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I would like to take this opportunity to express my gratitude to all those who, directly, made this research possible. I would like to thank, my project guide Ms.MANISHA JAIN who showed me the right path to reach the final destination with minimum hiccups. I extend my sincere thanks to my parents & friends who were always there with a helping hand in times of need and who guided me and briefed me throughout my research.
I am MAHENDRA PAL student of M.B.A. here by declares that the project report titled “A study of the Promotional strategies of HUL Ltd.” is completed and submitted under the guidance of “ Ms. MANISHA JAIN” is my original work.
The imperial finding in this report is based on the data collected by me. This project has not been submitted to U.P. technical University or any other university for the purpose of compliance of any requirement of any examination or degree. MAHENDRA PAL
Gone are those days, when few companies used to enjoy in one business or the others and the employees of such companies used to enjoy heavy dividends even for their miniscule efforts. But at the face of “Globalization” Technological Advancement and the easy access to information through different Media, today’s markets are trains forming at an incredible pace. The situation a kin to the FMCG is not an exception. The endless list of substitutes, competitive prices, rival connivances advertisement and the readily available services at the door steps leave the consumers in a commendable position, from where they can dictate the terms and choose what the “Best” is. For an established name like Hindustan Lever Ltd. one of the most important objectives is to get the feedback of their product line and services in order to gauge the level satisfaction among consumers / customers. Another important objective for an established firm is to protect its market share and increase it with time.
12. Bibliography 13.TABLE OF CONTENT TOPIC 1. Conclusions 11. Data presentation and analysis 10. Preface 4. Company profile and advertising strategy 6. 7. Objectives and scope of the study. Annexure 4 . Acknowledgement 2. Introduction 5. Recommendations. Theoretical Concept 9. Student declaration 3. 8. Research methodology.
11764. (HVM). the management of LBIL and HVM was integrated. Ltd. At present it’s valued at Rs. (UTL) was incorporated on 11th may.6% HUL became the second private company in India after Reliance Industries to cross the Rs 10000 crore mark in 1998. This huge success has come due to: Merger with Ponds India Limited Launch of 40 new products Doubling of rural distribution network from 50. In 1944. In November 1956.. which were wholly owned subsidiaries of Unilever Ltd. Co. Tirchirapalli (Tamil Nadu) and Ghaziabad (U.1 Its rapid growth has given HUL place in the top 5companies regularly in annual BT-500 survey. were amalgamated with LBIL and the name was changed to Hindustan Lever Ltd. Pvt. Ltd. especially in 1996 the growth was 88. Ltd.K.. was earlier incorporated on 27th November 1931 which set up a vanaspati factory in Bombay.INTRODUCTION HUL . 1956 activities of UTL were taken over by its holding Company LBIL..P) In order to market the toilet preparations manufactured by LBIL or imported from Unilever companies. U. It set up its manufacturing units in Bombay and Calcutta an associated company viz. HVM and two small associated companies viz.. HVM later acquired three more vanaspati factories at Shamnagar (West Bengal).BRIEF HISTORY The company was incorporated on 17th October. Ltd and Joseph Crossfield & Sons (India) Pvt. 1933 under the name of Lever Brothers (India) Pvt.31 crore. With the amalgamation of business under one company. Indian capital was introduced in this integrated business in 1956. HUL has been growing very rapidly. William Gossage & Sons (India) Pvt. Hindustan Vanaspati Mfg. a marketing company under the name United Traders Pvt. Both LBILK and HVM were wholly owned subsidiaries of Unilever Ltd.000 to one lakh villages 5 . (LBIL). London. 1935 as a wholly owned subsidiary of LBIL. Ltd. From 23rd October.
image-building plays the most important part in determining its marketing strategy. Familiarity in this case normally improves acceptability of who you are and what you are doing. Advertising —corporate and even product Public Relations—external and internal Media Relations —especially the Press Customer and Supplier Relations Community Relations — good corporate citizenship 6 . So. 2. Others regard it as a myth. In reality it is none of these things. Ignorance. on the other hand. but know surprisingly little about. At the other extreme are those who view corporate communications (particularly advertising as a magic formula and an instant panacea for every corporate ill. and often a combination of activities.HUL: ADVERTISING STRATEGY BUILDING CORPORATE IMAGE Corporate communications and public relations for building image can truly be looked upon in the context of global business and marketing as a subject about which many professionals hold firm views. Some see it as a menace. 3. 4. Every company wants to have a favorable image in the global market. can lead to mistrust. cannot hope to change perceived images in people’s minds. 5. Building corporate image is concerned with building confidence and credibility by helping your target group understand you better. In case of HUL also. as an expensive flag waving exercise which their company can easily do without. Corporate image is built through more than one strategic means. it is in fact. a management tool to influence the outside worldthe target group. or even contempt in some situations. arguing that publicity by of virtue its obvious nature. the real significance of building corporate image lies in preparing and consolidating a sound global consumer base. For instance1.
The ‘quality of the message. corporate communication is the process that translates an identity into an image. An organisation transmits. in brief. and activity. messages to publics. Again. in order to build to build a reputation with its publics. It is building image with activities.As India transits from a shod age-driven economy to a one propelled by competition the reputation and image of a company like HUL will make difference between whether it rules the market or merely rues it. It’s in this regard that creativity in PR comes to have a lion’s share in the entire process of corporate image building. Creativity in PR means more than just pretty pictures and good copy. which goes to create the intended image. In other words. Image and Identity There may be nothing new in saying that the corporate image is in the eye and the mind of the receiver. which generate all-round impact and visibility for the company. is vital for this. Corporate image is what enables HUL to hold its own against rivals like IPCL and Haldia Good corporate image can be built if you treat it like one of the Ps’ of marketing— the fifth ‘P’ stands for Performance’ —professional corporate performance. With respect to positioning similarly. the image communication and image building activity must to able to find a right niche in the minds of the target group. It is the reception of the message. doing it the right way the first time. on a sustained basis. ‘What’ and ‘How’ is the task here. Companies which benefit most from corporate image are those who take a long-term view and commitment towards communication and the image of their organisation through it. Yet it is worth saying again and again. HUL can be presented as a striking instance of it. corporate image primarily refers to the image that a company has acquired with the public whereas corporate identity refers to the image a company strives to achieve. 7 . Creative corporate advertising is one route.
the first shadow advertisement was used in movie "Bobby" where motorcycle "Rajdoot" was advertised. Since in advertainment we try to advertise and entertainment comes with it. as that has become an irritating word in the mind of the audience. every company like HUL needs a mission. The mission is. Inadequate communications result in an ambiguous corporate image within as well as outside and lead to breakdown in the co-ordination of all contributing elements in an organisation. advertising will be a part of the entertainment. No less important is the belief the company has in itself. In India. But the problem with shadow advertisement is that positioning message of the product can't be conveyed to consumers. Here. In present situation to address the "The soprano problem". the PR and its communication strategies come into distinct focus. the concept of shadow advertisement can be extended further so that the theme of the advertising would become endemic to entertaining show. If this succeeds. a framework for business and all its activities. Even this should not be called advertising anymore. in fact. But this has to be done in a delicate manner so that the information about the product is passed on to the viewers without disturbing the entertaining element of the show. the corporate body must communicate short-term goals. HUL have programmes like "Antakshari" in which participants take 8 . The mission is the glue that holds the company together. Where the products are shown being consumed or brand name is exhibited in the background. Dare To Think Beyond Advertising…. Even though advertainment seems quite close to it. long-range objectives and even the total mission of the organisation. advertisers resort to shadow advertisement where the products become endemic to the setting of the show. The major question would be. Recently. But in the recommended solution HUL wants to entertain the audience only and advertisement is an integral part of the show. the value that drive the company to achieve the corporate goals. This would be no more exclusive advertising. but it would be more evolved. Hence.In this context. there was shadow advertisement of Coca-Cola in Hindi blockbuster "Kaho Na pyar hai". whether the audience would be able to comprehend the hidden positioning message? Here are few examples on how to make the positioning message integral part of the show. If the mission and the objectives of the organisation have to succeed. decidedly. that would be a great break-through for advertisement. Rather.
part in groups. Irrespective of whatever positive points or negative points it has. Suppose one group is named Lux. However even if time constraint is removed. 9 . Suppose HUL produced a soap opera and the dialogue of the characters at some point would be focussed on the products of HUL. Besides it is expected to solve the other problems those are discussed above. Hence the major challenge would lie before scriptwriter and director. If this concept clicks. course content constraint comes in. which would personify the brand and both the character as well as the brand would grow in due course of time. If it happens. in future big advertisers like HUL would be diversifying to entertainment business! Of course the ad budget of HUL is far bigger than the total budget of many entertainment houses. Of course the context has to be right and should be very much along the script not that it would destroy the element of entertainment. the scriptwriter would be creating situation in each episode of a family soap where there would be opportunity to celebrate and drink coke! To give another example. Hence catching attention would be much easier. a multi utility vehicle with safe driving positioning plank could have exploited the plot of the recent movie "Road". Audience will be more receptive and comprehension of course would be dependent upon how it is executed. Even a particular character of an opera becomes very popular as the opera becomes very popular. Only testing of this idea could help us to conclude whether to roll out from the concept from programmes of pay channels to programmes of free channels. which has format like this. So this can be done for many programmes. Attention grabbing will be replaced with attract attention and no zipping/zapping problem. there would be nothing like it for advertisers. Hence unless it is tried and tested it can be concluded that whether it will click or not. Advertisement would be no more the troublemaker and irritating. But the scope of story telling is far greater. this concept can be tried for programmes aired in pay channels simply because there is no other alternative to advertise during the programme. The groups can be named after some brands and the participants would be projected as such that they would be personification of brands. Let's take the example of Coca-Cola. the participants are expected to be beautiful women who stand for Lux. Practicability of the idea would be tested when it will be implemented. Hence building such character.
