CORPORATI PHILANTHROPY

PIIIunLIropy Is ubouL LIe gIvIng oI LIme, LuIenL, und Lreusure, buL unIIke cIurILy, LIere Is u possIbIIILy oI
reLurn. AIso unIIke cIurILy, pIIIunLIropy Ius more In-depLI und purLnersIIp-bused nuLure.
CorporuLe PIIIunLIropy mIrrors IndIvIduuI pIIIunLIropy excepL Ior LIe IucL LIuL u corporuLIon, noL un
IndIvIduuI, Is donuLIng Iunds, LIme, or LuIenL.
CorporuLe gIvIng or corporuLe pIIIunLIropy Is LIe ucL oI corporuLIons donuLIng u porLIon oI LIeIr proIILs
or resources Lo vurIous non-proIIL orgunIzuLIons.
TIe mosL common resource LIuL corporuLIons donuLe Is cusI; Iowever, corporuLIons uIso donuLe LIe use
oI LIeIr corporuLe IucIIILIes.
TIe concepL oI corporuLe gIvIng duLes Lo LIe Lurn oI LIe cenLury und LIe rIse oI LIe modern corporuLIon.
L wus uccepLed Ior LIe weuILIy Lo spend LIeIr money on pIIIunLIropy In LIe IuLe 1qLI
und eurIy zoLI cenLurIes; Iowever, IL wus Iurder Ior corporuLe pIIIunLIropy Lo
IegILImIze ILseII.
RooseveIL's 1q6 Lux ucL wus LIe IIrsL LIme LIuL corporuLIons were permILLed Lo
deducL cIurILubIe conLrIbuLIons.
PIIIunLIropy In ndIu Is guIded by reIIgIon und LIe demunds oI cusLe, cIun, IumIIy und communILy.
ConcepLs sucI us duunu (gIvIng) und duksIInu (gIvIng Lo u LeucIer or prIesL) In HInduIsm und bIIksIu
(gIvIng Lo u monk) In BuddIIsm ure rooLed In LIe Ideu oI pIIIunLIropy.
TIe prImury moLIvuLIon beIInd gIvIng wus LIe beIIeI LIuL cIurILubIe ucLIvILIes Ieud Lo one's suIvuLIon.
CompunIes operuLIng In ndIu ure IncreusIngIy recognIzIng LIe IucL LIuL LIe besL wuy Ior LIeIr busIness Lo
grow Is by uIIgnIng LIemseIves wILI LIe nuLIon's deveIopmenL objecLIves.
JumsIedjI TuLu Is consIdered us LIe IuLIer oI modern ndIun pIIIunLIropy. TIe J N TuLu EndowmenL
ScIeme wus IuuncIed In 18qz, mucI beIore LIe IIrsL mujor IounduLIon wus Iormed In LIe US.
Modern corporuLe IounduLIons IIke LIe AzIm PremjI ounduLIon und LIe
nIosys ounduLIon supporL educuLIon InILIuLIves In vurIous sLuLes.
OLIer IndusLrIuI Iouses sucI us Bujuj, BIrIu, Reddy IuboruLorIes eLc.,
Iuve uIso sLurLed LIeIr own IounduLIons Lo supporL un urruy oI deveIopmenL
InILIuLIves.
TIe BIII & MeIIndu GuLes ounduLIon Is guIded by LIe beIIeI LIuL every IIIe Ius equuI vuIue, LIe BIII &
MeIIndu GuLes ounduLIon works Lo IeIp uII peopIe Ieud IeuILIy, producLIve IIves. n deveIopIng counLrIes,
IL Iocuses on ImprovIng peopIe`s IeuILI und gIvIng LIem LIe cIunce Lo IIIL LIemseIves ouL oI Iunger und
exLreme poverLy.
WIpro CIuIrmun AzIm PremjI, wIo In December IusL yeur Ius pIedged Lo donuLe 1o,ooo crore Lo Improve
scIooI educuLIon In LIe counLry.
BM gIves mIIIIons oI doIIurs eucI yeur Lo nonproIILs LIrougI ILs corporuLe pIIIunLIropy progrum.
TIere ure severuI oLIer compunIes IIke J.P. Morgun CIuse, PzIIer, Cocu-CoIu eLc wIIcI ure InvoIved
In pIIIunLIropIc ucLIvILIes.
Some compunIes und IounduLIons wIIcI Iuve udopLed LIe concepL
oI corporuLe pIIIunLIropy.