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Strategic Management Sample Research Paper PDF

Strategic Management Sample Research Paper PDF

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Strategic Management 2011

University Of Atlanta

Strategic Management:

Leads to Being Pioneers in Advancing the Economy & Community
MBA 639 – Dynamics of Corporate Strategy

By

(Student Name)
Student ID 0000

Page 1

...8 .......8 Opportunity…………………………...……………………………3 ...5 Vision & Mission & Values & Principles......4 Company Overview………………………………………………...Strategic Management 2011 TABLE OF CONTENT Executive Summary …………………………………….......13 REFERENCES…………………………………………………………………........12 ........6 Weakness………………………………..………………………………….9 -10 Marketing Segment………………………………………………………………….…………………..................6 SWOT Analysis • • • • Strength………………………………………………………………………...4 ..5 ...14 Page 2 ....……………………………………...11 ...12 CONCLUSION………………………………………………………………………...9 Threats)……………………………………………………………………....7 ........

every organization strives to survive by creating some kind of competitive advantage over their business rivals. Some focus on making new product or improve their existence ones. each company tries to find its optimum business strategy that fits its market. we could say that a business without strategy is a business without direction and a strategy without a competitive advantage is a business without a precondition of success. Also. Strategic management is the method that deals with the intended and growing initiatives taken by top managers on behalf of stakeholders. and then allocating resources to implement the policies and plans. 2011. It entails specifying the organization's mission.Strategic Management 2011 Executive Summary In the midst of this challenging and rapid changing business world. Therefore. vision and objectives. other by providing better service or even by reducing the prices. para. hence reaches its goals and objectives. developing policies and plans which are designed to achieve these objectives. In the end. In this paper. Managing strategically is to make decisions and implement strategies that allow an organization to develop and maintain competitive advantage. “involving utilization of resources. to enhance the performance of firms in their external environments. we will look into MNC Organization current state and where it wants to go. we will look at the company’s strategic plan and we will Page 3 .1). A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives” (Wikipedia.

reputation and product lines.Strategic Management 2011 perform an internal/external environmental scan. Kuwait was undergoing rapid growth and development. MNC founder embarked on an ambitious diversification initiative. With fastpaced industrialization came the need for modern infrastructure. Firmly established as one of Kuwait's leading companies. Visionary management and total dedication to quality and customer satisfaction saw the company grow exponentially in size. MNC Group started out as a single company MNC Building Materials. A resultant gap emerged between the growing demand for building materials and the limited supply capacities of existing producers. committed to equalizing this supply and demand imbalance. After a brief period of consolidating its market position. the parent company took its diversification a step further. MNC Electrical Materials was formed. In the 1960’s. which we will include for that a SWOT analysis and focus on the marketing segment of this organization. To facilitate that we will address the strategic process of the four P’s of marketing. Company Overview MNC Organization is a regional profit-oriented company that has been operating for more than 50 years where it was established in the 1960's. MNC Group is now among the top leading commercial entities in the GCC region. In 1981. Page 4 . and in 1989 MNC wood Industries came into being.

in 2006. the group also holds an equity stake in several affiliate ventures ranging from banks and petrochemical companies.Strategic Management 2011 This was followed up by MNC Hardware in 1995 and MNC Engineering Consultants in 1996. independent or with major business groups. 1998 saw MNC Steel Industries and Building Construction Company start operations. committed to be among the top leading investors in all our chosen markets. In order to increase diversification of revenue streams. We strive to be the partners of choice in ventures. to recycling and consumer retail operations. In 2000 the group established MNC Plastics Industries and in 2001 MNC Transformers Electric Company followed by MNC Electronics in 2003. We endeavor to be the employer of choice for the best people. Vision & Mission & Values & Principles MNC Vision:  Pioneers in advancing the economy & community MNC Mission:  Our mission is to be a leader in investments across an array of industries. Keeping pace with market developments. The company entered into joint ventures including MNC Holding Co. We are determined to create value for our shareholders. Page 5 .

