of electing response. Importance & objectives . Turban. probing questions. BPB Publications. (2004).Principles of Communication. V. New Age Publications (4) (108) MANAGERIAL COMMUNICATION 1. Barriers of effective communication. Introduction to Information Technology. Postures. Nonverbal communication: Body Language. Note: Chapters 2 and 3 must be conducted as practical with hands on exposure. Gestures. Introduction to managerial communication: Meaning. Managerial speeches: Principles of Effective Speech & Presentations. Foundation of computing. Dress codes. 3. Priti Sinha (2002).

7. & Bovee.Managing the product in Product Life Cycle. Product Mix. Group communication: Importance. 5. Ltd. Excellence in Business Communication. Types and new trends in packaging. organization reports by individual.P. P. Prentice Hall of India Pvt. MBA Semester II (201) MARKETING MANAGEMENT (6) (2) (2) (8) (4) 1. & Branchaw. Goods & Services. (2005).appraisal interviews .Format. Reports: Types of Business Reports . Factors influencing pricing decision . R. L. R. The Essence of Effective Communications. Meetings . McGraw Hill.E. Speech of introduction .P. M. . PRICE: Meaning. 2.Test Marketing a new product – Portfolio analysis. Report by committee. Job application letters . & Flatley. Interview Techniques: Mastering the art of conducting and giving interviews. Interview Letters. Basic Business Communication Skills for Empowering the Internet Generation.Packaging & Labeling . Quotations. Bowman. Dryden Press. Letter of Reference. (2003). Circulars. J. Use of audio visual aids. Books Recommended:1.discipline interviews . Importance. Ludlow.exit interviews. 6. Branding . (8) 2. Setting the price 20 . PRODUCT: Product – Meaning. J. F. Sales letters. (1987). Banking correspondence. Levels of Product. (1998). Product Life Cycle . J. Pricing objectives. Covering Letter. New York.& Non-technical presentations. Circulars & notices. (10) 3.theme speech.Purpose. Bad news and persuading letters. Complaints. 4.speech of thanks occasional speech . NEW PRODUCT DEVELOPMENT. Business Communications: From Process to Product. 5. Adair. Videoconferencing. Chicago. Claims & adjustments. Effective Communication. Tata McGraw Hill Publishing Company Ltd. Placement interviews . Lesikar. G. Collection letter. 3. Memos. Choice of vocabulary. Thill. V. Acknowledgments Executions. (1993). Branding decisions . Introduction to managerial writing: Business letters: Inquiries. Agency correspondence.V. & Panton.Bio-data. minutes.Definition. Orders.Types of new products . paragraph writing. Purpose and Significance. New Delhi.Approaches to pricing – Price & Non-price competition. Pan Mcmillan. coherence and cohesion.group discussions. 4.

Promotional Mix . Process & Physical Evidence 7. (6) 3.Philip Kotler 2. Impact of technology & Internet on Promotion (8) 6.Lilien & Kotler & Moorthy 6. Sales Promotion.Advertising. Personal Selling. Concept of Finance. Financial Planning and Forecasting. (8) 4. Time value of money. Caselets Discussions Books Recommended:1. Fundamentals of Marketing . Capitalization – Under and Over Capitalization.S.Srinivas 7. Capital Structures – Computation of cost of capital. PLACE: Importance. Principles of Marketing 12th Edition . Case study solutions . Marketing Management – Rajan Saxena 9. Structures of the Financial System.Introduction to the various channels of distribution – Designing marketing channels – Introduction to Wholesaling.H. Direct Marketing. Capital Budgeting – Nature and Significance. Scope and Functions of Financial Management.Gandhi (8) (10) (202)-FINANCIAL MANAGEMENT 1. PROMOTION: Concept and role in marketing.V. Leverages – Type and Significance (6) (6) 4. Marketing .R.Philip Kotler and Gary Armstrong 5. Public Relations. Marketing Management . functions of distribution channels . Financial Management – Meaning and Objectives. (8) 5. Extended P’s of Marketing – People. Franchising. 2. Marketing Management . Retailing. Case Studies in Marketing .Kaushal 8.Stanton 3.and managing the price changes. Marketing Models .Namakumari 4.Ramaswamy and S. Finance Functions and other functions. Corporate Finance.Indian context . Trading on Equity. A’s of Financial Management. Impact of technology & Internet on distribution.Discounting and Compounding – Methods of evaluating Capital Expenditure proposals (9) 21 .

Wechlekar 5. Career Planning. Analysis and interpretation of Financial Statements using the techniques of Ratio Analysis and Fund Flow analysis. 6. Financial Management – S. Management of Profits-Dividend Policy.V. (6) Books Recommended:1. Financial Management – Prasanna Chandra 8. 7. Kulkarni (203)-HUMAN RESOURCES MANAGEMENT 1.M. Working Capital Management – Nature of Working Capital Management. Procedural and Legal formalities involved in the payment of dividend-Bonus Shares.M.Succession Planning.C. Financial Management. Financial statements of Corporate organizations. 3.M.Kuchal 6. Human resources Management-Introduction and Importance-Evolution – difference between Personnel Management and HRM. 4.Strategic HRM. Cash Budget.Manpower Estimation-Job analysis-Job Description-Job Specification. Training and Development. Human Resources Planning-Objectives-Importance-HRP Process.5. (9) (9) (9) 8.Inamdar 4. Recruitment-Sources of Recruitment-Selection Process-Placement and Induction-Retention of Employees.role of a HR Manager. Need for working capital – operating cycle.Shrivastava 7.Pandey 2. Introduction to Schedule.Objectives and Needs-Training Process-Methods of Training –Tools and Aids-Evaluation of Training Programs.M. Provisions of Companies Act 1956. 2.P. (6) (8) (8) (2) 22 . Financial Management – S.VI. Financial Management – Khan & Jain 3. estimation of working capital requirement – Management of Cash and Receivables. Financial Management – I. Financial Management & Policy – R. Financial Management – N.

Methods of Manufacturing . Contribution of Henry Ford.Evolution of the factory system . (6) 2.Evolution from manufacturing to operations management . Compensation Management –Concepts and Components-Job EvaluationIncentives and Benefits. Deming. Taguchi. (8) 23 . Process Production -Characteristics of each method (8) 3. 7. Importance and Functions . Crossby. Flow/Continuous Production. multi-location decisions.Installation of facilities – Single location. Facilities Location & Layout – Strategic importance .C. Productivity Management-Concepts-TQM-Kaizen-Quality Circles 8. Human Resources Management – L.Arun Monppa (8) (8) (6) (6) (8) (204) MANUFACTURING AND OPERATIONS MANAGEMENTS 1.P. Principles and Types of Facilities Layout.Factors affecting location & layout . Introduction to Operations Management . Dwiwedi 4.Michael 5.R.Gary Dessler 2. Concepts and Ethics-Different methods of Performance Appraisal. Managing Human Resources . Batch Production. Human Resources Management – Mirza & Zaiyadin 7. Personnel Management – C.Prasad 8. 6.Project / Jobbing.Rating Errors-Competency management. Human Resources Management . Human Resources Management.Ashwathappa 9.B Mamoria 3. Types of Industries – Variety of Businesses – Integration of Manufacturing & Services – Scale of Operations. Retirement/Separation-Superannuation-Voluntary Retirement SchemesResignation-Discharge-Dismissal-Suspension-Layoff.manufacturing systems –quality – mass customization.P. Human Resources Management – Dr.S. 9. Managing Human Resources . Human Resources Management-V.Pardeshi 6. Industrial relations-Grievance Procedure-collective Bargaining-Settlement of Disputes. Books Recommended:1.5. Performance Management System-Definition.Nature.M. Scope.

GOLF. Gap analysis for service quality assessment. Components. Productivity . (10) 7. Operations Management .Methods Study – Flow process chart. SOS (Numericals expected on Basic EOQ.Types of Inventory . Concept of Logistics and Supply Chain Management and evolution to 4PL (6) 2. Operation Characteristics Curves.Work Study .Work Sampling (Numericals expected for Standard Time) (10) 8.Work Measurement .Classification of material . (6) 3. p. Lean Production Systems – TOYOTA system – JIT . FSN.4.EOQ with discounts . n.Mahadevan 3.C.Synthetic Time Standards .KANBAN .Theory of Constraints Books Recommended:1.Objectives. Significance. (Numericals expected for Control Charts).Standard Time .Spare Parts Management – Concept of TPM. EOQ with discounts & ABC) (10) 24 . Introduction: Materials Management . np) Introduction to Six Sigma. The Goal – Eliyahoo Goldaratt (Reference) (4) (205) MATERIALS & LOGISTICS MANAGEMENT 1.Jhamb 7.Network Crashing (Numericals expected for PERT/CPM) 5.ABC Analysis VED. Scope and Objectives .Interface with other functions.Importance and types of maintenance .Allowances .Need of Inventory . Introduction to PERT / CPM .Chase 5.Chary 4. HML. Manufacturing & Operations Management . Scope and Uses . Production & Operations Management . Maintenance Management . Production & Operations Management . Supply Chain Management – Objectives. Logistics . Production & Operations Management .Evolution.L. Operations Management . Sample Inspection. (8) (6) 6. Inspection . Importance.Cent percent Inspection.Costs associated with Inventory .Krajewski 2.Adam & Ebert 6.Basic EOQ Model . Importance and Functions of Production Planning & Control. Flow diagram & Process mapping . The Machine that Changed the World – James Womack (Reference) 8. Statistical Quality Control – Construction & Interpretation of Control Charts – (X-R. c. Components.Elements Performance Rating .Objectives. Inventory . Significance.Maintenance Planning . Trade off Customer Service & Cost.

Dutta 3.L. Logistics & Supply Chain Management – Martin Christopher (8) (5) (206) MANAGEMENT INFORMATION SYSTEMS 1. Purchasing and Materials Management .Principles of Materials Handling system . Purchasing Management . Materials Management .Definition.Models of Decision Making Classical.Types and Topologies of Networks IT enabled services such as Call Centers. Stores – Functions.MIS as an instrument for the organizational change (8) 2. Information. Inventory control & Cost Reduction techniques: Inventory turns ratios Standardization – need and importance. Management Information Systems . Introduction to Materials Management – Arnold 7. Purchasing and Supply Management . Materials & Logistics Management .Global sourcing (8) 6.Forecasting – Overview of quantitative and qualitative methods of forecasting .Advantages over conventional planning (Order Point Method) – Input and output of MRP system .Information as a strategic resource .Purchase Cycle – Negotiation & Bargaining – Vendor relations .Jhamb 6. 8.C. Material Requirement Planning . Information Technology .Purchasing Methods . benefits. Administrative and Herbert Simon's Models . Geographical Information Systems etc. Books Recommended:1.K S Menon 4. Concept of ERP. Organization of stores & Stores layout.Types of information (8) 3. Importance.Material flow in MRP. (5) 7.Use of information for competitive advantage .Gopalkrishnan 5. (Numericals expected on BOM Explosion.Materials Handling Equipments – Safety issues.Master Production Schedule . Stores procedure – documentation.4. (6) 25 . Codification – concept.Dobler and Burt 2. Value Engineering and Value Analysis – concept and process.Attributes of information and its relevance to Decision Making . Management and Decision Making .Responsibilities of Purchase Department .Bill of Materials – BOM Explosion .Need. Purpose and Objectives Contemporary Approaches to MIS . IT Capabilities and their organizational impact -Telecommunication and Networks . Materials Handling . Handbook of Materials Management . estimating Net requirements) (12) 5. MRP II.

Features of a good research design – Exploratory Research Design – concept. types and uses. (8) Emphasis should be given on management oriented problems and cases as compared to technical problems expected from computer science/ computer management students. Characteristics of scientific method . Management Issues in MIS . Management Information Systems . Schulthesis.Managing Global Information Systems (6) (8) (8) (8) 8.Jayant Oke (207)-RESEARCH METHODOLOGY 1. Rajaraman. Laudon and Laudon. Jawadekar.Sadagopan. Management Information Systems . Variable.Executive Information Systems . Applications of MIS in functional areas as well as in the service sector should be covered with the help of minimum 5 case studies.Qualities of a good Hypothesis –Null Hypothesis & Alternative Hypothesis. Tata McGraw Hill 4. Systems Analysis and Design . Foundations of Research: Meaning.Understanding the language of research . Pearson Education Asia 6.Concept. Decision Support Systems . empiricism. Objectives. (5) (4) 26 . Construct.Alternative System Building Approaches . Prentice Hall 5. Management Information Systems. Turban and Aronson. Prentice Hall 8. deductive and inductive theory. Management Information Systems. 7th Edition.Group Decision Support Systems .Data Warehousing and Data Mining 5. Research Design: Concept and Importance in Research . Hypothesis Testing .Rapid Development Tools . Tata McGraw Hill 7.Artificial Intelligence 7.Quality Assurance -Ethical and Social Dimensions . Concept of theory. Research Process 2. Decision Support Systems and Intelligent Systems. Books Recommended:1. Motivation. Definition. Data Base Management Systems . Problem Identification & Formulation – Management Question – Research Question – Investigation Question – Measurement Issues .Prototyping .Expert Systems and Knowledge Based Expert Systems . Tata McGraw Hill 3.Hypothesis . Management Information Systems. Utility.Executive Support Systems .Intellectual Property Rights as related to IT Services / IT Products . Pearson Education Asia 2.4.Systems Development Life Cycle . Analysis and Design of Information Systems.Logic & Importance 3.Information Security and Control .CASE Tools – Object Oriented Systems (Only introduction to these tools & techniques) 6. Davis and Olson. Management Information Systems.

Telephonic Interview. extraneous variable. (5) (2) (2) (2) (3) (3) 9. pie charts. Interpretation of Data and Report Writing . Likert Scales. 3. Sampling Error. Experimental Design: Causal relationships.C. Business Research Methods – Alan Bryman & Emma Bell. Types of Data: Secondary Data .R. Constant Sum Scales. 8. 6. Research Methodology .Quantitative research – Concept of measurement. Personal Interviews. Sample.Donald Cooper & Pamela Schindler. Probability Sample – Simple Random Sample. Treatment. Sample Size. Non Response. Graphic Rating Scales – Ranking Scales – Paired Comparison & Forced Ranking. Sampling: Concepts of Statistical Population. Ordinal. Non Probability Sample – Judgment. bar charts. Quota & Snowballing methods. Systematic Sample. types and uses. 5. Sources. Attitude Scaling Techniques: Concept of Scale – Rating Scales viz. Convenience. Ratio. Observation method. 4. Characteristics. Concept of Independent & Dependent variables.Validity and Reliability. Advantages and disadvantages over secondary data. Bivariate analysis – Cross tabulations and Chi-square test including testing hypothesis of association. Email/Internet survey. Levels of measurement .Kothari (2) 27 .Definition.Layout of a Research Paper Books Recommended:1. replication. Control group. Stratified Random Sample & Multi-stage sampling. concomitant variable. Semantic Differential Scales. Business Research Methods . Qualitative and quantitative research: Qualitative research . TMGH. Determining size of the sample Practical considerations in sampling and sample size. (2) 10. Measurement: Concept of measurement– what is measured? Problems in measurement in management research . 9th edition.Nominal.concept. Merging the two approaches. Interval. 7. Data Analysis: Data Preparation – Univariate analysis (frequency tables. Oxford University Press. percentages). Mail Survey. Primary Data .Descriptive Research Designs .Definition. causality. 2. Characteristics of a good sample. generalization. Sampling Frame. Questionnaire Construction.

Basel II Concept and implications 4. Agricultural Sector – Implications of WTO – Concept & Importance of Commodity market 2. Retail Banking. Banking Sector – Concept & Importance of Core Banking. Industrial Policy Regulations of 1991 leading to Liberalization. Insurance Sector – IRDA. Privatization and Globalization – Emergence of BRIC economies 3.(208)-ECONOMIC ENVIRONMENT OF BUSINESS & ENVIRONMENTAL MANAGEMENT SECTION –I 1. Life and Non Life Insurance (20) 28 .

Environmental Education . Role of Government and Non-Government Agencies & Businesses. L.Concept and Characteristics of strategic management – Defining strategy – Mintzerbg’s 5Ps of strategy – Corporate. 3. 2. 2.Concept Implications of VAT. Ethical and Social Considerations in Strategy Development. mission and purpose – Business definition. Strategic Intent & Strategy Formulation: Vision.Strategic Management Process. Implications. Land. objectives and goals – Stakeholders in business and their roles in strategic management . Managing Natural Resources – Importance – Water.Objectives.Corporate Social Responsibility. Scope and functions of environmental education. Avenue for raising finance. Global Warming – Problem. Strategy and the Quest for Competitive Advantage: Military origins of strategy – Evolution . 4. Role of NGOs. Environmental Management System ISO 14001 – By Dr. Books Recommended:1. Customs Procedures. Business and Functional Levels of strategy . Disaster management – Concept. disaster mitigation. 3. Ashok Joshi.5. Principles. James Lester. causes and consequences. Concept of Carbon Credit. 6. Excise.Nivedita Sarnaik (10) MBA Semester III (301) BUSINESS POLICY & STRATEGIC MANAGEMENT 1. Strategic analysis: Analyzing Company’s Resources and Competitive Position - (4) (4) 29 . Capital Market – Meaning. Environmental Policy – By. Duke University Press 2. Taxation . Ramkrishnan. Introduction to derivatives market. SECTION –II 1.

