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Unlocking sustainable radical innovation in business

Dened as changing existing practices extensively leading to products, processes, business models
and industries which have positive (or neutral) environmental and social impacts.
ConIexIuuIIzIng IhIs quesIIon wIIhIn cuse sIudy: M&S.
IdenIIIyIng buffIefs Io susIuInubIe fudIcuI InnovuIIon In esIubIIshed busInesses.
IdenIIIyIng how Io ovefcome Ihese buffIefs wIIhIn Ihe ofgunIsuIIon, IookIng uI: ofgunIsuIIonuI sIfucIufe
and corporate culture.
1) The need to partner with smaller, more radical companies.
2) The need Iof Ihe cfeuIIon oI un umbIdexIfous ubIIIIy wIIhIn Ihe compuny (dIIIefenI foIes, new Ieum,
incubators).
3) Using wellbeing rather than sustainability as a goal.
4) UndefsIundIng Ihe exIenI Io whIch cefIuIn IuIIufe shouId be bIumewofIhy of pfuIsewofIhy und
encoufugIng u cuIIufe oI expefImenIuIIon Io dImInIsh Ihe Ieuf oI pefsonuI IuIIufe.
5) CfeuIIve IhInkIng skIIIs + moIIvuIIon + expefIIse susIuInubIe InnovuIIon.
Can radical sustainable innovation occur in retail within the current
consumer culture?
What would a radically different retailer look like?
Denition / Description of areas:
Sustainable Radical Innovation: Ilana Taub
Five things an individual /company could learn:
Driving radical innovation model:
Provocative question for discussion: