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BRITANNIA INDUSTRIES LTD section A

BRITANNIA INDUSTRIES LTD section A

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B R I T A N N IA I N D U S T R I E S L T D .

1892 - A humble genesis was made to manufacture biscuits in a small house in Central Calcutta, with an investment of Rs.295. 1897 - The business was acquired by Gupta brothers who moved operations to Dum Dum in Calcutta under the name of V.S. Brothers. 1918 - Mr C. H. Holmes, an English business man, partnered with Gupta Brothers. Britannia was incorporated on the 21st of March 1918 as a public limited company under the Indian Companies Act VII of 1913. 1921 - Britannia obtained priority certi cate to import new machinery. It became the rst company east of the Suez Canal to use gas ovens. 1924 - New factories were established in Mumbai and Calcutta. Britannia became a subsidiary of Peek, Frean & Company Limited, a leading biscuit company in UK. 1935-45 - During World War II Britannia diverted 95% of its production for manufacturing ‘service biscuits’ for soldiers. 1954 - High quality sliced and packaged bread was pioneered and launched in Delhi. 1979 - On 3rd October, the Company was re-christened from Britannia Biscuit Company Limited to Britannia Industries Limited. 1983 - Sales crossed the Rs. 100 crore milestone. 1992 - Britannia celebrated its Platinum jubilee and launched `Little Hearts’. 1993 - The Wadia Group acquired a stake in ABI Holdings Limited (ABIH), United Kingdom and became an equal partner with Groupe DANONE in BIL. Brand ‘50-50’ was launched. 1997 - ‘Eat Healthy, Think Better’ became the new corporate mantra. Britannia entered the dairy business. ‘Tiger’ biscuits were launched. ‘Jim Jam’ and ‘Chekkers’ were launched. 2000 - Forbes Global ranked Britannia among the Top 200 small companies. Britannia was ranked No.1 food brand of the country. Britannia Lagaan Match was India’s most successful promotional activity of the year. 2002 - Britannia formed a joint venture with Fonterra, the world’s second largest dairy company and Britannia New Zealand Foods Private Limited was born. 2005 - Brand Tiger’s re-birth was marked by the slogan ‘Swasth Khao, Tiger Ban Jao’, which became a popular chant. Britannia launched ‘Greetings’ a range of assorted gift packs. Britannia ‘50-50 Pepper Chakkar’ was launched. 2007 - In a survey conducted by AC Nielsen ORG-Marg and published in the Economic Times, Britannia was rated the No.1 MOST TRUSTED FOOD BRAND. It also ranked as No.1 Brand in Metros across all categories. 2007 - Britannia Industries formed a joint venture with the Khimji Ramdas Group and acquired a 70 per cent bene cial stake in the Dubai-based Strategic Foods International Co. LLC and 65.4% in the Omanbased Al Sallan Food Industries Co. SAOG. 2008 - Britannia launched Iron forti ed ‘Tiger’ biscuits, ‘Good Day Classic Cookies’, Low Fat Dahi and renovated ‘MarieGold’.

BOARD OF DIRECTORS
CHAIRMAN: Nusli N Wadia MANAGING DIRECTOR: Vinita Bali DIRECTORS: Keki Dadiseth Avijit Deb Stephan Gerlich A K Hirjee Philippe - Loic Jacob Nimesh N Kampani S S Kelkar Vijay L Kelkar Pratap Khanna Ness N Wadia Jeh N Wadia Nasser Munjee Francois-Xavier Roger Field Marshal Sam Manekshaw M C - Director Emeritus CHIEF FINANCIAL OFFICER: Durgesh Mehta COMPANY SECRETARY: V Madan

The Millenia 1 & 2 Murphy Road.A. Tower D. BANKERS: State Bank of India Standard Chartered Bank ABN Amro Bank N. The Hongkong & Shanghai Banking Corporation Limited HDFC Bank Limited ICICI Bank Limited Indian Bank Bank of America Deutsche Bank .AUDITORS: Lovelock & Lewes Chartered Accountants 5th Floor. Citibank N.V. Ulsoor Bangalore .560 008.

Britannia mechanised its operations. christened Britannia Industries Limited Britannia Biscuit Company was re(BIL). the company unveiled its new corporate identity . a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs.eminent food brand of the country. 100 crores revenue mark. World Cup Jao" promotion further fortified the affinity consumers had with 'Brand Britannia'. the company was making equally dynamic strides. In 1997. By 1910. the Government reposed its trust in Britannia forces. Four years later in 1983. It was equally recognised for its innovative approach to products and marketing: the Lagaan Match was voted India's most successful promotional activity of the year 2001 while the delicious . Indian shareholding crossed 60%. it crossed the Rs. the biscuit market continued to grow and Britannia grew along with it. the Britannia Biscuit Company took over the distribution of biscuits from Parry's who till now distributed Britannia biscuits in India."Eat Healthy. Britannia’s business was flourishing. with the advent of electricity. In 1999. it became the first company east of the Suez Canal to use imported gas ovens. and in 1921. firmly establishing the Indianness of the firm. 295. in 1892 to be precise. during the tragic World War II. by contracting it to supply large quantities of "service biscuits" to the armed As time moved on. In 1992. Think Better" . But. As a result.and made its first foray into the dairy products market. In 1975. In the subsequent public issue of 1978. Britannia strode into the 21st Century as one of India's biggest brands and the pre. The following year. Once upon a time.SECTION –A COMPANY PROFILE COMPANY BACKGROUND & PROFILE The story of one of India's favourite brands reads almost like a fairy tale. On the operations front. more importantly. The beginnings might have been humble-the dreams were anything but. it celebrated its Platinum Jubilee. The company we all know as Britannia today. Britannia was acquiring a reputation for quality and value. the "Britannia Khao.

In 2002.Britannia 50-50 Maska-Chaska became India's most successful product launch. Britannia's .

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the Company achieved a sales growth of 17. The Company introduced several new and renovated offerings in Tiger. happily ever after. Operating Margin increased by 307 basis points to 7. Banana with ‘iron-zor’.New Business Division formed a joint venture with Fonterra.5 % to Rs 1. In an intensely competitive biscuit environment. and Britannia New Zealand Foods Pvt. more than a century after those tentative first steps. all ‘Power Brands’ of the Company recorded double digit growth. Net Profit of the Company increased 77. The health and nutrition platform was buttressed by Tiger launched Good Day. The Company’s innovation forays have successfully addressed new benefit clusters and NutriChoice Digestive has claimed its position in the health and vitality space. Britannia's fairy tale is not only going strong but blazing new standards. For the year ended 31st March 2010. 23.5%. the erating graph. Forbes Global ra ted Britannia 'One amongst world's second largest Dairy the Top 200 Small Comp ompany. was b In recognition of its vision and acce orn. This business has doubled in Cheese.5% growth in the previous year. with Tiger and Good Day growing in excess of 20%. The Company continues to maintain its leadership edge in 6 out of 7 key product segments. the only exception being Glucose. your Company mark during 2009-10. Treat and MarieGold. and that miniscule initial investment has grown by leaps and bounds to crores of rupees in wealth for Britannia's shareholders. renovated MarieGold and Nutrichoice Digestive. The company's offerings are spread across the spectrum with products ranging from the healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Having succeeded in garnering the trust of almost one-third of India's one And millions of consumers will savour the results. Bread. The Company witnessed all round growth in key categories with Biscuits recording sales of Rs. Ltd. 2. . billion population and a strong management at the helm means Britannia will continue to dream big on its path of innovation and quality. To tap the more indulgent consumers. Today. Cake and Rusk business crossed the Rs.5% on an expanded base arising from 27.076 Mn in 2008-09.700 Mn two years.910 Mn compared with Rs 1. fortified Milk Bikis.299 Mn. Good Day.

5 .Classic Cookies. while continuing to roll out individual consumption packs at the price point. highly affordable Rs.