Symptoms of malfunctioning of strategy –– Balanced Scorecard. (4) (4) (3) (3) (8) (4) (6) (3) (3) (2) (2) (10) 30 . 13.Concepts of Learning Organization 12. Mature & Declining Industries. A J Strickland III. Henry. 3. Mintzberg. Operations. Vertical Integration Strategies. Generic Competitive Strategies: Low cost.. Grand Strategies: Stability. Books Recommended:1. 14. Focus. Lampel (1998). 2004. Corporate Portfolio Analysis: Business Portfolio Analysis . Crafting the Strategy: Concepts and Cases in Strategic Management. 10. Cases in strategic management: A minimum of 5 cases encompassing the above topics to be analyzed and discussed in the class. J E Gamble. 4. Strategy Safari. New Business Models and strategies for Internet Economy: Shaping characteristics of E-Commerce environment – E-Commerce Business Model and Strategies – Internet Strategies for Traditional Business – Key success factors in E-Commerce – Virtual Value Chain. 11. Outsourcing Strategies.. 2005. Strategic Alliances & Collaborative Partnerships). Strategy Evaluation – Operations Control and Strategic Control . Crafting & Executing Strategy – The Quest for Competitive Advantage. Growth (Diversification Strategies. Analyzing Company’s External Environment: Environmental appraisal – Scenario planning – Preparing an Environmental Threat and Opportunity Profile (ETOP) – Industry Analysis . 5.Synergy and Dysergy . Mergers.Organizational Capability Profile – Strategic Advantage Profile – Core Competence .Emerging. A A Thompson Jr.BCG Matrix – GE 9 Cell Model . Tailoring strategy to fit specific industry – Life Cycle Analysis . 9.Porter’s Five Forces Model of competition. Ranjan Das. 2. Personnel. Ahlstrand and Joseph. Behavioural issues in implementation – Corporate culture – Mc Kinsey’s 7s Framework . Tata McGraw Hill. Functional issues – Functional plans and policies – Financial. Differentiation. Retrenchment. Growing. Marketing. Bruce. 7. Acquisition & Takeover Strategies. 8.Project implementation – Procedural implementation – Resource Allocation – Organization Structure – Matching structure and strategy.Distinctive competitiveness. Leverage and fit 6. Tata McGraw Hill. 4th ed. Strategy implementation .Concept of Stretch. IT.

Harvard Business Review Publications. (302) MANAGEMENT CONTROL SYSTEMS 1. Characteristics of Management Control System – Evolution of control systems in an organization –– Strategic Planning. Goals . Profit 31 . Understanding strategies – Concept of strategy – Business Unit level and corporate strategy . Porter.Functions of the Controller.Free Press. 4.Gaining competitive advantage (3) 3.E. Responsibility Centers – Types of Responsibility Centers – Expense Centers.Hierarchy of Goals – Goal congruence – factors that affect goal congruence – formal and informal systems – Types of organization structure in the perspective of Global scenario.A. Managing in a Time of Great Change. 6. Hamel and Prahalad. Ed. K. Montgomery. New York. Gary. 1991. C. HBS Press.Cybernetic Paradigm of Grissinger (3) 2. (1999). Strategy – Seeking and Securing Competitive Advantage. M. . (3) 4. Competing for the Future. 5. Management Control and Operational Control . Drucker. 1998. C. Truman Talley Books / Plume Penguin Group. Peter F.

Research process – Management dilemma (problem) – decision problem – research problem – hypothesis statement – characteristics of a good hypothesis – drafting the research proposal.N. Financial Management – Prasanna Chandra 6. 10th Ed. EVA – DuPont analysis 5. Dual price. Capital Budgeting as a tool for management performance measurement 7. MVA. Market price based. Two steps. – Anthony and Govindrajan 2. Internal Audit. Introduction to Audit Function as a control tool covering Financial Audit. (6) 10.Centers and Investment Centers – measures used to evaluate their performances – such as ROI.Secondary data – sources – problems of fit and accuracy. Syndicated services.Bhar 4. Profit sharingAdministration and Related numerical problems 8.Tandon 3. Cost Accounting – B. (13) (6) (6) (8) (6) 9. 4. Insurance. (4) 3. Limitations. Cost Audit . Performance Evaluation through Balanced Scorecard – Four perspectives. Management Accounting – Khan & Jain 5. Budgetary Control as a control tool – Revision of budgets – ZBB – Budgetary control approach with respect to Engineered and Discretionary costs – Committed costs 6. Guidance note on Transfer Pricing – ICAI Publication (303A). ROA. Management Control Systems in Service Sector vis-à-vis in Manufacturing Sector – Banking. BPO. Marketing Research – Definition. Scope. Obstacles in acceptance.Management Audit – Principles and Objectives (6) Books Recommended:1. Various sources of market Information – Methods of collecting Market Information . Marketing Intelligence system (2) 2.MARKETING RESEARCH 1.K.Cost Based. Practical Auditing – B. Ethics in marketing research. Significance. Transfer Pricing – Objectives and need of Transfer pricing –Methods of Transfer pricing . Management Control Systems. Marketing research techniques: (2) 32 .

Donald Tull. 2.Attitude measurement – scaling techniques. Ad tracking. Qualitative research techniques – a) Based on questioning: Focus groups.Administration and analysis considerations in design . participant observation (4) 8. Report writing – forms of report – fundamentals of a good report. Readership surveys and viewer ship surveys. Day (4) (6) (4) (2) 33 . simple and multiple regression. Commercial eye tracking – package designs. Advertising Research – Copy Testing. Del I.Longitudinal and cross-sectional analysis (2) 7.Tull. Observation method of primary data collection. Hypothesis testing – Types of tests and test selection. Brand name testing. analysis. Kumar. viral marketing research. TwoIndependent Sample tests.Market development research: Cool hunting – socio cultural trends. b) Based on observations: ethnography. Marketing Research. 4. Simple and cross tabulation.Hawkins 6. (14) Marketing effectiveness and analytics research: Customer Satisfaction Measurement.Cluster analysis. Factor analysis. Depth interviews. Marketing Research – Beri 5. (Numericals expected) 13. One sample test. 12. Two-related sample tests. Research for Marketing Decisions – Paul Green. Multidimensional scaling . Brand Equity Research. Marketing Research – Nargundkar. Projective techniques. Marketing Mix Research: Concept testing. grounded theory. Demand Estimation research. Concept & Cases – Cooper Schindler. Shop and retail audits.positioning research. Primary data – Questionnaire design . Data analysis – Univariate analysis – Bivariate analysis – Multivariate analysis. mystery shopping. Pricing Research. Discriminant analysis. Sampling – sampling methods – sampling and non sampling errors – sample size calculation (Numericals expected) – population and sample size . Segmentation Research . time and efficiency. accuracy . tests for large and small samples. Marketing Research – Measurement & Methods – Donald S. Books Recommended:1. Sales forecasting – objective and subjective methods (8) 5. 11. Causal research – Basic experimental designs – internal and external validity of experiments. Marketing Research –Aakar. Exploratory designs – Descriptive designs .large and small samples . (4) 10.practical considerations in determining sample size. Conjoint analysis. Gerald Albaurn 3. Web based primary data collection – issues of reach. Chi-square test. Market and Sales Analysis (2) 6. Test marketing. (2) 9.

advertising campaigns b) Sales Promotion – Different types of Sales Promotion.INTEGRATED MARKETING COMMUNICATIONS 1.(304A). types. Concept and Process of Integrated Marketing Communications (IMC): Elements of IMC & Developing respective communication campaign a) Advertising – Classification of advertising. relationship between Sales promotion and advertising c) Publicity – Types of Publicity. relationship between advertising and publicity d) Personal Selling e) Direct marketing and direct response methods f) Event Management g) E-Commerce h) Corporate Communication (42) 34 . advertising appropriation.

Decisions in Channel Management 2) Wholesaling: Concept. IMC Message Design: AIDA model Considerations for creative idea Visualization (4) 3. 6.Kenneth Clown& Donald Bach 2.S.Himalaya Publishing (305A). Evaluating Marketing Communication Programs Books Recommended:1. Client Servicing-client Agency relationship.TMH 7. Importance. Integrated Marketing Communications .I) Public Relations – Types of PR j) Media relations k) Community relations l) Industrial relations and m) Government relations n) Employee relations (House Journals / Newsletter) o) Crisis Management p) Trade Fairs and Exhibitions 2. Functions .A. Functions of Marketing Channels – Intensive. Agency – Departments of Ad. Tata McGraw Hill 3. Suppliers in IMC: Hoarding Contractors/Printers etc.DISTRIBUTION AND RETAIL MANAGEMENT 1) Marketing Channels: Definition & Importance. Agency. Importance. Functions –Wholesaler Marketing Decisions – Trends in Wholesaling 3) Retailing: Concept. International Edition . Ethics and social responsibility in IMC campaigns.Indian Vs.Media Jargons .Contemporary Advertising Irwin/McGraw –Hill 6. Global Scenario 4) Retail formats: Store & Non Store Retailing –-FranchisingUnconventional channels 5) Retail Location: Factors affecting location decision – Site Selection – (4) (7) (1) (2) (8) (4) (4) (6) 35 .Media Process .Media Buying Strategies and execution 4.Duncon. Advertising and Promotions . Media Management .Myers & David A Aaker-PHI 4. Ad. Advertising Management . Selective & Exclusive distribution strategies.Chunawalla & K. Foundations of Advertising Theory & Practice. Integrated Marketing Communications .Sethia.Belch & Belch. Otto Kleepner’s advertising Procedure .PH 5..C. account Planning 5. John G.Rajeev Batra.

Channel Performance Evaluation 13) Technology in distribution: Bar-coding – RFID – Electronic payment systems Books Recommended:1) Channel Management –Stern – El. Industrial goods & Services – Horizontal. 12) Channel Management: Channel selection .Ansary 2) Retailing Management – Swapna Pradhan 3) Retail Management – Gibson Vedamani 4) Physical Distribution & Logistics Management – Dr. Importance.Location based retail Strategies 6) Store Design: Interiors and Exteriors . Multichannel Marketing Systems 11) Introduction to Supply Chain Management: Concept – significance – components. Subhash Bhave 5) Channel Management & Retail Management – Meenal Dhotre (4) (4) (4) (6) (4) (4) (4) (4) (4) 36 .Store layout – Types of layouts – Factors affecting store layout – Store image mix – Store Façade – The Internet Store. Vertical. Functions – Steps in merchandising planning – Category management: Definition and process – Introduction to Private label brands 9) Retail Communication Mix: Planning retail communication .Channel Conflicts & its Resolution.Managing in-store promotions and events 10) Integrated Marketing Channels: Channels for Consumer goods. 7) Store Administration: Floor space management–Managing store inventories and display 8) Merchandising: Concept.

diversity of consumer behavior.family life cycle .Engle- 37 . Characteristics of Indian Consumers.cross cultural context. Influences on the Consumer: Consumer needs. (2) 2. Consumer decision making: Models of consumer decision making . motives .social class and consumer behaviour . Diffusion of innovations: the diffusion process . Consumer relevant reference groups opinion leaders .(306A) CONSUMER & ORGANIZATIONAL BUYING BEHAVIOUR 1. (8) 3.the adoption process .positive and negative motivation .family decisions making and consumption related roles .rational versus emotional motives.consumer innovativeness and personality traits. Consumer Behavior: Concept.influence of culture on consumer behaviour.

Sales Forecasting: Concept of Forecasting. (4) (4) (4) (4) 38 .F. Conceptual Issues In Consumer Behavior Indian Context – S Ramesh Kumar – Pearson. consumer complaint behaviour. Customer Influence. Specific Characteristics of a successful salesman. Leslie Lazar Kanuk 2. Desires Congruency Model. Attribution Theory. Buying Tasks. Sales Organization: Need for Sales Organizations. Consumerism: Evolution of consumer society.Woodruff and S. Labour Influence. Industrial Marketing – Hill. (5) (2) 6. 4. The Evolving Face of Personal Selling 2. Legal Influence. Nature. Customer Behavior – A Managerial Perspective – Sheth. Consumer Behavior – Hawkins. Industrial Marketing – P K Ghosh (307A) SALES MANAGEMENT & PERSONAL SELLING 1. Equity Theory. Industrial Marketing – Analysis. Concept of involvement & extensive problem solving . Market Response: The Buy Grid Model. 3. HCB Model. Understanding Your Customer . Reeder 10. Organizational Influences on Buying Behavior: Buying Roles. Quantitative and Qualitative methods. Post purchase behavior: Consumer satisfaction concept & Models . Consumer Behavior – Leon Schiffman. Cognitive dissonance. Alexander. Bettman’s Model. Introduction to Sales Management: Concept. Economic Influence. Organizational Buying: Concept & comparison with Consumer buying. Interpersonal Influencing in Organizational Buying Books Recommended:1. Sales Forecasting methods.Rao 6. The Organizational Buying Decision Process. Supplier’s Influence. effects of consumerism. Technology Influence. Definition of consumerism. Brierty. Howard-Sheth Model. Salesmanship. Role of Sales Management in Marketing. 5. buyers & seller’s rights.L. their structure.Louden. Political Influence. Sales Managers Functions and responsibilities.Gardial 7. Planning and Control – Reeder. Analyzing Buyers’ strengths & Negotiation Capabilities (4) 7.Kollatt-Blackwell model.R. Cross 9. Consumer delight.limited problem solving – routinized responsive behavior. Consumer behaviour .Expectancy Disconfirmation. (5) 4. Mittal – Thomson. Coney 3. 5. Best. Consumer Market demographics in India – Edited by S. Delebeta 8. Planning for major customers and sales Budget. Government Influence.

Non-Monetary compensation – fine tuning of compensation package. Cundiff 2. Pestonjee 8. Value added selling c) Motivating the Sales Team: Motivation Programs . Strategies for selling-Gerald A. tools for personal selling. 5. D. Fixed Assets. – Building long term partnership by selling – Sales presentations.2 Net operating income approach. Sales Management – Thomas 9. Hill (303B)-ADVANCED FINANCIAL MANAGEMENT 1. Sales Management Handbook – Forsyth Patrick 4. Books Recommended:1. EPS. Sales Aids – Use of technology in sales effective selling techniques. d) Evaluating Sales Force Performance and Controlling Sales activities: Sales Records and Reporting Systems. Sales Compensating. Depreciation.Sales Meetings. Professional Sales Management – Anderson. Sales leads.3 Disclosure of Accounting Policies-Inventory. 10.3 Modiglliani and Miller theory (MM approach). 1. 2. (Monetary compensation.Selling to individuals & Institutions. product knowledge Industry and Market Trend Knowledge. Improving Sales Productivity. customers and technology – Relationship Selling Process and Customer education. 1.4. Basics. Planning sales calls . 2. Investment. Amalgamation. International Marketing – Robert Reed……. Supervising. Personal Selling Process and Approaches: Personal Selling and Relationship Management . Tele Marketing.Richard Rstill. incentive programs as motivators. Selection and Training of Sales force: Procedures and criteria extensively used as selection tools for recruiting and testing sales ability. Sales Management . Ethical and Legal Issues in Sales Management. Hair and Bush 7.. Managing the Sales Force: a) Recruiting. Value added selling-Tom Reilly 5.Types of calls. Motivation and Job Satisfaction – M. 2.2 Introduction to International Accounting Standards. Sales Contests. Accounting Standards: 1. Building a Winning Sales Team – Gini Graham & Scott 6. (8) (10) (6) (6) 39 .1 Net income approach. Industrial Marketing – Hichard M. Capital Structure Theories: 2. Edward W.1 Role of Accounting Standard board.Michaelson 3. Sales Force Job Analysis and Description b) Areas of sales Training: Company Specific Knowledge.

Financial Management.P. certainty equivalent approach.1 IRR and NPV method comparative study 5. capital asset pricing model.Van Horne 4.2 Capital rationing 5. sensitivity analysis. 3. risk adjusted discounted rate.C.1 Overtrading 4.5 Latest trend in W. finance 4. finance 5. value of information.6 R.B.4 Tandon committee /Chore Committee Recommendations 4. Pandey 2.I.3 Adjustments for calculation of EVA 6. simulation decision tree.3.2 Calculating EVA 6.Ravi M.2 Important consideration in dividend policy. management 4.1 Type of dividend 3.R. Economic Value Added (EVA) 6. Working Capital Management: 4. Kishore. management Strategies 4. Rustagi 5.2 Symptoms of poor W. Capital Budgeting: 5. (12) 40 . Dividend Distribution Theories: 3.1 Concept of EVA 6.3 Theories of dividend -Gordon growth model -Walters valuation model -MM-Irrelevance theory 4.C.Prassana Chandra 3. Financial Management. M. Financial Management. Financial Management. Optimistic pessimistic estimates.3 Capital budgeting during inflation 5.4 Techniques of decision making under risk and uncertaintyProfitability and expected values.I guidelines on W. standard deviation.3 W.4 Superiority of EVA (9) (9) (12) (6) 7. 6.C. Financial Management. Financial Analysis: Using tools such as Cash Flow and Fund Flow Books Recommended:1. C.

Assessment year. different forms of allowances. FBT. Accessibility Criteria Definitions.(304B). Basic concept. previous year. permissible deductions from salary income. deduction under section-80C. person. Computation of Income Under Various Heads a. Basis of charge of salary income. different forms of salary. Residential status.DIRECT TAXATION 1. special tax treatment of salary income of non resident technicians. (6) 2. assesses. tax treatment of provident fund & approved superannuation fund. perquisites. Income under head salary: Meaning of salary. income exempt from tax. Incidence of tax. (6) 41 .

(6) d. property income not charge to tax. computation of tax on capital gains. Direct Taxes – Ravi Kishore 3. tax on income received from venture capital companies and venture capital funds Books Recommended:1. carry forward and set-off of losses and deductions under sec 80 and net taxable income and tax thereof. residential status of company. assessment in special cases. expenses expressly allowed as deduction. chargeable incomes. exploration of mineral oil) Computation of taxable income as profit and gain from business or profession. (5) f. rectification and appeal.b. Computation of net taxable income: computation of total income. general deductions. specific deductions.Ahuja 5. transfer pricing and its impact. (8) 5. 4. chargeability. Jakhotiya 4. Tax provision in case of mergers. advance tax. Income from other sources: basis of charge. (5) c. P. amount not deductible. Bare Acts and rules of the relevant taxes 42 . taxable income and tax liability. (5) e. expenses specifically disallowed. (7) 3. valuation of capital asset. computation of capital gain: short term and long term. leasing. Exemption from capital gains. hire purchase or buy decision raising of capital: equity. Direct Taxes. computing income from self occupied property. (retail. Direct Taxes – J. Tax Planning Tax planning in capital budgeting decision. basis of computing income from let out house property. self-assessment tax. considered to be transfer. Income from house property: Basis of charge. acquisition or amalgamation of company. Companies (7) Computation of taxable income. provision of minimum alternate tax and declaration and payment of dividend. Direct Taxes – Law and Practice – Vinod Singhnia 2. Capital gains: Meaning of capital asset. provision relating to interest and refund of tax. Cases of Indian as well as foreign companies. Profits and gains of business or profession: chargeable incomes. debt or preference share. assessment procedure regular and best judgment assess revision. transport. Income –tax Payment and Assessment (5) Tax deduction at source. compulsory maintenance of accounts. computation of taxable income from other sources. transfer. compulsory audit.

