Great Quotes To Use & Repeat When You Can’t Find A Better Way Of Saying It

Collected & Visualised by Tom Himpe

On advertising

The definition of advertising: ‘You lie people to the truth’

We found advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn

Andy Tarshis, A.C.Nielsen Company

and be what people are interested in .Stop interrupting what people are interested in.

com .Advertising agencies may come up with the best brand ideas but big brand ideas are not always best expressed through advertising adliterate.

they discovered the power of their own voice Dan Wieden .Nike didn’t discover the power of advertising.

After the next nuclear holocaust there'll be cockroaches and ad people .

On brand strategy .

If you don’t have a strategy. any campaign can take you there .

not the other way around. .A good strategy should be concrete on the inside and chewing gum on the outside.

that word being the one word that a company wants associated with their brand Maurice Saatchi .The business model of the digital age is one-word equity for brands.

many of which are not even seen as marketing John Grant. adding successive ideas into a chain of interesting innovations. “The Brand Innovation Manifesto” .Successful brands must work like a molecule.

the less interesting it is .The more you understand something.

You don't need to control the conversation to reap the benefits of the exposure Henry Jenkins .

If you want to influence people's behaviour. give them something to copy .

It’s what the consumer does with advertising.QuickTime™ and a TIFF (LZW) decompressor are neede d to see this picture. . It’s not what advertising does with the consumer.

The key is to produce something that both pulls people together and gives them something to do Henry Jenkins .

The less control a company has over its marketing message. the greater its credibility The Economist .

every problem looks like a nail Bernard Baruch .If your only tool is a hammer.

It is difficult to get a man to understand something when his salary depends upon his not understanding it Upton Sinclair .

while reason leads to conclusions neurologist Donald Galne .The essential difference between emotion and reason is that emotion leads to action.

We use logic to prove and intuition to discover .

I can't understand it Albert Einstein .If I can't picture it.

.Genius is in simplicity and specificity. Success is in consistency.

On ideas .

Admiral Rickover . They must be driven into practice with courageous patience.Good ideas are not adopted automatically.

not your idea to the technique Bill Bernbach .Adapt the technique to your idea.

Get employed by it and employ others who believe in it. defend it.The idea is the company. develop it and deliver it. .

in Cannes 2005 .By 2015. there will be no separate media and creative awards because there will be no distinction between ad agency creativity and media agency creativity Cliff Francis. P&G's manager of global media and communication.

On media .

It used to be that no brand manager at P&G ever got fired for recommending a 30-second TV spot .

It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few .

We are a big marketer. We are not a mass marketer. M. Lawrence Light. McDonald’s chief marketing officer .

Media organisations have learned how to buy sausage and bread for the cheapest price. they haven’t learned how to create great tasting hot-dogs .

and sometimes that happens to be an ad . They read what interests them.People don’t read ads.

we want the one we want to watch Nicholas Negroponte .000 channels .We don't want 1.

As long as there are sofas. there'll be TV Contagious Magazine .

On new media .

Rule for bloggers: first thoughts. best thoughts .

Widgets are the glue between people and the content they want .

Traditional advertising is buying time. online is about creating time .

Peer production is the most powerful industrial force of our time Chris Anderson .

to listen. the race is on to get them to create. to produce and to participate trendwatching. to passively consume.Instead of asking them to watch. to .

on the fusion of games and film .I think the real indicator will be when someone confesses that they cried at level 17 Steven Spielberg.

it's about crowdmanaging QuickTime™ and a TIFF (LZW) decompressor are neede d to see this picture. .Participating in conversations is not about crowdsourcing.

5/50 rule: in 5 years time. 50% of all content will be consumer-generated The Podshow .

We cannot allow the multiplicity of possibilities to drag us into complexity Kevin Roberts .

People are replacing their trust in traditional authorities with trust in each other .

On the future .

it's just not evenly distributed William Gibson .The future is already here.

We always overestimate what will change the next 2 years, and underestimate what will change the next 10 Bill Gates

The one fact about the future of which we can be certain is that it will be utterly fantastic Arthur C Clarke

[in the future] you will physically be inside the experience, which will surround you top, bottom, on all sides
Steven Spielberg

On ambition

It’s quite fun to do the impossible Walt Disney .

.The problem is not that we aim too high and fail. but that we aim too low and succeed.

Stay hungry. Stay foolish Steve Jobs .

I think that's the best thing in life: keeping busy Andy Warhol .

On whatever .

Albert Einstein .Any intelligent fool can make things bigger. and more violent. It takes a touch of genius -and a lot of move in the opposite direction. more complex.

where has our mission statement gone?' . 'My gosh. and reassigned them at random. mixed them up while everyone was asleep.If we took the mission statements of 100 large industrial companies. would anyone wake up tomorrow and cry.

Actions speak louder than words .

.It is not the strongest of the species that survive. but the one most responsive to change Charles Darwin QuickTime™ and a TIFF (LZW) decompressor are neede d to see this picture. nor the most intelligent.

.To rob a bank you need two things: a gun and a smile. A smile to convince and a gun to convince faster.

It’s nicer to join the pirates than to join the navy .

An educated customer is better than an entertained customer. because they're already further down the chain. .

I would’ve built a faster horse Henry Ford .If I had asked people what they wanted.

it's your wife David Ogilvy .The consumer is not a moron.

The greatest geniuses accomplish more by doing less .

The subconscious needs time and space to roam .

I make movies for the masses but I speak to them one by one Steven Spielberg .

Kids. The lesson is. never try. you tried your best and failed miserably. Homer Simpson .

Homer Simpson .It takes two people to lie. One to lie. and one to listen.

Homer Simpson . doesn’t mean I don’t understand.Just because I don’t care.

say more .speak less.

Before you speak. make sure that what you say is better than silence .

is to leave room for the mouse .What you have to remember when building a mousetrap.

Any technology that is sufficiently advanced is indistinguishable from magic Arthur C. Clarke .

learn fast. fix fast QuickTime™ and a TIFF (LZW) decompressor are neede d to see this fast. .

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