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Britannia worked for the benefit of all stakeholders . This innovation combined with relevant consumer activation in key markets has seen a 30%+ growth in the Bread. It has established an excellent track record in terms of its financial shareholders. the issued and paid up capital of Britannia amounts to 23. The net profit grew even more significantly at 382% from Rs 396 Mn in 1998-99 to Rs 1.shareholders. This has been adequately demonstrated with the Company's topline growing from Rs 10. As at 31st March 2008. performance and dividends distributed to its consumers. Cake and Rusk portfolio was strengthened with the successful relaunch of Breads. fortified with vitamins and minerals. As a Corporate. bankers and employees.176 Mn in 2010.163 base is about 25. Cake and Rusk business. a growth of 154% over the last 10 years.The Bread. dealers . positioning them firmly as the healthy start to your day.300 in number equity shares having a nominal value of Rs 10 each.1%.910 Mn in 2009-10. 890. The shareholder .301 Mn in 2001 to Rs 26. giving a CAGR of 19. suppliers.

the Indian soyabean products. 1939-45 A large part of the Company's production was diverted to war effort on account of World War II and at times as much as 95% of the total capacity was booked for the production of Service Biscuit. VII of 1913. general merchandise items and computer software. During the same year automatic plants were in 1954. and further strengthened its position by expanding the factories at Calcutta and Mumbai. export of 1921 The Company obtained a priority of Certificate and imported new machinery thereby becoming the first biscuit company in India to install and run a gas oven plant.K. In the same year. a leading biscuit manufacturing company. The Company Manufacture bakery and cashew Kernels marine products. as a public limited company under Companies Act.53. 1952 The Calcutta Factory was shifted from Dum Dum to spacious grounds at Taratola suburbs of Calcutta. 1954 Road in the installed there and later in Mumbai . Ltd.779 Equity shares issued to acquire the Delhi Biscuit Co. In August 1. Frean & Co. 1951 19.. the Company became a subsidiary of Peek.COMPANY HISTORY 1918 The Company was Incorporated on 21st March. U..234 Bonus equity shares issued in the proportion 1:1. Ltd. 1924 A new factory was established at Kasara Pier Road in Mumbai.

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000 shares each to LIC and GIC were reserved for allotment and 11.18.. the non-resident holding in the Company was reduced to less than 40%.851 Bonus equity shares issued in the proportion 1:2. 43.014 Bonus equity shares issued in the proportion 2:3.239 Bonus equity proportion 7:10 in April. 3.06.000 shares to UTI and 50. shares issued in the . 1976 Britannia bread was introduced in Calcutta and Chennai.286 shares offered as rights to resident Indian shareholders in proportion 1:5.000 Equity shares issued at a premium of Rs 5 per share 4.06.00.29.021 Bonus equity shares issued in the proportion 3:5.000 shares offered to the public during January/February.59.The development of high quality sliced and wrapped bread in India was pioneered by the Company and was first manufactured at Delhi. the name of the Company was changed from the Britannia Biscuit Co. 1966 In May 1966. 1.468 Bonus equity shares issued in the proportion 4:9.00. 1961 Manufacture of bread was started in Mumbai and a new bread bakery was set up at Delhi in 1965. Ltd. 1970 9.234 Bonus equity shares issued in the proportion 1:2. 1968 On 14th May. 6.. to Britannia Industries Ltd.18.50. 1979 With effect from 3rd October. 1978 After the issue of shares to the Indian public.53. 1.96.714 shares offered to the Company's employees. 2.64.

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1980 The Company signed a 10 year technical collaboration agreement with Nebico Pvt.118 Bonus equity shares issued in proportion 2:5. Nepal. packaging and plant and machinery. Ltd.26.. for the supply of know-how relating to manufacturing. marketing of biscuits and selection of . 1982 25.