Role of Financial Intermediaries.(305B).ADVANCE FINANCIAL SERVICES 1. Overview of Indian Financial SystemDevelopment Since 1991.Various Financial Intermediaries (9) 2. 43 . GDR) Capital Marketing in IndiaOperations in Primary Markets-Instruments involved-Role of SEBI. 3. ADR.Introduction to Derivatives and Commodities-Scrip less Trading –E-Trading-Index/Futures Trading –Share Lending Scheme-Book Building – Buy back of shares-Mergers & Acquisition –Regulations. Capital Market(15) Instruments-Traditional and Emerging (ECB. Secondary Markets(12) Stocks Exchanges in India-National Stock Exchange(NSE)—Stock Holding Corporation of India (SHCIL)-Share Trading.

Khan 2. Avdhani 3. A. Bill of exchange. Indian Financial Services. Books Recommended:1. Fiscal Policy.4. Relevant Text of SEBI Guidelines.Securitization of debts-Housing finance – Merchant Banking services and functions. (6) (6) 306B-BANKING & FINANCIAL INSTITUTIONS 1.Y. Advance Financial Management. International operations in stock market. ICDs. Developments since 1991-Recent Trends-Role of Financial Intermediaries in a financial system-Various financial intermediaries -Introduction to banking system -Types of bank -Instruments -Terms like NPAs 2. Marketing of Financial Services. Financial Services – (6) Credit rating – Factoring and forfeiting – leasing and hire purchasing.M. Mutual Funds.Monetary Policy. MIBOR and MIBID (9) 3. 6. Study of various interest ratesShort Term-Emergence of Repose rate as the benchmarks rate in the short term-Floating and fixed rates of interest-LIBOR. CDs. Treasury Bill – Role of DFHI/STCI in Money Market – ECBs 5. Current development are expected to be covered. RBI-Role played by them-Salient features of status governed by them. Union (Government) Budget and its Implications (9) (9) 44 . CPs. All SEBI guidelines related to topics covered above 7. Money Market – (6) Nature and role of Money market in India – Instruments in Money Market viz.V.Kohak 4.

R. Commercial Banking-Management of assets and liabilities.H. (12) Books Recommended:1.L. Security Market Indicators. Indian Financial System. 9. Fundamental Analysis. Financial Institutions & Markets. 11. 7. 5. Emerging trend of Security Analysis in global market.Khan 3. Investment Scenario. 8. mobile banking.Y.SECURITY ANALYSIS & PORTFOLIO MANAGEMENT 1. Efficient market hypothesis.Effect of RBI policies on the operations commercial banks-Recent reforms in Banking sector-Recovery of debtsCalculation of EMIs Emerging trends in banking like e banking. Personal Financial Management. 10. 3.M. (1) (1) (2) (3) (3) (3) (3) (4) (2) (4) (4) 45 . Machiraju (307B). Equity stock valuation models.M. Bhole 2.4. Non-Banking Financial Companies. Technical Analysis. 4. Risk and Return-Alpha & Beta. 2. Portfolio analysis and portfolio selection. 6. credit banking (15) 5. Bond valuation. Indian Financial System. Pricing of products and services in financial service sector.Functions of NBFCs Types and RBI Guidelines (6) 6.

Detailed Systems Analysis. Sub-systems. Systems Design. Portfolio Management – V. Bhalla (303C) SOFTWARE ENGINEERING 1 2 3 System Concept Definitions. Testing. Security Analysis and Portfolio Management. Modules (4) Role of Software Engineer / Analysts / Users in the various phases of Systems Development Life Cycle (2) General phases of Systems Development Life Cycle Feasibility Study. Object Oriented.Prasanna Chandra 3.Kevin 2. On-site Implementation and Maintenance (12) Fact Finding Methods (2) Different Approaches to Software Development Waterfall Model. Prototyping. 4GL (10) Structured Analysis and Design Method and Software Engineering (20) Techniques 4 5 6 46 .Raghunathan 5. Portfolio Management. Stock Exchanges and Investments. Integrated Systems.Barua 4. Portfolio Management. Portfolio Management.Books Recommended:1.Fisher and Jordon 6. Requirements Capture. RAD. K. Spiral Model.

Tuple. Decision Tables. Introduction to ERD.2 Software Modules in RDBMS. Mapping E-R Model to arrive at the Database Design. Process Modeling .Data Flow Diagrams. Comparison between HDB-NDB-RDB 6.Perry Edwards 7. Modeling Techniques 2. Functional Decomposition Diagrams. Analysis and Design of Information System 2nd Ed. Normalization Advantages and disadvantages of Normalization. Normalization Technique for Database Design. Structure Charts.Lee 6. Software Engineering Practitioner's Approach . Concept of Domain. Introducing Systems Analysis and Design . Structured Flow Charts (N-S Diagrams) Logic Representation Techniques Decision Trees. Introduction 1.1 History: Advantages and limitations of RDBMS. Database Design Methods Data Modeling .Designing Code-less system 9 Introduction to Computer Aided Software Engineering (CASE) 10 Types of Data Processing . Screen and Report Layout Designing The Mode/Style of interaction between the system and the user 8 Codes Designing for field values . Controlled De-normalization System Documentation Techniques. Software Engineering Concepts . Systems Analysis and Design . Cardinality. Architecture of RDBMS. . Codd's Rules. (4) (2) (2) (2) (4) (6) (2) (2) (6) (10) 47 .System Flow Charts. On-line and Real Time Processing Books Recommended:1.1 Different Types of Models.Tools and Methodologies in Systems Development Application Systems Modeling. Hierarchical Database 4.Entity Relationship Method. Network Database 5.Fairley (304C) RELATIONAL DATABASE MANAGEMENT SYSTEMS 1. Pseudo code and Structured English 7 Users Interface Design Menu. Introduction to Systems Analysis and Design . Concept of Object Oriented Modeling Temporal Modeling .Batch. 2. Systems Analysis and Design .State Transition Diagrams.Senn 2. 3.Roger Pressman 3. Anomalies. Users of RDBMS 1.Elias Awad 5. Relational Database Introduction. 1NF-2NF-3NFrules with examples.Hawryszkiwycz 4.

Boolean. Object. Sudarshan 2. Understand VB Environment. Property Pages. Set Operations. SQL commands. Introduction to Visual Basic Event-driven Programming. Local. Declaring and initializing. (20) (10) Books Recommended:1. Currency (scaled integer). User defined (using type). Complex Queries. Korth. Alter and Drop type. (3) 2. Views.Class. Variant (with characters). Form Layout Window. Modification of the Database. Double (doubleprecision floating point). Long (long integer). Variables (all data types) . Decimal. Embedded SQL. DATABASE System Concepts. Basic Structure. Methods. Constants. Saving Project. String (fixed-length). Silberschatz . Static). Printing Project. Exercises. Null Values. Methods. Introduction to object oriented database Concept. (3) 48 . Date. String (variable length). Scope (Global. Getting Help. 8. Nested Sub queries. Integer. Joined Relations. Project Explorer. Variant (with numbers). Starting and Exiting VB.Byte. Definition. Dynamic SQL. Single (single-precision floating point). Object type. Running Applications. Aggregate Functions. Properties Window. Toolbox. Attribute. Data-Definition Language. SQL by Scott Urman (305C) VISUAL BASIC AND ORACLE 1. Naming Conventions.7. Adding Code and Events Code Window. Object binding in Oracle .

Order by clause 3. Crystal Reports (8. (5) 9. Numeric Round. Comparison. DBCombo Box and DB-List Box. Windows API Defining Windows API. upper. (5) 4. rpad. Directory List Box and File List Box Controls. Select Case Statement. List Box and Combo Box Controls. Formatting Controls. Programming with objects (Creating objects of a user defined class and using them on the form). months_between. SQL Queries in VB. Tab Order. trunc. Logical ( in. Introduction to Oracle Architecture 2.ADO (with controls and code). Microsoft Windows Common Controls3 6.3. Drive List Box. Error Handling. translate. like. all. cos. and . rtrim. _.0. b. Arithmetic. Date Sys_date . replace d.5) – Overview (1) ORACLE 1. exp. Data Control. Other Common Controls (Microsoft Windows Common Controls 6. b. Select with all options. Toolbars. Conversion (1) (2) 49 . is null. Declare Statement.0) (3) 8. SQL Functions a. any. Menus Creating Menus. floor c. lpad. For Statement Exit Statement. Data Form Wizard. Command Button Controls. ceil. Calling API routine (1) 11. next_day. Control Arrays. Distinct) c. (2) 6. abs. %. Common Dialog Box (Microsoft Common Dialog Control 6. Data type Conversion Functions. Working with functions String Functions. Checkbox and Option Button Controls. Frame. (3) 5. Inputbox. Character Initcap. length. Operators. (2) 10. lower. exists.or. Mathematical Functions. between. last_day. Objects and Classes (Only Basic Definition) OLE Control.0) (2) 7. Date Functions. Do Statement. Control Statement IF and IIF Statement. Jet DAO. ltrim. not. DLLs. Adding Code to Menus. Queries a. Accessing data Reading and Writing Files. Dialog Boxes Msgbox. Visual Basic Controls Label and Textbox Controls. Add_months. Data Grid Control.

Check. Btitle.pno. BLOB. to_date. Delete with where clause) TCL (Commit. set server output on. sum. column. Rename Constraints ( Primary key. intersect. Procedures and Functions 50 . Foreign Key. Table Create. rownum f. Number (p. Long Number Number (p) . to_number e. User. nvl. with Group by and Having Clause g. max. union all. set.inserting. sql. Group function avg. vsize. Cascade) Column level and Table level constraints Oracle Objects Views. Alter and Drop) (4) 7. updating. Sequences. compute sum. Varchar/varchar2. decode. Data types Character Char.) (2) 8. Update. On delete.floating point Date Raw Long raw Introduction to LOB datatypes (CLOB. pause. Truncate. Unique Key. minus) Sub queries and Correlated query DML statements (Insert. count. Synonyms. Alter. disabling Predicates. Nested functions 4. Not Null. Introduction to Report writing using SQL (Title. skip. Joins Simple join Equi join Non equi join Self join Outer join Set operators (Union. Savepoint) Locks in Oracle DDL Statements 5. Break on. BFILE) (7) (4) (4) 6. Index (Define.to_char. deleting (3) 9. Miscellaneous Uid. Drop. Default.fixed point. min. Database Triggers Types of Triggers Enabling. s) . Rollback.

Implementation and Execution Books Recommended:1.William G Page Jr. Oracle8.Definition.Peter Norton 4.0 . Data Mining Online Analytical Processing (OLTP) Supply Chain Management (SCM) (4) 51 . and Nathan Hughes (3) (306C) ENTERPRISE RESOURCE PLANNING (ERP) 1 Enterprise Resource Planning –Introduction What is ERP? Need of ERP Advantages of ERP Growth of ERP 2 ERP and Related Technologies Business process Reengineering (BPR) Management Information System (MIS) Decision Support Systems (DSS) Executive Support Systems (ESS) Data Warehousing.Perpy Greg 3.0 .0 – Corhell 6.Peter Wright 5.0 Programming .0 in 21 days . Visual Basic 6. Visual Basic 6. Visual Basic 6. Visual Basic 6.Holzner Steven 2. Peter Norton's Guide to Visual Basic 6.

Garg & Venkitakrishnan (12) (8) (3) (3) (307C). The Form of a C Program. Constant (2) (6) 52 . Data Types.Alexis Leon ERP Ware: ERP Implementation Framework – V. Variables.2. Identifier & Keyword 2.1. and other Organizations Books Recommended:Enterprise Resource Planning .6. C Token 2. A Brief History of C 1.2. ERP Concepts and Planning .Customer Relationship Management (CRM) 3 ERP modules & Vendors Finance Production planning.3. Operator & Expression 2. Complier Vs Interpreters 1.3. 1.7 Compilation & Execution of C.K. Program on Dos & Unix 2. Venkitakrishnan ERP: By Leon.K. C is a Structured Language 1.4. C is middle-level Language 1. control & maintenance Sales & Distribution Human Resource Management (HRM) Inventory Control System Quality Management ERP Market 4 ERP Implementation Life Cycles Evaluation and selection of ERP package Project planning Implementation team training & testing End user training & Going Live Post Evaluation & Maintenance 5 ERP Case Studies Post implementation review of ERP Packages in Manufacturing.1. Services.5. Library & Linking. Garg & N.C PROGRAMMING 1 An Overview of C 1. Character Set 2.4. 1.

6. Precedence & Associatively of Operators. Increment & Decrement Operator 2. The exit () function 5. 3. Arithmetic Operator 2. Enumeration Constant 2. Data Declaration & Definition 2.1 Integer Constant 2.3.7.4.5.3. Operator & Expression 2. switch 4. Introduction 3. Console I/O 3.7.2 Floating Point Constant 2. The do-while loop 4.3.4.2. 3.4.2.3.7.3. Nested switch 4.3 The basics of Pointer 5. Logical Operator 2.5.4.1.7. The while loop 4. Introduction 4.4.2 Memory Organization 5.4.2. Character input & Output.4. if 4.2.1 Introduction 5.5 Application of Pointer (2) (4) (4) 53 . Formatted Input/Output (scanf/printf) 3.3.7. The break & continue 4.1.5. The goto & label 4.3.2.8.2.4.2. Nested if 4.7. Iteration Statements 4.5. String Input & Output.4.7. The for loop 4. The if-else-if 4.4.2. Selection Statements 4. Conditional Operator 2. Control Statement 4.3. Character Constant 2.7. The Conditional Expression 4. 3. Data Types in C 2. String Literals 2.4.3.2. Jump Statements 4. sprintf & sscanf 4. Bitwise Operator 2.1.7. Relational Operator 2.3.1.4 The Pointer operator 5.6. Assignment Operator 2.2.2.6.4.5. Pointers 5.1.2. The? alternative 4.2.7.7.2.4.1.

1. Initializing the arrays 6.2. Single Dimension Arrays 6. Arrays of Structure 8.1.3. Declaration and Initializing Structure 8.1. Pointer Arithmetic 5. C Programming Language: Kernighan & Ritchie.2.1. Passing Structure to function 8.5.1.2. Accessing array elements 6. Multidimensional Arrays 6. Recursion 8 Structure.2.P. Arguments & local variables 7. Structure Pointer 9 Unions 10 File handling 10. Memory Representation 6.2. Call by reference & Call by value 7. Array & Pointer 6. Initializing an array 6.3.1. Precedence of &.1. Array & String 6. Array of Pointer 6. C: The Complete Reference: Herbert Schildt 2. Accessing array elements 6. De-referencing Pointer 5. * operators 5. (3) (2) (4) (1) (2) 54 . Kanetkar 3. Input/Output Operations on Files Books Recommended:1.8. Accessing Structure members 8.6.1. 4.1. Closing a File 10. Let us C Solutions: Y.3.5. Declaration of Pointer 5. Introduction 7. Function 7. Spirit Of “C”: Moolish Kooper.6.2.3.4.1.5.7.1. Introduction 10. 5. Defining & Opening a File 10.9. Passing Single Dimension array to Function 6. Programming in C: S.1.6. Pointer Expression 5.2. Initializing Pointer 5. Structure Assignments 8.3.4.1. Kochan.2.1.4.1.1. Structures 8.6. Enumeration & type def 8. Pointer to Pointer 6.4.2. String Manipulation Functions 7.6. Union.5. Returning Function Results 7.3.6.2.

2.6. Strategies to increase Inventory Turns. Inventory Control Techniques: Inventory classification and its use in controlling inventory. 7. customer satisfaction and Competitive Advantage. Kanetkar (303D). safety stock determination considering service level. Dependent and Independent Demand. Inventory Management: Inventory concept. types of inventory.INVENTORY MANAGEMENT & MATERIAL REQUIREMENTS PLANNING 1. functions. Strategy. 3. Responsibility for inventory management. need for inventory. Hutchison. Graphics Under C: Y. Programming in C: R. (6) (2) 55 . use. Setup time and inventory control. Strategic Inventory Management: Objectives and Importance of the inventory management function in reference to Profitability.

Trends in Make Or Buy Decisions in context of core competency. Vendor Managed Inventory. 4. McGraw Hill. Stephen N. Tersine.R.meaning. Peter J Billington. Prentice Hall PTR 6. 6. Homewood III: Richard D Irwin 8. Data Requirements and Management – Files and Database – Updating Inventory Records – Bill of Materials.Max Muller.J. Books Recommended:1. Excess Inventory: A Roadblock to World-Class Manufacturing. R. Chapman . Dennis W McLeavy. Introduction to MRPII systems. Introduction To Materials Management. Production Planning And Inventory Control . Managing MPS inventory records.Richard J.J H Greene. process of MRP. and reduce inventory level in service and manufacturing organizations. Tony Arnold. Materials Management In Jit Environment: Zero inventory concept. . Foundations of Inventory Management – Zipkin.Palit (10) (12) (12) (4) (9) (5) 56 . Material Requirement Planning Systems (MRP): Meaning. 4. and output of MRP. Orliky’s MRP – Plossl 3. 7. objectives process. Essentials of Inventory Management . vendor relationship in JIT context. 2. Prentice Hall Of India Pvt Ltd. Master Production Schedules .Prentice Hall 5. lot sizing. Modular BOM. Principles of Inventory and Materials Management . 8. Performance: Evaluation of Performance Of Materials Function . Materials Management – A. Inventory Models: Inventory models – Fixed Order Versus Fixed Interval systems – Developing Special Quantity Discount Models – Inventory Model for Manufactured Items – Economic Lot Size when Stock Replenishment is instantaneous – Non-instantaneous Replenishment Models – Inventory Models with uncertainty – Probabilistic Inventory Models – Models with Service Levels and Safety Stock. 5.Criteria and methodology of evaluation. AMACOM/American Management Association 7.Reduce throughput time. Factors influencing Make Or Buy Decisions. purpose and advantage of MRP. Make Or Buy Decisions: Concept of outsourcing.Seetharama L Narsimhan. Production And Inventory Control . eliminate waste. Using Distribution Resource Planning to manage inventories in multiple locations. Reduce WIP. Materials management in JIT environment. types of BOM.

modeling with spreadsheet in simple decision situations. (Numericals Expected) (12) 3. (6) 2. Sensitivity Analysis. Trans-shipment problems. duality. LINEAR PROGRAMMING: Application of LPP in operations management. Certainty and uncertainty in models. simplex method. Concept of Goal programming. INTRODUCTION TO BUSINESS MODELING: Modeling – meaning and process. DECISION TREES: Concept. Formulation of LPP. (Numericals Expected) (6) 57 .(304D). importance of understanding data before modeling. Application of Decision Trees in operations management. Goal programming model formulation.MODELING TECHNIQUES AND IT FOR OPERATIONS MANAGEMENT 1.