Again. It is ‘the attempt by information. Analogies may be useful in giving a general idea but can never be as precise as a definition. PR seeks to diagnose the ills of an organisation in its relations with the public or any segment of the public. While no one can prevent a charlatan from posing as a PR man or styling himself as a PR consultant he is no more a tine practitioner of PR than a quack selling magic remedies by the wayside is a physician. needs and goals of the various relevant publics. There is also a popular idea that PR men spend most of their time winning and dining. 10 . a breed of people who will wangle things for you by the most questionable methods. it prescribes remedies and proceeds to administer them. as in medicine prevention is considered more important than the cure. plans. PR is sometimes confused with publicity. and develops. evaluates and interprets the attitudes objectives for increasing public understanding and acceptance of the organization’s products. persuasion and adjustment to engineer public support for an activity. policies and personnel. cause movement or institution.THE SIGNIFICANCE OF PR IN HUL It may be useful to begin by first getting out of the way certain popular notions which. as with many popular beliefs are either without any basis in reality or at best express only half truths. equates these objectives with the interests. For instance. executes and evaluates a programme to earn public understanding and acceptance. PR which is now a well-established discipline therefore needs to be defined so that we may be clear about what we are discussing when we talk about PR. using for the purpose fabulous expense accounts they are supposed to have access to. PR men are regarded by some to be fixers. To continue the analogy. ‘Public relations as and applied social and behavioral science is that function which measures. Publicity is certainly one of the instruments of PR but is would be as wrong to equate publicity with PR just as it would be to equate the stethoscope with the practice of modern medicine. How deep-seated such popular misconceptions about PR can be reflected by the fact the even now one comes across articles published in well-known papers and journals airing such naive ideas about PR Again. PR believes in maintaining the good health of the corporate body -so that drastic remedies and bitter pills may not have to be swallowed later. It then keeps a watch on the patient to see whether the remedies prescribed are producing the desired effect so that the medicine can be changed if necessary after evaluating the results.
The world over business organisation which are forward looking and farsighted are trying to make a contribution to social causes apart from achieving their immediate and ultimate ends of producing goods for sale and marketing them at a profit. No organisation.AN OVERVIEW Public relations today are still a very underdeveloped field. It is growing in prominence and has started showing results in various sectors of corporate India. Social Responsibility of Business and Introduction The need for PR arises also from the responsibility that an organisation owes to the society. This environment is often taken for granted but in times of social turmoil when normal conditions are disrupted the dependence of the organisation on the social environment is brought home sharply. to the realization of national objectives and to the identification of its interest with the vast population of the country in which it operates. How often have we not seen during periods of national strife or serious political instability leading to a break down of law and order that business comes to a standstill? While these may be extreme examples they illustrate the fact that without the right social environment no business can exist. To gauge the effectiveness of PR in HUL over the last decade it is necessary to examine its function and overall areas of applicability. It flourishes only because a particular kind of social environment exists. which nurtures it and enables it to function and operate. can function in a vacuum. Thus every business organisation has a stake in the social environment and must contribute its mite towards its continued existence and improvement. A business organisation’s responsibilities to society cover a wide area. The entire process needs a closer look. leave aside a modern business organisation. More and more companies are making use of PR to solve their problems and increase their overall corporate equity. 11 scholarships of various kinds. Such contributions can range from grants to universities. aid to hospitals and charitable institutions to actual involvement in . They range from its responsibility to supply quality products at a reasonable price and to ensure that it reaches the consumer at the right time and place to its responsibility to contribute to the development of the ‘Infrastructure.
12 . Studies on the extent of industrial pollution and ways and means of combating it. studies on the causes of a State’s decline and the steps needed to restore it to health are some examples of social responsibility in corporate behaviour as practiced in India in recent years. Involvement in family planning programmes. development of low cost nutritious food for the poorer sections of the people. which are aware of their social responsibility and have made an effort to discharge it in accordance with their resources and the needs of the situation. But there is little doubt that instances of such conduct are few indeed in relation to the enormity of the problems facing a country as vast as India with a burgeoning population a large part of it living below the poverty line. In India too there are business organizations. An organisation in the USA sponsored a research fellowship to discuss the causes of student unrest and to find solutions to the problems of tension in the campuses.projects of social significance.
there is now a clear perception that our activities affect not only the air we breathe. Now. and to environmental education. quite understandably. trading and planning. made the environment a focus of attention. The responsible PR person must ensure that his organisation is greener than green on all the major issues according to current opinion. universally agreed targets are still lacking in many issues. natural habitats. Hence. In fact PR has to live up to its environmental responsibilities even when clear. energy. In a nutshell. the need for a genuine commitment to sustainable development which is integrated with the national policy on industry. demonstrate to the world at large that this is so. transport. places of natural beauty or historic interest. internal as well as external. it is a key consumer issue. and. environment is no more just a slogan. public relations professionals are well placed to direct attention to environmental issues and can make a unique contribution to public and professional debate. for the future. environment is now a corporate concern and today’s PR persons have to build up comprehensive communication programmes. More importantly. but even the air which regulates our climate. help form opinions and set the standards for the organisation’s own as well as the common good. With growing environmental awareness. which involve listening just as much as talking. uncontrolled activities cannot be sustained without loss of plant and species. PR today must: * * * Understand ‘green’ issues and recognize the social responsibility of business. In fact PR has to live up to its environment education. 13 . Make environment matters a priority. In the above context. coast and hinterland and the decay of buildings.PR AND ENVIRONMENTAL PATH OF HUL The present generation has. Consider the environmental impact of the company’s actions.
can easily identify the brands of consumer products. PR Role in Image and Identity It is true that corporate image concerns the industrial marketer directly as brand image is crucial for the consumer market. The ordinary consumers. but has worked towards providing people with skills to earn a sustainable livelihood. HUL’s long-term aim is to raise economic standards of these communities. a third set of organisation would be known both for their industrial or consumer products as well as for their distinct corporate image. Social Responsibility as Public Relations at HUL A citizen’s role extends beyond his or her call of duty. Repeat this test for industrial goods : the same respondents are aware of the name of the manufacturers but many won’t be able to name the industrial products. 14 . A responsible corporate citizen needs to look beyond the financial numbers of sales and profit growth. HUL is committed to the development of the community around its manufacturing complexes.* * Avoid pollution of any kind. from year to year. through self-sustainable measures. while oblivious of the name of the manufacturer. Interestingly. Over the years. PR attempts to create the desired image by its involvement in all the factors of corporate identification programmes. HUL has not just supported communities financially. * Ensure recycling of wastes. Where does corporate PR stand in these diverse settings? Although easier desired than achieved. Encourage environment audits to determine what the organisation has done and is doing in relation to the environment.
and the intricacies and people involved at various levels. Corporations should. for instance. and then handle things accordingly to be able to achieve what they have set out to achieve.GOVERNMENT RELATIONS A government relation has two facets to it. however avoid getting involved with politics and political issues. environmental protection. It requires special planning and efforts for the organisation to be successful. individuals and personalities. A government. beautification of cites. Public relations with the government involves keeping the government—politicians and bureaucrats—on your side. family planning. the PR for the government (as an organisation) and Secondly. the company generally sponsors some of these activities by providing monetary help or other resources. It envisages maintaining good links with the government. control. In fact. which will be of benefit to the company in its overall business plans and operations. 15 . you should make all efforts to help the government and support its activities and policies as far as possible. The basic objective of the company is to build relations with the governments. Both are important and very needed by corporations. Public relations with the government in some ways are quite difficult and demanding. local or national. Public relations for the government involves mobilising public support for government’s activity. etc. departments. Such relations will be mutually beneficial in the short-term and the long-term. Public relations people have to acquaint themselves with the working of the government. PR with the governments as the target group. and also help for the good of the community of society. comprises many ministries. The government should not be looked at as an adversary. Government leaders must be kept informed from your side about the organisation’s activities and policies— especially those which are contributing to the welfare and development of the state or the nation. Firstly.
Hence. otherwise you can be in for further problems. 16 . financial institutions. All efforts must be made to ensure this strategically. particularly the Press has to be handled very carefully. as it is more effective and produces the desired results. and the rest of the financial community. go for quality rather than quantity. As in the case of Union Carbide and HUL a few years ago. and backed with hard facts. If you do go to the media then always go with a strategy—be selective in the choice of media. but to destroy it you need just a few bad reports in the media. use only influential media (especially publications in the Press). You cannot afford unnecessary reactions and distortions. media. video films. Business is always vulnerable to attacks by the media. A large amount of communications and PR are conducted through the media—especially the Press. It takes years to build a good image. The efforts made by HUL in this respect have been orchestrated well to build image as well as to counter negative publicity. it is not always flattering. HUL is making special efforts to ensure the goodwill of their shareholders. do not spread your communication too thin.MEDIA RELATIONS Media relations Is a vital tool in PR. Selective and in-depth coverage is what you must aim at. When a company gets media coverage. The organisation must be able to live up to its claims and promises in media. FINANCIAL RELATIONS With the growth of the Indian economy and the business sector. Media can often aggravate problems—especially crises. let your communication be complete honest. investors. and even corporate advertising in the Press and television. This is being done in the mass media and specialised media ranging from annual reports to special brochures to audio-visuals. The media must be kept on your side. It is important to build a working ‘rapport’ with the media. management of financial promotions and PR has taken on a new dimension.
