INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY

India’s Largest Beverage Alcohol Group and The Largest in the World Total worth of its spirits division brands is over $ 5 billion US Dollars Market Leader with over 59% market share of India Spirits Business 114 million cases in the year 2010-11 Portfolio comprises of a wide range of Brands including 21 Millionaire Brands

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY

21 Millionaire Iconic Brands

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

USL Now Global # 1 has out-performed the FMCG peer set on Revenue & Profit growth

Company USL Peer Set Average Radico Khaitan HUL ITC Nestle Dabur Britannia Tata Tea

3 Year NSR CAGR % 26% 16% 14% 13% 15% 20% 14% 20% 14%

3 Year EBITDA CAGR % 39% 11% -1% 17% 11% 18% 18% 5% 8%

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY

USL – Truly A Global Indian FMCG Company
% Share of turnover from Overseas Operations 20%

Company USL Peer set Marico Dabur

21% 13%

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY

USL PERFORMANCE HIGHLIGHTS
USL Brands grew 14% World’s Top 100 Spirits Brands grew 1%* 18 of the Top 25 global Premium brands lost ground Smirnoff, Bacardi, Johnnie Walker, Absolut collectively lost 4 million cases* USL is one of two companies with more than 10 brands featuring in the Top 100 brand listing*
*

Source – Impact International

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY

1 2nd Largest non-Scotch whiskey in the world • W&M 4th largest Scotch company in the world Widely recognized brands INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .Largest Umbrella alco-bev brand in the world • Celebration Rum 3rd largest Rum in the world • McDowell’s No.Brand Performance Highlights • McDowell’s No.1 Largest selling Brandy in the world • Black Dog Largest Premium Scotch in India Bagpiper Largest Whiskey in the world McDowell No.1 .

Honey Bee (#2. Signature (# 3). Antiquity (# 4. Fastest Growing Regular Brandy). OTW (# 3. DSP Black (#3. Romanov (#2) Regular Rum Regular Brandy 56% 67% McDowell’s Celebration (#1).USL has dominant market share & the fastest growing brands in most key segments Category USL Market Share (%) Brand Ranking BII Scotch Premium Scotch Regular Scotch Whiskey Premium 60% Royal Challenge (# 2). Fastest Growing Rum) Mc Dowell’s No 1 (#1). John Exshaw (#3) Regular Gin 79% Blue Riband INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY . Old Cask (#3. Fastest Growing Premium Whisky) Mc Dowell's No 1 (#1). Fastest Growing Regular Whisky) 44% 6% Black Dog 12 Yr (Rank # 1. Fastest Growing Premium Scotch) Black Dog 8 Yr (Fastest Growing Regular Scotch) Prestige Regular Vodka Premium Prestige Regular 61% 55% -7% 83% ‘Red Romanov (#2) White Mischief (#1). Fastest Growing Prestige Whisky) Bagpiper (#1).

2009 INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .USL is one of 5 brands tipped to become a global brand from emerging markets Financial Times. July 19. London.

1 is India’s largest FMCG brand by retail value and the world’s largest alcobev brand INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .McDowell’s No.

18.000 Cr • UBL ~ Rs.500 directly & ~ 75. 3.21.Value Creation by USL & UBL • Retail sales value • USL ~ Rs.000 cr • Government revenue through excise and other levies • USL ~ Rs. 30.8.000 indirectly • UBL ~ 30.000 cr INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .000 Cr • UBL ~ Rs.000 directly & indirectly > Rs.200cr > Rs.38.200 Cr • Employment • USL ~7.

Iconic Properties INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

ROYAL CHALLENGERS BANGALORE INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

ROYAL CHALLENGE RS BANGALOR E ROYAL CHALLENGERS BANGALORE INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

Luxury Brands INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

The World’s Most Beautiful Vodka • It’s pink. it could live on a vanity table. Pinky owes its elegance and distinctive “ pink” taste to a bouquet of violets. Created in Sweden by champion wine tasters. It’s redolent of flowers and fruit. rose petals. And in its chic perfume style bottle. hand blended into the vodka after distillation for maximum flavor. wild strawberries and other botanicals. • INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

Wines INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .Luxury Portfolio .