IT as a competitive edge. 4. Comparison of priority sequencing rules. Jacobs. DESIGN OF EXPERIMENTS: Concept and Introduction.Eilon. (5) (8) 58 . (10) (3) (3) (3) (4) 9. prerequisites and process of implementation. 9. Application. n jobs – m machines. n jobs – 2 machines. Quantitative Analysis for Management – Render.K.Business Processes and integration across functions. Jr. Optimization Methods in Operations Research and Systems Analysis – Mittal and Mohan . 10. ERP Demystified. Layout and Logistical operations. Applications in Operations management. SEQUENCING PROBLEMS: Concept. New Delhi 10. Managerial Decisions Modeling with Spreadsheets – Bal Krishnan.E. Render. Stair. A – An Introduction. Logistics / Supply chain management and Quality management. Operations Management for Competitive Advantage – Chase.D.N. Operations Research – Taha Hatndy. Role of IT in – Design. INTRODUCTION TO ERP SYSTEMS: Review of DBMS and Transaction processing concepts .Mcgraw-Hill Publications 2. Vohra – Tata. (Numericals Expected) 5.New Age International Publishers. Introduction to Operations Research – Gillette B. n jobs . 3. 6. – Pearson Education.Sharma – Macmillan India Ltd.Hill Publications 6. IT IN OPERATIONS: Importance of IT in operations. .Tata McGraw. DYNAMIC PROGRAMMING: Conceptual Introduction to Dynamic programming. Aquilano.PHI New Delhi 8. 7. Agarwal – Tata McGraw. Production and Operations Management – Chary .Hill Publications 5. SIMULATION: Concept. SOFTWARES IN OPERATIONS: Introduction. Books Recommended:1. Salient features of ERP systems offered by leading vendors. characteristics and key features of software’s for Project Scheduling. Production Planning. Jr. Quantitative Techniques in Management.3 machines.Pearson Education. Quantitative Techniques for Managerial Decisions – J. 8. Stair. – A computer oriented Approach – Tata McGraw Hill Publications 7.4.

Customer Services-Customer Satisfaction -Customer Success-Forecasting. (4) (2) (2) 59 .Digital Business Transformation 2.Flexible Structure – Supply Chain Synchronization.(305D).Integrative Management – Responsiveness – Financial Sophistication – Globalization. CUSTOMER ACCOMMODATION: Customer Focused Marketing .SUPPLY CHAIN & LOGISTICS MANAGEMENT 1.The Logistical Value Proposition. TWENTY FIRST CENTURY SUPPLY CHAINS: The Supply Chain Revolution – Generalized Supply Chain Model – Supply chain and networks – Extended organization . LOGISTICS: The Logistics Of Business .The Work Of Logistics-Logistical Operating Arrangements . 3.

E COMMERCE AND SCM: E commerce advantages and disadvantages for SCM – e-commerce as an enabler – evolution of world class supply chains – EDI – Exchanges.Systems Concept And Analysis-Logistical Integration Objectives-Enterprise IntegrationSupply Chain Processes-Sales And Operations Planning(S & OP)-Supply Chain Planning Considerations-Pricing. 3. World Class Supply Management . Closs & Cooper – McGraw-Hill. Dobbler. hubs and marketplaces – ERP. 5. Supply Chain Logistics Management . GLOBAL STRATEGIC POSITIONING: Global Supply Chain IntegrationSupply Chain Security-International Sourcing.Transport Administration –Documentation. (6) (4) (6) 10.Pierre Dornier.Warehouse Decisions. RELATIONSHIP DEVELOPMENT AND MANAGEMENT: Development And Management Of Internal Logistics Relationships-Development And Management Of Supply Chain Relationships. 8. INVENTORY: Inventory Functionality and Definitions-Inventory Carrying Cost-Planning Inventory-Managing Uncertainty-Inventory Management PoliciesInventory Management Practices. 7th ed. 14.Bowersox. PROCUREMENT AND MANUFACTURING: The Quality ImperativeProcurement – Manufacturing-Logistical Interfaces. Global operations & Logistics. (2) (8) 6. (2) Books Recommended:1. NETWORK INTEGRATION: Enterprise Facility Network. INFORMATION TECHNOLOGY FRAMEWORK: Information System Functionality-Comprehensive Information System Integration-Communication Technology-Rationale For ERP Implementation-ERP System Design-Supply Chain Information System Design.Warehouse Requirements-Total Cost Integration-Formulating Logistical Strategy. (4) (4) (4) 60 .Burt. WAREHOUSING: Strategic Warehousing-Warehousing OperationsWarehousing Ownership Arrangements. Principles and ParticipantsTransportation Service . 9.4. OPERATIONAL INTEGRATION: Why Integration Creates Value. 12.Philippe . (6) 11. PACKAGING AND MATERIALS HANDLING: Packaging PerspectivesPackaging For Materials Handling Efficiency-Materials Handling. TRANSPORTATION: Transport Functionality. Starling.Transportation Economic And Pricing. John Wiley & sons Inc. 2nd Indian ed. TMGH. 13. 2. (6) 7.

New York. Bench marks. 2002. 2000. 4. Mc Graw Hill. Historical perspective: World class Excellent organizations – American and Japanese Companies Deming Awards . Best performers – Gaining competitive edge through world class manufacturing – Value added manufacturing – eliminating waste – Toyota Production System – example. Bottlenecks and Best Practices: Concepts of benchmarking. Malcom Baldrige National Quality Award – Globalization – Global Companies – Models for manufacturing excellence – Business Excellence. Levi & Philip Kaminski. Designing and Managing the supply chain . 3rd ed.David Simchi.. (6) 3. (6) 2. (306 D).WORLD CLASS MANUFACTURING 1. System & tools for world class manufacturing: Improving Product & Process 61 . McGraw-Hill Companies Inc. bottleneck and best practices. Operations Now – Finch. 5.

Machine That Changed The World – Womack (3) (3) (307D). FMS. Productivity evaluation models. Making Common Sense Common Practice – Moore 6. 3.B. Sahay. National and organization level.G. Productivity Management in manufacturing and service sector. Introduction: Productivity concepts – Macro and Micro factors of productivity.3 M. total productivity models. productivity improvement model and techniques. Total Productive maintenance .PRODUCTIVITY MANAGEMENT 1. Rapid Prototyping . Ashish Kumar. Just In Time Manufacturing – M. Making Common Sense Common Practice – Models for manufacturing excellence – Ron Moore (Butter worth Heinmann) 3.Design – Lean Production – SQC . (Mac Milan) 2. (6) 4. Optimizing . (4) (4) (4) 62 .JIT.S. Managing Technology & Innovation for Competitive Advantage – Narayanan 7. World Class Manufacturing . productivity cycles. use of IT . Poka Yoke . Value Analysis and Value Engineering: Concept – Procedure – Application and role in Productivity. The Toyota Way .Strategic Perspective . 5-S . 2.Korgaonkar 8. Indian Scenario: Leading Indian companies towards world class manufacturing – Task Ahead. Associates – Facilitators – Teamsmanship – Motivation and reward in the age of continuous improvement. Human Resource Management in WCM: Adding value to the organization – Organizational learning – techniques of removing Root cause of problems – People as problem solvers – New organizational structures. Product Mix . (6) 5.Jeffrey K. Procurement & stores practices . Operations Management for Competitive Advantage – Chase 5. Typical characteristics of WCM companies: Performance indicators – what is world class Performance – Six Sigma philosophy 6.Liker – (Tata McGraw Hill) 4. productivity benefit model. KBC Saxena. Visual Control. Productivity Models: Productivity Measurement at International. Books Recommended:1.

James Harrington . Belcher .4.Tata McGraw-Hill. Organisational transformation and process re-engineering .Edsomwan.A.Rastogi. . Productivity engineering and management . data 1996.Butterworth-Heinemann 4. Jr. J. D. (2) 8. Computation of Standard Time – Elements – Types of Elements – Performance Rating – Allowances – Need for Allowances – Types of Allowances (6) 7. Activity Sampling. 7. Handbook for Productivity Measurement and Improvement . 5. Business Process Reengineering: Concept of BPR. Re-engineering and re-inventing the enterprise . Sardana.Carl G. Synthetic Estimates of Work Times. G. Productivity Plus: How Today's Best Run Companies Are Gaining the Competitive Edge .N. New Delhi 1995. application of BPR in productivity improvement. Thor Productivity Press 6. Productivity Management – Systems approach . prerequisites for effective BPR implementation. Work Study: Importance of work study – Method Study and Work Measurement – Pioneers of Performance Measurement.J.McGraw-Hill 5. (4) (4) 6. . process of BPR. 3. P..Sumanth. TPM: Meaning and objectives of TPM.H. Work Measurement: Techniques of Work Measurement including Estimating.Premvrat.D. gains of TPM (2) Books Recommended:1. Productivity and Competitiveness . Method Study: Method and Method Study – Need for Method Study – Procedure of Method Study – Principles of Motion Economy.John G. New Delhi 1990.. Predetermined Time Standards.Wheeler publications. and 63 . 2. British Library Cataloging in Pub. Business Process Improvement: The Breakthrough Strategy for Total Quality. Stopwatch Time Study. Methodology of TPM..

LABOUR LAWS-I 1 The Factories Act.Sahay.S.Annual Leave with wages . New Delhi. Records and Annual Report (8) 3 The Contract Labour (Regulation and Abolition) Act. 1948 Registration of Establishments –Shops and Commercial Establishments – Residential Hotels. (15) 2 The Bombay Shops and Establishments Act.Narosa Publications. Work Study – ILO (303E). Licensing and Registration. The new Manufacturing Architecture – Mahadevan 9. 8.Periodical ReturnsRegisters and Records. Restaurants and Eating Houses –Theatres or other places of Public Amusement or Entertainment – Leave with pay and payment of wages –Health and Safety – Maintenance of Registers.Inspecting Staff – Health – Welfare Working Hours . 1948 Approval. 1970 64 . B. . 1998.

6 The Payment of Bonus Act.Advisory Boards – Registration of Establishments – Licensing of Contractors – Welfare and Health of Contract Labour – Registers and other Records to be maintained. Industrial Law – P L Malik 3. Bare Acts 2. 4 The Minimum Wages Act. 1936 Fixation of Wage Periods – Time of Payment of Wages – Deductions which may be made from wages –Maintenance of Registers and Records. Industrial Law – J K Bareja 4. 1965 Computation of Gross Profit and Available Surplus – Eligibility and Disqualification for Bonus – Payment of Minimum and Maximum Bonus – Calculation of Bonus with respect to certain employees – Proportionate deduction in bonus in certain cases – Computation of number of working days – Set on and Set off of allocable surplus – Special provisions with respect to certain establishments – Deduction of certain amounts from bonus payable – Time limit for payment of bonus – Presumption about accuracy of balance sheet and profit and loss account – Maintenance of Registers and Records. Industrial & Labour Laws – S P Jain 65 . 1972 Entire Act (8) (8) (8) (8) (5) Books Recommended:1. Labour Laws for managers – B D Singh 5. 7 The Payment of Gratuity Act. 1948 Fixing of Minimum Rates of Wages –Minimum Rates of Wages – Procedure for Fixing and Revising Minimum Wages – Advisory Boards and Committees – Wages in Kind –Wages for worker who works for less than normal working day – Wages for two or more classes of work – Minimum time rate wages for piece rate work – Maintenance of Registers and Records 5 The Payment of Wages Act.

Determinant. Human Relation. Socio. (5). Definition. 66 . Types & structure of Trade Union.(304E) INDUSTRIAL RELATIONS 1 Industrial Relation :-Origin. Political factors affecting IR in changing Environment.Gandhinian approach &It’s Effect on Management (10) 2 Trade Union: . Scope.Negotiation. Mediator. Socio-Economic. Causes 4 Industrial Relation Machinery to solve Industrial Dispute: .Function of Trade Union. Approaches to the study of IR –Psychological. Technical. (10) 3 Industrial Dispute-Meaning. Impact of globalization on Trade union movement.

(8) 6 Workers Participation in Management-Concept. Personnel Administration – Definition. Labour Management Relations in India – K. Industrial peace .Kapoor (305 E). Court of enquiry.N. The Future of Industrial Relations.M. Levels Of Participation. Labour Court. 2nd ed. Interview Letters. Process of Collective Bargaining.Industrial Relation Democracy. Books Recommended:1. Trade Unionism. T.D. Oxford University Press. Board of Conciliation. Benefits of Participation. Causes for Failure of Collective Bargaining. Options in Case of Collective Bargaining. Essential Conditions for Success of Collective Bargaining. 9 Salient features of Industrial Employment (Standing order) Act1946. 1982. 10 Industrial & Labour Law. Elements Of Mercantile Law. Process. Promotion. New Delhi Sage. JainDhanpat rai & Co.Subramanian 4. 2.N. New Delhi. 8 Role of Human Resource Development in Developing Industrial Relation. General Communication – Drafting of appointment orders. Need. Management of Industrial Relations – Pramod Verma 6. Scope. Time keeping. Collective Bargaining and Industrial. Objectives. proper Environment around factory. Industrial Relations – Arun Monappa 9 Human Developments –Diane E.Homewood. Principles. Pre-Requisites.Malegaonkar 3. Transfer & Appreciation Letters.Prof. Personnel Department Structure. National Tribunal.Rudrabasavraj. M. Importance. Contents of Personnel file & Personnel audit. Notices & Circulars (All Types) (10) 4.A. (9) (4) (5) (5) 2. Role of Judiciary & its impact on industrial relation. (8) 5 Collective Bargaining-Meaning. Personnel Policy – Definition. Wage & Salary Administration – General consideration in wage & Salary administration – Objectives & principles. 11.Papalia. Nature. Illinois. 67 .Arbitration.PERSONNEL ADMINISTRATION .Work Committees. 1994.B. 1988. & Katz Henry.APPLICATION & PROCEDURE 1. 7. 8. Industrial Tribunal. Objectives. Sally Wendkos Olds. Attendance. -Kochan. Mamkoottam 5.S. Richard D Irish. (5) 7 Impact of Globalization &Information Technology on IR. Characteristics. Myth and Reality. Dynamic Personnel Administration .Shejwalkar andS. Personnel Management and Industrial Relations –P.P. Conciliation. Niland JR. (9) 3.C.

Need For Training. Calculations – Calculation for superannuation.D. Objectives Of Training.B. Designing And Implementing A Training Program: Trainer Identification. Mamoria 4. (10) (10) (2) (306E). Practice & Procedure) by S.Statutory Returns – TDS. Books Recommended:1. Introduction To Training Concept: Definition. Disciplinary Action Communication – Suspension Orders. Form 16 (A) PF & ESI Returns. Personnel Management by Edwin Flippo 3. Process Of Training: Steps In Training. Meaning. (10) 5. Designing A Training Module (Cross Cultural. Methods And Process Of Needs Assessment. (6) 3. 68 . Methods And Techniques Of Training. memo. Criteria For Identifying Training Needs (Person Analysis. Identification Of Job Competencies. Task Analysis. Types Of Training (6) 2. Challenges of modern personnel manager. Assessment Of Training Needs. 6. letter of termination & dismissal. Professional Tax. Training And Development. Puri (Snow white publications) 2. charge sheet. Concepts Of Education. show cause. Guide on Labour Management forms and precedents (Law. warning. gratuity & bonus 7. Notices.TRAINING & DEVELOPMENT 1. Dynamics of personnel Administration by Rudrabaswaraj. Personnel Management by C. Importance Of Training. Organization Analysis). Overview Of Training Functions.

Evaluation Of Training Program: Kirkpatrick Model Of Evaluation. Importance. Multimedia Training. Andragogy.Devendra Agochia 3.S. Six Box Model. Management Development Program. Change). Social Learning Theory. Employee Training And Development . Participation And Empowerment. Technology In Training: CBT. 360 Degree Feedback. Process Of OD –Model Of Change. Training The Trainer. Every Trainers Handbook.Leadership. Learning: Principles Of Learning. ROI Of Training. Cost-Benefit Analysis.K. Robert Tanenbaum. (6) 69 . Definition. 5. Distance Learning. Theories Of Learning. Systems Theory. Budgeting Of Training. HRM-Biswajeet Pattanayak (307E). (6) 3. (6) 2. Competency Mapping And Assessment Centre. 4. Resistance To Training. Robert Blake.Radha Sharma 4. Teams And Teamwork. Training And Development. Bhatia 5. (6) (6) (4) (2) Books Recommended:1. Foundations Of OD: Action Research. Applied Behavioural Science. OD Intervention: Meaning. Reinforcement Theory. 6. Team Intervention: Role Analysis. CIRO Model. Importance. Values and Assumptions. 4. Survey Feedback.MBA – ORGANIZATIONAL DEVELOPMENT 1. Herbert Shepard. Evolution: Kurt Lewin. Parallel Learning Structures. McGregor.Raymond Noe 2. E-Learning/Online Learning.

