ÞresenLed 8yť

nlkl1A SAnCPvl
FLOW OF PRESENTATION FLOW OF PRESENTATION
lnLroducLlon
CurrenL MarkeLlng SlLuaLlon
1hreaLs and CpporLunlLles Analysls
Cb[ecLlves and lssues
MarkeLlng SLraLegy
AcLlon Þrogram
8ecommendaLlons
8aLch 2009Ŵ2911 SLevens 8uslness School MarkeLlng Þlan
INTRODUCTION INTRODUCTION
W lndlaƌs largesL prlvaLe plaLform for producLs LhaL are made from LradlLlonal
Lechnlquesţ skllls and handŴbased processes
W lnlLlally commenced as a vlllage based lndusLry ln 1960 by !ohn 8lssell
W Llnks over 40ţ000 crafL based rural producers Lo modern urban markeLs
W ÞromoLes lncluslve caplLallsmţ Lhrough lLs unlque CCC (communlLy owned
companles) model
MarkeLlng Þlan 8aLch 2009Ŵ2911 SLevens 8uslness School
INTRODUCTION INTRODUCTION
Iab|nd|a Þroducts
8aLch 2009Ŵ2911 SLevens 8uslness School MarkeLlng Þlan
1Lk1ILL 8ASLD
WreadyŴLoŴwear garmenLs
Waccessorles for menţ womenţ
Leenagers and chlldrenŤ
Wbedţ baLhţ Lable and klLchen llnenŤ
Wfloor coverlngsţ upholsLery fabrlc and
curLalnsŦ
WCoLLonţ sllkţ woolţ grassţ llnen and
[uLe are Lhe baslc flbres used
--Ŵ 1Lk1ILL 8ASLD
Wnome Þroducts (CcLober 2000)
furnlLureţ
llghLlngţ
sLaLloneryţ
Lablewareţ
cane baskeLs
selecLlon of handcrafLed
uLlllLy lLems
--Ŵ 1Lk1ILL 8ASLD
rgan|c Iood Þroducts (!uly 2004)
cerealsţ
gralnsţ
pulsesţ
splcesţ
sugarţ
Leaţ
coffeeţ
honeyţ
frulL preserves
herbs
--Ŵ 1Lk1ILL 8ASLD
Authent|c Þersona| care products
(March 2006)
soapsţ
shampoosţ
halr ollsţ
pure ollsţ
molsLurlzersţ
body scrubsţ
face packsţ
halr condlLloners
speclal skln care producLs
INTRODUCTION INTRODUCTION
Awards for Iab Ind|a
% Awarded º8esL 8eLall 8randţ 2004" by 1he Lconomlc 1lmes of lndlaŦ
% CoL ºueslgner ÞromoLlng lndlan CrafL or 1echnlque award" as Pall of lame
rewardŦ
Annua| keport (2008Ŵ09)
W Annual Lurnover of Lhe company ls ln Lhe range of 8s 300 crore
W ÞroflL ranges beLween 8s 33Ŵ 40 croreŦ
W 8eglsLered a CAC8 of abouL 38Ʒ ln Lhe perlod 2006Ŵ2008
8aLch 2009Ŵ2911 SLevens 8uslness School MarkeLlng Þlan
INTRODUCTION INTRODUCTION
Iab|nd|a Store |ocat|ons
W 108 sLores ln 40 ma[or clLles of lndlaŦ
W 6 sLores ln lnLernaLlonal places lncludlng uALţ uubalţ
8ahralnţ lLaly and 8omeŦ
W Cnllne Shopplng Ǝ LxporLs Lo 34 counLrles
8aLch 2009Ŵ2911 SLevens 8uslness School MarkeLlng Þlan
lab lndlať Llmellne lab lndlať Llmellne
!ohn
8lssel
sLarLs
lablndla
as a
whole
sale
exporL
company
Added
ready Lo
wear
garmenLs
Lo Lhe
reLall
offerlng
MarkeLlng
focus shlfLs
from exporLs
Lo local lndlan
reLall
Wllllam
8lssel
Lakes over
as Muţ
lablndla
Pas 6
sLores ln
meLros
ƽlood
producLs
range
launchedŦ
ƽ20 sLores
across Lhe
meLrosţ
and sLarL
expandlng
Lo 1ler 2
and 3
8ody
care
producL
range
launchedţ
lablndla
Sana
108
reLall
sLores
across
lndla
and 6
sLores
aL
lnLernaL
lonal
ŵ%źŴ
Larly
80's
1990's 1999 2001 2004 2006 2010
7 8aLch 2009Ŵ2911 SLevens 8uslness School
vlslonť200 sLores and a Lurnover of
8sŦ1000 crore by 2011
vlslonť200 sLores and a Lurnover of
8sŦ1000 crore by 2011
CURRENT MARKETING SITUATION CURRENT MARKETING SITUATION
A dellghLed CusLomer ls our 8esL 8rand Ambassador" A dellghLed CusLomer ls our 8esL 8rand Ambassador"