The importance of financial PR and the need for it is seen from the number and growth of PR agencies specialising in financial promotion. Clea. and are backed by quality and good after sales service. These include well-known names like Pressman. 17 . and they have to be kept interested in the company. and generally protecting the company’s reputation at the marketplace. and improve the company’s image and reputation so that it can obtain funds from the public and the financial institutions on the most favorable terms when it desires so The financial and business Press. CUSTOMER RELATIONS In the past PR and marketing were considered separate and unconnected activities of business in a company. Marketing people cannot ignore public opinion on such aspects. In the long run. now a host of others. They provide their clients a wide range of services and expertise in PR and advertising. is very important in achieving this objective. advertising and PR management in India. Public relations must establish. unfavorable opinions certainly affect sales. today. Public relations can help in controlling and setting right some of these opinions. in industrial products/services marketing at the institutional level is gaining more and more importance today. Public relations with customers. They have to be given information they are entitled to have. but to also help solve problems concerning a company’s products Or services among consumers or other special groups. and with suppliers. it is therefore essential for companies to assign some of their attention and resources to develop PR in marketing. Today. PR has a role to play in marketing not only to build image. In today’s competitive market customers opt for products that are known and have an image. maintain.The main target group of a company in financial PR is its shareholders and potential investors. and Sobhagya.
Companies have to consider the community as one of its prime target groups. Before planning PR programmes. Company relations at an organisation can vary from local community welfare activities. requiring much thinking and planning. it is important to first assess 18 . The objective of PR is to help build image of the company: as a good corporate Citizen. EMPLOYEE RELATIONS In employee relations. the relationship between corporations and the community is a vital issue in management of business organisations. communicators are vital at every level. trust. Employee in HUL one in a large number and they include both blue collar to white collar. a good company to do business with. therefore. This has been the philosophy of the Tata’s in India for years. From top to bottom. and togetherness among employees. but a fostering of goodwill.COMMUNITY RELATIONS Today. This makes the task tough and critical. It is acknowledged that business is no longer done for the sake of profits alone. today it is accepted and is being followed by a number of other companies. and a good company to work for. Internal PR must reach out to all of them. The basic function of communications and PR in the organisation is not just better functioning. consumerists and opinion leaders. also from lower level to the top management level. its responsibility extends to giving back to the community something for what it makes from it. This belief is now also considered important and crucial by the government. Because a company functions within a community. to largescale sustainable development programmes for the betterment of lives of people. and even the horizontal communications among colleagues at the same level and between functions.
especially in areas like HRD. however. Whether they are unionized or not does not make a difference in the PR work. This makes it more difficult to deal with them in many respects. means PR for better employees. for this PR programmes must be evolved around their motivations. productivity. job enrichment. training and development. with staff and workers getting to be united. better employee morale. One of the major goals of PR is to foster the participation of employees in decision-making. and better relationships. it is important to realize that unions have their own goals. But through timely PR and proper communication many of these problems can be avoided or overcome altogether. if possible. 19 . with the management. INDUSTRIAL RELATIONS This is another important area of work for PR executives. conditions of work. it is necessary that the two departments work closely together. other monetary benefits. is the first priority in dealing with unions. Understanding these goals. good relations have to be maintained. Its importance is growing.the needs and requirements of employees. the function may seen to overlap with the working of the company’s personnel department. and how they will affect Industrial relations and PR efforts. working environment. In the case of PR with employee. and overall growth in the company. and thus losing his or her identity. as individuals and as a group. in either case. in other words. more enlightened and demanding. and therefore. resulting in success and growth of the organisation. In practice. in a company. They can mutually reinforce each other. In the case of unions. More so when with the growth of organisations in size. Industrial relations are most often concerned with problems related to wages. This. the individual employee is becoming smaller and less significant. and so on. Public relations with HRD can play a crucial role in building and motivating the employees on their jobs and in their contributing towards achieving the company goals. It is worth trying to integrate HRD with PR. a better image and reputation for it. Industrial relations concern the staff and workers in their relationship.
PERSONAL PRODUCTS: THE CORE CONCERN OF ADVERTISING FAIR & LOVELY Fair & Lovely . Fair & Lovely has been extensively tested with consumers in India and abroad. and has been proven to be superior in terms of benefit delivery to all key competitive brands. Fair & Lovely's formulation contains a unique fairness system that contains a combination of active agents and sunscreens. In fact.the miracle worker Based on a revolutionary breakthrough in skin lightening technology. Fair & Lovely was test marketed in 1975 and has been nationally marketed since 1978. Also its sunscreen system is specially optimized for Indian 20 . This has been specially designed and proven to deliver one to three shades of change in most people.
Blackhead Removal Strips and Dream flower Body Lotion.skin. Pond's Dream flower Talc is now enhanced with 'Floral Extracts'. The fairness cream is marketed in over 38 countries through HUL Exports and local Unilever companies and is the largest selling skin lightening cream in the world. requires a different combination of UV A & UV B sunscreens. Fair & Lovely Fairness Cold Cream and Fair & Lovely Fairness Soap. All Day Oil Control Cream.the beauty expert Pond's Cold Cream was launched in India in 1947 and was followed by the launch of Pond's Dream flower Talc 1956. Pond's Sandal Talc is a sandal variant with 21 . hence. In talc’s. Pond's now has four variants. The brand today offers a substantive range of products to consumers including Fair & Lovely Fairness Reviving Lotion. The current skin offerings under the Pond's Brand name include Moisturising Cold Cream. PONDS Pond’s . Indian skin unlike Caucasian skin tends to 'tan' rather than 'burn' and. Daily Face Wash.
Pond's brings superior and innovative solutions to meet all skin care needs by delivering outstanding personal beauty solutions . 3. In 2002. ORAL CARE PRODUCT Jee Ke Dekho Yar CLOSE-UP Close-Up. extensive research and stringent product testing. Pond's track record reveals an ensemble of products that make a real noticeable difference.through scientific skin expertise. Pond's Light 'n' Fresh comes with SAM (Sweat Absorption Material). proving therefore that Pond's remains the most trusted beauty expert in the consumer's mind. Pond's is about beauty that reflects the times.'Natural Sunscreen'. starting with fresh breath. was the first gel toothpaste to be launched in India in 1975 and has remained the category leader ever since.Close-Up Tingly Red and Close-Up Eucalyptus Waves. Close –Up was relaunched in two variants . The brand arose out of a universal need for confidence in a social situation. Close-Up Tingly Red and Close-Up Eucalyptus Waves with their superior 22 . the youth brand. while Pond's Magic Deo-Talc now has a new enhanced deodorant protection.
‘Jee Ke Dekho Yaar’. HAIR CARE PRODUCT : SUNSILK Sunsilk . Close-Up Whitening. the tooth-whitening variant. Positioned as the 'Hair Expert. Sunsilk is the largest beauty shampoo brand in the country.the hair expert Launched in 1964. 23 . These flavours have been specially designed to win over competition consumers. The toothpaste helps teeth get whiter in 4 week of regular use. enhanced flavour and a freshness that extends from nose to throat.' Sunsilk has identified different hair needs and offers the consumer a shampoo that gives her the desired results. was introduced with a unique self check device called “shade card”.formulation provide superior cleaning. The communication for Close-Up focuses on the base line. This helps consumers identify how “yellow” their teeth really are and also to track the improvement in teeth colour as they use the paste. Recently. which encourages young people to go out and get a life! The new flavours are in line with HUL’s endeavour to continuously innovate and offer new advanced products to the consumers. 4.
The range comes in premium packaging and design. as captured in the tagline – “Baalon mein dhadkan. dil mein shararat.are based on well researched consumer needs and hair types." It is targeted at the appearance conscious young adult.” Sunsilk was extended to hair colourants in June 2001. Hindustan Lever launched another variant of Clinic shampoo . In the year 1996. seeking dandruff-free.fragrance. 5. colour and ingredients are all well linked to cue the overall synergy. The colourants are available in 7 variants that are specially suited to Indian hair and skin tones and colour hair gently and safely. Deodorants Axe . Silky Strength (for dry hair) and Natural Nourishment (for regular oiled hair) . gorgeous hair to create a positive impression.Black Shine (for dull hair).Clinic All Clear dandruff shampoo. The accent is on femininity. educated yet measuring their self-esteem through their children's achievements. Bouncy Volume (for thin. Clinic .for healthy hair Clinic Plus shampoo was launched in India in the year 1987 and is positioned as the 'shampoo that makes your family's hair healthy and glowing. The core proposition of Clinic All Clear is that it is "the only shampoo that gives you dandruff-free soft hair.' Clinic Plus is targeted at mothers. The benefits are more compelling and relevant since the variants are harmonised in terms of the product mix .the magnet 24 .The different variants of Sunsilk . short hair).
Consumers associate a lifestyle of cool clubs. These include products for the lips. Armed with a potent combination of foresight. research and constant innovation. eyes.from its proposition and communication to the product.that of skincare and cosmetic products. and cool fashion with Axe.Beauty and fashion is not only about looking good but also feeling great. Lakme tapped into what would grow to be amongst the leading. fashionable and stylish by young men was launched in India in 1999. and services like the Lakme Beauty Salons. as available on the shelf. Lakme.Lakme today. The youth view it as an icon which introduces many 'firsts' to their world of music and dance . Alaska. as India took her steps into freedom. which is reflected in the advertising line for Lakme. “On Top Of the World' 25 .like the first "World's Longest Dance Party" and the first ever “Axe Voodoo Island Party. Axe has a mix that is completely harmonized globally . the deodorant that is considered cool. Atlantis and Voodoo. Axe is available in four fragrances: Java. cool music. At a time when the beauty industry in India was at a nascent stage.Axe. it is a world leader in male toiletries.” 6. Available in more than 60 countries around the world. high consumer interest segments in Indian Industry . India's first beauty brand was born. nails.on top of the world Half a century ago. Lakme has grown to be the market leader in the cosmetics industry. and arm the consumer with products to pamper herself from head to toe. Colour Cosmestics Lakme . Voodoo has become the leading male deodorant brand in India within just one and a half years from its launch. face and skin. has grown to have a wide variety of products and services that cover all facets of beauty care.