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the total biscuit brands of the bakery division reached The soya products division introduced a range of extruded products under the FEAST. Fruit bread was launched in Delhi and was well received. 61. namely. for manufacture of beverage bases and essence for Coca Cola.989 Bonus shares issued in proportion 1:2.Elaichi Creamand Petit Beurre were launched.1986 The turnover increased by 19. Ltd.On 17th August. the Company handed over to SM Dychem Ltd. Britannia milk bread and Britannia brown bread in Delhi and extended nationally its main brands Petit Beurre and elaichi cream. Production of bread at Delhi unit was adversely affected due to launched pure refined cooking oil under the brand name of Vital.565 Bonus shares issued in proportion 2:5 during July 1987.. registered a satisfacotry growth. the total sales turnover increased on an annualized basis by 38. its soya unit at Vidisha. 1991 The Company launched two new speciality brands viz. 35. Fanta & Sprite and to export processed snack foods. Increase in sales of bakery and soya products divisions and higher cashew exports helped to realise higher sales..7% over the previous year. 1989 The Company launched new brand of biscuit. With the introduction of some more brands during the year.15 crores. Hongkong. Also. in Good Day. terms of volume. Bread production and affected for some time at Delhi factory due to industrial unrest. MP. 1990 Two new brands of biscuits.88. a new biscuit launched during the year met with good market response. brand name VITAL . Sales of biscuits. `CIRCUT'. a joint venture with JMRPCO Ltd.36..4% over the the previous year to Rs 192. a new cashew badam variant of the brand Milk Bikis and brand extension of Pure magic biscuit Vanilla cream were launched. 1987 In (16 months). Another brand PURE MAGIC was extended nationally and posta badam was added to GOOD DAY range of biscuits.The Company proposed to invest in the equity capital of Britco Company Pvt.

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To revive the market. with strategic inputs from an international strategic design and brand repositioning company Shining Strategic Design.1992 The Company launched a new brand of biscuit. the company has started exporting Basmati Rice under the name `Britannia Indian Pearl'.Bread market remained depressed. During the year. The Company also launched Butter in Delhi during the year. the bakery division launched `Bakers Choice' a sweet biscuit and semi-sweet biscuit aimed at fitness concious consumers. 1993 The Company launched new brand of biscuit. the company launched with Groupe Danone's technological input a Swissroll Cake Mini Roule which was also met with good response. Premium Bake' in both Delhi and Mumbai. namely. `Fifty-Fifty'. the Company launched a speciality brand viz. the company launched a new sandwich cream biscuit with two-inone flavour viz. In the cake market. Britannia Industries Ltd is all set to launch a new corporate identity and a total revamp of its product portfolio. under the premium segment. 1995 Under the `Pure Magics' Umbrella. double cream and this was well received in the market. Britannia Industries (BIL) is one of the largest bakery in the private sector and a household name in food products. Britannia Industries Ltd (BIL) will shortly enter the cheese and milk products market with an alliance proposed between itself and the Mumbai-based Dynamix Dairy Ltd. The Company launched `Tiger' range of biscuits for mass market category. 1994 During the year. `Jim-Jam' and Chekkers' in the premium segment. economy the company's profits improved. The Company undertook to diversify into cheese and dairy whitner. 1996 Mariegold biscuits registered quantum growth in volumes and milk bikis milk cream launched during the year was well received. namely `Little Hearts' which carved a niche in the market. Thinlite' a light . Despite general slow down in the 1997 The Biscuit industry has been dereserved which would not only remove restriction on increasing capacity but would also provide opportunities of growth through new products and efficient production systems.

convertible debenture issue from . providing an average wage increase for 1. a soft cake filled with cream in two variants. A India rating has been signed to the Rs. Britannia Industries Ltd has launched a festival offer for Britannia Dairy Whitener in Kerala. Mumbai.100-crore secured non Britannia Industries Limited (BIL). Half/Half comes in a twin-cake pack (Rs. The company has launched Half/Half.6) and a tray pack containing five cakes. chocolate-vanilla and vanilla-orange.000 workers employed in the biscuit manufacturing unit at Reay Road.1998 Food major Britannia Industries Ltd (BIL) has signed a wage agreement with the Maharashtra General Kamgar Union (MGKU).

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2000 Britinnia Industries has launched consumer promotion scheme Britannia Khao. is introducing a range of products many in desi flavours to woo the Indian consumer. Zip-Sip has been launched in Mumbai and some markets in the South.1999 Britannia Industries Ltd has rolled out its flavoured milk brand `Zip-Sip' in tetrapaks. in its second coming in the Indian dairy market under the Milkman' brand.with India and south Asia-specific volumes targeted at school children as well as institutions and the general `knowledge-seeker'. The Company has launched Vita Mariegold. Cricketer Ban Jao' on May 1st. a semi-sweet biscuit which reportedly has 10 essential vitamins. In a move meant to sharply increase its India-profile. Britannia Industries. knowledge major' Encyclopaedia Britannica Inc plans to come out . launching the country's first branded flavoured milk is another step towards its goal of becoming a dairy-products giant. milk protein and 58 cereals.for the first time . . Britannia Industries. Britannia's Milk Bikis Funland biscuits an innovative extension of the Milk Bikis brand.

