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Shwaith Sevak

Shwaith Sevak

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Published by: Mohammed Arif on Dec 04, 2011
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Social Entrepreneurship

Shwaith Sevak “Apka Ujjwal bhavishya, Hamara Sapna”



The Big Picture 2 . Situation Analysis ---------------------------------------------------------------------------------.10 9. External Factors ---------------------------------------------------------------------------------. Partners --------------------------------------------------------------------------------------------.4 5. The Big Picture -------------------------------------------------------------------------------------.Social Entrepreneurship Table of contents 1.10 8. Inputs ------------------------------------------------------------------------------------------------. Assumptions -------------------------------------------------------------------------------------. Mission & Vision ----------------------------------------------------------------------------------. SWOT Analysis ---------------------------------------------------------------------------------.11 13. Financials ------------------------------------------------------------------------------------------.11 11.11 12.8 7.4 4.3 2.10 10.4 6. Outcomes ------------------------------------------------------------------------------------------.3 3.11 1. Plan of action -------------------------------------------------------------------------------------. Target Customers Profile ----------------------------------------------------------------------. About the product ---------------------------------------------------------------------------------.

But due to the lack of effective cold chain in the rural areas. Mission & Vision 3 . Similarly the vegetables get rot if not stored at a proper low temperature. The prime reason to this problem is shortage of electricity in the rural areas. 2. many firms take advantage of it. Also a large quantity of vegetables is wasted because of the same problem. This is a huge loss to the farmers which also restricts them to produce more. They usually pay less and the farmers have no other option but to sell at low price. The collectors know about this problem and instead of helping them.Social Entrepreneurship India is the largest milk producer of milk in the world. If the Van is missed then the produce will get spoiled. Situation Analysis In the rural areas the collection of milk by the organised firms are done by sending a milk van at a specified time which collects the milk from the farmers. around 10 million metric tonnes get spoiled.1 What we provide to solve the current problem? 3. It produces around 110 million metric tonnes annually. This cripples economic growth in many emerging economies. 2.

• How we can help? This system Enables food suppliers to reliably store and preserve perishable food items such as milk. 5. About the product The product is a refrigerator which does not have a compressor but works on the chemical properties of the refrigerant. Specifications:      Capacity : 50 litres.Social Entrepreneurship • Mission To provide cost effective & easy solutions to poor farmers for storage of their produce. fruits and vegetables without the need for expensive dieselpowered generators. This makes the product quite cheap. There are three products with different capacities but the other specifications are same of all the three variants. 100 litres & 200 litres Frame work : Stainless Steel Refrigerant Insulation : R 134a (Environmental friendly CFC free) : Polyurethane Refrigerator Dimensions: • • 4x2x1 2x2x1 ft3 (200 litres) ft3 (100 litres) 4 . The refrigerant used is a CFC free and environmental friendly. The compressor in a refrigerator draws a lot of energy in terms of electricity units.  Vision To alleviate the problem of storage of produce for farmers and raise their standard of living. Inputs • Who are we? We Design and assemble rural refrigeration systems for commercial cold-storage applications in off-grid and partially electrified areas. Our product does not have a compressor but works on the chemical properties of the refrigerant. There is a solar panel also which gives the required energy. 4.

The super cooled refrigerant will extract heat from the product inside. It will move to expansion valve or thermostatic valve. The main four chambers of the refrigerator are Generator.Social Entrepreneurship • 2x1x1 ft3 (50 litres) How it Works? The refrigerator will work on the solar energy. a) Generator: Refrigeration process starts from this chamber. It absorbs solar heat and converts the liquid refrigerant into gas form. c) Thermostatic Valve: It is double inverted venturii which works on PV=nRT equation. It does not have the conventional compressor. 5 . The refrigerant will now have high pressure and high temperature. Hence the state of the refrigerant towards the end of the evaporator will be low temperature and high pressure and gaseous form. The refrigerant will now have low temperature and low pressure and liquid form. As the refrigerant is at high pressure at this point and the expansion valve will reduce it’s by pressure and hence drops the temperature. Also the refrigerant used is R-134a which has a very unique chemical property which is required for this process. Thermostatic valve and Evaporator. This is because R-134a has a boiling point of -37 degree of centigrade. Now the refrigerant will have high pressure but low temperature. b) Condenser: It cools down the super heated refrigerant and extra heat is extracted. Condenser. It will move towards the condenser. It will move to the evaporator now. d) Evaporator: The product kept in the cylinder is coiled by a tube called as evaporator.

Social Entrepreneurship Circuit Flow How the Organisation will work? 6 .

The farmers will be benefitted. The components will be assembled at Shewth Sewak factory. 6. Collaboration with the NGO’s will help in distributing the product. the manufacturers will give it on cost price to contribute in the CSR activities. Financials Financial Strategy 7 .Social Entrepreneurship The organisation will contact the manufacturers of the components and buy at the cost price of the manufacturer. As this product is for the social welfare.

8 .Social Entrepreneurship The project cost is about 1 crore rupees.

Social Entrepreneurship 7. Plan of action 9 .

Outcomes • • • • • • • • Provide them much needed solutions to storage issues. Farmers will be given the option of paying in monthly installments by charging a very nominal interest rate. Better Price for their produce. No dependency on Milk Vans.Social Entrepreneurship • • Installed and powered by the solar panel instead of electricity. • • • • 8. • Opinion Leaders o Sarpanch or social activists. 10 . Pitch to microfinance companies to provide loans on lower interests to help farmers purchase this machine. Gradual Improvement in the standard of living of farmers. Reduction in electricity bills (In case they are using conventional refrigerators. Partners • NGO’s with whom we intend to partner o Action for Food production Field Unit Unit-VII. India. o Ministry of Social Welfare.) Helps in reduction of Green House gases (by avoidance of CFC Refrigerants). o Center for Integrated Rural Development. 9. Udaipur. o Confederation of NGO’s Of Rural India. Rajasthan-Udaipur. Less wastage and spoilage. Ease and convenience. • Private Industries o For collaboration for equipment at subsidized cost. Training to the farmers with the help of NGO’s for this. The time period to payback will be 18 to 20 months. Sarpanch/women: Spreading awareness.

Monthly sale is less than Rs 2000. Our system will help to Cater to all above problems. Avoid environmental deterioration. Farmers are unaware of the better technologies that can help. Improve their standards of living. They are forced to sell their produce at a low cost. Servicing of equipment.P.Social Entrepreneurship 10. 12. They cannot afford cooling systems to protect their storage. Target Customers Profile • • • • • Poor Farmers Target Area: Rural Rajasthan. Haryana. SWOT Analysis STRENGTH • • • Least cost Simplicity of Infrastructure New Concept 11 . Private companies that will provide the sourcing of equipment. Who don’t have adequate storage facilities. They are at the mercy of the milk vans. Agreement with Microfinance companies. Assumptions • • • • • • • • • The farmers suffer from huge losses due to spoilage and wastage of their produce. External Factors • • • • • Partnership with NGO’s Associations and terms with the Sarpanch. 13. 11. No other source of Income. U.

subsidies Market leadership Cold storage for fruits & vegetables CSR for companies THREAT • • Possible Non cooperation from the private industries Shortage of man power in the initial phases 12 .Social Entrepreneurship • • Profit Centre for Farmers Fast Results WEAKNESS • • • Battery Recharge Some sensitive parts which requires Careful Handling High lead time OPPORTUNITY • • • • Govt.

Social Entrepreneurship 13 .

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