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1. • Fabric Wash Surf - Mummy's best friend
Launched in 1959, Surf was the first in the Indian detergent powder market. Over the years, Surf has anticipated the changing washing needs of the Indian homemaker and constantly upgraded itself. Surf Excel, India's largest selling compact detergent powder, in its newest avatar promises to tackle the toughest stains without damaging the color of the fabric. This is because only Surf Excel has smart sensors that can differentiate stains from colors. Now you don't have to worry about tackling the really tough stains, especially on your colored clothes anymore. “Surf Excel Hai Na!” For those who seek the Surf Excel clean in the front loaders, the specially designed low suds formulation Surf Excelmatic promises to give just that - a superlative clean. Those preferring the modern and convenient way to wash can rely on Surf Excel Liquid. The liquid form penetrates deep allowing great wash results. For the really tough stains, you can apply the liquid directly on the body of stain (through a stain treater) - you will see tough stains being tackled with ease. • Wheel
“Mehnat kum, phir bhi dhulai No. 1.” Wheel - makes washing easy Wheel is a detergent brand that caters to the laundry needs of the mass market. It was first launched in the year 1987. Wheel Green is the single largest (No 1 by market share) detergent brand in India by value. Wheel is packed with powerful lather (power foam) that cleans even tough dirt stains on collars and cuffs with ease. It, therefore, cleans effectively with lesser effort, making a laborious chore like washing - light and easy. Moreover, Wheel does not burn hands or harm clothes like some other detergents, which contain a high percentage of soda. Wheel also has a premium variant called Active Wheel. It gives the consumer the value of 3 benefits in 1. It not only cleans effectively with less effort but also keeps the colored clothes looking bright and has a great fresh fragrance. Active Wheel gives consumers 'Quality Clean and Care' at an affordable price. In short, Wheel can be summed up as - 'Mehnat kum, phir bhi dhulai No. 1.' Wheel is, therefore, the smart housewife's choice. 2. Personal Wash
Lifebuoy – “Family health protection for my family and me” World’s largest selling soap offers a stronger health benefit to the entire family Launched in the year 1895, Lifebuoy, for over a 100 years, has been synonymous with health and value. The brick red soap, with its perfume and popular Lifebuoy jingle have carried the Lifebuoy message of health across the length and breadth of the country, making it the largest selling soap brand in the world. In 2002 Lifebuoy was relaunced, marking a new turning point in its history. The new mix includes a new formulation and a repositioning of the brand to make it more relevant to both new and existing consumers.
Lux White a rich creation of milk cream and Lux Black (in a pastel shade of lemon yellow) overflows with the goodness of honey. The new milled formulation offers a significantly superior bathing experience and skin feel. Active-B. while Lifebuoy International Gold helps protect against germs. Lux was launched in India in the year 1905.Lifebuoy is no longer a carbolic soap with cresylic perfume. more versatile. which cause body odour. Lifebuoy has made a deliberate shift from the male. Lifebuoy International Plus offers protection against germs. along with the popular red colour. The new formulation.the film stars' choice Endorsed by popular film stars. Lux is one of the biggest brands in the soap category. The new health perfume has been selected after one of the most extensive perfume hunts in the industry. Lux Lux . which offers protection against germs. 100 gm and 60 gm) and Lifebuoy Active Orange (100gm). which can cause stomach infection. Lifebuoy Active Orange offers the consumer a differentiated health perfume while offering the health benefit of Lifebuoy. 29 . The new formulation has an ingredient. eye infection and infections in cuts and bruises. victorious concept of health to a warmer. more responsible benefit of health for the entire family.Lux Pink is a fragrant ensemble of almond oil. The new Lifebuoy is targeted at today’s discerning housewife with a more inclusive “family health protection for my family and me” positioning. The new Lifebuoy range now includes Lifebuoy Active Red (125gm. It is now a milled toilet soap with a new health fragrance. and is also the first of its kind in the market. At the upper end of the market. have registered conclusive and clear preference among existing and new users. new health perfume and superior skin feel. Lux comes in 3 attractive variants . which cause skin blemishes. Lifebuoy offers specific health benefits through Lifebuoy International (Plus and Gold).
which contain the real goodness of natural ingredients such as rose water.The new. Breeze Breeze . giving skin a glowing radiance. lather and the soft feeling it 30 . This breakthrough. which protects the skin's fairness against darkening by the sun. Originally launched in 1989. In short. sandal extracts and lime extracts. Breeze is a mass-market soap that sells in the economy segment. which are deposited on the skin as a protective layer. making their dreams of beauty come true. A unique soap. even as the soap washes away dirt and grime. Its strengths are its fragrance. is the result of technology patented by HUL. The product contains a combination of sunscreen actives. Breeze is today perceived to be a good value for money brand with outstanding sensory experience.makes dreams a reality Launched in 1991. Lux has worked its charm on millions of women.The fragrant ensemble from Breeze comprises 3 variants. exotic addition includes International Lux Skin Care 'Sunscreen Formula'. for the first time in the world.
A new variant. She regards Breeze as her only way of fulfilling her dream of looking beautiful. 31 . The brand plays a critical role in its consumer's life. 3. a hair-and-body soap. Enriched with coconut oil and lime extracts. it was the very first of its kind and leaves the consumer looking and feeling beautiful. It is.has on the skin. which tackled economy and performance. This product had many benefits including better clean. because Breeze for her is more than just soap. Much appreciated by the mass market. and one that she can afford. but also from proxy users who did not upgrade to powders but preferred to use Vim Bar instead. was launched in January 2001. Vim Bar was re-launched in 1997 with an improved formulation and new communication. Vim Household Care Vim – Khar Khar ka moh tod jawab In 1993 Vim Bar was launched. her beauty aid. in fact. Breeze 2-in-1. her only cosmetic. it resulted in conversions not just from powder users. ease of handling and easy storage.
This new formulation evolved through research and is now setting benchmarks in tough stain removal. with a unique “Stain Cutter” formulation that removes the toughest stains such as burnt milk and ghee stains. FOODS AND BEVERAGES 1. Whether it be through its new 'Stain Cutter' formula in its Vim Bar or it's the stain busters in its powders. Today Vim is available in powder. 32 . New Vim offers the consumer a superior performance at a great value.it is targeted at young adults. Vim stands for the best quality in dishwash products. • Ice Creams Cornetto Kwality Wall's Cornetto .The brand has grown significantly registering strong double-digit growths in both volume and value terms. Cornetto is undoubtedly one of the most popular ice creams in India. bar and liquid form. Positioned as the icon for romance and special moments . Vim is the market leader in the dishwash category. Vim continuously strives to innovate its products to enhance the lives of its consumers.bite bite mein pyar Launched in the year 1995-96. Vim Bar was relaunched a second time in 2002.
33 . This was in keeping in line with the varied need-states of today's youth.However. the Kwality Wall's Feast range of ice creams and frozen desserts has been positioned as a “Youth ice cream brand with an attitude.” Over the years. As part of Kwality Wall's endeavour to consistently reach out to the consumer with new and exciting flavours. The stick product is an excellent value for money proposition. Feast Kwality Wall's Feast .feasting on 'the big “F” Launched in 1995-96. Feast has expanded its 'chocolate only' portfolio to a more diverse one by including refreshment products like Mango Zap. Calypso Punch and Jaljeera Blast. Feast has launched Feast Snacko. with its rich multi-sensory eat experience. it is overwhelmingly quoted as the favourite of consumers across ages.
MaxMasti. is targeted solely at children.As part of Kwality Wall's endeavour to consistently reach out to the consumer with new and exciting flavours. MaxMagik and ChocoMax. • Cornetto Soft 34 . All Max products are fortified with extra vitamins. viz. as it is an excellent value for money proposition. The stick product is expected to take the market by storm. Continually connecting with today's youth. The Big F! • Max Kwality Wall's Max . Feast is launching a new SKU. Feast remains the ice cream with . . 'Masti kar Befikar' and encourages all kids to go ahead and have lots of fun! Max has recently been extended as confectioneries (candies) . .the 'masti' ice cream Max. launched in the year 1999 as the 'masti' ice cream. Max Orange and Max Joos have real fruit juices and Vitamin C (a single Max Orange candy offers a child 15% of his daily requirement of Vitamin C). Feast Snacko. Max says. Max Cups and Max 123 have Vitamin A.
to offer a truly delectable dessert for its consumers that leaves 35 .’ Kwality Wall's has a perfect blend of affordability. The ingredients are pasteurized and homogenized. The first hand that touches the product is the consumer's. The Black Currant sauce has been specially formulated by Kwality Wall’s. At a Kwality Wall’s kiosk.for a Nutty Delight. The advanced Tamper Proof technology & the sophisticated softy dispensers make sure that hygiene is given the highest priority.7/. Chocolate Sundae Cup (Creamy tasty Vanilla topped with thick chocolate sauce). the consumer will experience innovative promotions and themes that will take place regularly at and around the outlet kiosk. served in a cup.for a Super cone to Rs. Kwality Wall’s is introducing a host of unique product innovations under a new brand called “Cornetto Soft”. launched in India. Kwality Wall's uses a pre-mixed liquid produced and sealed at the factory and is untouched by the operator at the outlet. hygiene and taste that will win over the consumer. which ensure true quality & consistency of the end product. The price ranges from Rs. has a mouthwatering black currant sauce and creamy vanilla. Kwality Wall’s Black Currant Sundae.Kwality Wall's Cornetto Soft In 2002.). strawberry etc). 20/. Kwality Wall’s Softies are untouched by human hands. Kwality Wall's aims to ensure that the consumer gets a world class product delivered to meet local taste requirement under strict Unilever standards of hygiene and at a great price! • Kwality Wall’s Black Currant Sundae international flavour now available in India Irresistible The exotic dessert. As a result Kwality Wall’s is the only one offering a superior and completely hygienic product.Vanilla and other flavours like chocolate. Strawberry Sundae Cup (Creamy tasty vanilla topped with rich strawberry sauce). Ripple Cones (Creamy tasty vanilla softy with strawberry or mango ripples) and Nutty Delight (Creamy tasty Vanilla topped with thick chocolate sauce and nuts. it will be seen as a ‘cool place to hang out and a great place to eat out. The new range includes a Super Cone (a bigger soft cone.