uSÞ ť quallLy of Lhe fabrlc and Lhe culLlvaLed lmage of 'lndlanness'
uoes noL follow any cusLomer acqulslLlon sLraLegyť focuses on
cusLomer reLenLlon
key elemenLť word of mouLh publlclLy ( Zero adverLlslng excepL prlnL
ads durlng promoLlons )ţ adverLorlalsţ moblle markeLlngţ lnŴsLore
posLers
MysLery Shopper Þrogramť Lo check Lhe cusLomer saLlsfacLlon level
83Ʒ
13Ʒ
ustomer Þrof||e
WMoLlvaLlng facLor for Lhe cusLomerť quallLy and conslsLency of producL and Lhe servlce
WCver 83Ʒ of lablndla' s cusLomers go back saLlsfledţ wlLh 38Ʒ belng hlghly saLlsfled wlLh Lhe
brand and lLs offerlngs
5Oukcíť lotetvlew of MtŦ wllllom 8lsselţ Muţ lobloJlo pobllsbeJ lo 1be ícooomlc 1lmesţ Ioo 2009
WMoLlvaLlng facLor for Lhe cusLomerť quallLy and conslsLency of producL and Lhe servlce
WCver 83Ʒ of lablndla' s cusLomers go back saLlsfledţ wlLh 38Ʒ belng hlghly saLlsfled wlLh Lhe
brand and lLs offerlngs
5Oukcíť lotetvlew of MtŦ wllllom 8lsselţ Muţ lobloJlo pobllsbeJ lo 1be ícooomlc 1lmesţ Ioo 2009
8 8aLch 2009Ŵ2911 SLevens 8uslness School
CURRENT MARKETING SITUATION CURRENT MARKETING SITUATION
8aLch 2009Ŵ2911 SLevens 8uslness School MarkeLlng Þlan
lablndla SLore lormaL
lull fledged
sLores
ConcepL sLores
WMeLros
WÞosh locallLy
WAll producL llnes
W1ler ll clLles
WSpeclflc producLs
reLalllng
WlL has deslgned Lhe sLores' decor and amblence keeplng Lhls ln mlnd
W1he layouL usually keeps cloLhes secLlon aL Lhe back of Lhe sLore and Lhe enLrance area ls
uLlllzed for home producLsŦ
W1he excluslve [ewellery counLer ls also kepL ln Lhe fronLsŦ
COMPETITION COMPETITION
unorganlzed
secLor
Crganlzed
SecLor
WCarmenLs 8ased
(Shoppers SLopţ
ÞanLaloonsţ WesLsldeţ
8ellance 1rendsţ
Clobus)
WCovernmenL
Pandloom lnlLlaLlves
(khadl Cramodyogţ
CoLLage lndusLrles
Lmporlumţ SLaLe
CovernmenL
deparLmenLs)
Wueslgner 8ouLlques
LLhnlc wear reLallers
llke khadderţ W and
Cood 1hlngsţ and
SLand alone sLores llke
ShrlsLlţ 8lbaţ Anokhl
WLocal Lallors who
provlde cusLomlsed
garmenLs Lo Lhe
cusLomers aL
reasonable prlces
WLocal nCCs selllng
waresţ
W8eglonal ŴLaw Carden
MarkeL for buylng
handlcrafL and Cu[araLl
ouLflLs
10 8aLch 2009Ŵ2911 SLevens 8uslness School
STRENGTHS STRENGTHS
W ;ulnLessenLlal lndlanness ln fabrlc Lhrough Lhe years
Þopular for auLhenLlclLy of handŴwoven fabrlc
W Sourclng sysLem from rural lndla
SLrong suppller relaLlonshlp
Þrovlslon of caplLal loans (ln agreemenL wlLh banks)
Lenlency on order fulfllmenL Ǝ noŴreLurn pollcy
100Ʒ use of suppller's capaclLy
W SusLalnable employmenL opporLunlLles Lo rural skllled poor
W Lmployees are glven auLonomy and hence lnduclng accounLablllLy
W locus on cusLomer reLenLlon lnsLead of generaLlon
Large chunk of buyers are repeaL purchasers
ÞroducL quallLy lmprovemenL done keeplng Lhls ln mlnd
W WordŴofŴmouLh sLrong enough noL Lo requlre any adverLlslng
W uelays ln dellvery from arLlsans
CpporLunlLy losses due Lo lrregularlLy
ulfflculL Lo predlcL quanLlLy and Llme of tbooo comlng from weaver
Also arlses as dlfferenL sLores are encouraged Lo order dlfferenL sLock
W lnslgnlflcanL spend on markeLlng communlcaLlons