Interdependency, Appreciation and Concern Inter group: Walton, Principled Negotiation Structural: Sts, Work Redesign, Self-Managed Teams. Individual: T-Group, Behaviour Modeling (6) 5. Client And Consultant Relationship 6. Caselets: Action Research Intervention Exercises Books Recommended:1) Organisational Development By S Ramnarayan, T V Rao. 2) Organisational Development And Change By Cummings And Worley (7th Edition) 3) Organisational Development By French And Bell (6th Edition) (3) (3)

(303F)- INTERNATIONAL MARKETING 1) Objectives of International Marketing – Challenges and opportunities in International Marketing – Quality considerations in International Marketing – Underlying forces of International Marketing. [6] 2) Global marketing environment –Economic Environment, Socio-cultural Environment – Legal and Statutory Framework. [8] 3) Global Marketing Information System and Research. 4) Market section, International Market entry strategies. [6]

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5) Planning for International Marketing- Global Marketing Mix ( Product, Price, Promotion, Place ) 6) Documentation and procedural complexities- Registration with various agencies – Compulsory Quality Control- Processing Export Orders. 7) Limitations of Global Marketing. Books Recommended:1.International Marketing, R.M.Joshi, OUP 2. Global Marketing Management, K. Lee, OUP 3. International Marketing-Cateora. 4.Managing International Marketing –Varkey. 5.Creating Market across the Globe: Strategies for business excellence – 6.Essence of International Marketing –Stan Paliwoda. 7.Global Marketing Management-Warren J. Keegan. 8.International Marketing Management-Subhash Jain. 9.International Marketing Micheal- R Czinkota, IIkka A Ronkainen 10.International Marketing, R.M. Joshi

[20]

[16] [4]

Korwar

(304F)- INTERNATIONAL LOGISTICS & SUPPLY CHAIN MANAGEMENT 1. INTRODUCTION: [6] International Logistics and Supply chain management: meaning and objectives, importance in global economy , Characteristics of global supply chains,: Supply chain relationship to business performance, -Key tasks of logistics and supply chain managers, Role of Government in controlling international trade and its impact on Logistics and supply chain 2. SUPPLY CHAIN STRATEGY: [4] Supply chain as a competitive advantage, Global Supply chain strategy, Structuring supply chain capabilities, Business matching supply chain design with business strategy

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3. TRANSPORTATION: [6] Strategic importance of transport in global logistics, logistical objectives of transport, International Ocean Transportation, International Air Transportation, and International Land Transportation: types, characteristics and salient features, intermodal transportation in international operations, factors influencing mode and carrier selection decision, 4. OUTSOURCING AND LOGISTICS SERVICE PROVIDERS [6] Intermediaries and Alliances in Global Logistics, Meaning of 3 PL and 4 PL service providers, role in Global logistics, types of services, considerations for hiring 3PL and 4 PL service providers. Concept and need of outsourcing, determinants for outsourcing decisions, role of outsourcing in global supply chain management 5. CUSTOMER SERVICE: [4] The marketing and logistics interface, customer service and customer retention, Service driven logistics systems, customer service priorities and standards, customer service strategy 6. PLANNING GLOBAL SUPPLY CHAIN [4] Planning the global supply chain, Network design for global supply chain management, Risk management in the global context, Measuring logistics cost and performance. Benchmarking the supply chain, Performance measurement and evaluation in global supply chains GLOBAL TRADE ENVIRONMENT [8] a. Global trade environment: various trade blocks/FTZ and their impact on supply chain management, Customs and Regulations, Trade Documentation, International Contracts, Terms of Trade, Term of Payment, International Currency, INCO terms, Logistical packaging ,containerization. 8. NETWORK DESIGN : [4] Decisions in Network design-strategic importance, location of plant, warehouse, facilities; capacity and number of warehouses: Factors influencing network design decisions, 9. INVENTORY FLOW AND MODELING: [4] Approaches to Inventory Management in Global Supply Chain Management;; Distribution Resource Planning; Symptoms of poor Inventory Management, Modeling in Supply chain: inventory models, safety stock determination for service level, and lead time; forecasting models, routing problem 10. COORDINATION IN SUPPLY CHAIN: [4] Importance of Coordination in Supply Chain, Bullwhip Effect, Effect of lack of Coordination on performance, Obstacles to Coordination, Strategies to achieve coordination, Building Strategic Partnership and Trust In Supply Chain 7.

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Konichi Ohmae’s concept of borderless world [4] 73 . Douglas Long International Logistics: Global Supply Chain Management SpringerVerlag New York. Measuring logistics cost and performance. IT solutions for Supply Chain Management. Economic. PERFORMANCE MEASUREMENT AND TRENDS [6] Dimensions of Performance Metrics.11. Impediments to improve Performance.2004 2. social. Kent N. [14] 3. Global dynamics: interplay of local. Michel Fender Global Operations and Logistics: Text and Cases Wiley. Incorporated 1998 3. Overview of commercial geography. LLC. Philippe-Pierre Dornier. Supply Chain Information Technology in Practice 12. Panos Kouvelis. Trends in International supply chain management Books Recommended:1. Reconciliation of global aspirations and nationalistic compulsions for sustained growth [4] 4. political. Benchmarking the supply chain. Sridhar R. Tayur (Editor). John & Sons.ENVIRONMENT AND GLOBAL COMPETITIVENESS 1. Impact of geographical aspects on international business and business strategies. Alan Branch Global Supply Chain Management in International Logistics Routledge 2007 4. RAM Ganeshan (Editor) Quantitative Models for Supply Chain Management Kluwer Academic Publishers 1998 (305F). [10] 2. Gourdin Global Logistics Management: A Competitive Advantage for the New Millennium Blackwell Publishing 2006 5. Approaches/tools for Performance Measurement. regional and worldwide forces OECD / WEF/ G8 / G33. Michael J. cultural. legal. INFORMATION TECHNLOGY IN SUPPLY CHAIN: [4] Role and Importance of IT in Supply Chain Management. Magazine (Editor). technological forces. national . Performance measurement and evaluation in global supply chains.

[6] 10. [4] 9. Definition and Scope of competitiveness 7. Michel Porter’s five force and competitive advantage theory. [8] 8. ILO [2] [4] [4] [2] [2] [2] 74 . Heauhar& Ohalin. World Trade Organization. structure . Evaluation of diverse environmental forces to create database to do business with various nations /regions [8] 6. General Agreement on Trade and Tariff 2. intellectual properties.5. WTO and other international regulatory. prospects 3. Recardo. Regional trade agreements and WTO. Indicators of world competitiveness. Ministerial Conferences. Theories of international trade: Adam Smith . Organizations. Changes in the top 5 rankings in last 3 year and lessons thereof [2] (306F) INTERNATIONAL REGULATORY ENVIRONMENT 1. Dispute settlement mechanism( with cases) 4. Agreement on goods / services. strength and weakness. UNCTAD etc 5. Ranking of the current year and India’s position. What is WTO. Jagdish Bhagawati. 6.

Exim Bank / Lines of Credit 4.Huda SSP(OL) [2] [2] (307)F. IPRS. Deemed Export.(1) General (2) EOU (3) SEZ (4) EH/ TH/STJ 2.EXPORT AND IMPORT PROCEDURES 1. ECGC. Documents prescribed by some importing countries [6] [3] [9] [6] 75 . WTO Agreement and Indian Agriculture by A. Advances Licensing CENVAT.Physical (1) Direct ( 2) Indirect. International arbitration UNICITRA 8. Transfer pricing and WTO Books Recommended: 1. EPC. Category of Exporters -Manufacturers / Merchant Exporters. Income Tax Benefit 3. EXPORT – IMPORT POLICY 2002-2007 Procedures and Documentation. WTO Website 2. WTO Publications. CENTRAL EXCISE. Category of Export . Preparation for Exports Registration –IEC.7. Excise Clearance Benefit / Rebate. Sales Tax Exemption. GSP Rules of Origin. Export Benefits : Duty Drawback. FTA / Taxation / CEC 9.

Concepts of Entrepreneur.Trade Fair Authority Exhibitions / International Exhibition / FIEO/ ITPO L/C. 6 Import Licensing Policy a. Post 11 Marine Insurance 12 Transport till destination.. Selection and Evaluation of Suppliers 5 Purchase Contract.. SSE. Customs Duty. Costing. Customs Valuation rules 9 Documents for Customs clearance of import consignment. Foundations of Entrepreneurship Development: Concept and Need of Entrepreneurship Development Definition of Entrepreneur. Advance License b. Project Import/ EPCG 4 Identification. Career opportunities. QBAL/ VBAL.Roles. Foreign Remittances Import Procedures: 1 Import Management in a developing economy 2 Import Procurement Planning 3 a. Denmark. South Korea and Singapore. Sweden. Entrepreneurship. Responsibilities. in relation to import of Capital Goods b. Malaysia EC Units ( UK. Finland ) USA etc. Intrapreneur / Corporate Entrepreneur – comparative study .ENTREPRENEURSHIP DEVELOPMENT & PROJECT MANAGEMENT SECTION I: ENTREPRENEURSHIP DEVELOPMENT – (35 Marks) 1. B/L etc. [2] [4] (401). Opportunities through change. Entrepreneurship as a career. Manager. Innovation. The changing role of the entrepreneur: mid career dilemmas – Closing the window: 76 . DEPB 5. Terms of Delivery and Payment. Business Idea. Registration of factories with concerned authorities DGTD. Current trends in export. Air. Role of Clearing and Forwarding Agents 8. Creativity. Duty Exemption Scheme 7. 10 Customs clearance of Import Cargo by Sea. experience of other countries like Japan. Invention. Entrepreneurship as a style of management.

Entrepreneurship Development and Government Role of Central Government and State Government in promoting Entrepreneurship with various incentives. X-Efficiency Theory by Leibenstein 6. Role Models of Woman Entrepreneurs. Creating Entrepreneurial Venture . SISI – Small Industries Services Institute 3. Theory of Social change by Everett Hagen 3. 2. NEDB – National Entrepreneurship Development Board (12) 77 . Theory of Profit by Knight 7.Entrepreneurship Development Cycle 6. NIESBUD – National Institute of Entrepreneurship and Small Business Development 5. 4. Entrepreneurial Success and Failure: Reasons and Remedies. Venture Capital Funding. Influences on Entrepreneurship Development: a. grants etc. Economical. subsidies. Objectives. Innovation Theory by Schumpeter & Imitating 4. IDBI.Maintaining competitive advantage. 5. Project Management Technical. Financial. SFCs. Achievements of Woman Entrepreneurs. Entrepreneurial Traits b.The business plan as an entrepreneurial tool Elements of Business Plan. Market Analysis. Development of product / idea. Ownership. Women Entrepreneurs: Challenges to Woman Entrepreneurs. Business Planning Process . Entrepreneurial culture with special reference to Intrapreneurship / Corporate Entrepreneurship. Theory of High Achievement by McClelland 5.Sustaining Competitiveness . Finance. DIC – District Industrial Center 2. Angle Capitalist (10) 8. c. (8) (9) (9) (4) (2) (6) SECTION II: PROJECT MANAGEMENT – (35 Marks) 7. Theories of Entrepreneurship: 3. Organization & Management. Marketing. – with special reference to ‘Export oriented unites’ Role of the following agencies in the Entrepreneurship Development 1. Political. Scheduling and milestones. SIDBI. EDII – Entrepreneurship Development Institute of India 4. ICICI. Critical risk contingencies of the proposal. External Influences on Entrepreneurship Development: Socio-Cultural. Marketing Personnel and Management feasibility Reports Financial schemes offered by various financial institutions like Commercial Banks. Personal.

Make The Move: Demystifying Entrepreneurship – Ishan Gupta. S. Innovation and Entrepreneurship – Peter F. Hisrich. Entrepreneurship – Robert D. Entrepreneurship As Strategy – G. New Vistas of Entrepreneurship: Challenges & Opportunities – A. Entrepreneurship and Small Business Management – Siropolis 12.S.Gupta 4.Chhikara 11.Gurmeet Naroola 13. Intrapreneurship: Gifford Pinchot III 17.Kuratko 16. Corporate Entrepreneurship – Vijay Sathe 15.Morris.Books Recommended:1. 2. 7. Entrepreneurship Development New Venture Creation – Satish Taneja. 2. 5. Holt 3. The Entrepreneurial Connection . Managing Multinational Enterprises – Problems and Potential – Multinational (25) (10) (4) 78 . Drucker 8.Responsibilities of International Business 3. Dynamics of Entrepreneurship Development – Vasant Desai. M. Entrepreneurship: New Venture Creation – David H. Sahay. Entrepreneurship: Strategies and Resources – Marc J. Meaning. Ricardo and Ohlin & Heckler – Trading Environment of International Trade – Tariff and Non-tariff Barriers – Trade Blocks – Rise of new economies like Japan. Lead like an Entrepreneur – Neal Thornberry 18. Country Risk Analysis – Political. Shepherd 9. Dollinger 6. Michael P. Thought Leaders – Steven Brandt. Heppard 10.L. Peters. Social and Economic – Cultural and Ethical practices – Halsteade model . dimensions and stages in Globalization – Introduction to theories of International Trade by Adam Smith. Kurt A. Dean A. 14. The Culture of Entrepreneurship – Brigitte Berger. Corporate Entrepreneurship: Entrepreneurial Development Inside Organizations – Michael H. International Business Environment – Globalization – Forces. Project management – K. You Too Can Become an Entrepreneur – Nalinaksha Mutsuddi 19. Dale Meyer. Nagarajan. South East Asia and China as compared to India. Rajat Khare (402) INTERNATIONAL BUSINESS MANAGEMENT 1. Donald F.

TRIMS. Export Management – Rathod 7. – Potential and threats 8. International Financial Management – P. International Business Environment & Operations – John D.G. Bilateral and Multilateral Trade Laws – General Agreement on Trade and Tariffs. International Business – Francis Cherulinam 5. Introduction to International Financial Management – Balance of Trade and Balance of Payment – International Monetary Fund.Daniels (10) (3) (2) (3) (3) 79 . International Marketing – Entry strategies – Market selection – Barriers 7. Textiles. International Business Environment – Sundaram and Black 2. GATS – Ministerial Conferences. Global sourcing and its impact on Indian Industry – Globalization and internal reform process – India’s competitive advantage in industries like IT. International Business – Rao and Rangachari 6. International Business Environment – Bhalla and Raju 3. Case Studies: Country Risk Analysis Cases on theories of International Trade Cases on WTO related to topic 5 Cases on International Marketing Books Recommended:1. (GATT). Asian Development Bank and World Bank – Financial Markets and Instruments – Introduction to Export and Import Finance – Methods of payment in International Trade . 5. TRIPS. World Trade Organization – IPR. International Business – Charles Hill 10. 6. Global Business Today – Charles Hill 9.Apte 4. Need and Problems 4. Gems & Jewellery etc.Introduction to current EXIM policy.Service Organizations – Indian companies becoming Multinationals – Potential. International Business – Rao and Rangachari 8.

steps involved in launching Six Sigma. (12) (10) (10) (8) 80 . Knowledge Management: Concept.(403) CURRENT TRENDS IN MANAGEMENT 1. 4. Benefits derived. 3. 2. KM Strategies – Architecture and Tools – KM Practices. Relevance in 21st century businesses .Regulatory control. Six Sigma – Concept. Mergers and Acquisitions – Concept. IT Enabled Services – Business / Knowledge Process Outsourcing. Types.

5. Just in Time. S. Machine that Changed the World – James Womack. Daniel Jones. Consumer versus Industrial Services. New York) (404A). 6. Significance in Indian Context. Corporate Governance: Concept.Awad Elias M. Theory of Constraints. World Class Manufacturing – Vol.-1 and 2 (ICFAI University Press) 6. S. New Jersy) 3. Global and Indian Scenario in services sector: Importance of Services Marketing. Every business a service business. Services Marketing Mix: Introduction to the 7 Ps of Services Marketing Mix. Ghaziri Hassan M (Pearson Education) 2.Eckes (John Wiley & Sons. Service as key differentiator for manufacturing industries. Corporate Governance – Dr. Hong (Prentice Hall) 4. 3. (6) (4) 81 . (10) (10) Books Recommended:1. Mergers Restructuring and Corporate Control – Weston. Chung. World Class Manufacturing – B. Search. Sahay 8. Inseparability and Inventory. Knowledge Management . Daniel Roos (Harper Perennial. experience and credence attributes. Characteristics of Services – Intangibility.SERVICES MARKETING 1. 1 and 2 (ICFAI University Press) 7. Inconsistency. 2. Classification of Services. World Class Manufacturing: Concept and Importance. Introduction to Services: Nature of Services. Six Sigma for Every One . Information Technology Enabled Services – Vol. Singa (Excel Books) 5. Corporate Social Responsibility – Role of Board of Directors – Recommendations of Birla Committee and Narayanmurthy Committee – Sarbanes-Oxley Act of 2002. Lean Manufacturing Practices.

Services Marketing . Physical evidence: Nature of physical evidence. (4) 4. Services Marketing .Different process aspects and managerial challenges . Defects.Handling complaints effectively. Service products bundled with tangible products. Tangibilizing through physical evidence. Role of Internet in distribution of Services. Bitner.Rampal & Gupta 4.Zeithaml. Service Guarantee . TMGH. demand variation and capacity constraints. Promotion: Promotion objective for Services. Challenges in distribution of Services. Self Service Technologies. Advertising and Sales Promotion. Training and development of employees. Importance of physical evidence in services. 5. (5) (5) (6) 7.Customers as ‘co-producers’.Strategies for managing inconsistency – Customer role in services . Essence of Services Marketing . Standalone service products. Pricing: Factors involved in pricing a service product. Reshaping demand using effective pricing. Distribution: Place – Distribution Strategies for Services. Personnel Selling. 6. Gremler & Pandit. Process: Service as a process & as a system . Motivation and empowerment. Customer Satisfaction & Service Quality: Monitoring and Measuring customer satisfaction. Measures to respond to changes in demand. (2) Books Recommended:1. Capacity Planning. and SERVPERF – Gronroos model (10) 11. Failures and Recovery. Order taking and fulfillment.Helen Woodruff 82 . Services Marketing .Product-Service Continuum. Service profit chain. Concept of Service encounter – Moment of Truth. Role of Relationship Marketing in promoting services. Service Life Cycle. SERVQUAL. Service Quality Models Parsuraman-Zeithamal-Bitner (PZB) Gaps Model. Technology & Service Strategy: Applying technology to service settings. Concept and Importance of quality in Services. 4th ed. Services Marketing .Ardian Payne 5. (4) 9. People: The key role of service employees in a service business. How customers evaluate service performance. – Customer Service in Service Marketing (8) 10. Services marketing triangle. Service scapes. 2. (6) 8.Christopher Lovelock 3. e-services.