• Four Seasons Varietals Winner of Sommerlier India and Internation al Wines Challenge Award • INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

aged malt and grain whiskies have been skillfully blended together to create Black Dog 18 Year Old – a sublime testament to the art of luxurious indulgence. • INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .Black Dog 18 YO Scotch Whisky • Black Dog 18 Year Old is a Magnum Opus from the acclaimed Black Dog stable Matured for a minimum of 18 years in oak casks.

• • INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY . The richly coloured ‘Black Dog’ fly is a key signature of the brand A ‘rich’ saturated blue has been used to depict the sophistication of the brand with touches of light gold depicting a sense of grandeur.Black Dog 18 YO Scotch Whisky • • Inspired by the smoothness of the ‘Black Dog 18’ blend. the design uses a minimalist approach Scottish scenery being treated in an ‘evening’ tone – thus enhancing a feel of calmness and serenity.

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

12 Year Old Deluxe Scotch Whisky Brand Highlights • Largest selling Premium Scotch with 50% market share USP: 125 year Brand heritage Authenticity Consistent quality INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .Black Dog.

refined smoothness Islay malts -phenolic character of peated malt Lowland malts. Speyside.Black Dog.12 Year Old Deluxe Scotch Whisky Blend • The blend contains a range of Scotches from the Highlands. Islay and the Lowlands Distilleries Highland Scotches -rounded and dry character Speyside Scotches .sweet character with a hint of smokiness Overall Black Dog 12 Year Old Scotch is treasured for its mellow Smoothness and its distinct palate • • • • • INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY Communication .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

Black Dog Centenary 8 Year Old Scotch Whisky Brand Highlights • • Launched to commemorate 100 years of Black Dog A rich and rare 8-year old blended Scotch whisky USP: unique blend of 32 fine aged single malts chill filtered at 0oC to elicit subtle nuances INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

Black Dog Centenary 8 Year Old Scotch Whisky Blend • • a unique blend of 32 fine aged single malts seductive aroma and silky smooth tones. pronounced rich malt and oak and sherry sweetness. spreads warmly in the mouth like silent sea waves. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY . of the Speyside malts lending their backbone to this classic Scotch whisky • Robust body.

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

Antiquity Blue Rare Premium Whisky Brand Highlights • • Finest & most expensive Indian whisky Won several blend awards including Gold at World Beverage Competition. USA (2007). has established itself as the new benchmark in the super premium whisky segment growing at over 61% • • INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY . USA (2007) Ultra-premium variant of Antiquity Rare. in category for Scotches (Single Malt/Blended/Specialist) Several International awards for superior packaging including Worldstar 2006 & bronze at World Beverage Competition.

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY . and is smooth with a velvety feel on the tongue USP: Finest Indian whisky with world-class credentials Specially imported blue bottle in line with brand ’s super-premium image. mellowed in imported white-oak casks and distilled in traditional copper stills Has a rare touch of “HEATHER & PEAT”.Antiquity Blue Rare Premium Whisky Blend • • Made from choicest malts.

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

Brussels in 2006 USP: Blend of International standards INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .Antiquity Rare Premium Whisky Brand Highlights • • • The only whisky in its class Won the ITQI Taste award at Brussels in 2006 Won the Gold Medal at Monde Selection.

matured in imported white-oak casks Blended with choicest. in proportions which is a well guarded proprietary secret • INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY . imported vatted malt spirit from Scotland.Antiquity Rare Premium Whisky Blend • Double distilled in special copper potstills.

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY

Mc Dowell’s Single Malt Whisky
Brand Highlights

• • •

Developed to suit the palate of the discerning Single malt drinker Made at our State-of-art Distillery at Goa First ever indigenously developed Single malt whisky from Asia

USP:

One of the best Single Malts at highly affordable price (best value for Money)

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY

Mc Dowell’s Single Malt Whisky
Blend

Its one of the very few single malt whiskies produced outside Scotland Distilled in the pot still tradition it is matured in oak casks for over three years to deliver a distinct taste

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

Royal Challenge Finest Premium Whisky Brand Highlights • • • • • Synonymous with the finest Indian Whisky Largest selling Premium whisky of India 24-year Heritage brand with sales of over 1.2 million cases per annum Market leader with 33% market share Won awards at ITQI. Brussels and World Beverage Competition. USA. USP: Finest Indian Whisky Widely accepted for over 2 decades INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