Loslng ouL on aLLracLlng new cusLomers lnsLead of dependlng only on repeaL
purchase
W noL enough personnel Lo push lablndla Lo greaLer growLh
unavallablllLy of people experlenced ln reLall secLor
unavallablllLy of people bellevlng ln Lhe same mlsslon
More formal processes would face reslsLance from exlsLlng employees
W unLlmely dellvery of producLs
1ransporLţ sLorage and shelfŴllfe lssues of organlc foods
Suppllers were spread panŴlndla
WEAKNESSES WEAKNESSES
W LaLenL poLenLlal of organlc foods markeL
Leveraglng changlng consumer LasLes Ǝ percepLlons
Awareness generaLlon of merlL ln Lhese foods
W uLlllze mulLlŴbrand reLall ouLleLs and consLrucLlon groups
ulsplay of lablndla producLs ln M8Cs and deparLmenL sLores
W Leverages fooLfalls of Lhe sLoreţ lncreaslng llkellhood of sales
use of lablndla home furnlshlngs ln modular flaLs of bulldlngs
W lf consumer buys Lhls flaL or any oLherţ and ls lmpressedţ wlll use lablndla
furnlshlngs
W Leveraglng Web 2Ŧ0 Lools and Lechnlques
1ylng up wlLh maLrlmonlal slLes for deslgner fancy weddlng wear
lnLeracLlve webslLe for deslgnlng as per lndlvldual requlremenLs
W CusLomlzaLlon level ls hlgh
W Lead Llme beLween flxlng of occaslon daLe and evenL can be used for dellvery
OPPORTUNITIES OPPORTUNITIES
W unorganlzed local operaLors
Pandloom reLall shops/chalns ln reglonal pockeLs
Souvenlr shops provldlng lndlgenous producLs aL lower prlces
W LnLry of organlzed brands and companles lnLo reLall
Plgh expecLed growLh Ǝ enLry of buslness houses ln large ways
CompeLlLors access funds from conglomeraLe parLners or markeLs
W 1llL of lndlan consumers Lowards forelgn brands
lorelgn brands alLer llfesLyle cholces of Lhe LargeL markeL
ºlmporLed" or deslgner home furnlshlngs have greaLer 'flaunL value' vlsŴaŴvls
lablndla
W uevelopmenL of governmenL coŴoperaLlves
8oosL ln fuLure Lo kvlC and sLaLe handloom unlLs
lmprovemenL ln Lhelr amblence and shopplng experlence
W 8lslng prlces of real esLaLe could hamper growLh
Cpenlng new sLandŴalone sLores wlll be Lough
LxperlmenLlng wlLh formaLs and markeLs may noL be advlsable
THREATS THREATS
MARKET SURVEY MARKET SURVEY
Cb[ecLlveť 1o exploreť
W 1he affecLlve responses lablndla's consumers
W CognlLlve responses of lablndla's consumers
W Þurchaslng behavlor of Lhe consumers for producLs of apparel caLegory
Sampllng ueslgn
W Sampllng unlL ť CusLomers of lablndla
W Sampllng Lechnlques ť Convenlence Sampllng
W Sample slze ť CusLomers Ŵ30
8aLch 2009Ŵ2911 SLevens 8uslness School MarkeLlng Þlan
MARKET SURVEY MARKET SURVEY
% 70Ʒ of respondenLs were above 30 years of age
% 60Ʒ Ŵ Malesţ 40Ʒ Ŵ lemales
uemographlcs
% 90Ʒ Ŵ Word of mouLh
% 10Ʒ Ŵ ÞrlnL Medla
ConLacL of lnformaLlon
% Cnly 30Ʒ shopped onllne
% CuL of 30Ʒţ only half of Lhem had purchased onllne
from lablndla
% Accordlng Lo experLs Lhls Lrend ls seL Lo change wlLh
lncreaslng lnLerneL peneLraLlon and eŴreLalllng
Cnllne Spendlng 8ehavlor
16 8aLch 2009Ŵ2911 SLevens 8uslness School
MARKET SURVEY MARKET SURVEY
% 30Ʒ Ŵ naLural
% 33Ʒ Ŵ AuLhenLlc
% 20Ʒ Ŵ ComforLable
% 17Ʒ Ŵ 1radlLlonal
lablndla lor ?ou
% 33Ʒ Ŵ SaLlsfled
% 33Ʒ Ŵ AppreclaLlon
% 14Ʒ Ŵ Cood
AffecLlve 8esponses
