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CONSUMER BUYING BEHAVIOUR OF AXE DEODORANT

MARKETING ENVIRONMENT AND ANALYSIS

SUBMITTED TO

Dr. RITANJALI MAJHI, Associate Professor.

SUBMITTED BY

V ARVIND KUMAR (118926) Y N VAMSI KRISHNA (118927) N JYOTI (109511)

ABSTRACT

The aim of this project is to study and analyze the buying behaviour of the consumer for AXE DEODORANT and the various factors which influence a person to purchase. As a part of primary data collection consumers are directly interviewed and the data is collected from them. A questionnaire which is close ended, is given to know about the buying behavior of the particular individual and feedback or suggestions will be taken if there are any. Data will be collected and analysed using regression and correlation technique, from a sample size of 100 consumers. Buying behaviour pattern is observed for the consumers whose age lies in the range of 18-30 years. .