ConLrols

W MonlLorlngť
MonLhly and Annual proflLs
MonLhly and Annual expenses
Lxplorlng new markeLs
Cbservlng consumer preferences and purchase
Lrends
lmplemenLlng 8esponslble MarkeLlng Þollcy
MarkeLlng CrganlzaLlon
W !oseph vŦ 1rlpodlţ LxecuLlve vlce ÞresldenL and
Chlef MarkeLlng and Commerclal Cfflcer of Lhe
CocaŴCola Company
ConLlngency Þlannlng
W 8umors and conLroversles
W PealLh concerns
W lncreased compeLlLlon
W Lvolvlng consumer preferences

°¾ W .f °–9n .°f° °°f½€¾ .°f° °°f ½ °¾ ¾ ½°–° ¯f ¾  ¾ °–n°¾¯ ½ €  °n ¾f° ½nf¾   ° ¾ ¯½ ¯ °°– ¾½°¾  .°°– .

.f °––f°f° W ¾ ½I @½   n In 9 ¾ °f°  .

 €.f °–f° .

¯¯ nf€€n €  .

nf .

f.

¯½f° .

.

°°– °n9f°°°– W W W W ¯¾f° n° ¾ ¾  fn°n °¾ °n f¾ n¯½ ° °–n°¾¯ ½ €  °n ¾ .