17 8aLch 2009Ŵ2911 SLevens 8uslness School
MARKET SURVEY MARKET SURVEY
18 8aLch 2009Ŵ2911 SLevens 8uslness School
Jh|ch of the fo||ow|ng do you th|nk was the |nstrumenta| |n your choos|ng to buy
the garments? kank them on the sca|e of 1 to S w|th 1 be|ng the most |mportantŦ
Jh|ch of the fo||ow|ng do you th|nk was the |nstrumenta| |n your choos|ng to buy
the garments? kank them on the sca|e of 1 to S w|th 1 be|ng the most |mportantŦ
33Ʒ
17Ʒ 17Ʒ
17Ʒ


3Ʒ 3Ʒ
kespondents(|n Ʒ)
;uallLy of labrlcs
8ange of CarmenLs Avallable
Þrlce of Lhe CarmenLs
1he lablndla brand
1radlLlonal work
naLural labrlc ( egŦ CoLLonţ Llnen)
LocaLlon of Lhe SLore
Servlce provlded by sLaff
ulsplay of Lhe CarmenLs aL SLore
SLore Amblence
MARKET SURVEY MARKET SURVEY
19 8aLch 2009Ŵ2911 SLevens 8uslness School
kate your exper|ence at Iab|nd|a |n terms of your sat|sfact|on |eve| for the
fo||ow|ngť (n|gh|y Sat|sfactoryţ Sat|sfactoryţ Averageţ Unsat|sfactoryţ n|gh|y
Unsat|sfactory)
kate your exper|ence at Iab|nd|a |n terms of your sat|sfact|on |eve| for the
fo||ow|ngť (n|gh|y Sat|sfactoryţ Sat|sfactoryţ Averageţ Unsat|sfactoryţ n|gh|y
Unsat|sfactory)
17Ʒ
17Ʒ
13Ʒ
13Ʒ
13Ʒ
10Ʒ
10Ʒ

kespondents(|n Ʒ)
8ange of CarmenLs Avallable
Þrlce of Lhe CarmenLs
;uallLy of labrlcs
LocaLlon of Lhe SLore
ueslgns/Colors of CarmenLs
Servlce provlded by SLaff
SLore Amblence
ulsplay of Lhe CarmenLs aL SLore
SUMMARY OF MARKET SURVEY SUMMARY OF MARKET SURVEY
ÞkIkI1¥ IA1kS SA1ISIA1I-
;uallLy of labrlcs 8ange of CarmenLs Avallable
8ange of CarmenLs Avallable Þrlce of Lhe CarmenLs
Þrlce of Lhe CarmenLs ;uallLy of labrlcs
1he lablndla brand LocaLlon of Lhe SLore
1radlLlonal work ueslgns/Colors of CarmenLs
naLural labrlc ( egŦ CoLLonţ Llnen) Servlce provlded by SLaff
LocaLlon of Lhe SLore SLore Amblence
Servlce provlded by sLaff ulsplay of Lhe CarmenLs aL SLore
ulsplay of Lhe CarmenLs aL SLore
SLore Amblence
8aLch 2009Ŵ2911 SLevens 8uslness School MarkeLlng Þlan
% CaplLallze Lhe poLenLlal Lo expand Lhe 1argeL SegmenL from 23+ years
Lo 18+years
% lablndla does noL adverLlseţ depends on word of mouLhŦ 1hls essence
wlll be Laken away wlLh Lhe help of soclal medla campalgn and
broadcasLlng and prlnL medla Lools
% 1ake advanLage of Lhe perfecL overlap of lablndla LargeL segmenL
Þroflle and Lhe lnLerneL user proflleţ 18Ŵ33 years
% CreaLe fully fledged reLall markeL onllne
% llrsL mover advanLage ln Lhelr segmenL
% ConnecL wlLh Lhe cusLomer Lo cusLomlze
% locus on dlscoverlng Lhe meLhods Lo lmprove Lhe quallLy and llfe of
Lhe fabrlc
% unravel Lhe lssues relaLed Lo supply chaln managemenL
C8!LC1lvLS
21 8aLch 2009Ŵ2911 SLevens 8uslness School
- Expanu aveiage basket size of taiget segment which coinciues
with inteinet
- Piomotion optimization
- Enuoisement: Shabana Azmi , Ranbii Kapooi & Beepika
Pauukone
- Convenient countiy specific foimat
- 0nline space- foi moie visibility
- 0nline maiketplace - integiateu into opeiations
- Aspiiation value - though long teim membeiship benefits
- Inciease piefeience n bianu iecall in foieign countiies n NRIs
- Lock in % of wallet as Inuians incieasingly shop online
S18A1LC?