Black currants are grown in Europe. which helps bring families together for fun and enjoyment. ice-cream sodas on Sundays. In a day and age.m. In the 1980s. drinks and sauce the world over. it was against the law to sell soda and consequently. ice-cream sundaes became so popular that people opted for this dessert on weekdays as well. rich in vitamin C and minerals. These products were a phenomenal success and are now being taken to the next level with an exotic Black Currant sauce and Black Currant Dry Fruit pieces. when families hardly find time to spend together. USA and Chile. 10 p. Kwality Wall’s Sundaes were launched in 2001 in India in Chocolate. they are used to make exotic jellies. when this delightful dish was first put together in the US. jams. Kwality Wall’s sees its Sundaes as an offering. There is an even more interesting history to sundaes. Soon. So the trend of serving ice cream with sauces and toppings instead of soda began.them yearning for more. Strawberry and Mango flavors. would henceforth stand for Kwality Wall’s Sundae time! Beverages 36 .
The brand was relaunched in the year 2000 with a new product formulation.Brooke Bond 3 Roses . the brand has taken a further leap by adding a highly motivating emotional benefit . a premium dust brand was launched in 1978 in the heartland of coffee drinking households in southern India. These are referred to as 'Assam Super Tasters' in the brand's communication.Ek Cup Aur' . which makes it one of the oldest brand of tea in the country. The first step towards appropriation of this emotional mind-space started with a highly successful Perfect Couple search campaign.The Perfect tea for Perfect moments .the 3 most important attributes in a cup of tea. which saw significant strengthening of affinity and disposition towards the brand. This is being furthered by a new theme .has colour. Not surprisingly. Red Label has stood for good quality tea and it can be easily called as one of India's favourite tea brands. taste and strength .triggering an even stronger emotive link with the consumer. • Brooke Bond Red Label .amongst couples. For years. The brand can rightfully claim credit for creating a tea drinking habit amongst these households through its highly successful positioning as the only tea with a perfect combination of colour. Since the turn of the millennium.Ready for another cup! 37 .nation's cup of tea Brooke Bond Red Label Tea was launched in the year 1903. The new campaign highlights the irresistible taste of the new Red Label Tea through executions that revolve around a very catchy base line 'Don't Mind . It also has the distinction of being the largest brand of tea in India and has a truly national presence. taste & strength Brooke Bond 3 Roses. this wonderful cup of tea came to be enjoyed by a cross section of consumers giving it undisputed market leadership. wherein long Assam orthodox tea leaves were added to the base CTC tea to deliver enhanced taste.
The brand has constantly led by innovation. It is targeted at converting consumers of loose tea and local packet tea players. whether it be the first tea bag in the country in 1979 or the patented 'vacuum pack'.the fresh cup of tea 38 . • Brooke Bond Taj Mahal Tea . It is endorsed by Ustaad Zakir Hussain who personifies the brand in all respects. this brand variant is expected to gain from local players and upgrade Mother brand Brooke Bond A1. has the consumer offering of "Strength" but has Vitamins as a reason for the consumers to believe in the proposition. It has initially been launched in Karnataka in March 2001. similar to Brooke Bond A1. which keeps the great quality intact. Brooke Bond A1 has region specific blend formulations to meet the needs of the consumers in different regions of India. is fortified with Vitamins. The core proposition of the brand is 'Strength'. Targeted at lower middle class consumers. The choice of vitamins has largely been based on evidence of deficiency among the target group. The benefit to the consumer is 'Strong tea that charges my confidence'. The tea is carefully chosen from a thousand teas from the best gardens of Assam to give it an exquisite aroma and taste.'kadak chai Brooke Bond A1 was launched in the year 1995 as HUL's offering in the discount segment of tea.'Wah Taj!' Taj Mahal Tea was launched in 1966 as a premium CTC leaf brand. Brooke Bond A1 Power. Over the years.• Brooke Bond A1 . the brand has fulfilled its promise of India's best tea. a variant of Brooke Bond A1. Brooke Bond A1 Power. No wonder tea lovers across the country start the day by saying 'Wah Taj!' Lipton Taaza .
created history in the first year of launch by growing to a record market share of 21%. Initially positioned on the generic benefit of convenience. it has grown from strength to strength and is now the single largest brand of Instant Coffee in India. The core benefit was refreshment.the global cuppa Lipton Yellow Label is Unilever's global tea brand and sells in many countries across the world. The core proposition of the brand now is 'Fresh Taaza tea refreshes like no other tea can. Bru has been instrumental in virtually creating the entire Instant Coffee category as it exists today.' This evolved in the 80's to the well known 'Closest in taste to Filter Coffee' platform. it was communicated in the late 70s as 'the favourite of coffee lovers in the South. • Brooke Bond Bru . It has been at the forefront of most innovations in the Instant Coffee category . It has pioneered the growth of tea through non-traditional formats like Tea Bags and more recently Ice Tea. with a dominant presence in South India (which accounts for 65% of the All India market).whether in 39 . Taaza pioneered the format of pouches on a national scale. Lipton Yellow Label is a brand for young minded people and offers an option to tea lovers to enjoy their favourite drink in an exciting and refreshing way. • Lipton Yellow Label .' The brand commercials in the past have shown fresh tea being selected from select gardens and this in turn leading to amazing refreshment. Bru is one of the most salient Packaged Mass Consumption Goods (PMCG) brands. The name Taaza signified 'fresh tea'. The brand was launched in a poly pouch format designed to preserve the freshness of tea. specially in the Hindi belt. launched in 1969. The strategy for the launch was to convert loose tea users into packet tea. Ever since. especially in Southern India.the instant coffee Brooke Bond Bru. Lipton Taaza is one of the largest tea brands in the country.Lipton Taaza was launched in 1988.
the champagne of teas Lipton Green Label is the only popular orthodox tea in the country. The tea is packed in a special toptainer that is both a container and a dispenser. fresh and tasty for far longer. Chosen from the best leaves of the best Darjeeling Gardens.coffee-chicory blends. • POPULAR FOODS Annapurna Annapurna . a brand that supplies much of the daily nutrients an Indian consumer need. the name being synonymous with Instant Coffee in all the Southern geographies. 40 . in particular. In other words. refill packaging. This helps keep the chapatis soft. A special grinding technique ensures that Annapurna absorbs more water when kneaded for chapatis. • Lipton Green Label . Its richness of nutrients is not just entirely retained. More and more people are discovering the delight of true orthodox tea through Lipton Green Label. developed through using agrarian and processing technologies. or more recently the Low-unit-price packs. The iron in it. vending operations. townclass and states.flowering of a flour Hindustan Lever's Annapurna Fortified Atta.income. the tea has an aroma and flavour that testifies to its pedigree. is extracted from premium quality food grains. but boosted through fortification. Bru's popularity cuts across all sections of society . Lipton Green Label tea is best when the leaves are brewed in a pot of hot water to keep the flavour intact. addresses a deficiency that 6 out of 10 Indians suffer from. 2.
primarily because it contains twice the amount of healthy fat (poly unsaturated fats) and also actively reduces the unhealthy fat (saturated and trans fat). Dalda has always been associated with purity. Hindustan Lever launched Dalda Activ.the taste to grow up with Acquired by Hindustan Lever Limited in 1994. a fat modification procedure.' The Kissan range consists of ketchup and other sauces. which changes the melting and crystallisation properties of the fat. In 2000.for healthy cooking Launched in 1937. puree. The product was developed through the process of interesterification. food cooked in Dalda Activ does not congeal on cooking and. the Kissan category consists of 'deliciously holesome products for kids to grow up. For mothers and children.CULINARY PRODUCTS • KISSAN Kissan . 41 . quality and trustworthiness. Considered as an embodiment of mother's love. OILS AND FATS • DALDA Dalda . hence. jams. Dalda Vanaspati has been the Indian housewife's trusted companion for tasty. a healthier version of Vanaspati. As a result. Kissan is today one of the most trusted processed food brands in the country. The process has been perfected for Indian conditions at Hindustan Lever's Foods Innovation Centre. squashes and ready-to-drink products. no layer of fat is formed. healthy cooking.