 Community  We strive to be an integral part of the societies & communities we service. They consider the Strengths and Weaknesses of their product/service versus the competition. What are the Opportunities? Where are the Threats? Page 6 . They may start with a SWOT analysis.  Leadership  We lead by example & empower our people. and passionate. transparent. credible. We strive to achieve our mission by living up to the common values that define our company culture:  Trustworthiness  We are committed.Strategic Management 2011 MNC Values & Principles The Life values of the founders MNC Company are what made the company grow from a small single activity establishment trading in building materials into one of the largest and fastest growing companies in the region.  Sustainability  We have a passion to succeed and create value for all our stakeholders. Many companies are comfortable in developing their product/service package but some find the marketing task daunting and tackle it reluctantly. A Marketing Plan is critical in applying MNC company resources in the most effective way to sell to customers.  Innovation  We encourage innovative ideas across all our products & services.

For example. education. What do they do well? What resources do they have? What advantages do they have over your competition? Strengths include the positive attributes of the people involved in the business. existing channels of distribution. credentials. a firm’s managers should formulate strategic direction and specific strategies based on organizational strengths and weaknesses and in the context of the opportunities and threats found in its environment. opportunities and threats (SWOT). established customers. internal to MNC organization. equipment. Page 7 .Strategic Management 2011 SWOT Analysis Analyzing the environment and the company can assist the company in all of the other tasks of strategic management. SWOT analysis is a methodology of examining potential strategies derived from the synthesis of organizational strengths. tangible and intangible. backgrounds. In other word. contacts. They are within company control. Strengths Strengths describe the positive attributes. or the skills they bring. Strengths also include tangible assets such as available capital. The partnering of the different elements and the extensive data collected as a result of the analysis can serve as a spark for roundtable discussions and refinement of current strategies or generation of new strategies. credit. weaknesses. reputations. including their knowledge.

patents. or the poor location of the business. Weaknesses capture the negative aspects internal to the business that detract from the value they offer. The more accurately they identify their weaknesses. lack of access to skills or technology. inferior service offerings. These are factors that are under firm control. Strengths capture the positive aspects internal to MNC business that add value or offer them a competitive advantage. the more valuable the SWOT will be for their assessment. are in need of improvement to effectively accomplish their marketing objectives. Page 8 . information and processing systems. This is the company opportunity to remind itself of the value existing within their business. These are areas they need to enhance in order to compete with their best competitor. Weaknesses Note the weaknesses within MNC business. or place them at a competitive disadvantage. and other valuable resources within the business. but for a variety of reasons. Weaknesses are factors that are within the company control that detract from their ability to obtain or maintain a competitive edge.Strategic Management 2011 copyrighted materials. limited resources. Which areas might they improve? Weaknesses might include lack of expertise.

resolution of problems associated with current situations. positive market perceptions about MNC business. or the ability to offer greater value that will create a demand for MNC services. These are external to MNC. or in the environment. they will want to classify them as strengths. from which they hope to benefit? These opportunities reflect the potential they can realize through implementing MNC marketing strategies. Page 9 . Does it represent an ongoing opportunity. lifestyle changes. Threats What factors are potential threats to MNC business? Threats include factors beyond MNC control that could place MNC marketing strategy. If it is relevant to MNC business. or the business itself. but they may benefit by having contingency plans to address them if they should occur. Opportunities may be the result of market growth. or is it a window of opportunity? How critical is MNC timing? Opportunities are external to MNC business. What opportunities exist in their market. If they have identified opportunities that are internal to the organization and within MNC control. at risk. they should place timeframes around the opportunities. These are also external – they have no control over them.Strategic Management 2011 Opportunities Opportunities assess the external attractive factors that represent the reason for the business to exist and prosper.

and still add value to MNC SWOT analysis. or the introduction of a new technology that may make MNC products. opportunities and threats both internal and external of the entity in business. Part of this list may be speculative in nature. weaknesses. equipment. In corporate strategy. It may be valuable to classify MNC threats according to their “seriousness” and “probability of occurrence. This may require taking certain precautionary measures or even changing the entire strategy. governmental regulation. or services obsolete. What situations might threaten MNC marketing efforts? Get MNC worst fears on the table. specifically in MNC organization this following model in which strategic options are evaluated against three key success criteria should be established: • • • Suitability (would it work?) Feasibility (can it be made to work?) Acceptability (will they work it?) Page 10 .Strategic Management 2011 A threat is a challenge created by an unfavorable trend or development that may lead to deteriorating revenues or profits. Competition – existing or potential – is always a threat. economic downturns. a shift in consumer behavior that reduces MNC sales. it's extremely important to conduct a SWOT analysis to figure out the strengths. Other threats may include intolerable price increases by suppliers. devastating media or press coverage.” Measuring the effectiveness of the organizational strategy.

The combining and coordination of these elements will be more effective than depending on one. Creating a successful marketing mix for MNC that will increase their results often take experimenting and market research. they are distribution their product or service where it will be seen by that Page 11 . MNC must coordinate all elements so that the prospective consumer is not being sent mixed messages that can cause confusion. For instance make sure that if they have a practice that caters to a niche market that MNC product is geared towards the need of that market. MNC price is within the budget of that market. The key is to not always depend on "one" mix always explore other avenues.Strategic Management 2011 Marketing Segment MNC marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives.” MNC offer is controlled by the following variables often referred to as the four Ps in marketing:     Product Price Place (Distribution) Promotion By using variations of these four components they have the ability to reach multiple consumers within their target market. Consumers often call the marketing mix "the offer.

Business owners. the major benefit of strategic management has been to help organizations formulate better strategies through the use of the more systematic. Conclusion In the end. strategic management allows MNC to be more proactive than reactive in shaping its own future. o Improvement in profitability. it allows an organization to initiate and influence activities and thus to exert control over its own destiny. In no other word.  Non-Financial Benefits: o Improved understanding of competitors strategies. o Improvement in productivity. In addition to that MNC Company will be able to realize the following benefits as a result for applying the mentioned strategic management tools and methods and are as follow:  Financial Benefits: o Improvement in sales. and gear MNC promotion to solve the problems that they are encountering. presidents and managers of many forprofit and non-profit organizations have recognized and realized the benefits of strategic management. chief executive officers. Page 12 .Strategic Management 2011 market. Ultimately. logical and rational approach to strategic choice. we can absorb that by establishing strategic management practices in MNC Company they will be able to achieve an even higher growth than their initial goal.

o Enhanced problem-prevention capabilities. as opposed to management problems  Management Benefits o Allows management to evaluate future assumptions & alternatives o Management can look at the company in total rather than focusing on their individual responsibilities o Individuals in the credit union will strive harder to achieve objectives they help set o Improved planning eliminates ambiguity and enhances teamwork and culture Page 13 .Strategic Management 2011 o Enhanced awareness of threats. o Reduced resistance to change.  Customer/Member Benefits o Cost effectiveness yields better interest & deposit rates o Improved/increased customer service o Safety & soundness of deposits  Board Benefits o Increased ability to make decisions that will assure long-term financial institution survival and growth o Increased ability to control long-range direction o Allows Board to focus on key strategic issues.

Available from http://en. Available from http://en.org/wiki/Strategic Management SWOT Analysis from the Wikimedia Foundation.com/alberthumphreytam.wikipedia.htm  *** End of Document ***  Page 14 .netmba. cited 11 March 2011]. cited 11 March 2011].org/wiki/SWOT Analysis SWOT Analysis from the Internet Center for MBA. Inc web site [updated 07 March 2011. cited 11 March 2011].Strategic Management 2011 Reference Strategic Management from the Wikimedia Foundation.businessballs. Inc web site [updated 07 March 2011. cited 11 March 2011]. Available from http://www. Inc web site [updated 07 March 2011.com/strategy/swot Albert Humphrey's tam model from the Business balls web site [updated 07 March 2011.wikipedia. Available from http://www.

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