22 8aLch 2009Ŵ2911 SLevens 8uslness School
8aLch 2009Ŵ2911 SLevens 8uslness School MarkeLlng Þlan
- Launch online activities with the Summei collection
- 0nline Tiial Room: mix n match clothes anu uesign a new look on
a ŷB simulateu tiialioomw¡ a mouel as pei physical
specification
- Bigh seaich ianking: uoogle Auwoius
- Exhibition + woikshops on giounu
- Biwali - make ui own gift bag foi youi family¡fiienu - buy them
a new look anu get it home ueliveieu !
- CSR weekenu piomotion: showcase ciaftsmen anu tie up with
Bieakthiough
1AC1lCS
lA8lnulAť 2011 lA8lnulAť 2011
8evamplng webslLe
Launch
summer
collecLlonŴ
prlnL ads
glven ln
newspaper
s
CreaLe an
eŴmarkeL
place
Llnk onllne
sales Lo
supply
chaln
8ulld
soclal
medla
presence
Cn
ground
promoLlon
s Lo
compleme
nL eŴ
campalgn
60
Lh
year
annlversar
y Ŷ
lnlLlaLes
C8M
acLlvlLy
Larly
80's
24 8aLch 2009Ŵ2911 SLevens 8uslness School
FINANCIAL COMPARISONS FINANCIAL COMPARISONS
W llnanclal aspecLs of lablndla have been compared wlLh ÞanLaloons
W 1hough noL a dlrecL compeLlLorţ lL represenLs Lhe lndlan 8eLall lndusLry
very well
W llnanclals for lLs dlrecL compeLlLors such as Anokhlţ khadl Cram udhyog
eLcŦ were noL avallableţ resLrlcLlng comparlson
W 1hls assessmenL conLrasLs Lhe performance of lablndla wlLh respecL Lo Lhe
blggesL reLaller of lndla
W Penceţ we geL a sense of Lhe feaslble opLlons avallable wlLh lablndla Lo
ralse funds
INTEREST COVERAGE RATIO INTEREST COVERAGE RATIO
8Ŧ41
9Ŧ27
10Ŧ73
16Ŧ34
3Ŧ27
4Ŧ13
3Ŧ31
2Ŧ08
0
2
4
6
8
10
12
14
16
18
?ear 2003 ?ear 2006 ?ear 2007 ?ear 2008
lablndla
ÞanLaloons
8aLch 2009Ŵ2911 SLevens 8uslness School MarkeLlng Þlan
1he lnLeresL coverage raLlo of lablndla ls far hlgher Lhan LhaL of ÞanLaloonsŦ Penceţ
ralslng funds Lhrough debL ls noL a blg challengeŦ
INTEREST COST AS ° OF SALES INTEREST COST AS ° OF SALES
8aLch 2009Ŵ2911 SLevens 8uslness School MarkeLlng Þlan
1Ŧ09
1Ŧ14
0Ŧ96
0Ŧ69
2Ŧ14
1Ŧ49
2Ŧ23
2Ŧ08
0
0Ŧ3
1
1Ŧ3
2
2Ŧ3
?ear 2003 ?ear 2006 ?ear 2007 ?ear 2008
lablndla
ÞanLaloons
The interest cost as a percentage oI sales Ior Fabindia is Iar lesser than that oI
Pantaloons. Hence, raising Iunds through debt is again not a big challenge.
