EXPORT&IMPORTOF FLORICULTURE IN INDIA

PRESENTED BY N.ANITHAMALAR

floriculture 

Floriculture is the aesthetic of horticulture, where deals with cultivation of ornamental, annuals, biennials and perennials including potted ones.

Major flowers
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

Roses jasmine Tuberose Carnation Gerbera Crossandra Anthurium Marigold Chrysanthemum Gladiolus Orchids Lilly

fresh and dried dominate floriculture export trade of India.Export of floriculture in India     cut flowers . Dried. dyed. for other purposes . The cut flowers are exported in two forms: Fresh form for bouquets and ornamental purposes. bleached etc.

 .40%). The information of export of fresh cut flowers in respect of quantities values and the countries to which exported is given in Total quantity exported was valued at Rs. UK (7.67%).12 crores.43%) and Netherlands (4.96%).65% cut flower followed by USA 10. The biggest export market was Japan importing 19.44%.25. Germany (7. Australia (5.

but nearly 68% are exported to 10 countries .155. Japan (Rs. The overall average price received was Rs.33/kg). .     The fresh cut flowers are exported to 54 countries. 51. The price offered by USA was quite low (Rs.92/kg) Singapore (Rs.62/kg).92. Unit value revealed that the highest price was paid by Netherlands (Rs.26/kg.49/kg).376.141.

91%) .41%).      Information of export of other cut flowers is given in Table 5. Germany (5. Netherlands (9. U.98%).50%).25% exports followed by Japan (27.K (4. The quality of cut flowers exported was 8295 MT valued at Rs. They were exported to in all 55 countries but the major export markets were USA sharing 35.51. .04 crores.

  . Thus. Although USA and Japan imported largest quantities. These five countries shared about 83% of total exports. There was a very wide difference in the prices received from different importing countries. they offered low prices.26/kg by Japan to Rs. The overall average unit value received was Rs.38 by Germany. the exports to different countries are unevenly spread.137. Unit values or prices received varied from Rs. .52/kg.61.

Corporate houses in the floriculture business in Pune and Bangalore. 25 corer. the country's major rose growing areas. estimated to be a 20% rise over last year.Roses export &import in india  India is the largest supplier of roses to Japan and Australia The export of roses for the coming Valentine's Day (February 14) is expected to be about Rs. are gearing up to export lakhs of roses to world markets.  .

 "After export order are met. The corporate exporters are presently busy negotiating with small farmers. About 20 to 25% of flowers exported during this season are sourced from the small farmers. Century International. we will send about one lakhs roses to the domestic market from February 10 to 13 The firm exports about 40 lakhs stems annually. located at the Talegaon floriculture park near Pune is expecting to export about eight lakhs stems from January 28 to February 9. who cannot export directly.  .

it is estimated to be around Rs 25 crore this year. the retail value of which is more than Rs 25 during this season. though most exporters do no find it feasible to send one meter long stems. 40. 25 per stem. In the domestic market. Though the exact turnover of rose exports during the Valentine season is not available with any agency. those with stem length of 70 cm can fetch about Rs. while stems of one meter length go for Rs. Prices for red roses depend on their colour and the length of the stem.   . growers get Rs 4 to 5 per stem.

 According to the Agricultural and Processed Food Products Export Development Authority (APEDA).  . India's floriculture exports for the year ended March 2008 were valued at Rs 338 crore. flower exports in 200708 were Rs 500 crore. The industry is estimated to notch Rs 700 crore worth exports by 2010.000 crore. Cut flowers. such as rose stems. missing a target of Rs 1. According to an estimate. constitute around 25% of such exports.

 Tanflora. . which operates from Hosur. had exported 1 million cut roses in 2007 during the Valentine's Day and has sent 3 million flowers to markets across the globe last year. located near Bangalore.

  Roses We currently grow and supply the following varieties of cut flower roses: .

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30. Singapore .Jasmine export &import   Jasmine are being exported as fresh flowers to Malaysia.countries from India.000 per kg . International market price for concrete and absolute oil is around Rs.000and Rs 60.

korea and japan.   The exported flowers. Extracting oils from flowers is another major industry in India. . fetch Rs 30 crores to 40 crores foreign exchange annually. Tissue cultured plants of jasmine can also be propagated and supplied to tawin.

Setting up of walk in type cold storage has been allowed at the International airports for storage of export produce.  Subsidy on airfreight for export of cut flowers and tissue-cultured plants is allowed by the Government. . Import duties have been reduced on cut flowers. Freight rates are Rs. flower seeds.10 per kg for export to Europe and Rs. tissue-cultured plants. etc. 6 per Kg for export to West Asia. SouthEast Asia whichever is less.

various state horticulture boards and international floriculture trading agencies have gathered in Pune for the third international flower expo 'Florex India 07'. Indian flower growers are exploring international market opportunities to export marigolds. tuberoses and 'Birds of Paradise'.Marigold &tuberoses  floriculture exports touching Rs 400 crore last year.  . Hundreds of flower growers.

Pune is organised by Western India Floriculture Association (WIFA).  While flower cultivation happens on 1. Agriculture and Processed Food Products Export Development Authority (APEDA) and the Government of Maharashtra.17.000 hectares of land in India. The three-day-long event inaugurated today at the College of Agriculture. flowers grown on only 500 hectares are exported .

We are working hard to export birds of paradise variety in near future. Maharashtra and in certain regions in the south.."  .. "APEDA has set up marketing facilitation centre in the Netherlands and similar centers are coming up in Tokyo and Dubai. Marigolds and tuberoses are grown particularly in various parts of West Bengal. Indian flower growers can avail these facilities to export marigolds and tuberoses. Tuticorin.