3. Market-led strategic management.Making market and segment choices . Strategic Marketing analysis – Identification of attractive markets.Relationship with Corporate Vision.(405A).MARKETING STRATEGY AND RELATIONSHIP MARKETING SECTION A: MARKETING STRATEGY 1. Targeting and positioning principles . Mission and Objectives. (2) 2. Segmentation. Industry/ business analysis and sustaining competitive advantage.Determining alternative market or segment attractiveness .The process of market definition .Principles of (2) 83 .Alternative targeting strategies . Overview of Marketing Strategy .

(5) 2. Marketing strategy formulation for – emerging markets.The impact of e-Marketing on marketing Strategy 9. Product & Industry Life Cycle . services. Paradigm shift in marketing: The evolution of marketing theory . Constraints in marketing strategy implementation.Planned innovation Planned or unplanned strategy withdrawals / obsolescence 6. Competing through e-Marketing .customer loyalty – loyalty programs. New product development and introduction strategies . mature.Marketing strategy formulation across PLC stages.Service competition customer value – customer defections .Speeding new product development .Customer equity – Recency-Frequency Monetary value (RFM) model.Communicating the competitive position (4) 4.Hold strategies . fragmented markets for products (goods and services) (4) 5.Application to different business sectors – FMCG. (4) (4) (4) (2) (4) (5) 4.4Ps to 7Ps. (5) 3.Divestment/deletion 7. SECTION B: RELATIONSHIP MARKETING 1. (5) 84 .Build strategies . & Services. IT enabled RM: Emergence of CRM – database marketing – data warehousing and data mining.Harvesting strategies .competitive positioning .pitfalls of IT focus in RM – ethical issues – customer privacy.learning organization – customer culture. Customer – product profitability analysis – value profit chain –differences between customer retention and acquisition orientation of a firm. (5) 5.partnering to build customer relationships . Periodical assessment. Planning for relationship marketing: Internal marketing – communication – cooperation – network view of the firm – The six markets framework . Competing through superior service and customer relationships . growth markets.The three ‘S’s of customer service . Integration of Marketing Strategies . Transactional marketing approach to relationship marketing philosophy – competitive advantage through Relationship Marketing – RM in industrial markets and consumer markets. declining. Offensive and defensive competitive strategies . Key concepts in relationship marketing concepts: Characteristics of relationships – promise – trust – commitment – satisfaction – quality .Measuring and monitoring customer satisfaction 8. Industrial.Providing superior service .Market nicer strategies .Organizing for new product development . Customer lifetime value: Customer life cycle – attracting – retaining and growing customers – lifetime customer value (LCV) .

Sustaining Customer Relationships: The role of service in building relationships. Changes affecting product management. Methods of estimating market and sales potential. Product focused organization.Jagdish Sheth.Analyzing customer defections Books Recommended:1. Developing Product Strategy: Setting objectives & alternatives. Market Potential & Sales Forecasting: Forecasting target market potential and sales. Market focused organization. Principles of Marketing . Factors influencing design of the product. Atul Parvatiyar 5. Relationship Marketing . New product development.6. 2. Mullins Larrech.Richard Batterley 6. Leading Through Relationship Marketing. TMGH 2.S. TMGH. Shainesh 8.Shajahan. Product Management: Product Development. Design of manufacture. Customer analysis. Customer relationship Management . Product strategy over the life-cycle. 3. segmentation of service.Boyd Walker. Marketing Strategy . 2006 reprint.Monitoring of customer satisfaction . measurement of service . (6) (8) 85 . 1st ed.Sheth. Competitor analysis. (5) 406(A) PRODUCT & BRAND MANAGEMENT 1. Parvatiyar. Handbook of Relationship Marketing .Philip Kotler. Gary Armstrong 4. 7. For contemporary case studies students should refer to the periodicals and journals.. Sales forecasting.David Aaker 3. Strategic Marketing Management .

Kevin Lane Keller 3. International Marketing: Concept. Preliminaries for starting Export Business.planning for involvement in international market. Brand Audits. Brand portfolios and market segmentation. Challenges and opportunities in International Marketing. Brand Valuation. Building Brand Equity. Brand Positioning Strategies for Competitive Advantage -Subrato Sen Gupta 7. Brand Identity and Brand image. Branding strategy. measuring sources of brand equity and consumer mindset. BRANDZ. Branding Concepts & Process .Jones 9. Strategic Brand Management -Caperer 8. Managing brand over time. Facilities and incentives relating to export business: Rules for successful exporting. Winer 2. 7. Co-branding. 9. (6) 3. Underlying forces of International Marketing. Lehmann. General Various Export Promotion schemes. (6) (10) (6) (6) (6) (6) (6) (2) 2. The role of brands. Defining and establishing brand values. Export Marketing: Recent Import Export Policy and Procedures. scope & Objectives. Brand Crisis. Successful Branding . Brand & Brand Management: Commodities Vs Brands. Registration of Exporters.Debashish Pati 4. celebrity endorsement. Brand Equity Models – Brand Asset Valuation. Strategic Brand Management . 4. Managing Indian Brands -S. Identifying and establishing brand positioning. Ramesh Kumar (407A) INTERNATIONAL MARKETING 1.Donal R.Philip Kotler 5. Steps of brand building. Brand Resonance. The brand equity concept. 86 .Pran K Choudhary 6. Brand extension and brand transfer. Aaker Model. Marketing Management . 6. 5. Brand Tracking. Russel S. Measuring Brand Equity: Brand Value chain. as on 31st March. Books Recommended:1. Behind Powerful Brands . Managing Brand Equity: Brand Reinforcement. Brand Revitalization. Brand Leveraging & Brand Performance: Establishing brand equity management system. 8. Brand Positioning & Brand Building: Brand knowledge. as on 31st March of the last financial Year. Product management . Designing & Sustaining Branding Strategies: Brand hierarchy.

B. (6) 7. Kalkundribar. Bhattacharya. Export Marketing – Michael Vaz. Marine Insurance. Semi. Packing And Marketing Goods For Orientation to GATT and functions of W. Shiva Ramu 3. International Trade And Export Management – B. Winning The World Marketing – Bhattacharya 7. Exchange rates.A. Export Marketing – B. Export Credit Limit. International Marketing Export Marketing – S. Insuring goods against marine risks. Packaging. J. Understanding foreign exchange rates and protection against their adverse movement. Appointing Overseas Agents Obtaining a License (Export License).S. and EXIM Bank. Nabhi’s How To Export – Nabhi Publication 2. Rathor. (4) (2) (8) 6. Export – What. Compulsory Quality Control and Pre-shipment Inspection. (2) 87 . Processing / Manufacturing goods for Export and their inspection by Government Authorities. Labeling. 5. 4. Obtaining export credit Insurance. Arranging Finance for exports: Financial and fiscal incentives provided by the Government and foreign exchange facilities by the R. 12. Export Marketing – Francis Cherunilam. Where & How – Parasram 4. International Marketing – S. Preparing Export Document Shipping and Customs Clearance of the goods. Chunnawala 10. 8.T.B. Global Marketing Strategy – Douglas & Craig. Rathor. Institutional support from Government.Sending / Exporting samples. International Marketing Management – Varshney And Bhattacharya. Books Recommended:1. 11.I. Excise Clearance. International Pricing Decisions: Factors influencing international pricing decisions. 6. Government and Autonomous Organizations for Exporters. Export Documentation: Submitting Documents to Bank for purchase / Collection / Negotiation under L/C. Wahi And A. 9.O.M. Essentials Of Export Marketing – S.S.Uniform pricing V/s Market by market pricing 5.

psychographic and 88 ."Moore's Law" and "Gilder's Law" . Portals. The Virtual Value Chain: Marketplace vs. Concept of e-Business & e-Marketing. Intranet. geographic.Visibility. B2B and C2C) (4) 2. Web and Wireless.The Network Economy .E-Marketplaces and Economic Impacts (2) 3. Market space . E Business Fundamentals: Internet Basics: Internet. Markets (including B2C. Mirroring Capability and New Customer Relationships .(408 A).VIRTUAL MARKETING 1. Extranet. Consumer Behavior on the Internet: Demographic.

convenience. Jaiswal & Anjali Kaushik 6.Product in the Internet Marketing Mix . Introduction to Operational. building a brand – Price in the Internet Marketing Mix . Books Recommended:1. e-Service-New Directions in Theory & Practice: Roland T. price obsessive consumers. loyalists vs. logistical considerations.Electronic Payment System .Upselling and crossselling.Promotion in the Internet Marketing Mix .K. Collaborative.Different types of payment modes. eCRM-Concepts & Cases: Madhavi Garikaparthi 5. El-Ansary. (3) 5.Importance of price competitiveness to e-Business . Frost 2. data mining.presenting product online.Using Data Tools to Enhance Performance & for marketing intelligence.reaching the econsumer (6) 6. Relationship Capital – eCRM . Rust and P.E-Security – Firewalls (1) 10. Customer Experiences on the Web: The web's ‘unique capabilities’ – Interactive communications with customers for . (4) 7. e-cash.The importance of focusing on the "right" customers .P. Legal and Ethical Issues: Privacy and Security Concerns . collaborative filtering. e-check. e-Marketing: Strass.behavioral factors important to e-Marketing. The Future of e Marketing. butterflies .User-Generated Content.Place in the Internet Marketing Mix : the importance of fulfillment. Virtual Communities: Building Partnerships through Community . Information for Competitive Marketing Advantage: Marketing Research on the Net . Motivations for shopping on the net attributes of online shopping. Blogs (1) 9. Kannan 4. data warehousing and real-time profiling. (4) 8. e-Customer Relationship Management: The Economics of e-Loyalty . e-CRM: Business & System Frontiers: M. The Internet Marketing Mix: Continuum of purely virtual to purely physical products.organizational learning.Internet strategies facilitating CRM – including personalization. Digital Marketing for Dummies: Carter-Brooks-Catalano-Smith 3.The importance of trust . Prasad Gadkari’s Guide to E-Marketing (1) 89 . service capability.Price rational vs. (4) 4. e-money . Analytical CRM.

Definitions. Nature and Contemporary Legislation for the same. Manufacture. Excisable goods. ii. c. Goods. Liability for the central excise. (18) 90 . Central Excise: a. Job workers. b.(404B). Classification of Goods. e. iii. d.INDIRECT TAXATION 1. i.

Adjudication. Concessions for SSI Units. Payment of Service Tax.f. Agriculture ii. Turnover of purchase and turnover of sales. (30) 91 . Interest. b. Value Added Tax (VAT): a. h. Determination of Tariff Headings g. Incidence of Tax i. Confiscation.1994 as amended in a Finance Bill by Government of India in 2005): (12) a. Seizure. Definition i. Manner and Payment of Duty and letter of Undertaking. Place of business viii. Valuation of Taxable Services for Service Tax f. c. Administrative Structure of Excise Departments J. 2. Commencement and Application. Rate of tax on goods specified in schedule. Capital asset iv. Definitions d. b. Valuation of Goods h. Appeals. Service Tax (Chapter V of the Finance Act. Furnishing of Returns 3. Registration Registration procedure Fresh registration Information to be furnished regarding change of business Declaration of name of manager and PAN d. Purchase price ix. Dealer v. Duty Payment under protest. g. Excise Audit. Resale xi. Valuation of Taxable Services for Changing Tax. Goods vii. Tax liability ii. Non-resident dealer vi. Sale price x. c. Returns Returns and self assessments Audit of registered dealer. Transaction Value i. Penalty. Refunds. Charge of Service Tax e. Self Removable under Invoice. Various Procedures:Legislation. Business iii. Show Cause Notice. Registration i. Extent.

c. Overview of international business. Exemptions and Repayments j. Collection. Datey 2. Determination of value h.INTERNATIONAL FINANCE 1. Nature. future options & swaps. Appeals etc. Indirect Taxes.e. VAT Ready Reacnor. IMF. Books Recommended:1. WTO and its impact.S. a. Indirect Taxes. (6) (12) 92 .V. Payment of Tax Deduction of tax at source Payment of tax Adjustment of any payment Special provisions regarding liability to pay tax in certain cases Liability of firms and partners f. Indirect Taxes. b. Administration. e. Use of IT in international finance.Dr. Indirect Taxes. Forex Markets a. 7. b. Income Tax – Dr. Definition of foreign currency and foreign transactions.Law & Practices. SDR. Vinod Singhania (405B). Forex Markets. Sanjeev Kumar 5. Change in rates of VAT and disclosure of information m. Globalization and its impact.spot forward. scope and significance of international finance. Payment of VAT taxable persons i. Indirect Taxes. Role of World Bank.Saxena 8.Jakotiya 3. Indirect Taxes-Snowwhite Publications. d. Assessment of VAT and other payments due l. Tax audit under VAT Imposition and rate of VAT Acquisition of goods from member states Importation of goods from outside member states Goods subject to a warehousing regime g.Ravi Kishore 4. Enforcement (provisions) k.Yogendra Banagar & Vandana Bangar 6.trade and non trade. 2. Relief.

b. International perspective-federal bank. Export Finance. Emerging importance of Indian rupee. f. Syndication. Short Term borrowing. FDI.V.RISK AND INSURANCE MANAGEMENT 1. Management of Translation.Nabhi 7. Matching. Buyers credit and supplier’s credit. b. g. foreign trade policy. Apte 3. Bala & Pattabhai Ram. Exchange Control Regulations. International Finance – V. International Finance. EOU/STPI. Quantifying Risk and Hedging techniques.G. f. Indian perspective-FEMA. f. (16) a. Role of participants of Forex market. e. Exchange Rate determination. SEZ. Regulatory Framework of international finance a. Transaction and economic Exposure d. d.P. c. Essence of International Money. Trade settlement methods. ADR.A. role of RBI. International Finance. 5.c. MAFA.S. Chinese Yuan. Hedging tools and techniques. b. K. Internal and External Techniques viz Netting. Rajwade 2. 8. rupee convertibility.Mathematical models. International Finance. Price variation.M. 6. International Accounting Standards on foreign transactions Books Recommended:1. FCCB.internal and external. C.D. e. e. Sources of international finance a. Japanese Yen and US Dollar. 4. EPZ.D. 3. European Central Bank. ECB. ICC guidelines. Mithani 5.Shapior 4. Forex Risk Management a. Impact of Euro currency. d. Identifying types of risks b. GDR. Risk definition and measurement. Sharan (9) (15) (15) (3) (406B). International receivables and cash management. 93 . International Economics.Adrian Buckley 6. Leading and Lagging. Introduction to Risk Management.

Marketing and Servicing m. Instruments of External techniques of Risk Management a. Design and Evaluation i.h. Floors and their applications i. Collars h. Risk Assessment & Underwriting f. Caps g. Perils e. Principles of General Insurance b. Claims Management k. i. Life Insurance a. Futures c. Swaps d. 2. Legal Framework 4. Operational aspects. Principles of Life Insurance b. Development and evaluation i. Marketing and Servicing l. 3. Options e. Motor & Health) c. General Insurance a. Forward Rate Agreement f. Financial Planning and Insurance c. IT Applications m. Product Design h. Premium Setting g. Reinsurance l. Reinsurance j. Pricing in Foreign Currency. Clauses and Covers f. Forwards b. Risk Assessment & Underwriting g. Life Insurance Products d. Pensions and Annuities e.Tax planning n. Terminology d. Product Development h. General Insurance Products (Fire. Loss prevention and control j. Assets Liability Management. IT applications n. Pricing techniques j. Legal framework and documentation (14) (15) (15) 94 . Claims Management k.

1Meaning of SFM 1.G. 2. Conceptual Framework 1.2Evaluation of costs and benefits 1.V.3Reasons for managing business financially 1.1 Need of compensation management.A.2 Types of employees & compensation strategy. (4) (4) 95 .Holioke 6. Insurance Law Manual. Commodity Futures & Options.Mishra 7. Principals of Insurance. Compensation Management. 2.P. International Finance. Apte 4. Rajwade 3. Options and Futures.5 9-s model for SFM 2.Hull 2.Books Recommended:1.4Strategy & strategist 1.STRATEGIC FINANCIAL MANAGEMENT 1.George Kleiman 5.Taxman (407B). International Finance. Principals of Insurance.

2.3 Design of wage policy. 2.4 Negotiations. 2.5 Design and implementation of VRS 2.6 Implications of FBT. 3. Financial Aspects of Supply Chain Management strategy with respect to following areas (4) 3.1Vendor management 3.2Purchasing 3.3Inventory control and its techniques 3.4Distribution Management 3.5Relationship with dealers 3.6Product pricing 3.7Marketing cost analysis 4. Corporate Valuation 4.1 Reasons for valuation of business enterprise. 4.2 Different Approaches to enterprise valuation a. Market Related Valuation-At replacement cost and realizable value. b. future cash flows. c. Market Capitalization. d. Economic value added approach. 5. Overview of financial engineering. 5.1 Meaning 5.2 Benchmarking practices. 5.3 Innovative sources of Finance. a. Off balance sheet financing. b. Versatile bonds. c. Junk Bonds. d. Vendor Finance. e. Co operative federation 5.4 Funding strategies, monitoring and assessment. 5.5 Programs and policies to reward various stake holders. 6. Financial Restructuring. 7. Ethical Aspects. 7.1 Ethical Dilemma faced by Financial Managers. 7.2 Need for corporate social responsibility. 7.3 Corporate governance. a. Recommendations of Kumar Mangalam Birla Committee. b. Recommendations of Narayanan Murthi Committee. 7.4 Financial Restructuring a. Need for financial restructuring b. Restructuring through privatization. c. Restructuring of sick companies. (4)

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7.5 Mergers and Acquisitions a. Demergers b. Accounting standard 14. c. Provisions of companies act on amalgamations, minority interest. d. Tax implications of mergers, Demergers. e. Leverage buy-out. 7.6 Joint ventures. a. Meaning. b. Accounting standard 27. 7.7 Reasons for Strategic Failures in mergers/acquisitions/Joint Ventures. Books Recommended:1. Strategic Financial Management- G.P. Jakhotiya 2. Strategic Finance Case Studies- N.J. Yashaswy 3. Guide to Companies Act- Rammaiya 4. Accounting Standards and Corporate Accounting Practices- T.P. Ghosh.