PROFIT MARGIN RATIO (IN °) PROFIT MARGIN RATIO (IN °)
8aLch 2009Ŵ2911 SLevens 8uslness School MarkeLlng Þlan
The PAT as a percentage oI sales oI Fabindia is higher than that oI Pantaloons.
Though retail industry works at low margins, Fabindia`s margins are quite high.
Hence, raising Iunds through debt is not a big challenge.
3Ŧ66
3Ŧ78
6Ŧ3
6Ŧ02
3Ŧ41
3Ŧ27
3Ŧ63
2Ŧ71
0
1
2
3
4
3
6
7
?ear 2003 ?ear 2006 ?ear 2007 ?ear 2008
lablndla
ÞanLaloons
OPTIONS AVAILABLE OPTIONS AVAILABLE
W uL81 llnAnClnC
Þros
W 1he declslon auLhorlLy sLay wlLh Lhemţ hence can sLlck Lo Lhelr mlsslon
W PealLhy currenL raLlo (around 2ť1 LhroughouL years)
W A very healLhy lnLeresL coverage raLlo (as hlgh as 16 Llmes) whlch ls
qulLe hlgher compared Lo ÞanLaloonsţ Shoppers SLop eLcŦ (1Ŧ3ƷŴ2Ŧ3Ʒ)
W A very healLhy debL Lo equlLy raLlo
W lnLeresL cosL as a percenLage of Sales ls very low (0Ŧ006Ʒ)
W lamlly owned
Cons
W uebL acqulred may noL be huge
W Loose ouL on Lhe experLlse of oLher organlsaLlons whlch can be broughL
ln Lhrough !vs or lnvesLmenLs
OPTIONS AVAILABLE OPTIONS AVAILABLE
W Þ8lvA1L lnvLS1C8S/ !vs
Þros
W Puge lnvesLmenLs can be broughL ln
W Þrofesslonal experLlse can be broughL ln
Cons
W ueclslon auLhorlLy geLs dlluLed
W Lmphasls may shlfL Lo proflL maxlmlsaLlon and hence lablndla's
mlsslon may geL dlluLed
CULTURAL EVENT CULTURAL EVENT
(ON GROUND ACTIVATION) (ON GROUND ACTIVATION)
W 1he lablndla WebslLe glves lnformaLlon abouL Lhe varlous fabrlc
crafLs llke Chlkankarlţ kalamkarlţ 8aLlk eLcŦ for Lhe cusLomersŦ
W We wlll brlng Lhls arL on ground for Lhem Lo experlence lL flrsL hand
and also learn lLŦ
W Lvery meLro wlll have a 2 day workshop cum exhlblLlon where Lhese
arLlsLs wlll puL up sLalls abouL Lhese crafLs and exhlblL Lhe work along
wlLh ºLlve CrafL Workshop"ţ workshops (for more knowledge and
lnLeresL) for keen audlenceŦ
W lL wlll be called ºknow whaL you wear"
W 1hls makes Lhe cusLomers more aware of Lhe work puL ln for Lhelr
fabrlc and helps Lhem wlLh Lhelr assoclaLlon wlLh brand lablndlaŦ
W lL wlll also have a reglonal food fesLlval aL Lhe same Llme Lo make lL
an overall fun and enrlchlng experlenceŦ
31 8aLch 2009Ŵ2911 SLevens 8uslness School
WOMEN OF TODAY¨ WOMEN OF TODAY¨
W As an exLended acLlvlLyţ on weekends lablndla wlll have ºweekend promoLlons" wlLh
speclal focus on ºWomen of 1oday"Ŧ
WMen can be encouraged Lo lncreaslngly vlslL Lhe sLores wlLh Lhe women ln Lhelr
llves wlLh offers llke º brlng your mom/sls/wlfe/ glrlfrlend Lo shopţ and geL xƷ off"
W lablndla wlll Lle up wlLh varlous nCCs llke 8reakLhroughţ !agorl eLcŦ for Lhelr cause of
empowerlng womenŦ
Wvlral vldeo Lo be launched ln assoclaLlon wlLh 8reakLhrough ( along Lhe llnes of Mann
ke Man[eere)
Cb[ecLlveŴ
1he passlon group ldenLlfles wlLh Lhe Lheme ººWomen of 1oday" and resulLs ln new
cusLomer acqulslLlon
32 8aLch 2009Ŵ2911 SLevens 8uslness School
RECOMMENDATIONS AT A GLANCE RECOMMENDATIONS AT A GLANCE
W Peavy lnvesLmenLs ln backŴend of value chaln
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