Royal Challenge Finest Premium Whisky Blend • • Full-bodied blend of imported scotch & select Indian malts Carefully matured in imported white oak casks to attain the unique blend which makes Royal Challenge a connoisseur’s delight INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

Sharply positioned on ‘Success is Good Fun’ INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY . 2006 – Silver & Best in Class awards at the International Wine & Spirits Competition.Signature Rare Aged Whisky Brand Highlights • • One of the fastest growing brands in the USL portfolio Awards Won for blend are– Grand Gold at Monde Selection. Attractive & Unique packaging. 2005 USP: World-class blend. 2005 – Bronze at Concours Mondial De Bruxelles.

Signature Rare Aged Whisky Blend • • Exquisite whiskies from Scotland have been combined perfectly with the finest aged Indian malts These are blended for an extended period of time to ensure that the essence of various scotches. each adding its distinct flavor. is present in every sip Highest quantity of scotch per drop among all the premium Indian whisky brands resulting in an unforgettable scotch-like experience • INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

McDowell Signature Indian Derby 2010 INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

marketing. promotions and consumer events has helped maintain leadership INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY . Constant innovations in packaging.McDowell’s No1 Reserve Whisky Brand Highlights • • 4th largest selling Whisky in the world Combined sales of over 35 million cases FY 10 for the whisky. rum and brandy franchise Market leader with 60% market share Smart Pack won a Silver at the 2005 Flexible Packaging Achievement Awards and also got special Citations at 18th DuPont Awards for Innovation in Packaging • • USP: India’s favorite whisky.

1 giving it a faintly sweet character • • INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY . which imparts aroma and colour Finally good congeners add to the smoothness of No.McDowell’s No1 Reserve Whisky Blend • • • Superior whisky blended with scotch and selected Indian malts matured in Scotch Oak cask In the Scotch oak cask the blend goes though a unique Subtraction-Addition-Processing method Firstly the oak wood cask ensures bad congeners are removed from the malt spirit giving it a woody finish and a golden glow Subsequently it releases Tannin and polphenols.

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

McDowell’s No1 Diet Mate Whisky Brand Highlights • Targeted at the health & fitness-conscious drinker USP: World’s first diet whisky INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

McDowell’s No1 Diet Mate Whisky Blend The smoothness of a reserve whisky is combined with the goodness of ‘Garcenia’ . which has the rare ability to burn excess fat and control cholesterol levels in the human body INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .an ancient Indian herb.

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

White Mischief Vodka Brand Highlights • • • • Market leader with 48% market share Fastest growing vodka 5 year CAGR of 34% Sales of over a million cases USP: Brand name. Sharp and edgy communication Excellent for preparation of cocktails INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY . Frosted bottle. Blue and white color.

White Mischief Vodka Blend • Triple-distilled from the finest spirit and systematically carbon filtered to the highest levels of clarity and purity The clean and dry Extra Neutral Alcohol is blended in close supervision and strict quality control parameters to ensure a high quality vodka blend • INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY . • Multi-distillation process • Further refined through multi-filtration techniques to arrive at a never before blend captured by Romanov Red.Romanov Red Vodka • Derives it niche from the choicest multiple grains grown in India.

• Premium variant of Romanov Vodka INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .Romanov Red Vodka • Introduced in a shrink sleeve packaging (the bottle is made of red sleeve that is conspicuous and attractive) for the first time in India.

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

International packaging INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .Premium Romanov Vodka Brand Highlights • • Sales in excess of a million cases 25% growth for the year ended March 31. 2010 USP: World class Triple-distilled blend.

Premium Romanov Vodka Blend • • • Rigorous 7-step manufacturing process to attain a high level of clarity and purity Chromatography and sensory analysis by experts Blended with extra pure demineralised water INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

Wide acceptability and brand loyalty INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY . Heritage.McDowell’s Blue Riband Gin Brand Highlights • • • Market leader with 76% market share Has been delighting consumers for 47 years Available in contemporary packaging USP: Blend.

McDowell’s Blue Riband Gin Blend • Blue Riband Gin is manufactured using high quality extra neutral alcohol. extra-pure demineralised water and choicest food flavors It has inviting top aroma of Juniper berry with a whiff of coriander in the background • INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

Variety of flavours INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .Blue Riband Premixes Brand Highlights • • Pioneered premixes 15 years back Blend that is premixed to perfection.