(408B)- STRATEGIC COST MANAGEMENT 1. Meaning, nature and significance of strategic Cost Management. 2. Value Analysis and value addition. 3. Activity based costing 4. Waste Management-Scraps, defectives etc. 5. Method study and work study. 6. Cost benefit analysis, Profit planning. 7. Role of Budgetary control and standard costing in profit planning. 8. Productivity improvement- Various tools and techniques including Kaizen and Six Sigma. 9. Brand building-cost implications of brand building. (2) (3) (3) (3) (2) (4) (4) (5) (2)

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10. Supply chain Management- Cost implications. Books Recommended:1. Cost Management- Ravi M. Kishore 2. Cost Management- Colin Drury 3. Strategic Cost Management- Foster 4. Strategic Costing- Robert Kaplan 5. Cost Management- Coopers

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404C – EMERGING TRENDS IN INFORMATION TECHNOLOGY 1. Overview of an E – Commerce Internet, Intranet, Extranet, Definition, Goals of E- Commerce Difference between E-Commerce and E- Business Models of E- Commerce Limitations and Advantages of E-Commerce 2. E-Banking: Transactions: Inter Banking, Intra Banking, Electronic Payments, (Payment – Gateway Example) Securities in E-banking (SSL, Digital Signatures – Examples) Services Provided: -ATM, Smart Card

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GIS/GPS: What is GIS?. Stevens. Electricity Bills (8) 3. 5. Why it is required. CRM: Sales. E – Commerce: C. Nature of Geographic data. Management Information System: Laudon & Laudon 3. Internet (Use of Search Engines Google & yahoo etc) 6. Warehousing Management. Asynchronous/ Synchronous Learning.Security Firewalls. Virtual Campus. KM Cycle & KM architecture. Aviel Rubin 9. Functioning. E – Commerce: Milind Oka 7. G2G). Fire Wall and Internet Security: William Cheswick. Getting map on Computers. The Essential Guide to Knowledge management: Amrit Tiwana 4. Guidelines. Video Conferencing.g. Knowledge management: What is KM? (Components and Type of Knowledge). Disaster Recovery Management. Network Security (8) 4. Merits/De-Merits. Electronic Market / e. E – Logistics: Logistics & Supplier Chain Management. C2G. Call Center – brief perspective technology wise. Strategies and tactics for implementation of E – Governance Case Study (8) 8. Challenges to E – Governance. GIS standards & Standardization Process of GIS development. Murty 8. The GIS Book: George B. Types of Securities Security Tools. Chatting Bulleting. E – Governance: E –Governance Models: (G2B. E-Governance Case Studies – Ashok Agarwal 99 . Knowledge Building Models. E. LMS & LCMS. Management Information System: Jawadekar 2. KM approaches (6) 9. CBT.S. Spatial Objects & Data Models. What is BPO/BCP. Marketing and Service Management. Content Management and Disseminations: E-learning – Models WBT. Case Study (8) 6. Transportation/Distribution Management (4) 7. Ethics.shop Introduction to security. G2C. Case Study (8) 5. Implementation and Deployment phases (6) Books Recommended:1.V.ECS (Electronic Clearing System) e. Karte. Building Online Community. Telephone. KM tools.

Overview of .Schedule .Quality Concepts .Function Point Analysis in some details Use of CASE Tools Introduction to MS Projects Design and Development . Test Data . PERT/CPM. CMM Production / Implementation . Infrastructure .Test Plan .ISO. Corrective.Generation of Test Cases. Software Project Management Resources Planning and Estimation .Sizing (15) (25) 100 .Resource Allocation .Review . Reileigh Curve Project Organization Risk Management Project Finance Procurement Management Project Scheduling Project Quality Management Communication Management II.Different Methods of estimation in brief . IT Management Acquisition Process . Software Project Management Overview of COCOMO Model.Design and Walkthroughs Testing .Progress Review . Preventive .Types of Testing .Adaptive.Version Control and Configuration Management Documentation Methods for all these topics Aspects specific to Generic Product Development vis-à-vis user specific application development III.405(C) SOFTWARE PROJECT MANAGEMENT & INFORMATION TECHNOLOGY I.Parallel Runs . Software.Change Management Maintenance .Hardware.User Acceptance Tests .Types . Network.Requirement Planning .

Software Project Management . TQM for Computer Software .Procedures Performance Evaluation .Broad methods for Hardware. Software and Personnel Books Recommended:1.Roles and Responsibilities .Scheduling .Roger S. Shooman 4.Retention .Edwin Bennetan 2.Martin L.Selection Methodology including Benchmarking . Pressman 3.Selection .Career Path Planning IT Operations .Documents involved IT HRM .Training .Pravin Muley (20) 101 . Software Engineering . Management of Information Technology ..Dunn and Ulman 5. Software Engineering .

Raw Material.BUSINESS APPLICATIONS 1. Productivity and DownTime Analysis Material Procurement .General Ledger Balance Sheet / Profit & Loss Account / Schedules Trial Balance Journals / Day Books Ratio / Expenses Analysis Accounts Receivables Accounts Payables (8) 4.Bonus.Loan Accounting . Suppliers' Bill Passing and Receipt of Material Stock Accounting and Control . Ex-Gratia. Manpower and Time Material Requirements Planning Production Planning .Work Order Management Shop Floor Control .Salary Calculation and Reporting .Calculation of Labour Efficiency.From Order Acknowledgement to Dispatch and Invoicing Follow up for Pending Customer Orders Sales Analysis (8) 2. Vendor Analysis.406(C) . Superannuation 102 .Income tax Calculations and Reporting . Human Resources Employee Database Recruitment Employee Appraisal Employee Training Leave Accounting Payroll . Sales and Distribution Sales Budgeting . Manufacturing Bill of Materials Processing with Product Configuration Master Production Schedule Capacity Requirement Planning for Equipment. Work In Progress and Finished Goods Job / Product / WIP Costing .Market Segments / Customers / Products Customer Enquiry and Preparation of Quotation Customer Order Processing .Indenting. Incentive. Purchasing.PF and Gratuity .Standard / FIFO / LIFO / Average / Weighted Average Costing Methods Sub-Contracting of work to outside vendors (20) 3. Financial Accounting Accounting .

.Arrears Calculation 5. House Keeping etc.Client Server Services of restaurant. Hotel Management Reservation and Registration .On-Line Services of Lab and Operation Theatre Inventory of Medicines and Consumables Billing and Credit Control Patient's Medical History Database 7. Hospital Management Patients' Registration . Inventory of Food Items and Consumables Billing and Credit Control Sales Analysis Books Recommended 1.Milind Oka (6) (6) (6) (6) 103 .Real Time Internet Banking Fixed Deposits 6. Banking Savings Bank Accounting . Business Applications of computers .

Database.Planning. Broad introduction to concepts and practice of E-Commerce and Legal Framework for E-Commerce Books Recommended:1. HR Polices. Security.. QA and QC. Output. Record Maintenance.Concept. SSAD.Input.S. Software Procurement and Development .Traditional. Review and Controls (2) 8. Segregation of duties. procurement and other controls (2) 6. Steps. (2) 11.Project Management Testing . SCM.Organizational structures. Viruses. Concept. documentation Review of Performance (2) 5. IS Operations . Evidence collection.Implementation Review (8) 7. Risk. Organizing. email. Standards. Network Concepts. Techniques.Mohan Bhatia 3. Privacy Issues (2) 12. Steering and Other Committees. Prototyping. Client-Server-Architecture.Need. Environment. Controls . O. Objectives. EDP Auditing Conceptual Foundations and Practices . Infrastructure. IT Environment – Hardware. Types.SDLC . DBMS. IS Strategies and Management . 4GL . Exposures (2) 4. Validation. Auditing Concepts (2) 2. Scheduling. LAN. Internet. Controls . Network. ISA . Long Term and Short Term Plans. System Software. Problems Management. Latest CISA Review Manual by ISACA. Process. Logical Access. Digital Signature . WAN.Ron Weber 2.Around and Through Computer (2) 3.Meaning and IS Auditor's Role . Physical Access. Auditing in a Computerized Environment . Performance. DEI.(407C) INFORMATION SYSTEMS AUDIT 1. Network. Encryption. IT Crimes.Review of Performance. USA (2) 104 . Methodologies . OOM. BCP (2) 9. Evaluation and Reporting Methodologies (2) 10.

ASP Browser ASP Process Concept of File Inclusion. Links And Images – Image MappingServer Side.Frames (Nested. Meta Tags. HTML A. Understanding ASP Script. Getting started with active server Pages What are ASPs? Understanding Client – Server Model ASP versus Client side Scripting Setting PWs and/or IIS ASP tools like Visual Interdev or Font Page B. Arrays Operators D. DL) . To a Site. Using VB Script Built-in Function Typecasting Variables (2) (5) (3) (3) (3) (3) (3) (2) 105 . Introduction To XML 2. Form Elements Links – To a page. /External Transaction Effect Client Pull D. CSS Inline Embedded Sep. Styles C. Within Page. Understanding VB Script Control Structures Conditional Looping Branching E. Client Side Layout – List (OL. C. I Frame) Head Elements – Base Font. ASP A. Designing Contents – Blocks.Tables. Scripts. Dissecting your First ASP Script. Working with variables Definition and Naming rules Data Types Constant. Text.HTML Basics Introduction to HTML WWW Web Publishing B.(408C)– INTERNET TECHNOLOGY 1. UL.

Willart 7. Microsoft Office 2003 Front page Inside Outside 106 . The Complete Reference to HTML .F. ASP in 21 Days – Scott Mitchell and James Atkinson 5. Formatting -Functions.Thomas Powell 2. ASP 3. Math. Using Database Reading From a Database Using ASP Inserting.Beginner’s Guide . String.0 – A Beginner’s Guide – Mercer 6. Dynamic HTML for Dummies – Michael Hyman 3. Date. ASP Developers Guide – Greg Vuczek 4. Updating. HTML . and Deleting Database records The Internet Programming using Front Page (2) (4) Books Recommended:1.

Delivering Value to customer.OPERATIONS STRATEGY 1.E Porter. OPERATIONS STRATEGY IMPLEMENTATION: Evaluating various trade offs alternatives – Focused manufacturing – Product or process focus – Make or Buy – merits /demerits – value chain approach – just in time – lean manufacturing – Quality as strategic factor – CAD/CAM/CIM. Richard Lamming. (8) Books Recommended: 1. Services.Operations as a service – Historical role of Operations Management – Current perspectives. DYNAMIC MARKETS & GENERIC STRATEGIES: Technology strategy – Issues in New Product development Time to market – strategic nature of process – Business implication of Process choice – Hybrid Process. Operations Strategy -. (10) 7. Strategic Operations Management . 8. Operations Strategy and Competitive dimensions – Operations and Corporate Strategy – Strategic Fit – A framework for Operations Strategy in Manufacturing. Competitive Manufacturing Management – Nicholas 4. METHODOLOGY FOR DEVELOPING OPERATIONS STRATEGY: Checking markets.Narayanan 107 . (8) 4. Order Qualifiers. John Bessant. OPERATIONS STRATEGY & COMPETITIVENESS: World of operations in 2020 – Operations Management in the organizational chart . JIT in manufacturing – M. (6) 5. Managing Technology & Innovation for Competitive Advantage . (6) 8. Progression & Regression. issues involved – organizational issues operational approaches to improving delivery system. PRODUCT /SERVICE PROFILING: Procedure – company or plant based profiles – decisions for product reallocation – down sizing – Capacity decisions. INVESTMENTS DECISIONS: Linking investments to Product life Cycle and Risk reduction – fast market feed back – use of IT – organizational learning – Traditional accounting and financial perspectives and operations strategy. Manufacturing Strategy . MANUFACTURING INFRASTRUCTURE DEVELOPMENT: Importance . Peter Jones – (Butterworth Heinemann) 6.Terry Hill 5.G. (6) 3. PQCDSM. core competence and distinctive capabilities – stake holders & strategy.Koregaonkar (Mac Millan) 9.(404D). ROLE OF MANUFACTURING /OPERATIONS IN BUSINESS STRATEGY: Value as business concept – strategic issues in manufacturing – Value Chain concept Focus. 7. Outcome of Market debate – Linking manufacturing to Markets – strategic integration – why products sell in the markets – Order Winners. (10) 2. Competitive strategy – M. Operations Management for Competitive Advantage – Chase 3. controlling operations – key performance Indicators. (6) 6.David Walters – Palgvave Mcmillan 2.Steeve Brown. Operations Management – Terry Hill.

A. key principles. Technological Forecasting: Exploratory: Intuitive. framework for formulating technology strategy. Growth Curves. Strategic Management of Technological Innovation . Morphological Analysis. Pitman. Impact of technology on society and business. Technology strategy: concept.Gaynor . Organizational and Psychological Factors.TECHNOLOGY MANAGEMENT 1. Crawford McGraw-Hill. outsourcing strategic issues. Managing New Technology Development . (6) 8. Bringing New technology To Market . R.Burgelman. Managing research and development (R&D).McGraw-Hill. Social Issues in Technology Management: Technological Change and Industrial Relations. (5) Books Recommended: 1. Human Aspects in Technology Management: Integration of People and Technology. Technology Transfer Management: Technology transfer-process.Mcgraw Hill 7.Kathleen R Allen .Tarek Khalli -. and S.Twiss. Extrapolation. 9. 2. Evolution and growth of technology. 6. Handbook Of Technology Management . technology sourcing. 4. Technology Assessment and Environmental Impact Analysis.V K Narayanan Pearson Education Asia 5.Souder. . Technological Leadership and Follower ship. Wheelwright -. Normative: Relevance Tree. Technology Assessment: Technology Choice. Management of Technology . (5) 9. Strategic Technology Management .Jaico Publishing House 108 . Organizational Structure.C.Prentice Hall India 10. M. Competitive advantages through new technologies: product development – from scientific breakthrough to marketable product – Role of Government in Technology Development. Managing Intellectual Property. and C. Technology diffusion and absorption: Rate of Diffusion.(405D). Strategic Management of Technology & Innovation . B. Technology Monitoring. innovation management (8) 5. W.Schilling . development and competition. (6) 7. 3. Project management in adoption and implementation of new technologies. (6) 6. -. F. Management Of New Technologies For Global Competitiveness –– Christian N Madu .McGraw-Hill. 2nd ed. Technology Acquisition. Technology forecasting: techniques and application. (8) 3. Introduction to technology management: Concept and meaning of technology. McGraw-Hill. Innovation Time and Innovation Cost. Linkage between technology. Managing Technology and Innovation for Competitive Advantage .C. 8. Forms of technology: process technology and product technology. joint ventures.Betz. Madique. types. Mission Flow Diagram (8) 4.M.A. (8) 2. Speed of Diffusion.. Irwin. Meaning of Innovation and creativity. Managing Technological Innovation . role and significance of management of technology.

Malcolm Baldrige National Quality Award Award Criteria. Strategic Planning.Service Needs Identification – Service System Design.Quality and Market Share . 100% Inspection – Attributes and variable sampling plans – OC Curves – Producer and Consumer Risk – AQL.The Balridge View of Leadership. Quality. np and C Charts – Benefits of Control Charts and Applications 6.The Taguchi Loss Function. Perspectives on Leadership for Quality . ISO 27001:2005 Information Security Management System (8) (10) (10) (6) (2) (6) (4) (6) 109 . Definitions of Quality. 4.(406D). Benefits of Total Quality Management. Quality Management Standards: (Introductory aspects only) a.Cross-Functional Teams – Supplier/Customer Partnerships. The Crosby Philosophy. 5. Principles of Total Quality Management: Introduction . Designing Quality into Services . Quality Function Deployment – The Quality Function Deployment Process .Quality and Cost . 2. The ISO 14001:2004 Environmental Management System Standard c. Reliability: Concept and Components – Concepts of failure – Reliability of system – Success and Failure models in series and parallel – Methods of achieving higher reliability – Concept of maintainability and availability – Comparison with reliability.Building the House of Quality – Implementing Quality Function Deployment. AOQL and AOL. The Juran Philosophy – The Juran Quality Trilogy.Customer Relationship Management Techniques.A Race Without a Finish Line. The Deming Management Philosophy – Profound Knowledge – The Impact of Profound Knowledge – Deming's 14 Points for Management. P. Partnerships . 3. Economic Issues . TQL.Quality and Price . Customer Focus: The Customer-Driven Quality Cycle – Identifying Customer Needs – Achieving Customer Requirements in Production – Implications of the Customer-Driven Quality Cycle. RQL. Statistical Process Control: Control Charts – X-R. and Competitive Advantage: Brief History Modern Developments in Quality . 8. Quality Control and Quality Assurance: Concept of Quality Control – Concept of Process Variation – Acceptance Sampling – Sampling Inspection Vs. Customer Satisfaction Measurement Techniques . 7. Managing and organization for quality: Quality Policy – Quality Objectives – Leadership for Quality – Quality and organization culture – Change Management – Team Building. Quality in Manufacturing and Service Systems. The ISO 9001:2000 Quality Management System Standard b. 9. Quality & Competitive Advantage. Quality Management Assistance Tools: Ishikawa Fish Done diagram – Nominal Group Technique – Quality Circles – Flow Charts – Pareto Analysis – Pokka Yoke (Mistake Proofing).QUALITY MANAGEMENT 1.Elements of Total Quality Management – Strategic Planning and Leadership – A Customer Focus – Fact-Based Management – Continuous Improvement – Teamwork and Participation.

Planning for an audit .Dale H Bester field – Pearson Education 2. Manuals of various standards. CMMI Fundamentals & Concepts f. Quality Control & Total Quality Management – Jain 4.Value addition process during Internal Audit . 110 . ISO / TS16949:2002 for Automobile Industry e.Auditor Ethics . Quality Control .Developing a Check-list -Conducting an Audit . Managing for Total Quality – Logothetic 6. Auditing Techniques .d.Mock Audits . (8) Books Recommended 1. The essence of Total Quality Management – Hunsen & Ghare 5.Writing an Audit Report . Quality Problem Solving – Smith 7. ISO 9000 – Kairon 8. Total Quality Management – Sundarrajan 3.Quiz.

