Nishat Ali Ansari Gagan Kumar Amrinder P. Singh Rajul Sharma Neeraj Kumar Rohit Sharma


1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company".  In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars.

the current name. leaving only "Colgate-Palmolive Company".  In 1928. In 1953 "Peet" was dropped from the title. in 1896. but it is publicly listed in only two. Colgate Ribbon Dental Cream. Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company. Today Colgate has numerous subsidiary organisations spanning 200 countries. His company sold the first toothpaste in a tube.   . the United States and India.

2 player HUL. Pepsodant On 4Sept. 30% share in the toothbrush market.2009. 48% market share in the toothpowder market. E.g. . Presently it is facing competition from no.Awards & Achievements       Colgate has been ranked as India‟s #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007 51% market share in the toothpaste segment.Colgate-Palmolive signed SRK as its Brand ambassador.




Product Life Cycle of Colgate Sales Introduction Growth Maturity Decline Time .

Focusing toward rural rich and consuming class by endorsing the development of „Colgate Ayurvedic Toothpowder„. They would come up sachets of these tooth powder and position toward rural population who buy in smaller lots. Product:    They try to position some innovative toothpaste with a brand name other than Colgate but under the umbrella of Colgate Palmolive.Future strategy on 4p`s basis: 1. .

they would come up with the products suiting to young generation. 2. Eg: 1. they would come up with the products on the basis of functional benefits.  For Urban rich and consuming class.They launch a special toothpaste and toothbrush for kids in the age group from 4-10 years.They launch different toothbrushes for different age groups.  .For Urban population.

2. Pricing done on the basis of price points Packaging would be customized on the basis of price points. Charging higher premium which focused on consuming and lower income classes. Price:     Based on the competitor's price . .

.V. Hoarding on National highways. media. Print media. FM Radio for Urban population & MW and SW radio for Rural population. For rural consuming class they endorsing Cibaca toothpaste.3. Advertisement through T. Promotion:      They positioning Colgate dental white crème and toothpowder towards rural rich segment.

Place:    They would try to increase product penetration to rural population.4. They would try to increase the wholesalers to smaller towns. . They would track the distribution path so that they are covering all the village areas around the towns.

SWOT Analysis for Colgate .

Strengths  Strong financial performance Focus on innovation and new product launches Colgate business planning initiative   .

Weaknesses  Product research  Highly leveraged .

Opportunities  Emerging markets growth  Deploying advance technologies  Growing Hispanic population in the US .

Threats  Competitive landscape from other Private label growth Increasing commodity prices   Falling consumer confidence in the US .

Free Dental Check-up in mobile vans .Promotional tools   Increasing circumference of toothpaste tube.


  Free Dental Check-up by sending a SMS Scholarship offers like Learn & earn offer .

a formula that helped protect teeth from cavities and tooth decay . the slogan was "The Colgate ring of confidence" . The 1960s onwards.ADVERTISEMENT    In 1940. . Colgate stressed the fact their "Dental Cream" contained Gardol. In the late 1950's and early 1960's.the Colgate Company used Slogan was "It cleans your breath while it cleans your teeth " .

  "Gardol" was actually their trademark for the ingredient Sodium lauroyl sarcosinate . Now they used various Slogan for different different products like For MAX FRESH is “A Whole new Dimension of Freshness” & For WHITE TOOTHPASTE is “All Around Decay Protection”. .

Colgate Professional Program: The Program works towards improving oral health awareness and oral care on a mass scale. lectures. Bright Futures: This Educational Program worldwide was developed to teach children positive oral health habits of basic hygiene. teacher training Programs . diet and physical activity. . Various Surveys like… 1. Oral care awareness is created and spread through appropriate mechanisms such as exhibitions. Colgate's Bright Smiles. 2. demonstrations. the use of audiovisuals.


Buy 200g plus a 100g tube with a Colgate Extra Clean Toothbrush in a Family Value Pack for Rs. Get a 150g plus a 80g tube with a Colgate Extra Clean Toothbrush in a Freshness Value Pack for Rs. Save Rs. 18/-. Save Rs. Colgate Maxfresh Gel is the first toothpaste infused with cooling crystals giving you a whole new dimension of freshness. 20/- . 82/-. 79/-.Attractive offers:   Super Saver Offer for 'All Around Decay Protection'.

Conclusion .

Back To Our Roots .

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