1. 2.

How and why has the express mail industry structure evolved in recent years? How have the changes affected small competitors? How has Airborne survived, and recently prospered, in its industry?

2a. How does Airborne’s strategic position compare to those of its two large rivals? 3. 4. Specify Airborne’s sources of advantage? What must Robert Brazier, Airborne’s President and COO, do in order to strengthen the company’s position?

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