Presented By: Amit Dandapath

PRODUCT MIX A product mix consists of all the product lines and items that a particular seller offers for sale   A product mix consists of various product lines .

A company’s product mix has four important dimensions:     Width Length Depth Consistency .


personal care. household care and baby care  . fabric care.Product mix width  Product mix width refers to the number of different product lines the company carries Godrej Consumer Products markets a fairly wide product mix consisting of many product lines. including skin care. hair care.

 Godrej Consumer Products typically carries many brands within each line. Vigil. Crowning Glory.Fair glow. Shikakai  . It sells four personal care soap:.Product mix length  Product mix length refers to the total number of items the company carries within its product lines.

Product Line Decisions Product mix width Skin care Hair care Personal care Household Baby care Producare ct line Cinthol Renew Fair glow Dish wash length Snuggy dry Godrej Godrej Crowning glory No.1 Expert .

jasmine. strawberry& walnut.  .Product line depth  Product line depth refers to the number of versions offered of each product in the line. ayurvedic and rose) and in two sizes. lime & aloevera. natural. Godrej No. sandal. then it has a depth of 18. lavender.1 comes in 9 variants (moisturizing.

production requirements.  .Product mix consistency  The consistency of the product mix refers to how closely related the various product lines are in end use. distribution channels. or some other way Godrej consumer product lines are consistent in sofar as they are consumer products that go through the same distribution channels.

Thank You .

Sign up to vote on this title
UsefulNot useful