Consumer Behavior Affecting Advertisements

Effect of consumer behavior on Bajaj Ads

< Bajaj Auto Ltd. ranked as the world's fourth largest two- and three- wheeler
manufacturer
< The brand is well-known across several countries in Latin America, Africa,
Middle East, South and South East Asia
< Bajaj is continually dominating the Ìndian motorcycle marketing the
premium segment
< Company has a network of 498 dealers and over 1,500authorized service
centres and 162 exclusive three-wheeler dealers spread across the country
< Around 1,400 rural outlets have been created in towns with population of
25,000 and above
< Present distribution network covers 50 countries with dominant presence in
Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, Ìran and
Ìndonesia
< Ìn spite of having a well established market in Ìndia ÷ not a famous brand
in international market in high performance bikes
< 2002entered the Market
< 2003 ÷ DTSi released
< 18-24 21-35
< Definitely Male Digital Biking
< Looks 'alue Technology
< & M Leo Burnett

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3/ 339073.-80/2.< 74:3/  7:7.70.1.943.3.0-003.0089.39570803.3.03 $7.4:397089/423.70933/. :.94341  .0 !708039/897-:94330947../08 4:2-. !07: 59 7..3.3.078 .90/394389545:. .3/ 3/4308.70935071472.902.2. 3859041 .-4.0-08 < < .24:8-7.3.4. 349.4:9098.3/..

.

344   04:73099 .0 9.80/     01390.709   %$ 700.< < < < < <  039070/90.:0 %0.3 448 '.

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