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Ltd has reaffirmed the Ind AAA rating assigned to the Rs products Milkman Cold Coffee and 1000 million non convertible debenture program of Britannia Industries Ltd. FITCH rating India Pvt. Hyderabad and the region's market potential. The Company has become the first Chennai to tap company to take its products to the Net in the form of a video file. a product under the Milkman brand.The Industry is set to start bread-manufacturing factories in Kochi. Britannia Industries Ltd. . Britannia Industries has launched Britannia Milkman Butter. has introduced a new range of traditional namkeens called Britannia Snaz in Mumbai. The Company has launched two new dairy Milkman Sweet lassi. The Company has appointed Tata Energy Research Institute (Teri) for a power audit.

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Britannia New Zealand Foods. a Danone representative. 2003 Board of Directors of Britannia Industries Ltd has passed a resolution to terminate the employment of Mr S K Alagh as Managing Director of the company with immediate effect. Britannia's new COO is Nikhil Sen. a joint venture of Britannia Industries and Fonterra Co-operative group of New Zealand has launched Britannia MilkMan fresh milk. Chief Operating Officer as the manager. cakes and high end ready Kwality Biscuits through internal . 2002 that it has entered into a joint venture with the Fonterra Cooperative Group. Britannia Industries Ltd has appointed Mr. Britannia's Non-convertible Debentures have been rated AAA by Fitch Rating India as Stable Outlook Britannia Industries has appointed Mr. 2003 and the subsequent application to the Cochin Stock Exchange Ltd. 2004 Britannia Industries Ltd has informed that pursuant to the approval of the shareholders of the Company at the AGM held on August 08.Biscuits major Britannia Industries will fund its in-principle agreement to acquire 49 per cent of accruals..2001 Britannia Industries has launched Britannia Milkman Milk in Delhi. 2005 Britannia New Zealand launches health drink for adult 2006 Britannia Industries Ltd has forged a strategic alliance with CCD Daily Bread Pvt Ltd a Bangalore based Company engaged in manufacturing and retailing of premium to eat foods and snacks. the said stock exchange has delisted the securities of the Company with effect from November 15. Nikhil Sen. 2002 Britannia Industries Ltd announced on March 26. 2003. The management of Britannia Industries has roped in John Miller. Durgesh Mehta has joined the Company as the Chief Financial Officer (CFO) with effect from November 16. 2006. New Zealand's biggest company and one of the leading diary cooperative groups in the world. as additional director on its board. Britannia Industries Ltd has informed that Mr. Stephan Gerlich as a Director. Britannia Industries Ltd reviews marketing alliance with the Kolkata-based Thacker Dairy Products.. breads.

Chota Tiger: Is an extension of brand Tiger launched nationally in May. After two decades of magnificent success. Tiger Banana : Britannia is committed to help secure every child's right to Growth & Development through good food every day. Tiger Cream is now available country. It comes in two variants: Milk Sparkies and Choco Sparkies. we have launched a new variant under our power brand TIGER .TIGER BANANA .that is the message of this new campaign. launched in 1997. indulgence and now unrestrained joy . in Apr 2008 has further helped bolster its growth in the highly competitive glucose biscuit category Tiger is a Glucose biscuit. Tiger has grown from strength to strength and the reinvigoration in June 2005 and more recently. Tiger has become the mass-market face of Britannia symbolising fun and energy in both urban and rural India. became the largest brand in Britannia's portfolio in the very first year of its launch and continues to be so till today. Good Day is amongst the fastest growing brands in Britannia's portfolio and is today the market leader with almost 2/3 share of the market. it was time to give the nation yet another reason to have a good day. Chocolate. that spreads cheer amongst the people around him in Orange. The brand is synonymous with everyday treats that infuse happiness into people's daily lives. Purposefully taking forward the credo of 'Eat Healthy. and promises to bring more fun and more energy to children across the . Britannia Good Day was launched in 1986 in two delectable avatars .power packed with IRON ZOR & and with the delightful taste of banana. Strawberry and Butterscotch flavours. 2007. Tiger Coconut: Delicious Coconut Flavoured Energy Biscuits. which comes with the added goodness of wheat and milk. It is mini sized poppable glucose biscuit with coloured sugar sprinkling. Elaichi. goodness. The new TT ad is the uncontrollable expression of the ticket collector's happiness and joy that is stimulated by consumption of the cookie. new variants were introduced . launched in 2001. It is for modern mothers who play an enabling role for their children to compete in today's world and thus want the best. Good Day Chocochips in 2000 and Good Day Choconut in 2004. Abundance.Good Day Cashew and Butter. and transcending glucose biscuits.Tiger. Over the years.Good Day Pista Badam in 1989. Tiger Cream: Was introduced in 2002 at just Rs 5 per pack. Think Better '. Over the years. Now Tiger Glucose has been fortified with "Iron Zor" with an attempt towards addressing the Iron Deficiency crisis the children Of India face. loyal to the brand promise of a great taste evident from the visibly abundant ingredients. This rich biscuit enjoys a fan following of consumers across all ages. Pineapple.