(2) 9. Limitations of CPM/PERT. “Project Management. Project Closure/ Termination: Meaning of closure/ termination. PERT/CPM simulation. constructing diagram and computations using precedence diagramming method. importance of project management. (4) 7. termination steps. AON basics. tools and techniques. Project Planning: Project Planning and Scheduling techniques: developing the project network USING CPM/PERT. Quality Management Systems. project team pitfalls. Samuel J. Project Management Concepts: Concept and characteristics of a project. Resource Scheduling: Resource allocation method. Scheduling And Control” Tata Mcgraw-Hill Publishing Co Ltd 111 . methods to monitor. Project Quality Management: Concept of project quality. stages in developing a high performance project team. Clifford F Gray. Forward Pass and backward pass. (2) 2. application of Critical chain scheduling and limitations. Work Breakdown Structure. major features of softwares like MS Project. (8) 3. (2) Books Recommended 1. Mantel Jr. Managing Project Teams: Team development process. critical chain scheduling method. types of project. project life cycle. and control planned cost and schedule performance. and cost. (2) 5. splitting and multitasking. schedule. John M Nicholas “Project Management For Business And Technology” Prentice Hall Of India Pvt Ltd 4. quality management at different stages of project. project audit process. Precedence Diagramming Method. Erik W Larson. Critical Chain Scheduling: Concept of critical chain scheduling. project organizational structure. criterion for software selection. evaluate. Jack Meredith. (2) 10. cross cultural considerations. James P Lewis “Project Planning. (4) 6. Project performance Measurement and Control: Monitor and assess project performance. constructing network diagram. “Project Management-The Managerial Process” Tata Mcgraw-Hill Publishing Co Ltd 2. Selection and training of employees. Multi project resources scheduling (2) 4. team building process. International Projects: Issues in managing international projects. (2) 8. reducing project duration.A Managerial Approach” John Wiley and Sons 3. performance measurement.(407D). Statement of Work. Earned value Management. responsibility for quality in projects. IT in Projects: Overview of types of softwares for projects. final closure. TQM in projects.PROJECT MANAGEMENT 1.

new skills and attitudes required. Portfolio approach. Operations Now – Finch 4. Global Sourcing (6) 2. Cross-Functional Teams: Cross-functional teams and supply management activities. (5) 7. benefits of cross-functional teams. Dobbler. Evolution of Sourcing: Purchasing a dynamic profession . Just in Time Purchasing. evaluation.Burt. Protecting our physical environment.STRATEGIC SOURCING 1. Production and Operations Management – Chary 3. Stores Procedure. Relationships of the future – JIT in the supply management (5) 6. (2) Books Recommended:1. strategic sourcing. (3) 5. (3) 4. supply chain and supply networks. challenges of cross-functional teams. Supply Management’s relation with other departments. E commerce and the right type of relationship. Competitive Manufacturing Management – Nicholas. Stores Management: Functions and Importance of Stores Management. Starling. Replenishment system. Developing and managing collaborative and alliance relationships – joint problem solving. Methods of Buying. quality at the source. values in the workplace. (6) 3. Stores documentation. supply alliances. Five Major Developments – cross functional teams. Organization of stores. Purchase Management: Purchasing activity. 112 . Supply Management in non-manufacturing organizations.(408D). determining purchasing quantities. prerequisites to success of cross-functional teams. Supply Management and the external environment. TMGH. information sharing. 7th ed. Supply Management and Social Responsibilities: Diversity suppliers. Contract & Procedure of Leasing. Supplier’s perspective. Supplier selection. World Class Supply Management . 2. Supply Management – An organization spanning activity: Supply Management’s role in business. Concept of Hire-Purchase. certification. e-procurement.Origins of Purchasing and transition to supply management – value adding benefits and strategic focus. Three types of buyer supplier relationships. Buyer-Supplier Relationships: Transformation of buyer-supplier relationships. The role of power.

(404E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION LABOUR WELFARE 1. Labour Welfare – Introduction, History, Definition, Scope, Objectives, Principles and Theories. 2. Labour Welfare Officer – Role, Qualifications, Functions, Duties. 3. Productivity and Labour welfare. 4. Workers Participation in Management – Role of WPM in Labour Welfare and Industrial Hygiene. 5. Workers Education Scheme – History and programs. 6. Statutory Welfare Amenities – as per Factories Act, 1948, Plantation Act, 1951, Motor Act 1952, Motor Transport Act. 7. Non-statutory welfare Agencies – Role of Trade Unions, NGOs and Local-self Govt. 8. ILO - & ILC – Introduction, History, Scope, Objectives and Structure. 9. Corporate Social responsibility, Industrial Social work. 10. Impact of Industrialization on Developing countries like India - Pollution, Urbanization, Social Health. 11. Relationship between Mental, Physical, Social and Industrial Health. 12. Social Security – concepts and components. Books Recommended:1. Aspects of Labour Welfare and Social Security - A.M.Sharma 2. Labour Welfare, Trade Unionism – S.D. Punekar 3. Labour Problems and Social Welfare - R.C. Saxena 4. Labour economics and social welfare - Dr. B.P. Tyagi.

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(405E)- Labour Laws
1 The Industrial Disputes Act, 1947 Definitions of Industry, Workman and Industrial Dispute - Authorities under the Act –Procedure, Powers and Duties of Authorities – Strikes and Lock outs – Lay off and Retrenchment – Special Provisions relating to Layoff, Retrenchment and Closure in certain establishments (12) 2 The Maharashtra Recognition of Trade Unions & Prevention of Unfair Labour Practices Act, 1971 Entire Act 3 The Industrial Employment (Standing Orders) Act, 1946 Entire Act – Principles of Natural Justice 4 The Employees’ Provident Funds and Miscellaneous Provisions Act, 1952 Entire Act 5 The Employees’ State Insurance Act, 1948 Corporation, Standing Committee and Medical Benefit Council– Contributions – Benefits – General 6 The Workmen’s Compensation Act, 1923 Entire Act 7 The Maternity Benefit Act, 1961 Entire Act Books Recommended:1. Bare Acts 2. Industrial Law – P L Malik 3. Industrial Law – J K Bareja 4. Labour Laws for managers – B D Singh 5. Industrial & Labour Laws – S P Jain

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(406E) STRATEGIC HUMAN RESOURCE MANAGEMENT 1) Introduction To Strategic HRM (6) Definition, need and importance; Introduction to business and corporate strategies; Integrating HR strategies with business strategies; Developing HR plans and policies 2) Human Resource Environment (6) Technology and structure; Workforce diversity; Demographic changes Temporary and contract labour; Global environment; Global competition Global sourcing of labour; WTO and labour standards 3) RECRUITMENT AND RETENTION STRATEGIES (8) Online recruitment; Employee referrals; Recruitment process outsourcing Head hunting; Executive education; Flexi timing; Telecommuting Quality of work life; Work - life balance; Employee empowerment Employee involvement; Autonomous work teams 4) TRAINING AND DEVELOPMENT STRATEGIES (8) Creating a learning organization; Competency mapping; Multi-Skilling Succession planning; Cross cultural training 5) PERFORMANCE MANAGEMENT STRATEGIES (8) Defining key result areas (KRA); Result based performance Linking performance to pay; Merit based promotions 6) REWARD AND COMPENSATION STRATEGIES (6) Performance based pay; Skill based pay; Team based pay Broad banding; Profit sharing; Executive Compensation; Variable pay 7) RETRENCHMENT STRATEGIES (6) Downsizing; Voluntary retirement schemes (VRS) HR outsourcing; Early retirement plans; Project based employment 8) HUMAN ASPECTS OF STRATEGY IMPLEMENTATION (8) Behavioral issues in strategy implementation; Matching culture with strategy Human side of mergers and acquisitions; Leadership, power and politics; Employee morale; Personal values and business ethics 9) GLOBAL HR STRATEGIES (4) Introduction to global HR strategies; Developing HR as a value added function Books Recommended:1. Strategic HRM – Jeffery Mello, Thompson publication, New Delhi 2 .Strategic HRM – Charles Greer, Pearson education Asia, New Delhi 3 .Strategic HRM - Michael Armstrong, Kogan page, London 4 .Strategic HRM – Agarwal, Oxford university press, New Delhi 5. Human resource management – Garry Dessler, PHI, New Delhi

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benefits of HRA. collective learning (8) 2. Training and Development. RaoPub: “Response Books” Leading HR. linking hr to international expansion.EMERGING TRENDS IN HR PRACTICES 1. Re-Engineering HR – Functions and Processes. Pub: Himalaya Publications 2) HRD Audit. Compensation Management. HRD Audit: Meaning. international recruitment at different levels. evaluation systems. factors associated. HRD Scorecard. methods and valuation models. V. audit instruments. Labor Relations – Key Issues (10) 3. HRD Accounting and Audit: HRA Introduction. methodology. managing virtual teams. Jon Sparkes Pub: Jaico Publishing House 1st edition 4) Re-engineering of Human Resources Author: Lyle Spencer (Jr) Pub: John Wiley and Sons 5) International HRM – Managing People in International Context. Expatriate Training. The changed role of HR in organizations with respect to leading the change and operating from the “Board Room “level. Report. need and objectives. Performance Management – Criteria’s used. South Western Publications 116 . Welch Pub: Thompson Learning. Objectives and Approaches. differences between HRM Domestic and International perspectives.(407E). HR in International Context: Issues that change the context. implementing re-engineering changes (6) 4. Text and Cases. Developing International teams. issues. issues in staff selection and retention. Author: Dowling. 3) Delivering Competitive Advantages Author: Clive Morton. Author: C B Mamoria and S V Gankar. challenges of sustainability with reference to Retention and Talent Management for competitive Advantages. Repatriation Process. Author: T. Learning organizations and organizational learning. Andrew Newall. (6) Books Recommended:1) Personnel Management.

informal relations with higher authorities. Lock-out. Suspension of operation etc. Cases will be normally based on the following topics of personnel management. demotion. promotion. c) Favouritism.(408E) CASE STUDIES IN PM & IR CASE STUDIES IN P M / IR 30 A student will study at least 20 cases. a) Recruitment sources – controversy over issue of sons of soil. causing industrial unrest. e) Using Act of force by Management. g) Disregarding agreement terms violating terms of settlement signed 117 . violation of principles of Management. b) Conflict on transfer. f) Issues connected with adjudicated matters of respective industry. 10 from personnel management and 10 from Industrial Relations. Retrenchment. and upgradation. d) Declaration of strikes lay off. Closure.

strategic alliances (Partnership and relationship management) [6] Books Recommended:Schniederjans. A. et al.Management of Global Products 9) Interfaces with other Functions [4] . M. P-P. – Operations Management in a Global Context Production and Operations Management. – Transnational Management 118 .Interface with Communications 10) Joint Ventures.Benchmarking International Operations 7) International Operations-Critical Issues . & Ghoshal. C. – Global Operations and Logistics Bartlett.International Sourcing & Logistics [8] [4] [6] [6] [6] [4] [8] 8) Internationalization of Technology [8] . OUP Flaherty.International Operations Management -MFG: Make or Buy. – Global Operations Management Dornier.404F. Outsourcing 2) Location Layout and work flow 3) Production Company Factors Product factors Strategic role of foreign factories 4) Production Quality Productivity The Toyota way Beyond Toyota 5) Labour Laws Factory act/ Labour HR Practice 6) Variations in Operating Practices . S.T.Interface with Marketing .International Operations Planning . 2/e .International Facilities Location . M. K Bedi.INTERNATIONAL BUSINESS OPERATIONS 1) Internationalization of Operations .J.Interface with R & D .International Technology Transfer .

Globalization and Business .Marrewijk OUP 119 .Daniels. Radebaugh and Sullivan International Economics.

Transport Documents. Mechanism with illustration.P.Forward Rate. Futures and Options. Documentary Collection. Significance for the Economy and Bank. Paris Publica 500 Clauses 1 to 49 with case studies / illustration. Bid Bond etc.B. Outline of Exchange Rate and Types..405F. (4) 14 Introduction to Exchange Rate Mechanism: Spot. Statutory basis of Foreign Exchange. Bretton Woods system. Fixed-Flexible Exchange Rate Systems. (2) 15 Deriving the Actual Exchange Rate: Forwards.F. (4) 13 Uniform Rules Collection – 97 Revision: Clauses 1 to 22 with case studies/ illustration.C. Financial Documents. (4) 9 INCOTERMS: C. Trade and Exchange Control Formalities. F. (4) 5 Non resident Accounts: Repatriable and Non Repatriable. Documentary Credit. Country Risk Monitoring Model. Exchange Arithmetic.. (4) 16 Guarantees in Trade: Performance. Clean Advance. Convertibility. Euro market. Sanction of LC Limit. Forfeiting / Factoring. and other formalities 12 Uniform Custom Practices of Docu Credits – 93 Revisions. I. (4) 4 Finance Function: Financial Institutions in International Trade. (4) 3 Introduction to International Monetary Developments: Gold standard. E.C. Exchange Market. Export Methods how to start export. (2) 6 Methods of IN Trade Settlement: Open Account. (4) 11 Export Finance: Financing of Export/ Deemed Export: Pre ship. (4) 8 Documents involved in International trade: Statutory Documents. Suppliers Credit. (4) 2 India’s Forex Scenario: BOP crisis of 1990. (2) 120 .FOREIGN EXCHANGE MANAGEMENT 1 Management of Foreign Exchange with special reference to India: Meaning of the Term “Foreign Exchange”.C. Risk Bearing Documents. (2) 17 External commercial Borrowings: Buyers Credit.C.O. Import Export Overview. C. (4) 10 Financing of Imports by Opening of Letter of Credit: Documents required. LOERMS. (4) 7 Documentary Credits (Letter of Credit): Types of LC – Parties.I. and Post Ship (4) Finance. Swap[s.G.I. Evolution of Exchange Control.

(6) 8 Foreign Direct Investment: Capital Budgeting for foreign direct investment. International Finance 3 Levich. Currency Swaps and Pricing of futures and options . Foreign Exchange Risk and exposure and management – transition exposure. Forward exchange Premiums and discounts. Maurice. Euro currencies. 121 . calculation of forward rates based on cross rates. (6) 2 Foreign Exchange Markets: Spot exchange markets – the organization of Inter Bank Market. Euro notes and (6) Multinational Banking Market Efficiency: Efficiency of money markets and efficiency of foreign exchange markets.Binomial pricing and Black – Schools formula. John Futures and Options 2 Levi. retail versus Inter-Bank rates. Chaps and Swift. Flexible Exchanges Rates. Types of Buying and Selling rates. Eurobonds and foreign bonds.406F. Portfolio Selection and capital market theory in International context. Rewards and Risk of International Finance. options and swaps. Equity and Bond financing. Currency Options. Exchange quotations. Actual practiced of capital budgeting (8) Book Recommended: 1 Hull. Richard International Financial Markets. Conventions in quoting forward Exchange. translation exposure and economic exposure and the management of these exposures. Chain rule. (4) 4 International Manifestations of the Law of One Price: The Purchasing power parity principle and the Interest parity principle. 6 Long term financial markets – Equity and Bond investments.INTERNATIONAL FINANCIAL MANAGEMENT 1 The importance. (4) 5 Short term financial Markets: Eurodollars. Bank financing – Parallel Loans and Credit Swaps. Multi-currency bonds. Market Clearing And Exchange Brokers. The adjusted –present value technique. A backgrounder to the International Financial systems –Gold and Dollar Standards. Bank settlement via correspondent accounts. Exchange Arithmetic – purchase and Sales transactions. (20) 3 How to hedge and speculate: Hedging and speculating via forwards. selecting the appropriate discount rates. Chips. (6) 7 Portfolio Analysis. futures. Currency Futures. Difficulties in evaluating Foreign projects. Cross rates. Rollover Forward contracts. Forward exchange contracts – features of forward contracts. Case for Fixed versus.

development and retention strategies in diverse organizations and workplaces 8. caste.407F. Limitations of Affirmative action welcoming ex-parte evaluation and other legal policies 7. influence of behavior 6. Explanation of the dimension of race. Diversity management training programs for all employees and continuous monitoring of results.INTERNATIONAL DIVERSITY MANAGEMENT 1. Analysis of any two Organization’s culture. gender. 9. Recruitment. (2) (4) (4) (4) (4) (4) (3) (3) (2) 122 . ethnicity. Understanding cultures. Formulations of international equal opportunity and non-discrimination policies 5. political ideologies 4. age. social / economic status. sexual orientation. Historical perspective of diversity management in changing demographics 3. physical abilities. Broad concept and definition of diversity 2. religious beliefs. Diversity Audit.

Ethics in international business (6) Normative and relative ethics. Hartman. Values and Ethics for Organizations.408F. (2) 6. Corporate governance beyond legal compliance (4) 4. Cost benefit analysis of corporate social responsibility and good corporate citizenship (2) 10. OUP 5. Crane& Matten OUP 2. expectations. Sustainable development (2) 9. OUP 3. OUP/OIP 6. judicious use of natural resources (5) 7. Sarham Oxley Act (SOX) Home and host country’s regulations and compulsions of international agencies 3. Perspectives in Business Ethics. Importance of doing business on merit. Its only Business. Human dignity (5) Meeting stake holders. competitiveness and fair trade practices Employee wellness. Legal compliances. Ethics and human rights Balanced global environment Kyoto Protocol concern of global warming. Role of international trade and business organizations Concept of Ombudsman Books Recommended: 1. concept and choice. The Management and ethics omnibus. CasesAnalysis of failure of leading corporate and top auditing firms due to lapses in ethics and social responsibilities.Chakraborty.BUSINESS ETHICS AND SOCIAL RESPONSIBILITY (INTERNAL PAPER) 1. International Importance of integrity. Fundamental principles of ethics (2) 2. avoidance of corrupt practices 5. Mitra. Chakraborty. Wider concept of social responsibility Balance between profit and social / moral obligations and survival. OUP 4. Maintenance of ecological balance (2) 8. Chatterjee 123 . Corporate Governance2/e Mallin. Business Ethics.

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