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Survey Questionnaire

University of Regina Carmeli Malolos City, Bulacan Bachelor of Science in Business Administration Major In Human Resource Development and Management Name: ________________________________________ Age: _______ School/Occupation:_________________________________ Sex: ________ Date: ______________________ Instruction: Please shade the circle in each item that corresponds to your answer.

1. Do you go to a bookstore/school supplies store? Yes No

2. How often do you usually go to a bookstore? Daily Weekly Monthly Never Others, please specify ________________________________

3. How much do you spend when you go to a bookstore? Php50.00 Php100.00 Php101.00 Php200.00 Php201.00 Php300.00 Others, please specify _________________________________

4. What item/s do you usually buy? Books School and office supplies Magazine Others, please specify _________________________________

5. Which bookstore/school supplies store here in Malolos, Bulacan do you usually go to buy the above-mentioned item/s? Pandayan Bookstore Book One (formerly Diplomat) Papel, Lapis, Atbp. School Haus Others, please specify_______________________________________ 6. Are you satisfied with the services they offer? Yes No Always Sometimes 7. If we are going to open REDPage Bookstore near your location, are you willing to try our business? This bookstore will offer an educational wi-fi zone, an e-library, a dominant selection of products, plus a relaxing, friendly environment that encourages browsing and reading books. Yes No

8. Film viewing, puppet shows and storytelling are among the services that we are going to offer that is good to your child. Will you agree to leave or entrust your child to us from 3 to 4 hours? Yes No, please state your reason/s_________________________________

9. What other features/products/services do you want to see in our soon-to-open bookstore? Any suggestions? ___________________________________________________________________________ _____________________________________________________ Thank you for your time and God bless you! BarCIE Student Researchers

Survey Questionnaire University of Regina Carmeli Malolos City, Bulacan Bachelor of Science in Business Administration Major In Human Resource Development and Management Name of Store: _________________________________________________ Store Manager:_________________________________________________ Date: ______________________ To the owner/manager of a bookstore/school supplies store: 1. How many customer/s does your bookstore/school supplies store serve per day? ________________________________________________________________ 2. What is the reason why they are going to your store? ________________________________________________________________ 3. How much is your gross income per day? ________________________________________________________________ 4. How much is your net income per day? ________________________________________________________________ 5. How much is your gross income per month? ________________________________________________________________ 6. How much is your net income per month? ________________________________________________________________ 7. Which month/s is the peak season for this business? ___________________________________________________________________

Thank you very much for your time and God bless you! BarCIE Student Researchers

Result of the Market Survey Conducted last April 5- 8, 2010

We conducted a market survey from students, employees and parents ranging from ages 10 to 64.

Table 1 Distribution of respondents who visit a bookstore

Interpretation Yes No Total

Figures 194 6 200

Percentage (%) 97% 3% 100%

Table 2 Frequency of visit to a bookstore made by the respondents

Interpretation Daily Weekly Monthly Never Others (when needed) Total

Figures 40 28 96 2 34 200

Percentage (%) 20% 14% 48% 1% 17% 100%

Table 3

Amount of money the respondents spend when they go to a bookstore

Amount Php50.00 Php100.00 Php101.00 Php200.00 Php201.00 Php300.00 Php301.00 Php400.00 Php401.00 Php500.00 Php501.00 Php600.00 Others (depends on the amount and quantity of things that were bought) Total

Figures 40 40 52 20 6 16 26

Percentage (%) 20% 20% 26% 10% 3% 8% 13%

200

100%

Table 4 Things that are usually bought by the respondents

Items Books School and office supplies Magazines Others Total

Figures 68 110 12 10 200

Percentage (%) 34% 55% 6% 5% 100%

Table 5 Bookstore that are often visited by the respondents

Name of Bookstore Pandayan Bookstore Book One (formerly Diplomat) Papel, Lapis, At Iba pa School Haus National Bookstore Total

Figures 104 16 28 32 20 200

Percentage (%) 52% 8% 14% 16% 10% 100%

Table 6 Distribution of the respondents level of satisfaction with the services offered by the bookstore

Interpretation Yes No Always Sometimes Total

Figures 114 4 8 74 200

Percentage (%) 57% 2% 4% 37% 100%

Table 7 Distribution of respondents who are willing to visit the proposed bookstore

Interpretation Yes No Total

Figures 198 2 200

Percentage (%) 99% 1% 100%

Table 8 Willingness of the respondents to entrust their child to avail of our services

Interpretation Yes No Total

Figures 148 52 200

Percentage (%) 74% 26% 100%

Table 9 Suggestion/s by the respondents that they would like our bookstore to offer

Suggestions Sell more books(wide

Figures 30

Percentage (%) 15%

selection of titles) of good quality Coffee shop/snack bar Photocopying machine Daily trivia Restroom A place for the senior client A toddler/kids area Music lesson Computer accessories Book discussion Discount cards Others did not give suggestion Total 26 4 2 4 2 4 2 10 2 40 74 200 13% 2% 1% 2% 1% 2% 1% 5% 1% 20% 37% 100%

RESULT OF THE SURVEY FOR THE EXISTING BOOKSTORE IN MALOLOS Table 1 Number of customers who visit the store daily Name of bookstore Pandayan Figures 195 Percentage (%) 30.47%

Book One Papel lapis at iba pa School Haus Total

200 95 150 640

31.25% 14.84% 23.44% 100%

The four (4) existing bookstore here in Malolos City stated that the customers are going to their stores for these reasons: they are strategically located near the school, their supplies are the latest in the market, all the supplies that the customers need are in their store and they have wide array of school and office supplies to choose from. They all agree that the peak season is April to July, and November to December. From the population of Malolos City 223,069 for the year 2007, we limit the potential market at 25,761.