S. Five initiatives: He said that India must move quickly to pre-empt other countries in the race for global sourcing. Banga highlighted.1500 crore. Thailand or Mexico. already one of India’s largest exporters. Manufacturing constitutes 72% of global trade worth US$ 6 trillion.” Mr. Banga HUL gearing up for billion-dollar sourcing business out of India MUMBAI. nurturing and promoting 2 or 3 ‘Star’ sourcing sectors. PRESS RELEASES India can create 70 million new jobs and add 2% annually to GDP growth by global sourcing of manufactured exports.” he said. if it leverages its potential to become a preferred sourcing centre for manufactured exports. Mr. Korea. 2002: India can double its exports growth rate to 20%. The five initiatives are: identifying. “However. 42 . vis-à-vis other low-cost nations. India cannot rely on services alone to drive exports. Banga said that HUL. adding 2% to GDP growth rate annually and creating 70 million new jobs in the private organised sector over 10 years. that Government and Industry will have to take. creating ‘Virtual’ Special Economic Zones. For exports to be a major platform for growth. in cost. Mr. “Sourcing already accounts for about half of our total exports of Rs. said here today. like China. says M. image and process competitiveness. and suggested five immediate initiatives. HUL’s vision is to build a billion-dollar sourcing business out of India. M. has decided to make sourcing an integral part of the business strategy. Chairman of Hindustan Lever Limited (HUL). it is imperative that we focus on and drive manufactured exports. Mr.In 2001. Noting that India has already demonstrated the potential to become a global sourcing centre for services.S. completely privatising Mumbai and Chennai ports. Banga. June 26. Hindustan Lever launched Dalda Classic. which are already ahead in the race to become global sourcing centres in manufactured exports. Banga was addressing HUL’s annual general meeting. which with its butter aroma is targeted at consumers in the South. This will help overcome India’s disadvantages.
whose focus will be on building the India Inc. If we are able to successfully create a niche for ourselves in these sectors. an SEZ will take two to three years to begin functioning with the full infrastructure in place. ‘Virtual’ Special Economic Zones: Welcoming the Special Economic Zone (SEZ) legislation. wherever it is located. “A good role model is NASSCOM. Banga said that. Pharmaceuticals. To nurture the ‘Star’ sourcing sectors.” he said.driving industry productivity and process excellence through the Total Process Management (TPM) tool. which has played a crucial role in positioning India as a global IT services sourcing base.” he said. it will give the ‘Made in India’ brand for manufactured exports a big boost. with strong linkages to both the Commerce and Finance ministries. steel) or skilled labour pools (e. and independently managed by professionals deputed from Industry. brand through some key activities . This might not be feasible for many industries. being a knowledge repository for information and research on the sourcing potential of India. which need to be located near the source of raw materials (e.. and an enabling fiscal and regulatory Regime. within the country’s portfolio. FMCG items are items of mass consumption. Therefore as an interim action. a company needs to be physically located within the SEZ. diamonds). he called for the establishment of a quasi-government Apex Sourcing Body.g. This would require an exporter to spend resources in relocating facilities. A VSEZ is similar in concept to the current EOUs. he suggested the establishment of ‘Virtual SEZs’ (VSEZs). Consumer involvement in food items is high. will be a deemed VSEZ. FMCG and Processed Marine products have the potential to become ‘Star’ sourcing sectors in the immediate term. he pointed out that to enjoy the benefits of this legislation..g. “There is a rationale for the choice of these sectors. Secondly. enjoying all the benefits available to an SEZ. and finally. Any unit that exports more than 50% of its production in a block of three years. including fiscal advantages and freedom from administrative 43 . Manufactured goods sourcing too will gain from a similar organisation. which we can then extend to other sectors.attracting lighthouse global companies to establish manufacturing bases in India. continuously highlighting legal and regulatory changes required by the sector. ‘Star’ Sourcing Sectors: Mr. The US FDA requirements are stringent for pharma.
Mr.100 crore per annum. across time. He has suggested Comprehensive VAT for exports and Simplification of Transfer Pricing rules. this will serve as a model to rapidly privatise other ports as well. On transfer pricing. indeed. This will not only enhance efficiencies and bring down costs.” he recounted. A simple solution is to increase the margin for 44 .procedures. which would kickstart sourcing without waiting till the SEZs are fully established. Privatisation of Mumbai & Chennai ports: In the light of the encouraging experience of privatising three terminals in Chennai and Mumbai ports.000 TPM-trained personnel annually to industry. He suggested TPM training to be included in ITI and Engineering education. which will provide more than 200. Besides establishing worldclass processes and systems in at least two ports. transfer pricing rules must be less formulaic. he suggested the adoption of Total Process Management (TPM) as a tool. HUL has doubled productivity through TPM and. On an average. he said that price fixation in international markets is subject to many variables. the VSEZ facility could be extended to those companies with an export of Rs. Fiscal & regulatory regime: Mr. Banga called for the complete privatisation of these two ports. He also proposed a JIPM (Japanese Institute of Plant Management) certification programme for exporters along the lines of SEI-CMM for IT services companies. he strongly suggested immediate introduction of Comprehensive VAT for the exports sector. which will add considerably to the image of India’s sourcing.2000 crore. but also earn Rs. taken it up to three times the original levels. all of which may not be common across firms. in some cases. Pointing out that 140 out of 147 countries in the WTO already have Comprehensive VAT. “A TPM factory is unbelievably superior to a non-TPM one – I have seen this for myself. Therefore. Productivity & process excellence: Highlighting the need for industry to develop an obsessive commitment to productivity. We have now adopted TPM in our offices and sales processes as well. which would also provide useful learnings for implementation subsequently in the domestic sector. To begin with. industries or. Banga pointed out that the approach to the regulatory regime for exports should be such that it actively enables exports as a growth driver. in addition to the annual revenue streams.
jigsaw puzzles. and simplify the administrative and documentation procedures. they need to go to a redemption centre where they will be given a scratch card. On collection of the same. fun books. home appliances.variance from 5 to 15 %. and then extended to cover exports. which will direct consumers to their nearest redemption centres as well as answer all their queries. The 'Ek Din Ka Raja' promo entitles 10 lucky consumers to spend Rs. All that one needs to do is buy Kwality Wall's range of products .” Kwality Wall's makes its consumers 'Ek Din Ka Raja' Largest consumer promotion ever by any ice cream brand! New Delhi.important to note that every scratch card has a guaranteed prize (there are no try agains!)which is not very commonplace for such kind of promotions. March 14. etc. This promotion. The other prizes include microwave ovens. . In order to learn. the market leader in India. walkmans. Government and Industry must work together to dramatically improve India's Cost.every pack has a certain number of points on it. 45 . Banga concluded. There are over one million assured prizes for all who get a scratch card .10 lakhs in One Day's shopping with their family in Mumbai! They can choose to spend on consumer goods such as cars.but within 24 hours! This 'dream-come-true' offer for the ice cream lovers comes at very affordable prices. (Call centres have been set up at each of the major cities. has today announced the launch of its most exciting consumer promotion ever. Image and Process competitiveness. called 'Ek Din Ka Raja' is the biggest consumer promotion by any ice cream brand across the country. the simplified regime could first be implemented for imports. garments. Mr. 2002: Kwality Wall's. video games. 10 consumers can win the mega prize of 10 lacs and shop till they drop with their families in Mumbai.) Upon scratching the cards. furnishings. “India must move quickly to pre-empt other countries in the race for global sourcing. The time is right for us to move Exports to the top of the economic agenda and make it a national priority. gold plated watches. The consumer needs to collect wrappers / lids upto 150 points to be eligible to participate in the 'Ek Din Ka Raja' promo. zoomerangs etc.
we have given them offerings that they love . Apart from this we have an exclusive tie-up with Sony TV and Indiatimes.The mega prize of EDKR entitles the consumer (with his family . will go a long way in strengthening the perception of Kwality Wall's as being a brand that emotes togetherness. In short.Ice Creams. The time limit of one day makes this promotion very exciting and different from all others.and now we are giving them something that all families love doing together . we are confident. two riders and a day to go on their dream-shopping spree. and Wipro.stays together!' About Kwality Wall's Kwality Wall's. The 'Ek Din Ka Raja' consumer promotion will be supported extensively by multimedia communication tools . ensuring that the excitement of the promotion reaches one and all across the country and becomes the new mantra for families wanting to shop together! After all . currently commands a marketshare of more than 50% of the organised Indian ice-cream sector. It has recently revamped its complete brand portfolio and brand proposition in line with 46 . Hyundai." says Mr J H Mehta. Kwality Wall's has combined the state-of-theart technical know-how of Unilever-. Tanishq.in what we believe is going to be one of the biggest and certainly most innovative media support for any consumer promotion seen before in the country.upto 4 members) to be flown into Mumbai with all hospitality taken care of in royal style! They will be given a chauffeur driven car. sharing and laughter. a brand of Hindustan Lever Ltd. The winners will get to shop at five popular categories where we are associating with the best of brands in each category .shopping.BPL. the consumers will also get to play EDKR even if they have missed out while "scratching".the global leader in ice cream products--with a deep insight of the Indian market. We will also be reaching over 20 lac consumers directly as part of our extensive consumer contact programme.as someone said 'The family that shops together . This promo.com As part of these tie-ups. Executive Director . "The Ek Din Ka Raja promotion is an effort by Kwality Wall's to connect to our consumers in a more personal way . Westside. to deliver a range of superior quality products under its international brands. Hindustan Lever Limited. fun.