Very cool and refreshing INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY . its distinctive and invigorating twist of orange imparts an unmatched refreshing relief to the consumers Ice .A mix of gin and orange.A mix of gin and lime.Blue Riband Premixes Blend Duet .It has a beautifully balanced aroma of mint and subtle lime with emerging layers of juniper berry. its distinctive and refreshing hint of lime adds radiance to any moment Tango .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

2 million cases (2009-10) • • Market leader in India Won The Superior Taste Award 2006 with 2 Stars from ITQI. Brussels. and also the Silver award at the International Wine and Spirits competition 2005 for its superior blend USP: Unique blend that is widely accepted.McDowell’s No1 Celebration Rum Brand Highlights • 2 nd largest rum in the world with sales of 12. McDowell’s lineage INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

perfect strength and extra smoothness Cutting edge Gas Chromatography process • INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .McDowell’s No1 Celebration Rum Blend • • • Multi-distillation process through 5 copper columns Characteristics of Jamaican rum aroma with a spicy note at the background The rum spirit is matured for over three years in oakwood barrels that give it a deep rich color.

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

5 million cases INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .Director’s Special Black Deluxe Whisky Brand Highlights USP: Unique bottle and premium packaging • Sales over 1.

Director’s Special Black Deluxe Whisky Blend • • Its rare and mature taste is a unique combination of smoothness and richness Born of the classic fusion of handpicked barley and malt. by the traditional method of distilling INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

Wide acceptability • INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .McDowell’s Green label Whisky Brand Highlights • • • Growth of McDowell’s Green Label -32% for fiscal ending March 31. 2010 Highly popular brand since its launch in 1994 Worldstar '96 award for packaging innovation Two Star rating for superior taste from the ITQI (International Taste and Quality Institute) Brussels (2006) USP: Extremely smooth blend.

It engages the palate with the sweetness of rich malt and a hint of spice The Blend has been awarded a two star by the international taste and quality institute in 2006 • • INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY . spicy and nutty aromas.McDowell’s Green label Whisky Blend • Its distinctive character is due to the interesting intermingling of malty.

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

Director’s Special Whisky Brand Highlights • Our Second largest selling Regular Whisky • 8% market share USP: Blend Heritage Wide acceptability INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

this rich. golden blend is a rare balance of smoothness. flavour and strength INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .Director’s Special Whisky Blend • A skillful fusion of handpicked barley and malt.

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

Bagpiper Deluxe Whisky Brand Highlights • World’s largest selling Whisky • 17 million cased for fiscal ending March 31. 2010 • Market leader with 29% market share • 30-year-old flagship brand of USL USP: Popular and widely accepted Trustworthy Strong blend Bollywood connection INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

when blended in certain proportion. gives a smooth woody aroma to the whisky INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .Bagpiper Deluxe Whisky Blend • Light malty aroma with a hint of woody/earthy character at the background • The malt spirits used in the blend are chosen from malts matured in pre-identified American oak casks • These malt spirits.

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY Communication .

Bagpiper Tetra USP • Tamper Proof • Six Layer Protection • Easy to Carry • Light to Transport INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

8 million cases (2009-10) • 40% market share in India USP: Popular and widely accepted.McDowell’s No1 Brandy Brand Highlights •World’s largest selling Brandy with sales of 9. Consistent quality INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY . McDowell’s lineage.

Communication INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

Honey Bee Brandy Brand Highlights • Sales of 3.9 million cases -2009-10 • 16 % market share INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

Communication INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

a. sales of over 200.Other Brandies from USL Brand Highlights Joie De Franc Premium Brandy One of the premium brandy in India.a.00. VSOP Exshaw Premium Brandy Sales of over 1. VSOP Exshaw Deluxe Brandy Sales of over 1.00.000 cases p.000 cases p.000 cases p.a. INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY .

unitedspirits. UB Tower.in INDIA’S LARGEST & WORLD’S 2ND LARGEST SPIRITS COMPANY INDIA’S LARGEST & WORLD’S LARGEST SPIRITS COMPANY . Bangalore. UB City Vittal Mallya Road.560001 Tel: 91-80-39856020 Web Site: http://www.United Spirits Ltd Level 6-10.

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