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Publishing Basics eBook v3

Publishing Basics eBook v3

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Published by mramkrsna

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Published by: mramkrsna on Oct 23, 2008
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05/03/2013

pdf

text

original

camera copy, 52, 54
format, 49
layout, 50–51
margins, 48
professional help, 58, 63
proofs, 53–55, 56, 57
spine, 61
typeface, 47
see alsocovers
digitally produced books, 70–74
distribution, 14
Biblio qualifications,
108–110
Lightning Source, 111–112
POD distribution system,
112, 113, 124
Thor Distribution program,
112, 124
trade book distributors, 107
DocuTech™, 71, 76, 84

editing, 37, 38, 39, 44; see also
copy editing
e-publishing, 23
Expertizing(Reiss), 118–119

fonts, 47, 56, 62
format, 17, 49
four-color process, 89
Freightquote.com,100

graphics, 52, 62, 71

halftones, 52, 53, 71, 85–86
Hunkin, Allan, 119

If You Want to Write(Ueland),
37
Ingram Book Group, 111
Internet

e-publishing, 23
marketing, 116
on-line radio showcases,
119–120
“pay per click” search
engines, 116–117

URLs, 19, 116
introduction page, 9–11
ISBN (International Standard
Book Number), 28
assigning, 30, 107
bar codes, 31
Biblio Distributors qualifi-
cations, 107, 108, 109
copyright page, 2, 28
cost of, 18, 28
cover design, 62
importance of, 29

jackets, 59; see alsocovers
Johnson, Robert Bowie, Jr., 38
Jud, Brian, 117
JustBookz.com,114, 115

Kremer, John, 114

Lay-Flat™, 91
LCCN (Library of Congress
Catalog Number), 2, 18

leading, 53
Lightning Source, 23, 111–112
Linotype machines, 53, 54

margins, 48
marketing

Barnes & Noble book
orders, 114
Expertizing,118–119
JustBookz.com,114, 115
1001 Ways to Market Your
Book,
114
on-line radio showcases,
119–120
press releases, 115
sales assurance, 122–123
special-sales, 117–118
trade associations, 120–121
trade shows, 120
Web site creation, 116
Marketing PlanningCDROM ™,
118
Microsoft Word, 45, 49, 50–51

126

Publishing Basics

naming of company, 18–19

on-demand publishers, 21
Oprah,124
Ota-Bind™, 91

PageMaker, 49, 50
page numbers, 69
paper, 3

best for text, 79
costs, 79, 82
digital processing, 71–72
5 pt. novel news, 61, 82
grain of, 73–74
offset, 3, 76, 79, 81, 82
papermaking process, 73
ppi (pages per inch), 61,
81, 82
recommendations, 83
10-point cover stock, 83
thickness of book, 81
20# bond, 79
PDF (Portable Document
Format), 17, 49, 50
permissions, 2, 25, 39, 40, 41,
42, 43
PMS (Pantone Matching
System), 57
Podcast.com,119
PostScript, 49
Pramschufer, Ron, 7, 9–11, 15,
16
pricing

bar codes, 31, 108
Biblio’s book requirements,
108
color pictures, 90
instant pricing function of
SelfPublishing.com,10, 16,
88
on-demand publishers, 21
self publishing benefits, 14
trade book distributors, 107
trim size, 76
see alsocosts

printers

choosing, 78
disc damage, 99
foreign, 77
long- and short-run
sheetfed, 11, 86
reluctance to deal with self
publishers, 9–11

printing

buying/selling of, 9
color, 75, 89, 90
digital, 3, 11, 70–74, 84–85
laser, 17
late arrivals, 97
offset, 70–74
processes, 3, 9
short-run offset, 85–86
spoilage, 96
web offset, 86–87
white as a color, 75
see alsopaper; printers;
printing costs
printing costs
color, 90
digital, 84–85
foreign, 77
overruns, 96
paper, 79, 82
POD, 107, 111, 112, 124
quantity, 17, 88
reprints, 101
short-run offset, 85–86
print on demand (POD), 74,
109, 111, 112, 113

proofs

correcting, 98
design, 53–55, 56, 57
digital, 57
film, 57
galley, 53
matchprint, 57
press, 57
text, 56

www.PublishingBasics.com 127

Publishers Marketing
Association (PMA), 120,
121
Publishing Basics
PublishingBasics.com,7
Radio, 23, 110, 119
weekly Podcast, 7
publishing consultants. See
book coaches

QuarkXpress, 49, 50

Random House, 14, 29
Reiss, Fern, 118–119
RJ Communications, 7, 97, 121
royalties, 14, 20, 21
R.R. Bowker, 28, 29, 30, 31

scanning, 52
self publishing
benefits of, 14, 17
difficult nature of, 13
starting of own publishing
company, 18–19
timetable for, 14
SelfPublishing.com,3
“Ask Ron” column, 7
customer contacts, 10
do-it-yourself section, 51
Editorial Analysis, 39
editorial services, 40–44
equal pricing, 11
file conversion help, 49
instant pricing function,
10, 16, 81
“Obtaining an ISBN,” 28
payments made upfront,
11
printer network, 11
Printing Trade Customs, 95
Production Center, 61, 95
Publishing Basics,16
sales expense, 11

spine width calculator, 61
templates, 61
Thor Distribution program,
112, 124
writing help, 37–38
Send2Press.com,115
Small Press Record of Books,19
sole proprietorships, 19
SPAN (Small Press Association
of North America), 121
SPAWN.org,38
Special-Sales Profit Center™,
117
spine, 61, 62
style, 10, 39, 40, 44, 93
subsidy presses, 20–21, 30
syntax, 39, 40, 41, 42, 43

“terms and conditions,” 94–95
“The New Book Model,” 70
title page composition, 1
trade book distributors, 107–110
trim size, 76
typeface, 47
typesetting, 17, 49

UPS.com,100
U.S. Copyright Office, 24, 25

vanity presses, 20–21

WBJBRadio.com,7, 110
Web. SeeInternet
WordPerfect, 45, 50
word processing programs, 17,
45, 50
TheWriter’s Chapbook,37
Writer’s Digest,38
TheWriter’s Digest Handbook of
Novel Writing,
38
“Writer’s Mart,” 38

Xerox®, 71, 84–85

128

Publishing Basics

IMAGESECTION

www.PublishingBasics.com 129

Image section:
Printed digitally on 60# recycled offset, 434ppi.

For details on the printing process, see pages 84-87.
Actual paper shade may vary from printer to printer.
The same images on these pages appear in other
sections of the book for comparison.

130

Publishing Basics

IMAGESECTION

IMAGESECTION

www.PublishingBasics.com 131

Chapter 23

Chapter 24

132

Publishing Basics

IMAGESECTION

IMAGESECTION

www.PublishingBasics.com 133

Image section:
Printed digitally on 60# white offset, 444ppi.

For details on the printing process, see pages 84-
87.Actual paper shade may vary from printer to
printer. The same images on these pages appear in
other sections of the book for comparison.

134

Publishing Basics

IMAGESECTION

IMAGESECTION

www.PublishingBasics.com 135

Chapter 23

Chapter 24

IMAGESECTION

www.PublishingBasics.com 136

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