Jamaican Magic is an exotic combination of Rum & Raisin + Coffee flavours with a core of chocolate sauce cone topped with nuts. will be taken by storm by the Super Cornetto range and this will soon become a benchmark in pre-packed cones.Jamaican Magic and Hawaiian Bliss. the Super Cornetto range comes in two enticing combinations . Ice-cream Division. the family that eats together. we believe.which speaks for your heart better than any words can. The product has a core of luscious sauce that runs right through the cone. we are giving the consumer a never-before experience in a cone with delicious flavours and a sauce flowing right through the cone. Kwality Wall's launches Super Cornetto Exotic flavours and a core of sauce in delicious new cones Bangalore. Executive Director." The launch of the new Super Cornetto range is supported by a new television commercial as well as outstanding outdoors and a press campaign. shops together.. And don't forget. Once again Kwality Wall's has introduced an exceedingly innovative product into the ice cream market. The Indian ice cream market. The television ad. Both the Super Cornettos which are much bigger that the current product are priced at Rs 30/-. Hawaiian Bliss is a delicious combination of Blackcurrant and Strawberry flavours with a strawberry sauce core and cherry toppings.. March 2002: Kwality Wall's is all set to take the Indian ice cream market by storm with the launch of Super Cornetto. The essence is captured in the new baseline "Ho jaaye Dil ka Connection.HUL's Brand focus exercise. It is now extended into an exotic. international offering Super Cornetto . Butterscotch and Strawberry cornetto. To the existing range of Chocolate. also features the new theme 47 . It stands for romance and togetherness and appeals to young adults. but abroad as well. and it has beautiful rosette decoration on the top. Says Mr J H Mehta. HUL. Cornetto has for many years been considered to be the icon of ice cream industry and the best cone not only in India. "With Super Cornetto." a proposition which captures the fun of bonding between families and friends.
Pepsodent now offers its consumers free dental insurance of Rs. Pradeep said "Pepsodent Dental Insurance is a unique concept in this category and will further strengthen the equity of Pepsodent in the minds of the consumers. Hindustan Lever Ltd's leading oral care brand. Lever Ayush.music for Kwality Wall's which is truly excellent. Undertaken through a partnership with the New India Assurance. Mumbai. HUL launched Lever Ayush in May 2002. Announcing the launch of Pepsodent Dental Insurance Pradeep Banerjee. "Pepsodent Dental Insurance is a unique concept and first of its kind in the Oral Care category in India. Category Head ." 48 . HUL." Elaborating further on the concept of Dental Insurance.Oral Care. today announced the launch of Pepsodent Dental Insurance. Under this initiative Pepsodent offers its consumers insurance cover against expenses for the extraction of a permanent tooth or teeth due to severe Caries and Periodontitis including cost of medication in relation there to. India's largest General Insurance company. all posting profitable growth. 1000/. It is for the first time that rigorous testing procedures of the pharmaceutical industry have been applied to Ayurvedic products. October 09 t h 2002 Pepsodent. said. a first of its kind initiative in the oral care category in India. has gone national. Caries and Periodontitis are two of the most widespread dental ailments in India. The initiative not only strengthens Pepsodent's proposition of being a 'germ-protector' but also displays our commitment towards improving oral hygiene for our consumers. Hindustan Lever Limited's (HUL) new businesses have made robust and steady progress. This ad gives you that warm feeling inside and is likely to be remembered as one of the all time favourite ads for 2002.on purchase of any pack of Pepsodent. the Ayurvedic range of personal care products.
Don’t be. Mirinda and other popular carbonated soft drinks through vending machines and fountains.Lipton. 7Up. The alliance will make available leading brands of the two FMCG giants .2bn. The area of collaboration for these two organisations will be in vending hot tea and coffee along with soft drinks across the country. and Pepsi Foods Pvt. vending and institutional initiative. Hindustan Lever Ltd.Insurance cover under Pepsodent Dental Insurance will be provided for one year. two FMCG leaders. HUL brings to the alliance a well established presence and brand value in hot beverages. Are you surprised at the figure?. today formed an alliance in India to jointly market through a vending format a full range of hot beverages and soft drinks from their portfolio of world class brands. HUL remains the largest spender in terms of total outlay Hindustan Lever retains its position as the largest spender in the sector with its annual advertisement expenditure in 2002 at Rs7. January 16. Pepsodent Dental Insurance forms will be soon available in all Superior Pepsodent packs of 100 and 200 gms as well as select retail outlets. expertise in vending and an extensive institutional channel base. HUL & Pepsi venture into offering hot beverages through the Pepsi distribution system for the first time in the country as part of their strategy to infuse new growth in the entire category of liquid refreshment beverages. Taj Mahal. outstanding product development and backward integrated sourcing capability. The company also plans to make the forms available through advertising in the print media starting November. Mumbai. With this alliance. Pepsi Cola. Ltd. which comes into effect after a period of six months from the date of issue of the Pepsodent Dental Insurance Certificate. Bru. 2003 In a path-breaking tie-up. The partnership leverages each other's strengths with an unbeatable business model that creates a powerful distribution base to market a unified portfolio of popular hot beverages and soft drinks through a combined fountain. Just go back to your television set and count the HUL product ads Vs other company product ads 49 .
particularly to maintain market shares in shampoo. toothpaste.17 per cent of the net profit and in 1998 it was 68. In 2001. the company had spent Rs 696.58 crore.96 per cent of the net profit.27 per cent in 2001. The company's advertisement spends accounted for 83.82 crore during the year ended December 2001. the spending on advertising accounted for 50.tonight. ad spends accounted for 53. The fierce competition among all personal care companies. you will find that atleast 5 out these are of HUL products. is considered to be on the high side as FMCG companies are facing acute demand recession. which is up 18. In 2000. has compelled HUL to go for large ad spending.19 per cent of the net profit. HUL jacks up advertising spend Advertising and sales promotion expenditure of the fast moving consumer goods giant (FMCG) Hindustan Lever soared to a record Rs 823. The spending on advertisement sales promotion.06 per cent in 1997. On an average if you see 10 ads. detergent bathsoap and hair-dye. 50 . In the previous fiscal.
♦ To Study the Different promotional Strategy of HUL.OBJECTIVE OF THE STUDY ♦ To have an overall knowledge of how marketing of products with regard to FMCG sector takes places with reference to HUL. 51 . ♦ ♦ To map the market share of HUL in he Indian FMCG market. To study the marketing strategies and public relations of HUL.
In this research the descriptive research is used to analyze the different outlets that answer “who. what. business newspapers etc.RESEARCH METHODOLOGY The information obtained for the study is from secondary data sources. The design of the data collecting method is backbone of research design. An Exploratory Research is a preliminary investigation. business magazines. Secondary data comprises of information obtained from annual reports. which does not have a rigid design &focuses on the discovery of the new ideas. Research Design: A research design specifies the method and procedures for conducting a particular study. where and how” of the subject under investigation. Data constitute the foundation of statistical analysis and interpretation. and brochures of different FMCG Company’s. when. Data is the key activity of marketing research. Descriptive Research and Causal Research. Hence the first step in statistical work is to obtain data. It also includes information collected from websites. It can broadly be defined grouped as Exploratory Research. 52 . It also includes organizational manuals and other important documents maintained and published by various FMCG companies. journals. A Descriptive Research is a well structured study undertaken when the researcher wants to know the characters tics of certain group. A Causal Research is undertaken when the researcher is interested in knowing the cause effect relationship between two or more variables. Moreover it also contained information’s collected from the various pamphlets published by different FMCG companies.
namely: 1. Internal data 2. Secondary data can be obtained from journals i. which already exists somewhere. Secondary data provide starting point for research and after that the advantage of low cost and ready availability.e. Secondary data can be divided into two types: 1. Observation 2. internal sources report. When the data are required for the particular study can be found neither in the internal record of the enterprises nor in published sources. consist of original information for the fulfillment of project objective.Data can be obtained from two important sources. Primary data can be collected in four ways:1. Focus 3. Internal data are reports and memos generated 53 . Survey 4. government publication and books. Primary Data 2. External data When researcher uses the data that has already been collected by other data are called secondary data. Secondary Data Primary Data: Primary data are gathered for the specific purpose or for a specific research project. In some cases it may become necessary to collect original data. Experiment Secondary data: Secondary data are the data. professional bodies etc.
PROJECT AREA: Ghaziabad Region 54 . External data are those specially produce for outside consumption.within an organisation to facilitate its operations and annual report.
55 . (2) Brings out the product use P’s (3) Calls for or invites people to buy the product (4) Mass communication (5) Attract attention (6) Lousing interest (7) Building desire (8) Obtaining action. YOU KNOW WHAT YOU ARE DOING. The communication is usually one-sided from the Advertiser to the public The object Advertising is:(1) Inform customers of the goods and services.THEORITICAL CONCEPTS Advertising “DOING BUSINESS WITHOUT ADVERTISING IS LIKE WINKING AT A GIRL IN THE DARK. Advertising is a form of persuasive communication with the public. goods and services by an identified spoor”. BUT NOBODY ARE DOES” According to the American Marketing Association. Chicago adverting is “any paid form of non personal presentation of ideas.
ADVERTISING PROCESS The Frozen Products Division of HUL follows the advertising procedures laid down by the company. Concept Testing –Once the new concept has been thought of. purchases and consumption habits of the target segment. On the basis of the above results. Usage and Attitude Study – Before a new product or advertising idea is involved. This is a description of the brand and includes the product description. functional and emotional). Based on consumer feedback. name. 3. variants (if any) and key brand benefits (sensory. 56 . an appropriate positioning platform is determined. a new product or advertising concept is evolved. the animatics go into testing. This has been outlined below: 1. Why do we want new advertising? Whom are we talking to? What is the benefit to be perceived by the consumer? Animating Testing: The storyboard is developed by the agency. The advertising agency also adheres to the company norms. The animatics are shown to the sample audience for feedback and frame-by-frame analysis. These are advertisements made from frame-by-frame shots of the storyboard with appropriate music/dialogue/voice over. cost or benefit based. This qualitative research primarily focuses on testing the acceptance of the concept by the target segment as well as the evolving of an appropriate positioning plank. After this has been approved by the client. wants. An agency brief is then prepared for the Agency. Agency Brief –Once the concept testing is successfully complete. it goes into qualitative research. category. The positioning could be attribute. A clear sequence of activities is followed. likely brand name. the Brand Manager prepares a brand positioning statement. The results of the study typically point out any opportunities that can be exploited in terms of unsatisfied consumer needs. 2. This is more economical when compared to shooting the actual advertisement. a complete quantitative research study is carried out in order to fully understand the needs. preferences. which includes the BPS as well as answers to the following questions: 4.
