You are on page 1of 5

TABLE OF CONTENTS

1.0 GENERAL 1
1.1 TERM OF REFERENCE 1
1.2 PREFACE 2
1.3 OBJECTIVE OF STUDY 3
1.4 SCOPE OF STUDY 4
1.5 METHODOLOGY 5
1.6 LIMITING CONDITIONS 7

2.0 SITE / LOCATIONAL FEASIBILITY 9


2.1 DATE OF INSPECTION 9
2.2 LOCATIONAL FEASIBILITY 9
2.3 DESCRIPTION OF SUBJECT PROPERTY 14
2.4 PARTICULAR OF TITLE 16
2.5 PLANNING PROVISION 17
2.6 CONCLUSION 17

3.0 ECONOMIC FEASIBILITY 18


3.1 GENERAL INFORMATION ON STATE OF PAHANG 18
3.2 ECONOMIC STUDY 27
4.0 MARKET FEASIBILITY 30
4.1 MARKET OVERVIEW IN PAHANG 30
04.2 EXISTING STOCKS IN KUANTAN SURROUNDING AREA. (COMPETITORS) 32
4.3 DEMAND ANALYSIS 42
04.4 MARKETING STRATEGY 45
4.5 DE MAYA RESORT CONCEPT 48
14.6 ACCOMMODATION 49
04.7 FACILITIES OF DE MAYA RESORT 50
4.8 OUTSIDE CAR PARKING 51
4.9 TOURISM DEVELOPMENT STRATEGY 51
4.10 TARGET MARKET 51
4.11 SWOT ANALYSIS 53
4.12 CONCLUSION 55
5.0 DESIGN FEASIBILITY 56
5.1 CONCEPT FORMULATION 56
5.2 CONCEPT OBJECTIVE 57
5.3 LANDSCAPE DESIGN 58
5.4 BUILDING SPECIFICATION 59
5.5 UNIT SPECIFICATION 62
5.6 DEVELOPMENT PHASES AND IMPLEMENTATION 64
5.7 CONCLUSION 65

6.0 FINANCIAL FEASIBILITY 65


6.1 PROJECT COST BRIEF 67
6.2 ESTIMATED COST OF DEVELOPMENT (TDC) 68
6.3 DISCOUNTED CASH FLOW APPROACH 72
6.4 PROFIT METHOD 73
6.5 ESTIMATED PROFIT 74

7.0 CONCLUSION AND RECOMMENDATION 77

8.0 APPENDICES 79
MERCU MAYA REALTY CONSULTANTS SDN BHD

A FEASIBILITY STUDY ON LOT NO 948, MUKIM OF SUNGAI KARANG,


DISTRICT OF KUANTAN PAHANG DARUL MAKMUR
FOR THE PROPOSED OF RESORT DEVELOPMENT

PREPARED FOR

TUAN HJ. BAHARUDIN HJ. MOHD HANIPAH

ABDUL RAHMAN BIN ABDUL KARIM 2006209316


AHMAD SHAHRIN BIN SAID 2006801390
AMIRUL ASYRAF BIN MOHD YUSOF 2005632420
SYED AZZIM BIN SHEIK ALI 2006801383
MOHD ASHYRAF BIN BASRI 2006801463
MOHD SAFUAN BIN HILMI 2005632477