BAHRAIN BAY

1. What are Bahrain Bays four foundational philosophies, and how might they be used as marketing tools? ANSWER: Bahrain Bay has created four foundations philosophies: Focusing on Scale and Aesthetics, Social Equity, Community Fabric and Tomorrows Environment. This philosophy helps to ensure that Bahrain Bay becomes a holistic, sustainable place for generations to come. Continuous development becomes a realization and these foundations become a guide for Bahrain Bay to achieve the high standards and attention to detail that they have set for it. Bahrain Bay recognizes the importance of sharing and protecting the environment. They are committed in helping develop a commercially sound and ecologically viable approach to development. With respect towards nature, they seek to create intimacy among their site, the environment and its residents and visitors. By re-establishing the natural landscape, implementing ecologically sound buildings and design, requiring conscientious construction methods and establishing pride in the community, they aim to respect and nurture the development and the world around them. In ratifying this foundation principle, Bahrain Bay understands that best practice requires them to consider future generations and learn from our past. 2. What would you see as being Bahrain Bays mission? ANSWER: The mission of Bahrain Bays is to ensure a self-governing and self sustaining community and at the same time support an exceptional quality of life for residents, business and visitors. We could see that they want to connect both the residential life and at the same time to be connected and be productive in business by providing the right communication infrastructure which can be integrated as part of development process.

3. What is the MIPIM, and why was it important for Bahrain Bay to target is potential customers, investors, developers, and retailers? ANSWER: MIPIM which is founded in 1963 by Reed Midem, is the world's leading real estate exhibition and conference. It brings together the most influential real estate professionals to explore major international property development projects and at the same time connect with potential partners. They offer exhibition zone showcasing the latest developments, a comprehensive program of conferences and events, and a wide range of exclusive services. Through this trade show, it helps Bahrain Bay to market the properties and its amenities internationally because this is annually done Cannes, France. The marketing teams for the project were attending the exhibition and they were seeking additional investors and developers to make sure that goal and mission of Bahrain Bay will be achieve and that is to get commitment from the developers and investors to create a new waterfront community which is in the north short of Manama. They want to materialize a design that is created for the 21st century community. 4. Why might the Kingdom of Bahrain be an attractive location for overseas investors? ANSWER: The Kingdom of Bahrain can be an attractive location for overseas investors because of the following reasons: Futuristic and innovative architectural design for residential, retail and commercial developments Hotels and Resorts are put up Created a waterfront community Provide a next generation access network with complete communications Entertainment Security Building Management System

Except for what is listed above, this is because of its stable rather booming economic status as a major financial and commercial center, as well as many rising projects like Bahrain Investment Wharf, Bahrain Financial Harbour, Bahrain City Center and many others 5. What are Bahrain Bays closest competitors for inward foreign investment? ANSWER: The possible and closest competitors for inward foreign investors are Qatar, Kuwait, Saudi Arabia and of course U.A.E. majorly Dubai. 6. What part of the marketing mix is related to football sponsorship, and what function does it perform? ANSWER: The purpose of investing and working with the football sponsorship are: to communicate a wide range of messages to the greater number of audience, address challenges as they present themselves in the competitive marketplace, to ensure that all marketing messages conform to the highest possible standards and support the brand name of Bahrain Bay as a vision of the business featured