proven to aid mental and physical development in growing kids.and going strong. Milk Bikis. It is the #1 brand in its category by a long shot. that of spreading JOY! With a brand name like 50-50. went one step further in the last quarter of 2006 in providing not just energy but ‘developmental fuel’ for children. The celebration was taken to the IPL as Good day cheered along with a million cricket fans in the stadiums. the contagious rhythm needs to be lived and spread through the nation. As a result. Britannia Marie Gold has maintained its stronghold. The versatile and youthful brand constantly aims to provide a novel and exciting taste experience to the consumer. hearten the nation and enliven lives. In a market swamped with me-too products and where even the name 'Marie' has become generic. the new biscuit is now fortified with SMART NUTRIENTS . the delicious Maska Chaska was launched as a variant of the original brand and became an instant success. Britannia's oldest brand enjoys a heritage that spans the last 50 years . Milk Cream also promoted the idea of 'eating milk' in a yummy way. can the product be anything but fun? Launched in 1993. These round biscuits come with smiley faces and are full of milk cream that makes them very popular with children. iron and iodine. it transcends race. Today. Its taste. the ever-popular Marie Gold is synonymous with the 'Tea Time Biscuit'. but they love Britannia Milk Bikis! Milk Bikis has been trusted by mothers as a source of growth energy of milk and their loyalty to the brand has made it an integral part of their children's nutrition regimen In 1996. each screaming and proclaiming "Ho gaya re Good Day". The brand perseveres to infuse cheer. . crispiness and lightness make it a must for every tea break.4 vital vitamins. With its rightful place on the front page of The Times of India. With a unique and attractive honeycomb design and an enhanced product experience. caste creed unifying humanity in an inclusive emotion. Good Day gifts the nation a priceless treasure. which makes mothers happy as well To keep pace with the demands of the new generation and to bring milk nutrition to the masses in a delightful form. Kids may dislike drinking milk. Britannia 50-50 is the leader in its category with more than one-third of market share. in 2001. Good Day truly believes laughter and happiness are infectious. The dazzling brilliance of this endeavour.creating an atmosphere of shared joy that's unorchestrated and straight from the heart. Milk Bikis launched a variant called Milk Cream. making 'Iska toh ho Gaya Re Good Day' a part of the common lingo and a way of life. 50-50 belongs to the family of crackers and is considered the "very very tasty tasty" snack.

04 100 . of shareholders Total no. of shares No.03 0.96 25 20 9 24 78 497 1680226 15519 2639980 2777550 7113275 259334 1679296 13295 2639703 2777550 7109844 237767 7.27 49.05 11. of shares in demat form % 1 1 2 6 - 450 300 750 12173219 - 450 450 1392319 - 0 0 0 50.02 19.61 0.06 11.SHAREHOLDING PATTERN OF THE COMPANY No.96 - 12173219 8 12173969 1392319 1392769 50.55 3.77 1.96 50.09 24706 36 7 25246 25324 25332 3476728 862529 4328 4602919 11716194 23890163 2432135 524870 4328 3199100 10308944 11701713 14.63 29.

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