Institute of Public Relation (British) 1948. 6. However. Public are : Shareholder : Customers : Employees : Trade Unions Public Relations 57 . ambience. intention to try after viewing the advertisement overall purchase intention. It measures advertising recall. frequency (number of exposures) and reach (% target segment who should view it). Post Launch Dipstick –After the advertisement is released. PUBLIC RELATION “Public relations practice is the deliberate planned and sustained effort to establish and maintain mutual understanding between the organisation and its publics”. 5. it includes media vehicles desired required awareness. To understand the definition better it in important to know as to who does the word publics refer to. the advertising concept is frozen. a post-launch study may be conducted in order to gauge advertising effectiveness.The name. music and overall purchase intention after viewing the advertisement are measured. etc. This is typically conducted among users as well as non-users. By: . Brand personification may be included. Media Brief – This is given to the media planner and is similar to the agency brief. awareness of the advertisement and the brand. product design. If the results are positive.
Public relations are a long-term policy measure and are not built overnight. In fact. Public relations are never a private monopoly of PR practitioners. an institution or an organisation. it was critically evolved in business and industry and subsequently spread to other areas of human activity. As a concept. are of comparatively recent origin. In effect. They also 58 .Advertising is a commercial persuasive activity aimed at promoting a particular idea or a viewpoint product. municipalities. social service organisation and professional institutions it truly immense. a public relation was in practice in people’s daily life. even before the emergence of industry. Admittedly. Public Relations demand more time and effort than advertising because advertising is limited to special selling and buying tasks. public relations are the result of the action inherent in an individual. members of an organisation. “With public opinion on its side nothing can fail” .Abraham Lincoln Public relations. institution and so on through the mass media. management and supervisory positions have a PR role to play and often even singularly. and especially those in leadership. business and government. It is also not free of cost. “With public opinion against it nothing can succeed”. it is built over a period of time. Applicability of this profession in government and public institutions like corporations. taken as a component of management discipline. universities. People adept in the art of public relations stand better chances of success and survival since they can always find areas of mutual interest. hospitals. or service. As refined by the British Institution & Practitioners of Advertising:“ADVERTISING presents the most persuasive possible selling message to the light prospects for the product or service at the lowest possible cost on the other hand “.
knowledge and complete information.use modern methods of communication and persuasion which go a long way in establishing mutual understanding based on truth. 59 .
DATA PRESENTATION AND ANALYSIS 1. 60 .6% and others were around 27.1% PERSONAL WASH 60. Which of the following brand you use for personal wash? A.6% HLL 60.1% of the respondents prefer HUL—LUX. Others LUX Others 27. Nirma C.3% Nirma 12.HUL—LUX B.3%. NIRMA preferred by 12.
Which of the following you would prefer as washing powder? A.NIRMA C.0% WASHING POWDER The above graph shows the sales share in market of Surf Excel of HUL in India is 39.3% HLL 39.2. Others SURF EXCEL Others 37.7% and other companies like nirma share has 23%. 61 .SURF EXCEL B.7% Nirma 23.
0% HLL 64.9% and other companies like P&G is 13%. Which of the following you would prefer as shampoo? A.3.9% The above graph shows the sales share in market of Clinic All Clear Shampoo of HUL in India is 64.HUL-CLINIC ALL CLEAR B. 62 .Others CLINIC ALL CLEAR Others 22.P&G C.1% P&G 13.
63 . HUL-Pepsodent B.8% The above graph shows the sales share in market of Pepsodent of HUL in India and other companies is 35. Colgate C. Others Others 16.8%.4% PEPSODENT HLL 35. Which of the following you would prefer as toothpaste? A.8% market share.8% Colgate 47.4.colgate contributes around 47.
FAIRONE C. 64 . HUL-LAKME B.5. Which of the following you would prefer as SKIN CREAM? A. Others SKIN CREAMS LAKME Others 38% HLL 54% FAIRONE 8% The above graph shows the sales share in market of Lakme of HUL in India and other companies is 54% whereas fairone contributes about 8%.
whereas prime competitor is TATA tea 19%.6. Which of the following you would prefer as PACKAGE TEA? A.. HUL-TAJMAHAL B. Others TAJ MAHAL TEA BAGS HLL 36% Others 45% Tata Tea 19% PACKET TEA TAJMAHAL contributes around 36% of the market share. TATA tea C. 65 .
7% Nirma 19. HUL-wheel B.3% HLL 45.7. Others WASHING BARS WHEEL Others 35.whereas prime competitor is nirma 19%.7% of the market share..0% WHEEL contributes around 45. Which of the following you would prefer as washing bars? A. 66 . nirma C.
strategic acumen and ability to reach out for a considerably larger consumer base that the company has been able to attain through the years since its inception also point to this fact categorically. is its enormous ability to capitalize on the resources available to it. as it has been pointed out and dwelt upon in the present study. inspite of the near monopoly situation caused by HUL’s presence in the global market.CONCLUSION A look at the contemporary profit of the global industrial segment of household goods brings it into clear focus that the situation prevailing in major markets is very much in favour of HUL. Moreover. Another very striking aspect of HUL’s global marketing strategy and operations. The fact that should be acknowledged on the basis of current trends betrayed by this segment tells us that HUL veritably stand out as on indisputable market leader in this field and is sure to surge way ahead of other players in future. It is absolutely doubtless to assume are incomparable in term of their qualitative excellence. The competitive strength. An extremely pertinent views that emerges out of it amply suggests that it is the dominance of HUL operating under the banner of Unilever in most of the countries that contribute in a large measure to the creation of a market situation in which consumers are nearly forced to purchase their ‘choice’ at prices that might not be in congruence with their speculations and calculative consideration of affordability – something that largely determines the phenomenon called consumer behaviour. So. 67 . the tie-up of Prima India with HUL reflects that the latter is not unwilling to share its technological expertise and infrastructural contrivances with others. it points to a healthy flexibility in the company’s fundamental approach. It is a bit surprising to observe that HUL is the market leader even though it’s capable of manufacturing and marketing a vast range of products with an international consumer base.
That way both internal and external marketing are taken cognizance of with identical sense of concern.The company has had the distincting of taking determined steps to maximize opportunities of image building in the global market. This approach draws sustenance from the comprehensive international network of overseas operation centres. associates. In order to accomplish this task. the management of HUL is poised to keep infusing new spirit in its HRM wing in order that it may veritably serve as an instrument for proliferating marketing prospects for HUL products. 68 . agents and allies.
These can be summed up as follows: An attempt should be made by HUL management to tap all the potentials offered by the global market by devoting a more substantial. Agricultural pursuits required to meet the demands of certain agro based and culinary product segments should be more planned. though HUL is presently surfing ahead of others on the path of taking some great initiatives it should be more concerned about it for the purpose of corporate image building. HUL should go for more planned and sensible marketing and advertising strategies with a view to accomplishing the task of global brand image buildings. 69 . However. can be covered with greater ease.RECOMMENDATIONS As it is obvious from the study the products of HUL have approached the high water mark of sale in the global consumer market. In this regard a few suggestions can be made to give the required boost to the marketing prospects of HUL products. the policy of loco-centric rather than uniform price structure would certainly be more advantageous. efficient and better equipped resource base. efficiently viable and less costeffective. Efficient infrastructural base coupled with better and more comprehensive advertising strategies should be resorted to. The price structure for various products should be more within the limit of affordability for consumers. the grassroots consideration in this regard should not be ignored. This task can be accomplished in the first place by implementing a stronger and more ending distribution channel for various products so that even those sections of consumers who are not accessible so easily. Industrial manufacturing units of these products should be set up at places lying nearest to the places where sources and raw materials for different products could be available in the easiest possible way. there are genuine reasons to observe that they have yet to attain the cutting edge status on many counts. Here. Hyper marketing and retailing network should get special attention as vital components of HUL’s marketing policy. systematized.
com www.BIBLIOGRAPHY Books • Kotler P..com www. The Hindustan Times.com • • 70 . Marketing Management.HUL. Magazines • • • • Newspapers • • • • The Economic Times.google. The Business Standard. New Delhi. A&M Business Barons Business Today Business World Internet website • • • www.com www. Prentice Hall of India.indiainfoline.altavista. Millennium Edition.unilever.com www. The Indian Express.
Name: …………………………………………………………………………………… Sex :………………… Occupation: ………………………………………………………………………. We assure you that we would try to come up to your expectations. I would. therefore. request you to kindly assist us in our efforts by sparing a little time to give us your valuable feedback and suggestions in the feedback form below. Which of the following brand of you use for personal wash? A. Please do not hesitate to inform us of any observation that you think may be relevant.ANNEXURE QUESTIONNAIRE Dear Sir/Madam.………… Address: …………………………………………………………………………………………………… …………………………………………………………………… Contact Number: +91………………… Age:………… 1..HUL—LUX B. Nirma 71 .
Others 3. Others 72 . Others 4. FAIRONE C.SURF EXCEL B. HUL-LAKME B. HUL-TAJMAHAL B.NIRMA C. Others 6. TATA tea C. Others 2. Which of the following you would prefer as SKIN CREAM? A. Which of the following you would prefer as washing powder? A. Colgate C.HUL-CLINIC ALL CLEAR B.C.P&G C. Which of the following you would prefer as toothpaste? A. Which of the following you would prefer as PACKAGE TEA? A. HUL-Pepsodent B. Others 5. Which of the following you would prefer as shampoo? A.
Nirma C. HUL-wheel B.7. Which of the following you would prefer as washing bars? A. Others 73 .
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