Carnation export &import   Carnations: We currently grow and supply the following varieties of cut flower carnations .

U.34 billion.Export potential     Europe. Japan. The current export of cut flowers from India is reported about Rs. Hong kong and Middle East. The international trade of cut flowers was estimated to be US $ 2. Singapore. The market has been growing at the rate of 10% per annum.S.A..50 crores only .2.

  Potential of world market for all floricultural products has been estimated to be US $ 50 billion with a 15 percent annual growth rate . . The Expert Group set up by Planning Commission has proposed an annual export target of Rs.100 crores for cut flowers.

The main exporting countries are Holland (70%). Kenya (1. USA. Israel (5.9%). carnation.1%). chrysanthemum.Export market  The main importing countries for cut flowers are Germany. rose. Italy (4. Columbia (9. France.   . Denmark. Italy. UK. Sweden.2%).4%) and the Canary Islands (1.8%). Switzerland. The five flowers.3%). tulip and lily account for 70-75 per cent of the world trade. Spain (2. Belgium/Luxembourg and Japan (in order of the volume of imports). Austria. namely.

. India Anthurium is also a very popular flower in Japan.Anthurium export &import    Anthurium is one of the top 10 cut flowers sold in the Netherlands Auctions and the market potential for it is excellent both in India . West Asia . Singapore and EU countries . "There is excellent scope for exports to Japan.

and the U. While Japan was the primary recipient of Taiwan's Anthurium exports. primarily as a cut flower. also imported this lovely product.5 million dollars to seven countries around the globe. Taiwan exported 679 metric tons of Anthurium in 2003 worth almost $US2.S. countries as far away as India. Australia.  .

the airport for exporting cut flowers. the cost will go up further by another Rs 12 lakh. The only problem "is that we have no flowers for export". However.  Although a green house will be of advantage. and secondly high cost of airfreight within the country and outside  .12 cm length. the main constraints encountered by the growers are high cost of imported planting material at Rs 100 per plant of 8 . "We grow them under a shade house only.

Anthurium flower. freight both for domestic and export consignments besides extending subsidy on the import cost and abolishing import duty . .

Gerbera export &import  We currently grow and supply the following varieties of cut flower gerberas .

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10117 Lakhs by April.8174 Lakhs while it increased to Rs. in 2006. More than 50% of the floriculture units are based in South zone mainly in Karnataka. Andhra Pradesh. Also West Bengal. Tamil Nadu. Rajasthan have large areas under floriculture.  . Maharashtra. There were more than 300 exportoriented units in India. The total business of floriculture products in India in 2005 was Rs.

APEDA has also taken number of measures to facilitate floriculture exports. Trivandrum and Cochin. Tamil Nadu. Hyderabad. Calicut and Coimbatore Airport. Uttaranchal. Six Agro Export Zones have been set up in the states of Sikkim. Karnataka and Maharashtra. Mumbai. Bangalore. Chennai.  .: Proposals are under consideration for setting up of such facilities at Goa. Besides setting up cold storage and cargo handling facilities at the key airports of New Delhi.

00.  . During the visit. the delegation met officials in major cities and held discussions with flower growers and exporters.000 tonnes of loose flowers and 500 million tonnes of cut flowers according to India's Agricultural and Processed Food Products Export Development Authority (APEDA). Currently India produces 2.

USA and Japan. but has picked up since and stands at INR 6.Gladiolus export &import  The cut-flower market is negligible even as of now. The export of cut-flower was a mere INR 188 million in 1993-94. Gladiolus and Gerbera find a wide market in Europe. it has been growing steadily for the last couple of years.5 billion in 2007-08.  . Wholesalers of Tuberose.

the worldwide area under flower and foliage crops is 4.000 hectares. The Government is providing support and incentives as never before to the floriculture industry. be it to the flower growers in India.477 ha under flower and foliage plants .00. As per statistics of 2005. flower suppliers. Of this. India accounts for 1.06. flower wholesalers in India or flower exporters .

rhizomes and tubers of its major produce that includes Gerbera. supplier and wholesaler of cut flowers. Gladiolus and Tuberose   . Set up with the support of the Government. in the State of Uttar Pradesh in India is a flower grower. Gladiolus and Tuberose flowers as well as corms and rhizomes. it aims at entering the export market in a big way by living up to its promise of providing quality produce at competitive rates. corms. one of the largest exporter. wholesaler and exporter of high quality Gerbera.

is being viewed as a high growth Industry.  . Floriculture in India. Commercial floriculture is becoming important from the export angle.Chrysanthemum export &import  Present status and growing trade is still in infancy. The liberalization of industrial and trade policies paved the way for development of export oriented production of cut flowers. The new seed policy had already made it feasible to import planting material of international varieties.

000 hectares under traditional flowers such as marigold. jasmine. the total area under flower crops was estimated around 34. According to a report of the APEDA. aster. gerbera. which included 24. .000 hectares under modern flowers like cornation. rose. gladiolus.000 hectares. rose. tuberose and 10. anthurium. chrysanthemum.

105 Crores from traditional and Rs. which included Rs. . Returns from floricultural products were estimated at Rs. 100 Crores from modern flowers.205 Crores.

Tamil Nadu. . Rajasthan have large areas under floriculture. Maharashtra.000 hectares and 4 lakhs tonnes. there were mainly 230 export-oriented units in India.  show that estimated area and production were 53. Also West Bengal. Andhra Pradesh. More than 50% of the floriculture units are based in South zone mainly in Karnataka.

storage. An analysis of strengths.  Exporters should plan and monitor effective quality control measures right from production to post harvesting. . opportunities of the floricultural industry shows that India has immense potential for export of floricultural products. weaknesses. and transportation.

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